CN108053228A - Marketing model on a kind of line based on e-commerce platform - Google Patents
Marketing model on a kind of line based on e-commerce platform Download PDFInfo
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- CN108053228A CN108053228A CN201711164063.0A CN201711164063A CN108053228A CN 108053228 A CN108053228 A CN 108053228A CN 201711164063 A CN201711164063 A CN 201711164063A CN 108053228 A CN108053228 A CN 108053228A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0234—Rebates after completed purchase
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- Entrepreneurship & Innovation (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention relates to marketing models on a kind of line based on e-commerce platform, when user is after e-commerce platform is done shopping, link and/or Quick Response Code can be shared by social networks sharing web page, obtain corresponding integration, it further returns existing by integrating to obtain, realizes platform and provide the sales volume that the marketing model of great personalization and greatling improve enters platform trade company online for trade company, consumers in general is made to benefit from it, intermediate marketing link is saved, saves marketing cost；Real-time display returns existing qualification and integration by way of returning existing illustrated handbook simultaneously, and beautiful interface facilitates user to inquire about in time.
Description
Technical field
The invention belongs to e-commerce fields, and in particular to business of marketing on a kind of Novel wire based on e-commerce platform
Pattern.
Background technology
Traditional business model is since information propagation efficiency limits, traditional logistics system transfer efficiency is low, dealer's transfer
Etc. reasons, when often result in actual resource circulation by stagnant, since universal commodity have certain timeliness, as a result often large quantities of commodity
It is unsalable.By computer technology and Internet information technique, source of goods business, easily internet merchant can be effectively combined
Platform, efficient express system, business model of marketing on innovative modernization line are experienced with reference to the customer service of hommization,
So as to stimulate the efficient growth of real economy.
Since 21st century, Internet technology plays a key effect in Chinese real economy fast development is promoted.It is logical
The webpage UI designs of great personalization are crossed, commodity can be made to have broken away under traditional wire institute in trade marketing pattern in marketing activity
What is embodied is weak.By programming, people are not merely to be confined to participate in entity consumption in actual life, additionally it is possible to be passed through
Purchase and sale link is combined together, greatly optimizes the configuration of social resources by the demonstration on real-time performance line.
The content of the invention
The purpose of this business model is to provide a kind of efficient easily source of goods trade company platform online marketing system function, passes through
Internet technology and computer technology realize that platform provides the marketing model of great personalization for trade company online and greatlys improve
Enter the sales volume of platform trade company, while consumers in general made to benefit from it, reach " fractionl amount " consumption it is preferential under enjoy
The high quality of products that source of goods trade company provides.
To achieve these goals, present invention employs following technical solutions：
A kind of to return existing method based on e-commerce platform, user's first buys commodity, the electricity in the e-commerce platform
Sub- business platform automatically generates an order and returns existing illustrated handbook, and the order, which returns existing illustrated handbook, includes a nominative and several secondary lattice；User
First completes order payment, and the nominative that the order returns existing illustrated handbook is lit, and user's first is integrated, and simultaneity factor automatically generates use
First exclusive webpage in family shares link and/or Quick Response Code；User's second shares link and/or two dimension by the exclusive webpage of user's first
Code completes order payment, and user's first and user's second are integrated, and the order returns one in several secondary lattice of existing illustrated handbook
It is lit；After order returns the nominative of existing illustrated handbook and several secondary lattice are lit, existing qualification is once returned in the acquisition of user's first, is returned existing
It is proportional that the amount of money to user's first obtains integration.
Further, the integration can add up, summation of the integration that user's first obtains for repeatedly integration after cumulative.
Further, user's first obtains and order payment amount phase after the e-commerce platform completes order payment
Same integration.
Further, user's second shares link by the exclusive webpage of user's first and/or Quick Response Code is completed order and paid, and uses
Family first and user's second obtain the integration identical with order payment amount.
Further, user's first return it is existing after the completion of, obtain corresponding integration and deducted, while returning for user's first shows
Qualification is consumed, and is reset and is returned the major-minor trellis state of existing illustrated handbook, and it is all dimmed to return all major-minor lattice for being lit in existing illustrated handbook.
Further, the webpage shares link and/or Quick Response Code is sent by social networks.
Further, the order returns existing illustrated handbook and further includes integration display window, and the integration display window includes a note
Water window and a numerical value display window, it is described integration display window can by window water injection rate real-time display integrate how much, numerical value
Display window shows integrated value.
Beneficial effects of the present invention：By being integrated in the UI user-interface designs of e-commerce platform, user can be real-time
Querying individual integrates, and visual effect is good, and interface is easy-to-understand；Docked with social networks, user share in time Shopping directery and/or
Quick Response Code, interaction effect are good；In a manner that purchase is shared, intermediate marketing link is saved, saves marketing cost.
Description of the drawings
Fig. 1 returns existing illustrated handbook schematic diagram for the e-commerce platform of the present invention.
Specific embodiment
The present invention is further described for embodiment below in conjunction with the accompanying drawings.
A kind of to return existing method based on e-commerce platform, user's first buys commodity, the electricity in the e-commerce platform
Sub- business platform automatically generates an order and returns existing illustrated handbook, and the order, which returns existing illustrated handbook, includes a nominative and several secondary lattice；User
First completes order payment, and the nominative that the order returns existing illustrated handbook is lit, and user's first is integrated, and simultaneity factor automatically generates use
First exclusive webpage in family shares link and/or Quick Response Code；Webpage shares link and/or Quick Response Code is sent by social networks.
User's second shares link by the exclusive webpage of user's first and/or Quick Response Code is completed order and paid, user's first and use
Family second is integrated, and return in several secondary lattice of existing illustrated handbook one of the order is lit；When order returns the master of existing illustrated handbook
After lattice and several secondary lattice are lit, existing qualification is once returned in the acquisition of user's first, is returned amount in cash and is integrated into user's first
Ratio.
User's first obtains the integration identical with order payment amount after e-commerce platform completes order payment.User
Second, which by the exclusive webpage of user's first shares link and/or Quick Response Code and completes order, to be paid, user's first and user's second obtain with
The identical integration of order payment amount.
Order returns existing illustrated handbook and further includes integration display window, and integration display window includes a water filling window and a numerical value is shown
Window, it is described integration display window can by window water injection rate real-time display integrate how much, numerical value display window show fraction
Value.
User's first obtains corresponding integration and is deducted after the completion of returning now.The existing qualification of returning of user's first is disappeared simultaneously
Consumption resets and returns the major-minor trellis state of existing illustrated handbook, and it is all dimmed to return all major-minor lattice for being lit in existing illustrated handbook.
Return amount in cash with integration ratio regular meeting according to season, the time, advertising campaign, exchange number, old and new customers difference
It is aperiodically adjusted, so as to promote the merchandise sales on e-commerce platform.
Such as：User's first buys commodity on e-commerce platform, and actual delivery volume is 200 yuan, when user's first completes branch
Fu Hou obtains 200 integrations and automatically generates an order and return existing illustrated handbook, while automatically generates the exclusive webpage of user's first and share link
And/or Quick Response Code；The nominative for returning existing illustrated handbook is lit, and integrated value is shown by the form of water filling window on nominative.User's first
The webpage for sharing generation by social networks (wechat, circle of friends, QQ, microblogging etc.) can be selected to share link and/or Quick Response Code,
When other users (user's second) are done shopping by the link and/or Quick Response Code in e-commerce platform, 200 yuan of amount paid is completed, then
User's first, second obtains 200 yuan of integrations, while one returned in existing illustrated handbook secondary lattice of user's first are lit；At this point, user's first obtains
The integration obtained is 400.Share link and/or Quick Response Code when there are other users (user the third) to continue through the webpage that user's first shares
When e-commerce platform completes shopping payment, another secondary lattice returned in existing illustrated handbook of user's first are lit.When user's first
When nominative and all secondary lattice are lit, existing qualification is once returned in the acquisition of user's first, is returned now according to integrated value, as user's first integration is total
With for 1200, then it is existing to obtain 200 yuan return.
Other users (user's second, third) can equally automatically generate an order and return existing illustrated handbook, return existing illustrated handbook when buying payment
Nominative be lit, while automatically generate the exclusive webpage of user second/the third and share link and/or Quick Response Code, user second/the third can be with
The webpage for sharing generation by social networks (wechat, circle of friends, QQ, microblogging etc.) shares link and/or Quick Response Code so as to obtaining
Return existing qualification accordingly, return existing mode and user's first to return existing mode identical.
By way of buying share above, user obtains certain material benefit in purchase, while saves intermediate marketing ring
Section saves marketing cost, greatly optimizes the configuration of social resources.
The foregoing is merely the better embodiments of the present invention, and the invention is not limited in the above embodiments, are implementing
In the process there may be local small structural modification, if the various changes or modifications of the present invention are not departed from the essence of the present invention
God and scope, and belong within the scope of the claim and equivalent technologies of the present invention, then the present invention is also intended to comprising these changes
And modification.
Claims (8)
1. a kind of marketing model on line based on e-commerce platform, it is characterised in that：
User's first buys commodity in the e-commerce platform, and the e-commerce platform automatically generates an order and returns existing illustrated handbook, institute
Stating order and returning existing illustrated handbook includes a nominative and several secondary lattice；
User's first completes order payment, and the nominative that the order returns existing illustrated handbook is lit, and user's first is integrated, and simultaneity factor is certainly
The exclusive webpage of dynamic generation user's first shares link and/or Quick Response Code；
User's second shares link by the exclusive webpage of user's first and/or Quick Response Code is completed order and paid, user's first and user's second
It is integrated, return in several secondary lattice of existing illustrated handbook one of the order is lit；
After order returns the nominative of existing illustrated handbook and several secondary lattice are lit, existing qualification is once returned in the acquisition of user's first, returns cash
It is proportional that volume to user's first obtains integration.
2. marketing model on the line based on e-commerce platform according to any one of claim 1, it is characterised in that：Institute
Stating integration can add up, summation of the integration that user's first obtains for repeatedly integration after cumulative.
3. marketing model on the line according to claim 1 based on e-commerce platform, it is characterised in that：User's first is in institute
After stating e-commerce platform completion order payment, the integration identical with order payment amount is obtained.
4. marketing model on the line according to claim 1 based on e-commerce platform, it is characterised in that：User's second passes through
The exclusive webpage of user's first shares link and/or Quick Response Code completes order payment, and user's first and user's second obtain and order branch
Pay the amount of money identical integration.
5. marketing model on the line based on e-commerce platform according to any one of claim 1-4, it is characterised in that：
It is 1: 6 that user's first was obtained, which returns amount in cash and the ratio of integration,.
6. marketing model on the line based on e-commerce platform according to any one of claim 1-4, it is characterised in that：
User's first obtains corresponding integration and is deducted after the completion of returning now, while the existing qualification of returning of user's first is consumed, and replacement is returned
It is all dimmed to return all major and minor lattice for being lit in existing illustrated handbook for the major and minor trellis state of existing illustrated handbook.
7. marketing model on the line based on e-commerce platform according to any one of claim 1-4, it is characterised in that：
The webpage shares link and/or Quick Response Code is sent by social networks.
8. marketing model on the line based on e-commerce platform according to any one of claim 1-4, it is characterised in that：
The order returns existing illustrated handbook and further includes integration display window, and the integration display window includes a water filling window and a numerical value is shown
Window, it is described integration display window can by window water injection rate real-time display integrate how much, numerical value display window show fraction
Value.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711164063.0A CN108053228A (en) | 2017-11-20 | 2017-11-20 | Marketing model on a kind of line based on e-commerce platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711164063.0A CN108053228A (en) | 2017-11-20 | 2017-11-20 | Marketing model on a kind of line based on e-commerce platform |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108053228A true CN108053228A (en) | 2018-05-18 |
Family
ID=62120268
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711164063.0A Pending CN108053228A (en) | 2017-11-20 | 2017-11-20 | Marketing model on a kind of line based on e-commerce platform |
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| CN (1) | CN108053228A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109345284A (en) * | 2018-08-31 | 2019-02-15 | 阿里巴巴集团控股有限公司 | The determination method, apparatus and server for hiring coefficient are returned in businessman's marketing |
| CN110288406A (en) * | 2019-06-28 | 2019-09-27 | 江苏满运软件科技有限公司 | Campaign management platform, executes method, equipment and medium at development approach |
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| CN110288406A (en) * | 2019-06-28 | 2019-09-27 | 江苏满运软件科技有限公司 | Campaign management platform, executes method, equipment and medium at development approach |
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| PB01 | Publication | ||
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| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20180518 |
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| RJ01 | Rejection of invention patent application after publication |