CN107578298A - A kind of manufacturing system and method for the interface list with advertisement - Google Patents
A kind of manufacturing system and method for the interface list with advertisement Download PDFInfo
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Abstract
The present invention relates to logistlcs technology field, and in particular to a kind of manufacturing system and method for the interface list with advertisement, the manufacturing system include:Server, data obtaining module, advertisement matching module;Face list synthesis module;Print module.Using the manufacturing system and method for interface list of the present invention, instant printing is be combined with each other with promoting the business model of advertisement, by having advertisement base in server storage, and advertisement putting condition, or it is buffered in local advertisement base, and advertisement putting condition, according to matching step and advertisement putting condition, advertisement matching screening is carried out for each order, form the interface list for being accompanied with advertisement, interface list with advertisement is printed immediately, the manufacturing system and method overcome tradition is blind to promote the shortcomings that accusing, on the premise of advertisement putting cost is saved, it is more intelligent, the dispensing advertisement of precision.
Description
Technical field
The present invention relates to electronics interface list advertisement, and in particular to a kind of manufacturing system of interface list with advertisement and side
Method.
Background technology
In the prior art, there are 100,000,000 courier packages, and the equivalent city dispatching of take-away of up to ten million times daily now, all need
Print interface list.Handing-over is taken out in the express delivery of so most magnitudes, and interface list therein is the main carriers of information,
And the optimum carrier of advertising message, huge advertising space be present.
Traditional interface singles print, only sender addressee and express delivery odd numbers and other additional informations, without wide
Accuse, or advertising slogan is itself advertising slogan of fixed businessman, can only general expression sea throwing, there are problems that not launching precisely, so
Do not approved by advertiser never, do not form advertising market.
Traditional advertisement that adhesive sticker form is pasted on landing courier packages, it is possible to achieve determine region dispensing, but need to carry
Preceding printing, take cycle length, it is also necessary to which artificial to paste, paste position and quality are difficult to ensure that.
In existing technology, such as a kind of advertisement placement methods of CN201710320911.6 and system, describe as certain advertisement
Content, the shop for being best suitable for dispensing is matched in numerous Taobao shops, is then provided for the shop and is printed with the fixation of advertisement
The carton of content, face is single or other packaging materials, each order can carry the same advertisement.This method can only achieve
The general fruit of going and offering one's services in the Taobao shop, can not be that most accurately simultaneously real time print comes out the generation of each order for advertisement.
In existing technology, due to the diversification of electric business system, the api interface of major electric business platform is different, passes through docking
The api interface of electric business platform obtains sequence information and substantial operating difficulties operationally be present, and by virtual printing technology,
In the sequence information of driving level interception printing, obtaining the field of express delivery of sequence information or taking out field, do not having also commercially
There is related application.
The content of the invention
In order to effectively solve the above problems, the present invention provides a kind of manufacturing system and method for the interface list with advertisement.
The concrete technical scheme of the present invention is as follows:A kind of manufacturing system of the interface list with advertisement, the manufacturing system
Including:
Server, the server storage have advertisement base;
Data obtaining module, sequence information and store information are obtained by described information acquisition module;
Advertisement matching module, meet fixed condition for being filtered out from advertisement base according to sequence information and store information
Advertisement;
Face list synthesis module, for sequence information to be synthesized with the advertisement by screening, face of the generation with advertisement is singly believed
Breath;
Print module, for receiving and printing surface list information, interface list of the generation with advertisement.
Further, the advertisement base includes but is not limited to advertiser information, ad content and corresponding advertisement putting bar
Part;
The sequence information includes but is not limited to address of the addressee information, addressee's personal information, consumption information;
The store information includes but is not limited to shop classification information.
Further, the advertisement putting condition includes but is not limited to launch shop classification, launches administrative division, launches ground
Location keyword;
The server is to possess big data storage, analysis, calculation process and the data management system for responding service request
System.
Further, the sequence information is analyzed by key feature, obtains administrative division information, the address of sequence information
Keyword message, customer consumption information and corresponding store information, form order feature database;
The order feature database carries out matching screening with advertisement base, and the matching step includes but is not limited to:
Step 1:Order feature database and advertisement base are done into shop classification and matching, according to wide in shop classification information and advertisement base
The dispensing shop classification of announcement carries out matching screening, is the first advertisement base by the advertising listing for meeting screening conditions caching;
Step 2:Order feature database and the first advertisement base are done into administrative division matching, according to the administrative division information of order with
The dispensing administrative division of advertisement in first advertisement base carries out matching screening, is second by the advertising listing caching for meeting screening conditions
Advertisement base;
Step 3:Order feature database and the second advertisement base are done into address key words matching, according to the address key words of order with
The dispensing address key words of advertisement in second advertisement base carry out matching screening, are the by the advertising listing caching for meeting screening conditions
Three advertisement bases.
Further, the advertisement putting condition also includes launching GPS location, by GPS corresponding to the posting address of order
Positional information, matching screening is carried out according to the dispensing GPS location of advertisement in the GPS location and advertisement base of order, will meet to screen
The advertising listing caching of condition is another advertisement base;
Or the advertisement putting condition also includes launching consumer group's condition, according to userspersonal information, consumption information
Corresponding consumer behavior label is generated, server carries out big data consumption model analysis according to consumer behavior label, will meet to throw
The advertising listing caching for putting consumer group's condition is another advertisement base.
Further, the acquisition modes of described information acquisition module include but is not limited to:
Described information acquisition module is connected with electric business platform by general api interface, transfers sequence information and shop letter
Breath;
Or described information acquisition module is virtual printing software, the print data stream of order is intercepted in driving layer, gone forward side by side
Row key feature analyzes and processes.
Further, the print module is instant printing terminal, and the printing terminal immediately includes but is not limited to temperature-sensitive
Printer, laser printer.
A kind of preparation method of the interface list with advertisement, the preparation method are used in the manufacturing system, the system
Comprise the following steps as method:
A) advertiser registers and uploads ad content and advertisement putting condition;
Shop merchant registration is registered and uploads store information and authorize related operational module;
B) sequence information and store information are obtained, and is filtered out according to sequence information and store information and meets advertisement putting
The advertisement of condition;
C) by sequence information and the interface forms data of the advertisement anamorphic zone advertisement by screening, interface odd number is printed
According to forming the interface list with advertisement.
Further, in the step b), the mode for obtaining sequence information and store information includes but is not limited to:
Sequence information and store information are transferred from electric business platform by general api interface;
By virtual printing docking technique, the print data stream of order is intercepted in driving layer, and carries out key feature point
Analysis, obtain sequence information.
Further, in the step b), the sequence information is analyzed by key feature, obtains the row of sequence information
Draw information, address key words information, customer consumption information in administrative division;
The advertisement putting condition includes but is not limited to:
Condition 1:The store information of order and the dispensing shop classification of advertisement are subjected to matching screening;
Condition 2:The dispensing administrative division of the administrative division information of order and advertisement is subjected to matching screening;
Condition 3:The address key words of order and the dispensing address key words of advertisement are subjected to matching screening;
Condition 4:The GPS location of order and the dispensing GPS location of advertisement are subjected to matching screening;
Condition 5:The advertisement putting order of order and the dispensing unit price of advertisement are subjected to matching screening;
Condition 6:Corresponding consumer behavior label is generated according to userspersonal information, consumption information, according to consumer behavior mark
Label carry out big data consumption model analysis, and consumer behavior label and the dispensing consumer group condition of advertisement are carried out into matching screening;
The condition 1,2,3,4,5,6 can be used as extensively individually as advertisement putting condition, or by any combination mode
Accuse fixed condition.
Usefulness of the present invention:Using a kind of manufacturing system and method for the interface list with advertisement of the present invention,
Instant printing is be combined with each other with promoting the business model of advertisement, by having advertisement base and advertisement putting bar in server storage
Part, or local advertisement base and advertisement putting condition are buffered in, according to store information, different sequence informations, identify administrative area
Draw, address key words, keyword, according to matching step and advertisement putting condition, advertisement matching screening carried out for each order,
The interface list for being accompanied with advertisement is formed, by print module, the interface list with advertisement is printed immediately, passes to consumption
Person, the manufacturing system and method overcome tradition is blind to promote the shortcomings that accusing, on the premise of advertisement putting cost is saved, more intelligence
Energyization, the dispensing advertisement of precision.
Brief description of the drawings
Fig. 1 is manufacturing system connection relationship diagram of the present invention;
Fig. 2 is preparation method flow chart of the present invention;
Fig. 3 is the interface list schematic diagram that the present invention carries advertisement.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, it is right below in conjunction with drawings and Examples
The present invention is explained in further detail.It should be appreciated that specific embodiment described herein is used only for explaining the present invention, and
It is not used in the restriction present invention.
On the contrary, the present invention covers any replacement done in the spirit and scope of the present invention being defined by the claims, repaiied
Change, equivalent method and scheme.Further, in order that the public has a better understanding to the present invention, below to the thin of the present invention
It is detailed to describe some specific detail sections in section description.Part without these details for a person skilled in the art
Description can also understand the present invention completely.
As shown in figure 1, it is a kind of manufacturing system connection relationship diagram of the interface list with advertisement provided by the invention;
The manufacturing system of the interface list with advertisement is applied in the application scenarios of advertisement are promoted in instant printing, the application scenarios
The express delivery face including but not limited to printed immediately is single, or takes out inventory, and the manufacturing system of the interface list with advertisement includes
Server, the server storage have advertisement base;Data obtaining module, by described information acquisition module obtain sequence information,
And store information;Advertisement matching module, bar is launched for filtering out satisfaction according to sequence information and store information from advertisement base
The advertisement of part;Face list synthesis module, for sequence information to be synthesized with the advertisement by screening, face of the generation with advertisement is singly believed
Breath;Print module, for receiving and printing surface list information, interface list of the generation with advertisement.
Specifically, the server is to possess big data storage, analysis, calculation process and the data for responding service request
Management system, the server include advertisement base, advertiser registered by the server, upload ad content,
The sequence of operations such as industrial and commercial business license, business scope, transaction payment, gray relevant information is inputted and stored to described
Advertisement base;The shop businessman is registered by the server registration and uploads store information, industrial and commercial business license, manages model
Enclose and authorize the operational module of correlation;
The information acquiring pattern of described information acquisition module includes but is not limited to:Described information acquisition module and electric business platform
Connected by general api interface, transfer sequence information and store information;Specifically, described information acquisition module is by with the 3rd
Square electric business platform cooperation, described information acquisition module is by general api interface from electric business platform transfers store information, order is believed
Breath, the electric business platform include the platforms such as Taobao, Jingdone district, U.S. figure take-away.
In another embodiment, described information acquisition module is virtual printing software, is driving layer by the printing number of order
According to interception, and carry out key feature analyzing and processing;Specifically, described information acquisition module is the void of general driving printer printing
Intend print software, the virtual printing software installation on the computer of shop businessman, for drive print module printing order and
Advertisement, the order with advertisement are the print module interface list finally to be printed, each interface list equivalent to
Gray advertisement position, apply in the scene of printing order immediately is needed, such as the express delivery that ecommerce seller prints immediately
Face is single, takes out the take-away order that businessman prints immediately;
The virtual printing software can also be by long-range connection server, the advertisement base in real-time reading service device,
When shop businessman driving virtual printing software carries out printing order, the virtual printing software intercepts the printing of order in driving layer
Data flow, and key feature analyzing and processing is carried out, by carrying out matching screening with the advertisement putting condition in advertisement base, selection is most
The dispensing advertisement of excellent advertising results;
The data flow of the ad content and sequence information is integrated by face list synthesis module, or in sequence information data flow
Increase the data flow of ad content afterwards, form the face list information for being accompanied with ad content;
The face list information is inputted into the print module, the print module is immediately by sequence information and ad content
Together print, form the interface list with ad content.
The print module is instant printing terminal, and the printing terminal immediately includes but is not limited to thermal printer, swashs
Optical printer.
In another embodiment, described information acquisition module by the advertisement base of server and advertisement putting condition cache to
In the cache database of virtual printing software, during the advertisement matching module, by caching ad and fixed condition with
Sequence information is matched rapidly, improves the speed of the advertisement of sequence information matching advertisement base, and the cache database is regular, or
The database of cache database and server is subjected to automatic synchronization when virtual printing software is started, updates the data storehouse,
So as in the case where not influenceing normal print order speed, attach print ad.
Specifically, when virtual printing software starts print job, printer driver layer interception print data stream, the void
Intend print software and obtain complete sequence information, by extraction feature keyword in sequence information, believing by administrative district address
Breath, address key words, customer consumption information, form order feature database;Such as an e-commerce merchants need to send out express delivery printing
During the list of express delivery face, for the virtual printing software by analyzing sequence information, the address information for obtaining addressee is B cities of A provinces C counties D
Street, XX Business Buildings, Room 401, XX is received, and obtains userspersonal information corresponding to addressee, such as phone number, name etc.
Personal relevant information, the advertisement putting condition in above- mentioned information and advertisement base is subjected to matching screening;
In advertisement base, by administrative division " B cities of A provinces C counties D streets ", keyword " mansion ", service type, " XX commercial affairs are big
Tall building " and the consumption information condition of user, according to advertisement matching step, filter out the advertisement of the condition of satisfaction, and by the ad content
Synthesized with sequence information by face list synthesis module, form the new face list information for being accompanied with advertisement, print module is driven, by face
Single information is printed on the list of express delivery face, and express delivery face single card is overlying on quick despatch, so as to realize the dispensing of advertisement.Due to adopting
With virtual printing technology, the order print data stream of electric business platform is intercepted when being printed by electric business shop, is believed so as to obtain order
Breath, the problem of so as to avoid each electric business platform or incompatible erp system interfaces of its association, realize pair of different form ordering systems
Connect, be more beneficial for the realization of the advertisement promotion method.
Further, the virtual printing software obtains sequence information, and extracts sequence information feature, identifies administrative area
Address information, address key words and customer consumption information are drawn, the fixed condition selected by advertiser, screens order satisfaction
The advertisement of advertisement putting condition.
Further, the advertisement putting condition includes but is not limited to launch shop classification, launches administrative division, launches ground
The existing correlative factor for launching advertisement such as location keyword, advertisement putting quantity, advertisement putting unit price;The sequence information include but
It is not limited to address of the addressee information, addressee's personal information, consumption information;The store information includes but is not limited to shop classification
Information.The sequence information is analyzed by key feature, obtain the administrative division information of sequence information, address key words information,
Customer consumption information and corresponding store information, form order feature database;
By the advertisement matching module, the order feature database carries out matching screening, the matching step with advertisement base
Including but not limited to:
Step 1:Order feature database and advertisement base are done into shop classification and matching, according to wide in shop classification information and advertisement base
The dispensing shop classification of announcement carries out matching screening, is the first advertisement base by the advertising listing for meeting screening conditions caching;
Such as shop classification for the ecommerce shop of " entertainment class " is advertisement putting condition by advertiser's selection, according to ordering
The key feature analysis of single information, it is the first advertisement base that the advertisement for requiring " entertainment class " condition of dispensing, which is cached,;
Step 2:Order feature database and the first advertisement base are done into administrative division matching, according to the administrative division information of order with
The dispensing administrative division of advertisement in first advertisement base carries out matching screening, is second by the advertising listing caching for meeting screening conditions
Advertisement base;
Such as shop classification is " entertainment class " by advertiser, the administrative division of Order Address is " Shenzhen City, Guangdong Province " conduct
Advertisement putting condition, analyzed according to the key feature of sequence information, will require and launch shop classification is " entertainment class ", order
The administrative division of address is that the advertisement caching of " Shenzhen City, Guangdong Province " is the second advertisement base;
Step 3:Order feature database and the second advertisement base are done into address key words matching, according to the address key words of order with
The dispensing address key words of advertisement in second advertisement base carry out matching screening, are the by the advertising listing caching for meeting screening conditions
Three advertisement bases;
Such as shop classification is " entertainment class " by advertiser, the administrative division of Order Address is " Shenzhen City, Guangdong Province ", ground
Location keyword is used as advertisement putting condition in the presence of " mansion ", is analyzed according to the key feature of sequence information, by required shop
Classification is " entertainment class ", and the administrative division of Order Address is " Shenzhen City, Guangdong Province ", and address key words have the advertisement of " mansion "
Cache as the 3rd advertisement base;
Matching screening is carried out by the order feature database of order and the advertisement putting condition in advertisement base, filtered out to should
The unique advertisement of order, if the advertisement of several grades arranged side by side by above-mentioned steps also be present, other screening dimensions can passed through
Advertisement screening is carried out, so as to filter out the unique ad of corresponding order, the screening dimension includes but is not limited to the dispensing of advertisement
GPS location, launch consumer group's condition.
Specifically, in another embodiment, the advertisement putting condition also includes launching GPS location, by the addressee of order
GPS position information corresponding to address, matching sieve is carried out according to the dispensing GPS location of advertisement in the GPS location and advertisement base of order
Choosing, it is another advertisement base by the advertising listing for meeting screening conditions caching;
In another embodiment, the advertisement putting condition also includes launching consumer group's condition, is believed according to individual subscriber
Breath, consumption information generate corresponding consumer behavior label, and server carries out big data consumption model point according to consumer behavior label
Analysis, it is another advertisement base by the advertising listing caching for meeting to launch consumer group's condition.
The matching step of the order feature database and advertisement base can be used alone steps 1 and 2,3, or any combination screening
Advertisement, matching advertisement is carried out according to the order feature of each order, forms the interface list for being accompanied with advertisement, and be transferred to and disappear
In the person's of expense hand, each interface list while not influenceing user and receiving sequence information, receives advertisement equivalent to advertisement position
Information, so as to which advertisement putting to be given to the consumer for meeting advertiser's fixed condition, by instant printing type, overcome tradition is blind to push away
The shortcomings that advertisement, on the premise of advertisement putting cost is saved, more intelligent, precision dispensing advertisement.
As shown in Fig. 2 being the preparation method flow chart of interface list of the present invention, the preparation method is applied to described
In manufacturing system, the preparation method comprises the following steps:
A) advertiser registers and uploads ad content and advertisement putting condition;
Shop merchant registration is registered and uploads store information and authorize related operational module;
Advertiser is registered by the advertiser client, uploads ad content, industrial and commercial business license, manages model
Enclose, the sequence of operations such as transaction payment, gray relevant information is inputted and stored to the advertisement base;The advertiser visitor
Family end can be remotely connected with the server;The advertiser client includes but is not limited to webpage version client, mobile client
End, or pc client;The shop businessman is registered by merchant client and uploads store information, industrial and commercial business license,
Business scope and the operational module for authorizing correlation;
The operational module includes but is not limited to server, data obtaining module, advertisement matching module, face singly synthesis mould
Block, print module.
B) sequence information and store information are obtained, and is filtered out according to sequence information and store information and meets advertisement putting
The advertisement of condition;
The mode for obtaining sequence information and store information includes but is not limited to:
By with third party's electric business platform cooperation, sequence information and shop are transferred from electric business platform by general api interface
Information, handled further according to the sequence information and store information by key feature, generate corresponding order feature database.
Either by virtual printing docking technique, the print data stream of order is intercepted in driving layer, obtains order letter
Breath, then the carry out key feature analysis by sequence information and store information, obtain sequence information administrative division information,
Location keyword message, customer consumption information, generate corresponding order feature database.
The computer of the virtual printing software installation includes but is not limited to PC Printings, moves Printing, or
Printed netpage client, or it is any obtain sequence information, and advertisement is screened according to matching step, driving printer printing should
Use program.
The advertisement putting condition includes but is not limited to:
Condition 1:The store information of order and the dispensing shop classification of advertisement are subjected to matching screening;
Condition 2:The dispensing administrative division of the administrative division information of order and advertisement is subjected to matching screening;
Condition 3:The address key words of order and the dispensing address key words of advertisement are subjected to matching screening;
Condition 4:The GPS location of order and the dispensing GPS location of advertisement are subjected to matching screening;
Condition 5:The advertisement putting order of order and the dispensing unit price of advertisement are subjected to matching screening;
Condition 6:Corresponding consumer behavior label is generated according to userspersonal information, consumption information, according to consumer behavior mark
Label carry out big data consumption model analysis, and consumer behavior label and the dispensing consumer group condition of advertisement are carried out into matching screening;
The condition 1,2,3,4,5,6 can individually as advertisement putting condition, or by any combination mode as wide
Accuse fixed condition.Such as personal information and consumption information and history consumption information according to consumer, with reference to big data point
Analysis, obtain corresponding consumer behavior label for " love motion, like tourism, -35 years old 30 years old, have the child of infancy, working clan,
Women ", the big data analysis based on consumer spending behavior label, advertiser can select to launch consumer group's condition, such as
It is " desired motion, tourism that consumer group's condition is launched in selection;There is the child of infancy;The consumer behavior label of women ", so as to
Advertisement crowd of the selection with same or like consumer behavior label, for example child-bearing app popularization advertisements are launched, or near
Infant swimming shop reward voucher.So as to more accurately launch advertisement, the promotion effect of advertisement is lifted,
Specifically, such as certain sequence information, connect by virtual printing software or electric business order management erp software datas
Mouthful, the information of this order is obtained, for example carry during express company is and lead to express delivery, express delivery odd numbers is 12132, the address of addressee
Information is B cities of A provinces C counties D streets XX kindergartens, addressee's name:XX, phone:136****, purchase commodity are Automobile Products, and
Shop relevant information is obtained, the advertisement putting condition in above- mentioned information and advertisement base is subjected to matching screening;
According to personal information, analyzed by history consumption information or peripheral big data, obtain disappearing for certain order consumer
Take behavior label for " occupation is teacher, has car, women, 25-30 year, there is child, consumption level height "
By being matched with advertisement base, as the sequence information matches 3 advertisements met, a is that kindergarten management app is promoted
Advertisement (be limited to A save address key words containing " kindergarten " unit price 0.8 yuan/it is mono-), b be automobile maintain the car advertisement demonstrating (dispensing scope:
C counties of B cities of A provinces, shop type:Automobile using category, consumer behavior label " have car ", 0.6 yuan of unit price/mono-), c is a surname of certain film
Biography is made a show of power advertisement (the general throwing in the whole nation, unrestrictedly, 0.3 yuan/mono-), and such as with monovalent preference strategy, then a advertisements are as the head to rank the first
Select advertising feedback to give face list synthesis module, be finally printed upon corresponding to the order on interface list, especially retain the sky on connection
White region.
C) by sequence information and the interface forms data of the advertisement anamorphic zone advertisement by screening, interface odd number is printed
According to forming the interface list with advertisement.
The print data stream of ad content data and sequence information will be accompanied with, inputs print module, the print module
For instant printing terminal, the printing terminal immediately includes but is not limited to thermal printer, laser printer.
As shown in figure 3, the page order of the virtual printing software including but not limited to first prints sequence information, then print
Ad content;Or first print ad content, then print sequence information.Further, the ad content do not limit particular content,
Quantity and length, only with realize advertiser launch promote advertisement effect.
Immediately the printing terminal is thermal printer of the prior art, and the printing terminal enters with virtual printing software
Row data transfer, by carrying out thermal printing to the thermo-sensitive material of different colours, realizing to be stored in the advertisement in advertisement base
Appearance is printed on thermo-sensitive material immediately, and so as to realize advertisement putting, the color that the thermo-sensitive material is shown includes but is not limited to indigo plant
Color, aubergine, black, in other embodiments, the virtual printing software can be replaced any printing immediately and obtains order
The drive software of data, is not specifically limited herein.
In another embodiment, can be by advertiser client by the ground of shops for possessing the advertiser of Xian Xia shops
Location information is inputted in the advertisement base, using the positional information of brand shops as basic point G, centered on basic point G, is increased to equidistant around
The region area added is G1, G2, G3, G4, G5 ..., so as to which the annular region area using basic point G as the center of circle is divided into G1, (G2-
G1), (G3-G2), (G4-G3), (G5-G4) ... Gi-G (i-1), region is outwards set as that weighted value is successively from center
X1, x2, x3, x4, x5 ... xi weight circle, weight circle is established according to the distance with basic point G, the weight circle is annular
Shape, outwards expanded from basic point G centers with weight cast formula, and x1+x2+x3+x4+x5+ ... xi=1, wherein distance center are got over
Near weight circle weighted value is higher;
Administrative division information, address key words information and store information in sequence information, the business with brand shops
Product category, or the consumption degree of association of service type are divided, and the degree of association criteria for classifying refers to《National major product point
Class and code》, or it is any help distinguish between commodity and commodity consume the degree of association normative document, it is described consumption the degree of association be
F1, F2, F3, F4, F5 ... Fi, the most preferred degree of association are the commodity of related consumption, similar to after commodity M is bought, are made
With, it is necessary to which commodity in use N is used cooperatively, so as to produce related consumer lines N, the commodity close during commodity M
Connection degree can be adjusted correspondingly according to market practice, the consumption degree of association by assigning the weighted value of respective market experience,
So as to more conform to market comsupton rule, the weighted value that the corresponding consumption degree of association is F1, F2, F3, F4, F5 ... Fi is
Y1, y2, y3, y4, y5 ... yi, and y1+y2+y3+y4+y5+ ... yi=1, wherein the weighted value that related consumption effect is more excellent
It is higher;
According to annular region area and the consumption degree of association, the feasible value Z=x ˙ y of acquisition advertisement promotion effect, the weight
Circle weighted value x and the weighted value y of the consumption degree of association refer to following table:
The weight circle weighted value x described above and weighted value y for consuming the degree of association, is only carried out as an optimum embodiment
Implement, in different application scenarios, respective value needs to do a little corresponding experience adjustments, does not limit herein, only with realization
The effect that the direction optimal to the feasible value is adjusted is defined.
Using a kind of manufacturing system and method for the interface list with advertisement of the present invention, will print immediately with promoting extensively
The business model of announcement be combined with each other, and by having advertisement base and advertisement putting condition in server storage, or is buffered in local wide
Storehouse and advertisement putting condition are accused, according to store information, different sequence informations, identification administrative division, address key words are crucial
Word, the consumer behavior of user is analyzed, according to matching step and advertisement putting condition, advertisement matching sieve is carried out for each order
Choosing, the interface list for being accompanied with advertisement is formed, by print module, the interface list with advertisement is printed immediately, passed to
Consumer, the manufacturing system and method overcome tradition is blind to promote the shortcomings that accusing, on the premise of advertisement putting cost is saved, more
Add intelligent, the dispensing advertisement of precision.
For the ordinary skill in the art, according to the teachings of the present invention, do not depart from the principle of the present invention with
In the case of spirit, the changes, modifications, replacement and the deformation that are carried out to embodiment still fall within protection scope of the present invention it
It is interior.
Claims (10)
1. a kind of manufacturing system of the interface list with advertisement, it is characterised in that the manufacturing system includes:
Server, the server storage have advertisement base;
Data obtaining module, for obtaining sequence information and store information;
Advertisement matching module, meet fixed condition for being filtered out from the advertisement base according to sequence information and store information
Advertisement;
Face list synthesis module, for the sequence information to be synthesized with the advertisement by screening, face of the generation with advertisement is singly believed
Breath;
Print module, for receiving and printing surface list information, interface list of the generation with advertisement.
A kind of 2. manufacturing system of the interface list with advertisement according to right condition 1, it is characterised in that the advertisement base bag
Include but be not limited to advertiser information, ad content and corresponding advertisement putting condition;
The sequence information includes but is not limited to address of the addressee information, addressee's personal information, consumption information;
The store information includes but is not limited to shop classification information.
A kind of 3. manufacturing system of the interface list with advertisement according to right condition 2, it is characterised in that the advertisement putting
Condition includes but is not limited to launch shop classification, launches administrative division, launches address key words;
The server is to possess big data storage, analysis, calculation process and the data management system for responding service request.
A kind of 4. manufacturing system of the interface list with advertisement according to right condition 1, it is characterised in that the sequence information
Analyzed by key feature, obtain the administrative division information of sequence information, address key words information, customer consumption information and right
The store information answered, form order feature database;
The order feature database carries out matching screening with advertisement base, and the matching step includes but is not limited to:
Step 1:Order feature database and advertisement base are done into shop classification and matching, according to advertisement in shop classification information and advertisement base
Launch shop classification and carry out matching screening, be the first advertisement base by the advertising listing for meeting screening conditions caching;
Step 2:Order feature database and the first advertisement base are done into administrative division matching, according to the administrative division information and first of order
The dispensing administrative division of advertisement in advertisement base carries out matching screening, is the second advertisement by the advertising listing for meeting screening conditions caching
Storehouse;
Step 3:Order feature database and the second advertisement base are done into address key words matching, according to the address key words of order and second
The dispensing address key words of advertisement in advertisement base carry out matching screening, and the advertising listing caching for meeting screening conditions is wide for the 3rd
Accuse storehouse.
A kind of 5. manufacturing system of the interface list with advertisement according to right condition 3, it is characterised in that the advertisement putting
Condition also includes launching GPS location, by GPS position information corresponding to the posting address of order, according to the GPS location of order with it is wide
The dispensing GPS location for accusing advertisement in storehouse carries out matching screening, is another advertisement base by the advertising listing for meeting screening conditions caching;
Or the advertisement putting condition also includes launching consumer group's condition, is generated according to userspersonal information, consumption information
Corresponding consumer behavior label, server carry out big data consumption model analysis according to consumer behavior label, will meet that dispensing disappears
The advertising listing caching for taking colony's condition is another advertisement base.
6. a kind of manufacturing system of the interface list with advertisement according to right condition 1, it is characterised in that described information obtains
The acquisition modes of module include but is not limited to:
Described information acquisition module is connected with electric business platform by general api interface, transfers sequence information and store information;
Or described information acquisition module is virtual printing software, the print data stream of order is intercepted in driving layer, and is closed
The processing of key signature analysis.
A kind of 7. manufacturing system of the interface list with advertisement according to right condition 1, it is characterised in that the print module
For instant printing terminal, the printing terminal immediately includes but is not limited to thermal printer, laser printer.
8. a kind of preparation method of the interface list with advertisement, the preparation method is one of any for the claims 1-7
Manufacturing system in, it is characterised in that the preparation method comprises the following steps:
A) advertiser registers and uploads ad content and advertisement putting condition;
Shop merchant registration is registered and uploads store information and authorize related operational module;
B) sequence information and store information are obtained, and is filtered out according to sequence information and store information and meets advertisement putting condition
Advertisement;
C) by sequence information and the interface forms data of the advertisement anamorphic zone advertisement by screening, interface forms data, shape are printed
Into the interface list with advertisement.
9. a kind of preparation method of the interface list with advertisement according to right condition 8, it is characterised in that in the step b)
In, the mode for obtaining sequence information and store information includes but is not limited to:
Sequence information and store information are transferred from electric business platform by general api interface;
By virtual printing docking technique, the print data stream of order is intercepted in driving layer, and carries out key feature analysis, is obtained
Obtain sequence information.
10. a kind of preparation method of the interface list with advertisement according to right condition 9, it is characterised in that in the step
B) in, the sequence information is analyzed by key feature, obtain the administrative division information of sequence information, address key words information,
Customer consumption information;
The advertisement putting condition includes but is not limited to:
Condition 1:The store information of order and the dispensing shop classification of advertisement are subjected to matching screening;
Condition 2:The dispensing administrative division of the administrative division information of order and advertisement is subjected to matching screening;
Condition 3:The address key words of order and the dispensing address key words of advertisement are subjected to matching screening;
Condition 4:The GPS location of order and the dispensing GPS location of advertisement are subjected to matching screening;
Condition 5:The advertisement putting order of order and the dispensing unit price of advertisement are subjected to matching screening;
Condition 6:Corresponding consumer behavior label is generated according to userspersonal information, consumption information, entered according to consumer behavior label
Row big data consumption model is analyzed, and consumer behavior label and the dispensing consumer group condition of advertisement are carried out into matching screening;
The condition 1,2,3,4,5,6 can individually as advertisement putting condition, or by any combination mode as advertisement throwing
Put condition.
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