CN107578257A - A kind of method for lifting sales force and obtaining potential customers' ability - Google Patents

A kind of method for lifting sales force and obtaining potential customers' ability Download PDF

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Publication number
CN107578257A
CN107578257A CN201710794695.9A CN201710794695A CN107578257A CN 107578257 A CN107578257 A CN 107578257A CN 201710794695 A CN201710794695 A CN 201710794695A CN 107578257 A CN107578257 A CN 107578257A
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China
Prior art keywords
sales force
potential customers
enterprise
public number
electronic product
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Pending
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CN201710794695.9A
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Chinese (zh)
Inventor
王烨
俞爽
夏莉莉
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shanghai Actual Digital Marketing Consultant Co Ltd
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Shanghai Actual Digital Marketing Consultant Co Ltd
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Priority to CN201710794695.9A priority Critical patent/CN107578257A/en
Publication of CN107578257A publication Critical patent/CN107578257A/en
Pending legal-status Critical Current

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Abstract

The present invention provides a kind of method for lifting sales force and obtaining potential customers' ability, and the pattern that potential customers are sales force individual wechat good friends is changed into potential customers turns into the public number bean vermicelli of enterprise.Methods described includes:The product and/or the ID of marketing activity and the sales force selected according to sales force, generation includes the electronic product handbook of sales force's electronic business card accordingly, wherein, the product and/or marketing activity are that the sales force selects according to the interest of potential customers;According to the public number of enterprise where the sales force and include the electronic product handbook of sales force's electronic business card, generate corresponding Quick Response Code so that potential customers are by scanning the Quick Response Code and the public number of enterprise where successfully concern enters the sales force obtains and includes the electronic product handbook of sales force's electronic business card accordingly.The present invention is applied to the realm of sale of high intervention degree buying behavior.

Description

A kind of method for lifting sales force and obtaining potential customers' ability
Technical field
The present invention relates to network technique field, particularly relates to a kind of side for lifting sales force and obtaining potential customers' ability Method.
Background technology
At present, customer relation management (Customer Relationship Management, CRM) software of in the market is more Half telephone number left with client, as the beginning for creating potential customers' data, if potential customers are unwilling to leave phone Number, then the record of potential customers can not be created in systems and enters follow-up sale and is followed up, it is a large amount of with just so as to cause Walk purchase intention but be reluctant that the potential customers for leaving telephone number are lost in the reason for individual privacy protection, and this Stage sells, and sales force may mutually be added wechat good friend with potential customers, but not be the bean vermicelli of wechat enterprise public number, this Sample, sales force have taken away customer resources if leaving office, have caused the customer resources of enterprise can not precipitate.And in order to produce Product, marketing activity information delivery need to print substantial amounts of product, marketing activity color page and divide on storefront or exhibition into client's hand Hair, printing cost and publicity cost are high.
The content of the invention
The technical problem to be solved in the present invention is to provide it is a kind of lifted sales force obtain potential customers' ability method, with Solving the leaving office of the sales force present in prior art can cause loss, printing cost and the publicity cost of enterprise potential customers high The problem of.
In order to solve the above technical problems, the embodiment of the present invention, which provides a kind of lifting sales force, obtains potential customers' ability Method, including:
The product and/or the ID of marketing activity and the sales force selected according to sales force, generation include accordingly The electronic product handbook of sales force's electronic business card, wherein, the product and/or marketing activity are sales force's roots Selected according to the interest of potential customers;
According to the public number of enterprise where the sales force and include the electronic product of sales force's electronic business card Handbook, generate corresponding Quick Response Code so that potential customers enter the sale people by scanning the Quick Response Code and successfully paying close attention to The public number of enterprise obtains the electronic product handbook for including sales force's electronic business card accordingly where member.
Further, the public number of enterprise includes where the sales force:The sales force of wechat platform accreditation The wechat public number of place enterprise.
Further, the public number according to enterprise where the sales force and sales force's electronics name is included The electronic product handbook of piece, generating corresponding Quick Response Code includes:
According to the electronic product handbook for including sales force's electronic business card, the URL of the electronic product handbook is generated;
The public number of enterprise and the URL of the electronic product handbook according to where the sales force, generation corresponding two Tie up code.
Further, the public number of enterprise and the URL of the electronic product handbook according to where the sales force, Generating corresponding Quick Response Code includes:
The interface of default application program is called, the public number of enterprise and the electronic product according to where the sales force The URL of handbook, generate corresponding Quick Response Code.
Further, it is described so that potential customers by scan the Quick Response Code and successfully concern enter the sales force The public number of place enterprise, which obtains the electronic product handbook comprising sales force's electronic business card accordingly, to be included:
So that potential customers are by scanning the Quick Response Code and successfully public affairs of the concern into enterprise where the sales force Many numbers, and the URL of the electronic product handbook in the Quick Response Code is called described in the interface push of default application program The picture and text message of electronic product handbook, so that potential customers are by clicking on the picture and text message of the electronic product handbook, wrapped Electronic product handbook containing sales force's electronic business card.
Further, sales force's electronic business card includes:The name and telephone number of the sales force.
Further, the default application program is:Wechat;
Causing potential customers by scanning the Quick Response Code and successfully enterprise where the concern entrance sales force After public number, methods described also includes:
Potential customers' wechat OPENID and the sales force ID corresponding relation are established, so as to potential customers and the pin The personnel of selling are communicated;Wherein,
Potential customers are sent in the chat data of wechat client and the public number of enterprise where the sales force Applications client where the sales force;
The sales force is sent to the micro- of potential customers in the chat data of the applications client and potential customers Believe client.
Further, potential customers are being caused to enter the sales force institute by scanning the Quick Response Code and successfully paying close attention to After the public number of enterprise, methods described also includes:
Count the quantity for the potential customers that each sales force obtains.
Further, methods described also includes:
After potential customers enter the public number of enterprise where the sales force, record potential customers are in the sale people Operation in the public number of enterprise where member, and the chat content with the sales force.
Further, the operation of the record includes:
Potential customers, which cancel, to be paid close attention to the public number of the sales force place enterprise, clicks on public number bottom column menu, clicks on Electronic product handbook and/or fill in one or more of personal information operation.
The above-mentioned technical proposal of the present invention has the beneficial effect that:
In such scheme, the product and/or the ID of marketing activity and the sales force that are selected according to sales force, generation The electronic product handbook of sales force's electronic business card is included accordingly, wherein, the product and/or marketing activity are described Sales force selects according to the interest of potential customers;According to the public number of sales force place enterprise and include the pin The electronic product handbook of personnel's electronic business card is sold, generates corresponding Quick Response Code so that potential customers are by scanning the Quick Response Code And successfully concern includes sales force's electronic business card accordingly into the public number acquisition of enterprise where the sales force Electronic product handbook.In such manner, it is possible to potential customers are switched to the public number powder of enterprise from the personal wechat good friend of sales force Silk, potential customers is turned into the assets of enterprise, will not be left office because of sales force and the loss of potential customers is caused to enterprise, and energy The one-to-one communication of sales force and potential customers are enough realized, while by product and/or marketing activity with electronic product handbook Mode shows potential customers, can aid in upgrading in time for product and/or marketing activity, and can reduce printing cost and Publicize cost.
Brief description of the drawings
Fig. 1 is the flow signal for the method that lifting sales force provided in an embodiment of the present invention obtains potential customers' ability Figure.
Embodiment
To make the technical problem to be solved in the present invention, technical scheme and advantage clearer, below in conjunction with accompanying drawing and tool Body embodiment is described in detail.
The present invention left office for existing sales force can cause the loss of enterprise potential customers, printing cost and publicity into A kind of the problem of this is high, there is provided method for lifting sales force and obtaining potential customers' ability.
As shown in figure 1, the method that lifting sales force provided in an embodiment of the present invention obtains potential customers' ability, including:
S101, the product and/or the identifier of marketing activity and the sales force selected according to sales force (Identification, ID), generation include the electronic product handbook of sales force's electronic business card accordingly, wherein, institute It is that the sales force selects according to the interest of potential customers to state product and/or marketing activity;
S102, according to the public number of enterprise where the sales force and include the electronics of sales force's electronic business card Product manual, generate corresponding Quick Response Code so that potential customers enter the pin by scanning the Quick Response Code and successfully paying close attention to The public number of enterprise obtains the electronic product handbook for including sales force's electronic business card accordingly where selling personnel.
The method that lifting sales force described in the embodiment of the present invention obtains potential customers' ability, is selected according to sales force Product and/or the ID of marketing activity and the sales force, generation includes the electricity of sales force's electronic business card accordingly Sub- product manual, wherein, the product and/or marketing activity are that the sales force selects according to the interest of potential customers; According to the public number of enterprise where the sales force and include the electronic product handbook of sales force's electronic business card, generation Corresponding Quick Response Code so that potential customers enter sales force place enterprise by scanning the Quick Response Code and successfully paying close attention to Public number obtain and include the electronic product handbook of sales force's electronic business card accordingly.In such manner, it is possible to by potential customers The wechat good friend personal from sales force switchs to the public number bean vermicelli of enterprise, potential customers is turned into the assets of enterprise, Bu Huiyin Left office for sales force and the loss of potential customers is caused to enterprise, and the one-to-one ditch of sales force and potential customers can be realized It is logical, while product and/or marketing activity are showed into potential customers in a manner of electronic product handbook, it can aid in product And/or marketing activity upgrades in time, and printing cost and publicity cost can be reduced.
In the present embodiment, the sales force ID is account of the sales force on present system backstage.The public affairs Crowd number can be the public number of other platform authentications such as public number or the Alipay of wechat platform certification.
In the embodiment for the method that foregoing lifting sales force obtains potential customers' ability, further, institute The electronic product handbook of sales force's electronic business card is stated according to the public number of enterprise where the sales force and includes, it is raw Include into corresponding Quick Response Code:
According to the electronic product handbook for including sales force's electronic business card, the unification of the electronic product handbook is generated Resource localizer (Uniform Resoure Locator, URL);
The public number of enterprise and the URL of the electronic product handbook according to where the sales force, generation corresponding two Tie up code.
In the present embodiment, it is assumed that the public number is the public number of wechat platform certification, and sales force can be according to potential The interest of client selects corresponding product and/or marketing activity in application (Application, APP) client of the present invention Generation portion includes the electronic product handbook of sales force's electronic business card, and by system background of the invention (in other words: The application backstage of the present invention), generate the URL of the electronic product handbook;The system background of the present invention is according to the sales force The URL of the public number of place enterprise and the electronic product handbook, the interface (API) of wechat is called, generates corresponding Quick Response Code.
In the embodiment for the method that foregoing lifting sales force obtains potential customers' ability, further, institute The public number of enterprise and the URL of the electronic product handbook according to where the sales force are stated, generates corresponding Quick Response Code bag Include:
The interface of default application program is called, the public number of enterprise and the electronic product according to where the sales force The URL of handbook, generate corresponding Quick Response Code.
In the present embodiment, the default application program can be wechat.
In the embodiment for the method that foregoing lifting sales force obtains potential customers' ability, further, institute State so that potential customers are obtained by the public number for scanning the Quick Response Code and successfully paying close attention into enterprise where the sales force Obtaining the electronic product handbook comprising sales force's electronic business card accordingly includes:
So that potential customers are by scanning the Quick Response Code and successfully public affairs of the concern into enterprise where the sales force Many numbers, and the URL of the electronic product handbook in the Quick Response Code is called described in the interface push of default application program The picture and text message of electronic product handbook, so that potential customers are by clicking on the picture and text message of the electronic product handbook, wrapped Electronic product handbook containing sales force's electronic business card.
In the present embodiment, the default application program can be wechat.
In the present embodiment, potential customers scan this Quick Response Code with wechat, and wechat client can prompt potential customers to pay close attention to institute The public number of enterprise where stating sales force, after potential customers click on concern, the wechat of enterprise where into the sales force Public number, the system background for triggering the present invention call connecing for wechat with the URL of the electronic product handbook in the Quick Response Code Mouth pushes the picture and text message of the electronic product handbook, and potential customers click on the picture and text message of this electronic product handbook, i.e., It can be seen that include the electronic product handbook of sales force's electronic business card.
In the present embodiment, product and/or marketing activity are showed into potential customers in a manner of electronic product handbook, can Contribute to upgrading in time for product and/or marketing activity, and the cost of electronic product handbook is almost 0, can reduce and be printed as Originally and cost is publicized, and potential customers' collection and product and/or marketing activity displaying is bound together, realized " touching objective " The total digitalization management in stage.
In the present embodiment, sales force's electronic business card includes:The name and telephone number of the sales force.Pass through The shape that paper business card is easily lost by potential customers can be avoided by the paper business card electronization of sales force by selling electronic business card Condition, so, the just safe wechat for the information of sales force being saved in potential customers is once contacted with potential customers and is contacted In people.
In the embodiment for the method that foregoing lifting sales force obtains potential customers' ability, further, institute Stating default application program is:Wechat;
The default application program is:Wechat;
Causing potential customers by scanning the Quick Response Code and successfully enterprise where the concern entrance sales force After public number, methods described also includes:
Potential customers' wechat OPENID and the sales force ID corresponding relation are established, so as to potential customers and the pin The personnel of selling are communicated;Wherein,
Potential customers are sent in the chat data of wechat client and the public number of enterprise where the sales force Applications client where the sales force;
The sales force is sent to the micro- of potential customers in the chat data of the applications client and potential customers Believe client.
In the present embodiment, because sales force ID is one of information of composition Quick Response Code, so potential customers are in scanning two Tie up code and successfully pay close attention into after the wechat public number of enterprise where the sales force, also establish potential customers' wechat OPENID and sales force ID corresponding relation, therefore, pass through the wechat client of oneself and the enterprise having focused in potential customers Industry wechat public number engage in the dialogue chat when, the opposing party of chat is not wechat enterprise public number but guides potential customers before The sales force of barcode scanning concern enterprise public number, specifically:Potential customers enterprise where wechat client and the sales force The chat data of the wechat public number of industry can be sent directly to where corresponding sales force by the system background of the present invention Applications client, and sales force is stating the chat data of applications client and potential customers then by the system background of the present invention The corresponding interface of wechat is called to be sent to the wechat client of potential customers, so as to realize sales force and potential customers exactly One-to-one communication, substantially improve potential customers' experience.The present invention is by allowing enterprise's public number to possess sales force and potential visitor The one-to-one interactive function in family, enterprise's public number is set to turn into the client service center of sale consulting, and each sales force is exactly visitor The customer service for taking center represents.
In the embodiment for the method that foregoing lifting sales force obtains potential customers' ability, further, So that after potential customers are by scanning the Quick Response Code and the successfully public number of enterprise where the concern entrance sales force, Methods described also includes:
Count the quantity for the potential customers that each sales force obtains.
In the embodiment for the method that foregoing lifting sales force obtains potential customers' ability, further, institute Stating method also includes:
After potential customers enter the public number of enterprise where the sales force, record potential customers are in the sale people Operation in the public number of enterprise where member, and the chat content with the sales force.
In the embodiment for the method that foregoing lifting sales force obtains potential customers' ability, further, institute Stating the operation of record includes:
Potential customers, which cancel, to be paid close attention to the public number of the sales force place enterprise, clicks on public number bottom column menu, clicks on Electronic product handbook and/or fill in one or more of personal information operation.
In the present embodiment, if the public number of enterprise where the sales force is the sales force of wechat platform accreditation The wechat public number of place enterprise, sales management personnel understand the sales force by potential by checking statistical report form The wechat public of enterprise where electronic product handbook described in pushes customer has attracted how many potential customers' concerns sales force Number;After potential customers enter the public number of enterprise where the sales force, it is of the invention using backstage can record including Client cancels concern wechat public number, clicks on wechat public number bottom column menu, click on electronic product handbook, fill in personal information list Chat content Deng all operationss content and with the sales force, in order to which sales management personnel are by checking the sale Personnel and the chat content of potential customers, understand the response speed and attitude of the sales force, therefrom pinpoint the problems simultaneously Solved in time.It should be noted that herein, such as first and second or the like relational terms are used merely to one Individual entity or operation make a distinction with another entity or operation, and not necessarily require or imply these entities or operate it Between any this actual relation or order be present.
Described above is the preferred embodiment of the present invention, it is noted that for those skilled in the art For, on the premise of principle of the present invention is not departed from, some improvements and modifications can also be made, these improvements and modifications It should be regarded as protection scope of the present invention.

Claims (10)

  1. A kind of 1. method for lifting sales force and obtaining potential customers' ability, it is characterised in that including:
    The product and/or the ID of marketing activity and the sales force selected according to sales force, generation is accordingly comprising described The electronic product handbook of sales force's electronic business card, wherein, the product and/or marketing activity are the sales forces according to latent Selected in the interest of client;
    According to the public number of enterprise where the sales force and include the electronic product handbook of sales force's electronic business card, Generate corresponding Quick Response Code so that potential customers enter where the sales force by scanning the Quick Response Code and successfully paying close attention to The public number of enterprise obtains the electronic product handbook for including sales force's electronic business card accordingly.
  2. 2. the method that lifting sales force according to claim 1 obtains potential customers' ability, it is characterised in that the pin The public number of enterprise includes where selling personnel:The wechat public number of enterprise where the sales force of wechat platform accreditation.
  3. 3. the method that lifting sales force according to claim 1 obtains potential customers' ability, it is characterised in that described According to enterprise where the sales force public number and include the electronic product handbook of sales force's electronic business card, generate phase The Quick Response Code answered includes:
    According to the electronic product handbook for including sales force's electronic business card, the URL of the electronic product handbook is generated;
    The public number of enterprise and the URL of the electronic product handbook, generate corresponding Quick Response Code according to where the sales force.
  4. 4. the method that lifting sales force according to claim 3 obtains potential customers' ability, it is characterised in that described According to the public number of enterprise where the sales force and the URL of the electronic product handbook, generating corresponding Quick Response Code includes:
    The interface of default application program is called, the public number of enterprise and the electronic product handbook according to where the sales force URL, generate corresponding Quick Response Code.
  5. 5. the method that lifting sales force according to claim 3 obtains potential customers' ability, it is characterised in that described to make Potential customers are obtained by scanning the Quick Response Code and successfully public number acquisition phase of the concern into enterprise where the sales force The electronic product handbook comprising sales force's electronic business card answered includes:
    So that potential customers by scan the Quick Response Code and successfully concern enter the sales force where enterprise public number, And the URL of the electronic product handbook in the Quick Response Code calls the interface of default application program to push the electronics production The picture and text message of product handbook, so that potential customers are by clicking on the picture and text message of the electronic product handbook, obtain comprising described The electronic product handbook of sales force's electronic business card.
  6. 6. the method that sales force obtains potential customers' ability is lifted according to claim 1 or 5, it is characterised in that institute Stating sales force's electronic business card includes:The name and telephone number of the sales force.
  7. 7. the method that the lifting sales force according to claim 4 or 5 obtains potential customers' ability, it is characterised in that institute Stating default application program is:Wechat;
    Causing potential customers by scanning the Quick Response Code and the successfully public of the concern into enterprise where the sales force After number, methods described also includes:
    Potential customers' wechat OPENID and the sales force ID corresponding relation are established, so as to potential customers and the sale people Member is communicated;Wherein,
    By potential customers, the chat data of the public number of enterprise where wechat client and the sales force is sent to described Applications client where sales force;
    The sales force is sent to the wechat visitor of potential customers in the chat data of the applications client and potential customers Family end.
  8. 8. the method that lifting sales force according to claim 1 obtains potential customers' ability, it is characterised in that causing Potential customers are described by scanning the Quick Response Code and successfully paying close attention into after the public number of enterprise where the sales force Method also includes:
    Count the quantity for the potential customers that each sales force obtains.
  9. 9. the method that lifting sales force according to claim 1 obtains potential customers' ability, it is characterised in that the side Method also includes:
    After potential customers enter the public number of enterprise where the sales force, record potential customers are in the sales force institute Operation in the public number of enterprise, and the chat content with the sales force.
  10. 10. the method that lifting sales force according to claim 9 obtains potential customers' ability, it is characterised in that described The operation of record includes:
    Potential customers, which cancel, to be paid close attention to the public number of the sales force place enterprise, clicks on public number bottom column menu, clicks on electronics Product manual and/or fill in one or more of personal information operation.
CN201710794695.9A 2017-09-06 2017-09-06 A kind of method for lifting sales force and obtaining potential customers' ability Pending CN107578257A (en)

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CN109087220A (en) * 2018-06-19 2018-12-25 链家网(北京)科技有限公司 A kind of the electronic business card generation method and system of source of houses broker
CN109450963A (en) * 2018-09-03 2019-03-08 中国平安人寿保险股份有限公司 Information push method and terminal device
CN109858933A (en) * 2019-02-28 2019-06-07 广州壹豆网络科技有限公司 A kind of social activity client relation management method, equipment and system
CN112785353A (en) * 2021-03-04 2021-05-11 深圳大智软件技术有限公司 Method for guiding vermicelli to be added to sales WeChat
CN113609147A (en) * 2021-08-11 2021-11-05 北京自如信息科技有限公司 Data sharing method and device and electronic equipment

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Cited By (7)

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Publication number Priority date Publication date Assignee Title
CN109087220A (en) * 2018-06-19 2018-12-25 链家网(北京)科技有限公司 A kind of the electronic business card generation method and system of source of houses broker
CN109450963A (en) * 2018-09-03 2019-03-08 中国平安人寿保险股份有限公司 Information push method and terminal device
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CN112785353A (en) * 2021-03-04 2021-05-11 深圳大智软件技术有限公司 Method for guiding vermicelli to be added to sales WeChat
CN112785353B (en) * 2021-03-04 2024-03-22 深圳大智软件技术有限公司 Method for adding vermicelli to sales WeChat in guiding way
CN113609147A (en) * 2021-08-11 2021-11-05 北京自如信息科技有限公司 Data sharing method and device and electronic equipment

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Application publication date: 20180112