CN107786903B - Video interaction method and device - Google Patents

Video interaction method and device Download PDF

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Publication number
CN107786903B
CN107786903B CN201610798101.7A CN201610798101A CN107786903B CN 107786903 B CN107786903 B CN 107786903B CN 201610798101 A CN201610798101 A CN 201610798101A CN 107786903 B CN107786903 B CN 107786903B
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video
time interval
current playing
preset time
target video
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CN107786903A (en
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高阳
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Beijing Gridsum Technology Co Ltd
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Beijing Gridsum Technology Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data

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  • Engineering & Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses a video interaction method and a video interaction device, relates to the technical field of video processing, and solves the problems that video interaction content is fixed and cannot be modified in the existing video interaction mode, audience interaction experience is weak and the like. The main technical scheme of the invention is as follows: acquiring the current playing time of a target video; detecting whether the current playing time is in a preset time interval or not; and if the current playing time is in a preset time interval, displaying the video interactive content corresponding to the preset time interval in the target video. The invention is mainly used for video interaction.

Description

Video interaction method and device
Technical Field
The invention relates to the technical field of video processing, in particular to a video interaction method and device.
Background
The continuous development of video technology makes video interaction possible. In video programs played on some video websites and television programs on household smart televisions, there are often program media that need to cooperate with host lines below the screen to perform some audience interactive advertisements, such as: when the host says "log in our website … below the screen", a website (or description of telephone or text message participation form, etc.) displayed by animation effect appears below the program, and the audience can record the displayed website in the time period of animation effect retention, thereby realizing video interaction.
At present, video interactive content and a video are integrated, the corresponding video interactive content is displayed while the video is played, and the video interactive content and the video are integrated, so that the video interactive content cannot be modified or operated in a later period.
Disclosure of Invention
The present invention has been made in view of the above problems, and aims to provide a video interaction method and apparatus that overcome the above problems or at least partially solve the above problems.
In order to achieve the purpose, the invention mainly provides the following technical scheme:
in one aspect, an embodiment of the present invention provides a video interaction method, including:
acquiring the current playing time of a target video;
detecting whether the current playing time is in a preset time interval or not;
and if the current playing time is in a preset time interval, displaying the video interactive content corresponding to the preset time interval in the target video.
On the other hand, an embodiment of the present invention further provides a video interaction apparatus, including:
the acquisition unit is used for acquiring the current playing time of the target video;
the detection unit is used for detecting whether the current playing time is in a preset time interval or not;
and the display unit is used for displaying the video interactive content corresponding to the preset time interval in the target video if the current playing time is in the preset time interval.
By the technical scheme, the technical scheme provided by the embodiment of the invention at least has the following advantages:
the invention provides a video interaction method and a video interaction device. Compared with the prior art that the video interactive content and the video are integrated, the video interactive content and the video are independent from each other, and the corresponding video interactive content is displayed in the target video according to the current playing time of the target video, so that the video interactive content can be modified through the embodiment of the invention, and the problems that the video interactive content cannot be modified fixedly and the interaction experience of audiences is weak are solved.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart of a video interaction method according to an embodiment of the present invention;
fig. 2 is a flowchart of another video interaction method according to an embodiment of the present invention;
fig. 3 is a block diagram of a video interactive device according to an embodiment of the present invention;
fig. 4 is a block diagram of another video interactive device according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
In order to make the advantages of the technical solutions of the present invention clearer, the present invention is described in detail below with reference to the accompanying drawings and examples.
An embodiment of the present invention provides a video interaction method, as shown in fig. 1, the method includes:
101. and acquiring the current playing time of the target video.
The target video may be played in a video website or may be played on a smart television, and the embodiment of the present invention is not particularly limited. In the process of playing the target video, the current playing time of the target video may be obtained every preset interval time, for example, every 1 second, or every 2 seconds.
102. And detecting whether the current playing time is in a preset time interval.
Wherein the preset time interval is set according to the content actually played in the target video. If the playing time of the target video is 60 minutes, wherein the 10 th to 15 th minutes are played for introducing the product a, and the 30 th to 35 th minutes are played for introducing the product B, the time intervals can be set to two, namely, the time interval is 10 to 15 minutes, and the time interval is 30 to 35 minutes, when the current playing time of the target video is within the time interval of 10 to 15 minutes, the video interactive content corresponding to the time interval of 10 to 15 minutes is displayed, namely, the video interactive content corresponding to the product a is displayed in the target video, when the current playing time of the target video exceeds the time interval of 10 to 15 minutes, the video interactive content of the product a displayed in the target video is cancelled, and when the current playing time of the target video is within the time interval of 30 to 35 minutes, the video interactive content corresponding to the time interval of 30 to 35 minutes is displayed, namely, the video interactive content corresponding to the product B is displayed in the target video.
103. And if the current playing time is in a preset time interval, displaying the video interactive content corresponding to the preset time interval in the target video.
The video interactive content may be picture-form content, text-form content, link-form content, animation-form content, and the like, and the embodiment of the present invention is not particularly limited. It should be noted that the same time interval may correspond to one video interactive content or to multiple video interactive contents, and the number of the video interactive contents corresponding to the preset time interval is specifically determined according to the content played in the target video. For example, if the product C and the product D are introduced in the target video played simultaneously in 20-25 minutes, two video interactive contents are configured in the 20-25 minutes of the time interval, which are the video interactive content of the product C and the video interactive content of the product D, respectively, and when the current playing time of the target video is in the 20-25 minutes of the time interval, the video interactive content of the product C and the video interactive content of the product D are displayed simultaneously.
It should be noted that the video interactive content corresponding to the preset time interval may be displayed in the played target video, and may also be displayed outside the played target video, that is, the video interactive content is displayed in a separate area, such as the right side or the left side of the target video, and the embodiment of the present invention is not limited specifically.
The invention provides a video interaction method, which comprises the steps of firstly obtaining the current playing time of a target video, then detecting whether the current playing time is in a preset time interval, and if the current playing time is in the preset time interval, displaying the video interaction content corresponding to the preset time interval in the target video. Compared with the prior art that the video interactive content and the video are integrated, the video interactive content and the video are independent from each other, and the corresponding video interactive content is displayed in the target video according to the current playing time of the target video, so that the video interactive content can be modified through the embodiment of the invention, and the problems that the video interactive content cannot be modified fixedly and the interaction experience of audiences is weak are solved.
An embodiment of the present invention provides another video interaction method, as shown in fig. 2, the method includes:
201. and acquiring the current playing time of the target video according to the preset interval time.
It should be noted that the shorter the interval time is set, the higher the time accuracy of the video interactive content subsequently displayed in the target video is, and the more system resources are wasted; the longer the interval time is set, the lower the time accuracy of the video interactive content displayed in the target video subsequently is, and the less the system resources are wasted, so in order to integrate the accuracy of the video interactive content display time and the consumed system resources, the preset interval time may be specifically 1 second, 2 seconds, and 3 seconds, and the embodiment of the present invention is not particularly limited.
In the embodiment of the invention, the current playing time of the target video is acquired according to the preset interval time, and the continuous detection of whether the playing time of the target video is in the preset time interval in the subsequent steps is met, so that the corresponding video interactive content is displayed in the preset time interval.
202. And detecting whether the current playing time is in a preset time interval.
For the description about detecting whether the current playing time is in the preset time interval, reference may be made to the description of the corresponding part in fig. 1, and details of the embodiment of the present invention will not be repeated here.
203. And if the current playing time is in a preset time interval, displaying the video interactive content corresponding to the preset time interval in the target video.
For the description that the video interactive content corresponding to the preset time interval is displayed in the target video if the current playing time is within the preset time interval, reference may be made to the description of the corresponding part in fig. 1, and details of the embodiment of the present invention will not be repeated here.
For the embodiment of the present invention, after the video interactive content corresponding to the preset time interval is displayed in the target video, the method further includes: and when the current playing time of the target video is not in the preset time interval, canceling the video interactive content corresponding to the preset time interval displayed in the target video. For example, the preset time interval is 10-20 minutes, and when the current playing time of the target video is not in the time interval, the video interactive content displayed in the target video and corresponding to the time interval of 10-20 minutes is cancelled.
It should be noted that, in the embodiment of the present invention, whether the current playing time of the target video is within the preset time interval may be determined by continuously obtaining the current playing time of the target video. Whether the current playing time of the target video is in the preset time interval can be determined according to the time length of the preset time interval, namely, the timing is started when the video interactive content corresponding to the preset time interval is displayed in the target video, when the timed time length reaches the time length of the preset time interval, the current playing time of the target video is determined not to be in the preset time interval, and the video interactive content corresponding to the preset time interval and displayed in the target video is cancelled.
204. And after the video interactive content is displayed in the target video, receiving an operation instruction which is sent by a user and used for triggering the video interactive content.
In the embodiment of the invention, when a target video is played in a website and the video interactive content is already displayed in the target video, an operation instruction of triggering the video interactive content by clicking a mouse by a user is received; when the target video is played in the smart television and the video interactive content is already displayed in the target video, an operation instruction for a user to select and trigger the video interactive content through a remote controller is received.
205. And analyzing a hyperlink or a contact tool corresponding to the video interactive content.
For the embodiment of the invention, if the video interactive content contains the hyperlink, the corresponding hyperlink in the video interactive content is analyzed; if the video interactive content includes a contact mailbox, analyzing the corresponding contact mailbox in the video interactive content, and if the video interactive content includes a contact telephone, analyzing the corresponding contact telephone in the video interactive content.
206. And displaying the content corresponding to the hyperlink or the contact information corresponding to the contact tool.
Further, the method further comprises: detecting whether the target video played at the current playing time contains article information or not; if the target video played at the current playing time contains the article information, acquiring the position information of the article information from the video picture corresponding to the current playing time; and displaying the video interactive content corresponding to the item at the position information of the item information. The article information is determined according to a promotional article played in the target video, for example, the target video contains a beverage a, if the beverage a is a product to be promoted, the beverage a can be determined as one article information, when the article information of the beverage a is acquired in the current playing time of the target video, the position information of the article information is acquired in the playing picture of the target video, and the video interactive content of the beverage a is displayed at the acquired position information. When the user selects to display the video interactive content of the beverage A, a website for purchasing the beverage A, product introduction of the beverage A, official website information of the beverage A and the like can be popped up, so that the interaction of the user and the target video is realized.
The other video interaction method provided by the embodiment of the invention comprises the steps of firstly obtaining the current playing time of a target video according to preset interval time, then detecting whether the current playing time is in a preset time interval, if the current playing time is in the preset time interval, displaying video interaction content corresponding to the preset time interval in the target video, when receiving an operation instruction which is sent by a user and used for triggering the video interaction content, analyzing a hyperlink or a contact tool corresponding to the video interaction content, and displaying the content corresponding to the hyperlink or the contact information corresponding to the contact tool. Compared with the prior art that the video interactive content and the video are integrated, the video interactive content and the video are independent from each other, and the corresponding video interactive content is displayed in the target video according to the current playing time of the target video, so that the video interactive content can be modified through the embodiment of the invention, and the problems that the video interactive content cannot be modified fixedly and the interaction experience of audiences is weak are solved.
Further, an embodiment of the present invention provides a video interaction apparatus, as shown in fig. 3, the apparatus includes: an acquisition unit 31, a detection unit 32, and a display unit 33.
An obtaining unit 31, configured to obtain a current playing time of the target video;
a detecting unit 32, configured to detect whether the current playing time is within a preset time interval;
a display unit 33, configured to display, in the target video, video interactive content corresponding to a preset time interval if the current playing time is in the preset time interval.
It should be noted that, for other corresponding descriptions of the functional units related to the video interaction apparatus provided in the embodiment of the present invention, reference may be made to corresponding descriptions of the method shown in fig. 1, which are not described herein again, but it should be clear that the apparatus in this embodiment can correspondingly implement all the contents in the foregoing method embodiments.
The invention provides a video interaction device, which comprises the steps of firstly obtaining the current playing time of a target video, then detecting whether the current playing time is in a preset time interval, and if the current playing time is in the preset time interval, displaying the video interaction content corresponding to the preset time interval in the target video. Compared with the prior art that the video interactive content and the video are integrated, the video interactive content and the video are independent from each other, and the corresponding video interactive content is displayed in the target video according to the current playing time of the target video, so that the video interactive content can be modified through the embodiment of the invention, and the problems that the video interactive content cannot be modified fixedly and the interaction experience of audiences is weak are solved.
Further, another video interaction apparatus is provided in an embodiment of the present invention, as shown in fig. 4, the apparatus includes: an acquisition unit 41, a detection unit 42, and a display unit 43.
An obtaining unit 41, configured to obtain a current playing time of the target video;
a detecting unit 42, configured to detect whether the current playing time is in a preset time interval;
a display unit 43, configured to display, in the target video, video interactive content corresponding to a preset time interval if the current playing time is in the preset time interval.
Further, the apparatus further comprises:
the receiving unit 44 is configured to receive an operation instruction for triggering the video interactive content sent by a user after the video interactive content is displayed in the target video;
the analysis unit 45 is used for analyzing a hyperlink or a contact tool corresponding to the video interactive content;
the display unit 43 is further configured to display content corresponding to the hyperlink or contact information corresponding to the contact tool.
The obtaining unit 41 is specifically configured to obtain the current playing time of the target video according to a preset interval time.
Further, the apparatus further comprises:
a canceling unit 46, configured to cancel, when the current playing time of the target video is not in the preset time interval, video interactive content corresponding to the preset time interval displayed in the target video.
The detecting unit 42 is further configured to detect whether the target video played at the current playing time includes article information;
the obtaining unit 41 is further configured to, if the target video played at the current playing time includes article information, obtain position information of the article information in a video picture corresponding to the current playing time;
the display unit 43 is further configured to display the video interactive content corresponding to the item at the location information of the item information.
It should be noted that, for other corresponding descriptions of the functional units related to another video interaction device provided in the embodiment of the present invention, reference may be made to corresponding descriptions of the method shown in fig. 2, which are not described herein again, but it should be clear that the device in the embodiment can correspondingly implement all the contents in the foregoing method embodiments.
Another video interaction device provided in the embodiment of the present invention first obtains a current playing time of a target video according to a preset interval time, then detects whether the current playing time is within a preset time interval, if the current playing time is within the preset time interval, displays video interaction content corresponding to the preset time interval in the target video, when an operation instruction for triggering the video interaction content sent by a user is received, analyzes a hyperlink or a contact tool corresponding to the video interaction content, and displays content corresponding to the hyperlink or contact information corresponding to the contact tool. Compared with the prior art that the video interactive content and the video are integrated, the video interactive content and the video are independent from each other, and the corresponding video interactive content is displayed in the target video according to the current playing time of the target video, so that the video interactive content can be modified through the embodiment of the invention, and the problems that the video interactive content cannot be modified fixedly and the interaction experience of audiences is weak are solved.
The video interaction device comprises a processor and a memory, wherein the acquisition unit, the detection unit, the display unit, the receiving unit, the analysis unit, the revocation unit and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more than one, and the problem that the video interactive content is fixed and cannot be modified in the existing video interactive mode is solved by adjusting the kernel parameters.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
The present application further provides a computer program product adapted to perform program code for initializing the following method steps when executed on a data processing device: acquiring the current playing time of a target video; detecting whether the current playing time is in a preset time interval or not; and if the current playing time is in a preset time interval, displaying the video interactive content corresponding to the preset time interval in the target video.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims (8)

1. A video interaction method, comprising:
acquiring the current playing time of the target video according to the preset interval time;
detecting whether the current playing time is in a preset time interval or not, wherein the preset time interval is set according to the actually played content in the target video;
if the current playing time is within a preset time interval, displaying video interactive contents corresponding to the preset time interval in the target video, wherein the number of the video interactive contents corresponding to the preset time interval is determined according to the content played in the target video; when the current playing time is within a preset time interval, simultaneously displaying the video interactive contents of the number of the video interactive contents;
after the video interactive content corresponding to the preset time interval is displayed in the target video, the method further comprises: and when the current playing time of the target video is not in the preset time interval, canceling the video interactive content corresponding to the preset time interval displayed in the target video.
2. The method according to claim 1, wherein after displaying the video interactive content corresponding to the preset time interval in the target video, the method further comprises:
after the video interactive content is displayed in the target video, receiving an operation instruction for triggering the video interactive content sent by a user;
analyzing a hyperlink or a contact tool corresponding to the video interactive content;
and displaying the content corresponding to the hyperlink or the contact information corresponding to the contact tool.
3. The method of claim 1, further comprising:
detecting whether the target video played at the current playing time contains article information or not;
if the target video played at the current playing time contains the article information, acquiring the position information of the article information from the video picture corresponding to the current playing time;
and displaying the video interactive content corresponding to the item at the position information of the item information.
4. A video interaction device, comprising:
the acquisition unit is used for acquiring the current playing time of the target video according to the preset interval time;
the detection unit is used for detecting whether the current playing time is in a preset time interval or not, and the preset time interval is set according to the actually played content in the target video;
the display unit is used for displaying the video interactive contents corresponding to the preset time interval in the target video if the current playing time is in the preset time interval, and the number of the video interactive contents corresponding to the preset time interval is determined according to the content played in the target video; when the current playing time is within a preset time interval, simultaneously displaying the video interactive contents of the number of the video interactive contents;
the device further comprises:
and the canceling unit is used for canceling the video interactive content corresponding to the preset time interval displayed in the target video when the current playing time of the target video is not in the preset time interval.
5. The apparatus of claim 4, further comprising:
the receiving unit is used for receiving an operation instruction which is sent by a user and triggers the video interactive content after the video interactive content is displayed in the target video;
the analysis unit is used for analyzing a hyperlink or a contact tool corresponding to the video interactive content;
the display unit is further configured to display content corresponding to the hyperlink or contact information corresponding to the contact tool.
6. The apparatus of claim 4,
the detection unit is also used for detecting whether the target video played at the current playing time contains article information;
the acquisition unit is further configured to acquire position information of the item information in a video picture corresponding to the current playing time if the target video played at the current playing time contains the item information;
the display unit is further used for displaying the video interactive content corresponding to the article at the position information of the article information.
7. A storage medium, characterized in that the storage medium comprises a stored program, wherein when the program runs, a device in which the storage medium is located is controlled to execute the video interaction method according to any one of claims 1 to 3.
8. A processor, characterized in that the processor is configured to execute a program, wherein the program executes the video interaction method according to any one of claims 1 to 3.
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CN111436001A (en) * 2019-01-12 2020-07-21 北京字节跳动网络技术有限公司 Method, device, equipment and storage medium for displaying information on video
WO2020143795A1 (en) 2019-01-12 2020-07-16 北京字节跳动网络技术有限公司 Method, device and apparatus for displaying information on video, and storage medium
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