CN107895292A - One kind has targetedly advertisement placement method, system and storage device - Google Patents
One kind has targetedly advertisement placement method, system and storage device Download PDFInfo
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Abstract
It is provided by the invention a kind of with targetedly advertisement placement method, system and storage device, including：According to different cell informations, different network social intercourse spaces is created, wherein, the member in each network social intercourse space is the resident of same cell；In response to the registration request of user, the cell information inputted according to user, the login account of user is added into the members list in corresponding network social intercourse space, wherein, the registration information of user's input includes：Personal information and cell information；The request of advertisement is launched in response to ad distribution side, the advertisement putting content of determination is delivered to the specified dispensing object in the range of the dispensing specified ad distribution side, the object of launching is the member in the network social intercourse space；Ad content can pointedly be delivered to accurate audience by the present invention, improve advertising results, advertising expenditure be saved, suitable for moving communicating field.
Description
Technical field
The invention belongs to the technical field of mobile communication, more particularly to it is a kind of have targetedly advertisement placement method, be
System and storage device.
Background technology
Advertisement refers to, for certain specific needs, by the media of certain forms, and consume certain expense, public
Open and widely to the publicity measures of public's transmission information.The essence of advertisement is that merchandise news is traveled into audience, so as to
Promote merchandise sales.At present, ad production is generally completed by professional advertising company, and advertizing deploys often through multiple channel
It is compound to spread through sex intercourse, it is engaged based on mass media, and with other media.
Existing ad distribution is substantially to be issued in the form of broadcast, and ad content is sent out comprehensively regardless of audience
Cloth, this dispensing mode casted net comprehensively so that most advertisement can not be by audience really in need, interesting
Received, therefore effect is unsatisfactory.If moreover, advertisement is not launched pointedly, except the advertising expense of costliness
With intention, the expression-form of advertisement certainly will be also impossible to comply fully with the aesthetic of all commercial audiences, if running into commercial audience
The ad content of dislike, then advertising results may be greatly reduced.
The content of the invention
The present invention overcomes the shortcomings of the prior art, and technical problem to be solved is：There is provided one kind can be by advertisement
Accurate audience is delivered to content for a purpose, improves advertising results, that saves advertising expenditure has targetedly advertisement
Put-on method, system and storage device.
In order to solve the above-mentioned technical problem, the technical solution adopted by the present invention is：One kind has targetedly advertisement putting
Method, including：S101, according to different cell informations, create different network social intercourse spaces, wherein, each network social intercourse is empty
Between in member be same cell resident；S102, the registration request in response to user, the cell inputted according to user are believed
Breath, the login account of user is added into the members list in corresponding network social intercourse space, wherein, the registration of user's input please
Information is asked to include：Personal information and cell information；S103, the request in response to the dispensing advertisement of ad distribution side, by the wide of determination
Accuse and launch the specified dispensing object that content is delivered in the range of the dispensing that ad distribution side specifies, the dispensing object is the net
Member in network social space.
Preferably, the specified dispensing advertisement putting content of determination being delivered in the range of the dispensing specified ad distribution side
After object, in addition to：S104, the request of checking in response to advertisement putting object, receive the click of advertisement putting object and check extensively
After the operational order of announcement, distributing one to the advertisement putting object has the red packet of the random amount of money, and is receiving advertisement putting
After object splits the operational order of red packet, the corresponding amount of money is stored in the personal account of the advertisement putting object.
Preferably, the request that advertisement is launched in response to ad distribution side, the advertisement putting content of determination is delivered to
Specified dispensing object in the range of the dispensing that ad distribution side specifies, is specifically included：S1031, in response to ad distribution side submit
Ad distribution request, receive ad distribution side input ad content, launch duration and launch demand, wherein, the dispensing
Demand includes：Launch scope, launch object specifying information and advertising expenditure；The dispensing scope includes：Launch region and
Cell is launched, the dispensing object specifying information includes：Launch object sex and age, the advertising expenditure=advertisement point
The amount of hitting higher limit × single click on amount of money award higher limit；S1032, according to launch region, by the ad distribution of ad distribution side
Request is sent to the regional managers to the dispensing region with administration authority, so that regional managers input to ad distribution side
Ad content, launch duration and launch demand and audited, and after the auditing result that receiving area manager feeds back,
Auditing result is sent to ad distribution side；After S1033, examination ＆ verification pass through, the advertisement putting content that regional managers are uploaded is sent out
Give ad distribution side to be confirmed, in the advertisement that the advertisement putting content is inputted according to ad distribution side by regional managers
Appearance is made；S1034, order of accepting one's fate really in response to ad distribution side, paid in ad distribution side and complete advertising expenditure
Afterwards, the advertisement putting content after will confirm that is delivered to the specified dispensing object in the range of the dispensing that ad distribution side specifies.
Preferably, paid in ad distribution side after completing advertising expenditure, in addition to：Inputted according to ad distribution side
Ad click amount higher limit, the red packet of identical quantity is set；It is every to be paid from ad distribution side in the advertising expenditure completed
What individual red packet was stored in identical amount single clicks on amount of money award, and the numerical value for single clicing on amount of money award is less than described single click on
Amount of money award higher limit；Remaining advertising expenditure is distributed to all red packets at random.
Preferably, described advertisement placement method, in addition to：Statistics red packet distributes quantity, when the red packet quantity distributed
Reaching preset value M and/or launch duration when expiring, end distributes red packet, wherein, preset value M is less than red packet quantity；Will be remaining red
All advertising expenditures are returned into the account of ad distribution side in bag.
Correspondingly, a kind of storage device disclosed by the invention, wherein being stored with a plurality of instruction, the instruction is suitable to by handling
Device is loaded and performed as described above with targetedly advertisement placement method.
Correspondingly, it is disclosed by the invention a kind of with targetedly advertisement delivery system, including：User terminal：Suitable for
Management server inputs the registration request of user, receives the advertisement putting content that simultaneously management server is sent；Ad distribution
Square terminal：Request and the advertisement putting content of advertisement are launched suitable for being submitted to management server, and specifies and launches scope and throwing
Be rivals in a contest as；Management server：Suitable for according to different cell informations, creating different network social intercourse spaces, wherein, each network
Member in social space is the resident of same cell；In response to the registration request of user, the cell inputted according to user is believed
Breath, the login account of user is added into the members list in corresponding network social intercourse space, wherein, the registration of user's input please
Information is asked to include：Personal information and cell information；The request of advertisement is launched in response to ad distribution side, by the advertisement putting of determination
Content is delivered to the specified dispensing object in the range of the dispensing that ad distribution side specifies, and the dispensing object is the network social intercourse
Member in space.
The present invention has the advantages that compared with prior art：
1st, in the present invention, user can submit the cell information where oneself when social network space member is registered as
And personal information, the cell information that system first inputs according to user, the user of same cell is concentrated on into same network social intercourse
In space；Then according to the demand of ad distribution side, the advertisement putting content that will eventually determine is delivered to ad distribution side and specified
Dispensing in the range of specified dispensing object, wherein, launch scope refer to a some/city a some/section it is some/
Cell, launch object and refer to member in network social intercourse space, when ad distribution side, which specifies, launches object, it is possible to specify bar
Part is user's sex, age etc., and these conditions are that user applies adding in the log-on message inputted during network social intercourse space
Personal information, such as：Advertisement for the high-end beauty face-nourishing capsule of certain brand, can be by advertisement according to gray demand
It is delivered to women of the age bracket 35 ~ 55 in some high-grade cells of some tier 2 cities.In such manner, it is possible to according to advertised product
Applicable colony pointedly select advertisement putting object, ad content farthest, is accurately sent to really it is in need,
Interesting audience, it is this that there is targetedly advertisement putting mode compared to existing a wide range of ad distribution mode
Advertising expenditure can be saved, improves advertising results.
2nd, the present invention in, according to gray subjective initiative, some red packets are set, when detected user click on advertisement
When, just provide a red packet to the user, improve to a certain extent user to the attention rate of advertisement and click, share advertisement
Enthusiasm so that advertising results are better.
3rd, mainly include in the present invention, the step of according to gray subjective initiative to set some red packets：According to wide
The ad click amount higher limit of publisher's input is accused, the red packet of identical quantity is set；The advertisement completed is paid from ad distribution side
Launch in the amount of money be each red packet be stored in identical amount single click on amount of money award, the numerical value that this single clicks on amount of money award is small
Amount of money award higher limit is single clickd in described；Remaining advertising expenditure is distributed to all red packets at random.That is,
The advertising expenditure that ad distribution side is paid all is distributed to all red packets, and the red packet amount of money is mainly added by two parts
Into：The fixed advertising expenditure for single clicing on amount of money award+random.When system detectio reaches to the red packet quantity distributed
When preset value M and/or dispensing duration expire, end distributes red packet, wherein, preset value M is less than red packet quantity.That is, as long as meet
The red packet quantity distributed reaches preset value M, launches the condition that duration expires among both, and system will stop distributing
Red packet, because preset value M is less than red packet quantity, ad distribution side eventually receives all wide in the remaining red packet of system return
Accuse and launch the amount of money, and because the amount of money in red packet is random, therefore the advertising expenditure finally returned is also unfixed.
This can not only be that ad distribution side saves certain advertising expenditure, also as the uncertain increasing that advertising expenditure is returned
The anticipation for coming from ad distribution side is added.
Brief description of the drawings
The present invention will be further described in detail below in conjunction with the accompanying drawings.
Fig. 1 is a kind of schematic flow sheet with targetedly advertisement placement method embodiment one provided by the invention；
Fig. 2 is a kind of schematic flow sheet with targetedly advertisement placement method embodiment two provided by the invention；
Fig. 3 is a kind of schematic flow sheet with targetedly advertisement placement method embodiment three provided by the invention；
Fig. 4 is a kind of structural representation with targetedly advertisement putting management server embodiment one provided by the invention；
Fig. 5 is a kind of structural representation with targetedly advertisement putting management server embodiment two provided by the invention；
Fig. 6 is a kind of structural representation with targetedly advertisement putting management server embodiment three provided by the invention；
Fig. 7 is a kind of structural representation with targetedly advertisement putting management server example IV provided by the invention；
In figure：101 be social space creating unit, and 102 be member's adding device, and 103 be advertisement putting unit, and 104 be red packet
Dispatch unit, 105 is distribute number control unit, and 1031 be ad distribution request unit, and 1032 be region allocation unit, and 1033
It is ad distribution unit for ad content confirmation unit, 1034.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
The part of the embodiment of the present invention, rather than whole embodiments；Based on the embodiment in the present invention, ordinary skill people
The every other embodiment that member is obtained under the premise of creative work is not made, belongs to the scope of protection of the invention.
The invention provides one kind to have targetedly advertisement placement method, and Fig. 1 is the schematic flow sheet of embodiment one,
As shown in figure 1, described advertisement placement method may include：
S101, according to different cell informations, create different network social intercourse spaces, wherein, in each network social intercourse space
Member is the resident of same cell.
S102, the registration request in response to user, the cell information inputted according to user, the login account of user is added
Into the members list in corresponding network social intercourse space, wherein, the registration information of user's input includes：Personal information and small
Area's information.
S103, the request in response to the dispensing advertisement of ad distribution side, the advertisement putting content of determination is delivered to advertisement hair
Specified dispensing object in the range of the dispensing that cloth side specifies, the object of launching is the member in the network social intercourse space.
In the present embodiment, user can submit the cell where oneself when social network space member is registered as
Information and personal information, the cell information that system first inputs according to user, same network is concentrated on by the user of same cell
In social space；Then according to the demand of ad distribution side, the advertisement putting content that will eventually determine is delivered to ad distribution side
Specified dispensing object in the range of the dispensing specified, wherein, dispensing scope refers to certain of a some/section in a some/city
An a bit/cell, dispensing object refer to the member in network social intercourse space, when ad distribution side, which specifies, launches object, can refer to
Fixed condition is user's sex, age etc., and these conditions are that user applies adding the registration letter inputted during network social intercourse space
Personal information in breath, such as：Advertisement for the high-end beauty face-nourishing capsule of certain brand, can be with according to gray demand
By advertisement putting to women of the age bracket 35 ~ 55 in some high-grade cells of some tier 2 cities.In such manner, it is possible to according to wide
The applicable colony for accusing product pointedly selects advertisement putting object, ad content farthest, is accurately sent to really
Audience in need, interesting, it is this to be thrown with targetedly advertisement compared to existing a wide range of ad distribution mode
The mode of putting can save advertising expenditure, improve advertising results.
Group 2 is a kind of schematic flow sheet with targetedly advertisement placement method embodiment two provided by the invention, such as Fig. 2 institutes
Show, it is described that the advertisement putting content of determination is delivered to the dispensing scope specified ad distribution side on the basis of embodiment one
After interior specified dispensing object, it may also include：
S104, the request of checking in response to advertisement putting object, receive advertisement putting object and click on the operational order for checking advertisement
Afterwards, a red packet with the random amount of money is distributed to the advertisement putting object, and red packet is split receiving advertisement putting object
Operational order after, the corresponding amount of money is stored in the personal account of the advertisement putting object.
In the present embodiment, according to gray subjective initiative, some red packets are set, when detected user click on advertisement
When, just provide a red packet to the user, improve to a certain extent user to the attention rate of advertisement and click, share advertisement
Enthusiasm so that advertising results are better.
Further, described advertisement placement method, may also include：
The each advertisement putting object of real-time statistics clicks on the number of operations for checking advertisement within one day, judges operation for the first time to have
Effect operation, when it is effectively operation that the operation of advertisement is checked in the click of advertisement putting object, just distribute one to the advertisement putting object
The individual red packet with the random amount of money.So, avoid the occurrence of a user in order to obtain more red packets and multiple point within one day
The behavior of advertisement is hit, reduces the essential meaning of red packet distribution.
Group 3 is a kind of schematic flow sheet with targetedly advertisement placement method embodiment three provided by the invention, such as
Shown in Fig. 3, on the basis of embodiment two, the request that advertisement is launched in response to ad distribution side, the advertisement of determination is thrown
The specified dispensing object that content is delivered in the range of the dispensing that ad distribution side specifies is put, specifically may include：
S1031, the ad distribution request submitted in response to ad distribution side, receive the ad content of ad distribution side's input, throw
Duration and dispensing demand are put, wherein, the dispensing demand includes：Launch scope, dispensing object specifying information and advertisement putting gold
Volume；The dispensing scope includes：Launch region and launch cell, the dispensing object specifying information includes：Launch object sex
And age, the advertising expenditure=ad click amount higher limit × single click on amount of money award higher limit.
S1032, according to region is launched, the request of the ad distribution of ad distribution side is sent to has pipe to the dispensing region
The regional managers of authority are managed, so that ad content, dispensing duration and dispensing that regional managers input to ad distribution side need
Ask and audited, and after the auditing result that receiving area manager feeds back, auditing result is sent to ad distribution side.
After S1033, examination ＆ verification pass through, the advertisement putting content that regional managers upload is sent to ad distribution side and carried out really
Recognize, the ad content that the advertisement putting content is inputted by regional managers according to ad distribution side is made.
S1034, order of accepting one's fate really in response to ad distribution side, paid in ad distribution side after completing advertising expenditure,
Advertisement putting content after will confirm that is delivered to the specified dispensing object in the range of the dispensing that ad distribution side specifies.
Further, pay after completing advertising expenditure, may also include in ad distribution side：It is defeated according to ad distribution side
The ad click amount higher limit entered, the red packet of identical quantity is set；Paid from ad distribution side in the advertising expenditure completed
Amount of money award is single clickd on for the identical amount of each red packet deposit, the numerical value for single clicing on amount of money award is less than the single
Click on amount of money award higher limit；Remaining advertising expenditure is distributed to all red packets at random.
Further, described advertisement placement method, may also include：Statistics red packet distributes quantity, red when what is distributed
Bag quantity reaches preset value M and/or launches duration when expiring, and end distributes red packet, wherein, preset value M is less than red packet quantity；Will
All advertising expenditures are returned into the account of ad distribution side in remaining red packet.Specifically, preset value M/ red packets quantity
Obtained ratio can be 80%, or 90%, and the ratio value does not limit, and simply need to be less than 100%.
In the present embodiment, some red packets are set according to gray subjective initiative, that is to say, that ad distribution side's branch
The advertising expenditure paid all is distributed to all red packets, and the red packet amount of money is mainly by two parts addition：Fixed single
Click on the advertising expenditure of amount of money award+random.When system detectio to the red packet quantity distributed reach preset value M and/or
When dispensing duration expires, end distributes red packet, wherein, preset value M is less than red packet quantity.That is, as long as the red packet distributed is met
Quantity reaches preset value M, launches the condition that duration expires among both, and system will stop distributing red packet, due to pre-
If value M is less than red packet quantity, ad distribution side eventually receives advertising expenditure all in the remaining red packet that system returns,
Again because the amount of money in red packet is random, therefore the advertising expenditure finally returned is also unfixed.This can not only be
Ad distribution side saves certain advertising expenditure, also as the uncertainty that advertising expenditure is returned is added and come from
The anticipation of ad distribution side.
Further, described one kind has targetedly advertisement placement method, may also include：Receive what user newly increased
Other cell informations, according to new cell information, by the new login account of user add to corresponding new network social intercourse space into
In member's list；In response to the handover request of user, the current login account of user is switched into other login accounts, to use
Family enters in other network social intercourse spaces.So, the user for possessing more set house properties or multiple addresses has been taken into full account, for this
A kind of user, it can be current without exiting by switching in network social intercourse space corresponding to multiple different login accounts entrance
Login account logs in other accounts again, more convenient, also improves user experience.
Further, it is described according to different cell informations, different network social intercourse spaces is created, specifically may include：Build
Cell information database is found, the cell information in the whole country is stored in the cell information database；Rely on cell information
Database, network social intercourse spatial aggregation is created, wherein, the corresponding cell in a network social intercourse space, each network social intercourse sky
Between in member be same cell resident.
Specifically, multiple roots can be stored with the cell information database, can be provided with each root multiple
First subdirectory, multiple second subdirectories can be provided with each first subdirectory, multiple the can be provided with each second subdirectory
Three subdirectories；Wherein, a root data can correspond to a provincial city information, and a first subdirectory data can correspond to
For a city-level urban information in the provincial city linchpin corresponding to higher level's root of first subdirectory, second specific item
Record data can correspond to a County finance in the city-level city linchpin corresponding to the subdirectory of higher level first of second subdirectory
Information or a cell information, the subdirectory of higher level second institute that a 3rd subdirectory data can correspond to the 3rd subdirectory are right
The cell information in County finance linchpin answered.
Further, the registration request in response to user, the cell information inputted according to user, by logging in for user
Account is added into the members list in corresponding network social intercourse space, specifically may include：The registration request of user is received, judges to use
The cell information of family input whether there is in the cell information database, if so, the cell information then inputted according to user,
The login account of user is added into the members list in network social intercourse space corresponding to the cell, otherwise, first inputted user
Cell information be added to the cell information database in carry out the renewal of database, further according to user input cell believe
Breath, the login account of user is added into the members list in network social intercourse space corresponding to the cell.
Specifically, the cell information inputted according to user, the login account of user is added to corresponding to the cell
In the members list in network social intercourse space, specifically it may include：The urban information of user's input is obtained, in the cell information data
Cell information all in the linchpin of the city is searched in storehouse, and these cell informations are pushed to user terminal, for selection by the user
Its cell lived；The selection result of user's input is received, the login account of user is added empty to corresponding network social intercourse
Between members list in.
Yet further, added by the login account of user to the members list in network social intercourse space corresponding to the cell
In after, may also include：The neighbor list of all users in real-time update network social intercourse space；Specifically, when there is new user to add
It is fashionable, new user is added in the neighbor list of all old users automatically, meanwhile, all old users are added new user's automatically
In neighbor list.So, each user is facilitated to establish preliminary communication link with all neighbours, without as existing society
Friendship mode is the same one by one to add neighbours, wastes more time and efforts；Because the social scope of the present invention is confined to one
In cell, social number and acquaintanceship degree can be controlled in a more suitable scope, thus be not in it is existing certain
A state out of control is presented in quantity and acquaintanceship degree after a little social software batch addition good friends.
In the specific implementation, side of the foundation of the cell information database except dividing into subdirectory using above-mentioned root
Formula, the generation type of other trees can be also used, and the number of plies of this hierarchical structure is unrestricted, such as can also be each
3rd subdirectory divides into multiple 4th subdirectories, and so, a 3rd subdirectory data correspond to the higher level of the 3rd subdirectory
The small towns information or a cell information in County finance linchpin corresponding to second subdirectory, a 4th subdirectory data
Correspond to a cell information in the small towns linchpin corresponding to the subdirectory of higher level the 3rd of the 4th subdirectory.Described provincial city
City's information, city-level urban information, County finance information and cell information can be respectively the title of provincial city, the name in city-level city
The title of title, the title of County finance and cell；Wherein, city-level city is except common city-level city, may also include city at subprovincial level,
Municipality directly under the Central Government, autonomous region and county-level city.The division of above-mentioned provincial city, city-level city, County finance is primarily directed in China
Urban structure characteristic make, divide, can be divided according to the urban structure of the state, typically for the city of other countries
For, root corresponds to larger urban area, the urban area that the first subdirectory correspondingly takes second place, by that analogy.
Further, described one kind has targetedly advertisement placement method, may also include：The social activity for obtaining user please
Ask, the communication link of social networks in the network social intercourse space where the user is established, via the communication link, corresponding
Network social intercourse transmits social network information in space.
The present invention not only can pointedly be launched advertisement, can also carry out the user in network social intercourse space
Doings based on neighbourhood, it is convenient with enrich the daily of users and exchange.In the specific implementation, the doings can wrap
Include：Chatted between neighbours, be posted by network social intercourse space, foundation/addition interest group etc..
Further, the social request for obtaining user, establish social in the network social intercourse space where the user
The communication link of network, specifically may include：, please to object transmission addition is added in response to addition good friend's operational order of user
Ask, receive after being added the feedback information of object, object will be added and added in the buddy list of user.
Specifically, the object that is added includes：In member and non-neighbor lists in the neighbor list of the user into
Member.That is, it may be either the member that same cell is in the user to be added object, or outside cell where the user
Member.So, the personal inclination of user can be conformed to, social scope is extended to outside same cell or same city
Outside, outside even same country, the function of existing social mode not limiting distance can not only be realized, fundamentally also protected
This social mode has been stayed mainly in the characteristic of cell.
More specifically, addition good friend's operational order in response to user, addition request, tool are sent to object is added
Body may include：The operational order of a certain position neighbours in its neighbor list is added in response to user, addition request is sent to the neighbours；
Or, the first search command in response to user, searched in all-network social space involved by the keyword that the user inputs
Searched object, and these are searched Object Push to user for selection by the user, according to the selection result of user feedback,
The searched object selected to user sends addition request.Specifically, keyword here can be the pet name, or be phone number.
Further, the social request for obtaining user, establishes social network in the network social intercourse space where the user
The communication link of network, specifically may also include：In response to the chat request of user, chatting between the user and requested object is established
Its communication link；Specifically, requested object here includes：In member and/or buddy list in the neighbor list of user
Member.
Further, the social request for obtaining user, establishes social network in the network social intercourse space where the user
The communication link of network, specifically may include：The request being posted by response to user, the model content that the user is inputted is in the use
Shown in network social intercourse space where family；Receive and show that all users issue to the user in the network social intercourse space
A certain the model operational order and result that are thumbed up and commented on.Specifically, by the model content of user's input in network society
Between being shown in Crosslinking Mechanisms, in addition to：According to the selection of user, shown again after the model is first classified；Its
In, model can be divided into the classifications such as application guide, problem are related, complaint is suggested.Correspondingly, when user wants to check that other users are sent out
During the model of cloth, the model theme of oneself care can be first selected, system can show the model of related category according to the selection of user
Theme.
Further, the social request for obtaining user, establishes social network in the network social intercourse space where the user
The communication link of network, specifically may include：Multiple different classes of interest roots are created in network social intercourse space；In response to
Family creates the operation requests of interest group, and the interest group that user wants to create is created under the interest root of user's selection；Or, ring
Should be after the operation requests of user's addition interest group, the feedback information for receiving interest group founder, by the login account of user
Add in the members list in the interest group of user's selection；In response to the chat request in interest group of the user where it, build
Found the chat communication link in the interest group.So, under this overall situation of network social intercourse space, the user of same cell may be used also
One less social space is set up according to hobby, further increases the social experience of user.
Further, the social request for obtaining user, establishes social network in the network social intercourse space where the user
The communication link of network, specifically may also include：In response to the request of registering in network social intercourse space of the user where it, often register
Once, the account to the user increases by 5 contribution margins, wherein, only once register within one day effectively；Loudspeaker are issued in response to user
The operation requests of message, according to the quantity that contribution margin is consumed needed for each loudspeaker message, successfully deducted from the account of the user
After the contribution margin of respective numbers, the loudspeaker message content that the user inputs is pushed in the network social intercourse space where the user
All members.So, user can send its customized information by paying certain contribution margin to all members
Content, the reward mechanism of contribution margin also improve liveness of the user in network social intercourse space to a certain extent.
Further, the social request for obtaining user, establishes social network in the network social intercourse space where the user
The communication link of network, specifically may also include：For one neighbours' good friend's cycle space of account creation of each user, each neighbours good friend
Cycle space is visible only for the member in the neighbor list and buddy list of corresponding user account；Good friend is issued in response to user
The operation requests of information are enclosed, the content that the user inputs is shown in good friend's cycle space；Receive and show the institute of the user
The operational order and result that a certain circle of friends information for having neighbours and good friend to issue the user is thumbed up and commented on.
The present embodiment is mainly in the resident of same cell, the cell information inputted according to user, by same cell
User concentrate in same network social intercourse space so that user can be specific at one oneself inhabitation cell network
Exchanged, linked up in social space, two family house mutually recognizes, understands, is familiar with, and solves social communication under the top-stitching of neighbours
The problem of linking up no credible channel on cost height, line, not only causes user to have higher experience in actual demand, and
Inherent neighbours are social, acquaintance is social, add the difficulty that the criminal offence such as exerted violence under network swindle, line occurs, ensure
Social safety and reliability.
Further, described one kind has targetedly advertisement placement method, may also include：Receive the liter of user's input
The request of level account；If space management person's account is not present in the members list in the network social intercourse space where the user, and should
Number of members in network social intercourse space is less than N1, then the request of the upgrading account is sent into second area manager, if connecing
The feedback information of the second area manager received is agrees to upgrading account, then by the account of the user from domestic consumer's account liter
Level is space management person's account, and authorizes space management person's account corresponding authority, and the space management person account is corresponding
Authority includes：Safeguard all user accounts in the daily operation and management present networks social space of present networks social space；If
Space management person's account is not present in the members list in the network social intercourse space where the user, and in the network social intercourse space
Number of members is more than or equal to N1, then the account of the user is upgraded into space management candidate account from domestic consumer's account；When
When number of members in the network social intercourse space reaches N2, by the letter of all space management candidates in the network social intercourse space
Breath is shown, so that other members conduct an election ballot to all space management candidates；Voting results are counted, by poll most
Person's account that high space management candidate account upgrades to space management, and authorize space management person's account corresponding authority；
Wherein, N1, N2 are natural number, and 20≤N1≤40,40≤N2≤60；If the member in the network social intercourse space where the user
Existing space management person account in list, then the account of the user is upgraded into space from domestic consumer's account and assist manager
Account, and authorize the space and assist the corresponding authority of manager's account, the corresponding authority bag of manager's account is assisted in the space
Include：Assist space management person to safeguard the daily operation of present networks social space and assist space management person to manage the social sky of present networks
The authorities such as interior all user accounts.Specifically, the N1 can be 30, and the N2 can be 50.
Further, the social request for obtaining user, establishes social network in the network social intercourse space where the user
The communication link of network, specifically may also include：In response to the operation requests of space management person release management bulletin, by space management person
The bulletin content push of input is to all users in network social intercourse space.
In the present invention, it is social empty that a certain user in the network social intercourse space of a cell can be chosen to be to the subzone network
Between space management person, it is all in the daily operation and management present networks social space for safeguarding present networks social space
User, can also be that space management person selectes some spaces assistance managers, for assisting space management, person safeguards present networks society
All users in the daily operation of Crosslinking Mechanisms and management present networks social space；Such as：Management is assisted in space management person or space
Person can exercise supervision to the daily social action of user in space, unlawful practice or have user substantial when finding to have users
When not being the resident of this cell, social authority of the user in present networks social space can be limited；Apply adding when there is new user
During present networks social space, space management person can audit to the new user, and after auditing successfully, the user can just enjoy a system
It is listed in the social authority of present networks social space；Space management person can also improve the data of this cell so that each user can basis
Cell information improves personal information；By the management of space management person and its association control to present networks social space, further improve
Neighbourhood social authenticity and reliability.
Further, the registration request in response to user, according to user input cell information, by user add to
After corresponding network social intercourse space, it may also include：Judge the creation time person's account that whether is later than space management of user account
Creation time, be posted by network social intercourse space of the user where it if so, then limiting, comment on model, thumb up
Model, ballot, create the operations such as interest group, upgrading account.
Specifically, the social request for obtaining user, establishes social networks in the network social intercourse space where the user
Communication link, via the communication link, transmit social network information in corresponding network social intercourse space, can specifically wrap
Include：The social request of user is obtained, whether judges user by limitation operating right, if so, then receiving and being sent out to space management person
The authority open request of user is sent, according to the feedback information of the space management person received, determines the final operating right of user；
Specifically, if the feedback information of space management person allows network social intercourse space of the user where it to agree to that authority opens
In be posted by, comment on model, thumb up model, ballot, create interest group, the upgrading operation such as account, if space management person
Feedback information opened for refusal authority, then continue to limit be posted by network social intercourse space of the user where it,
Comment model, thumb up model, ballot, create the operations such as interest group, upgrading account；According to the final operating right of user, establish
The communication link of social networks in network social intercourse space where the user, via the communication link, in corresponding network society
Social network information is transmitted in Crosslinking Mechanisms.
In the present invention, when network social intercourse space corresponding to cell where user first enters into it, if the network social intercourse is empty
Between in the person that also do not have space management, then need not carry out any authority and open application, the user can be in the network social intercourse space
It is posted by, comments on model, thumb up model, ballot, create the operations such as interest group, upgrading account；When user first enters into
Corresponding to cell where it during network social intercourse space, if having had space management person in the network social intercourse space, then the use
Family is needed to space management person's sending permission open request, and after the examination ＆ verification by space management person, the user just can be in the network
It is posted by social space, comments on model, thumb up model, ballot, create the operations such as interest group, upgrading account；This hair
The bright appointment time for having taken into full account hollow of network social intercourse space manager and user first enter into network social intercourse space
Conflict between time, there is larger flexibility.
Further, after Existential Space manager account in the members list in network social intercourse space, described one kind
With targetedly advertisement placement method, may also include：Monitor the login frequency of space management person's account and user is submitted
Authority open request feedback, when space management person's account is not logged in and/or not feedback user for continuous N4 days
When the number of the authority open request of submission has reached N5 times, space management person's account is downgraded to domestic consumer's account,
Then the information for all spaces in the network social intercourse space being assisted into manager is shown, so that other members are to having time
Between assist manager to conduct an election ballot；Voting results are counted, poll highest space assistance manager's account is upgraded into sky
Between manager's account, and authorize space management person's account corresponding authority.Specifically, the N4 can be 7, and the N5 can be 3.
In the present invention, the certain administration authority of person that system imparts space management, while also space management person is carried out
Certain supervision and management；When not logging in online social space, for a long time not feedback user submission occurs for a long time in space management person
Authority open request when, the identity of space management person can be reduced to the identity of domestic consumer, Ran Houshun by system automatically
The will of the people is answered to assist manager to appoint as new space management person in most popular space；So, in the base in network social intercourse space
A kind of atmosphere of fair competition is established in layer-management layer, can not only eliminate do not do one's duty, not as space management person, also
Assist manager to provide a progressive space for many spaces, improve when the management and service matter of duty space management person
Amount, also ensure that the normalization and order in network social intercourse space to a certain extent.
Further, after Existential Space manager account in the members list in network social intercourse space, described one kind
With targetedly advertisement placement method, may also include：The information of space management person in network social intercourse space is shown,
So that other members carry out satisfaction ballot to it；Voting results are counted, when dissatisfied poll is higher than in the network social intercourse space
Membership amount N3% when, space management person's account is downgraded to domestic consumer's account；Then by the network social intercourse space
In all spaces assist manager information shown, for other members to all spaces assist manager conduct an election
Ballot；Voting results are counted, by poll highest space assistance manager's account person's account that upgrades to space management, and authorize this
The corresponding authority of space management person's account；Wherein, N3 >=30.
Except when when space management person system slack in work can fire its right, all users in network social intercourse space
Can be to carrying out satisfaction ballot as duty space management person, when dissatisfaction reaches to a certain degree, system can be automatically by the sky
Between the identity of manager be reduced to the identity of domestic consumer, then follow the popular will and assist manager to appoint as in most popular space
New space management person；In the appointment of space management person, the present invention has taken into full account the opinion of the common people, takes from the people, services
Yu Min, democracy, harmonious network social intercourse space are made, has enhanced the experience of user.
Further, after Existential Space manager account in the members list in network social intercourse space, described one kind
With targetedly advertisement putting, may also include：Hollow of the network social intercourse space is directed in response to second area manager
The downgrade request of manager, space management person account present in the members list in the network social intercourse space is downgraded to common use
Family account；Then the information for all spaces in the network social intercourse space being assisted into manager is shown, for other members
Conduct an election ballot to all spaces assistance manager；Voting results are counted, manager's account is assisted into poll highest space
The person's account that upgrades to space management, and authorize space management person's account corresponding authority.
The present invention is also provided with senior author for space management person --- second area manager, for space management person
Fire, in addition to above two mode, can also directly be fired by second area manager, for example, when second area manager send out
When existing space management person has improper speech in network social intercourse space, directly the identity of space management person can be reduced to commonly
The identity of user, then system, which can follow the popular will, assists manager to appoint as new space management person in most popular space；
This synthesis, it is thorough fire mechanism, can be to a certain extent each network social intercourse space requirement to attitude more preferably, more
Fulfil one's duty, the space management person that quality is higher so that each network social intercourse space is safer and harmonious orderly.
Further, described one kind has targetedly advertisement placement method, may also include：Managed in response to first area
Reason person is directed to the upgrade request of a certain user in a certain network social intercourse space, and the user account is upgraded into second area management
Person's account, and authorize second area manager's account corresponding authority, the corresponding authority of second area manager account
Including：Manage the space management person account in multiple network social intercourse spaces and when in the members list in a certain network social intercourse space
The part authority of space management person is exercised during in the absence of space management person's account, the part authority of the space management person includes：
Improve cell information corresponding to network social intercourse space；Or, it is directed to a certain second area management in response to first area manager
The downgrade request of person's account, second area manager's account is downgraded to domestic consumer's account, and authorizes first area management
Person's account exercises the authority of the corresponding authority of second area manager's account.
The present invention is also provided with senior author for second area manager --- first area manager, first area pipe
Reason person can be managed to second area manager, the administrative mechanism that so Each performs its own functions, incremental layer by layer so that network social intercourse
Space can be without any confusion operation.
Further, described one kind has targetedly advertisement placement method, may also include：Please in response to backstage triggering
Ask, a certain user account in a certain network social intercourse space is upgraded into first area manager's account, and authorize the first area
The corresponding authority of manager's account, the corresponding authority of first area manager account include：Manage multiple second area pipes
Reason person's account and enforcement second area manager's account when some network social intercourse spaces are without corresponding second area manager
Number corresponding authority.
In the specific implementation, if dispensing region is some city, then corresponding regional managers are the first of the city
Regional managers, if it is a certain section or county town to launch region, then corresponding regional managers are the section or county
The second area manager in city, by that analogy.
Present invention also offers one kind to have targetedly advertisement putting management server, as shown in figure 4, described advertisement
Launch management server, it may include：
Social space creating unit 101：Suitable for according to different cell informations, creating different network social intercourse spaces, wherein, often
Member in one network social intercourse space is the resident of same cell.
Member's adding device 102：The registration request of user is adapted for, the cell information inputted according to user, will be used
The login account at family is added into the members list in corresponding network social intercourse space, wherein, the registration information of user's input
Including：Personal information and cell information.
Advertisement putting unit 103：The request that advertisement is launched by ad distribution side is adapted for, by the advertisement putting of determination
Hold the specified dispensing object being delivered in the range of the dispensing that ad distribution side specifies, the dispensing object is that the network social intercourse is empty
Between in member.
Group 5 is a kind of schematic flow sheet with targetedly advertisement placement method embodiment two provided by the invention, such as
Shown in Fig. 5, on the basis of embodiment one, described advertisement putting management server, it may also include：
Red packet dispatch unit 104：The request of checking of advertisement putting object is adapted for, the click of advertisement putting object is received and checks
After the operational order of advertisement, a red packet with the random amount of money is distributed to the advertisement putting object, and throw receiving advertisement
It is rivals in a contest after the operational order as splitting red packet, the corresponding amount of money is stored in the personal account of the advertisement putting object.
Group 6 is a kind of schematic flow sheet with targetedly advertisement placement method embodiment three provided by the invention, such as
Shown in Fig. 6, on the basis of embodiment two, described advertisement putting management server, it may also include：
Distribute number control unit 105：The behaviour of advertisement is checked suitable for being clicked within each advertisement putting object of real-time statistics one day
Make number, judge operation for the first time for effective operation, when advertisement putting object clicks on the operation for checking advertisement effectively to operate,
Just a red packet with the random amount of money is distributed to the advertisement putting object.
Group 7 is a kind of schematic flow sheet with targetedly advertisement placement method example IV provided by the invention, such as
Shown in Fig. 7, on the basis of embodiment two, the advertisement putting unit 103, specifically it may include：
Ad distribution request unit 1031：The ad distribution request of ad distribution side's submission is adapted for, receives ad distribution
Ad content, dispensing duration and the dispensing demand just inputted, wherein, the dispensing demand includes：Launch scope, launch object tool
Body information and advertising expenditure；The dispensing scope includes：Launch region and launch cell, the dispensing object specifying information
Including：Launch object sex and age, the advertising expenditure=ad click amount higher limit × are single clickd on amount of money award
Limit value.
Region allocation unit 1032：Suitable for according to launching region, the request of the ad distribution of ad distribution side is sent to pair
The dispensing region has the regional managers of administration authority so that regional managers ad distribution side is inputted ad content,
Launch duration and dispensing demand is audited, and after the auditing result that receiving area manager feeds back, by auditing result
It is sent to ad distribution side.
Ad content confirmation unit 1033：After passing through suitable for examination ＆ verification, the advertisement putting content that regional managers are uploaded is sent out
Give ad distribution side to be confirmed, in the advertisement that the advertisement putting content is inputted according to ad distribution side by regional managers
Appearance is made.
Ad distribution unit 1034：It is adapted for ad distribution side really to accept one's fate order, pays and complete in ad distribution side
After advertising expenditure, the advertisement putting content after will confirm that is delivered to the specified throwing in the range of the dispensing that ad distribution side specifies
Be rivals in a contest as.
Present invention also offers a kind of storage device, wherein being stored with a plurality of instruction, it is characterised in that：The instruction is suitable to
Loaded by processor and performed as described above with targetedly advertisement placement method.
The storage device can be a computer-readable recording medium, can include：ROM, RAM, disk or CD etc..
Present invention also offers one kind to have targetedly advertisement delivery system, it may include：
User terminal：Suitable for inputting the registration request of user to management server, the wide of simultaneously management server transmission is received
Accuse and launch content.
Ad distribution side's terminal：Request and the advertisement putting content of advertisement are launched suitable for being submitted to management server, and
Specify and launch scope and dispensing object.
Management server：Suitable for according to different cell informations, creating different network social intercourse spaces, wherein, each net
Member in network social space is the resident of same cell；In response to the registration request of user, the cell inputted according to user
Information, the login account of user is added into the members list in corresponding network social intercourse space, wherein, the registration of user's input
Solicited message includes：Personal information and cell information；The request of advertisement is launched in response to ad distribution side, the advertisement of determination is thrown
The specified dispensing object that content is delivered in the range of the dispensing that ad distribution side specifies is put, the dispensing object is the network society
Member in Crosslinking Mechanisms.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not have the portion being described in detail in some embodiment
Point, it may refer to the associated description of other embodiment.It is understood that the correlated characteristic in the above method, device can phase
Mutually reference.In addition, in above-described embodiment " embodiment one ", " embodiment two " etc. is to be used to distinguish each embodiment, and not generation
The quality of each embodiment of table.The technical staff in the field can be understood that, for convenience and simplicity of description, above-mentioned to retouch
The device and the specific work process of unit stated, may be referred to the corresponding process in preceding method embodiment, will not be repeated here.
Algorithm and display be not inherently related to any certain computer, virtual system or other equipment provided herein.
Various general-purpose systems can also be used together with teaching based on this.As described above, required by constructing this kind of device
Structure be obvious.In addition, the present invention is not also directed to any specific programming language.It should be understood that it can utilize each
Kind programming language realizes the content of invention described herein, and the description done above to language-specific is to disclose this
The preferred forms of invention.
In embodiment provided herein, it should be understood that disclosed methods, devices and systems, can pass through
Other modes are realized.Device embodiment described above is only schematical, for example, the division of the unit, only
For a kind of division of logic function, there can be other dividing mode when actually realizing, in another example, multiple units or component can be tied
Another system is closed or is desirably integrated into, or some features can be ignored, or do not perform.It is another, it is shown or discussed
Mutual coupling or direct-coupling or communication connection can be the INDIRECT COUPLINGs by some communication interfaces, device or unit
Or communication connection, can be electrical, mechanical or other forms.
The unit illustrated as separating component can be or may not be physically separate, show as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs
's.
Finally it should be noted that：Various embodiments above is merely illustrative of the technical solution of the present invention, rather than its limitations；To the greatest extent
The present invention is described in detail with reference to foregoing embodiments for pipe, it will be understood by those within the art that：Its according to
The technical scheme described in foregoing embodiments can so be modified, either which part or all technical characteristic are entered
Row equivalent substitution；And these modifications or replacement, the essence of appropriate technical solution is departed from various embodiments of the present invention technology
The scope of scheme.
Claims (7)
1. one kind has targetedly advertisement placement method, it is characterised in that：Including：
S101, according to different cell informations, create different network social intercourse spaces, wherein, in each network social intercourse space
Member is the resident of same cell；
S102, the registration request in response to user, the cell information inputted according to user, the login account of user is added to right
In the members list in the network social intercourse space answered, wherein, the registration information of user's input includes：Personal information and cell letter
Breath；
S103, the request in response to the dispensing advertisement of ad distribution side, ad distribution side is delivered to by the advertisement putting content of determination
Specified dispensing object in the range of the dispensing specified, the object of launching is the member in the network social intercourse space.
It is 2. according to claim 1 a kind of with targetedly advertisement placement method, it is characterised in that：It is described by determination
Advertisement putting content is delivered to after the specified dispensing object in the range of the dispensing that ad distribution side specifies, in addition to：
S104, the request of checking in response to advertisement putting object, receive advertisement putting object and click on the operational order for checking advertisement
Afterwards, a red packet with the random amount of money is distributed to the advertisement putting object, and red packet is split receiving advertisement putting object
Operational order after, the corresponding amount of money is stored in the personal account of the advertisement putting object.
It is 3. according to claim 2 a kind of with targetedly advertisement placement method, it is characterised in that：It is described in response to wide
The request that publisher launches advertisement is accused, the advertisement putting content of determination is delivered in the range of the dispensing specified ad distribution side
Specify and launch object, specifically include：
S1031, the ad distribution request submitted in response to ad distribution side, receive the ad content of ad distribution side's input, throw
Duration and dispensing demand are put, wherein, the dispensing demand includes：Launch scope, dispensing object specifying information and advertisement putting gold
Volume；The dispensing scope includes：Launch region and launch cell, the dispensing object specifying information includes：Launch object sex
And age, the advertising expenditure=ad click amount higher limit × single click on amount of money award higher limit；
S1032, according to region is launched, the request of the ad distribution of ad distribution side is sent to has administrative power to the dispensing region
The regional managers of limit, so that ad content, dispensing duration and dispensing demand that regional managers input to ad distribution side are entered
Row examination ＆ verification, and after the auditing result that receiving area manager feeds back, auditing result is sent to ad distribution side；
After S1033, examination ＆ verification passes through, the advertisement putting content that regional managers upload is sent to ad distribution side and confirmed,
The ad content that the advertisement putting content is inputted by regional managers according to ad distribution side is made；
S1034, order of accepting one's fate really in response to ad distribution side, paid in ad distribution side after completing advertising expenditure, will be true
Advertisement putting content after recognizing is delivered to the specified dispensing object in the range of the dispensing that ad distribution side specifies.
It is 4. according to claim 3 a kind of with targetedly advertisement placement method, it is characterised in that：In ad distribution side
Pay after completing advertising expenditure, in addition to：
The ad click amount higher limit inputted according to ad distribution side, the red packet of identical quantity is set；Paid from ad distribution side
Be in the advertising expenditure of completion each red packet be stored in identical amount single click on amount of money award, this single clicks on bonus
The numerical value of volume single clicks on amount of money award higher limit described in being less than；Remaining advertising expenditure is distributed at random all red
Bag.
It is 5. according to claim 4 a kind of with targetedly advertisement placement method, it is characterised in that：Described advertisement is thrown
Method is put, in addition to：
Statistics red packet distributes quantity, when the red packet quantity distributed reaches preset value M and/or dispensing duration expires, terminates group
Give bonus, wherein, preset value M is less than red packet quantity；
Advertising expenditure all in remaining red packet is returned into the account of ad distribution side.
A kind of 6. storage device, wherein being stored with a plurality of instruction, it is characterised in that：The instruction is suitable to be loaded and held by processor
Row has targetedly advertisement placement method as described in any in claim 1 ~ 5.
7. one kind has targetedly advertisement delivery system, it is characterised in that：Including：
User terminal：Suitable for inputting the registration request of user to management server, the wide of simultaneously management server transmission is received
Accuse and launch content；
Ad distribution side's terminal：Request and the advertisement putting content of advertisement are launched suitable for being submitted to management server, and is specified
Launch scope and launch object；
Management server：Suitable for according to different cell informations, creating different network social intercourse spaces, wherein, each network society
Member in Crosslinking Mechanisms is the resident of same cell；In response to the registration request of user, the cell information inputted according to user,
The login account of user is added into the members list in corresponding network social intercourse space, wherein, the registration request of user's input
Information includes：Personal information and cell information；The request of advertisement is launched in response to ad distribution side, by the advertisement putting of determination
Hold the specified dispensing object being delivered in the range of the dispensing that ad distribution side specifies, the dispensing object is that the network social intercourse is empty
Between in member.
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| CN201810002925.8A CN107895292A (en) | 2018-01-02 | 2018-01-02 | One kind has targetedly advertisement placement method, system and storage device |
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| CN201810002925.8A CN107895292A (en) | 2018-01-02 | 2018-01-02 | One kind has targetedly advertisement placement method, system and storage device |
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| CN108683929A (en) * | 2018-06-01 | 2018-10-19 | 深圳安麦思科技有限公司 | Advertisement delivery system |
| CN108764979A (en) * | 2018-05-15 | 2018-11-06 | 陈琪 | A kind of transmitting advertisement information system based on advertisement video red packet APP |
| CN111130814A (en) * | 2019-12-11 | 2020-05-08 | 深圳市高德信通信股份有限公司 | Network broadcasting system based on user requirements |
| CN112650934A (en) * | 2021-01-18 | 2021-04-13 | 北京小川在线网络技术有限公司 | Content push-up method based on high participation of user and electronic equipment thereof |
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| CN111130814B (en) * | 2019-12-11 | 2021-05-18 | 深圳市高德信通信股份有限公司 | Network broadcasting system based on user requirements |
| CN112650934A (en) * | 2021-01-18 | 2021-04-13 | 北京小川在线网络技术有限公司 | Content push-up method based on high participation of user and electronic equipment thereof |
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