CN107622411A - A kind of advertisement push system, method, apparatus, terminal and computer-readable recording medium - Google Patents
A kind of advertisement push system, method, apparatus, terminal and computer-readable recording medium Download PDFInfo
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- CN107622411A CN107622411A CN201710661001.4A CN201710661001A CN107622411A CN 107622411 A CN107622411 A CN 107622411A CN 201710661001 A CN201710661001 A CN 201710661001A CN 107622411 A CN107622411 A CN 107622411A
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Abstract
The present invention is applied to communication technical field, there is provided a kind of advertisement push system, including：Stop field identification system, for obtaining the number-plate number of vehicle and the identification information in parking lot, and is sent to management server；Management server, for the identification information according to parking lot, obtain the merchant identification information for carrying the affiliated commercial circle in parking lot in parking lot and the parking red packet of corresponding merchant advertisement；For obtaining the user account bound with the number-plate number according to the number-plate number, and parking red packet is pushed to user account；Intelligent terminal, under user account logging status, parking red packet to be shown to user, after user opens parking red packet, merchant identification information is shown to user；After user reads merchant advertisement by selected Business Information, the granting instruction of generation red packet, and it is sent to management server.Advertisement push system provided in an embodiment of the present invention, merchant advertisement are precisely pushed to parking lot user, and push mode is more attractive.
Description
Technical field
The invention belongs to communication technical field, more particularly to a kind of advertisement push system, method, terminal and computer-readable
Storage medium.
Background technology
The means that advertisement publicizes as businessman and promotes product, attracts consumer, it is presented in a manner of diversified wide
Big consumer.Common billboard mode, television advertising formula, leaflet formula etc., but existing advertising mode can not be all directed to
Particular consumer pushes, and advertising effect is undesirable.
In view of the above-mentioned problems, prior art is by after admission vehicle is identified parking lot admission mouth, by parking lot
The Business Information of place commercial circle is sent to all users into parking lot, user can be received by short message businessman activity,
The favor informations such as discount, but on the one hand such a advertising mode is often intercepted in a manner of harassing and wrecking or refuse messages；
On the other hand, existing advertisement pushing mode is unattractive, and the advertising message that user pushes to some businessmans is simultaneously lost interest in, meeting
Directly ignore or delete the advertisement of push.
In summary, the advertisement pushing mode of prior art, it is impossible to realize that advertisement accurately pushes, and to user without attraction
Power.
The content of the invention
The embodiment of the present invention provides a kind of advertisement push system, it is intended to solves the advertisement pushing mode of prior art, it is impossible to
The problem of realizing that advertisement accurately pushes, and being had no attraction to user.
The embodiment of the present invention is achieved in that a kind of advertisement push system, including：
Stop field identification system, for when vehicle enters parking lot, obtaining the number-plate number of vehicle and the mark in parking lot
Know information, and be sent to management server；
Management server, for the identification information according to the parking lot, the parking red packet in the parking lot is obtained, it is described
Parking red packet carries the merchant identification information of the affiliated commercial circle in parking lot and corresponding merchant advertisement；For according to the license plate number
Code obtains the user account with number-plate number binding, and the parking red packet is pushed into the user account；
Intelligent terminal, under the user account logging status, showing the parking red packet to user, being beaten in user
After opening the parking red packet, the merchant identification information is shown to user；When user reads institute by the selected Business Information
After stating merchant advertisement, the granting instruction of generation red packet, and it is sent to the management server；
The management server is additionally operable to after the red packet granting instruction is received, will be red corresponding to the parking red packet
Bag number is transferred to the user account.
The embodiment of the present invention also provides a kind of advertisement sending method, and applied to client, methods described comprises the following steps：
After vehicle enters parking lot, the user terminal where the user account bound with the number-plate number of the vehicle
Displaying parking red packet, the parking red packet are the parking red packet in the parking lot；
The parking red packet for receiving user gets request, believes to the merchant identification of user's displaying and the parking red packet binding
Breath；
When receiving user to the selection operation of the merchant identification information, believe to user's displaying with the merchant identification
Merchant advertisement corresponding to breath；
After judging that user has read the merchant advertisement, red packet granting instruction is sent to management server, makes the pipe
The red packet number of the parking red packet is transferred to the user account by reason server.
The embodiment of the present invention also provides a kind of advertisement pushing device, and applied to client, described device includes：
Stop red packet display unit, for after vehicle enters parking lot, what is bound with the number-plate number of the vehicle
User terminal displaying parking red packet where user account, the parking red packet is the parking red packet in the parking lot；
Merchant identification information display unit, the parking red packet for receiving user get request, to user displaying with it is described
Stop the merchant identification information that red packet is bound；
Merchant advertisement display unit, for when receiving user to the selection operation of the merchant identification information, Xiang Yong
Family shows merchant advertisement corresponding with the merchant identification information；And
Red packet provides instruction sending unit, for after judging that user has read the merchant advertisement, to management server
Red packet granting instruction is sent, makes the management server that the red packet number of the parking red packet is transferred into the user account.
The embodiment of the present invention also provides a kind of advertisement pushing terminal, and the advertisement pushing terminal includes：Terminal display, place
Manage device, memory and be stored in the computer program that can be run in the memory and on the processor, the processing
Device realizes the function as described in above-mentioned advertisement pushing device when performing the computer program.
The embodiment of the present invention also provides a kind of computer-readable recording medium, and the computer-readable recording medium storage has
Computer program, the function as described in above-mentioned advertisement pushing device is realized when the computer program is executed by processor.
Advertisement push system provided in an embodiment of the present invention, management server are stopped according to what parking field identification system recognized
The identification information in parking lot, the merchant identification information and the parking red packet of corresponding merchant advertisement that the affiliated commercial circle in parking lot will be carried,
The user account of the number-plate number binding of the admission vehicle recognized with parking field identification system is pushed to, user passes through intelligent end
Parking red packet is opened after holding login user account, and produces red packet granting after merchant advertisement is read and instructs to management server,
Red packet number corresponding to parking red packet is transferred to user account by management server, and parking lot businessman can be by merchant advertisement information
Parking lot admission vehicle user accurately is pushed to, and advertisement pushing mode is more attractive, advertisement promotion effect is more preferable；Separately
Outside, management server can also count to merchant advertisement amount of reading, facilitate businessman to understand the effect of advertisement promotion, adjust in real time
Integral quotient man favor information, to reach optimal advertisement promotion effect.
Brief description of the drawings
Fig. 1 is a kind of schematic network structure of advertisement push system provided in an embodiment of the present invention；
Fig. 2 is a kind of timing diagram of advertisement push system provided in an embodiment of the present invention；
Fig. 3 is a kind of practical application scene at the red packet push interface of advertisement push system provided in an embodiment of the present invention
Figure；
Fig. 4 is a kind of practical application scene of businessman's red packet page of advertisement push system provided in an embodiment of the present invention
Figure；
Fig. 5 is a kind of practical application scene of the merchant details page of advertisement push system provided in an embodiment of the present invention
Figure；
Fig. 6 a are a kind of realities of the red packet record of the preferential loose-leaf of advertisement push system provided in an embodiment of the present invention
Border application scenario diagram；
Fig. 6 b are a kind of realities of the preferential record of the preferential loose-leaf of advertisement push system provided in an embodiment of the present invention
Border application scenario diagram；
Fig. 7 is a kind of structural representation of advertisement pushing device provided in an embodiment of the present invention；
Fig. 8 is the structural representation of another advertisement pushing device provided in an embodiment of the present invention.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, it is right below in conjunction with drawings and Examples
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
Advertisement push system provided in an embodiment of the present invention, the intelligent terminal user in parking lot are sent according to management server
Carry merchant identification information and the parking lot red packet of corresponding merchant advertisement, after merchant advertisement is read obtain parking lot it is red
Bag, parking lot businessman can be by merchant advertisement accurate information propelling to parking lot admission vehicle user, and advertisement pushing mode is more
Attractive, advertisement promotion effect is more preferable.
Fig. 1 shows a kind of schematic network structure of advertisement push system provided in an embodiment of the present invention, and the advertisement pushes away
System is sent to include：Management server 120, at least one parking field identification system 110 to be communicated with management server 120 and with
At least one intelligent terminal 130 that management server 120 is communicated.
In embodiments of the present invention, connected between management server 120 and parking field identification system 110 by cable network
Or wireless network connection；Wireless network connects, such as WiFi (WIreless-FIdelity, Wireless Fidelity), bluetooth connection etc..
As one embodiment of the present of invention, the parking field identification system 110 for passing through network connection with management server 120
It can be parking lot possessed by market, government department, residential quarters, office space etc..
In embodiments of the present invention, the parking facility with parking field identification system 110 can include near commercial circle
Various businessmans, such as：Clothing merchant, shoes and hats businessman, toy businessman, food and drink businessman, cosmetics businessman etc..
In embodiments of the present invention, wireless network connection or mobile is passed through between intelligent terminal 130 and management server 120
Network connection, wireless network connection includes but is not limited to, such as WiFi (WIreless-FIdelity, Wireless Fidelity), bluetooth connection
Deng；Mobile network's connection includes but is not limited to, such as GSM (Global System forMobile communications, the whole world
GSM), CDMA (Code Division Multiple Access, CDMA) etc..
As one embodiment of the present of invention, intelligent terminal 130 includes but is not limited to：Smart mobile phone, computer, individual number
Word assistant, tablet device etc..
Fig. 2 is a kind of timing diagram of advertisement push system provided in an embodiment of the present invention, below, with reference to Fig. 1 and Fig. 2 to wide
Supplying system is accused to be specifically described：
Management server 120 opens authority for the parking lot businessman where parking field identification system 110.
In embodiments of the present invention, management server 120 can open authority by parking lot businessman of real-time online, e.g.,
When opening authority request of businessman of line real-time reception, authority is opened for businessman real-time online；Or management server 120 can
To be periodically that parking lot businessman opens authority, the point of every morning 9. -10 can be such as set to open businessman's authority time, had
Body can be configured according to user, facilitate businessman to open authority.
In embodiments of the present invention, the authority that businessman opens includes the setting authority of merchant advertisement, and merchant advertisement includes：Business
Shop information, promotion item information, favor information etc..Store information includes：Firm name, shop picture, store locations are (such as：Business
Commercial circle title, floor, number where shop) etc.；Promotion item includes：Promotion item title, promotion item specification, promotion item
Picture etc.；Favor information includes：Reward voucher quantity, reward voucher value, preferential brief introduction, reward voucher operation instruction etc..
Parking lot businessman where parking field identification system 110 adds store information, promotion item and favor information；Parking
The store information of addition, promotion item and favor information are sent to management clothes by the parking lot businessman where field identification system 110
Business device 120；Management server 120 preserves store information, promotion item and the favor information of businessman's addition.
In embodiments of the present invention, management server 120 can add businessman store information, promotion item and preferential
Information is stored in the Fixed disk or mobile hard disk of management server 120, can also be stored in the cloud of management server 120
Hold in Dropbox, do not limit specifically.
Stop field identification system 110, for when vehicle enters parking lot, obtaining the number-plate number and the parking lot of vehicle
Identification information, and it is sent to management server 120.
In embodiments of the present invention, in embodiments of the present invention, parking lot mark is as the unique of the corresponding parking lot of identification
Mark.
In embodiments of the present invention, parking field identification system 110 includes vehicle identification equipment, and vehicle identification equipment is typically set
Put entrance in parking lot, the exit in parking lot, for identify the number-plate number of the parking lot vehicle that comes in and goes out, parking lot mark,
Vehicle discrepancy parking lot time etc..
As one embodiment of the present of invention, vehicle identification equipment can be split type vehicle identification equipment, can also be
Integral vehicle identification equipment, such as high-definition intelligent video camera, selected with specific reference to user's request.
Management server 120, for the identification information according to parking lot, the parking red packet in parking lot is obtained, stop red packet
Carry the merchant identification information of the affiliated commercial circle in parking lot and corresponding merchant advertisement；For according to number-plate number acquisition and car plate
The user account of number binding, and parking red packet is pushed to the user account.
In embodiments of the present invention, user can sign in the APP of the offer of management server 120 by intelligent terminal 130
The registration of user account is carried out in (Application, application program), user can also sign in pipe by intelligent terminal 130
Manage server 120 and the registration that user account is carried out in webpage is provided.
In embodiments of the present invention, user account includes：User's name, user's sex, the user's account for binding the number-plate number
Family etc., user can pay user account to the e-payment such as logical with wechat, Alipay, wealth and be bound, stopped, done shopping,
The payment of the expenses such as amusement.
Optionally, user can also prestore electronic sum of money in user account；Red packet, reward voucher are received by user account
Deng, facilitate user carry out on-line payment.
In embodiments of the present invention, unique mark of the merchant identification information as identification corresponding merchant.
As one embodiment of the present of invention, merchant identification information and corresponding merchant advertisement can include：Firm name,
Place commercial circle title, preferential brief introduction etc. are combined；It can also include：Firm name, promotion item, preferential value combination etc., specifically not
Limit, businessman can be set according to various situations.
Intelligent terminal 130, under user account logging status, showing parking red packet to user, opening and stop in user
After car red packet, merchant identification information is shown to user；After user reads merchant advertisement by selected merchant identification information, generation
Red packet granting instructs, and is sent to management server 120.
In embodiments of the present invention, the red packet that stops is the parking lot red packet that management server 120 provides, such as " kitten parking "
Management server can provide the user parking lot red packet, and the number of parking lot red packet can be 0.5 yuan, 1 yuan, 1.5 yuan, 2 yuan etc..
As one embodiment of the present of invention, user can by click on the red packet in the interface of intelligent terminal 130 get into
Mouth gets parking red packet.
In embodiments of the present invention, user whether read merchant advertisement can be by judging that user selectes merchant identification information
Time whether judged more than default threshold value, when the time for judging merchant identification information that user selectes exceed it is default
During threshold value, red packet granting instruction is automatically generated, effectively prevents from getting red packet to read the user of merchant advertisement, promotes merchant advertisement
Popularization.
Referring to Fig. 3, in practical application, after user A signs in " kitten parking " APP by mobile phone, user A can see
The parking lot red packet " red packet is robbed in click " of " kitten parking " push, user A can be by getting after clicking on " red packet is robbed in click "
0.63 yuan of the red packet of " kitten parking " APP push, attracts user to read merchant advertisement, facilitates merchant advertisement to promote.
Referring to Fig. 4 and Fig. 5, in other practical applications of the invention, user A signs in " kitten parking " APP by mobile phone
Afterwards, " businessman's red packet " icon is clicked directly on, into businesses lists, the icon that " clicking on businessman to obtain " is clicked in businesses lists comes
0.63 yuan of the red packet of " kitten parking " APP push is got, facilitates user to carry out different selections.
Management server 120 is additionally operable to that after red packet granting instruction is received, red packet number corresponding to parking red packet is turned
Move on to the user account.
Advertisement push system provided in an embodiment of the present invention, management server 120 identify according to parking field identification system 110
The identification information in the parking lot arrived, by the merchant identification information for carrying the affiliated commercial circle in parking lot and the parking of corresponding merchant advertisement
Red packet, it is pushed to the user account for the number-plate number binding that the 110 admission vehicles recognized are known with parking field identification system, user
By opening parking red packet after the login user account of intelligent terminal 130, and red packet granting instruction is produced after merchant advertisement is read
To management server 120, red packet number corresponding to parking red packet is transferred to user account, parking lot business by management server 120
Family can be by merchant advertisement accurate information propelling to parking lot admission vehicle user, and advertisement pushing mode is more attractive,
Advertisement promotion effect is more preferable.
In embodiments of the present invention, merchant identification information carries businessman's red packet information, and businessman's red packet information is used to prompt
User can get businessman's red packet；
Management server 120 is additionally operable to that after red packet granting instruction is received, red packet number corresponding to parking red packet is turned
The user account is moved on to, is specially：
Management server 120 is additionally operable to after red packet granting instruction is received, by the red packet of red packet and businessman's red packet that stops
Number is transferred to user account.
In embodiments of the present invention, businessman's red packet information includes：Merchant identification information overstriking is shown, believes merchant identification
Band color is ceased to show, find to lead by one of merchant identification information flickering display etc. or its combination, effectively prompting user
The businessman of businessman's red packet is taken, attracts user to browse merchant advertisement.
In embodiments of the present invention, businessman's red packet can be preset by businessman, and such as setting businessman's red packet is：1 yuan, 2 yuan, 3
Member, 4 yuan, 5 yuan etc., by set businessman's red packet attract user read merchant advertisement, be easy to the popularization of merchant advertisement.
In practical application, after user C enters a parking lots, 1 yuan of the red packet in a parking lots can be first got by cell phone application,
The businesses lists shown by blinking yellow illumination are recognized that clothing merchant Q has businessman's red packet, and user C is by having read clothes
After the advertisement of businessman Q one " happy schoolgirl's section, whole audience women's dress 5 are turned up ", a parkings got can be viewed in its account
1 yuan of parking red packet of field and 2.1 yuan of businessman's red packets of Q businessmans, effectively attraction user's reading advertisements, advertisement pushing effect are more preferable.
It is appreciated that in embodiments of the present invention, user only by reading merchant advertisement after selected merchant identification information,
System could generate red packet and send instructions to management server 120, and management server 120 sends instruction according to the red packet received
Parking red packet and businessman's red packet are sent in user account, while facilitating businessman to carry out advertisement promotion, prevent from not readding
Red packet wasting phenomenon caused by the user for reading merchant advertisement gets red packet, reach the effect for preferably attracting user using red packet.
In embodiments of the present invention, merchant advertisement gets entrance including coupons, and when user's triggering, the businessman is excellent
When favour certificate gets entrance, reward voucher is got, by setting coupons to get entrance, further promotes user's customer consumption.
In embodiments of the present invention, reward voucher includes：Preferential value certificate, rebate value certificate.Preferential value certificate, such as 5 yuan of certificates, 10 yuan
Certificate；Rebate value certificate, such as 9 folding certificates, 8 folding certificates.
As one embodiment of the present of invention, user can pass through intelligence after reading merchant advertisement and getting businessman's red packet
Can terminal 130 check red packet get record, it is preferential get record etc..
In embodiments of the present invention, red packet is got record and included：When red packet gets businessman or stop title, red packet are got
Between, red packet service condition, red packet operation instruction etc..
In embodiments of the present invention, preferential record of getting includes：Reward voucher, preferential affiliated Merchant name, preferential use have
Effect phase, preferential service condition, preferential operation instruction etc..
Referring to Fig. 6 a and Fig. 6 b, looked into for example, user B can be logged in by tablet personal computer in the red packet record of the account of oneself
See all red packets record in " window of strand " parking lot, 10 yuan of reward vouchers, 8 in " green tea dining room " are viewed in preferential record
Roll over coupons, facilitate user to search, understand red packet in account, the getting of reward voucher, service condition.
In embodiments of the present invention, intelligent terminal 130 is additionally operable to as the selection behaviour for receiving user to merchant identification information
When making, merchant advertisement amount of reading statistics is reported to management server 120；
The merchant advertisement amount of reading statistics that management server 120 is additionally operable to be reported according to intelligent terminal 130 is to businessman
Advertisement reading amount counted.
In embodiments of the present invention, user can be by the select button of the screen of intelligent terminal 130 to merchant identification information
Selection operation is carried out, in other embodiments of the present invention, user can also be by the button on intelligent terminal 130 to merchant identification
Information carries out selection operation.
In embodiments of the present invention, merchant advertisement amount of reading statistics includes：It is wide to read businessman by user in certain time
The number statistics of announcement, it is preferred that the number that user reads merchant advertisement reads merchant advertisement at least once including same user
Number.
For example, the diet advertisement of one of " green tea dining room " entitled " glamour June, cuisines revelry ", in " one day June 2 day
Interior user's pageview is 2000 times, then management server 120 is clear according to entry advertisement of the pageview on the same day to " green tea dining room "
The amount of looking at is counted, and businessman can understand advertising results by the statistics of the advertisement pageview of businessman, facilitate businessman in time to wide
Announcement is adjusted.
In embodiments of the present invention, intelligent terminal 130 is additionally operable to as the selection behaviour for receiving user to merchant identification information
When making, red packet receiptor's information is reported to management server 120.
In embodiments of the present invention, red packet receiptor information includes：Receiptor's title, receiptor ID
(Identification, identity number) etc..
In embodiments of the present invention, do not have businessman's red packet in some merchant advertisements, by being reported to management server 120
Red packet receiptor's information, management server 120 are got quantity to red packet and counted, and facilitate businessman to understand and carry businessman's red packet
Merchant advertisement push effect.
Fig. 7 shows a kind of structural representation of advertisement pushing device provided in an embodiment of the present invention, for convenience of description,
The part related to the embodiment of the present invention is illustrate only, the advertisement pushing device 200 is applied to client, including：
Stop red packet display unit 210, for after vehicle enters parking lot, in the use bound with the number-plate number of vehicle
User terminal displaying parking red packet where the account of family, parking red packet is the parking red packet in parking lot；
In embodiments of the present invention, user terminal includes：Intelligent terminal, intelligent terminal include but is not limited to：Smart mobile phone,
Computer, personal digital assistant, tablet device etc..
In embodiments of the present invention, user can be signed in by intelligent terminal is carried out in the APP of management server offer
The registration of user account, user can also be signed in management server by intelligent terminal and provide progress user account in webpage
Registration.
In embodiments of the present invention, user account includes：User's name, user's sex, the user's account for binding the number-plate number
Family etc., user can pay user account to the e-payment such as logical with wechat, Alipay, wealth and be bound, stopped, done shopping,
The payment of the expenses such as amusement.
Optionally, user can also prestore electronic sum of money in user account；Red packet, reward voucher are received by user account
Deng, facilitate user carry out on-line payment.
Merchant identification information display unit 220, the parking red packet for receiving user get request, are shown to user with stopping
The merchant identification information of car red packet binding；
In embodiments of the present invention, in embodiments of the present invention, merchant identification information is as the unique of identification corresponding merchant
Mark.
In embodiments of the present invention, the red packet that stops is the parking lot red packet that management server provides, and such as " kitten parking " is managed
Reason server can provide the user parking lot red packet, and the number of parking lot red packet can be 0.5 yuan, 1 yuan, 1.5 yuan, 2 yuan etc..
As one embodiment of the present of invention, user can get entrance neck by clicking on the red packet in intelligent terminal interface
Take parking red packet.
Merchant advertisement display unit 230, for when receiving user to the selection operation of merchant identification information, to user
Displaying merchant advertisement corresponding with merchant identification information；
In embodiments of the present invention, user can be carried out by the select button of intelligent terminal screen to merchant identification information
Selection operation, in other embodiments of the present invention, user can also be entered by the button on intelligent terminal to merchant identification information
Row selection operation.
As one embodiment of the present of invention, merchant identification information and corresponding merchant advertisement can include：Firm name,
Place commercial circle title, preferential brief introduction etc. are combined；It can also include：Firm name, promotion item, preferential value combination etc., specifically not
Limit, businessman can be set according to various situations.
Red packet provides instruction sending unit 240, for after judging that user has read merchant advertisement, being sent out to management server
Instruction is provided in a gift of money at Chinese New Year, makes management server that the red packet number for the red packet that stops is transferred into user account.
In embodiments of the present invention, user whether read merchant advertisement can be by judging that user selectes merchant identification information
Time whether judged more than default threshold value, when the time for judging merchant identification information that user selectes exceed it is default
During threshold value, red packet granting instruction is automatically generated, effectively prevents from getting red packet to read the user of merchant advertisement, promotes merchant advertisement
Popularization.
In embodiments of the present invention, the red packet that stops is the parking lot red packet that management server provides, and such as " kitten parking " is managed
Reason server can provide the user parking lot red packet, and the number of parking lot red packet can be 0.5 yuan, 1 yuan, 1.5 yuan, 2 yuan etc..
Advertisement pushing device provided in an embodiment of the present invention, management server are stopped according to what parking field identification system recognized
The identification information in parking lot, the merchant identification information and the parking red packet of corresponding merchant advertisement that the affiliated commercial circle in parking lot will be carried,
The user account of the number-plate number binding of the admission vehicle recognized with parking field identification system is pushed to, user passes through intelligent end
Parking red packet is opened after holding login user account, and produces red packet granting after merchant advertisement is read and instructs to management server,
Red packet number corresponding to parking red packet is transferred to user account by management server, and parking lot businessman can be by merchant advertisement information
Parking lot admission vehicle user accurately is pushed to, and advertisement pushing mode is more attractive, advertisement promotion effect is more preferable.
In embodiments of the present invention, merchant identification information carries businessman's red packet information, and red packet provides instruction sending unit
Including 240：
Red packet granting instructs transmission sub-unit 241, for after judging that user has read merchant advertisement, to management server
Red packet granting instruction is sent, makes management server that the red packet number of stop red packet and businessman's red packet is transferred into user's account
Family.
In embodiments of the present invention, businessman's red packet information includes：Merchant identification information overstriking is shown, believes merchant identification
Band color is ceased to show, find to lead by one of merchant identification information flickering display etc. or its combination, effectively prompting user
The businessman of businessman's red packet is taken, attracts user to browse merchant advertisement.
In embodiments of the present invention, businessman's red packet can be preset by businessman, and such as setting businessman's red packet is：1 yuan, 2 yuan, 3
Member, 4 yuan, 5 yuan etc., by set businessman's red packet attract user read merchant advertisement, be easy to the popularization of merchant advertisement.
In practical application, after user C enters a parking lots, 1 yuan of red packet in a parking lots can be first got by cell phone application,
The businesses lists shown by blinking yellow illumination are recognized that clothing merchant Q has businessman's red packet, and user C is by having read clothes
After the advertisement of businessman Q one " happy schoolgirl's section, whole audience women's dress 5 are turned up ", a parkings got can be viewed in its account
1 yuan of parking red packet of field and 2.1 yuan of businessman's red packets of Q businessmans, effectively attraction user's reading advertisements, advertisement pushing effect are more preferable.
In embodiments of the present invention, user after selected merchant identification information only by reading merchant advertisement, system ability
Generation red packet sends instructions to management server, and management server sends instruction according to the red packet received will parking red packet and business
Family's red packet is sent in user account, while facilitating businessman to carry out advertisement promotion, prevents from not reading the use of merchant advertisement
Red packet wasting phenomenon caused by red packet is got at family, reach the effect for preferably attracting user using red packet.
In embodiments of the present invention, merchant advertisement gets entrance including coupons, and when user's triggering, the businessman is excellent
When favour certificate gets entrance, reward voucher is got, by setting coupons to get entrance, further promotes user's customer consumption.
In embodiments of the present invention, reward voucher includes：Preferential value certificate, rebate value certificate.Preferential value certificate, such as 5 yuan of certificates, 10 yuan
Certificate；Rebate value certificate, such as 9 folding certificates, 8 folding certificates.
As one embodiment of the present of invention, user can pass through intelligence after reading merchant advertisement and getting businessman's red packet
Can terminal check red packet get record, it is preferential get record etc..
In embodiments of the present invention, red packet is got record and included：When red packet gets businessman or stop title, red packet are got
Between, red packet service condition, red packet operation instruction etc..
In embodiments of the present invention, preferential record of getting includes：Reward voucher, preferential affiliated Merchant name, preferential use have
Effect phase, preferential service condition, preferential operation instruction etc..
Fig. 8 be another advertisement pushing device 300 provided in an embodiment of the present invention structural representation, its with described in Fig. 7
The difference of advertisement pushing device 200 be that the advertisement pushing device 300 also includes：
Advertisement reading amount statistics reporting unit 310, for working as the selection behaviour for receiving user to merchant identification information
When making, merchant advertisement amount of reading statistics is reported to management server, so that advertisement reading amount of the management server to businessman
Counted.
In embodiments of the present invention, user can be carried out by the select button of intelligent terminal screen to merchant identification information
Selection operation, in other embodiments of the present invention, user can also be entered by the button on intelligent terminal to merchant identification information
Row selection operation.
In embodiments of the present invention, merchant advertisement amount of reading statistics includes：It is wide to read businessman by user in certain time
The number statistics of announcement, it is preferred that the number that user reads merchant advertisement reads merchant advertisement at least once including same user
Number.
For example, the diet advertisement of one of " green tea dining room " entitled " glamour June, cuisines revelry ", in " one day June 2 day
Interior user's pageview is 2000 times, then entry advertisement pageview of the management server according to the pageview on the same day to " green tea dining room "
Counted, businessman can understand advertising results by the statistics of the advertisement pageview of businessman, facilitate businessman to enter in time to advertisement
Row adjustment.
In embodiments of the present invention, advertisement pushing device 300 also includes：
Red packet receiptor's information reporting unit 320, for when receiving user to the selection operation of merchant identification information,
Red packet receiptor's information is reported to management server.
In embodiments of the present invention, red packet receiptor information includes：Receiptor's title, receiptor ID etc..
In embodiments of the present invention, do not have businessman's red packet in some merchant advertisements, it is red by being reported to management server
Receiptor's information is wrapped, management server is got quantity to red packet and counted, and facilitates businessman to understand the business for carrying businessman's red packet
The push effect of family's advertisement.
Advertisement pushing device provided in an embodiment of the present invention, management server are stopped according to what parking field identification system recognized
The identification information in parking lot, the merchant identification information and the parking red packet of corresponding merchant advertisement that the affiliated commercial circle in parking lot will be carried,
The user account of the number-plate number binding of the admission vehicle recognized with parking field identification system is pushed to, user passes through intelligent end
Parking red packet is opened after holding login user account, and produces red packet granting after merchant advertisement is read and instructs to management server,
Red packet number corresponding to parking red packet is transferred to user account by management server, and parking lot businessman can be by merchant advertisement information
Parking lot admission vehicle user accurately is pushed to, and advertisement pushing mode is more attractive, advertisement promotion effect is more preferable；Separately
Outside, management server can also count to merchant advertisement amount of reading, facilitate businessman to understand the effect of advertisement promotion, adjust in real time
Integral quotient man favor information, to reach optimal advertisement promotion effect.
The embodiment of the present invention provides a kind of advertisement pushing terminal, and the advertisement pushing terminal includes：Processor, memory and
It is stored in the computer program that can be run in the memory and on the processor, such as advertisement pushing program.Processor
The function in above-mentioned each advertisement pushing device embodiment, such as the dress of advertisement pushing shown in Fig. 7 are realized when performing computer program
The function of putting.
Exemplary, computer program can be divided into one or more modules, and one or more module is stored
In memory, and by computing device, to complete the present invention.One or more modules can complete specific function
Series of computation machine programmed instruction section, the instruction segment are used to describe implementation procedure of the computer program in advertisement pushing terminal.
For example, the computer program can be divided into unit as shown in Figure 7.
It will be understood by those skilled in the art that the description of above-mentioned advertisement pushing terminal is only example, do not form to wide
The restriction of push terminal is accused, parts more more or less than foregoing description can be included, either combines some parts or difference
Part, such as input-output equipment, network access equipment, bus etc. can be included.
The processor can be CPU (Central Processing Unit, CPU), can also be it
His general processor, digital signal processor (Digital Signal Processor, DSP), application specific integrated circuit
(Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other PLDs, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor can also be any conventional processor
Deng the processor is the control centre of the advertisement pushing terminal, utilizes various interfaces and the whole advertisement pushing of connection
The various pieces of terminal.
The memory can be used for storing the computer program and/or module, and the processor is by running or performing
The computer program and/or module being stored in the memory, and the data being stored in memory are called, described in realization
The various functions of advertisement pushing terminal.The memory can mainly include storing program area and storage data field, wherein, store journey
Sequence area can storage program area, application program (such as sound-playing function, image player function needed at least one function
Deng) etc.；Storage data field can store uses created data (such as voice data, phone directory etc.) etc. according to mobile phone.This
Outside, memory can include high-speed random access memory, can also include nonvolatile memory, such as hard disk, internal memory, insert
Connect formula hard disk, intelligent memory card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card, flash memory
Block (Flash Card), at least one disk memory, flush memory device or other volatile solid-state parts.
If the integrated module/unit of the advertisement pushing terminal is realized in the form of SFU software functional unit and as independently
Production marketing or in use, can be stored in a computer read/write memory medium.Based on such understanding, the present invention
All or part of Elementary Function in above-described embodiment device is realized, the hardware of correlation can also be instructed by computer program
To complete, described computer program can be stored in a computer-readable recording medium, and the computer program is by processor
During execution, the Elementary Function of above-mentioned each device embodiment can be achieved.Wherein, the computer program includes computer program generation
Code, the computer program code can be source code form, object identification code form, executable file or some intermediate forms
Deng.The computer-readable medium can include：Any entity or device, the record of the computer program code can be carried
Medium, USB flash disk, mobile hard disk, magnetic disc, CD, computer storage, read-only storage (ROM, Read-Only Memory), with
Machine access memory (RAM, Random Access Memory), electric carrier signal, telecommunication signal and software distribution medium etc..
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention
All any modification, equivalent and improvement made within refreshing and principle etc., should be included in the scope of the protection.
Claims (17)
1. a kind of advertisement push system, it is characterised in that the system includes：
Stop field identification system, for when vehicle enters parking lot, obtaining the number-plate number of vehicle and the mark letter in parking lot
Breath, and it is sent to management server；
Management server, for the identification information according to the parking lot, obtain the parking red packet in the parking lot, the parking
Red packet carries the merchant identification information of the affiliated commercial circle in parking lot and corresponding merchant advertisement；For being obtained according to the number-plate number
The user account with number-plate number binding is taken, and the parking red packet is pushed to the user account；
Intelligent terminal, under the user account logging status, the parking red packet to be shown to user, institute is opened in user
After stating parking red packet, the merchant identification information is shown to user；When user reads institute by the selected merchant identification information
After stating merchant advertisement, the granting instruction of generation red packet, and it is sent to the management server；
The management server is additionally operable to after the red packet granting instruction is received, by red packet number corresponding to the parking red packet
Volume is transferred to the user account.
2. advertisement push system as claimed in claim 1, it is characterised in that the merchant identification information carries businessman's red packet
Information, businessman's red packet information are used to prompt user to get businessman's red packet；
The management server is additionally operable to after the red packet granting instruction is received, will be red corresponding to the parking red packet
Bag number is transferred to the user account, is specially：
The management server is additionally operable to after the red packet granting instruction is received, and the parking red packet and the businessman is red
The red packet number of bag is transferred to the user account.
3. advertisement push system as claimed in claim 1, it is characterised in that the merchant advertisement is got including coupons
Entrance, when user, which triggers the coupons, gets entrance, get reward voucher.
4. advertisement push system as claimed in claim 1, it is characterised in that the intelligent terminal, which is additionally operable to work as, receives user
During to the selection operation of the merchant identification information, merchant advertisement amount of reading statistics is reported to management server；
The merchant advertisement amount of reading statistics that the management server is additionally operable to be reported according to the intelligent terminal is to businessman's
Advertisement reading amount is counted.
5. advertisement push system as claimed in claim 1, it is characterised in that the intelligent terminal, which is additionally operable to work as, receives user
During to the selection operation of the merchant identification information, red packet receiptor's information is reported to management server.
6. a kind of advertisement sending method, applied to client, it is characterised in that methods described comprises the following steps：
After vehicle enters parking lot, in the user terminal displaying where the user account bound with the number-plate number of the vehicle
Stop red packet, and the parking red packet is the parking red packet in the parking lot；
The parking red packet for receiving user gets request, to the merchant identification information of user's displaying and the parking red packet binding；
When receiving user to the selection operation of the merchant identification information, to user's displaying and the merchant identification information pair
The merchant advertisement answered；
After judging that user has read the merchant advertisement, red packet granting instruction is sent to management server, makes the management clothes
The red packet number of the parking red packet is transferred to the user account by business device.
7. advertisement sending method as claimed in claim 6, it is characterised in that the merchant identification information carries businessman's red packet
Information, it is described after judging that user has read the merchant advertisement, red packet granting instruction is sent to management server, makes the pipe
The red packet number of the parking red packet is transferred to the user account by reason server, is specially：
After judging that user has read the merchant advertisement, red packet granting instruction is sent to the management server, makes the pipe
The red packet number of the parking red packet and businessman's red packet is transferred to the user account by reason server.
8. advertisement sending method as claimed in claim 6, it is characterised in that the merchant advertisement is got including coupons
Entrance, when user, which triggers the coupons, gets entrance, get reward voucher.
9. advertisement sending method as claimed in claim 6, it is characterised in that when receiving user to the merchant identification information
Selection operation when, merchant advertisement amount of reading statistics is reported to the management server, so that the management server pair
The advertisement reading amount of businessman is counted.
10. advertisement sending method as claimed in claim 6, it is characterised in that believe when receiving user the merchant identification
During the selection operation of breath, red packet receiptor's information is reported to the management server.
A kind of 11. advertisement pushing device, applied to client, it is characterised in that described device includes：
Stop red packet display unit, for after vehicle enters parking lot, in the user bound with the number-plate number of the vehicle
User terminal displaying parking red packet where account, the parking red packet is the parking red packet in the parking lot；
Merchant identification information display unit, the parking red packet for receiving user get request, to user's displaying and the parking
The merchant identification information of red packet binding；
Merchant advertisement display unit, for when receiving user to the selection operation of the merchant identification information, to user's exhibition
Show merchant advertisement corresponding with the merchant identification information；And
Red packet provides instruction sending unit, for after judging that user has read the merchant advertisement, being sent to management server
Red packet granting instructs, and makes the management server that the red packet number of the parking red packet is transferred into the user account.
12. advertisement pushing device as claimed in claim 11, it is characterised in that it is red that the merchant identification information carries businessman
Package informatin, the red packet, which provides instruction sending unit, to be included：
Red packet granting instructs transmission sub-unit, for after judging that user has read the merchant advertisement, to the management service
Device sends red packet granting instruction, the management server is transferred to the red packet number of the parking red packet and businessman's red packet
The user account.
13. advertisement pushing device as claimed in claim 11, it is characterised in that the merchant advertisement is led including coupons
Taking mouth, when user, which triggers the coupons, gets entrance, get reward voucher.
14. advertisement pushing device as claimed in claim 11, it is characterised in that described device also includes：
Advertisement reading amount statistics reporting unit, selection operation of the user to the merchant identification information is received for working as
When, merchant advertisement amount of reading statistics is reported to the management server, so that advertisement of the management server to businessman
Amount of reading is counted.
15. advertisement pushing device as claimed in claim 11, it is characterised in that described device also includes：
Red packet receiptor's information reporting unit, for when receiving user to the selection operation of the merchant identification information, to
The management server reports red packet receiptor's information.
16. a kind of advertisement pushing terminal, it is characterised in that the advertisement pushing terminal includes：Terminal display, processor, deposit
Reservoir and the computer program that can be run in the memory and on the processor is stored in, the computing device institute
The function such as claim 11-15 any claim described devices is realized when stating computer program.
17. a kind of computer-readable recording medium, the computer-readable recording medium storage has computer program, and its feature exists
In the function of realization such as claim 11-15 any claim described devices when the computer program is executed by processor.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710661001.4A CN107622411A (en) | 2017-08-04 | 2017-08-04 | A kind of advertisement push system, method, apparatus, terminal and computer-readable recording medium |
| PCT/CN2017/111724 WO2019024330A1 (en) | 2017-08-04 | 2017-11-17 | Advertisement pushing system, method and device, terminal and computer-readable storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710661001.4A CN107622411A (en) | 2017-08-04 | 2017-08-04 | A kind of advertisement push system, method, apparatus, terminal and computer-readable recording medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107622411A true CN107622411A (en) | 2018-01-23 |
Family
ID=61088822
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710661001.4A Pending CN107622411A (en) | 2017-08-04 | 2017-08-04 | A kind of advertisement push system, method, apparatus, terminal and computer-readable recording medium |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN107622411A (en) |
| WO (1) | WO2019024330A1 (en) |
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| CN108960896A (en) * | 2018-06-08 | 2018-12-07 | 阿里巴巴集团控股有限公司 | Data processing method, user terminal and server end |
| CN109246181A (en) * | 2018-07-24 | 2019-01-18 | 西安艾润物联网技术服务有限责任公司 | Information-pushing method and Related product based on vehicle identification |
| CN109741115A (en) * | 2019-01-25 | 2019-05-10 | 努比亚技术有限公司 | Link promotion method, terminal and computer readable storage medium based on red packet |
| CN109784914A (en) * | 2018-11-28 | 2019-05-21 | 四川商通实业有限公司 | A kind of red packet distribution method |
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| CN110856129A (en) * | 2018-08-21 | 2020-02-28 | 上海博泰悦臻网络技术服务有限公司 | Information delivery method and system |
| CN111144942A (en) * | 2019-12-26 | 2020-05-12 | 上海擎感智能科技有限公司 | Electronic equipment and pushing and displaying method and device of shopping mall preference information |
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| CN108960896A (en) * | 2018-06-08 | 2018-12-07 | 阿里巴巴集团控股有限公司 | Data processing method, user terminal and server end |
| CN110661825A (en) * | 2018-06-28 | 2020-01-07 | 阿里巴巴集团控股有限公司 | Method and device for realizing message pushing |
| CN110661825B (en) * | 2018-06-28 | 2022-07-15 | 阿里巴巴集团控股有限公司 | Method and device for pushing messages |
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| CN109246181A (en) * | 2018-07-24 | 2019-01-18 | 西安艾润物联网技术服务有限责任公司 | Information-pushing method and Related product based on vehicle identification |
| CN110856129A (en) * | 2018-08-21 | 2020-02-28 | 上海博泰悦臻网络技术服务有限公司 | Information delivery method and system |
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| CN109741115A (en) * | 2019-01-25 | 2019-05-10 | 努比亚技术有限公司 | Link promotion method, terminal and computer readable storage medium based on red packet |
| CN110020843A (en) * | 2019-03-26 | 2019-07-16 | 阿里巴巴集团控股有限公司 | Red packet based on trustship account gets method and device, electronic equipment |
| CN110020843B (en) * | 2019-03-26 | 2023-07-18 | 创新先进技术有限公司 | Red purse picking method and device based on escrow account and electronic equipment |
| CN110310018A (en) * | 2019-06-17 | 2019-10-08 | 深圳市幺柒零信息科技有限公司 | License board information processing method, device, electronic equipment and storage medium |
| CN110310018B (en) * | 2019-06-17 | 2023-08-25 | 深圳市幺柒零信息科技有限公司 | License plate information processing method and device, electronic equipment and storage medium |
| CN112116376A (en) * | 2019-06-21 | 2020-12-22 | 沈永培 | Intelligent management device for online advertisements in parking lot |
| CN110363577A (en) * | 2019-06-27 | 2019-10-22 | 上海淇馥信息技术有限公司 | Resource-niche methods of exhibiting, device and electronic equipment based on User Status |
| CN111144942A (en) * | 2019-12-26 | 2020-05-12 | 上海擎感智能科技有限公司 | Electronic equipment and pushing and displaying method and device of shopping mall preference information |
| CN111523922A (en) * | 2020-04-01 | 2020-08-11 | 北京三快在线科技有限公司 | Information pushing method and system, computer device and cloud server system |
| CN111523922B (en) * | 2020-04-01 | 2023-08-29 | 北京三快在线科技有限公司 | Information pushing method, system, computer device and cloud server system |
| CN111951053A (en) * | 2020-08-14 | 2020-11-17 | 中国工商银行股份有限公司 | Intelligent business district marketing information distribution method and device |
| CN111951053B (en) * | 2020-08-14 | 2024-04-16 | 中国工商银行股份有限公司 | Intelligent business district marketing information distribution method and device |
| CN112862033A (en) * | 2021-01-14 | 2021-05-28 | 支付宝(杭州)信息技术有限公司 | Bar code scanning and bar code associated information sending method, device, equipment and medium |
| CN116887340A (en) * | 2023-08-23 | 2023-10-13 | 深圳市欣易辰信息科技有限公司 | Real-time pushing system for short message status report |
| CN116887340B (en) * | 2023-08-23 | 2024-05-10 | 深圳市欣易辰信息科技有限公司 | Real-time pushing system for short message status report |
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Application publication date: 20180123 |