CN107944895A - A kind of interactive marketing system and method transboundary - Google Patents
A kind of interactive marketing system and method transboundary Download PDFInfo
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- CN107944895A CN107944895A CN201610889658.1A CN201610889658A CN107944895A CN 107944895 A CN107944895 A CN 107944895A CN 201610889658 A CN201610889658 A CN 201610889658A CN 107944895 A CN107944895 A CN 107944895A
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Abstract
The invention discloses a kind of interactive marketing system and method transboundary,It is espespecially a kind of that the marketing system and its marketing method that interaction is realized in real world are guided in by virtual world,The system includes a servo host,One internet,At least portable equipment of a player and at least terminal installation of a businessman,Wherein respectively the portable equipment at least has a wireless network transmission module,One radio broadcasting module and a locating module,Respectively the terminal installation at least has a network transmission module and a radio broadcasting module,Thereby,Servo host can indicate an at least marketing event in the specific virtual Merchants of virtual world,Corresponding businessman in real world is found with virtual world by the locating module of portable equipment for player and completes the marketing event,And location information and the player's data for completing event are included to servo host transmission using wireless network transmission module,Player is set to be indicated by the marketing event in virtual world,Its marketing and advertising results are substantially improved.
Description
Technical field
The present invention relates to grass roots marketing techniques field, specifically refer to one kind can be obtained in real time in virtual world marketing message with
Indicate and the marketing system and its method of interaction are completed in real world.
Background technology
In recent years, being risen be subject to the network technology is influenced, and the various means by network progress sale of goods are more and more,
Also increasingly attract people note that even there is online shopping mall, allow consumer can complete in front of a computer shopping without
Go out, can not actually touch commodity however, this shopping at network can only see photo or brief introduction explanation, consumer, also can not
Seeked advice from and selected in real time, still have with the enjoyment actually done shopping a segment difference away from, in addition, the food such as food, drink be still with
Based on the entity businessmans such as dining room, coffee shop or market supermarket, therefore entity businessman is still consumption mainstream, can not be institute of online shopping mall
Substitution；
And the trade marketing gimmick of entity businessman is multifarious, carrys out shop consumption in order to stimulate consumer and can persistently come shop,
It is traditionally to exchange present, preferential, discount for or using modes such as various collection points, accumulation consumption as member, to stimulate repetition
The consumer behavior of property.However, this kind of marketing gimmick, its whether collect a little or as the preferential, discount acquired by member or
The mode and activity space of present, are only limitted to behavior of the consumer in real world mostly, and major part is only applicable to script
Businessman, therefore it extremely limits to, and consumer is easily lost the power for continuing to build up or consuming；
In addition, be in fashion be subject to running gear and action net, foregoing e-commerce using network system, network social association
And online game etc., add the rich of virtual world, practicality and interest.Online game in order to increase it is interesting, force
True property and the sense of accomplishment of participant, with participating in the reason such as interactive of the colony in network world, often have points, token, road
The design such as tool, and player can also exchange or merchandise each other required object in gaming sometimes.Although also there is dealer's combination
Real world and virtual world, are introduced into marketing and consumption information in gaming platform, and by the interest of game and that reaches a standard swash
Encouraging property promotes consumer to be ready to add game, and preferential as reaching luring for target in virtual world with the consumption of entity world
Cause, so as to promote consumer to be ready further to carry out consumption accumulation；
Although foregoing combination adds enjoyment and attraction, but it still needs to be commodity or businessman that consumer is interested in,
Consumer can just be ready to play, and when it is consumer demand that the businessman, which is not, it can not simultaneously take consumer to truly
The businessman in the world, therefore its advertisement marketing effect is still effective, the marketing for the businessman that part attraction is weaker or newly opens is imitated
Fruit is extremely limited, while can not also be shunted, and causes part hot topic businessman to be unable to cope with the crowd, so as to lose commission advertisement battalion
The power of pin.
In view of this, inventor is directed to existing real world problem encountered further investigated on advertisement marketing,
And by being engaged in research and development and the manufacturing experience of related industry for many years, the improvement through being continually striving to, successfully developing one kind finally can
To combine virtual world and the marketing system and its method of real world businessman, to overcome the shortcomings that existing and inconvenience.
The content of the invention
Therefore, it is a primary object of the present invention to provide a kind of interactive marketing system transboundary, marketing event can be indicated
Virtual Merchants in virtual world, allow player to find the corresponding business of real world by location technology with portable equipment
Family, and in the interaction that specified marketing event is completed in businessman, the marketing of businessman and advertising results are substantially improved.
Also, it is a primary object of the present invention to provide a kind of interactive marketing marketing method transboundary, it can pass through virtual generation
Boundary, which is guided in real world, realizes interaction, and player can be taken to the businessman of real world, to break through the limitation of existing marketing.
Based on this, interactive marketing system transboundary provided by the invention, it includes have：
One internet, it includes the webserver, the base station for having an at least network system business, is provided with wireless technology or has
Line technology transmits data；
The servo host of one platform business, it includes at least one marketing processing module and a transport module, marketing processing
Module is a background program that can perform data processing and feature operation, which can connect the internet, servo master
Player database, the merchant database of a storage basic identification information of businessman of at least one storage player identification information of machine connection
And one storage marketing event information marketing database；
At least portable equipment of a player, it at least has a marketing operation module, a wireless network transmission module, a nothing
Line broadcast module and a locating module, wherein the marketing operation module can be one for perform function operation and can show virtual world
Application program, which is available for completing marketing event with businessman interactive, and locating module is for positioning player
In the position of real world, wireless network transmission module transmits number for being wirelessly connected by internet with servo host
According to；
At least terminal installation of a businessman, it is at least wireless with a marketing interactive module, a network transmission module and one
Broadcast module, wherein marketing interactive module operates and show the application software of virtual world for perform function for one, it is wide that this is wireless
Broadcasting module can complete marketing event interaction with player, and network transmission module is in a wired or wireless fashion by internet with watching
Take host connection transmission data.
Thereby, which can transmit the portable equipment of player an at least marketing event in the virtual business of virtual world
In family, corresponding businessman in real world is found by the positioning of portable equipment for player and completes the marketing event, and it is complete
The data comprising location information and marketing event can be transmitted to servo host into rear portable equipment, player is passed through virtual world
In marketing event instruction, allow player and businessman to complete the interaction of marketing event in real world, be substantially improved its marketing and
Advertising results.
For enable auditor further appreciate that the present invention composition, feature and other purposes, below be lift the present invention compared with
Good embodiment, and coordinate schema to describe in detail as after, while allow and be familiar with this those skilled in the art and can be embodied.
Brief description of the drawings
Fig. 1 is the system architecture schematic diagram of the present invention, for illustrating each device relativeness；
Fig. 2 is present invention system configuration schematic diagram actual in real world；
Fig. 3 is the virtual world schematic diagram shown by portable equipment in system of the invention；
Fig. 4 is corresponding schematic diagram of the real world with virtual world of the system of the present invention；
Fig. 5 is the method flow schematic diagram of the present invention.
Description of reference numerals：10- servo hosts；11- marketing processing modules；12- transport modules；15- player databases；
16- merchant databases；17- marketing databases；20- internets；30- portable equipments；31- marketing operation modules；35- wireless networks
Transport module；36- radio broadcasting modules；37- locating modules；40- terminal installations；41- marketing interactive modules；45- network transmissions
Module；46- radio broadcasting modules；47- locating modules；200- real worlds；210A, 210B- player；220A~220D- businessmans；
300- virtual worlds；310A, 310B- virtual players；320A~320D- virtual Merchants；S01- starts online；S02- transmission positioning
Information；S02A- merchant requests obtain player's location information；S02B- businessmans reset marketing event；S02C- passback renewals battalion
Pin event；S03-, which is sent, specifies marketing event；Marketing event data are completed in S04- passbacks；S05- is updated the data；S06- is sent more
New data.
Embodiment
The invention discloses a kind of interactive marketing system and method transboundary, are said below by way of specific specific implementation form
Bright technology contents of the invention, make people skilled in the art to understand the present invention easily by content disclosed in the present specification
The advantages of and effect.The present invention also can be implemented or applied by other different specific implementation forms.Therefore legend of enclosing
Specific embodiment and its component of the invention in, it is all about before with after, left and right, top and bottom, top and lower part, with
And it is horizontal with vertical reference, it is only used for conveniently being described, not the limitation present invention, also non-that its component is limited to any position
Put or direction in space.Specified size in schema and specification, when can be in without departing from scope of the presently claimed invention, root
It is changed according to design and the demand of the specific embodiment of the present invention.
The system of interactive marketing transboundary provided by the invention is as shown in Figure 1, the system includes the servo host of a platform business
10th, the terminal installation 40 of an internet 20, the portable equipment 30 of an at least player and an at least businessman, makes servo host 10 to lead to
Cross internet 20 and the respectively portable equipment 30 and respectively the terminal installation 40 carries out wired or wireless connection, to transmit data, make object for appreciation
Family can find at least one in real world and be instructed in virtual business in virtual world (such as electronic map, street realistic picture etc.)
The marketing event of family, allows player and the businessman interaction in real world to complete the marketing event, and each marketing event, which can include, to be referred to
Fixed position (such as businessman or locality etc.), need to performing for task (such as listen to buyer's guide, foretaste, consume or assist
Publicity etc.) with obtainable reward (such as points, reward voucher or cashback etc.) etc. and the relevant data of advertisement marketing；
The detailed of the system of interactive marketing transboundary provided by the invention is formed as shown in Figure 1 and Figure 2, wherein the servo master
Machine 10 includes at least one marketing 11 and one transport module 12 of processing module, which is a built-in backstage journey
Sequence, for interpretation, analysis, comparison and each item data of processing, such as player's data of player, merchant data, location data, time number
According to or marketing event data, the transport module 12 can be that the internet 20 is connected with wireless technology or cable technology, for transmission
Or the various data or marketing event of the portable equipment 30 of player or the terminal installation 40 of businessman are received, servo host 10 is connected to
A rare player database 15, a merchant database 16 and a marketing database 17, wherein player database 15 can be used for storing
Basic identification data, location data, completion event data and every bonus data of player etc., merchant database 16 can be used for
Basic identification data, position data, instruction marketing event data and offer bonus data of businessman etc., marketing database are provided
17 for carrying out marketing event and instruction, distribution, amendment and the interactive data of reward between each player and each businessman in stocking system
(i.e. every advertisement marketing behavior)；
The internet 20 be typical case for carrying out wired or wireless online network system, for servo host 10, portable
Equipment 30 and terminal installation 40 are online with wireless network or cable network, for mutually transmission, exchange every electronic data；
The portable equipment 30 can be the smart mobile phone of player, tablet PC etc. again, it at least has a marketing
Operation module 31, a wireless network transmission module 35, a radio broadcasting module 36 and a locating module 37, the wherein marketing operate
Module 31 is an application program (APP) for being built into portable equipment 30, and as shown in Figure 3, Figure 4, it includes have man-machine interface and can
The virtual world (such as electronic map) of display, and the position such as the building of the virtual world and real world, road is corresponding, supplies
Marketing event place and the completion marketing event of virtual Merchants are shown in player's searching virtual world for guiding, it is wide that this is wireless
Broadcasting module 36 can be infrared transmission element, high-frequency wireless communication element (NFC), Bluetooth transmission element, less radio-frequency label
Or its reader, bar code or its reader (camera and bar code recognition program of such as smart mobile phone) short distance communication member
Part, marketing event interaction, positioning mould are completed for player with the businessman of the radio broadcasting module 36 of portable equipment 30 and real world
Block 37 can be global positioning system (GPS), for coordinating marketing operation module 31 to guide player to find businessman in real world
Or place, and wireless network transmission module 35 indicates for being wirelessly connected transmission with servo host 10 by internet 20
Or the data of player；
The terminal installation 40 can be terminating machine, desktop computer, laptop of businessman etc., it at least has
One marketing interactive module 41, a network transmission module 45 and a radio broadcasting module 46, wherein marketing interactive module 41 is in one
The application software of terminal installation 40 is built in, it includes having man-machine interface and displayable virtual world (such as electronic map), is supplied
For setting, changing and log in marketing event and interactive with the portable equipment 30 of player, which can be red
Outside line transfer element, high-frequency wireless communication element (NFC), Bluetooth transmission element, less radio-frequency label or its reader, bar code
Or its reader (camera of such as smart mobile phone and bar code recognition program) short distance communication element, it is wireless wide with this for businessman
The radio broadcasting module 36 of broadcasting module 46 and player's portable equipment 30 completes marketing event interaction (such as scanning bar code etc.), again
Network transmission module 45 by internet 20 with servo host 10 for being connected transmission instruction or businessman position in a wired or wireless fashion
The data put, the terminal installation 40 further include a locating module 47, and the locating module 47 is for the mutual dynamic model of cooperation marketing
Block 41 indicates merchant site；
Thereby, virtual world and real world can be combined and player is effectively directed to business in real world by forming one kind
The interactive marketing system person transboundary of family.
The present invention, as shown in Figure 1 and Figure 2, can be to player just by the servo host 10 in the system in actual use
Take the marketing event that equipment 30 transmits virtual Merchants in virtual world, the marketing operation module 31 for passing through portable equipment 30 for player
In location data, coordinate the virtual world of display to find in real world corresponding businessman and to complete marketing event, and make
Portable equipment 30 makes servo host 10 effective data of the transmission of servo host 10 comprising location information with marketing event information
Record, storage, statistics and management player complete the marketing event data of instruction, should be across so that follow-up reward, marketing management are used
The process step of boundary's interactive marketing method is, as shown in Fig. 3, Fig. 4 and Fig. 5：
Step S01：Start it is online, first by platform business open servo host 10 marketing processing module 11, true generation
Respectively player 210A, the 210B on boundary 200 open the task operating module 31 of its portable equipment 30, and the respectively real world according to need
200 businessman 220A~220D also opens the task interactive module 41 of its terminal installation 40 according to need, and what is had turned on portable sets
Standby 30 can be respectively by wireless network transmission module 35 and network transmission module 45 through internet 20 and servo with terminal installation 40
The transport module 12 of host 10 forms on line state, for transmitting or receiving data；
Step S02：Transmit location information, respectively the portable equipment 30 of player 210A, the 210B can by locating module 37 into
The positioning of 200 position of row real world, and player 210A, the 210B are shown with a virtual players 310A, 310B identity
In portable equipment 30 marketing processing module 11 or terminal installation 40 task interactive module 41 virtual world 300 in, then
The identity identification information of player 210A, 210B, location information etc. are sent to servo master by portable equipment 30 through internet 20
Machine 10, data processing is carried out after being received for servo host 10 for marketing processing module 11.Such as businessman 220A~220D is fixation
During formula businessman, then its default position location is transmitted to servo host 10 through internet 20 by its terminal installation 40, and should
Businessman 220A~220D is shown in foregoing marketing processing module 11 or task interactive module with a virtual Merchants 320A~320D
In 41 virtual world 300, and as the businessman be portable businessman when, then can further have positioning by its terminal installation 40
Module 47, for the positioning into row position, and transmits its position location to servo host 10, to be shown in the virtual world 300；
Step S03：Send and specify marketing event, the servo host 10 is in receiving player 210A, 210B portable equipment 30
Transmit come location data after, the servo host 10 can utilize market processing module 11 can be according to player database 15, businessman's number
Analyse and compare according to the data in storehouse 16 and marketing database 17, and an at least marketing event is sent with charge free using internet 20, should
Marketing event and the void that can be shown in the virtual world 300 of the marketing processing module 11 of player 210A, 210B portable equipment 30
Intend businessman 320A~320D, and each marketing event can include specify position (such as businessman or locality etc.),
Need to perform task (such as listen to buyer's guide, foretaste, consume or assist publicity etc.) with it is obtainable reward (such as points,
Reward voucher or cashback etc.) etc. with the relevant data of advertisement marketing；
Step S04：Marketing event data are completed in passback, and player 210A, 210B are according to marketing processing mould on portable equipment 30
The virtual world 300 of block 11 moves in corresponding real world 200, and is continued by the locating module 37 of the portable equipment 30
Positioning and more new position again, make virtual players 310A, 310B to be shown in the virtual Merchants 320A of virtual world 300~
320D advances, and finally allows player 210A, 210B to search out corresponding businessman 220A~220D or specific in real world 200
Place, so that specify the action of marketing event, and with the radio broadcasting module 36 of the portable equipment 30 of player 210A, 210B
The radio broadcasting module 46 for reading the terminal installation 40 of businessman 220A~220D (such as is swept with less radio-frequency or barcode reader
Retouch and read less radio-frequency label or bar code), the certification for completing marketing event, and portable equipment 30 or terminal installation 40 and whole
Close location information and the related data for completing marketing event is back to servo host 10；
Step S05:Update the data, the servo host 10 is in receiving the portable of player 210A, the 210B in real world 200
After the completion marketing event data that the terminal installation 40 of equipment 30 or the businessman 220A~220D are returned, using servo host
10 marketing processing module 11 is integrated, analyzed and managed, and it is opposite to update player 210A, the 210B in virtual world 300
The data of virtual players 310A, 310B answered or the corresponding virtual Merchants 320A~320D of the businessman 220A~220D, and into
One step is separately stored in the player database 15, merchant database 16 or marketing database 17 of servo host 10；
Step S06：Transmission updates the data, which can pass through according to player 210A, the 210B in real world 200
Portable equipment 30 or the businessman 220A~220D are by the request of terminal installation 40, the corresponding virtual players after transmission renewal
The marketing data of 310A, 310B or virtual Merchants 320A~320D, and be shown in the portable equipment 30 of player 210A, the 210B
In the task interactive module 41 of the terminal installation 40 of processing module 11 of marketing or the businessman 220A~220D, make real world 200
Player 210A, 210B can be according to the prize scale acquired by corresponding virtual players 310A, 310B or project in real world
Consumed or enjoyed privileges in 200 corresponding businessman 220A~220D, and in complete consumption or it is preferential after beam back and watch again
Host 10 is taken, carries out the program of step S05.
By the process step of the above method, the player of real world is allowed using the corresponding void for being shown in virtual world
Intend player's searching and be shown in virtual Merchants or the marketing event of locality, so that in the corresponding businessman of real world or place
Complete the task of the marketing event, and by the marketing task record of completion, be stored in corresponding virtual players, allow true generation
The corresponding player on boundary can be rewarded in businessman, is preferential, so consumer can be effectively directed to businessman, be greatly improved it
Marketing effectiveness.
And for example shown in Fig. 3, Fig. 4 and Fig. 5, the process step of the transboundary interactive marketing method further can be in step S02
With increasing the following steps in step S03, it includes：
Step S02A：Merchant request obtains player's location information, and businessman 220A~220D of the real world 200 is available
The task interactive module 41 of terminal installation 40 asks the object for appreciation in the particular range of position by internet 20 to servo host 10
Family 210A, 210B, and after being returned by servo host 10, it is shown in the virtual world of the task interactive module 41 of the terminal installation 40
In 300, businessman 220A~220D is allowed to grasp how many virtual players 310A, 310B and its consumption in the particular range in real time
Characteristic or data；
Step S02B：Businessman resets marketing event, which can be according to player 210A, 210B of grasp
Data reset or adjust new marketing affairs using task interactive module 41；
Step S02C：Passback renewal marketing event, the businessman 220A~220D return new marketing by terminal installation 40
Event is continued to send new marketing event according to step S03, for attracting real world in real time to servo host 10 by servo host 10
Player 210A, 210B in 200 in the particular range complete the interaction of marketing event to corresponding businessman 220A~220D, can
Further promote its marketing effectiveness.
Through from the foregoing it will be appreciated that the servo host 10 in the present invention can transmit in virtual world the portable equipment 30 of player
Marketing event, finds corresponding businessman in real world by the positioning of portable equipment 30 for player and completes the marketing thing
Part, and to data of the transmission of servo host 10 comprising location information with marketing event information, player is passed through in virtual world
Marketing event instruction, allow player and businessman to complete the interaction of marketing event in real world, be substantially improved its marketing with extensively
The effect of announcement, so as to increase the surcharge of product, and lifts its economic benefit.
Claims (7)
1. a kind of interactive marketing system transboundary, it is characterised in that include：
One internet；
The servo host of one platform business, it includes at least one marketing processing module and a transport module, the marketing processing module
For the background program of executable a data processing and feature operation, which can connect the internet, and servo host connects
It is connected to player database, the merchant database and one of a storage basic identification information of businessman of at least one storage player identification information
Store the marketing database of marketing event information；
At least portable equipment of a player, it at least has an a marketing operation module, wireless network transmission module, one wireless wide
Broadcasting module and a locating module, wherein the marketing operation module supply perform function operation for one and can show the application of virtual world
Program, the radio broadcasting module supply to be used to complete marketing event interaction with businessman, and locating module is for positioning player in real world
Position, wireless network transmission module transmits data for being wirelessly connected by internet with servo host；
At least terminal installation of a businessman, it at least has a marketing interactive module, a network transmission module and a radio broadcasting
Module, wherein marketing interactive module operates and show the application software of virtual world, the radio broadcasting mould for perform function for one
Block can complete marketing event interaction with player, and network transmission module for passing through internet and servo master in a wired or wireless fashion
Machine is connected to transmit data.
2. interactive marketing system transboundary according to claim 1, it is characterised in that the portable equipment is smart mobile phone or puts down
Plate computer.
3. interactive marketing system transboundary according to claim 1, it is characterised in that the plurality of radio broadcasting module is infrared
Line transfer element, high-frequency wireless communication element, Bluetooth transmission element, less radio-frequency label or its reader, bar code or its reading
Take device.
4. interactive marketing system transboundary according to claim 1, it is characterised in that the terminal installation includes a positioning mould
Block, portable businessman can utilize locating module sign merchant site.
5. a kind of interactive marketing method transboundary using the system of interactive marketing transboundary according to any one of claims 1 to 4, its
It is characterized in that, including at least following steps：
Step S01：Start online, make the end of the servo host of platform business, the portable equipment of the plurality of player and the plurality of businessman
End device forms on line state with internet, for transmitting or receiving data；
Step S02：Location information is transmitted, the portable equipment of the plurality of player is sent to servo master after being positioned by locating module
Machine, and the player is shown in the virtual world of portable equipment or terminal installation with a virtual players identity, the plurality of businessman
Terminal installation the position of itself is sent to servo host, and the businessman is shown in portable equipment with a virtual Merchants identity
Or in the virtual world of terminal installation；
Step S03：Send and specify marketing event, which sends an at least marketing event with charge free in virtual world using internet
In virtual Merchants；
Step S04：Marketing event data are completed in passback, and the virtual world of player's foundation portable equipment of real world is in corresponding
Real world in moved to the virtual Merchants of tool marketing event, allow player can search out in real world corresponding businessman or
Locality, so that specify the action of marketing event, and portable equipment or terminal installation are integrated location information and will be completed
The related data of marketing event is back to servo host；
Step S05：Update the data, which is returned complete in the plurality of portable equipment of reception or the plurality of terminal installation
Into after marketing event data, it is opposite to update the corresponding virtual players of the player or the businessman in virtual world using servo host
The data for the virtual Merchants answered.
6. interactive marketing method transboundary according to claim 5, it is characterised in that further have after step S05
One step S06,
Step S06：Transmission updates the data, and the servo host is according to the request of the player or the businessman in real world, and transmission is more
The marketing data of corresponding virtual players or virtual Merchants after new, makes the player of real world can be according to corresponding virtual object for appreciation
Prize scale or project acquired by family are consumed or are enjoyed privileges in the corresponding businessman of real world, and are disappeared in completion
Take or beam back servo host after preferential again, carry out the more new procedures of step S05.
7. the interactive marketing method transboundary according to claim 5 or 6, it is characterised in that in step S02 and step S03
Increase the following steps, it includes following steps：
Step S02A：Merchant request obtains player's location information, and the businessman of the real world passes through internet using terminal installation
Player into servo host request position particular range, and after being returned by servo host, it is shown in the terminal installation
In virtual world, businessman is allowed to grasp how many player and its consumption feature or data in the particular range in real time；
Step S02B：Businessman resets marketing event, which can reset or adjust according to player's data of grasp new
Marketing affairs；
Step S02C：Passback renewal marketing event, the businessman return new marketing event to servo host by terminal installation, by
Servo host continues to send new marketing event according to step S03, for attracting the player in real world in the particular range in real time
The interaction of marketing event is completed to corresponding businessman.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109829711A (en) * | 2019-01-29 | 2019-05-31 | 口碑(上海)信息技术有限公司 | It is lined up order in advance processing method and system |
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| CN109829711B (en) * | 2019-01-29 | 2020-09-15 | 口碑(上海)信息技术有限公司 | Queuing pre-ordering processing method and system |
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