CN107545835A - A kind of business model - Google Patents
A kind of business model Download PDFInfo
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- CN107545835A CN107545835A CN201710923496.3A CN201710923496A CN107545835A CN 107545835 A CN107545835 A CN 107545835A CN 201710923496 A CN201710923496 A CN 201710923496A CN 107545835 A CN107545835 A CN 107545835A
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- aerophor
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02E—REDUCTION OF GREENHOUSE GAS [GHG] EMISSIONS, RELATED TO ENERGY GENERATION, TRANSMISSION OR DISTRIBUTION
- Y02E10/00—Energy generation through renewable energy sources
- Y02E10/70—Wind energy
- Y02E10/72—Wind turbines with rotation axis in wind direction
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02E—REDUCTION OF GREENHOUSE GAS [GHG] EMISSIONS, RELATED TO ENERGY GENERATION, TRANSMISSION OR DISTRIBUTION
- Y02E70/00—Other energy conversion or management systems reducing GHG emissions
- Y02E70/30—Systems combining energy storage with energy generation of non-fossil origin
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention relates to a kind of new business model.Using a kind of patented " billboard-type sail type rail mounted aerophor " activity of carrying on the work, system includes operation management platform, advertising carrier device, power system, and management style can pass through outdoor advertising and sale electric energy acquisition commercial profit.Customer group can be finely divided in operation, be divided into advertising user and the power supply class of user two, by using different management tactics, obtain commercial profit.
Description
Technical field
The present invention relates to a kind of new business model.
Background technology
At present, the business model of traditional outdoor advertising is more using LED display, billboard ad, neon-light advertisement, public friendship
Logical series advertisements, lamp box advertisement, outdoor moving media vehicle etc., it is also some other such as advertisement in kind, Banner, ground advertisement
Arrival rate height Deng, its advantage, visual impact is strong, issue when segment length, price is high, city utilization rate is high.Traditional wind-force
Generator power output is big, few using wind energy clean energy resource environmental pollution, tends to form beauty in the suburb away from city
Landscape.Advertisement plays huge effect with wind-driven generator in respective field, and they are seldom combined generation common factor, also lack
Few corresponding business model is supported.
Because traditional outdoor billboard is by the relatively-stationary limitation of installation site, generally billboard installation site
Relatively low, billboard is fixed, it is impossible to carries out 360 degree of rotations, therefore advertisement observable angle can only be 80 degree to the left and right before billboard
In angular region, the observation dead angle of advertising display is big, is hardly formed the displaying that 360 degrees omnidirection is carried out to space.
Restricted in limited time with replacing requirement by advertisement breadth, generally, advertisement picture can not convert（LED is shown
Except screen and three surface-turning advertising placard）, the quantity of advertising display in the unit interval is influenceed, billboard utilization rate is low.Many billboards
Because restricted by size, advertisement insufficient amplitude is big, and visual impact is not strong enough, it is impossible to causes the attention of pedestrian, advertising results
It is affected.
Billboard form lacks innovation, some billboard form old stuff, and advertisement picture is immovable, it is impossible to attracts people's
Interest, attention rate are low.Billboard setting height(from bottom) is limited, and advertisement picture radiation scope is limited, and some location advertisings are not high enough, advertisement
Board is not big enough, and commercial delivery is not wide enough, not eye-catching enough, can not embody the advertisement value of city nucleus, visual impact
Power is not strong enough, and advertising display and the content passed on are restricted, and advertising results are not strong.Billboard itself can not generate electricity power supply, need
Want additional power to support, supply line's support, it is necessary to special is also needed to using the electric power support aided at night, is advertisement poster
Face provides light auxiliary, increases advertising cost, high cost.
Traditional wind-driven generator makes, transportation, installation, maintenance complexity because floor space is big, and noise is big, revolves at a high speed
The blade turned brings the reason for dangerous etc., is typically mounted at suburb, is seldom seen in city, it is also difficult to plays wind-force hair
The effect of electricity.
The content of the invention
The present invention is a kind of business model, and outdoor advertising is combined by it with wind-power electricity generation, using a kind of patented
" billboard-type sail type rail mounted aerophor "（The patent No.：ZL201410703589.1）As the carrier of advertisement, undertake wide
The effect of board is accused, can be by showing that advertisement obtains commercial profit；The aerophor has wind power generation function simultaneously, sends
Electricity can be sold, and obtained commercial profit, be a kind of new business model.The technical scheme is that：
A kind of business model, use a kind of patented " billboard-type sail type rail mounted aerophor ", it is characterised in that：
Including operation management platform, advertising carrier device, power system, by advertisement and electric energy acquisition commercial profit can be sold, its
In：
Operation management platform, is managed using internet and software platform to the system, including operational management module, advertisement
Module, system control module, installation maintenance module are designed, carries out the storage, analysis, statistics of various information；
Operational management module is managed to platform service, safeguards user profile；
Advertisement design module, the advertisement picture being shown to needs are designed making, carry out advertisement design；
System control module is used for being controlled aerophor, monitors, adjusts the running status of aerophor；
Maintenance module is installed and carries out system installation, dismounting, maintenance, repair work.
Advertising carrier device, it is a kind of patented " billboard-type sail type rail mounted aerophor "（The patent No.：
ZL201410703589.1）, by showing that advertisement picture obtains commercial profit, it is characterised in that：
A kind of TRT, it is characterized in that being：Including blade, rotary shaft, bearing, ratchet, fixed seat, angle lock, list
Guide tooth, synchronizing bar, synchromesh gear, synchronous lever bracket, track, chain, concave wheel, support column, it is arranged at intervals on track multiple described
Base, each installation can each be connected with the blades of 360 degree of rotations between the base using the chain on the base,
Closed loop is formed, the blade drives the base to move on the track, and the base drives the chain, and the chain can
To drive generator to do work；The blade is fixed with the rotary shaft, and bearing and ratchet are installed in the rotary shaft, described
Bearing is fixed on the submounts, and the ratchet is engaged with the angle lock on the base, locks the blade
With the angle of wind direction；The TRT further comprises sychronisation, including synchronizing bar, synchromesh gear, synchronous lever bracket, control
The synchronism of the chain movement, provided for two chains synchronous；It is described unidirectional to lead tooth and be mutually engaged with the ratchet
When, promote the blade to rotate to special angle, the anglec of rotation is determined by the unidirectional length for leading tooth；
Blade can show advertisement picture, can install LED display displaying advertisement picture；
Power system, including power storage module and power supply module, under the control of operation management plateform system control module, carry out electric power
Power transformation, lifting, input, outgoing management, by using with sale electric energy acquisition commercial profit；
Power storage module, when device, which is used for electric power storage, to be applied, the device can store electric energy caused by wind-driven generator for battery pack
Electricity, when device is used to discharge application, the electric energy of battery pack can be exported in a manner of direct current or alternating current, externally entered
Row electric power output；
Power supply module, provide the electric power of input to electric power output for the present apparatus or other systems.
The beneficial effect of invention
For this advertisement operation way using aerophor is installed on the high building of urban core area, its advantage is as follows：
1. advertisement form is novel：This outdoor advertisement device is arranged on various buildings and high building apical position and pacified around top
Dress forms a circle.Advertisement picture installation site is high, and picture amplitude is big, and advertising innovation, advertisement form is unique, easily induces one to note
Meaning, for advertisement picture around that can slide along the track, displaying covers 360 degree of scopes.
2. the coverage rate of advertisement improves：This outdoor advertisement device may be mounted at the larger business district high building of city flow of the people
On, due to high positioned at tall building roof position, advertisement breadth is larger, and picture is eye-catching, and displaying distance is remote, is shown to pedestrian within 24 hours wide
Information is accused, improves the coverage rate of advertisement, improves the quality and utilization rate of Downtown high building advertisement.
3. strong impulse degree：Advertisement form is innovated, and unique form gives stimulation, leaves deep impression, is improved
The attention rate of advertisement, not only increases the advertisement value of Downtown, while improve the business valency of common building thing
Value..
4. good sales promotion function：Because outdoor advertising is mostly in the business district that commercial network is concentrated, thus in advertisement
On publicity be easier combine with buying behavior, the relevant urban transportation especially AT STATION, near harbour, tourism, lodging
Posters, it is more strong that it is pointing directly at the effect of sales behavior.
5. reduce advertising cost：Being calculated by its coverage rate, its Cost Per Mille is substantially equal with newspaper advertisement, but due to
Its huge picture effect, permanent holding time, its efficiency are big far beyond newspaper advertisement.Especially establish the huge of corporate image
Big billboard ad, it is even more so.
6. an advertising device can carry out wind-power electricity generation, electric power support is provided for this equipment and the building installed.
7. activate industrial manufacturing industry, to design, manufacturing, the industrial circle such as producing and provide new product, to install, transporting, tieing up
The industries such as the service of shield provide new working forms and work position, and it is new can to produce advertisement erector, plant maintenance work etc.
Post.
Brief description of the drawings
Fig. 1 is the operation mode schematic diagram of this business model.
Fig. 2 is the aerophor mounting means of the present invention, and left figure is to be fitted without the building schematic diagram of aerophor, in
Between figure be install aerophor after building schematic diagram, right figure is enlarged diagram, wherein 1 is building, 2 be pneumatic dress
Put.
Fig. 3 is national annual wind energy concentration（W/m2）Distribution map（Data source：《Wind Energy In China resource reserves are estimated》,
Article is numbered：0254-0096（2001）02-0167-04）
Embodiment
With reference to accompanying drawing, the present invention is described further.
As shown in figure 1, a kind of advertisement business mode, its feature is put down including advertising carrier device, power system, operation management
Platform.Wherein：
The present invention is a kind of business model, including uses a kind of patented " billboard-type sail type rail mounted aerophor "
（The patent No.：ZL201410703589.1）As the carrier of advertisement, the effect of billboard is undertaken, is a kind of novel advertisement mode.
The aerophor has wind power generation function simultaneously, and the electricity sent can be sold, and obtains commercial profit, technical scheme
It is：
A kind of business model, use a kind of patented " billboard-type sail type rail mounted aerophor ", it is characterised in that：
Including advertising carrier device, power system, operation management platform, wherein：
1st, advertising carrier device, it is a kind of patented " billboard-type sail type rail mounted aerophor "（The patent No.：
ZL201410703589.1）, include the aerophor of track, blade, transmission module, by showing that advertisement picture obtains profit；
Track uses closed loop attachment structure, and the effect for supporting and fixing to whole aerophor, blade and transmission module can edges
Track closed loop moving；
Blade can show advertisement picture, LED display displaying advertisement picture can be installed, in wind-force or electrodynamic drive
It is dynamic lower can closed loop moving in orbit, as soon as often motion week, to advertisement picture progress one time, 360 degree show；
Transmission module can drive wind turbine power generation, or be moved in the presence of motor；
2nd, power system includes power storage module and power supply module, carries out electric power I/O management, by using with sale electric energy
Obtain profit；
Power storage module, when device, which is used for electric power storage, to be applied, the device can store electric energy caused by wind-driven generator for battery pack
Electricity, when device is used to discharge application, the electric energy of battery pack can be exported in a manner of direct current or alternating current, externally entered
Row electric power output；
Power supply module, provide the electric power of input to electric power output for the present apparatus or other systems；
3rd, operation management platform, the system is managed using internet and software platform, including it is operational management module, wide
Design module, system control module, installation maintenance module are accused, carries out the storage, analysis, statistics of various information；
Operational management module is managed to platform service, safeguards user profile；
Advertisement design module carries out advertisement design；
System control module is used for being controlled aerophor, monitors, adjusts the running status of aerophor；
Maintenance module is installed and carries out system installation, dismounting, maintenance, repair work.
As shown in Figure 2, it is necessary to according to the structure and features of shape on building top, the mount scheme of aerophor is designed,
Because aerophor uses structuring and modularized design, most of parts are using batch production design production, by track
Fixed and installation is realized in combination.
According to China's climate characteristic, generally, the relation such as formula of wind speed and height：V=V0(H/H0)n, wherein：V
It is the wind speed at height H, V0It is height H0Locate wind speed（H0Generally 10 meters, n is earth's surface coefficient of friction 0.1-0.4）, according to formula
It can be seen that with the increase of height, wind speed can be increasingly faster, and wind-force can increase, so the wind speed of skyscraper roof is than ground
Much larger on face, this to install aerophor progress wind-power electricity generation in tall building roof with regard to providing theories integration.According to《China
Wind energy resources reserves are estimated》【Article is numbered：0254-0096（2001）02-0167-04】Analysis, national annual wind energy concentration
（W/m2）Distribution such as Fig. 2, China's wind energy total storage（10 meters of height layers）For 322.6 × 1010W.Article give simultaneously the whole nation and
Each province's wind energy content, is shown in Table 1
×1010W
Table 1
Aerophor is arranged on building or roof end, advertisement can be shown well, obtain certain economic interests；Simultaneously
Wind energy resources is utilized well, and the electric energy that aerophor is sent can use for building and building, and unnecessary electricity has also passed through
Grid-connected to be powered to power network, this mode can also obtain certain economic well-being of workers and staff.
User is installed and used by increase aerophor, customer group can be finely divided, advertising user can be divided into
It is flexibly as follows using management tactics, specific classification and policing combination with the power supply class of user two：
Advertising user, it is to carry out ad distribution using billboard-type sail type rail mounted aerophor, enjoys the use of advertising service
Family.
Power user, is the user to be generated electricity using billboard-type sail type rail mounted aerophor.
For advertising user and this two classes user of user that powers, different management tactics, specific management style can be used
Following combination can be used, such as table 2, improves the operating income of this business model.
Table 2
Shown according to table 2, be market exploiting strategies containing subsidy project, be the marketing strategy containing Free Service, contain
Have charging item for market strategy, 9 kinds of market strategies combinations can be had according to combination.
According to local advertising market quotation analysis market, according to management tactics start business shown in table 2.
According to formula combination Fig. 3 and table 1 relation, the power that aerophor generates electricity substantially is calculated, according to watt level
Corresponding electric power storage and power supply module are selected, power system device had not both been overloaded when running or should not be underload.
Claims (5)
1. a kind of business model, using a kind of patented " billboard-type sail type rail mounted aerophor ", its feature exists
In：Including operation management platform, advertising carrier device, power system, by advertisement and electric energy acquisition commercial profit can be sold,
Wherein：
Operation management platform, is managed using internet and software platform to the system, including operational management module, advertisement
Module, system control module, installation maintenance module are designed, carries out the storage, analysis, statistics of various information；
Advertising carrier device, it is a kind of patented " billboard-type sail type rail mounted aerophor "（The patent No.：
ZL201410703589.1）, by showing that advertisement picture obtains commercial profit, it is characterised in that：
A kind of TRT, it is characterized in that being：Including blade, rotary shaft, bearing, ratchet, fixed seat, angle lock, list
Guide tooth, synchronizing bar, synchromesh gear, synchronous lever bracket, track, chain, concave wheel, support column, it is arranged at intervals on track multiple described
Base, each installation can each be connected with the blades of 360 degree of rotations between the base using the chain on the base,
Closed loop is formed, the blade drives the base to move on the track, and the base drives the chain, and the chain can
To drive generator to do work；The blade is fixed with the rotary shaft, and bearing and ratchet are installed in the rotary shaft, described
Bearing is fixed on the submounts, and the ratchet is engaged with the angle lock on the base, locks the blade
With the angle of wind direction；The TRT further comprises sychronisation, including synchronizing bar, synchromesh gear, synchronous lever bracket, control
The synchronism of the chain movement, provided for two chains synchronous；It is described unidirectional to lead tooth and be mutually engaged with the ratchet
When, promote the blade to rotate to special angle, the anglec of rotation is determined by the unidirectional length for leading tooth；
Blade can show advertisement picture, can install LED display displaying advertisement picture；
Power system, including power storage module and power supply module, under the control of operation management plateform system control module, carry out electric power
Power transformation, lifting, input, outgoing management, by using with sale electric energy acquisition commercial profit.
2. a kind of business model according to claim 1, it is characterised in that described operation management platform, including operation pipe
Module, advertisement design module, system control module, installation maintenance module are managed, carries out the storage, analysis, statistics of various information；
Operational management module is managed to platform service, safeguards user profile；
Advertisement design module, the advertisement picture being shown to needs are designed making, carry out advertisement design；
System control module is used for being controlled aerophor, monitors, adjusts the running status of aerophor；
Maintenance module is installed and carries out system installation, dismounting, maintenance, repair work.
A kind of 3. business model according to claim 1, it is characterised in that described advertising carrier device, including track,
The aerophor of blade, transmission module, by showing that advertisement picture obtains commercial profit；
Track uses closed loop attachment structure, acts what is supported and fix to whole aerophor, allows blade and transmission module can
With along track closed loop moving；
Blade can show advertisement picture, LED display displaying advertisement picture can be installed, in wind-force or electrodynamic drive
, as soon as often motion is all, 360 degree of displayings can be carried out to advertisement picture in orbit along closed loop moving under dynamic；
Transmission module can drive electrical power generators, or be moved in the presence of motor.
A kind of 4. business model according to claim 1, it is characterised in that described power system, including power storage module and
Power supply module, under the control of operation management plateform system control module, electric power power transformation, lifting, input, outgoing management are carried out, is led to
Cross and use and sell electric energy acquisition commercial profit；
Power storage module, when device, which is used for electric power storage, to be applied, the device can store electric energy caused by wind-driven generator for battery pack
Electricity, when device is used to discharge application, the electric energy of battery pack can be exported in a manner of direct current or alternating current, externally entered
Row electric power output；
Power supply module, provide the electric power of input to electric power output for the present apparatus or other systems.
5. can be finely divided to customer group, it is divided into advertising user and the power supply class of user two, it is specific to divide flexibly using management tactics
Class and strategy combination are as follows：
Advertising user, it is to carry out ad distribution using billboard-type sail type rail mounted aerophor, enjoys the use of advertising service
Family；
Power user, is the user to be generated electricity using billboard-type sail type rail mounted aerophor, and power supply user can pass through
Online Shopping electric service；
For advertising user and power supply user this two classes user, different management tactics can be used, such as following table,
Specific management style can use various combination, improve the operating income of this business model.
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Family
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| CN201004304Y (en) * | 2006-12-11 | 2008-01-09 | 撒世海 | Reflective half spherical wind leaf micro wind power generation billboard |
| CN201706357U (en) * | 2010-05-27 | 2011-01-12 | 张源钊 | Automatic display panel road lamp |
| CN203250503U (en) * | 2013-05-19 | 2013-10-23 | 侯鹏庆 | Self-discharging wind-load advertising board system in wind and solar complementary power generation mode |
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Application publication date: 20180105 |