CN108024124A - A kind of advertisement filter method of video frequency program - Google Patents

A kind of advertisement filter method of video frequency program Download PDF

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Publication number
CN108024124A
CN108024124A CN201711353870.7A CN201711353870A CN108024124A CN 108024124 A CN108024124 A CN 108024124A CN 201711353870 A CN201711353870 A CN 201711353870A CN 108024124 A CN108024124 A CN 108024124A
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China
Prior art keywords
video
advertisement
sendaisle
frequency program
sent
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Granted
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CN201711353870.7A
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Chinese (zh)
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CN108024124B (en
Inventor
纪琦华
蒲珂
曾泽基
方宏
李哲山
李飞
胡彬
魏明
鲁豪
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China Science And Technology Co Ltd
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China Science And Technology Co Ltd
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Priority to CN201711353870.7A priority Critical patent/CN108024124B/en
Publication of CN108024124A publication Critical patent/CN108024124A/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26283Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for associating distribution time parameters to content, e.g. to generate electronic program guide data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/2343Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/239Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
    • H04N21/2393Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454Content or additional data filtering, e.g. blocking advertisements
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The advertisement filter method of video frequency program provided by the invention mainly sends video data packet and ad data bag respectively by different sendaisles, then video receiver receives different data packets and is played out at the same time by playing window, when receiving corresponding ad data bag, played out by the first broadcasting window of pellucidity, thus play the purpose of filtering advertisements, advertisement filter method provided by the invention need not shear advertisement, alleviate the processing function of network video server, and it can ensure the viewing video of user's smoothness, improve user's viewing experience.

Description

A kind of advertisement filter method of video frequency program
Technical field
The invention belongs to advertisement process field, the advertisement filter method of more particularly to a kind of video frequency program.
Background technology
With developing rapidly for DTV and mechanics of communication, the resource of video frequency program is increasingly abundanter, to a certain degree On enrich the free life of people, such video frequency program usually interted some advertisements at that time, and the insertion time of advertisement, interior Hold and position be all it is random, when user for skip advertisement and zapping watch other programs when, the time may be forgotten or forgotten on Partial node purpose channel, leads to miss original excellent program fragment, seriously affects the viewing experience of spectators.
In order to solve the above-mentioned technical problem the prior art, is sheared frequently with by advertisement video, real to a certain extent Show the filtering of advertisement, but technology is not mature enough, and there are many deficiencies, the technical solution also having uses two video receivers, One sends advertisement filter request, another receives the video data after network video server filters advertisement, still The technical solution, not in Same Scene, does not realize timely viewing, and the prior art is adopted there is also two video receivers Filter method is to use to shear advertisement video data, this requires that network video server is with powerful Processing function, otherwise can not support the advertisement filter of multi-user to ask, and intangibly bring processing pressure to network video server Power.
The content of the invention
In order to solve the problems in the existing technology, the present invention provides a kind of advertisement filter method of video frequency program, Filter method provided by the invention need not shear advertisement video data, reduce the burden of network video server, And it can also ensure that the fluency of video-see, improve spectators' viewing experience.
Concrete technical scheme of the present invention is as follows:
The present invention provides a kind of advertisement filter method of video frequency program, and the video frequency program is provided by network video server To video receiver, the network video server is equipped with the first sendaisle and the second sendaisle, and the network video is taken in small doses at short intervals Video frequency program is sent to the video receiver by business device by the first sendaisle;It is transparent that the video receiver is preset with one The first of state plays window and the second of non-transparent state and plays window;Described method includes following steps:
S1:The advertisement filter request for the video frequency program that video receiver is sent is received, is included in the advertisement filter request Request time taWith the programme information of video frequency program;
S2:Corresponding video frequency program is split into by multiple video counts according to the programme information in the request of the advertisement filter of reception According to bag and multiple ad data bags;
S3:Ad data bag is sent to video receiver by the second sendaisle, video data packet is passed through first Sendaisle is sent to video receiver;
S4:Video receiver is broadcast the data packet from the second sendaisle received by the first broadcasting window Put, the video data packet from the first sendaisle received is played out by the second broadcasting window.
Further to improve, step S2 is further included:
Corresponding advertising message is obtained according to the programme information in the request of the advertisement filter of reception, the advertising message includes Advertisement initial time, advertisement end time and advertisement duration t0
Further to improve, step S3 specific methods are:Whether corresponding video frame when judgement sends advertisement filter request For advertisement video frame, the time difference of initial time and the relation of advertisement duration of the request time with playing advertisement are then judged again, Determined to send the time of ad data bag according to relation between the two.
Further to improve, step S3 includes:
S31:Judgement sends taWhether moment corresponding video frame is advertisement video frame, if so, carrying out step S32;
S32:From next video frame, all ad data bags are sent to video receiver by the second sendaisle;
S33:Since advertisement end time corresponding next video frame, all data packets are sent out by the first sendaisle Give video receiver.
Further to improve, step S3 is further included:
S34:When it is not advertisement video frame that step S31, which judges, calculates the corresponding timestamp of the video frame and originated with advertisement Time difference t between time1
S35:By t1With advertisement duration t0It is compared, works as t1=t0When, carry out step S36;
S36:From taAt the moment, transfer the corresponding all ad data bags of this section of advertisement and sent out by the second sendaisle Give video receiver.
Further to improve, step S3 is further included:
S37:Work as t1More than t0, calculate t1With t0Difference △ t;
S38:In taAfter+△ t, transfer the corresponding all ad data bags of this section of advertisement and sent by the second sendaisle To video receiver.
Further to improve, step S3 is further included:
S39:Work as t1Less than t0, from taAt the moment, transfer the corresponding ad data bag of this section of advertisement and sent by second Passage is sent to video receiver with fast forward rate x.
Further to improve, the fast forward rate x is guarantee t1A length of t when period plays advertisement0Speed.
Another aspect of the present invention provides a kind of advertisement filtering system of video frequency program, and the system comprises Web Video Service Device and video receiver, the video frequency program are supplied to video receiver by network video server, the network video server Equipped with the first sendaisle and the second sendaisle, the network video server is sent out video frequency program by the first sendaisle Give the video receiver;The video receiver be preset with the first of a pellucidity play window and non-transparent state the Two play window;The network video player includes:
Request receiving module, the advertisement filter request of the video frequency program for receiving video receiver transmission, the advertisement Include request time t in filter requestaWith the programme information of video frequency program;
Data packet splits module:For according to the programme information in the request of the advertisement filter of reception by corresponding video frequency program Split into multiple video data packets and multiple ad data bags;
Packet sending module:For ad data bag to be sent to video receiver by the second sendaisle, will regard Frequency data packet is sent to video receiver by the first sendaisle;
The video receiver includes:
Request sending module, for sending advertisement filter request;
Playing module, for the data packet from the second sendaisle received to be broadcast by the first broadcasting window Put, the video data packet from the first sendaisle received is played out by the second broadcasting window.
Beneficial effects of the present invention:The advertisement filter method of video frequency program provided by the invention mainly passes through different hairs Passage is sent to send video data packet and ad data bag respectively, then video receiver receives different data packets and passes through at the same time Play window to play out, when receiving corresponding ad data bag, played out by the first broadcasting window of pellucidity, so The purpose of filtering advertisements is just played, advertisement filter method provided by the invention need not shear advertisement, alleviate network The processing function of video server, and can ensure the viewing video of user's smoothness, improve user's viewing experience.
Brief description of the drawings
Fig. 1 is a kind of flow chart of the advertisement filter method of 1 video frequency program of embodiment;
Fig. 2 is the flow chart of 2 step S3 of embodiment;
Fig. 3 is a kind of structure diagram of the advertisement filtering system of 3 video frequency program of embodiment.
Embodiment
The present invention is described in further detail with following embodiments below in conjunction with the accompanying drawings.
Embodiment 1
The embodiment of the present invention 1 provides a kind of advertisement filter method of video frequency program, and the video frequency program is taken in small doses at short intervals by network video Business device is supplied to video receiver, wherein, the network video server is equipped with the first sendaisle and the second sendaisle, institute State network video server and video frequency program is sent to by the video receiver by the first sendaisle;The video receiver It is preset with the first of a pellucidity the second broadcasting window for playing window and non-transparent state;As shown in Figure 1, the described method includes such as Lower step:
S1:The advertisement filter request for the video frequency program that video receiver is sent is received, is included in the advertisement filter request Request time taWith the programme information of video frequency program;
S2:Corresponding advertising message is obtained according to the programme information in the request of the advertisement filter of reception, and is regarded corresponding Frequency program splits into multiple video data packets and multiple ad data bags;The advertising message includes advertisement initial time, advertisement End time and advertisement duration t0
S3:Ad data bag is sent to video receiver by the second sendaisle, video data packet is passed through first Sendaisle is sent to video receiver;
S4:Video receiver is broadcast the data packet from the second sendaisle received by the first broadcasting window Put, the video data packet from the first sendaisle received is played out by the second broadcasting window.
The advertisement filter method of video frequency program provided by the invention is mainly sent and regarded respectively by different sendaisles Frequency data packet and ad data bag, then video receiver receive different data packet and played out at the same time by playing window, When receiving corresponding ad data bag, played out by the first broadcasting window of pellucidity, thus play filtering advertisements Purpose, advertisement filter method provided by the invention need not shear advertisement, alleviate the place of network video server Function is managed, and can ensure the viewing video of user's smoothness, improves user's viewing experience.
Embodiment 2
The embodiment of the present invention 2 provides a kind of advertisement filter method of video frequency program, the basic phase of this method and embodiment 1 Together, unlike, step S3 specific methods are:Whether corresponding video frame is advertisement video when judgement sends advertisement filter request Frame, then judges the relation of time difference and the advertisement duration of initial time of the request time with playing advertisement again, according to both it Between relation determine send ad data bag time, as shown in Fig. 2, including the following steps:
S31:Judgement sends taWhether moment corresponding video frame is advertisement video frame, if so, carrying out step S32;
S32:From next video frame, all ad data bags are sent to video receiver by the second sendaisle;
S33:Since advertisement end time corresponding next video frame, all data packets are sent out by the first sendaisle Give video receiver;
S34:When it is not advertisement video frame that step S31, which judges, calculates the corresponding timestamp of the video frame and originated with advertisement Time difference t between time1
S35:By t1With advertisement duration t0It is compared, works as t1=t0When, carry out step S36;
S36:From taAt the moment, transfer the corresponding all ad data bags of this section of advertisement and sent out by the second sendaisle Give video receiver;
S37:Work as t1More than t0, calculate t1With t0Difference △ t;
S38:In taAfter+△ t, transfer the corresponding all ad data bags of this section of advertisement and sent by the second sendaisle To video receiver;
S39:Work as t1Less than t0, from taAt the moment, transfer the corresponding ad data bag of this section of advertisement and sent by second Passage is sent to video receiver with fast forward rate x;Fast forward rate x is guarantee t1A length of t when period plays advertisement0Speed Rate.
The present invention is further defined step S3, poor and wide with advertisement initial time according to the filter request time is sent The relation of duration is accused, feels to send the time of ad data bag by the second sendaisle, which refers in particular to and ask Time immediate period corresponding data packet, the purpose so judged can ensure that video is played simultaneously with advertisement, when please The corresponding video playing of seeking time is complete, and corresponding advertisement also finishes, and need not so carry out extra processing, and second plays Window can directly be connected the video after advertisement, and then ensure the fluency of video playing, improve spectators' viewing experience.
Embodiment 3
The embodiment of the present invention 3 provides a kind of advertisement filtering system of video frequency program, as shown in figure 3, the system comprises net Network video server 1 and video receiver 2, the video frequency program are supplied to video receiver 2, institute by network video server 1 State network video server 1 and be equipped with the first sendaisle and the second sendaisle, the network video server 1 passes through the first hair Send passage that video frequency program is sent to the video receiver 2;What the video receiver 2 was preset with a pellucidity first broadcasts Put window and non-transparent state second plays window;The network video player 1 includes:
Request receiving module 11, the advertisement filter request of the video frequency program for receiving video receiver transmission are described wide Accusing in filter request includes request time taWith the programme information of video frequency program;
Data packet splits module 12:For according to the programme information in the request of the advertisement filter of reception by corresponding video section Mesh splits into multiple video data packets and multiple ad data bags;
Packet sending module 13:, will for ad data bag to be sent to video receiver by the second sendaisle Video data packet is sent to video receiver by the first sendaisle;
The video receiver 2 includes:
Request sending module 21, for sending advertisement filter request;
Playing module 22, for the data packet from the second sendaisle received to be broadcast by the first broadcasting window Put, the video data packet from the first sendaisle received is played out by the second broadcasting window.
The present invention is not limited to above-mentioned preferred forms, anyone can show that other are various under the enlightenment of the present invention The product of form, however, make any change in its shape or structure, it is every that there is skill identical or similar to the present application Art scheme, is within the scope of the present invention.

Claims (9)

1. a kind of advertisement filter method of video frequency program, the video frequency program are supplied to video reception by network video server End, it is characterised in that the network video server is equipped with the first sendaisle and the second sendaisle, and the network video is taken in small doses at short intervals Video frequency program is sent to the video receiver by business device by the first sendaisle;It is transparent that the video receiver is preset with one The first of state plays window and the second of non-transparent state and plays window;Described method includes following steps:
S1:The advertisement filter request for the video frequency program that video receiver is sent is received, includes request in the advertisement filter request Time taWith the programme information of video frequency program;
S2:Corresponding video frequency program is split into by multiple video data packets according to the programme information in the request of the advertisement filter of reception With multiple ad data bags;
S3:Ad data bag is sent to video receiver by the second sendaisle, video data packet is sent by first Passage is sent to video receiver;
S4:Video receiver plays out the data packet from the second sendaisle received by the first broadcasting window, will The video data packet from the first sendaisle received is played out by the second broadcasting window.
2. the advertisement filter method of video frequency program as claimed in claim 1, it is characterised in that step S2 is further included:
Corresponding advertising message is obtained according to the programme information in the request of the advertisement filter of reception, the advertising message includes advertisement Initial time, advertisement end time and advertisement duration t0
3. the advertisement filter method of video frequency program as claimed in claim 2, it is characterised in that step S3 specific methods are:
Whether corresponding video frame is advertisement video frame when judgement sends advertisement filter request, then judges request time with broadcasting again The time difference of the initial time of advertisement and the relation of advertisement duration are put, is determined to send ad data bag according to relation between the two Time.
4. the advertisement filter method of video frequency program as claimed in claim 3, it is characterised in that step S3 includes:
S31:Judgement sends taWhether moment corresponding video frame is advertisement video frame, if so, carrying out step S32;
S32:From next video frame, all ad data bags are sent to video receiver by the second sendaisle;
S33:Since advertisement end time corresponding next video frame, all data packets are sent to by the first sendaisle Video receiver.
5. the advertisement filter method of video frequency program as claimed in claim 4, it is characterised in that step S3 is further included:
S34:When it is not advertisement video frame that step S31, which judges, the corresponding timestamp of the video frame and advertisement initial time are calculated Between time difference t1
S35:By t1With advertisement duration t0It is compared, works as t1=t0When, carry out step S36;
S36:From taAt the moment, transfer the corresponding all ad data bags of this section of advertisement and be sent to by the second sendaisle Video receiver.
6. the advertisement filter method of video frequency program as claimed in claim 5, it is characterised in that step S3 is further included:
S37:Work as t1More than t0, calculate t1With t0Difference △ t;
S38:In taAfter+△ t, transfer the corresponding all ad data bags of this section of advertisement and be sent to by the second sendaisle and regard Frequency receiving terminal.
7. the advertisement filter method of video frequency program as claimed in claim 6, it is characterised in that step S3 is further included:
S39:Work as t1Less than t0, from taAt the moment, transfer the corresponding ad data bag of this section of advertisement and by the second sendaisle Video receiver is sent to fast forward rate x.
8. the advertisement filter method of video frequency program as claimed in claim 7, it is characterised in that the fast forward rate x is guarantee Use t1A length of t when period plays advertisement0Speed.
9. a kind of advertisement filtering system of video frequency program, the system comprises network video server (1) and video receiver, institute State video frequency program and video receiver (2) is supplied to by network video server (1), it is characterised in that the Web Video Service Device (1) is equipped with the first sendaisle and the second sendaisle, and the network video server (1) will be regarded by the first sendaisle Frequency program is sent to the video receiver (2);The video receiver (2) be preset with a pellucidity first play window and The second of non-transparent state plays window;The network video player includes:
Request receiving module (11), the advertisement filter request of the video frequency program for receiving video receiver (2) transmission are described wide Accusing in filter request includes request time taWith the programme information of video frequency program;
Data packet splits module (12):For according to the programme information in the request of the advertisement filter of reception by corresponding video frequency program Split into multiple video data packets and multiple ad data bags;
Packet sending module (13):For ad data bag to be sent to video receiver by the second sendaisle, will regard Frequency data packet is sent to video receiver by the first sendaisle;
The video receiver (2) includes:
Request sending module (21), for sending advertisement filter request;
Playing module (22), for the data packet from the second sendaisle received to be broadcast by the first broadcasting window Put, the video data packet from the first sendaisle received is played out by the second broadcasting window.
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