CN107798071B - Reading content adjusting method and device, terminal equipment and storage medium - Google Patents
Reading content adjusting method and device, terminal equipment and storage medium Download PDFInfo
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Abstract
The invention discloses a reading content adjusting method, which comprises the following steps: calling reading data of a user within preset time and analyzing the reading data; generating new reading content corresponding to the corresponding reading content and including at least one version according to the analysis result to perform AB test; and selecting the new reading content of the optimal version according to the result of the AB test so as to adjust and update the reading content. The invention also provides a reading content adjusting device, terminal equipment and a storage medium, which can adjust the reading content periodically, improve the reading impression of a user, reduce the loss rate of the user and improve the retention rate of the user on a reading platform.
Description
Technical Field
The present invention relates to the field of computers, and in particular, to a method and an apparatus for adjusting read contents, a terminal device, and a storage medium.
Background
Under the high-speed development of Chinese economy, the reading requirements of each layer are gradually increased. With the development of internet technology and the popularization of mobile terminals, the knowledge acquisition mode is fundamentally changed, and people increasingly read and acquire knowledge through an online reading platform. For the reading platform, the high-quality reading content is a prerequisite for attracting the user to select the reading platform for reading. However, the existing reading platform provides reading content for a user to select and read, and then performs passive adjustment according to feedback of a plurality of users, and updates online from online reading for the user to receiving reading feedback of the user to manual adjustment of the reading content according to the feedback, which consumes a lot of time cost, causes serious delay in updating of the reading content, and causes poor reading impression of the user, thereby causing a great loss rate of the user, which is very disadvantageous for the reading platform.
Disclosure of Invention
In view of the above problems, an object of the present invention is to provide a reading content adjusting method, an apparatus, a terminal device and a storage medium, which adjust reading content periodically, improve reading impression of a user, reduce user loss rate, and improve user retention rate on a reading platform.
The invention provides a reading content adjusting method, which comprises the following steps:
calling reading data of a user within preset time and analyzing the reading data;
generating new reading content corresponding to the corresponding reading content and including at least one version according to the analysis result to perform AB test;
and selecting the new reading content of the optimal version according to the result of the AB test so as to adjust and update the reading content.
Preferably, the retrieving the reading data of the user within the preset time and analyzing the reading data specifically includes:
calling reading data of a user within preset time;
calculating the reading speed of the user according to the reading data;
and acquiring the reading condition of the user according to the reading speed.
Preferably, the calculating the reading speed of the user according to the reading data specifically includes:
acquiring two adjacent page turning times of the user from the reading data;
determining the reading time of the page according to the adjacent two page turning times;
acquiring the data volume of the reading content of the page;
and calculating the reading speed of the page of reading content according to the data volume and the reading time.
Preferably, the generating of the new read content corresponding to the corresponding read content and including at least one version according to the analysis result to perform the AB test specifically includes:
when the ratio that the reading speed is larger than the preset speed threshold value is judged to exceed the preset ratio threshold value, acquiring survey feedback sent by a user to the corresponding reading content;
generating new reading contents which only change a single variable and comprise at least one version corresponding to the corresponding reading contents according to the survey feedback result, and carrying out a single variable AB test; the variable at least comprises one of reading content, reading process or page layout.
Preferably, the generating of the new read content corresponding to the corresponding read content and including at least one version according to the analysis result to perform the AB test specifically includes:
when the ratio that the reading speed is larger than the preset speed threshold value is judged to exceed the preset ratio threshold value, acquiring survey feedback sent by a user to the corresponding reading content;
generating new reading contents which change at least two variables and comprise at least one version corresponding to the corresponding reading contents according to the survey feedback result to perform a multivariate AB test; wherein, the variable at least comprises two or more than two of reading content, reading process or page layout.
Preferably, the generating of the new read content corresponding to the corresponding read content and including at least one version according to the analysis result to perform the AB test specifically includes:
when the ratio that the reading speed is larger than the preset speed threshold value is judged to exceed the preset ratio threshold value, acquiring survey feedback sent by a user to the corresponding reading content; wherein the reading speed is a chapter reading speed comprising multiple pages;
and generating new reading content which changes at least two pages and comprises at least one version corresponding to the corresponding reading content according to the survey feedback result to perform a multi-page AB test.
The invention also provides a reading content adjusting device, which comprises the following steps:
the calling module is used for calling reading data of a user within preset time and analyzing the reading data;
the test module is used for generating new reading content corresponding to the corresponding reading content and including at least one version according to the analysis result to carry out AB test;
and the adjusting module is used for selecting the new reading content of the optimal version according to the AB test result so as to adjust and update the reading content.
Preferably, the invoking module specifically includes:
the calling unit is used for calling reading data of a user within preset time;
the calculating unit is used for calculating the reading speed of the user according to the reading data;
and the analysis unit is used for acquiring the reading condition of the user according to the reading speed.
Preferably, the computing unit specifically includes:
the time obtaining subunit is used for obtaining two adjacent page turning times of the user from the reading data;
the time determining subunit is used for determining the reading time of the page according to the adjacent two page turning times;
a data amount obtaining subunit, configured to obtain a data amount of the reading content of the page;
and the speed calculating subunit is used for calculating the reading speed of the page of reading content according to the data volume and the reading time.
Preferably, the test module specifically includes:
the first feedback acquisition unit is used for acquiring survey feedback sent by a user on the corresponding reading content when the reading speed is judged to be larger than a preset speed threshold value and the ratio of the reading speed to the reading content exceeds a preset ratio threshold value;
the univariate test unit is used for generating new reading content which only changes a single variable and comprises at least one version and corresponds to the corresponding reading content according to the result of the survey feedback to carry out univariate AB test; the variable at least comprises one of reading content, reading process or page layout.
Preferably, the test module specifically includes:
the second feedback acquisition unit is used for acquiring survey feedback sent by a user on the corresponding reading content when the reading speed is judged to be larger than the preset speed threshold value and the ratio of the reading speed to the preset speed threshold value exceeds the preset ratio threshold value;
the multivariable test unit is used for generating new reading contents which change at least two variables and comprise at least one version corresponding to the corresponding reading contents according to the result of the investigation feedback to perform multivariable AB test; wherein, the variable at least comprises two or more of reading content, reading process or page layout.
Preferably, the test unit specifically includes:
a third feedback obtaining unit, configured to obtain survey feedback sent by the user on the corresponding reading content when it is determined that the ratio, at which the reading speed is greater than the preset speed threshold, exceeds the preset ratio threshold; wherein the reading speed is a chapter reading speed comprising multiple pages;
and the multi-page test unit is used for generating new reading content which changes at least two pages and comprises at least one version corresponding to the corresponding reading content according to the survey feedback result and carrying out multi-page AB test.
The invention also provides reading content adjusting terminal equipment, which comprises a processor, a memory and a computer program stored in the memory and configured to be executed by the processor, wherein the processor realizes the reading content adjusting method when executing the computer program.
The invention also provides a computer-readable storage medium, which is characterized by comprising a stored computer program, wherein when the computer program runs, the device where the computer-readable storage medium is located is controlled to execute any one of the reading content adjusting methods.
According to the technical scheme, the embodiment of the invention has the following advantages:
the embodiment of the invention provides a reading content adjusting method, a reading content adjusting device, terminal equipment and a storage medium, wherein the reading condition of a user is analyzed by periodically acquiring reading data of the user, new reading content which corresponds to corresponding reading content and comprises at least one version is generated according to the reading condition of the user to carry out AB test, finally, the best version of the new reading content is selected according to the result of the AB test to carry out adjustment and updating on the reading content, the reading habit selection of the user is accurately mastered through the AB test, the reading data of the user is periodically acquired to acquire the reading condition of the user to correspondingly adjust the reading content, the adjustment is flexible, the reading content adjusting period is shortened, the reading impression of the user is improved, the user loss rate is reduced, and the user retention rate on a reading platform is improved.
Drawings
In order to more clearly illustrate the technical solution of the present invention, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart illustrating a reading content adjustment method according to a first embodiment of the present invention.
Fig. 2 is a schematic diagram of generating a new version of the adjustment-only reading content according to the third embodiment of the present invention.
Fig. 3 is a schematic diagram of a third embodiment of the present invention for generating another new version of the adjusted-only reading content.
Fig. 4 is a diagram of a third embodiment of the present invention for generating a new version of the adjustment-only reading process.
Fig. 5 is a schematic diagram of another new version for generating an adjustment-only reading flow according to the third embodiment of the present invention.
Fig. 6 is a schematic structural diagram of a reading content adjustment method according to a sixth embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, a first embodiment of the present invention provides a reading content adjusting method, which can be executed by a reading content adjusting terminal device, and includes the following steps:
and S11, calling reading data of the user in preset time and analyzing the reading data.
In the embodiment of the present invention, the reading content adjusting terminal device retrieves the reading data of the user within a preset time to analyze the reading condition of the user, specifically, the reading content adjusting terminal device retrieves the reading data of the user within the preset time and calculates the reading speed of the user according to the reading data, for example, retrieves the reading data within 2 days or the reading data within one week, and the preset time may be specifically set according to a mechanism of a specific application, which is not limited in any way in the present invention, the reading content adjusting terminal device analyzes the reading condition of the user according to the reading speed of the user to obtain the reading condition of the user, for example, the reading speed of 30% of users in a certain book is more than 4000 words per minute, which is obviously an abnormal reading speed, indicating that the user only turns pages rapidly but does not normally read the content, at this time, the reading content adjusting terminal device is required to adjust the part of the reading content.
And S12, generating new reading contents corresponding to the corresponding reading contents and including at least one version according to the analysis result, and carrying out AB test.
In the embodiment of the invention, the AB test is to make two (A/B) or a plurality of (A/B/n) versions for a Web or App interface or process, and make visitor groups with the same (or similar) components randomly access the versions in the same time dimension, collect user experience data and service data of each group, and finally analyze and evaluate the process adopted by the best version formally.
In the embodiment of the invention, the reading content adjusting terminal device generates an questionnaire of corresponding reading content sent to a user terminal corresponding to a user according to the analyzed reading condition of the user, then the reading content adjusting terminal device generates a plurality of versions of new reading content corresponding to the corresponding reading content by combining the reading condition after receiving the survey feedback of the questionnaire of corresponding reading content sent by the user, and performs an AB test, and the reading content adjusting terminal device acquires the click rate and the reading data of each version within a preset time to analyze the reading condition.
And S13, selecting the new reading content of the best version according to the result of the AB test to adjust and update the reading content.
In the embodiment of the invention, after a multi-version AB test is carried out on the same reading content, the reading content adjusting terminal equipment acquires the click rate and the reading data of each version within preset time to analyze the reading condition of the same reading content, the reading content adjusting terminal equipment selects the new reading content of the optimal version according to the reading condition, then sends the new reading content of the optimal version to the editing terminal corresponding to the responsibility edition to wait for the confirmation of the responsibility edition, and the reading content adjusting terminal equipment updates and uploads the new reading content of the optimal version to the reading platform for the user to read after acquiring the confirmation instruction.
In summary, the embodiment of the present invention provides a reading content adjustment method, which analyzes a reading condition of a user by periodically obtaining user reading data, generates new reading content corresponding to the corresponding reading content and including at least one version according to the reading condition of the user to perform an AB test, and finally selects the best version of the new reading content according to a result of the AB test to perform adjustment and update of the reading content, accurately grasps reading habit selection of the user through the AB test, periodically collects the user reading data to obtain the reading condition of the user to correspondingly adjust the reading content, flexibly adjusts, shortens a reading content adjustment period, improves a reading impression of the user, reduces a user loss rate, and improves a user retention rate on a reading platform.
In order to facilitate an understanding of the invention, some preferred embodiments of the invention will now be described.
Second embodiment of the invention:
on the basis of the first embodiment of the present invention, the calculating the reading speed of the user according to the reading data specifically includes:
acquiring two adjacent page turning times of the user from the reading data; and determining the reading time of the page according to the adjacent two page turning times.
In the embodiment of the present invention, in order to obtain the reading condition of the single page reading content, the reading content adjusting terminal device obtains the two adjacent page turning times of the user corresponding to a certain page from the reading data, and then may determine the reading time of the page according to the two adjacent page turning times of the user.
Acquiring the data volume of the reading content of the page; and calculating the reading speed of the page of reading content according to the data volume and the reading time.
In the embodiment of the present invention, after obtaining the reading time of the user corresponding to a certain page of reading content, the reading content adjusting terminal device obtains the data size of the reading content of the page, for example, obtains the total number of characters including punctuation marks on the page, and calculates the reading speed of the page of reading content according to the reading time and the total number of characters, for example, if the ratio of the reading speed of the page calculated and analyzed to be 300-1000 characters per minute accounts for 70%, it indicates that the reading content basically conforms to the reading habit selection of the user, and the method for analyzing the reading condition by calculating the reading speed is simple and efficient, and can accurately obtain the reading condition of the user.
Third embodiment of the invention:
on the basis of the second embodiment of the present invention, the generating of new reading contents corresponding to corresponding reading contents and including at least one version according to the analysis result to perform an AB test specifically includes:
and when the ratio of the reading speed to be greater than the preset speed threshold value exceeds the preset ratio threshold value, acquiring survey feedback of the corresponding reading content sent by the user.
In the embodiment of the present invention, the reading content adjusting terminal device compares the calculated reading speed of the user corresponding to the reading content of a certain page with a preset speed threshold, where the reading data of a general user is between 300 words and 1000 words per minute, a part with a large base number is used as a determination standard, for example, the threshold is set to 2500 words per minute, and there are cases in which the reading speed of some users is higher than the reading speed of general users, and considering this point, for example, the part of the data which does not exceed 10%, 15%, or other proportions is within an allowable range of the data, and the reading condition which exceeds the preset proportion belongs to an abnormal reading state, and when the proportion of the reading speed which is greater than the preset speed threshold exceeds the preset proportion threshold, for example, the proportion of the reading speed of a certain page which exceeds 4000 words per minute is calculated and analyzed to be 35%, the reading content adjusting terminal equipment regards the reading content of the page as a type needing to be adjusted according to the overall reading condition of the page, generates an questionnaire of corresponding reading content sent to a user terminal corresponding to the user according to the overall reading condition of the page user, and then receives the questionnaire feedback of the questionnaire of the corresponding reading content sent by the user for analysis and summarization.
Generating new reading contents which only change a single variable and comprise at least one version corresponding to the corresponding reading contents according to the survey feedback result, and carrying out a single variable AB test; the variable at least comprises one of reading content, reading process or page layout.
In the embodiment of the present invention, after receiving the difference adjustment feedback to perform analysis and summary, the reading content adjusting terminal device generates new reading content that only changes a single variable and includes at least one version corresponding to the corresponding reading content according to the result of the analysis and summary to perform a single variable AB test, for example, with reference to fig. 2 and 3, two new versions of the reading content are generated to adjust only the reading content, or with reference to fig. 4 and 5, for example, two new versions of the reading content are generated to adjust only the reading flow for a preset user to selectively click or read, the reading content adjusting terminal device obtains the click rate and the reading data of each version within a preset time to analyze the reading condition thereof, then selects the best version of the new reading content according to the reading condition, and the reading content adjusting terminal device sends the best version of the new reading content to an editing terminal corresponding to a responsibility edition corresponding to wait for confirmation of responsibility edition, the reading content adjusting terminal device updates and uploads the new reading content of the optimal version to the reading platform for the user to read after acquiring the confirmation instruction, it should be noted that the variables are not limited to factors including page composition and the like, the specific variable setting is determined by a specific application mechanism, and the invention is not limited to this.
The fourth embodiment of the present invention:
on the basis of the second embodiment of the present invention, the generating of new reading contents corresponding to corresponding reading contents and including at least one version according to the analysis result to perform an AB test specifically includes:
and when the ratio of the reading speed to be greater than the preset speed threshold value exceeds the preset ratio threshold value, acquiring survey feedback of the corresponding reading content sent by the user.
In the embodiment of the present invention, the reading content adjusting terminal device compares the calculated reading speed of the user corresponding to a certain page of reading content with a preset speed threshold, and when it is determined that the ratio of the reading speed greater than the preset speed threshold exceeds a preset ratio threshold, for example, the ratio of the reading speed exceeding 3500 per minute is 40% and exceeds the preset ratio threshold 15%, the reading content adjusting terminal device generates an questionnaire of the corresponding reading content sent to the user terminal corresponding to the user, and then receives an questionnaire feedback of the questionnaire of the corresponding reading content sent by the user to analyze and summarize.
Generating new reading contents which change at least two variables and comprise at least one version corresponding to the corresponding reading contents according to the survey feedback result to perform a multivariate AB test; wherein, the variable at least comprises two or more than two of reading content, reading process or page layout.
In the embodiment of the present invention, after receiving the difference adjustment feedback to perform analysis and summary, the reading content adjusting terminal device generates, according to the result of the analysis and summary, new reading content that changes at least two variables and includes at least one version corresponding to the corresponding reading content to perform a multivariate AB test, for example, 3 different new versions of reading content that simultaneously changes the reading content and the page layout are generated for a preset user to selectively click or read, the reading content adjusting terminal device obtains the click rate and the reading data of each version within a preset time to analyze the reading condition thereof, and then selects the best version of the new reading content according to the reading condition.
Fifth embodiment of the invention:
on the basis of the first embodiment of the present invention, the generating of new reading contents corresponding to corresponding reading contents and including at least one version according to the analysis result to perform an AB test specifically includes:
when the ratio that the reading speed is larger than the preset speed threshold value is judged to exceed the preset ratio threshold value, acquiring survey feedback sent by a user to the corresponding reading content; wherein the reading speed is a chapter reading speed including multiple pages.
In the embodiment of the present invention, the reading content adjusting terminal device calculates a reading speed according to one chapter of a multi-page, compares the reading speed of a user corresponding to the reading content calculated according to one chapter of the multi-page with a preset speed threshold, and when it is determined that the ratio of the reading speed greater than the preset speed threshold exceeds a preset ratio threshold, the reading content adjusting terminal device generates an questionnaire of the corresponding reading content sent to a user terminal corresponding to the user, and then receives an investigation feedback of the questionnaire of the corresponding reading content sent by the user to analyze and summarize.
And generating new reading content which changes at least two pages and comprises at least one version corresponding to the corresponding reading content according to the survey feedback result to perform a multi-page AB test.
In the embodiment of the present invention, after receiving the difference adjustment feedback to perform analysis and summary, the reading content adjustment terminal device generates, according to a result of the analysis and summary, new reading content that changes at least two pages and includes at least one version, and performs a multi-page AB test, for example, generates 2 new versions of reading content that changes the entire chapter reading content including 3 pages and provides for a preset user to selectively click or read, and the reading content adjustment terminal device obtains click rates and reading data of each version within a preset time to analyze the reading condition thereof, and then selects an optimal version of the new reading content according to the reading condition.
Referring to fig. 6, a sixth embodiment of the present invention provides a reading content adjusting device, including the following steps:
the retrieving module 11 is configured to retrieve reading data of a user within a preset time and analyze the reading data.
And the test module 12 is configured to generate new reading content corresponding to the corresponding reading content and including at least one version according to the analysis result, and perform an AB test.
And the adjusting module 13 is configured to select the new reading content of the optimal version according to the AB test result to adjust and update the reading content.
Preferably, the invoking module specifically includes:
and the calling unit is used for calling the reading data of the user in a preset time.
And the calculating unit is used for calculating the reading speed of the user according to the reading data.
And the analysis unit is used for acquiring the reading condition of the user according to the reading speed.
Preferably, the computing unit specifically includes:
and the moment acquisition subunit is used for acquiring the two adjacent page turning times of the user from the reading data.
And the time determining subunit is used for determining the reading time of the page according to the adjacent two page turning times.
And the data quantity acquisition subunit is used for acquiring the data quantity of the reading content of the page.
And the speed calculating subunit is used for calculating the reading speed of the page of reading content according to the data volume and the reading time.
Preferably, the test module specifically includes:
and the first feedback acquisition unit is used for acquiring survey feedback of the corresponding reading content sent by the user when the reading speed is judged to be greater than the preset speed threshold and the ratio of the reading speed to the preset speed threshold exceeds the preset ratio threshold.
The univariate test unit is used for generating new reading content which only changes a single variable and comprises at least one version and corresponds to the corresponding reading content according to the result of the survey feedback to carry out univariate AB test; the variable at least comprises one of reading content, reading process or page layout.
Preferably, the test module specifically includes:
and the second feedback acquisition unit is used for acquiring survey feedback sent by the user on the corresponding reading content when the reading speed is judged to be larger than the preset speed threshold value and the ratio of the reading speed to the preset speed threshold value exceeds the preset ratio threshold value.
And the multivariable test unit is used for generating new reading contents which change at least two variables and comprise at least one version corresponding to the corresponding reading contents according to the result of the investigation feedback to perform multivariable AB test. Wherein, the variable at least comprises two or more of reading content, reading process or page layout.
Preferably, the test unit specifically includes:
a third feedback obtaining unit, configured to obtain survey feedback sent by the user on the corresponding reading content when it is determined that the ratio, at which the reading speed is greater than the preset speed threshold, exceeds the preset ratio threshold; wherein the reading speed is a chapter reading speed including multiple pages.
And the multi-page test unit is used for generating new reading content which changes at least two pages and comprises at least one version corresponding to the corresponding reading content according to the survey feedback result and carrying out multi-page AB test.
A reading content adjusting terminal device according to a seventh embodiment of the present invention. The reading content adjustment terminal device of the embodiment includes: a processor, a memory, and a computer program, such as a reader adjustment program, stored in the memory and executable on the processor. The processor implements the steps of the reading content adjusting method embodiments when executing the computer program.
Illustratively, the computer program may be partitioned into one or more modules/units that are stored in the memory and executed by the processor to implement the invention. The one or more modules/units may be a series of computer program instruction segments capable of performing specific functions, which are used for describing the execution process of the computer program in the reading content adjustment terminal device.
The reading content adjusting terminal device can be a desktop computer, a notebook computer, a palm computer, a cloud server and other computing devices. The reading content adjusting terminal device can include, but is not limited to, a processor and a memory. Those skilled in the art will appreciate that the reading content adjustment is not limited to only comprising a processor, a memory, etc., and may comprise more or less components, or combine certain components, or different components, for example, the reading content adjustment terminal device may further comprise an input-output device, a network access device, a bus, etc.
The Processor may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic, discrete hardware components, etc. The general processor may be a microprocessor or the processor may be any conventional processor, etc., and the processor is a control center of the reading content adjustment terminal device, and various interfaces and lines are used to connect various parts of the whole reading content adjustment terminal device.
The memory can be used for storing the computer program and/or the module, and the processor can realize various functions of the reading content adjusting terminal device by running or executing the computer program and/or the module stored in the memory and calling the data stored in the memory. The memory may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. In addition, the memory may include high speed random access memory, and may also include non-volatile memory, such as a hard disk, a memory, a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), at least one magnetic disk storage device, a Flash memory device, or other volatile solid state storage device.
Wherein, the module/unit integrated with the reading content adjusting terminal device can be stored in a computer readable storage medium if it is implemented in the form of software functional unit and sold or used as an independent product. Based on such understanding, all or part of the flow of the method according to the embodiments of the present invention may also be implemented by a computer program, which may be stored in a computer-readable storage medium, and when the computer program is executed by a processor, the steps of the method embodiments may be implemented. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, etc. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.
It should be noted that the above-described device embodiments are merely illustrative, where the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. In addition, in the drawings of the embodiment of the apparatus provided by the present invention, the connection relationship between the modules indicates that there is a communication connection between them, and may be specifically implemented as one or more communication buses or signal lines. One of ordinary skill in the art can understand and implement it without inventive effort.
While the foregoing is directed to the preferred embodiment of the present invention, it will be understood by those skilled in the art that various changes and modifications may be made without departing from the spirit and scope of the invention.
Claims (8)
1. A reading content adjusting method is characterized by comprising the following steps:
calling reading data of a user within preset time and analyzing the reading data; the method specifically comprises the following steps: calling reading data of a user within preset time; calculating the reading speed of the user according to the reading data; acquiring the reading condition of the user according to the reading speed; the reading content adjusting terminal equipment generates a questionnaire of corresponding reading content sent to a user terminal corresponding to a user according to the reading condition of the user, and receives the questionnaire feedback of the questionnaire of the corresponding reading content sent by the user through the reading content adjusting terminal equipment to analyze and summarize;
generating new reading content corresponding to the corresponding reading content and including at least one version according to the analysis result to perform AB test; wherein the AB test comprises a univariate AB test, a multivariate AB test and a multi-page AB test;
and selecting the new reading content of the optimal version according to the result of the AB test so as to adjust and update the reading content.
2. The reading content adjusting method according to claim 1, wherein the calculating the reading speed of the user according to the reading data specifically includes:
acquiring two adjacent page turning times of the user from the reading data;
determining the reading time of the page according to the adjacent two page turning times;
acquiring the data volume of the reading content of the page;
and calculating the reading speed of the page of reading content according to the data volume and the reading time.
3. The reading content adjustment method according to claim 1, wherein the generating of the new reading content corresponding to the corresponding reading content and including at least one version according to the analysis result performs an AB test, specifically including:
when the ratio that the reading speed is larger than the preset speed threshold value is judged to exceed the preset ratio threshold value, acquiring survey feedback sent by a user to the corresponding reading content;
generating new reading contents which only change a single variable and comprise at least one version corresponding to the corresponding reading contents according to the survey feedback result, and carrying out a single variable AB test; the variable at least comprises one of reading content, reading process or page layout.
4. The reading content adjustment method according to claim 1, wherein the generating of the new reading content corresponding to the corresponding reading content and including at least one version according to the analysis result performs an AB test, specifically including:
when the ratio that the reading speed is larger than the preset speed threshold value is judged to exceed the preset ratio threshold value, acquiring survey feedback sent by a user to the corresponding reading content;
generating new reading contents which change at least two variables and comprise at least one version corresponding to the corresponding reading contents according to the survey feedback result to perform a multivariate AB test; wherein, the variable at least comprises two or more than two of reading content, reading process or page layout.
5. The reading content adjustment method according to claim 1, wherein the generating of the new reading content corresponding to the corresponding reading content and including at least one version according to the analysis result performs an AB test, specifically including:
when the ratio that the reading speed is larger than the preset speed threshold value is judged to exceed the preset ratio threshold value, acquiring survey feedback sent by a user to the corresponding reading content; wherein the reading speed is a chapter reading speed comprising multiple pages;
and generating new reading content which changes at least two pages and comprises at least one version corresponding to the corresponding reading content according to the survey feedback result to perform a multi-page AB test.
6. A reading content adjusting apparatus, comprising:
the calling module is used for calling reading data of a user within preset time and analyzing the reading data; the calling module specifically comprises: the calling unit is used for calling reading data of a user within preset time; the calculating unit is used for calculating the reading speed of the user according to the reading data; the analysis unit is used for acquiring the reading condition of the user according to the reading speed; the reading content adjusting terminal equipment generates a questionnaire of corresponding reading content sent to a user terminal corresponding to a user according to the reading condition of the user, and receives the questionnaire feedback of the questionnaire of the corresponding reading content sent by the user through the reading content adjusting terminal equipment to analyze and summarize;
the test module is used for generating new reading content corresponding to the corresponding reading content and including at least one version according to the analysis result to carry out AB test; wherein the AB test comprises a univariate AB test, a multivariate AB test and a multi-page AB test;
and the adjusting module is used for selecting the new reading content of the optimal version according to the AB test result so as to adjust and update the reading content.
7. A reading content adjustment terminal device comprising a processor, a memory, and a computer program stored in the memory and configured to be executed by the processor, the processor implementing the reading content adjustment method according to any one of claims 1 to 5 when executing the computer program.
8. A computer-readable storage medium, comprising a stored computer program, wherein when the computer program runs, the computer-readable storage medium controls a device to execute the reading content adjustment method according to any one of claims 1 to 5.
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