CN107818394A - A kind of intelligent marketing system based on technology of Internet of things - Google Patents
A kind of intelligent marketing system based on technology of Internet of things Download PDFInfo
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- CN107818394A CN107818394A CN201710781700.2A CN201710781700A CN107818394A CN 107818394 A CN107818394 A CN 107818394A CN 201710781700 A CN201710781700 A CN 201710781700A CN 107818394 A CN107818394 A CN 107818394A
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Abstract
The invention discloses a kind of intelligent marketing system based on technology of Internet of things,Including application server,Database Systems and resource management system,The data terminal of the application server is connected by wireless network with Database Systems,The signal end of the Database Systems is connected by wireless controller with resource management system,The application server includes system server,Service Component and data processing module,The output end of the Database Systems controls PC ends to be connected by wireless network with system,System can be reported and grasped in time sale with human-computer interaction module,Stock,The business information such as shop total sales volume and data,And ensure the accuracy of data,Realize the visualized management of retail terminal,Facilitate the contact between a ball of string team and general headquarters and information transmission,And entirely intelligent marketing system is simple in construction,Based on wireless network as support,Price is relatively low,Suitable for the most enterprises of China.
Description
Technical field
The present invention relates to Internet of Things applied technical field, specially a kind of intelligent marketing system based on technology of Internet of things.
Background technology
Intelligent marketing is by the creativeness of people, innovation and intention wisdom that advanced computer, network, movement is mutual
The fusion application of the science and technology such as networking, Internet of Things is in the new thinking in contemporary Brand Marketing field, new concept, new method and new work
The innovative marketing new ideas of tool.
Internet of Things is the important component of generation information technology, and the important development stage in " informationization " epoch.
As its name suggests, Internet of Things is exactly the connected internet of thing thing.This has two layers of meaning：First, the core of Internet of Things and basis are still
It is internet, is the network of extension on Internet basic and extension；Second, its user terminal extends and extend to any thing
Between product and article, enter row information and exchange and communicate, that is, thing thing mutually ceases.Internet of Things by Intellisense, identification technology with
The communication cognition technology such as general fit calculation, is widely used in the fusion of network, is also therefore referred to as after computer, internet
The third wave of world information industry development.Internet of Things is the application extension of internet, Internet of Things is network, is not so good as
It is business and application to say Internet of Things.Therefore, application innovation be Internet of Things development core, the innovation using Consumer's Experience as core
2.0 be the soul of Internet of Things development.
With the development of computer and network technologies, management effect improves using business intelligence system in increasing enterprise
Rate and competitiveness.It is only that data are carried out simply to process, do not support system that business intelligence system, which overcomes traditional commerce system,
The shortcomings that decision-making, existence and good development for enterprise provide necessary condition, and the research and development of business intelligence system also turn into soft
The focus of part exploitation：
(1) existing business intelligence system is extremely complex engineering, and content covers miscellaneous service intelligent management, such as visitor
Family intelligence, sale intelligence, finance intelligence, buying intelligence etc..Wherein, sale intelligence system is the important composition of business intelligence system
Part, by analyzing selling group, sales achievement is analyzed, root-cause analysis and performance management, aid decision making person formulate sale plan
Slightly and market reaction is quickly made to selling operation.Traditional transacter is difficult to sales data and integrated and data point
The function of analysis；
(2) although in the market has the sale management system of various a multitude of names at present, functionally from the point of view of, relatively
Ripe system is all that several large software enterprise developments design nothing but, and its internal system complexity density is higher, for
For the enterprise that some are newly established, operation flow is relatively simple, application demand is relatively single, it is not necessary to be also impossible to select
Use the system that those system complexities are higher, use cost input is larger, are not inconsistent with corporate structure.The current medium-sized and small enterprises in China
The promotion and application of management information system be faced with many insoluble contradictions, exactly because specially facing medium-sized and small enterprises
Manage class product all the time compared with for Wide it is weary, and from price, which millions of or even up to ten million system development valency easily
Lattice also make medium-sized and small enterprises forget and give birth to fear really.
The content of the invention
In order to overcome the shortcomings of prior art, the present invention provides a kind of intelligence sale system based on technology of Internet of things
System, system can help to be operated in the representative of sales ＆ marketing of a line and inspection obtains business information and the higher level of company by mobile phone in time
The instruction assigned, business information and the data such as sale, stock, shop total sales volume are reported and grasped in time, and ensure the accurate of data
Property, while also have recorded the work attendance situation of a line sales force.The visualized management of retail terminal is realized, facilitates a ball of string
Contact and information transmission between team and general headquarters, and whole intelligent marketing system is simple in construction, is used as and relied on based on wireless network,
Price is relatively low, suitable for the most enterprises of China, can effectively solve the problem that the problem of background technology proposes.
The technical solution adopted for the present invention to solve the technical problems is：A kind of intelligence sale system based on technology of Internet of things
System, including application server, Database Systems and resource management system, the data terminal of the application server pass through wireless network
It is connected with Database Systems, the signal end of the Database Systems is connected by wireless controller with resource management system,
The application server includes system server, Service Component and data processing module, and the signal end of the system server leads to
Cross messenger service interface with Service Component to be connected, the Service Component includes Business Stream engine and view control module, described
The control terminal of view control module is connected with signal processing unit, and the bidirectional port of the view control module passes through wireless network
Network is connected with business model processing module, and the control terminal of the business model processing module is connected with signal processing unit,
The output end of the signal processing unit is connected with data processing module, and the output end of the data processing module passes through threshold value
Setting module is connected with Database Systems, and the output end of the Database Systems controls PC ends phase by wireless network and system
Connection.
As a kind of preferable technical scheme of the present invention, the bidirectional port at the system control PC ends by SPI interface with
Human-computer interaction module is connected.
As a kind of preferable technical scheme of the present invention, the Database Systems include data set component, navigation mechanism and
Database, the bidirectional port of the data set component are connected by control line with navigation mechanism, the output of the navigation mechanism
End is connected by control line with database, and the data set component receives the data-message of database engine server, described
The output end of database is connected with system control PC ends.
As a kind of preferable technical scheme of the present invention, mould is also controlled by Labview in the inside at system control PC ends
Block is connected with visible user interface.
As a kind of preferable technical scheme of the present invention, the resource management system includes user log-in block, information is stepped on
Remember module and information management module, the control terminal of the user log-in block, information Registration Module and information management module is led to
Cross control line with embedded controller to be connected, the data terminal of the embedded controller is connected with data storage, described
The output end of embedded controller is connected by data collector with server, and the signal end of the server passes through wireless network
Network is connected with cloud computing platform.
As a kind of preferable technical scheme of the present invention, the output end of the cloud computing platform is by synchronizing information to database
In system.
As a kind of preferable technical scheme of the present invention, the control terminal of the embedded controller is connected with Bluetooth chip,
The output end of the Bluetooth chip is connected by Bluetooth signal configure the line with mobile terminal.
As a kind of preferable technical scheme of the present invention, the system control PC ends are drawn by wireless network and data processing
Hold up and be connected.
As a kind of preferable technical scheme of the present invention, input and data warehouse and the business of the data processing engine
Database is connected, and human-computer interaction module is also associated with the bidirectional port of the data processing engine.
As a kind of preferable technical scheme of the present invention, the Business Stream engine passes through data wire and view control module phase
Mutually control.
Compared with prior art, the beneficial effects of the invention are as follows：
(1) system of the invention puts formula structure design pattern using Jian, and system uses advanced technology, possesses flexible system
System extended capability, has powerful traffic handing capacity, the real-time of data is ensured by advanced network transmission technology, while simultaneous
Security reliability is cared for, is easy to safeguard and with friendly interface；
(2) system of the invention not only devises system control PC ends and is also connected by bluetooth module with intelligent terminal,
The information for selling product is transmitted by network technology so that first-line staff can learn in time, while in systematization circle
User log-in block, information Registration Module and information management module are provided with face, user can be logged in by browser access
Interface, system can detect to user profile after inputting username and password in login interface, and user profile correctly can be with
Into the system, the login failure user otherwise can be prompted to be not present and wait some information, improve the security performance of system, and
The sharing of product can be realized, improves the popularity of product, while background work personnel can pass through information management module
The operation such as the product information of internal system is modified, realize the auto-control pattern of whole marketing system.
(3) application server of the invention realizes data exchange with Database Systems, can not only realize the storage of data
And backup operation, the management of goods storage is also facilitated, and in order to sell the data to provide the foundation, and in application service
Device inner utilization data processing module to cargo transport handle, and askes and makes an inventory of goods in a warehouse including goods application, logistics Check
The operation such as statistics, and goods application refers to inquire in system after goods stock, in the case of finding the shortage of stock, Auto-matching
The situation of sales situation and remaining stock within it, to display whether the qualification with application goods.If goods is not met
The qualification of application, flexibly the information such as quantity of modification application goods it can meet the qualification of goods application.This qualification
Examine can effectively prevent it is immoderate apply cause goods it is overstocked the problems such as；Logistics enquiring refers to meet that goods application provides
After lattice, delivery, the accurate logistics trend for grasping goods, the arrival time is estimated timely to be adjusted to storing in a warehouse and selling；
Statistics of making an inventory of goods in a warehouse refers to count the information such as inventories, the shipment situation of goods, provides to inquirer and intuitively show in stock
The data message of goods.
Brief description of the drawings
Fig. 1 is the overall structure diagram of the present invention；
Fig. 2 is the resource management system schematic diagram of the present invention；
The system that Fig. 3 is the present invention controls PC end structure schematic diagrames.
In figure：1- application servers；2- Database Systems；3- resource management systems；4- wireless controllers；5- systems control
PC ends；6-SPI interfaces；7- human-computer interaction modules；8-Labview control modules；9- visible user interfaces；
100- system servers；101- Service Component；102- data processing modules；103- Business Stream engines；104- views
Control module；105- signal processing units；106- business model processing modules；107- threshold setting modules；
200- data set components；201- navigation mechanisms；202- databases；203- database engine servers；
300- user log-in blocks；301- information Registration Modules；302- information management modules；303- embedded controllers；
304- data storages；305- data collectors；306- servers；307- cloud computing platforms；308- Bluetooth chips；309- is moved
Terminal；310- data processing engines；311- data warehouses；312- Service Databases.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other under the premise of creative work is not made
Embodiment, belong to the scope of protection of the invention.
The explanation of following embodiment is refer to the attached drawing, can be to the specific embodiment implemented to the example present invention.
The direction and position term that the present invention is previously mentioned, for example, " on ", " in ", " under ", "front", "rear", "left", "right", " interior ", "
Outside ", " side " etc., only it is direction and position with reference to annexed drawings.Therefore, the direction and position term used is to illustrate
And understand the present invention, and it is not used to the limitation present invention.
Embodiment：
As shown in figure 1, the invention provides a kind of intelligent marketing system based on technology of Internet of things, including application server
1st, Database Systems 2 and resource management system 3, the data terminal of the application server 1 pass through wireless network and Database Systems 2
It is connected, the signal end of the Database Systems 2 is connected by wireless controller 4 with resource management system 3, the application clothes
Business device 1 includes system server 100, Service Component 101 and data processing module 102, the signal end of the system server 100
It is connected by messenger service interface with Service Component 101, the Service Component 101 includes Business Stream engine 103 and view control
Molding block 104, the Business Stream engine 103 are mutually controlled by data wire and view control module 104, the view control mould
The control terminal of block 104 is connected with signal processing unit 105, and the bidirectional port of the view control module 104 passes through wireless network
Network is connected with business model processing module 106, the control terminal and signal processing unit of the business model processing module 106
105 are connected, and the output end of the signal processing unit 105 is connected with data processing module 102, the data processing module
102 output end is connected by threshold setting module 107 with Database Systems 2, and the output end of the Database Systems 2 passes through
Wireless network is connected with system control PC ends 5, and the bidirectional port at the system control PC ends 5 passes through SPI interface 6 and man-machine friendship
Mutual module 7 is connected.
As shown in figure 1, the Database Systems 2 include data set component 200, navigation mechanism 201 and database 202, institute
The bidirectional port for stating data set component 200 is connected by control line with navigation mechanism 201, the output of the navigation mechanism 201
End is connected by control line with database 202, and the data set component 200 receives the data of database engine server 203
Message, the output end of the database 202 is connected with system control PC ends 5, and also passes through in the inside at system control PC ends 5
Labview control modules 8 are connected with visible user interface 9, each functional module inside the Database Systems 2 by
Navigation mechanism 201 is managed collectively data source access element, DataSource, data control assembly, the responsible collection use of navigation window
Family decision information simultaneously enters setting BDE data set components, engine operating data storehouse of controlling database from corresponding entrance.
As shown in Fig. 2 the resource management system 3 includes user log-in block 300, information Registration Module 301 and information
Management module 302, the control terminal of the user log-in block 300, information Registration Module 301 and information management module 302 are logical
Cross control line with embedded controller 303 to be connected, data terminal and the phase of data storage 304 of the embedded controller 303
Connection, the output end of the embedded controller 303 are connected by data collector 305 with server 306, the server
306 signal end is connected by wireless network with cloud computing platform 307, and the output end of the cloud computing platform 307 is by information
It is synchronized in Database Systems 2；The control terminal of the embedded controller 303 is connected with Bluetooth chip 308, the Bluetooth chip
308 output end is connected by Bluetooth signal configure the line with mobile terminal 309.
The user log-in block 300 provides log-in interface for all users, and the logon information of user's input is tested
Card, only verify that legal user can award a piece link into next step；According to the user profile logged in, from system data
The authority of the user is obtained in storehouse, generates the user interface that this user's possessed authority information matches with it；Every
When secondary user submits access request, the authority of user is verified, only confirms that the authority information of user meets resource access
Requirement when just allow access request.User logs in and entitlement management module can be further divided into user login validation, uses
Several submodules such as family authorizes and access privilege controls.
As shown in figure 3, the system control PC ends 5 are connected by wireless network with data processing engine 310, the number
Input according to processing engine 310 is connected with data warehouse 311 and Service Database 312, the data processing engine 310
It is also associated with human-computer interaction module 7 at bidirectional port, the system control PC ends 5 and human-computer interaction module 7 are to allow enterprise's energy
Enough relevant informations for client are managed.The two modules all include four operation entries, are the addition of information respectively, delete
Remove, change and inquire about.For each operation entry, corresponding user interface is both provided, volume function W and corresponding is seized in operation
Database manipulation functional unit etc..
In summary, the main characteristic of the invention lies in that：
(1) system of the invention puts formula structure design pattern using Jian, and system uses advanced technology, possesses flexible system
System extended capability, has powerful traffic handing capacity, the real-time of data is ensured by advanced network transmission technology, while simultaneous
Security reliability is cared for, is easy to safeguard and with friendly interface；
(2) system of the invention not only devises system control PC ends and is also connected by bluetooth module with intelligent terminal,
The information for selling product is transmitted by network technology so that first-line staff can learn in time, while in systematization circle
User log-in block, information Registration Module and information management module are provided with face, user can be logged in by browser access
Interface, system can detect to user profile after inputting username and password in login interface, and user profile correctly can be with
Into the system, the login failure user otherwise can be prompted to be not present and wait some information, improve the security performance of system, and
The sharing of product can be realized, improves the popularity of product, while background work personnel can pass through information management module
The operation such as the product information of internal system is modified, realize the auto-control pattern of whole marketing system.
(3) application server of the invention realizes data exchange with Database Systems, can not only realize the storage of data
And backup operation, the management of goods storage is also facilitated, and in order to sell the data to provide the foundation, and in application service
Device inner utilization data processing module to cargo transport handle, and askes and makes an inventory of goods in a warehouse including goods application, logistics Check
The operation such as statistics, and goods application refers to inquire in system after goods stock, in the case of finding the shortage of stock, Auto-matching
The situation of sales situation and remaining stock within it, to display whether the qualification with application goods.If goods is not met
The qualification of application, flexibly the information such as quantity of modification application goods it can meet the qualification of goods application.This qualification
Examine can effectively prevent it is immoderate apply cause goods it is overstocked the problems such as；Logistics enquiring refers to meet that goods application provides
After lattice, delivery, the accurate logistics trend for grasping goods, the arrival time is estimated timely to be adjusted to storing in a warehouse and selling；
Statistics of making an inventory of goods in a warehouse refers to count the information such as inventories, the shipment situation of goods, provides to inquirer and intuitively show in stock
The data message of goods.
It is obvious to a person skilled in the art that the invention is not restricted to the details of above-mentioned one exemplary embodiment, Er Qie
In the case of without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter
From the point of view of which point, embodiment all should be regarded as exemplary, and be nonrestrictive, the scope of the present invention is by appended power
Profit requires rather than described above limits, it is intended that all in the implication and scope of the equivalency of claim by falling
Change is included in the present invention.Any reference in claim should not be considered as to the involved claim of limitation.
Claims (10)
- A kind of 1. intelligent marketing system based on technology of Internet of things, it is characterised in that：Including application server (1), data base set System (2) and resource management system (3), the data terminal of the application server (1) pass through wireless network and Database Systems (2) phase Connection, the signal end of the Database Systems (2) are connected by wireless controller (4) with resource management system (3)；The application server (1) includes system server (100), Service Component (101) and data processing module (102), institute The signal end for stating system server (100) is connected by messenger service interface with Service Component (101), the Service Component (101) Business Stream engine (103) and view control module (104), the control terminal and letter of the view control module (104) are included Number processing unit (105) is connected, the bidirectional port of the view control module (104) by wireless network and business model at Reason module (106) is connected, and the control terminal of the business model processing module (106) is connected with signal processing unit (105), The output end of the signal processing unit (105) is connected with data processing module (102), the data processing module (102) Output end be connected by threshold setting module (107) with Database Systems (2), the output end of the Database Systems (2) It is connected by wireless network with system control PC ends (5).
- A kind of 2. intelligent marketing system based on technology of Internet of things according to claim 1, it is characterised in that：The system The bidirectional port of control PC ends (5) is connected by SPI interface (6) with human-computer interaction module (7).
- A kind of 3. intelligent marketing system based on technology of Internet of things according to claim 1, it is characterised in that：The data Storehouse system (2) includes data set component (200), navigation mechanism (201) and database (202), the data set component (200) Bidirectional port is connected by control line with navigation mechanism (201), the output end of the navigation mechanism (201) by control line with Database (202) is connected, and the data set component (200) receives the data-message of database engine server (203), described The output end of database (202) is connected with system control PC ends (5).
- A kind of 4. intelligent marketing system based on technology of Internet of things according to claim 1 or 3, it is characterised in that：It is being The inside of system control PC ends (5) is also connected with visible user interface (9) by Labview control modules (8).
- A kind of 5. intelligent marketing system based on technology of Internet of things according to claim 1, it is characterised in that：The resource Management system (3) includes user log-in block (300), information Registration Module (301) and information management module (302), the use The control terminal of family login module (300), information Registration Module (301) and information management module (302) by control line with it is embedding Enter formula controller (303) to be connected, the data terminal of the embedded controller (303) is connected with data storage (304), institute The output end for stating embedded controller (303) is connected by data collector (305) with server (306), the server (306) signal end is connected by wireless network with cloud computing platform (307).
- A kind of 6. intelligent marketing system based on technology of Internet of things according to claim 5, it is characterised in that：The cloud meter The output end of platform (307) is calculated by synchronizing information to Database Systems (2).
- A kind of 7. intelligent marketing system based on technology of Internet of things according to claim 5, it is characterised in that：The insertion The control terminal of formula controller (303) is connected with Bluetooth chip (308), and the output end of the Bluetooth chip (308) is believed by bluetooth Number configure the line is connected with mobile terminal (309).
- A kind of 8. intelligent marketing system based on technology of Internet of things according to claim 1, it is characterised in that：The system Control PC ends (5) is connected by wireless network with data processing engine (310).
- A kind of 9. intelligent marketing system based on technology of Internet of things according to claim 1, it is characterised in that：The data The input of processing engine (310) is connected with data warehouse (311) and Service Database (312), the data processing engine (310) human-computer interaction module (7) is also associated with bidirectional port.
- A kind of 10. intelligent marketing system based on technology of Internet of things according to claim 1, it is characterised in that：The industry Business stream engine (103) is mutually controlled by data wire and view control module (104).
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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