CN107707655A - A kind of information popularization method and device - Google Patents
A kind of information popularization method and device Download PDFInfo
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- CN107707655A CN107707655A CN201710935560.XA CN201710935560A CN107707655A CN 107707655 A CN107707655 A CN 107707655A CN 201710935560 A CN201710935560 A CN 201710935560A CN 107707655 A CN107707655 A CN 107707655A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
- H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
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- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention provides a kind of information popularization method and device, wherein, method includes, data acquisition step, obtains the log-on data of user and related data of weighing；Type matching step, according to log-on data and weighing data, type matching is carried out to user；Tag processes step, according to the user type matched, labeling processing is carried out to user；Information popularization step, corresponding promotion message is pushed to user according to the label of user.Information popularization method and device provided by the invention, is analyzed user related data, then matches user type, and for user type distribution label, to carry out information popularization according to the label of user, with strong points, Consumer's Experience is good.
Description
Technical field
The present invention relates to field of computer technology, more particularly to a kind of information popularization method and device.
Background technology
With the development of economy and society, people's living standard more and more higher, to healthy pursuit also more and more higher.At present,
For reacting the intelligent health monitoring system (for example, intelligent scale, and the cell phone application supporting with intelligent scale) of human health status
It is more and more, still, existing intelligent health monitoring system, when being promoted to information, often identical is pushed away simultaneously
Wide content issues different users, and the content for causing each user to receive is identical, stereotyped, lack of targeted, i.e. user's body
Test bad.
The content of the invention
The technical problem to be solved in the present invention is to provide a kind of information popularization method and device, and user related data is carried out
Analysis, user type is then matched, and label is distributed for user type, to carry out information popularization according to the label of user,
With strong points, Consumer's Experience is good.
In order to solve the above technical problems, technical scheme provided by the invention is：
On the one hand, the present invention provides a kind of information popularization method, including,
Data acquisition step, obtain the log-on data of user and related data of weighing；
Type matching step, according to log-on data and weighing data, type matching is carried out to user；
Tag processes step, according to the user type matched, labeling processing is carried out to user；
Information popularization step, corresponding promotion message is pushed to user according to the label of user.
Further, log-on data includes, gender data, age data, hour of log-on data, cell-phone number；
Related data of weighing includes, time data of weighing first, effective number of days of weighing, finally weighs the time, uses product
Model.
Further, the mode that corresponding promotion message is pushed to user pushes for short message.
Further, user type includes, first registered user, and weigh user first, core customer, low frequent user, stream
Appraxia family, no scale user, multi-class product user.
Further, promoting includes promoting and irregularly promoting in real time；
The popularization object promoted in real time is user and the registered user, and for registered user first first of weighing first, real
When the content promoted be short message registration code, and, for the user that weighs first, the content promoted in real time is invites the short breath of favorable comment；
The promotional content irregularly promoted is new product release information, advertising campaign information, entertaining action message.
Further, in addition to tag update step, inapplicable label is updated.
On the other hand, present invention also offers a kind of information popularization device, including,
Data capture unit, for the log-on data for obtaining user and related data of weighing；
Type matching unit, for according to log-on data and weighing data, type matching to be carried out to user；
Tag processes unit, for according to the user type matched, labeling processing to be carried out to user；
Information popularization unit, corresponding promotion message is pushed to user for the label according to user.
Further,
Log-on data includes, gender data, age data, hour of log-on data, cell-phone number；
Related data of weighing includes, time data of weighing first, effective number of days of weighing, finally weighs the time, uses product
Model.
Further, user type includes, first registered user, and weigh user first, core customer, low frequent user, stream
Appraxia family, no scale user, multi-class product user.
Further, in addition to tag update step, inapplicable label is updated.
Information popularization method and device provided by the invention, analyzes user related data, then matches user
Type, and for user type distribution label, to carry out information popularization according to the label of user, with strong points, Consumer's Experience is good.
Brief description of the drawings
Fig. 1 is the flow chart of information popularization method provided in an embodiment of the present invention；
Fig. 2 is the block diagram of information popularization device provided in an embodiment of the present invention.
Embodiment
The present invention is further illustrated below by specific embodiment, it should be understood, however, that, these embodiments are only
It is used for specifically describing in more detail, and is not to be construed as limiting the present invention in any form.
Embodiment one
The information popularization method provided with reference to Fig. 1, the present embodiment, including,
Data acquisition step S1, obtain the log-on data of user and related data of weighing；
Type matching step S2, according to log-on data and weighing data, type matching is carried out to user；
Tag processes step S3, according to the user type matched, labeling processing is carried out to user；
Information popularization step S4, corresponding promotion message is pushed to user according to the label of user.
Information popularization method provided in an embodiment of the present invention, analyzes user related data, then matches user
Type, and for user type distribution label, to carry out information popularization according to the label of user, with strong points, Consumer's Experience is good.
Preferably, log-on data includes, gender data, age data, hour of log-on data, cell-phone number；
Related data of weighing includes, time data of weighing first, effective number of days of weighing, finally weighs the time, uses product
Model.
In the present embodiment, the log-on data that user is inputted by intelligent terminal (for example, mobile phone), and specifically, note are received
Volumes evidence includes but is not limited to, sex, the age, hour of log-on, cell-phone number etc.；And receive the correlation of weighing received by intelligent scale
Data, specifically, related data of weighing include but are not limited to, and weigh first the time, and effective number of days of weighing (that is, was weighed
Number of days), finally weigh the time, use product type (that is, the model of intelligent scale).
It is further preferred that the mode that corresponding promotion message is pushed to user pushes for short message.In the present embodiment, pass through
High in the clouds big data analysis, excavate to new product or the possible potential crowd interested of activity, and touched by short message mode and reach user,
To promote product promotion.
It is further preferred that user type includes, registered user first, weighed user first, core customer, and low frequency is used
Family, it is lost in user, no scale user, multi-class product user.
It should be noted that in the present embodiment, core customer is the high user of liveness；Low frequent user is that liveness is low
User, user is lost in for for a long time without dynamic user；Without scale user to have registered account, but there is no offer to weigh dependency number
According to user；Multi-class product user provides the use of the related data of weighing from Multiple Type intelligence scale for an account
Family.
Furthermore, it is necessary to illustrate, in the present embodiment, the label of user is matched from tag library, and the mark of user
Label are corresponding with the type of user, and a user can have multiple labels simultaneously, for example, some user is directed to, can
Using the label having simultaneously no scale, to register, weighing first first.In this way, after the label of user is obtained, can be directed to
Carry out information popularization to property.
It is further preferred that promoting includes promoting and irregularly promoting in real time；
The popularization object promoted in real time is user and the registered user, and for registered user first first of weighing first, real
When the content promoted be short message registration code, and, for the user that weighs first, the content promoted in real time is invites the short breath of favorable comment；
The promotional content irregularly promoted is new product release information, advertising campaign information, entertaining action message.
In the present embodiment, popularization includes practice and extension and irregularly promoted, wherein, promoting corresponding scene in real time has head
It is secondary to register and weigh first, and for registering first, the content of promotion message is short message registration code, and for weighing first, push away
The wide information content is to invite favorable comment short message.In addition, irregularly promoting involved activity includes, and new product release, advertising campaign, entertaining
Activity etc., and the popularization of action message is personal touch's progress with reference to user, first improves and promotes efficiency, second reduces user
Susceptibility, practicality are high.
It is further preferred that also including tag update step, inapplicable label is updated.In the present embodiment, for
The label of user carries out information popularization, and because the behavioral data (for example, frequency of weighing) of user is different in the different periods,
Some labels can not be inconsistent after having spent a period of time with the actual conditions of user, therefore, reach setting threshold in the degree not being inconsistent
During value, the label will be deleted or replaced.In this way, to ensure the matching degree of promotion message and user height, improve information and push away
Wide efficiency.
Embodiment two
With reference to Fig. 2, information popularization device provided in an embodiment of the present invention, including,
Data capture unit 1, for the log-on data for obtaining user and related data of weighing；
Type matching unit 2, for according to log-on data and weighing data, type matching to be carried out to user；
Tag processes unit 3, for according to the user type matched, labeling processing to be carried out to user；
Information popularization unit 4, corresponding promotion message is pushed to user for the label according to user.
Information popularization device provided in an embodiment of the present invention, analyzes user related data, then matches user
Type, and for user type distribution label, to carry out information popularization according to the label of user, with strong points, Consumer's Experience is good.
Preferably, log-on data includes, gender data, age data, hour of log-on data, cell-phone number；
Related data of weighing includes, time data of weighing first, effective number of days of weighing, finally weighs the time, uses product
Model.
In the present embodiment, the log-on data that user is inputted by intelligent terminal (for example, mobile phone), and specifically, note are received
Volumes evidence includes but is not limited to, sex, the age, hour of log-on, cell-phone number etc.；And receive the correlation of weighing received by intelligent scale
Data, specifically, related data of weighing include but are not limited to, and weigh first the time, and effective number of days of weighing (that is, was weighed
Number of days), finally weigh the time, use product type (that is, the model of intelligent scale).
It is further preferred that the mode that corresponding promotion message is pushed to user pushes for short message.In the present embodiment, pass through
High in the clouds big data analysis, excavate to new product or the possible potential crowd interested of activity, and touched by short message mode and reach user,
To promote product promotion.
It is further preferred that user type includes, registered user first, weighed user first, core customer, and low frequency is used
Family, it is lost in user, no scale user, multi-class product user.
It should be noted that in the present embodiment, core customer is the high user of liveness；Low frequent user is that liveness is low
User, user is lost in for for a long time without dynamic user；Without scale user to have registered account, but there is no offer to weigh dependency number
According to user；Multi-class product user provides the use of the related data of weighing from Multiple Type intelligence scale for an account
Family.
Furthermore, it is necessary to illustrate, in the present embodiment, the label of user is matched from tag library, and the mark of user
Label are corresponding with the type of user, and a user can have multiple labels simultaneously, for example, some user is directed to, can
Using the label having simultaneously no scale, to register, weighing first first.In this way, after the label of user is obtained, can be directed to
Carry out information popularization to property.
It is further preferred that promoting includes promoting and irregularly promoting in real time；
The popularization object promoted in real time is user and the registered user, and for registered user first first of weighing first, real
When the content promoted be short message registration code, and, for the user that weighs first, the content promoted in real time is invites the short breath of favorable comment；
The promotional content irregularly promoted is new product release information, advertising campaign information, entertaining action message.
In the present embodiment, popularization includes practice and extension and irregularly promoted, wherein, promoting corresponding scene in real time has head
It is secondary to register and weigh first, and for registering first, the content of promotion message is short message registration code, and for weighing first, push away
The wide information content is to invite favorable comment short message.In addition, irregularly promoting involved activity includes, and new product release, advertising campaign, entertaining
Activity etc., and the popularization of action message is personal touch's progress with reference to user, first improves and promotes efficiency, second reduces user
Susceptibility, practicality are high.
Further, in addition to tag update step, inapplicable label is updated.
In the present embodiment, information popularization is carried out for the label of user, and because the behavioral data of user is (for example, weigh
The frequency) it is different in the different periods, some labels can not be inconsistent after having spent a period of time with the actual conditions of user, because
This, when the degree not being inconsistent reaches given threshold, will be deleted or replaced to the label.In this way, with ensure promotion message with
The matching degree of user is high, improves information popularization efficiency.
Although present invention has been a certain degree of description, it will be apparent that, do not departing from the spirit and scope of the present invention
Under the conditions of, the appropriate change of each condition can be carried out.It is appreciated that the invention is not restricted to the embodiment, and it is attributed to right
It is required that scope, it includes the equivalent substitution of each factor.
Claims (10)
- A kind of 1. information popularization method, it is characterised in that including,Data acquisition step, obtain the log-on data of user and related data of weighing；Type matching step, according to the log-on data and the weighing data, type matching is carried out to the user；Tag processes step, according to the user type matched, labeling processing is carried out to the user；Information popularization step, corresponding promotion message is pushed to the user according to the label of the user.
- 2. information popularization method according to claim 1, it is characterised in thatThe log-on data includes, gender data, age data, hour of log-on data, cell-phone number；The related data of weighing includes, time data of weighing first, effective number of days of weighing, finally weighs the time, uses product Model.
- 3. information popularization method according to claim 1, it is characterised in that described to give user push corresponding popularization The mode of information pushes for short message.
- 4. information popularization method according to claim 1, it is characterised in that the user type includes, and registration first is used Family, weigh user first, core customer, low frequent user, is lost in user, no scale user, multi-class product user.
- 5. information popularization method according to claim 4, it is characterised in that promoting includes promoting and irregularly pushing away in real time Extensively；The popularization object promoted in real time is user and the registered user, and for registered user first first of weighing first, real When the content promoted be short message registration code, and, for the user that weighs first, the content promoted in real time is invites the short breath of favorable comment；The promotional content irregularly promoted is new product release information, advertising campaign information, entertaining action message.
- 6. information popularization method according to claim 1, it is characterised in that also including tag update step, to inapplicable Label is updated.
- A kind of 7. information popularization device, it is characterised in that including,Data capture unit, for the log-on data for obtaining user and related data of weighing；Type matching unit, for according to the log-on data and the weighing data, type matching to be carried out to the user；Tag processes unit, for according to the user type matched, labeling processing to be carried out to the user；Information popularization unit, for pushing corresponding promotion message to the user according to the label of the user.
- 8. information popularization device according to claim 7, it is characterised in thatThe log-on data includes, gender data, age data, hour of log-on data, cell-phone number；The related data of weighing includes, time data of weighing first, effective number of days of weighing, finally weighs the time, uses product Model.
- 9. information popularization device according to claim 7, it is characterised in that the user type includes, and registration first is used Family, weigh user first, core customer, low frequent user, is lost in user, no scale user, multi-class product user.
- 10. information popularization device according to claim 7, it is characterised in that also including tag update step, to inapplicable Label is updated.
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| CN201710935560.XA CN107707655A (en) | 2017-10-10 | 2017-10-10 | A kind of information popularization method and device |
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| CN201710935560.XA CN107707655A (en) | 2017-10-10 | 2017-10-10 | A kind of information popularization method and device |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109949077A (en) * | 2019-02-26 | 2019-06-28 | 南京铭富信息科技有限公司 | Child age range evaluation method and advertising method based on children swing machine |
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Application publication date: 20180216 |
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