CN107704556A - A kind of sentiment analysis method and system in automobile industry subdivision field - Google Patents

A kind of sentiment analysis method and system in automobile industry subdivision field Download PDF

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CN107704556A
CN107704556A CN201710896269.6A CN201710896269A CN107704556A CN 107704556 A CN107704556 A CN 107704556A CN 201710896269 A CN201710896269 A CN 201710896269A CN 107704556 A CN107704556 A CN 107704556A
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dictionary
automobile industry
user
original content
subdivision field
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CN107704556B (en
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宋丹丹
洪煦
朱劲松
陈伟强
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Beijing Che Hui Interactive Advertising Co Ltd
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Beijing Che Hui Interactive Advertising Co Ltd
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    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
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    • G06F16/30Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/36Creation of semantic tools, e.g. ontology or thesauri
    • G06F16/374Thesaurus
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/35Clustering; Classification
    • G06F16/355Class or cluster creation or modification

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Abstract

The invention discloses a kind of sentiment analysis method and system in automobile industry subdivision field.This method includes:Obtain automobile industry dictionary;According to user's original content of the automobile industry as training material and the automobile industry dictionary training emotion classifiers;The emotion score value of user's original content of automobile industry to be evaluated is calculated according to the automobile industry dictionary and/or the emotion classifiers.The present invention is by building evaluation entity and sentiment dictionary under automobile industry subdivision field, respective sentiment dictionary, which is based on, for different subdivision fields carries out emotion score value calculating, then carry out the calculating of emotion score value in the case of miss by way of machine learning again for sentiment dictionary, both solved the defects of sentiment dictionary coverage, and alleviated impure the problem of causing the grader degree of accuracy to decline due to language material to a certain extent.

Description

A kind of sentiment analysis method and system in automobile industry subdivision field
Technical field
The present invention relates to big data field, more particularly to a kind of automobile industry to segment the sentiment analysis method in field and be System.
Background technology
With the fast development of internet, it is more and more to segment the website in field, such as the service such as automobile, food and drink, lodging Website.Many users, along with the practical experience of oneself, can deliver the sight of oneself in subdivision field for the service of oneself Point.The feedback of user has great importance to product or ISP, particularly follows the trail of user to product or service Public sentiment trend and to product or the follow-up improvement of service.
In auto Life, people for buying car, with being run into during car the problem of, will also tend in microblogging, forum, patch Etc. public arena deliver the opinion of oneself, so for Automobile Enterprises, pass through automobile public sentiment and monitor the moment and pay close attention to user Evaluation and feedback to product, not only it can be intervened timely processing, Er Qieke in advance to the focus event being likely to occur To collect the suggestions on Optimization of many products., often can be by automobile industry related web site in automobile public sentiment system Or the speech that targeted customer delivers in forum is analyzed in real time, the positive negative emotion that user goes out expressed by product is obtained Tendency, so as to reach the public sentiment monitoring to Related product.
It is positive and negative in Main Basiss sentiment dictionary in the prior art, such as basic sentiment dictionary and automobile industry sentiment dictionary The emotion such as face emotion word and adjective differentiates, or carries out just negative emotional semantic classification to text based on the method for machine learning, So as to obtain the Affective Evaluation of user's original content.
Prior art can calculate emotion score value, but there are the following problems:Have to the range of automobile industry sentiment dictionary High requirement, if the coverage of dictionary is smaller, that is, just negative emotion word is much smaller than the emotion word number of necessary being Amount, is so easy to fail to judge to the emotion word in model, so as to reduce the accuracy of model Sentiment orientation judgement;It is same in dictionary Individual emotion word gives expression to antipodal Sentiment orientation sometimes under different context, can not determine the Affective Evaluation of emotion word; Prior art very broadly calculates a score value for every model, can not navigate to the Affective Evaluation to details.
The content of the invention
In view of this, the present invention provides a kind of sentiment analysis method and system in automobile industry subdivision field, and its purpose exists In realizing the sentiment analysis under automobile industry subdivision field.
The invention provides a kind of sentiment analysis method in automobile industry subdivision field, this method includes:
Obtain automobile industry dictionary;
According to user's original content of the automobile industry as training material and the automobile industry dictionary training emotion Grader;
The user that automobile industry to be evaluated is calculated according to the automobile industry dictionary and/or the emotion classifiers is original The emotion score value of content.
Preferably, the automobile industry dictionary includes the entity dictionary in subdivision field and the sentiment dictionary in subdivision field;Its In, the entity dictionary in the subdivision field is run after fame part of speech dictionary, and the sentiment dictionary in the subdivision field is adjectival dictionary.
Preferably, the basis is used as user's original content of the automobile industry of training material and the automobile industry word Allusion quotation training emotion classifiers include:
The user's original content institute of automobile industry for being used as training material is judged according to the entity dictionary in the subdivision field Belong to subdivision field;
Generation is used as the term vector expression of user's original content of the automobile industry of training material;
The training data of tape label is generated according to comment most satisfied in automobile public praise data and most unsatisfied comment;
The sentence vector of the user's original content for the automobile industry for being used as training material is calculated, and trains the subdivision field Emotion classifiers.
Preferably, it is described that garage to be evaluated is calculated according to the automobile industry dictionary and/or the emotion classifiers The emotion score value of user's original content of industry includes:
The subdivision according to belonging to the entity dictionary in the subdivision field determines user's original content of automobile industry to be evaluated Field;
Determining that user's original content of the automobile industry to be evaluated is deposited according to the sentiment dictionary in the subdivision field In sentiment dictionary in the case of contained adjectival word, according to the sentiment dictionary, negative word dictionary and journey in the subdivision field Spend the emotion score value that adverbial word dictionary calculates user's original content of automobile industry to be evaluated;
User's original content of the automobile industry to be evaluated is being determined not according to the sentiment dictionary in the subdivision field Exist in sentiment dictionary in the case of contained adjectival word, calculated according to the emotion classifiers in the subdivision field described to be evaluated The emotion score value of user's original content of the automobile industry of valency.
Preferably, the generation is used as training the term vector expression of user's original content of the automobile industry of material to include:
It is used as the term vector table of user's original content of the automobile industry of training material according to the generation of word2vector models Up to including.
Preferably, the emotion classifiers for training the subdivision field include:
The emotion classifiers in the subdivision field are trained according to gradient boosted tree.
The invention provides a kind of sentiment analysis system in automobile industry subdivision field, the system includes:
Acquisition module, for obtaining automobile industry dictionary;
Training module, for user's original content according to the automobile industry for being used as training material and the automobile industry Dictionary training emotion classifiers;
Computing module, for calculating automobile to be evaluated according to the automobile industry dictionary and/or the emotion classifiers The emotion score value of user's original content of industry.
Preferably, the automobile industry dictionary includes the entity dictionary in subdivision field and the sentiment dictionary in subdivision field;Its In, the entity dictionary in the subdivision field is run after fame part of speech dictionary, and the sentiment dictionary in the subdivision field is adjectival dictionary.
Preferably, the training module is additionally operable to be judged to be used as training material according to the entity dictionary in the subdivision field Subdivision field belonging to user's original content of automobile industry;Generation is used as user's original content of the automobile industry of training material Term vector is expressed;The training number of tape label is generated according to comment most satisfied in automobile public praise data and most unsatisfied comment According to;The sentence vector of the user's original content for the automobile industry for being used as training material is calculated, and trains the emotion in the subdivision field Grader.
Preferably, the computing module is additionally operable to determine garage to be evaluated according to the entity dictionary in the subdivision field Subdivision field belonging to user's original content of industry;The automobile to be evaluated is being determined according to the sentiment dictionary in the subdivision field User's original content of industry is present in sentiment dictionary in the case of contained adjectival word, according to the emotion in the subdivision field Dictionary, negative word dictionary and degree adverb dictionary calculate the emotion score value of user's original content of automobile industry to be evaluated; Emotion word is not present in the user's original content for determining the automobile industry to be evaluated according to the sentiment dictionary in the subdivision field In allusion quotation in the case of contained adjectival word, the garage to be evaluated is calculated according to the emotion classifiers in the subdivision field The emotion score value of user's original content of industry.
Preferably, the training module is additionally operable to the garage for being used as training material according to the generation of word2vector models The term vector expression of user's original content of industry includes.
Preferably, the training module is additionally operable to train the emotion classifiers in the subdivision field according to gradient boosted tree.
The present invention is led by building evaluation entity and sentiment dictionary under automobile industry subdivision field for different subdivisions Domain is based on respective sentiment dictionary and carries out emotion score value calculating, not only can greatly expand automobile industry sentiment dictionary, and Industry sentiment dictionary is classified, solves the ambiguity problem of emotion word under conventional different context, then for sentiment dictionary Carry out the calculating of emotion score value in the case of miss by way of machine learning again, both solve sentiment dictionary coverage The defects of, and impure the problem of causing the grader degree of accuracy to decline due to language material is alleviated to a certain extent, pass through subdivision The sentiment dictionary in field and the method for machine learning realize the sentiment analysis under automobile industry subdivision field jointly.
Brief description of the drawings
Accompanying drawing is for providing a further understanding of the present invention, and a part for constitution instruction, with following tool Body embodiment is used to explain the present invention together, but is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is dictionary creation schematic flow sheet provided by the invention;
Fig. 2 is the sentiment analysis method schematic diagram in automobile industry subdivision field provided by the invention;
Fig. 3 is emotion classifiers training flow chart provided by the invention;
Fig. 4 is the detail flowchart of the sentiment analysis in automobile industry subdivision field provided by the invention;
Fig. 5 is the sentiment analysis system schematic in automobile industry subdivision field provided by the invention.
Embodiment
The embodiment of the present invention is described in detail below in conjunction with accompanying drawing.It should be appreciated that this place is retouched The embodiment stated is merely to illustrate and explain the present invention, and is not intended to limit the invention.
As shown in figure 1, the flow chart of structure noun dictionary provided by the invention and adjective dictionary, is specifically included:
Step 105, the public praise language material under certain car website subdivision field, such as the public praise language under 8 subdivision fields are captured Material, subdivision field can be such as space, oil consumption, power, manipulation, outward appearance, interior trim, cost performance, comfortableness;Public praise language material can be with Captured according to the keyword in subdivision field.
Step 110, language material segmented, remove stop words, go vehicle, going low-frequency word etc. to pre-process;Participle can use Some segmentation methods, such as the segmentation methods based on string matching, the segmentation methods based on understanding, the participle based on statistics are calculated Method etc.;Stop words such as some onomatopoeias, conjunction etc., these words are not acted on for the sentiment analysis of language material, can removed;Car Type can determine according to database, vehicle can be assert according to machine learning, so as to remove;Low-frequency word refer to life in compared with The word run into less, or some classical Chinese vocabulary etc..
Step 115, legal name part of speech word is extracted according to screening rule, and counts word frequency;Name part of speech word is noun, Engine, power, clutch, gear etc. are common are in automobile industry;Can be according to multiple users when statistics word frequency Original content is to calculate, such as appearance is how many inferior per K word.
Step 120, the mutual information of calculating field and name part of speech word, the word of top200 under each subdivision field is chosen;Mutual information, It is two complementary measurements of stochastic variable, the value shows that more greatly both correlations are stronger, is led here by each subdivision Original content under domain is segmented and part-of-speech tagging, reserved name part of speech word, then calculates these part of speech words and is led with each subdivision The mutual information in domain;
Step 125, the entity dictionary under subdivision field, i.e. noun dictionary are generated by artificial screening;Included in dictionary Word is such as engine, power, clutch, gear;
Step 130, legal adjectival word is extracted according to screening rule, and counts word frequency;Adjectival word is Adjective, such as good, poor, meat, powerful etc.;It can be calculated when counting word frequency according to multiple user's original contents, such as Occur per K word how many inferior.
Step 135, the mutual information of calculating field and adjectival word, the word of top200 under each subdivision field is chosen
Step 140, the sentiment dictionary under subdivision field, i.e. adjective dictionary are generated by artificial screening.Included in dictionary Word such as good, poor, meat, it is powerful.
Based on constructed name part of speech dictionary and adjectival dictionary, the invention provides a kind of automobile industry to segment field Sentiment analysis method, as shown in Fig. 2 specifically including:
Step 205, automobile industry dictionary is obtained;Automobile industry dictionary can be included under the automobile subdivision field of above-mentioned structure Name part of speech dictionary and adjectival dictionary;
Step 210, according to user's original content of the automobile industry as training material and automobile industry dictionary training Emotion classifiers;User's original content as training material can pass through artificial screening, to improve the training of emotion classifiers Effect;
Step 215, the user that automobile industry to be evaluated is calculated according to automobile industry dictionary and/or emotion classifiers is original The emotion score value of content.In the step, if having hit adjective dictionary, emotion point directly can be calculated according to adjective Value, if not hitting, can calculate emotion score value according to emotion classifiers.
For automobile industry automobile original content to be analyzed, it is thus necessary to determine that subdivision field belonging to the text, be then based on The method of dictionary judges whether to hit the emotion word under the subdivision field, if do not hit, using the side of emotion classifiers Method carries out sentiment analysis, can so make up sentiment dictionary it is born possessed by can not include all emotion words forever and bring Problem of failing to judge.
Fig. 3 is emotion classifiers training flow chart provided by the invention, is specifically included:
Step 305, by the entity dictionary under subdivision field, subdivision field belonging to text is judged;
Step 310, the term vector table of automobile industry user's original content of training material is used as based on vector model generation Reach, such as based on word2vector models;
Step 315, the training data of tape label is generated by most satisfied in automobile public praise data and most unsatisfied comment; Most satisfied and most unsatisfied mark is included in car website original content, retains during crawler capturing; The data of tape label are used for training emotion classifiers;
Step 320, the vector space expression of text is calculated, based on the emotional semantic classification under gradient boosted tree training subdivision field Device.The space vector expression of text can be understood as the space vector expression of sentence, be the term vector based on contained word in sentence Expression generation.Basis is most full before sentence vector constitutes the sample for training, and the sample label for being used to train is exactly (satisfied is 1, discontented to mean 0) for meaning and the label data of least satisfied generation.
The emotion classifiers that above-mentioned training obtains can be used in the case of no hit adjective dictionary, with emotion point Class device evaluates the emotion of user.
Fig. 4 is the detail flowchart of the sentiment analysis in automobile industry subdivision field provided by the invention, including:
Step 405, automobile industry user original content to be analyzed is obtained;
Step 410, based on the entity dictionary under subdivision field, the affiliated automobile industry subdivision neck of user's original content is judged Domain;
Step 415, judge whether user's original content hits the adjective in adjective dictionary, if execution step 420, otherwise perform step 425;
Step 420, based on the sentiment dictionary under subdivision field, negative word dictionary and degree adverb dictionary, it is former to calculate user Create the emotion score value of content;Negative word dictionary includes:No, it is non-, vocabulary is less waited, for judging whether to invert feeling polarities;Journey Degree adverbial word dictionary includes:Very, very, vocabulary is somewhat waited, for judging degree;Negative word dictionary and Chengdu adverbial word dictionary can also Pre-establish.Negative word dictionary and degree adverb dictionary belong to universaling dictionary, are obtained according to some online disclosed dictionarys, after Continuous can be changed according to effect additions and deletions is looked into.
Step 425, based on the emotion classifiers under subdivision field, the emotion score value of calculating user's original content.If not Emotion score value can be got based on dictionary, the vector table that content is generated based on term vector expression before is reached, and is then put it into point The calculating of emotion score value is carried out in class device.
Based on above flow, even in the situation of no hit sentiment dictionary, the present invention can also be to user's original content Carry out emotion scoring.
The preferred embodiment of the present invention is described in detail above in association with accompanying drawing, still, the present invention is not limited to above-mentioned reality The detail in mode is applied, in the range of the technology design of the present invention, a variety of letters can be carried out to technical scheme Monotropic type, these simple variants belong to protection scope of the present invention.
It is further to note that each particular technique feature described in above-mentioned embodiment, in not lance In the case of shield, it can be combined by any suitable means.In order to avoid unnecessary repetition, the present invention to it is various can The combination of energy no longer separately illustrates.
In addition, various embodiments of the present invention can be combined randomly, as long as it is without prejudice to originally The thought of invention, it should equally be considered as content disclosed in this invention.

Claims (12)

  1. A kind of 1. sentiment analysis method in automobile industry subdivision field, it is characterised in that this method includes:
    Obtain automobile industry dictionary;
    According to user's original content of the automobile industry as training material and the automobile industry dictionary training emotional semantic classification Device;
    User's original content of automobile industry to be evaluated is calculated according to the automobile industry dictionary and/or the emotion classifiers Emotion score value.
  2. 2. according to the method for claim 1, it is characterised in that the automobile industry dictionary includes the entity word in subdivision field Allusion quotation and the sentiment dictionary in subdivision field;Wherein, the entity dictionary in the subdivision field is run after fame part of speech dictionary, the subdivision field Sentiment dictionary is adjectival dictionary.
  3. 3. according to the method for claim 2, it is characterised in that the basis is used as the user of the automobile industry of training material Original content and the automobile industry dictionary training emotion classifiers include:
    It is thin belonging to the user's original content for judging the automobile industry as training material according to the entity dictionary in the subdivision field Divide field;
    Generation is used as the term vector expression of user's original content of the automobile industry of training material;
    The training data of tape label is generated according to comment most satisfied in automobile public praise data and most unsatisfied comment;
    The sentence vector of the user's original content for the automobile industry for being used as training material is calculated, and trains the emotion in the subdivision field Grader.
  4. 4. according to the method for claim 3, it is characterised in that described according to the automobile industry dictionary and/or the feelings The emotion score value of user's original content of sense classifier calculated automobile industry to be evaluated includes:
    Field is segmented according to belonging to the entity dictionary in the subdivision field determines user's original content of automobile industry to be evaluated;
    Determining that user's original content of the automobile industry to be evaluated has feelings according to the sentiment dictionary in the subdivision field Feel in dictionary in the case of contained adjectival word, according to the sentiment dictionary, negative word dictionary and degree pair in the subdivision field Word dictionary calculates the emotion score value of user's original content of automobile industry to be evaluated;
    Determining that user's original content of the automobile industry to be evaluated is not present according to the sentiment dictionary in the subdivision field In sentiment dictionary in the case of contained adjectival word, calculated according to the emotion classifiers in the subdivision field described to be evaluated The emotion score value of user's original content of automobile industry.
  5. 5. according to the method for claim 3, it is characterised in that the generation is used as the user of the automobile industry of training material The term vector expression of original content includes:
    The term vector for being used as user's original content of the automobile industry of training material according to the generation of word2vector models expresses bag Include.
  6. 6. according to the method for claim 3, it is characterised in that the emotion classifiers for training the subdivision field include:
    The emotion classifiers in the subdivision field are trained according to gradient boosted tree.
  7. 7. a kind of sentiment analysis system in automobile industry subdivision field, it is characterised in that the system includes:
    Acquisition module, for obtaining automobile industry dictionary;
    Training module, for user's original content according to the automobile industry for being used as training material and the automobile industry dictionary Train emotion classifiers;
    Computing module, for calculating automobile industry to be evaluated according to the automobile industry dictionary and/or the emotion classifiers User's original content emotion score value.
  8. 8. system according to claim 7, it is characterised in that the automobile industry dictionary includes the entity word in subdivision field Allusion quotation and the sentiment dictionary in subdivision field;Wherein, the entity dictionary in the subdivision field is run after fame part of speech dictionary, the subdivision field Sentiment dictionary is adjectival dictionary.
  9. 9. system according to claim 8, it is characterised in that the training module is additionally operable to according to the subdivision field Entity dictionary judges to be used as subdivision field belonging to user's original content of the automobile industry of training material;Generation is used as training material Automobile industry user's original content term vector expression;It is according to comment most satisfied in automobile public praise data and least satisfied Comment generation tape label training data;Calculate be used as training material automobile industry user's original content sentence to Amount, and train the emotion classifiers in the subdivision field.
  10. 10. system according to claim 9, it is characterised in that the computing module is additionally operable to according to the subdivision field Entity dictionary determine subdivision field belonging to user's original content of automobile industry to be evaluated;According to the subdivision field Sentiment dictionary determines that user's original content of the automobile industry to be evaluated has contained adjectival word in sentiment dictionary In the case of, garage to be evaluated is calculated according to the sentiment dictionary, negative word dictionary and degree adverb dictionary in the subdivision field The emotion score value of user's original content of industry;The garage to be evaluated is being determined according to the sentiment dictionary in the subdivision field User's original content of industry is not present in sentiment dictionary in the case of contained adjectival word, according to the emotion in the subdivision field The emotion score value of user's original content of automobile industry to be evaluated described in classifier calculated.
  11. 11. system according to claim 9, it is characterised in that the training module is additionally operable to according to word2vector moulds The term vector expression that type generation is used as user's original content of the automobile industry of training material includes.
  12. 12. system according to claim 9, it is characterised in that the training module is additionally operable to be instructed according to gradient boosted tree Practice the emotion classifiers in the subdivision field.
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Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110728131A (en) * 2018-06-29 2020-01-24 北京京东尚科信息技术有限公司 Method and device for analyzing text attribute
CN109408809A (en) * 2018-09-25 2019-03-01 天津大学 A kind of sentiment analysis method for automobile product comment based on term vector
CN109635287A (en) * 2018-11-26 2019-04-16 平安科技(深圳)有限公司 Method, apparatus, computer equipment and the storage medium of policy dynamics analysis
CN109871533A (en) * 2019-01-04 2019-06-11 北京车慧科技有限公司 A kind of corpus processing system based on corpus field
CN111611461A (en) * 2019-05-14 2020-09-01 北京精准沟通传媒科技股份有限公司 Data processing method and device
CN110442728A (en) * 2019-06-28 2019-11-12 天津大学 Sentiment dictionary construction method based on word2vec automobile product field
CN111144929A (en) * 2019-12-04 2020-05-12 天津大学 Comment object and word combined extraction method for automobile industry user generated content
CN111767399A (en) * 2020-06-30 2020-10-13 平安国际智慧城市科技股份有限公司 Emotion classifier construction method, device, equipment and medium based on unbalanced text set
CN114547167A (en) * 2022-01-27 2022-05-27 启明信息技术股份有限公司 Automobile public opinion sentiment analysis method

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