CN107491996A - A kind of webpage advertisement delivery method and system - Google Patents
A kind of webpage advertisement delivery method and system Download PDFInfo
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- CN107491996A CN107491996A CN201710817407.7A CN201710817407A CN107491996A CN 107491996 A CN107491996 A CN 107491996A CN 201710817407 A CN201710817407 A CN 201710817407A CN 107491996 A CN107491996 A CN 107491996A
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Abstract
The present invention relates to webpage advertisement delivery method and system, the system includes terminal, Advertisement Server and the Cloud Server mutually communicated；Terminal includes keyword classification module, keyword memory module, account relating module, sending module and communication module；Advertisement Server includes advertisement position and obtains module, account acquisition module, local keyword acquisition module, other keyword acquisition modules, similarity calculation module and advertisement acquisition module；The historical search keyword that same account is associated is uploaded to Cloud Server, when user carries out web page browsing with terminal, other keywords stored on the keyword of terminal local and the Cloud Server of other-end can be searched, contrasted, the higher keyword of similarity is obtained, then carries out acquisition and the display of advertisement, Statistical Comparison is carried out according to the different keywords of same subscriber, the suitability of advertisement and user's interest level is improved, is increased economic efficiency.
Description
Technical field
The invention belongs to communication technical field, more particularly to a kind of webpage advertisement delivery method and system.
Background technology
When user is at work, it is necessary to using operational terminal, section typically uses mobile terminal or family on one's own time
The terminal in front yard, when different terminals carry out the search according to keyword, different terminals have oneself single historical search record, existing
Web advertisement popularization, the general cookie only provided according to terminal hardware, carry out the recommendation and delivery of advertisement, still
Used for different terminals used in same subscriber, or same terminal different user, the advertisement of recommendation does not represent
The real demand of user or thing interested, it is likely to the search cookie left temporarily using the people of certain terminal,
The search operation either carried out according to work requirements, therefore the advertisement effect to be played substantially reduces with value, to resource
It is a kind of waste.
The content of the invention
In order to solve the above problems, the invention provides a kind of webpage advertisement delivery method, concrete scheme are as follows：
A kind of webpage advertisement delivery method, comprises the following steps：
S1, the keyword that local historical search records classified, be then arranged to the keyword that account is associated
Keyword is associated, and is uploaded to Cloud Server；
S2, after monitoring terminal and sending the request for browsing webpage, it is determined that x advertisement position in webpage to be browsed, is obtained eventually
The id information at end, and obtain ID terminal account informations；
S3, the keyword to historical search record scan for, and obtain the local key of n positions before preset time period internal sort
Word, then obtains other keywords of n positions before the sequence on Cloud Server in same account preset time period, and other keywords are
The association keyword sent by other servers or mobile terminal, by n, other keywords form keyword set, carry out S4 steps
Suddenly；Wherein n is the positive integer more than x；
S4, n local keywords are contrasted with keyword set respectively, calculate similarity, choose similarity and be more than
Predetermined threshold value a m local keywords, carry out S5 steps；
S5, corresponding x keyword relevant advertisements are obtained, and be thrown on advertisement position and shown.
Wherein, the associated keyword of account, can be the key to be scanned for when logging status of some service
Word, the conventional account of terminal according to historical record, can also be judged, given tacit consent to the keyword of search is associated with the account；Close
Join keyword, can be keyword caused by a service, keyword caused by multiple services, such as hundred can be integrated
Degree, Taobao, day cat, have etc., the different accounts serviced of user are associated, collects all association keywords, carries out
Intelligent statistical.
The historical search keyword that same account is associated is uploaded to Cloud Server, with terminal to carry out webpage clear as user
When looking at, other keywords stored on the keyword of terminal local and the Cloud Server of other-end can be searched, are entered
Row contrast, obtains the higher keyword of similarity, then carries out acquisition and the display of advertisement, crucial according to the difference of same subscriber
Word carries out Statistical Comparison, substantially increases the suitability of advertisement and user's interest level, improves advertisement and is clicked probability, improves
Economic benefit.
Further, the acquisition of local keyword, it is ranked up according to weighted value Q ascending order, Q=a*A-
B*B, wherein A are time and the time interval of current time of keyword last time search；B is crucial in prefixed time interval
The number summation that word occurs；A and b is default coefficient.
Comprehensive measurement is carried out to the frequency of occurrences and time of occurrence of keyword, reasonable weighted value is obtained, according to difference
Demand different a and b coefficients numerical value can be set, obtain with more practicality and targetedly keyword sort, raising
The accuracy of advertisement putting.
Further, the acquisition of other keywords, it is ranked up according to the descending orders of weighted value W, W=c*B+
D*D, wherein D are keyword number summation in the keyword place in preset time period is classified；C and d is default coefficient.
To other keywords, for occurrence number and classification interested in user kernel degree of closeness, obtain it
The weighted value that his keyword obtains, other obtained keywords can more illustrate interested point of core of the user within certain a period of time
Class and keyword, the selection for local keyword provide more definite content really interested with user and contrasted, obtain
Advertisement further there is higher accuracy between the actual hobby point of user or demand.
Further, S5 is mainly made up of following steps：
S201, m values are judged, as m=0, carry out S202 steps；
S202, the online period is obtained, judge whether the current online period belongs to the workaday work hours, judged result is
"Yes", carry out S203 steps；Judged result is "No", carries out S204 steps；
S203, in preceding n other keywords, choose y other keywords, and crucial according to other keywords, search
The corresponding x keyword relevant advertisements of word, are thrown to advertisement position and are shown；
S204, in preceding n local keywords, choose y local keywords, and crucial according to local keyword, search
The corresponding x keyword relevant advertisements of word, are thrown to advertisement position and are shown, wherein y >=x.
When local keyword and other crucial phrases into the no similarity of set be higher than a keyword, if work
Time, then extract other keywords and carry out advertisement screening, if the time of having a rest, then extract local keyword and carry out advertisement sieve
Choosing, according to the surf time of user, selects suitable keyword, solves conventional ads dispensing, and only the ID of terminal is known
Not, so as to the advertisement launched be not user really content interested the problem of.
Further, S5 steps also comprise the following steps：
S201, when determining 0 ＜ m ＜ y, carry out S205 steps, when determining y ＜ m, carry out S207 steps；
S205, the online period is obtained, judge whether the current online period belongs to the workaday work hours, judged result is
"Yes", carry out S206 steps；Judged result is "No", carries out S204 steps；
S206, in preceding n other keywords, choose other individual keywords of the y-m different with m local keywords, and
According to m local keywords and y-m other keywords, the corresponding x keyword relevant advertisements of search key, it is thrown to wide
Position is accused to be shown；
S207, in m local keywords, choose y local keywords, and according to local keyword, search key
Corresponding x keyword relevant advertisements, are thrown to advertisement position and are shown.
Further, S5 steps also comprise the following steps：
S301, emphasis popularization advertisement is obtained, when emphasis is promoted into advertisement and keyword relevant advertisements according to default display
Between compare, be shown in the way of rotation on advertisement position.
Emphasis is promoted into advertisement and carries out reasonable distribution with keyword relevant advertisements, reaches commercial benefit.
The present invention also provides a kind of web advertisement jettison system, including terminal, Advertisement Server and the cloud clothes mutually communicated
Business device；Terminal includes keyword classification module, keyword memory module, account relating module, sending module and communication module；Extensively
Accusing server includes advertisement position acquisition module, account acquisition module, local keyword acquisition module, other keywords acquisition mould
Block, similarity calculation module and advertisement acquisition module；
Keyword classification module, classified for recording keyword when terminal scans for, and by keyword, sent
Give keyword memory module；
Account relating module, for obtaining the account information of local log-on, and it will be scanned under account logging status
Keyword be marked, be associated with login account, formed association keyword, and be sent to keyword memory module progress
Storage；
Keyword memory module, for receiving keyword, and stored；
Sending module, keyword is associated for extracting, is sent to Cloud Server；
Communication module, for sending web page browsing request, ID letter of the web page browsing request bag containing terminal to Advertisement Server
Breath；
Cloud Server, for establishing account information, receive and store the association keyword associated with account；
Advertisement position obtains module, the web page browsing request put for receiving communication module, it is determined that x wide in webpage to be browsed
Position is accused, is sent to account acquisition module and obtains instruction；
Account acquisition module, instruction is obtained for receiving, and ID terminal account informations is obtained according to Termination ID, then to local
Keyword acquisition module, which is sent, obtains instruction；
Local keyword acquisition module, instruction is obtained for receiving, the keyword of keyword memory module memory storage is entered
Row search, the local keyword of n positions before preset time period internal sort is obtained, then sending acquisition to his keyword acquisition module refers to
Order；
Other keyword acquisition modules, instruction is obtained for receiving, the association keyword stored on Cloud Server is carried out
Search, other keywords of n positions before the sequence in same account preset time period are obtained, other keywords form key by n
Set of words, computations then is sent to similarity calculation module, wherein, other keywords are by other servers or mobile whole
Hold the association keyword sent；
Similarity calculation module, for receiving computations, n local keywords will be carried out with keyword set respectively
Contrast, similarity is calculated, choose the m more than predetermined threshold value a local keyword of similarity, then sent to advertisement acquisition module
Advertisement obtains instruction；
Advertisement acquisition module, instruction is obtained for receiving advertisement, according to the x advertisement that keyword search is corresponding, and will
Advertisement putting is shown to respective advertisement position together with webpage.
The historical search keyword that same account is associated is uploaded to Cloud Server, with terminal to carry out webpage clear as user
When looking at, other keywords stored on the keyword of terminal local and the Cloud Server of other-end can be searched, are entered
Row contrast, obtains the higher keyword of similarity, then carries out acquisition and the display of advertisement, crucial according to the difference of same subscriber
Word carries out Statistical Comparison, substantially increases the suitability of advertisement and user's interest level, improves advertisement and is clicked probability, improves
Economic benefit.
Further, the acquisition of local keyword, it is ranked up according to weighted value Q ascending order, Q=a*A-
B*B, wherein A are time and the time interval of current time of keyword last time search；B is crucial in prefixed time interval
The number summation that word occurs；A and b is default coefficient；
The acquisition of other keywords, is ranked up according to the descending orders of weighted value W, and W=c*B+d*D, wherein D are
Keyword number summation in classification where keyword in preset time period；C and d is default coefficient.
Keyword selection rule is rationally set, farthest improved between the keyword obtained and the real demand of user
Similarity, another advertisement economy maximizing the benefits.
Further, advertisement acquisition module includes online period judging submodule, m values judging submodule, the first advertisement
Acquisition submodule, the second advertisement acquisition submodule, the 3rd advertisement acquisition submodule and the 4th advertisement acquisition submodule；
Online period judging submodule, instruction is obtained for receiving advertisement, obtain online period, judgement current online period
Whether belong to the workaday work hours, when judged result is "Yes", sends decision instruction to m values judging submodule, judge to tie
When fruit is "No", sends the first advertisement to the first advertisement acquisition submodule and obtain instruction；
M value judging submodules are wide to second when determining m=0 for receiving decision instruction and m values being judged
Accuse acquisition submodule and send the second acquisition instruction；When determining 0 ＜ m ＜ y, it is wide to send the 3rd to the 3rd advertisement acquisition submodule
Accuse and obtain instruction；When determining y ＜ m, send the 4th advertisement to the 4th advertisement acquisition submodule and obtain instruction；
First advertisement acquisition submodule, instruction is obtained for receiving the first advertisement, in preceding n local keywords, chooses y
Individual local keyword, and according to local keyword, the corresponding x keyword relevant advertisements of search key, it is thrown to advertisement position
It has been shown that, wherein y >=x；
Second advertisement acquisition submodule, instruction is obtained for receiving the second advertisement, in preceding n other keywords, chooses y
Other individual keywords, and according to other keywords, the corresponding x keyword relevant advertisements of search key, it is thrown to advertisement position
Shown；
3rd advertisement acquisition submodule, instruction is obtained for receiving the 3rd advertisement, in preceding n other keywords, is chosen
Y-m other keywords different from m local keywords, and according to m local keywords and y-m other keywords, search
The corresponding x keyword relevant advertisements of rope keyword, are thrown to advertisement position and are shown；
4th advertisement acquisition submodule, instruction is obtained for receiving the 4th advertisement, in m local keywords, chooses y
Local keyword, and according to local keyword, the corresponding x keyword relevant advertisements of search key, be thrown to advertisement position and enter
Row display.
According to the surf time of user, suitable keyword is selected, solves conventional ads dispensing, only the ID of terminal is entered
Row identification, so as to the advertisement launched be not user really content interested the problem of.
Further, advertisement acquisition module also include that emphasis promotes advertisement acquisition submodule, the time sets submodule and
Rotation submodule；
Similarity calculation module, it is additionally operable to promote the transmission acquisition instruction of advertisement acquisition submodule to emphasis；
Emphasis promotes advertisement acquisition submodule, and instruction is obtained for receiving, and obtains x emphasis and promotes advertisement, is set to the time
Put submodule and send setting instruction；
Time setting submodule, instruction is set for receiving, the popularization advertisement of setting emphasis is aobvious with keyword relevant advertisements
Show time ratio, then send rotation instruction to rotation submodule；
Rotation submodule, emphasis is promoted into advertisement and keyword phase for receiving rotation instruction, and according to display time ratio
Advertisement progress rotation is closed to show.Emphasis is promoted into advertisement and carries out reasonable distribution with keyword relevant advertisements, reaches commercial profit
Benefit maximizes.
Webpage advertisement delivery method provided by the present invention and system, the historical search keyword that same account is associated
Cloud Server is uploaded to, when user carries out web page browsing with terminal, the keyword in terminal local and other ends can be searched
Other keywords stored on the Cloud Server at end, are contrasted, and are obtained overall shown out with other keywords
The higher local keyword of hobby trend similarity, acquisition and the display of advertisement are then carried out, closed according to the difference of same subscriber
Keyword carries out Statistical Comparison, substantially increases the suitability of advertisement and user's interest level, improves advertisement and is clicked probability, pole
Big degree improves economic benefit caused by advertisement.
Brief description of the drawings
The flow chart of the webpage advertisement delivery method of Fig. 1 embodiments 1；
The flow chart of the webpage advertisement delivery method of Fig. 2 embodiments 2；
Annexation figure between each part and module of the web advertisement jettison system of Fig. 3 embodiments 3；
Annexation figure in the advertisement acquisition module of the web advertisement jettison system of Fig. 4 embodiments 4 between each submodule.
Embodiment
The invention will be further described with reference to the accompanying drawings and examples, and the following example is only used for explaining the present invention
The content of the invention, be not intended to limit the scope of the invention.
Embodiment 1
A kind of webpage advertisement delivery method, as shown in figure 1, comprising the following steps：
S1, the keyword that local historical search records classified, be then arranged to the keyword that account is associated
Keyword is associated, and is uploaded to Cloud Server；
S2, after monitoring terminal and sending the request for browsing webpage, it is determined that x advertisement position in webpage to be browsed, is obtained eventually
The id information at end, and obtain ID terminal account informations；
S3, the keyword to historical search record scan for, and obtain the local key of n positions before preset time period internal sort
Word, then obtains other keywords of n positions before the sequence on Cloud Server in same account preset time period, and other keywords are
The association keyword sent by other-end, by n, other keywords form keyword set, carry out S4 steps；Wherein n is big
In x positive integer；
S4, n local keywords are contrasted with keyword set respectively, calculate similarity, choose similarity and be more than
Predetermined threshold value a m local keywords, carry out S5 steps；
S5, corresponding x keyword relevant advertisements are obtained, and be thrown on advertisement position and shown.
The acquisition of local keyword, it is ranked up according to weighted value Q ascending order, Q=a*A-b*B, wherein A
The time interval of time and current time for keyword last time search；B is that keyword occurs in prefixed time interval
Number summation；A and b is default coefficient；The acquisition of other keywords, arranged according to the descending orders of weighted value W
Sequence, wherein W=c*B+d*D, D are keyword number summation in the keyword place in preset time period is classified；C and d is pre-
If coefficient.
Account information can be the account information of single service, or the identical account information of multiple services, also may be used
Think the different account information of multiple services, but different accounts belongs to same user.
According to the ID of terminal obtain account information, obtain in the historical record of terminal local according to weighted value Q obtain
Preceding n local keywords, preceding n other keywords obtained according to weighted value W are then obtained according to Cloud Server, are contrasted
Afterwards, the local keyword higher with the overall shown hobby trend similarity out of other keywords is obtained, further according to these
Local keyword carries out the acquisition and dispensing of advertisement, and the advertisement separately launched greatly improves with people as the correlation degree of user, and
It is not only associated terminal hardware and the advertisement that obtains, greatly improves the compatible degree between advertisement and user, high degree improves
Economic benefit caused by advertisement.
Local keyword, is weighed according to the frequency of occurrences and time of occurrence；Other keywords, according to the frequency of occurrences and it is somebody's turn to do
Relation between the classification interested of the core of keyword and user within certain a period of time is weighed；Can according to different demands
To set different factor vs, reasonable weighted value is obtained, what other keywords embodied is the real content interested of user
Overall trend and direction, and local keyword more presses close to real state, after both are compared, obtained keyword integrates
Really state and hobby overlap, according to advertisement obtained by the keyword further with actual emerging of user
There is higher accuracy between interest hobby point or demand.
Embodiment 2
A kind of webpage advertisement delivery method, the difference with embodiment 1 is, as shown in Fig. 2 S5 is made up of following steps：
S201, m values are judged, as m=0, carry out S202 steps, when determining 0 ＜ m ＜ y, carry out S205 steps
Suddenly, when determining y ＜ m, S207 steps are carried out；
S202, the online period is obtained, judge whether the current online period belongs to the workaday work hours, judged result is
"Yes", carry out S203 steps；Judged result is "No", carries out S204 steps；
S203, in preceding n other keywords, choose y other keywords, and crucial according to other keywords, search
The corresponding x keyword relevant advertisements of word, are thrown to advertisement position and are shown；
S204, in preceding n local keywords, choose y local keywords, and crucial according to local keyword, search
The corresponding x keyword relevant advertisements of word, are thrown to advertisement position and are shown, wherein y >=x；
S205, the online period is obtained, judge whether the current online period belongs to the workaday work hours, judged result is
"Yes", carry out S206 steps；Judged result is "No", carries out S204 steps；
S206, in preceding n other keywords, choose other individual keywords of the y-m different with m local keywords, and
According to m local keywords and y-m other keywords, the corresponding x keyword relevant advertisements of search key, it is thrown to wide
Position is accused to be shown；
S207, in m local keywords, choose y local keywords, and according to local keyword, search key
Corresponding x keyword relevant advertisements, are thrown to advertisement position and are shown；
S301, emphasis popularization advertisement is obtained, when emphasis is promoted into advertisement and keyword relevant advertisements according to default display
Between compare, be shown in the way of rotation on advertisement position.
The acquisition process of keyword is further refined, during m=0, illustrates local keyword and other keyword phases
It is low like spending, then the surf time is judged, if the working time, then illustrate that terminal corresponding to local keyword is whole for work
End, the search carried out during work and life difference are larger, at this moment extract the progress advertisement search delivery of other keywords, can more accord with
Share family real demand；Otherwise the local keyword of extraction carries out the search and dispensing of advertisement, according to the surf time of user, selection
Suitable keyword, solve conventional ads dispensing, only the ID of terminal is identified, so as to which the advertisement launched not is user
Really the problem of content interested.
Embodiment 3
A kind of web advertisement jettison system, as shown in figure 3, including the terminal 1, Advertisement Server 2 and the cloud clothes that mutually communicate
Business device 3；Terminal 1 includes keyword classification module 301, keyword memory module 302, account relating module 303, sending module
304 and communication module 305；Advertisement Server 2 includes advertisement position and obtains module 306, account acquisition module 307, local keyword
Acquisition module 308, other keyword acquisition modules 309, similarity calculation module 310 and advertisement acquisition module 311；
Keyword classification module 301, for recording keyword when scanning for, and keyword is classified, sent
To keyword memory module 302；
Account relating module 303, for obtaining the account information of local log-on, and it will be searched under account logging status
The keyword of rope is marked, and is associated with login account, forms association keyword, and be sent to keyword memory module
302 are stored；
Keyword memory module 302, for receiving keyword, and stored；
Sending module 304, keyword is associated for extracting, is sent to Cloud Server 3；
Communication module 305, for sending web page browsing request to Advertisement Server 2, web page browsing request bag is containing terminal 1
Id information；
Cloud Server 3, for establishing account information, receive and store the association keyword associated with account；
Advertisement position obtains module 306, the web page browsing request put for receiving communication module 305, it is determined that webpage to be browsed
Middle x advertisement position, sent to account acquisition module 307 and obtain instruction；
Account acquisition module 307, instruction is obtained for receiving, the account information of ID terminals 1 is obtained according to terminal 1ID, then
Sent to local keyword acquisition module 308 and obtain instruction；
Local keyword acquisition module 308, instruction is obtained for receiving, to the pass of the memory storage of keyword memory module 302
Keyword scans for, and the local keyword of n positions before preset time period internal sort is obtained, then to other keyword acquisition modules
309 send acquisition instruction；
Other keyword acquisition modules 309, instruction is obtained for receiving, to the association keyword stored on Cloud Server 3
Scan for, obtain other keywords of n positions before the sequence in same account preset time period, other keywords are formed by n
Keyword set, computations then is sent to similarity calculation module 310, wherein, other keywords are by other servers
Or the association keyword that mobile terminal 1 is sent；
Similarity calculation module 310, for receiving computations, will by n local keywords respectively with keyword set
Contrasted, calculate similarity, the m more than predetermined threshold value a local keyword of similarity is chosen, then to advertisement acquisition module
311, which send advertisement, obtains instruction；
Advertisement acquisition module 311, instruction is obtained for receiving advertisement, according to the x advertisement that keyword search is corresponding, and
By advertisement putting to respective advertisement position, shown together with webpage.
Wherein, the acquisition of local keyword, it is ranked up according to weighted value Q ascending order, Q=a*A-b*B,
Wherein A is time and the time interval of current time of keyword last time search；B is that keyword goes out in prefixed time interval
Existing number summation；A and b is default coefficient；The acquisition of other keywords, enter according to the descending orders of weighted value W
Row sequence, wherein W=c*B+d*D, D are keyword number summation in the keyword place in preset time period is classified；C and d are equal
For default coefficient.
According to the ID of terminal obtain account information, obtain in the historical record of terminal local according to weighted value Q obtain
Preceding n local keywords, preceding n other keywords obtained according to weighted value W are then obtained according to Cloud Server, are contrasted
Afterwards, the local keyword higher with the overall shown hobby trend similarity out of other keywords is obtained, further according to these
Local keyword carries out the acquisition and dispensing of advertisement, and the advertisement separately launched greatly improves with people as the correlation degree of user, and
It is not only associated terminal hardware and the advertisement that obtains, greatly improves the compatible degree between advertisement and user, high degree improves
Economic benefit caused by advertisement.
Embodiment 4
A kind of web advertisement jettison system, the difference with embodiment 3 are, as shown in figure 4, further limiting, advertisement obtains
Modulus block 311 also include online period judging submodule 401, m values judging submodule 402, the first advertisement acquisition submodule 403,
Second advertisement acquisition submodule 404, the 3rd advertisement acquisition submodule 405, the 4th advertisement acquisition submodule 406, emphasis are promoted wide
Accuse acquisition submodule 407, the time sets submodule 408 and rotation submodule 409；
Online period judging submodule 401, instruction is obtained for receiving advertisement, obtain online period, the current online of judgement
Whether the period belongs to the workaday work hours, and when judged result is "Yes", decision instruction is sent to m values judging submodule 402,
When judged result is "No", sends the first advertisement to the first advertisement acquisition submodule 403 and obtain instruction；
M values judging submodule 402, for receiving decision instruction and judging m values, when determining m=0, to
Two advertisement acquisition submodules 404 send second and obtain instruction；When determining 0 ＜ m ＜ y, to the 3rd advertisement acquisition submodule 405
Send the 3rd advertisement and obtain instruction；When determining y ＜ m, send the 4th advertisement acquisition to the 4th advertisement acquisition submodule 406 and refer to
Order；
First advertisement acquisition submodule 403, instruction is obtained for receiving the first advertisement, in preceding n local keywords, choosing
Y local keywords are taken, and according to local keyword, the corresponding x keyword relevant advertisements of search key, are thrown to advertisement
Position shown, wherein y >=x；
Second advertisement acquisition submodule 404, instruction is obtained for receiving the second advertisement, in preceding n other keywords, choosing
Y other keywords are taken, and according to other keywords, the corresponding x keyword relevant advertisements of search key, are thrown to advertisement
Position is shown；
3rd advertisement acquisition submodule 405, instruction is obtained for receiving the 3rd advertisement, in preceding n other keywords, choosing
Take the y-m different from m local keywords other keywords, and according to m local keywords and y-m other keywords,
The corresponding x keyword relevant advertisements of search key, are thrown to advertisement position and are shown；
4th advertisement acquisition submodule 406, instruction is obtained for receiving the 4th advertisement, in m local keywords, is chosen
Y local keywords, and according to local keyword, the corresponding x keyword relevant advertisements of search key, it is thrown to advertisement position
Shown.
Similarity calculation module 310, it is additionally operable to promote the transmission acquisition instruction of advertisement acquisition submodule 407 to emphasis；
Emphasis promotes advertisement acquisition submodule 407, and instruction is obtained for receiving, and obtains x emphasis and promotes advertisement, to the time
Set submodule 408 to send and instruction is set；
Time sets submodule 408, sets instruction for receiving, sets emphasis to promote advertisement and keyword relevant advertisements
Time ratio is shown, then sends rotation instruction to rotation submodule 409；
Rotation submodule 409, emphasis is promoted into advertisement and keyword for receiving rotation instruction, and according to display time ratio
Relevant advertisements carry out rotation and shown.
The acquisition process of keyword is further refined, during m=0, illustrates local keyword and other keyword phases
It is low like spending, then the surf time is judged, if the working time, then illustrate that terminal corresponding to local keyword is whole for work
End, the search carried out during work and life difference are larger, at this moment extract the progress advertisement search delivery of other keywords, can more accord with
Share family real demand；Otherwise the local keyword of extraction carries out the search and dispensing of advertisement, according to the surf time of user, selection
Suitable keyword, solve conventional ads dispensing, only the ID of terminal is identified, so as to which the advertisement launched not is user
Really the problem of content interested.
Emphasis is promoted into advertisement and carries out reasonable distribution with keyword relevant advertisements, reaches commercial benefit.
Claims (10)
1. a kind of webpage advertisement delivery method, it is characterised in that methods described comprises the following steps：
S1, the keyword that local historical search records classified, then be arranged to associate by the keyword that account is associated
Keyword, and it is uploaded to Cloud Server；
S2, after monitoring terminal and sending the request for browsing webpage, it is determined that x advertisement position in the webpage to be browsed, is obtained eventually
The id information at end, and obtain the account information of the terminal；
S3, the keyword to historical search record scan for, and obtain the local keyword of n positions before preset time period internal sort,
Then other keywords of n positions before the sequence on Cloud Server in same account preset time period, other described keywords are obtained
For the association keyword sent by other-end, by n, other keywords form keyword set, carry out S4 steps；Wherein n is
Positive integer more than x；
S4, n local keywords are contrasted with keyword set respectively, calculate similarity, choose similarity be more than it is default
Threshold value a m local keywords, carry out S5 steps；
S5, corresponding x keyword relevant advertisements are obtained, and be thrown on advertisement position and shown.
2. webpage advertisement delivery method as claimed in claim 1, it is characterised in that the acquisition of the local keyword, according to
Weighted value Q ascending order is ranked up, and the Q=a*A-b*B, wherein A are that keyword last time is searched for
Time and current time time interval；B is the number summation that the keyword occurs in prefixed time interval；A and b are
Default coefficient.
3. webpage advertisement delivery method as claimed in claim 2, it is characterised in that the acquisition of other keywords, according to
Order descending weighted value W is ranked up, and the W=c*B+d*D, wherein D are the keyword in preset time period
Keyword number summation in the classification of place；C and d is default coefficient.
4. webpage advertisement delivery method as claimed in claim 1, it is characterised in that S5 is mainly made up of following steps：
S201, m values are judged, as m=0, carry out S202 steps；
S202, the online period is obtained, judge whether the current online period belongs to the workaday work hours, judged result is
"Yes", carry out S203 steps；Judged result is "No", carries out S204 steps；
S203, in preceding n other keywords, choose y other keywords, and crucial according to other described keywords, search
The corresponding x keyword relevant advertisements of word, are thrown to advertisement position and are shown；
S204, in preceding n local keywords, choose y local keywords, and crucial according to the local keyword, search
The corresponding x keyword relevant advertisements of word, are thrown to advertisement position and are shown, wherein y >=x.
5. webpage advertisement delivery method as claimed in claim 4, it is characterised in that the S5 steps also comprise the following steps：
The S201, when determining 0 ＜ m ＜ y, carry out S205 steps, when determining y ＜ m, carry out S207 steps；
S205, the online period is obtained, judge whether the current online period belongs to the workaday work hours, judged result is
"Yes", carry out S206 steps；Judged result is "No", carries out S204 steps；
S206, in preceding n other keywords, choose other individual keywords of the y-m different with the m local keywords, and
According to the m local keywords and y-m other keywords, the corresponding x keyword relevant advertisements of search key, launch
Shown to advertisement position；
S207, in m local keywords, choose y local keywords, and according to the local keyword, search key
Corresponding x keyword relevant advertisements, are thrown to advertisement position and are shown.
6. webpage advertisement delivery method as claimed in claim 5, it is characterised in that the S5 steps also comprise the following steps：
S301, emphasis popularization advertisement being obtained, emphasis is promoted into advertisement shows time ratio with keyword relevant advertisements according to default,
It is shown in the way of rotation on advertisement position.
7. a kind of web advertisement jettison system, it is characterised in that including terminal (1), Advertisement Server (2) and the cloud mutually communicated
Server (3)；The terminal (1) includes keyword classification module (301), keyword memory module (302), account relating module
(303), sending module (304) and communication module (305)；The Advertisement Server (2) include advertisement position obtain module (306),
Account acquisition module (307), local keyword acquisition module (308), other keyword acquisition module (309), Similarity Measures
Module (310) and advertisement acquisition module (311)；
The keyword classification module (301), for recording keyword when terminal (1) scans for, and keyword is carried out
Classification, is sent to keyword memory module (302)；
The account relating module (303), for obtaining the account information of local log-on, and it will be carried out under account logging status
The keyword of search is marked, and is associated with the login account, forms association keyword, and is sent to keyword storage
Module (302) is stored；
The keyword memory module (302), for receiving keyword, and is stored；
The sending module (304), keyword is associated for extracting, is sent to Cloud Server (3)；
The communication module (305), for sending web page browsing request, the web page browsing request bag to Advertisement Server (2)
Id information containing terminal (1)；
The Cloud Server (3), for establishing account information, receive and store the association key associated with the account
Word；
The advertisement position obtains module (306), the web page browsing request put for receiving communication module (305), it is determined that described treat
X advertisement position in webpage is browsed, is sent to account acquisition module (307) and obtains instruction；
The account acquisition module (307), instruction is obtained for receiving, and ID terminals (1) account is obtained according to terminal (1) ID
Information, then sent to local keyword acquisition module (308) and obtain instruction；
The local keyword acquisition module (308), instruction is obtained for receiving, to keyword memory module (302) memory storage
Keyword scan for, obtain preset time period internal sort before n positions local keyword, then to other keywords obtain mould
Block (309), which is sent, obtains instruction；
Other described keyword acquisition modules (309), instruction is obtained for receiving, the association stored on Cloud Server (3) is closed
Keyword scans for, and obtains other keywords of n positions before the sequence in same account preset time period, by n other keywords
Keyword set is formed, then sends computations to similarity calculation module (310), wherein, other described keywords are served as reasons
The association keyword that other servers or mobile terminal (1) are sent；
The similarity calculation module (310), for receiving computations, will by n local keywords respectively with keyword set
Conjunction is contrasted, and calculates similarity, is chosen the m more than predetermined threshold value a local keyword of similarity, is then obtained mould to advertisement
Block (311) sends advertisement and obtains instruction；
The advertisement acquisition module (311), instruction is obtained for receiving advertisement, according to the x advertisement that keyword search is corresponding,
And advertisement putting is shown to respective advertisement position together with webpage.
8. web advertisement jettison system as claimed in claim 7, it is characterised in that
The acquisition of the local keyword, it is ranked up according to weighted value Q ascending order, the Q=a*A-b*B,
Wherein A is time and the time interval of current time of keyword last time search；B is described in prefixed time interval
The number summation that keyword occurs；A and b is default coefficient；
The acquisition of other keywords, it is ranked up according to the descending orders of weighted value W, the W=c*B+d*D, its
Middle D is keyword number summation in the keyword place in preset time period is classified；C and d is default coefficient.
9. web advertisement jettison system as claimed in claim 8, it is characterised in that the advertisement acquisition module (311) includes
Online period judging submodule (401), m values judging submodule (402), the first advertisement acquisition submodule (403), the second advertisement obtain
Take submodule (404), the 3rd advertisement acquisition submodule (405) and the 4th advertisement acquisition submodule (406)；
The online period judging submodule (401), instruction is obtained for receiving advertisement, the online period is obtained, judges on current
Whether the net period belongs to the workaday work hours, when judged result is "Yes", sends and judges to m values judging submodule (402)
Instruction, when judged result is "No", sends the first advertisement to the first advertisement acquisition submodule (403) and obtain instruction；
The m values judging submodule (402), for receiving decision instruction and m values being judged, when determining m=0, to
Second advertisement acquisition submodule (404) sends second and obtains instruction；When determining 0 ＜ m ＜ y, submodule is obtained to the 3rd advertisement
Block (405) sends the 3rd advertisement and obtains instruction；When determining y ＜ m, the 4th is sent to the 4th advertisement acquisition submodule (406)
Advertisement obtains instruction；
The first advertisement acquisition submodule (403), instruction is obtained for receiving the first advertisement, in preceding n local keywords,
Y local keywords are chosen, and according to the local keyword, the corresponding x keyword relevant advertisements of search key, are launched
Shown to advertisement position, wherein y >=x；
The second advertisement acquisition submodule (404), instruction is obtained for receiving the second advertisement, in preceding n other keywords,
Y other keywords are chosen, and according to other described keywords, the corresponding x keyword relevant advertisements of search key, are launched
Shown to advertisement position；
The 3rd advertisement acquisition submodule (405), instruction is obtained for receiving the 3rd advertisement, in preceding n other keywords,
Choose the y-m different with the m local keywords other keywords, and according to the m local keywords and y-m it is individual its
His keyword, the corresponding x keyword relevant advertisements of search key, is thrown to advertisement position and is shown；
The 4th advertisement acquisition submodule (406), instruction is obtained for receiving the 4th advertisement, in m local keywords, choosing
Y local keywords are taken, and according to the local keyword, the corresponding x keyword relevant advertisements of search key, are thrown to
Advertisement position is shown.
10. web advertisement jettison system as claimed in claim 9, it is characterised in that the advertisement acquisition module (311) is also wrapped
Include emphasis and promote advertisement acquisition submodule (407), time setting submodule (408) and rotation submodule (409)；
The similarity calculation module (310), it is additionally operable to promote advertisement acquisition submodule (407) transmission acquisition instruction to emphasis；
The emphasis promotes advertisement acquisition submodule (407), and instruction is obtained for receiving, and obtains x emphasis and promotes advertisement, Xiang Shi
Between set submodule (408) send set instruction；
The time sets submodule (408), sets instruction for receiving, sets emphasis to promote advertisement and keyword relevant advertisements
Display time ratio, then to rotation submodule (409) send rotation instruction；
The rotation submodule (409), emphasis is promoted into advertisement and key for receiving rotation instruction, and according to display time ratio
Word relevant advertisements carry out rotation and shown.
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