CN107734396B - A kind of multimedia resource playback method, device and storage medium - Google Patents

A kind of multimedia resource playback method, device and storage medium Download PDF

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Publication number
CN107734396B
CN107734396B CN201710942354.1A CN201710942354A CN107734396B CN 107734396 B CN107734396 B CN 107734396B CN 201710942354 A CN201710942354 A CN 201710942354A CN 107734396 B CN107734396 B CN 107734396B
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data
specified
multimedia resource
multimedia
terminal
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CN107734396A (en
Inventor
刘帅君
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MIGU Video Technology Co Ltd
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MIGU Video Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4884—Data services, e.g. news ticker for displaying subtitles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

The invention discloses a kind of multimedia resource playback methods, comprising: after multimedia application is opened, obtains specified data and applies ad data；Play the specified data and described using ad data；When monitoring that the specified data played are triggered, Xiang Suoshu server sends the first request message, and first request message includes the identification information for the specified data being triggered；Receive specified multimedia resource data corresponding with the specified data being triggered；After the application ad data finishes playing, the specified multimedia resource data are played.The present invention further simultaneously discloses a kind of multimedia resource playing device and storage medium.

Description

A kind of multimedia resource playback method, device and storage medium
Technical field
The present invention relates to field of multimedia communication more particularly to a kind of multimedia resource playback method, device and storage to be situated between Matter.
Background technique
In the prior art, user can watch multimedia resource by multimedia application software, for example, user can be with By videoconference client, video is watched such as miaow cluck live streaming client, user opens videoconference client, and to videoconference client exhibition The video resource shown is selected, and then, videoconference client can play corresponding video according to the user's choice.However, with Family is when opening multimedia application software, it will usually first play the advertisement of a period of time, after advertisement finishes playing, multimedia is answered The displaying interface of multimedia resource can be just entered with software, it therefore, could be to more matchmakers after user needs equal advertisements to finish playing The multimedia resource that body application software is shown is selected, and delays the selection time of user, this results in user to multimedia The efficiency of selection for the multimedia resource that application software provides is low, influences user experience.
Summary of the invention
In view of this, an embodiment of the present invention is intended to provide a kind of multimedia resource playback method, device and storage medium, energy User is enough improved to the efficiency of selection of multimedia resource, promotes user experience.
In order to achieve the above objectives, the technical solution of the embodiment of the present invention is achieved in that
The embodiment of the present invention provides a kind of multimedia resource playback method, is applied to terminal, the terminal and server phase Even, which comprises
After multimedia application is opened, obtains specified data and apply ad data；
Play the specified data and described using ad data；
Monitoring specified data played when being triggered, Xiang Suoshu server sends the first request message, and described the One request message includes the identification information for the specified data being triggered；
Receive specified multimedia resource data corresponding with the specified data being triggered；
After the application ad data finishes playing, the specified multimedia resource data are played.
In above scheme, the specified data include name data, picture number in the specified multimedia resource data According to, at least one of barrage data, comment data.
In above scheme, the specified data include name data, barrage number in the specified multimedia resource data When according at least one of, comment data, it is described play the specified data include played in the form of scroll bar it is described specified Data；Alternatively,
It is described to play the specified number when the specified data are the image data in the specified multimedia resource data According to including playing the specified data in the form of picture switching.
In above scheme, before multimedia application unlatching, the method also includes:
When monitoring that the multimedia application is triggered, the multimedia application is opened, and is generated using unlatching message, In, it includes that user identity information, the information of the request specified data and the request application are wide that message is opened in the application Accuse the information of data.
In above scheme, after the broadcasting specified data and the application ad data, the method also includes:
When not monitoring that the specified data played are triggered, Xiang Suoshu server sends the second request message, wherein Second request message includes the information for requesting multimedia resource data；
Receive the multimedia resource data；
After the application ad data finishes playing, the multimedia resource data are played.
The embodiment of the present invention also provides a kind of multimedia resource playback method, is applied to server, the server and end End is connected, which comprises
Receive the user identity information that the terminal is sent after multimedia application unlatching；
Specified data are obtained according to the user identity information and apply ad data；
The specified data and the application ad data are sent to the terminal；
The first request message that the terminal is sent when monitoring that the specified data played are triggered is received, it is described First request message includes the identification information for the specified data being triggered；
Specified multimedia resource data corresponding with the specified data being triggered are obtained, and are sent to the terminal.
It is described to include: according to the specified data of user identity information acquisition in above scheme
The user is obtained to the historical operation record of the multimedia application according to the user identity information；
Specified multimedia resource data are determined according to the historical operation record；
Obtain the specified data corresponding with the specified multimedia resource data.
In above scheme, the specified data include name data, picture number in the specified multimedia resource data According to, at least one of barrage data, comment data.
In above scheme, the historical operation record includes that history clicks record, history shares record, historical review record At least one of；
It is described to determine that specified multimedia resource data include: according to the historical operation record
Determine that the history clicks clicking rate highest and/or the history in record and shares sharing rate highest in record, And/or the highest multimedia resource data of comment rate in the historical review record；
The specified multimedia resource data are determined based on the determining multimedia resource data.
In above scheme, the acquisition specified data corresponding with the specified multimedia resource data include:
Obtain name data in the specified multimedia resource data, broadcasting time and/or the most figure of barrage quantity Sheet data, the barrage data that concern is most and/or frequency of occurrence is most, the comment number that concern is most and/or frequency of occurrence is most At least one of according to.
In above scheme, it is described the specified data and the application ad data are sent to the terminal after, institute State method further include:
The second request message that the terminal is sent when not monitoring that the specified data played are triggered is received, In, second request message includes the information for requesting multimedia resource data；
The multimedia resource data are obtained, and are sent to the terminal.
The embodiment of the present invention also provides a kind of multimedia resource playing device, is applied to terminal, the terminal and server It is connected, described device includes: to obtain module, playing module, the first monitoring modular, receiving module；Wherein,
The acquisition module after opening for multimedia application, obtains specified data and applies ad data；
The playing module, for playing the specified data and described using ad data；
First monitoring modular, when for monitoring that the specified data played are triggered, Xiang Suoshu server hair The first request message is sent, first request message includes the identification information for the specified data being triggered；
The receiving module, the corresponding specified multimedia resource data of specified data for receiving with being triggered；
The playing module is also used to after the application ad data finishes playing, plays the specified multimedia resource Data.
In above scheme, the specified data include name data, picture number in the specified multimedia resource data According to, at least one of barrage data, comment data.
In above scheme, the playing module, specifically for including the specified multimedia resource in the specified data When at least one of name data, barrage data, comment data in data, the specified number is played in the form of scroll bar According to；Alternatively,
When the specified data are the image data in the specified multimedia resource data, in the form of picture switching Play the specified data.
In above scheme, described device further includes the second monitoring modular, opening module；Wherein,
Second monitoring modular when for monitoring that the multimedia application is triggered, triggers the opening module；
The opening module for opening the multimedia application, and is generated using unlatching message, wherein the application Opening message includes user identity information, the information of the request specified data and the request letter using ad data Breath.
In above scheme, first monitoring modular, when being also used to not monitor that the specified data played are triggered, The second request message is sent to the server, wherein second request message includes the letter for requesting multimedia resource data Breath；
The receiving module is also used to receive the multimedia resource data；
The playing module is also used to after the application ad data finishes playing, plays the multimedia resource data.
The embodiment of the present invention also provides a kind of multimedia resource playing device, is applied to server, the server and end End is connected, and described device includes: the first receiving module, the first acquisition module, sending module, the second receiving module and the second acquisition Module；Wherein,
First receiving module, the user identifier letter sent after multimedia application unlatching for receiving the terminal Breath；
Described first obtains module, for obtaining specified data according to the user identity information and applying ad data；
The sending module, for the specified data and the application ad data to be sent to the terminal；
Second receiving module, for receiving terminal hair when monitoring that the specified data played are triggered The first request message sent, first request message include the identification information for the specified data being triggered；
Described second obtains module, the corresponding specified multimedia resource number of the specified data for obtaining with being triggered According to, and it is sent to the terminal.
In above scheme, the first acquisition module is specifically used for:
The user is obtained to the historical operation record of the multimedia application according to the user identity information；
Specified multimedia resource data are determined according to the historical operation record；
Obtain the specified data corresponding with the specified multimedia resource data.
In above scheme, the specified data include name data, picture number in the specified multimedia resource data According to, at least one of barrage data, comment data.
In above scheme, the historical operation record includes that history clicks record, history shares record, historical review record At least one of；
The first acquisition module is specifically used for: determining that the history is clicked in record clicking rate highest and/or described gone through History share record in sharing rate highest and/or the historical review record in the highest multimedia resource data of comment rate；
The specified multimedia resource data are determined based on the determining multimedia resource data.
In above scheme, the first acquisition module is specifically used for:
Obtain name data in the specified multimedia resource data, broadcasting time and/or the most figure of barrage quantity Sheet data, the barrage data that concern is most and/or frequency of occurrence is most, the comment number that concern is most and/or frequency of occurrence is most At least one of according to.
In above scheme, second receiving module is also used to receive the terminal in the finger for not monitoring to play Fixed number is according to the second request message sent when being triggered, wherein second request message includes request multimedia resource data Information；
Described second obtains module, is also used to obtain the multimedia resource data, and be sent to the terminal.
The embodiment of the present invention also provides a kind of storage medium, is stored thereon with executable program, the executable code Processor realizes step described in any one aforementioned multimedia resource playback method when executing.
The embodiment of the present invention also provides a kind of multimedia resource playing device, including memory, processor and is stored in On reservoir and the executable program that can be run by the processor, before the processor executes when running the executable program State step described in any one multimedia resource playback method.
The embodiment of the present invention also provides a kind of storage medium, is stored thereon with executable program, the executable code Processor realizes step described in any one aforementioned multimedia resource playback method when executing.
The embodiment of the present invention also provides a kind of multimedia resource playing device, including memory, processor and is stored in On reservoir and the executable program that can be run by the processor, before the processor executes when running the executable program State step described in any one multimedia resource playback method.
Multimedia resource playback method, device and storage medium provided by the embodiment of the present invention, multimedia application are opened Afterwards, specified data are obtained and apply ad data；Play the specified data and described using ad data；Monitor broadcasting When the specified data are triggered, Xiang Suoshu server sends the first request message, and first request message includes being triggered The specified data identification information；Receive specified multimedia resource data corresponding with the specified data being triggered； After the application ad data finishes playing, the specified multimedia resource data are played.It so, it is possible to improve user to more matchmakers The efficiency of selection of body resource, and then promote user experience.
Further, while advertisement plays by way of scroll bar or the form of picture switching plays specified data, In this way, user can just carry out the selections of specified data in advertisement play time, played at once so that ad data finishes Multimedia resource data needed for user, so as to shorten the selection time of user and waiting time, to improve user's body It tests.
Detailed description of the invention
Fig. 1 is the implementation process schematic diagram for the multimedia resource playback method that the embodiment of the present invention one provides；
Fig. 2 is the corresponding entity interaction figure of multimedia resource playback method that the embodiment of the present invention one provides；
Fig. 3 is the implementation process schematic diagram of multimedia resource playback method provided by Embodiment 2 of the present invention；
Fig. 4 is the specific implementation flow schematic diagram for the multimedia resource playback method that the embodiment of the present invention three provides；
Fig. 5 is the specific implementation flow schematic diagram for the multimedia resource playback method that the embodiment of the present invention four provides；
Fig. 6 is the composed structure schematic diagram for the multimedia resource playing device that the embodiment of the present invention five provides；
Fig. 7 is the hardware structural diagram for the multimedia resource playing device that the embodiment of the present invention six provides；
Fig. 8 is the composed structure schematic diagram for the multimedia resource playing device that the embodiment of the present invention seven provides；
Fig. 9 is the hardware structural diagram for the multimedia resource playing device that the embodiment of the present invention eight provides.
Specific embodiment
The characteristics of in order to more fully hereinafter understand the embodiment of the present invention and technology contents, with reference to the accompanying drawing to this hair The realization of bright embodiment is described in detail, appended attached drawing purposes of discussion only for reference, is not used to limit the present invention.
In embodiments of the present invention, the terminal can include but is not limited to: the electronics such as mobile phone, plate, palm PC are set It is standby.
As shown in Figure 1, in the embodiment of the present invention one multimedia resource playback method implementation process schematic diagram, the present embodiment Applied to terminal, and the terminal is connected with server；As shown in Figure 1, the multimedia resource playback method of the present embodiment includes Following steps:
Step 101: after multimedia application is opened, obtaining specified data and apply ad data.
Here, data are specified and can be acquired in the terminal local using ad data, the terminal pair is also possible to Transmitted by the server answered.
In practical application, referring to Fig. 2, user can watch corresponding multimedia money by the multimedia application in terminal Source, wherein after multimedia application of the user on opening a terminal, trigger action such as clicking operation can be carried out to the application, eventually The multimedia application is opened when monitoring that the multimedia application is triggered in end, and generates using message is opened, which opens Message includes user identity information, the information of specified data and request is requested to apply the information of ad data, and to terminal pair The server answered sends the application and opens message.
After server receives application unlatching message, specified data are obtained according to user identity information and apply advertisement number According to, and it is sent to terminal.
Specifically, server can be opened in message after message is opened in the application for receiving terminal transmission from the application Obtain user identity information；And user is obtained according to the user identity information to the historical operation record of the multimedia application, Wherein, historical operation record includes that history clicks at least one of record, history sharing record, historical review record；It is obtaining After taking the historical operation record at family, server can click clicking rate highest and/or history in record according to the history of user Share in record comment rate highest multimedia resource data in sharing rate highest and/or historical review record and determines user The content of concern；Further according to the clicking rate highest of all contents paid close attention to using multimedia application user the user, and/or Sharing rate highest and/or the highest multimedia resource data of comment rate determine specified multimedia resource data；It is specified to obtain this The most image data of name data, broadcasting time and/or barrage quantity in multimedia resource data, concern at most and/or The most barrage data of frequency of occurrence, concern at most and/or at least one of the most comment data of frequency of occurrence, will acquire To data be determined as specified data, wherein concern can refer to thumbing up, collecting for user.
Here, specified data may include name data, the image data, barrage in the specified multimedia resource data At least one of data, comment data.
For example, the history of user is clicked in record, there are the click records of more viewing horrow movie, then can determine User relatively pays close attention to horrow movie, in the sharing record of user, there are it is more be video, film review to foreign film etc. point Enjoy, then can determine that user relatively pays close attention to foreign film, in the review record of user, there are it is more be to hot content instantly Comment can then determine user's relatively concern hot content instantly, therefore, determine that user pays close attention to according to the historical operation record of user Content include horrow movie, foreign film, instantly hot content；It is used it is then possible to obtain all use multimedia application Horrow movie that the user is paid close attention at family, foreign film, instantly the number of clicks of hot content, share number, comment number etc., The most popular multimedia resource data from the content for determining user's concern in these data of acquisition, i.e., corresponding click time Number shares number and comments on the most multimedia resource data of number, then server can be by most popular multimedia resource Data are determined as specified multimedia resource data, here it is possible to which horrow movie is determined as specified multimedia resource data；It obtains The most image data of name data, broadcasting time and/or barrage quantity in the horrow movie, concern at most and/or occur The most barrage data of number, concern at most and/or at least one of the most comment data of frequency of occurrence, are got here The more barrage data of the name data and concern number of horrow movie, then these data for will acquire are determined as specified number According to, wherein concern can refer to thumbing up, collecting for user.
Step 102: playing the specified data and described using ad data.
Here, after terminal gets specified data and application ad data, the specified data can be played simultaneously and this is answered Use ad data.
Wherein, when specified data include name data in specified multimedia resource data, barrage data, in comment data At least one when, terminal plays the specified data in the form of scroll bar；Alternatively, when specified data are specified multimedia money When image data in source data, terminal plays the specified data in the form that picture switches.
Here, while to specified data and using ad data play out, can be realized using prior art, therefore this reality Applying example, details are not described herein.
Step 103: when monitoring that the specified data played are triggered, Xiang Suoshu server sends the first request and disappears Breath, first request message includes the identification information for the specified data being triggered.
Specifically, terminal can supervise the trigger action of user when playing specified data and application ad data It surveys, when monitoring that user executes trigger action such as clicking operation to specified data, sends the first request message to server, it should First request message includes the identification information for the specified data being triggered, wherein the identification information of the specified data can be used Data are specified described in unique identification, in one example, the identification information of the specified data can be the specified data Itself.
After server receives the first request message, specified multimedia resource corresponding with the specified data being triggered is obtained Data, and it is sent to terminal.
For example, terminal is when playing specified data and application ad data, here, suppose that the specified data played are terror The name data of film A and foreign film B and the more barrage data of some concern numbers, terminal monitoring to user's click The barrage data of horrow movie A, then send the first request message to server, which includes being clicked Horrow movie A a barrage data；After server receives the first request message, the horrow movie A that obtains and be clicked The corresponding associated multimedia resource data of barrage data, and the multimedia resource data are sent to terminal.
Step 104: receiving specified multimedia resource data corresponding with the specified data being triggered.
Step 105: after the application ad data finishes playing, playing the specified multimedia resource data.
In practical application, when terminal does not monitor that the specified data played are triggered, the second request is sent to server and is disappeared Breath, wherein the second request message includes the information for requesting multimedia resource data；After server receives the second request message, Multimedia resource data are obtained, and are sent to terminal, multimedia resource data can be more for the homepage of the multimedia application here Media resource data；Terminal receives multimedia resource data, after finishing playing using ad data, plays the multimedia resource Data.
The realization process of two multimedia resource playback method of the embodiment of the present invention is illustrated below.
Fig. 3 is the implementation process schematic diagram of multimedia resource playback method provided by Embodiment 2 of the present invention, the present embodiment Applied to server, and the server is connected with terminal；As shown in figure 3, the multimedia resource playback method packet of the present embodiment Include following steps:
Step 301: receiving the user identity information that terminal is sent after multimedia application unlatching.
Here, it receives the application that terminal is sent after multimedia application unlatching and opens message, message package is opened in the application The information for including user identity information, the information of specified data and request being requested to apply ad data.
In practical application, user can watch corresponding multimedia resource by the multimedia application in terminal, wherein After multimedia application of the user on opening a terminal, trigger action such as clicking operation can be carried out to the application, terminal is monitoring When being triggered to the multimedia application, the multimedia application is opened, and is generated using message is opened, which opens message and include The information of ad data is applied in user identity information, the information for requesting specified data and request, and to the corresponding service of terminal Device sends the application and opens message.
Step 302: specified data being obtained according to the user identity information and apply ad data.
In this step, server is received after the application opens message, according to user identity information obtain specified data and Using ad data.
Specifically, server can be opened in message after message is opened in the application for receiving terminal transmission from the application Obtain user identity information；And user is obtained according to the user identity information to the historical operation record of the multimedia application, Wherein, historical operation record includes that history clicks at least one of record, history sharing record, historical review record；It is obtaining After taking the historical operation record at family, server can click clicking rate highest and/or history in record according to the history of user Share in record comment rate highest multimedia resource data in sharing rate highest and/or historical review record and determines user The content of concern；Further according to the clicking rate highest of all contents paid close attention to using multimedia application user the user, and/or Sharing rate highest and/or the highest multimedia resource data of comment rate determine specified multimedia resource data；It is specified to obtain this The most image data of name data, broadcasting time and/or barrage quantity in multimedia resource data, concern at most and/or The most barrage data of frequency of occurrence, concern at most and/or at least one of the most comment data of frequency of occurrence, will acquire To data be determined as specified data, wherein concern can refer to thumbing up, collecting for user.
Here, specified data may include name data, the image data, barrage in the specified multimedia resource data At least one of data, comment data.
For example, the history of user is clicked in record, there are the click records of more viewing horrow movie, then can determine User relatively pays close attention to horrow movie, in the sharing record of user, there are it is more be video, film review to foreign film etc. point Enjoy, then can determine that user relatively pays close attention to foreign film, in the review record of user, there are it is more be to hot content instantly Comment can then determine user's relatively concern hot content instantly, therefore, determine that user pays close attention to according to the historical operation record of user Content include horrow movie, foreign film, instantly hot content；It is used it is then possible to obtain all use multimedia application Horrow movie that the user is paid close attention at family, foreign film, instantly the number of clicks of hot content, share number, comment number etc., The most popular multimedia resource data from the content for determining user's concern in these data of acquisition, i.e., corresponding click time Number shares number and comments on the most multimedia resource data of number, then server can be by most popular multimedia resource Data are determined as specified multimedia resource data, here it is possible to which horrow movie is determined as specified multimedia resource data；It obtains The most image data of name data, broadcasting time and/or barrage quantity in the horrow movie, concern at most and/or occur The most barrage data of number, concern at most and/or at least one of the most comment data of frequency of occurrence, are got here The more barrage data of the name data and concern number of horrow movie, then these data for will acquire are determined as specified number According to, wherein concern can refer to thumbing up, collecting for user.
Step 303: the specified data and the application ad data are sent to the terminal.
Step 304: receiving the first request that the terminal is sent when monitoring that the specified data played are triggered Message, first request message include the identification information for the specified data being triggered.
Specifically, terminal can supervise the trigger action of user when playing specified data and application ad data It surveys, when monitoring that user executes trigger action such as clicking operation to specified data, sends the first request message to server, it should First request message includes the identification information for the specified data being triggered, wherein the identification information of the specified data can be used Data are specified described in unique identification, in one example, the identification information of the specified data can be the specified data Itself.
Step 305: obtaining specified multimedia resource data corresponding with the specified data being triggered, and be sent to institute State terminal.
In this step, after server receives the first request message, obtain corresponding with the specified data being triggered specified Multimedia resource data, and it is sent to terminal.
For example, terminal is when playing specified data and application ad data, here, suppose that the specified data played are terror The name data of film A and foreign film B and the more barrage data of some concern numbers, terminal monitoring to user's click The barrage data of horrow movie A, then send the first request message to server, which includes being clicked Horrow movie A a barrage data；After server receives the first request message, the horrow movie A that obtains and be clicked The corresponding associated multimedia resource data of barrage data, and the multimedia resource data are sent to terminal.
In practical application, when terminal does not monitor that the specified data played are triggered, the second request is sent to server and is disappeared Breath, wherein the second request message includes the information for requesting multimedia resource data；After server receives the second request message, Multimedia resource data are obtained, and are sent to terminal, here, multimedia resource data can be more for the homepage of the multimedia application Media resource data；Terminal receives multimedia resource data, after finishing playing using ad data, plays the multimedia resource Data.
The specific implementation process of three multimedia resource playback method of the embodiment of the present invention is illustrated below.
Fig. 4 is the specific implementation flow schematic diagram for the multimedia resource playback method that the embodiment of the present invention three provides, this reality It applies in example, terminal is interacted with server, and terminal monitoring is triggered to the specified data played；As shown in figure 4, the present embodiment Multimedia resource playback method the following steps are included:
Step 401: after multimedia application is opened, generating application and open message.
In practical application, user can watch corresponding multimedia resource by the multimedia application in terminal, wherein After multimedia application of the user on opening a terminal, trigger action such as clicking operation can be carried out to the application, terminal is monitoring When being triggered to the multimedia application, the multimedia application is opened, and is generated using message is opened, which opens message and include The information of ad data is applied in user identity information, the information for requesting specified data and request, and to the corresponding service of terminal Device sends the application and opens message.
Step 402: sending application opens message.
Step 403: being opened in message from application and obtain user identity information, user is obtained to this according to user identity information The historical operation record of multimedia application.
Here, historical operation record includes at least one during history clicks record, history shares record, historical review records It is a.
Step 404: the content of user's concern is determined according to the historical operation record of user.
Specifically, after the historical operation record for obtaining user, server can be clicked in record according to the history of user Clicking rate highest and/or history share in record the highest more matchmakers of comment rate in sharing rate highest and/or historical review record Body resource data come determine user concern content.
Step 405: specified multimedia resource data are determined according to the content of user's concern.
Specifically, server according to the clicking rates of all contents paid close attention to using multimedia application user to the user most Height and/or the highest multimedia resource data of sharing rate highest and/or comment rate determine specified multimedia resource data.
Step 406: obtaining corresponding with specified multimedia resource data specified data, wherein specified data may include At least one of name data, image data, barrage data, comment data in the specified multimedia resource data.
Specifically, server obtains name data, broadcasting time and/or the barrage number in the specified multimedia resource data It measures most image datas, the barrage data that concern is most and/or frequency of occurrence is most, pay close attention to most and/or frequency of occurrence most At least one of more comment data, the data that will acquire are determined as specified data, wherein concern can refer to the point of user It praises, collect.
Step 407: being obtained according to user identity information and apply ad data.
Step 408: sending specified data and apply ad data.
Step 409: obtaining specified data and apply ad data.
Here, data are specified and can be acquired in the terminal local using ad data, the terminal pair is also possible to Transmitted by the server answered.
Step 410: playing specified data and apply ad data.
Here, after terminal gets specified data and application ad data, the specified data can be played simultaneously and this is answered Use ad data.
Wherein, when specified data include name data in specified multimedia resource data, barrage data, in comment data At least one when, terminal plays the specified data in the form of scroll bar；Alternatively, when specified data are specified multimedia money When image data in source data, terminal plays the specified data in the form that picture switches.
Here, while to specified data and using ad data play out, can be realized using prior art, therefore this reality Applying example, details are not described herein.
Step 411: when monitoring that the specified data played are triggered, generating the first request message, the first request message packet Include the identification information for the specified data being triggered.
Specifically, terminal can supervise the trigger action of user when playing specified data and application ad data It surveys, when monitoring that user executes trigger action such as clicking operation to specified data, generates the first request message, the first request disappears Breath includes the identification information for the specified data being triggered, wherein the identification information of the specified data can be used for uniquely The specified data are identified, in one example, the identification information of the specified data can be the specified data itself.
Step 412: sending the first request message.
First request message of generation is sent to server by terminal.
Step 413: receiving the first request message, obtain specified multimedia resource number corresponding with the specified data being triggered According to.
Step 414: sending specified multimedia resource data.
Server will acquire specified multimedia resource data corresponding with specified data that are being triggered are sent to terminal.
Step 415: receiving specified multimedia resource data.
Step 416: after finishing playing using ad data, playing specified multimedia resource data.
The specific implementation process of four multimedia resource playback method of the embodiment of the present invention is illustrated below.
Fig. 5 is the specific implementation flow schematic diagram for the multimedia resource playback method that the embodiment of the present invention four provides, this reality It applies in example, terminal is interacted with server, and terminal does not monitor that the specified data played are triggered；As shown in figure 5, this implementation Example multimedia resource playback method the following steps are included:
Step 501: after multimedia application is opened, generating application and open message.
In practical application, user can watch corresponding multimedia resource by the multimedia application in terminal, wherein After multimedia application of the user on opening a terminal, trigger action such as clicking operation can be carried out to the application, terminal is monitoring When being triggered to the multimedia application, the multimedia application is opened, and is generated using message is opened, which opens message and include The information of ad data is applied in user identity information, the information for requesting specified data and request, and to the corresponding service of terminal Device sends the application and opens message.
Step 502: sending application opens message.
Step 503: being opened in message from application and obtain user identity information, user is obtained to this according to user identity information The historical operation record of multimedia application.
Here, historical operation record includes at least one during history clicks record, history shares record, historical review records It is a.
Step 504: the content of user's concern is determined according to the historical operation record of user.
Specifically, after the historical operation record for obtaining user, server can be clicked in record according to the history of user Clicking rate highest and/or history share in record the highest more matchmakers of comment rate in sharing rate highest and/or historical review record Body resource data come determine user concern content.
Step 505: specified multimedia resource data are determined according to the content of user's concern.
Specifically, server according to the clicking rates of all contents paid close attention to using multimedia application user to the user most Height and/or the highest multimedia resource data of sharing rate highest and/or comment rate determine specified multimedia resource data.
Step 506: obtaining corresponding with specified multimedia resource data specified data, wherein specified data may include At least one of name data, image data, barrage data, comment data in the specified multimedia resource data.
Specifically, server obtains name data, broadcasting time and/or the barrage number in the specified multimedia resource data It measures most image datas, the barrage data that concern is most and/or frequency of occurrence is most, pay close attention to most and/or frequency of occurrence most At least one of more comment data, the data that will acquire are determined as specified data, wherein concern can refer to the point of user It praises, collect.
Step 507: being obtained according to user identity information and apply ad data.
Step 508: the specified data and application ad data that will acquire are sent to terminal.
Step 509: obtaining specified data and apply ad data.
Here, data are specified and can be acquired in the terminal local using ad data, the terminal pair is also possible to Transmitted by the server answered.
Step 510: playing specified data and apply ad data.
Here, after terminal gets specified data and application ad data, the specified data can be played simultaneously and this is answered Use ad data.
Wherein, when specified data include name data in specified multimedia resource data, barrage data, in comment data At least one when, terminal plays the specified data in the form of scroll bar；Alternatively, when specified data are specified multimedia money When image data in source data, terminal plays the specified data in the form that picture switches.
Here, while to specified data and using ad data play out, can be realized using prior art, therefore this reality Applying example, details are not described herein.
Step 511: when not monitoring that the specified data played are triggered, generating the second request message, the second request message Information including requesting multimedia resource data.
Specifically, when terminal does not monitor that the specified data played are triggered, the second request message is generated, wherein second Request message includes the information for requesting multimedia resource data.
Step 512: sending the second request message.
Second request message of generation is sent to server by terminal.
Step 513: receiving the second request message, obtain multimedia resource data.
After server receives the second request message, multimedia resource data are obtained, here, multimedia resource data can be with For the homepage multimedia resource data of the multimedia application.
Step 514: sending multimedia resource data.
The multimedia resource data that server will acquire are sent to terminal.
Step 515: receiving multimedia resource data.
Step 516: after finishing playing using ad data, playing multimedia resource data.
To realize the above method, the embodiment of the present invention five additionally provides a kind of multimedia resource playing device, such as Fig. 6 institute Show, described device is applied to terminal, and the terminal is connected with server, and described device includes: to obtain module 601, playing module 602, the first monitoring modular 603, receiving module 604；Wherein,
The acquisition module 601 after opening for multimedia application, obtains specified data and applies ad data.
Here, the specified data include name data, the image data, barrage in the specified multimedia resource data At least one of data, comment data.
The playing module 602, for playing the specified data and described using ad data.
Wherein, the playing module 602, specifically for including the specified multimedia resource data in the specified data In name data, barrage data, at least one of comment data when, the specified data are played in the form of scroll bar； Alternatively,
When the specified data are the image data in the specified multimedia resource data, in the form of picture switching Play the specified data.
First monitoring modular 603, when for monitoring that the specified data played are triggered, Xiang Suoshu server The first request message is sent, first request message includes the identification information for the specified data being triggered.
The receiving module 604, the corresponding specified multimedia resource number of specified data for receiving with being triggered According to.
The playing module 602 is also used to after the application ad data finishes playing, plays the specified multimedia money Source data.
Described device further includes the second monitoring modular 605, opening module 606；Wherein,
Second monitoring modular 605 when for monitoring that the multimedia application is triggered, triggers the unlatching mould Block.
The opening module 606 for opening the multimedia application, and is generated using unlatching message, wherein described to answer It include user identity information, the information of the request specified data and the request letter using ad data with unlatching message Breath.
First monitoring modular 603, when being also used to not monitor that the specified data played are triggered, to the clothes Business device sends the second request message, wherein second request message includes the information for requesting multimedia resource data.
The receiving module 604 is also used to receive the multimedia resource data.
The playing module 602 is also used to after the application ad data finishes playing, plays the multimedia resource number According to.
In practical applications, the acquisition module 601, playing module 602, the first monitoring modular 603, receiving module 604, Second monitoring modular 605, opening module 606 can be by central processing unit (CPU, the Central in terminal Processing Unit), microprocessor (MPU, Micro Processor Unit), digital signal processor (DSP, Digital Signal Processor) or field programmable gate array (FPGA, Field Programmable Gate ) etc. Array realize.
It should be understood that multimedia resource playing device provided by the above embodiment is carrying out multimedia resource broadcasting When, only with the division progress of above-mentioned each program module for example, can according to need in practical application and divide above-mentioned processing With by different program module completions, i.e., the internal structure of device is divided into different program modules, to complete above description All or part of processing.In addition, multimedia resource playing device provided by the above embodiment and multimedia resource broadcasting side Method embodiment belongs to same design, and specific implementation process is detailed in embodiment of the method, and which is not described herein again.
To realize the above method, the embodiment of the invention also provides another multimedia resource playing devices, are applied to eventually End side, the device include memory, processor and storage on a memory and the executable journey that can be run by the processor Sequence when the processor runs the executable program, executes following operation:
After multimedia application is opened, obtains specified data and apply ad data；
Play the specified data and described using ad data；
Monitoring specified data played when being triggered, Xiang Suoshu server sends the first request message, and described the One request message includes the identification information for the specified data being triggered；
Receive specified multimedia resource data corresponding with the specified data being triggered；
After the application ad data finishes playing, the specified multimedia resource data are played.
When the processor is also used to run the executable program, following operation is executed:
When monitoring that the multimedia application is triggered, the multimedia application is opened, and is generated using unlatching message, In, it includes that user identity information, the information of the request specified data and the request application are wide that message is opened in the application Accuse the information of data.
When the processor is also used to run the executable program, following operation is executed:
When not monitoring that the specified data played are triggered, Xiang Suoshu server sends the second request message, wherein Second request message includes the information for requesting multimedia resource data；
Receive the multimedia resource data；
After the application ad data finishes playing, the multimedia resource data are played.
Below by taking multimedia resource playing device is embodied as the terminal played for multimedia resource as an example, to the multimedia The hardware configuration of resource playing device is described further.
Fig. 7 gives the hardware structural diagram of the multimedia resource playing device of the embodiment of the present invention, is applied to terminal Side, multimedia resource playing device 700 shown in Fig. 7 include: at least one processor 701, memory 702, user interface 703 With at least one network interface 704.Various components in the multimedia resource playing device 700 pass through 705 coupling of bus system It is combined.It is understood that bus system 705 is for realizing the connection communication between these components.It includes number that bus system 705, which is removed, It further include power bus, control bus and status signal bus in addition except bus.But for the sake of clear explanation, in Fig. 7 Various buses are all designated as bus system 705.
Wherein, user interface 703 may include display, keyboard, mouse, trace ball, click wheel, key, button, sense of touch Plate or touch screen etc..
It is appreciated that memory 702 can be volatile memory or nonvolatile memory, may also comprise volatibility and Both nonvolatile memories.
Memory 702 in the embodiment of the present invention supports multimedia resource to play dress for storing various types of data Set 700 operation.The example of these data includes: any computer for operating on multimedia resource playing device 700 Program realizes that the program of present invention method may be embodied in executable program 7021 such as executable program 7021.
The method that the embodiments of the present invention disclose can be applied in processor 701, or be realized by processor 701. Processor 701 may be a kind of IC chip, the processing capacity with signal.During realization, the above method it is each Step can be completed by the integrated logic circuit of the hardware in processor 701 or the instruction of software form.Above-mentioned processing Device 701 can be general processor, DSP or other programmable logic device, discrete gate or transistor logic, divide Vertical hardware component etc..Processor 701 may be implemented or execute disclosed each method, step and logic in the embodiment of the present invention Block diagram.General processor can be microprocessor or any conventional processor etc..In conjunction with disclosed in the embodiment of the present invention The step of method, can be embodied directly in hardware decoding processor and execute completion, or with hardware in decoding processor and soft Part block combiner executes completion.Software module can be located in storage medium, which is located at memory 702, processor 701 read the information in memory 702, in conjunction with the step of its hardware completion preceding method.
In the exemplary embodiment, the embodiment of the invention also provides a kind of storage mediums, are applied to terminal side, the storage Executable program is stored on medium, the processor 701 of the executable code multimedia resource playing device 700 is run When, execute following operation:
After multimedia application is opened, obtains specified data and apply ad data；
Play the specified data and described using ad data；
Monitoring specified data played when being triggered, Xiang Suoshu server sends the first request message, and described the One request message includes the identification information for the specified data being triggered；
Receive specified multimedia resource data corresponding with the specified data being triggered；
After the application ad data finishes playing, the specified multimedia resource data are played.
When the processor 701 of the executable code multimedia resource playing device 700 is run, following behaviour is also executed Make:
When monitoring that the multimedia application is triggered, the multimedia application is opened, and is generated using unlatching message, In, it includes that user identity information, the information of the request specified data and the request application are wide that message is opened in the application Accuse the information of data.
When the processor 701 of the executable code multimedia resource playing device 700 is run, following behaviour is also executed Make:
When not monitoring that the specified data played are triggered, Xiang Suoshu server sends the second request message, wherein Second request message includes the information for requesting multimedia resource data；
Receive the multimedia resource data；
After the application ad data finishes playing, the multimedia resource data are played.
To realize the above method, the embodiment of the present invention seven additionally provides a kind of multimedia resource playing device, such as Fig. 8 institute Show, described device is applied to server, and the server is connected with terminal, and described device includes: the first receiving module 801, the One, which obtains module 802, sending module 803, the second receiving module 804 and second, obtains module 805；Wherein,
First receiving module 801, the user identifier sent after multimedia application unlatching for receiving the terminal Information.
Described first obtains module 802, for obtaining specified data according to the user identity information and applying advertisement number According to.
Here, the specified data include name data, the image data, barrage in the specified multimedia resource data At least one of data, comment data.
The first acquisition module 802 is specifically used for: obtaining the user to described more according to the user identity information The historical operation record of media application；Specified multimedia resource data are determined according to the historical operation record；Obtain with it is described The specified corresponding specified data of multimedia resource data.
Here, during the historical operation record includes history click record, history shares record, historical review records extremely It is one few；
The first acquisition module 802 is specifically used for: determining that the history clicks clicking rate highest and/or institute in record State history share record in sharing rate highest and/or the historical review record in the highest multimedia resource data of comment rate； The specified multimedia resource data are determined based on the determining multimedia resource data.
The first acquisition module 802 is specifically used for: obtaining the name data in the specified multimedia resource data, broadcasts Put number and/or the most image data of barrage quantity, concern at most and/or the most barrage data of frequency of occurrence, concern most More and/or most frequency of occurrence at least one of comment datas.
The sending module 803, for the specified data and the application ad data to be sent to the terminal.
Second receiving module 804 is triggered for receiving the terminal in the specified data for monitoring broadcasting When the first request message for sending, first request message includes the identification information for the specified data being triggered.
Described second obtains module 805, and the corresponding specified multimedia of the specified data for obtaining with being triggered provides Source data, and it is sent to the terminal.
Second receiving module 805 is also used to receive the terminal in the specified data quilt for not monitoring to play The second request message sent when triggering, wherein second request message includes the information for requesting multimedia resource data.
Described second obtains module 805, is also used to obtain the multimedia resource data, and be sent to the terminal.
In practical applications, first receiving module 801, first obtains module 802, sending module 803, second receives Module 804 and the second acquisition module 805 can be realized by CPU, MPU, DSP or the FPGA etc. being located on server.
It should be understood that multimedia resource playing device provided by the above embodiment is carrying out multimedia resource broadcasting When, only with the division progress of above-mentioned each program module for example, can according to need in practical application and divide above-mentioned processing With by different program module completions, i.e., the internal structure of device is divided into different program modules, to complete above description All or part of processing.In addition, multimedia resource playing device provided by the above embodiment and multimedia resource broadcasting side Method embodiment belongs to same design, and specific implementation process is detailed in embodiment of the method, and which is not described herein again.
To realize the above method, the embodiment of the invention also provides another multimedia resource playing devices, are applied to clothes Business device side, the device include memory, processor and storage on a memory and can be run by the processor executable Program when the processor runs the executable program, executes following operation:
Receive the user identity information that terminal is sent after multimedia application unlatching；
Specified data are obtained according to the user identity information and apply ad data；
The specified data and the application ad data are sent to the terminal；
The first request message that the terminal is sent when monitoring that the specified data played are triggered is received, it is described First request message includes the identification information for the specified data being triggered；
Specified multimedia resource data corresponding with the specified data being triggered are obtained, and are sent to the terminal.
When the processor is also used to run the executable program, following operation is executed:
The user is obtained to the historical operation record of the multimedia application according to the user identity information；
Specified multimedia resource data are determined according to the historical operation record；
Obtain the specified data corresponding with the specified multimedia resource data.
When the processor is also used to run the executable program, following operation is executed:
Determine that the history clicks clicking rate highest and/or the history in record and shares sharing rate highest in record, And/or the highest multimedia resource data of comment rate in the historical review record；
The specified multimedia resource data are determined based on the determining multimedia resource data.
When the processor is also used to run the executable program, following operation is executed:
Obtain name data in the specified multimedia resource data, broadcasting time and/or the most figure of barrage quantity Sheet data, the barrage data that concern is most and/or frequency of occurrence is most, the comment number that concern is most and/or frequency of occurrence is most At least one of according to.
When the processor is also used to run the executable program, following operation is executed:
The second request message that the terminal is sent when not monitoring that the specified data played are triggered is received, In, second request message includes the information for requesting multimedia resource data；
The multimedia resource data are obtained, and are sent to the terminal.
Below by taking multimedia resource playing device is embodied as the server played for multimedia resource as an example, to more matchmakers The hardware configuration of body resource playing device is described further.
Fig. 9 gives the hardware structural diagram of the multimedia resource playing device of the embodiment of the present invention, is applied to service Device side, multimedia resource playing device 900 shown in Fig. 9 include: at least one processor 901, memory 902 and at least one Network interface 903.Various components in the multimedia resource playing device 900 are coupled by bus system 904.It can Understand, bus system 904 is for realizing the connection communication between these components.Bus system 904 except include data/address bus in addition to, It further include power bus, control bus and status signal bus in addition.But for the sake of clear explanation, by various buses in Fig. 9 All it is designated as bus system 904.
It is appreciated that memory 902 can be volatile memory or nonvolatile memory, may also comprise volatibility and Both nonvolatile memories.
Memory 902 in the embodiment of the present invention supports multimedia resource to play dress for storing various types of data Set 900 operation.The example of these data includes: any computer for operating on multimedia resource playing device 900 Program realizes that the program of present invention method may be embodied in executable program 9021 such as executable program 9021.
The method that the embodiments of the present invention disclose can be applied in processor 901, or be realized by processor 901. Processor 901 may be a kind of IC chip, the processing capacity with signal.During realization, the above method it is each Step can be completed by the integrated logic circuit of the hardware in processor 901 or the instruction of software form.Above-mentioned processing Device 901 can be general processor, DSP or other programmable logic device, discrete gate or transistor logic, divide Vertical hardware component etc..Processor 901 may be implemented or execute disclosed each method, step and logic in the embodiment of the present invention Block diagram.General processor can be microprocessor or any conventional processor etc..In conjunction with disclosed in the embodiment of the present invention The step of method, can be embodied directly in hardware decoding processor and execute completion, or with hardware in decoding processor and soft Part block combiner executes completion.Software module can be located in storage medium, which is located at memory 902, processor 901 read the information in memory 902, in conjunction with the step of its hardware completion preceding method.
In the exemplary embodiment, the embodiment of the invention also provides a kind of storage mediums, are applied to server side, this is deposited Executable program is stored on storage media, the processor 901 of the executable code multimedia resource playing device 900 is run When, execute following operation:
Receive the user identity information that terminal is sent after multimedia application unlatching；
Specified data are obtained according to the user identity information and apply ad data；
The specified data and the application ad data are sent to the terminal；
The first request message that the terminal is sent when monitoring that the specified data played are triggered is received, it is described First request message includes the identification information for the specified data being triggered；
Specified multimedia resource data corresponding with the specified data being triggered are obtained, and are sent to the terminal.
When the processor 901 of the executable code multimedia resource playing device 900 is run, following behaviour is also executed Make:
The user is obtained to the historical operation record of the multimedia application according to the user identity information；
Specified multimedia resource data are determined according to the historical operation record；
Obtain the specified data corresponding with the specified multimedia resource data.
When the processor 901 of the executable code multimedia resource playing device 900 is run, following behaviour is also executed Make:
Determine that the history clicks clicking rate highest and/or the history in record and shares sharing rate highest in record, And/or the highest multimedia resource data of comment rate in the historical review record；
The specified multimedia resource data are determined based on the determining multimedia resource data.
When the processor 901 of the executable code multimedia resource playing device 900 is run, following behaviour is also executed Make:
Obtain name data in the specified multimedia resource data, broadcasting time and/or the most figure of barrage quantity Sheet data, the barrage data that concern is most and/or frequency of occurrence is most, the comment number that concern is most and/or frequency of occurrence is most At least one of according to.
When the processor 901 of the executable code multimedia resource playing device 900 is run, following behaviour is also executed Make:
The second request message that the terminal is sent when not monitoring that the specified data played are triggered is received, In, second request message includes the information for requesting multimedia resource data；
The multimedia resource data are obtained, and are sent to the terminal.
Multimedia resource playback method, device and storage medium provided by the embodiment of the present invention, multimedia application are opened Afterwards, specified data are obtained and apply ad data；Play the specified data and described using ad data；Monitor broadcasting When the specified data are triggered, Xiang Suoshu server sends the first request message, and first request message includes being triggered The specified data identification information；Receive specified multimedia resource data corresponding with the specified data being triggered； After the application ad data finishes playing, the specified multimedia resource data are played.It so, it is possible to improve user to more matchmakers The efficiency of selection of body resource, and then promote user experience.
Further, while advertisement plays by way of scroll bar or the form of picture switching plays specified data, In this way, user can carry out the selections of specified data in advertisement play time, so as to shorten the selection time of user.
It should be understood by those skilled in the art that, the embodiment of the present invention can provide as method, system or executable program Product.Therefore, the shape of hardware embodiment, software implementation or embodiment combining software and hardware aspects can be used in the present invention Formula.Moreover, the present invention, which can be used, can use storage in the computer that one or more wherein includes computer usable program code The form for the executable program product implemented on medium (including but not limited to magnetic disk storage and optical memory etc.).
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and executable program product Figure and/or block diagram describe.It should be understood that can be by every one stream in executable program instructions implementation flow chart and/or block diagram The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these executable programs Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or reference programmable data processing device to produce A raw machine, so that the instruction executed by computer or with reference to the processor of programmable data processing device is generated for real The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These executable program instructions, which may also be stored in, is able to guide computer or with reference to programmable data processing device with spy Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates, Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or The function of being specified in multiple boxes.
These executable program instructions can also be loaded into computer or reference programmable data processing device, so that counting Calculation machine or with reference to executing series of operation steps on programmable device to generate computer implemented processing, thus in computer or It provides with reference to the instruction executed on programmable device for realizing in one or more flows of the flowchart and/or block diagram one The step of function of being specified in a box or multiple boxes.
The foregoing is only a preferred embodiment of the present invention, is not intended to limit the scope of the present invention, it is all Made any modifications, equivalent replacements, and improvements etc. within the spirit and principles in the present invention, should be included in protection of the invention Within the scope of.

Claims (26)

1. a kind of multimedia resource playback method, which is characterized in that be applied to terminal, the terminal is connected with server, described Method includes:
After multimedia application is opened, obtains specified data and apply ad data；
Play the specified data and described using ad data；
When monitoring that the specified data played are triggered, Xiang Suoshu server sends the first request message, and described first asks Seeking message includes the identification information for the specified data being triggered；
Receive specified multimedia resource data corresponding with the specified data being triggered；
After the application ad data finishes playing, the specified multimedia resource data are played.
2. the method according to claim 1, wherein the specified data include the specified multimedia resource number At least one of name data, image data, barrage data, comment data in.
3. according to the method described in claim 2, it is characterized in that, the specified data include the specified multimedia resource number When at least one of name data, barrage data, comment data in, the broadcasting specified data include to roll The form of item plays the specified data；Alternatively,
It is described to play the specified data packet when the specified data are the image data in the specified multimedia resource data It includes and plays the specified data in the form of picture switching.
4. the method according to claim 1, wherein the method is also before multimedia application unlatching Include:
When monitoring that the multimedia application is triggered, the multimedia application is opened, and is generated using unlatching message, wherein It includes user identity information, the information of the request specified data and the request application advertisement number that message is opened in the application According to information.
5. the method according to claim 1, wherein the broadcasting specified data and the application advertisement number According to later, the method also includes:
When not monitoring that the specified data played are triggered, Xiang Suoshu server sends the second request message, wherein described Second request message includes the information for requesting multimedia resource data；
Receive the multimedia resource data；
After the application ad data finishes playing, the multimedia resource data are played.
6. a kind of multimedia resource playback method, which is characterized in that be applied to server, the server is connected with terminal, institute The method of stating includes:
Receive the user identity information that the terminal is sent after multimedia application unlatching；
Specified data are obtained according to the user identity information and apply ad data；
The specified data and the application ad data are sent to the terminal, so that the terminal plays the finger simultaneously Fixed number evidence and it is described apply ad data；
Receive the terminal first request message for sending when monitoring that the specified data played are triggered, described first Request message includes the identification information for the specified data being triggered；
Specified multimedia resource data corresponding with the specified data being triggered are obtained, and are sent to the terminal, so that The terminal plays the specified multimedia resource data after the application ad data finishes playing.
7. according to the method described in claim 6, it is characterized in that, described obtain specified data according to the user identity information Include:
The user is obtained to the historical operation record of the multimedia application according to the user identity information；
Specified multimedia resource data are determined according to the historical operation record；
Obtain the specified data corresponding with the specified multimedia resource data.
8. method according to claim 6 or 7, which is characterized in that the specified data include the specified multimedia money At least one of name data, image data, barrage data, comment data in source data.
9. the method according to the description of claim 7 is characterized in that the historical operation record includes that history is clicked record, gone through History shares at least one of record, historical review record；
It is described to determine that specified multimedia resource data include: according to the historical operation record
Determine that the history clicks clicking rate highest and/or the history in record and shares sharing rate highest in record, and/or The highest multimedia resource data of comment rate in the historical review record；
The specified multimedia resource data are determined based on the determining multimedia resource data.
10. according to the method described in claim 8, it is characterized in that, the acquisition and the specified multimedia resource data pair The specified data answered include:
Obtain name data in the specified multimedia resource data, broadcasting time and/or the most picture number of barrage quantity At most and/or the most barrage data of frequency of occurrence, concern are at most and/or in the most comment data of frequency of occurrence according to, concern At least one.
11. according to the method described in claim 6, it is characterized in that, described by the specified data and the application advertisement number After being sent to the terminal, the method also includes:
Receive the second request message that the terminal is sent when not monitoring that the specified data played are triggered, wherein Second request message includes the information for requesting multimedia resource data；
The multimedia resource data are obtained, and are sent to the terminal.
12. a kind of multimedia resource playing device, which is characterized in that be applied to terminal, the terminal is connected with server, described Device includes: to obtain module, playing module, the first monitoring modular, receiving module；Wherein,
The acquisition module after opening for multimedia application, obtains specified data and applies ad data；
The playing module, for playing the specified data and described using ad data；
First monitoring modular, when for monitoring that the specified data played are triggered, Xiang Suoshu server sends the One request message, first request message include the identification information for the specified data being triggered；
The receiving module, the corresponding specified multimedia resource data of specified data for receiving with being triggered；
The playing module is also used to after the application ad data finishes playing, plays the specified multimedia resource data.
13. device according to claim 12, which is characterized in that the specified data include the specified multimedia resource At least one of name data, image data, barrage data, comment data in data.
14. device according to claim 13, which is characterized in that the playing module is specifically used in the specified number When according to including name data in the specified multimedia resource data, barrage data, at least one of comment data, with rolling The form of dynamic item plays the specified data；Alternatively,
When the specified data are the image data in the specified multimedia resource data, played in the form of picture switching The specified data.
15. device according to claim 12, which is characterized in that described device further includes the second monitoring modular, opens mould Block；Wherein,
Second monitoring modular when for monitoring that the multimedia application is triggered, triggers the opening module；
The opening module for opening the multimedia application, and is generated using unlatching message, wherein the application is opened Message includes user identity information, the information of the request specified data and the request information using ad data.
16. device according to claim 12, which is characterized in that first monitoring modular is also used to not monitor to broadcast When the specified data put are triggered, Xiang Suoshu server sends the second request message, wherein the second request message packet Include the information of request multimedia resource data；
The receiving module is also used to receive the multimedia resource data；
The playing module is also used to after the application ad data finishes playing, plays the multimedia resource data.
17. a kind of multimedia resource playing device, which is characterized in that be applied to server, the server is connected with terminal, institute Stating device includes: the first receiving module, the first acquisition module, sending module, the second receiving module and the second acquisition module；Its In,
First receiving module, the user identity information sent after multimedia application unlatching for receiving the terminal；
Described first obtains module, for obtaining specified data according to the user identity information and applying ad data；
The sending module, for the specified data and the application ad data to be sent to the terminal, so that described Terminal plays the specified data and described using ad data simultaneously；
Second receiving module is sent for receiving the terminal when monitoring that the specified data played are triggered First request message, first request message include the identification information for the specified data being triggered；
Described second obtains module, the corresponding specified multimedia resource data of the specified data for obtaining with being triggered, And it is sent to the terminal, so that the terminal after the application ad data finishes playing, plays the specified multimedia Resource data.
18. device according to claim 17, which is characterized in that the first acquisition module is specifically used for:
The user is obtained to the historical operation record of the multimedia application according to the user identity information；
Specified multimedia resource data are determined according to the historical operation record；
Obtain the specified data corresponding with the specified multimedia resource data.
19. device described in 7 or 18 according to claim 1, which is characterized in that the specified data include the specified multimedia At least one of name data, image data, barrage data, comment data in resource data.
20. device according to claim 18, which is characterized in that the historical operation record include history click record, History shares at least one of record, historical review record；
The first acquisition module is specifically used for: determining that the history clicks clicking rate highest and/or the history point in record Enjoy record in sharing rate highest and/or the historical review record in the highest multimedia resource data of comment rate；
The specified multimedia resource data are determined based on the determining multimedia resource data.
21. device according to claim 19, which is characterized in that the first acquisition module is specifically used for:
Obtain name data in the specified multimedia resource data, broadcasting time and/or the most picture number of barrage quantity At most and/or the most barrage data of frequency of occurrence, concern are at most and/or in the most comment data of frequency of occurrence according to, concern At least one.
22. device according to claim 17, which is characterized in that second receiving module is also used to receive the end Hold the second request message sent when not monitoring that the specified data played are triggered, wherein second request disappears Breath includes the information of request multimedia resource data；
Described second obtains module, is also used to obtain the multimedia resource data, and be sent to the terminal.
23. a kind of storage medium, is stored thereon with executable program, which is characterized in that the executable code processor is held It is realized when row as described in any one of claim 1 to 5 the step of multimedia resource playback method.
24. a kind of multimedia resource playing device, including memory, processor and storage are on a memory and can be by described Manage the executable program of device operation, which is characterized in that the processor executes such as claim 1 when running the executable program The step of to any one of 5 multimedia resource playback method.
25. a kind of storage medium, is stored thereon with executable program, which is characterized in that the executable code processor is held It is realized when row as described in any one of claim 6 to 11 the step of multimedia resource playback method.
26. a kind of multimedia resource playing device, including memory, processor and storage are on a memory and can be by described Manage the executable program of device operation, which is characterized in that the processor executes such as claim 6 when running the executable program The step of to any one of 11 multimedia resource playback method.
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CN110213307B (en) * 2018-02-28 2021-12-21 腾讯科技（深圳）有限公司 Multimedia data pushing method and device, storage medium and equipment
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