CN107483991A - Replacement method, device and the computer-readable recording medium of television advertising - Google Patents
Replacement method, device and the computer-readable recording medium of television advertising Download PDFInfo
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- CN107483991A CN107483991A CN201710810917.1A CN201710810917A CN107483991A CN 107483991 A CN107483991 A CN 107483991A CN 201710810917 A CN201710810917 A CN 201710810917A CN 107483991 A CN107483991 A CN 107483991A
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- television advertising
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- 238000000034 method Methods 0.000 title claims abstract description 68
- 230000001960 triggered effect Effects 0.000 claims description 3
- 238000004891 communication Methods 0.000 description 6
- 238000012790 confirmation Methods 0.000 description 6
- 230000008859 change Effects 0.000 description 4
- 230000005611 electricity Effects 0.000 description 4
- 230000005540 biological transmission Effects 0.000 description 3
- 230000008569 process Effects 0.000 description 3
- 230000001154 acute effect Effects 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
- 239000012634 fragment Substances 0.000 description 2
- 230000006870 function Effects 0.000 description 2
- 230000008901 benefit Effects 0.000 description 1
- 238000006243 chemical reaction Methods 0.000 description 1
- 230000006835 compression Effects 0.000 description 1
- 238000007906 compression Methods 0.000 description 1
- 238000010586 diagram Methods 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/23418—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving encoded video stream packets from an IP network
- H04N21/4383—Accessing a communication channel
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The present invention provides a kind of replacement method of television advertising, device and computer-readable recording medium, the replacement method of the television advertising judges whether the TV plays advertisement in the present period by obtaining the present period of TV according to default the rendition list；If the TV plays advertisement in the present period, according to default replacement method, the TV is switched into broadcasting prestored and replace content.By the above-mentioned means, the present invention gets the rendition list of the TV in advance, obtained according to described the rendition list in advertisement reproduction time and replace content, and switched to and replace content and play out, so as to substitute ad content.It is achieved in, no longer lose time to watch advertisement during user watches TV, it can also be watched using the selected replacement content liked this period, farthest using chip time, solve the very cumbersome technical problem of traditional tv switching advertisement.
Description
Technical field
The present invention relates to TV technology, more particularly to a kind of replacement method of television advertising, device and computer can
Read storage medium.
Background technology
As the improvement of people's living standards, TV is increasingly becoming popular household appliances, at the same time, user is to intelligence
Can TV requirement also more and more higher.TV station typically can all intercut the wide of certain time in-between the television to get a profit
Accuse.If the advertisement played is that user does not like, user then can manually carry out channel switch.Therefore, user cuts
Manual switching to each channel is needed to check whether to want the program of viewing when changing channel, the operation for switching advertisement is very numerous
It is trivial.
The content of the invention
It is a primary object of the present invention to propose a kind of replacement method of television advertising, terminal and computer-readable storage medium
Matter, it is intended to solve the very cumbersome technical problem of traditional tv switching advertisement.
To achieve the above object, the present invention provides a kind of replacement method of television advertising, the replacement side of the television advertising
Method comprises the following steps：
The present period of TV is obtained, judges whether the TV is broadcast in the present period according to default the rendition list
Put advertisement；
If the TV plays advertisement in the present period, according to default replacement method, the TV is switched to
Broadcasting, which prestores, replaces content.
Alternatively, the present period for obtaining TV, judge that the TV is worked as described according to default the rendition list
After the step of whether preceding period plays advertisement, in addition to：
If the TV does not play advertisement in the present period, judge that the TV is being worked as according to described the rendition list
Whether the preceding period plays programme televised live；
If the TV plays programme televised live in present period, the advertisement of the TV is obtained according to described the rendition list
Period；
In the time spot section, according to default replacement method, the TV is switched into broadcasting prestored and replace content.
Alternatively, the present period for obtaining TV, judge that the TV is worked as described according to default the rendition list
Before the step of whether preceding period plays advertisement, in addition to：
Receive prestore curriculum offering instruction when, by the replacement content that user chooses store to replace list in using as
Described prestore replaces content, wherein, the replacement content includes at least one of audio, video, picture or text.
Alternatively, if the TV plays advertisement in the present period, according to default replacement method, by described in
TV switch to broadcasting prestore replace content the step of include：
If the TV plays advertisement in the present period, the TV is switched into replacing in the replacement list
Change content.
Alternatively, the time spot section includes advertisement time started and advertisement end time, and the television advertising replaces
Changing method also includes：
The advertisement end time in the time spot section, whether generation, which continues to prestore described in viewing, is replaced carrying for content
Awake message；
When receiving return instruction, by programme televised live described in the TV switchback, to continue to play the programme televised live.
Alternatively, the advertisement end time in the time spot section, whether generation, which continues viewing, is replaced content
Reminder message the step of after, in addition to：
When receiving confirmation instruction, continue to prestore described in broadcasting and replace content, and after preset time, be described in transmission
It is no continue viewing described in prestore replace content reminder message.
Alternatively, the replacement method of the television advertising also includes：
When prestoring replacement content described in described televise, instructed if receiving and the platform of cutting triggered being operated according to user,
Then by the TV switchback programme televised live.
Alternatively, including netcast path or path is locally stored in the content path for replacing content that prestores.
In addition, to achieve the above object, the present invention also provides a kind of alternative of television advertising, the television advertising
Alternative includes processor, memory and is stored in the television advertising that can be run on the memory and on the processor
Replacement program, wherein realizing step as described above when the replacement program of the television advertising is by the computing device.
In addition, to achieve the above object, the present invention also provides a kind of computer-readable recording medium, described computer-readable
The replacement program of television advertising is stored with storage medium, is realized when the replacement program of the television advertising is executed by processor
The step of stating the replacement method of described television advertising.
The present invention provides a kind of replacement method of television advertising, device and computer-readable recording medium, and the TV is wide
The replacement method of announcement judges the TV when described current by obtaining the present period of TV, according to default the rendition list
Whether section plays advertisement；If the TV plays advertisement in the present period, according to default replacement method, by the TV
Switch to broadcasting prestore replace content.By the above-mentioned means, the present invention gets the rendition list of the TV in advance, according to institute
State the rendition list and obtain replacement content in advertisement reproduction time, and switch to and replace content and play out, so as to substitute advertisement
Content.It is achieved in, no longer loses time to watch advertisement during user watches TV, can also be selected using this period
The replacement content liked is watched, and farthest using chip time, is solved traditional tv switching advertisement and is extremely operated
Cumbersome technical problem.
Brief description of the drawings
Fig. 1 is that the terminal structure of the alternative hardware running environment for the television advertising that scheme of the embodiment of the present invention is related to shows
It is intended to；
Fig. 2 is the schematic flow sheet of the replacement method first embodiment of television advertising of the present invention；
Fig. 3 is the schematic flow sheet of the replacement method second embodiment of television advertising of the present invention；
Fig. 4 is the schematic flow sheet of the replacement method 3rd embodiment of television advertising of the present invention.
The realization, functional characteristics and advantage of the object of the invention will be described further referring to the drawings in conjunction with the embodiments.
Embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
The main thought of scheme of the embodiment of the present invention is：The alternative of television advertising by obtain TV it is current when
Section, judges whether the TV plays advertisement in the present period according to default the rendition list；
If the TV plays advertisement in the present period, according to default replacement method, the TV is switched to
Broadcasting, which prestores, replaces content, the cumbersome technical problem for solving traditional tv.
Reference picture 1, Fig. 1 are the end of the alternative hardware running environment for the television advertising that scheme of the embodiment of the present invention is related to
End structure schematic diagram.
The terminal of the embodiment of the present invention can be PC or smart mobile phone, tablet personal computer, E-book reader, MP4
(Moving Picture Experts Group Audio Layer IV, dynamic image expert's compression standard audio aspect 3) is broadcast
Putting device, pocket computer etc. has the packaged type terminal device of display function.As described in Figure 1, the terminal can include processing
Device 1001 (such as CPU), communication bus 1002, user interface 1003, network interface 1004, memory 1005.Wherein, communication is total
Line 1002 is used to realize the connection communication between these components；Optional user interface 1003 can include display screen (Display),
Input block such as keyboard (Keyboard)；Network interface 1004 can optionally include wireline interface, the wave point of standard
(such as WI-FI interfaces)；Memory 1005 can be high-speed RAM memory or stable memory (non-volatile
Memory), such as magnetic disk storage, memory 1005 optionally can also be the storage dress independently of aforementioned processor 1001
Put.
It will be understood by those skilled in the art that the end of the alternative hardware running environment of the television advertising shown in Fig. 1
End structure does not form the restriction of the alternative to television advertising of the present invention, can include than illustrating more or less portions
Part, either combine some parts or different parts arrangement.
With continued reference to Fig. 1, in Fig. 1 as a kind of computer-readable storage medium memory 1005 can include operating system,
The replacement program of network communication module, Subscriber Interface Module SIM and television advertising.
In the terminal shown in Fig. 1, network interface 1004 is mainly used in connecting Cloud Server, and data are carried out with Cloud Server
Communication；User interface 1003 can connect client (user terminal), enter row data communication with client；And processor 1001 can be with
For calling the replacement program of the television advertising stored in memory 1005, and perform following operate：
The present period of TV is obtained, judges whether the TV is broadcast in the present period according to default the rendition list
Put advertisement；
If the TV plays advertisement in the present period, according to default replacement method, the TV is switched to
Broadcasting, which prestores, replaces content.
Further, processor 1001 may call upon the replacement program of the television advertising stored in memory 1005, hold
Row is following to be operated：
If the TV does not play advertisement in the present period, judge that the TV is being worked as according to described the rendition list
Whether the preceding period plays programme televised live；
If the TV plays programme televised live in present period, the advertisement of the TV is obtained according to described the rendition list
Period；
In the time spot section, according to default replacement method, the TV is switched into broadcasting prestored and replace content.
Further, processor 1001 may call upon the replacement program of the television advertising stored in memory 1005, hold
Row is following to be operated：
Receive prestore curriculum offering instruction when, by the replacement content that user chooses store to replace list in using as
Described prestore replaces content, wherein, the replacement content includes at least one of audio, video, picture or text.
Further, processor 1001 may call upon the replacement program of the television advertising stored in memory 1005, hold
Row is following to be operated：
If the TV plays advertisement in the present period, the TV is switched into replacing in the replacement list
Change content.
Further, processor 1001 may call upon the replacement program of the television advertising stored in memory 1005, hold
Row is following to be operated：
The advertisement end time in the time spot section, whether generation, which continues to prestore described in viewing, is replaced carrying for content
Awake message；
When receiving return instruction, by programme televised live described in the TV switchback, to continue to play the programme televised live.
Further, processor 1001 may call upon the replacement program of the television advertising stored in memory 1005, hold
Row is following to be operated：
When receiving confirmation instruction, continue to prestore described in broadcasting and replace content, and after preset time, be described in transmission
It is no continue viewing described in prestore replace content reminder message.
Further, processor 1001 may call upon the replacement program of the television advertising stored in memory 1005, hold
Row is following to be operated：
When prestoring replacement content described in described televise, instructed if receiving and the platform of cutting triggered being operated according to user,
Then by the TV switchback programme televised live.
Further, processor 1001 may call upon the replacement program of the television advertising stored in memory 1005, hold
Row is following to be operated：
The content path for replacing content that prestores is including netcast path or path is locally stored.
Based on above-mentioned hardware configuration, the replacement method embodiment of television advertising of the present invention is proposed.
Reference picture 2, Fig. 2 are the schematic flow sheet of the replacement method first embodiment of television advertising of the present invention.
In the present embodiment, the replacement method of the television advertising comprises the following steps：
Step S10, the present period of TV is obtained, judge the TV when described current according to default the rendition list
Whether section plays advertisement；
In the present embodiment, in order to solve the very cumbersome technical problem of traditional tv switching advertisement, by obtaining in advance
The rendition list of the TV is got, is obtained according to described the rendition list in advertisement reproduction time and replaces content, and switched to and replace
Change content and play out, so as to substitute ad content.Specifically, the alternative of television advertising is according to prefixed time interval,
The present period of current channel in timing acquisition TV.And according to the rendition list for the current channel for obtaining and storing in advance, sentence
Whether the present period in described the rendition list that breaks is the period for playing advertisement.Wherein, the rendition list corresponding to channel is advance
Setting, the broadcasting content of each period is consistent with the rendition list.Therefore, present period can be determined according to described the rendition list
Whether advertisement is played.In specific embodiment, the video features of current video can also be obtained, the video features are wide with presetting
Aspect ratio pair is accused, judges whether present period plays advertisement.
Step S20, if the TV plays advertisement in the present period, according to default replacement method, by the electricity
Depending on switch to broadcasting prestore replace content.
Specifically, when judging that the TV plays the period in present period for advertisement according to described the rendition list, that is, sentence
The fixed TV plays advertisement in present period, according to default replacement method set in advance, wherein, the default replacement
Method can establish a replacement list, and the replacement content in the replacement list is replaced into advertisement successively plays out.
Can establish a playing task, when time conditions match, start the playing task, to be replaced content replacement
The advertisement plays out.The currently playing path of the TV is switched into replacement path, will the TV it is currently playing
Content switch to the replacement content to prestore.
Wherein, also include before step S10：
Step S01, receive prestore curriculum offering instruction when, by the replacement content that user chooses store to replace list
In to replace content as described prestore, wherein, the replacement content includes at least one of audio, video, picture or text.
Specifically, advertisement can be replaced with oneself by the alternative of television advertising and wanted in the replacement of viewing by user
Hold.When the curriculum offering that prestores that the setting operation received according to user triggers instructs, the replacement content that user chooses is obtained,
Wherein, it can be the one or more of which in audio, video, picture or text to replace content.For example, user can select
The song liked is played out in the time spot, and the song liked is heard after viewing a period of time, carries out relax.With
Family is also an option that the movie or television liked is acute, and using the chip time of advertisement, it is acute to watch the movie or television liked again.
User is also an option that the novel liked replaces ad content, so as in the time spot, read etc..
Step S02, if the TV plays advertisement in the present period, the TV is switched into described replace and arranged
Replacement content in table.
Specifically, user can replace the content that oneself is liked in list added to one, in time spot section successively
Play the content in the replacement list.I.e. when televising advertisement described in judgement, or in time spot section by the electricity
Depending on video path switch successively in replace the path that is stored of each replacement content in list, that is to say, that by the TV according to
The secondary replacement content switched in the replacement list plays out.
Wherein, including netcast path or path is locally stored in the content path for replacing content that prestores.
Specifically, it is described prestore replace content can be downloaded to television terminal can also be not downloaded to TV end
End, the path for replacing content can not download to replace netcast path corresponding to content or downloaded
Path is locally stored corresponding to content.
The present embodiment provides a kind of replacement method of television advertising, device and computer-readable recording medium, the TV
The replacement method of advertisement judges the TV described current by obtaining the present period of TV, according to default the rendition list
Whether the period plays advertisement；If the TV plays advertisement in the present period, according to default replacement method, by the electricity
Depending on switch to broadcasting prestore replace content.By the above-mentioned means, the present invention gets the rendition list of the TV in advance, according to
Described the rendition list obtains in advertisement reproduction time and replaces content, and switches to and replace content and play out, wide so as to substitute
Accuse content.It is achieved in, no longer loses time to watch advertisement during user watches TV, can also utilize select this period
Surely the replacement content liked is watched, and farthest using chip time, is solved traditional tv switching advertisement and is extremely grasped
Make cumbersome technical problem.
Reference picture 3, Fig. 3 are the schematic flow sheet of the replacement method second embodiment of television advertising of the present invention.
In the present embodiment, based on above-mentioned embodiment illustrated in fig. 2, further, in the present embodiment, also wrapped after step S20
Include：
Step S30, if the TV does not play advertisement in the present period, according to judging described the rendition list
Whether TV plays programme televised live in present period；
Specifically, judging that the present period does not play advertisement according to described the rendition list, then further according to
Corresponding timetable plays content in the rendition list, judges whether the TV plays programme televised live in present period.It is specific real
Apply in example, the video features for video of being televised described in present period can also be obtained, judge the video features whether with directly
Program matching is broadcast, judges that then the TV is playing in present period when being matched with the programme televised live in the video features
Programme televised live.
Step S40, if the TV plays programme televised live in present period, the electricity is obtained according to described the rendition list
Depending on time spot section；
Specifically, programme televised live is played in present period in the judgement TV, then institute is obtained according to described the rendition list
State the time spot section of the current channel of TV.Wherein it is possible to whole time spot sections of current channel are obtained, and will be described complete
Portion's time spot section is arranged according to time order and function order.The time spot section nearest with present period can also be obtained, so
Played afterwards in the time spot section recently and replace content and then the next nearest time spot section of acquisition.
Step S50, in the time spot section, according to default replacement method, the TV is switched into broadcasting prestored and replace
Change content.
Specifically, in the time spot section nearest with present period, according to default replacement method set in advance, its
In, the default replacement method can establish a replacement list, successively replace the replacement content in the replacement list
Advertisement plays out.Can also establish a playing task, when time conditions match, start the playing task, to enter
Row is replaced the content replacement advertisement and played out.The currently playing path of the TV is switched into replacement path, Ji Jiangsuo
State the currently playing content of TV and switch to the replacement content to prestore.
The present embodiment provides a kind of replacement method of television advertising, device and computer-readable recording medium, and the present invention is pre-
The rendition list of the TV is first got, is obtained according to described the rendition list in advertisement reproduction time and replaces content, and switched
To replacing content and playing out, so as to substitute ad content.It is achieved in, when no longer being wasted during user watches TV
Between watch advertisement, can also be watched using the selected replacement content that like this period, when farthest utilizing fragment
Between, solve the very cumbersome technical problem of traditional tv switching advertisement.
Reference picture 4, Fig. 4 are the schematic flow sheet of the replacement method 3rd embodiment of television advertising of the present invention.
In the present embodiment, based on above-mentioned embodiment illustrated in fig. 2, the time spot section includes advertisement time started and advertisement
End time, after step S20, in addition to：
Whether step S60, the advertisement end time in the time spot section, generation continue the replacement that prestored described in viewing
The reminder message of content；
Specifically, the time spot section got includes advertisement time started and advertisement end time, in specific embodiment,
The time spot section can also include advertisement time started and duration.Advertisement end time in the time spot section or
For person when the advertisement time started passing through advertisement duration, whether generation continues the reminder message that content is replaced in viewing, is used for reminding
Family is to return to programme televised live to continue to watch, and still stays in current page and continues viewing replacement content.Determination can be generated and cancelled
Choice box, so that user is selected.
Step S70, when receiving return instruction, by programme televised live described in the TV switchback, to continue described in broadcasting
Programme televised live.
Specifically, user can cancel operation triggering by selecting to cancel frame return programme televised live receiving user
During return instruction, the currently playing path of the TV is switched back to the broadcast path of previous step from replacement content broadcast path,
To continue to play the programme televised live.User can be true receiving user by selecting decision block to continue to stay in current page
When continuing instruction of fixed operation triggering, cancels current prompting frame, continues to be played according to currently playing path and replaces in list
Replace content.
The present embodiment provides a kind of replacement method of television advertising, device and computer-readable recording medium, and the present invention is pre-
The rendition list of the TV is first got, is obtained according to described the rendition list in advertisement reproduction time and replaces content, and switched
To replacing content and playing out, so as to substitute ad content.It is achieved in, when no longer being wasted during user watches TV
Between watch advertisement, can also be watched using the selected replacement content that like this period, when farthest utilizing fragment
Between, solve the very cumbersome technical problem of traditional tv switching advertisement.Because user is needed after manual switching channel
The time estimated according to oneself return operation to check whether advertisement terminates, inadequate because being held to advertisement duration so as to produce
The problem of channel of program broadcasting can not precisely be returned in time.The present embodiment also further solves and can not return to program in time
The technical problem of broadcasting channel, in time generation return to the reminder message of channel, improve Consumer's Experience.
Further, the replacement method of television advertising of the present invention also includes：
Step S80, when receiving confirmation instruction, continue to prestore described in broadcasting and replace content, and after preset time, hair
Whether continue to prestore described in viewing described in sending and replace the reminder message of content.
Specifically, when whether generation continues to prestore the reminder message for replacing content described in viewing, receive according to user
When confirming to operate the confirmation instruction of triggering, that is, represent that user's selection continues to watch the currently playing replacement content that prestores, transmission is broadcast
Put instruction and replace content to TV to play current prestore.After preset time, the preset time can be user according to reality
Need the time interval set, such as 2min, 5min.The prompting for continuing to display whether to continue to prestore replacement content described in viewing disappears
Breath, to remind whether user watches programme televised live, prevents user from missing programme televised live.In specific embodiment, user may be selected to refuse
It is exhausted to remind, when the refusal for receiving user reminds the instruction of triggering, then refer in the confirmation for receiving user's confirmation operation triggering
When making, send play instruction and instructed to TV with playing currently to prestore to replace content and generate shielding reminder message.
Step S90, when prestoring replacement content described in described televise, cutting for triggering is operated according to user if receiving
Platform instructs, then by the TV switchback programme televised live.
Specifically, user can switch back into direct broadcast band by cutting platform key as above lower key when content is replaced in viewing,
When cutting platform instruction of user Qie Tai operation triggering is received, then currently playing path is switched to the broadcasting road of previous step viewing
Footpath, will the TV switching programme televised live.
The present invention also provides a kind of computer-readable recording medium.
The replacement program of television advertising, the replacement of the television advertising are stored with computer-readable recording medium of the present invention
Realized when program is executed by processor such as the step of above-mentioned intelligent method.
Wherein, the method realized when the replacement program of television advertising is performed can refer to the replacement of television advertising of the present invention
Each embodiment of method, here is omitted.
It should be noted that herein, term " comprising ", "comprising" or its any other variant are intended to non-row
His property includes, so that process, method, article or system including a series of elements not only include those key elements, and
And also include the other element being not expressly set out, or also include for this process, method, article or system institute inherently
Key element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that including this
Other identical element also be present in the process of key element, method, article or system.
The embodiments of the present invention are for illustration only, do not represent the quality of embodiment.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on such understanding, technical scheme is substantially done to prior art in other words
Going out the part of contribution can be embodied in the form of software product, and the computer software product is stored in one as described above
In storage medium (such as ROM/RAM, magnetic disc, CD), including some instructions to cause a station terminal equipment (can be mobile phone,
Computer, server, air conditioner, or network equipment etc.) perform method described in each embodiment of the present invention.
The preferred embodiments of the present invention are these are only, are not intended to limit the scope of the invention, it is every to utilize this hair
The equivalent structure or equivalent flow conversion that bright specification and accompanying drawing content are made, or directly or indirectly it is used in other related skills
Art field, is included within the scope of the present invention.
Claims (10)
1. a kind of replacement method of television advertising, it is characterised in that the replacement method of the television advertising comprises the following steps：
The present period of TV is obtained, judges whether the TV plays extensively in the present period according to default the rendition list
Accuse；
If the TV plays advertisement in the present period, according to default replacement method, the TV is switched into broadcasting
Prestore and replace content.
2. the replacement method of television advertising as claimed in claim 1, it is characterised in that the present period for obtaining TV,
The TV is judged after the step of whether present period plays advertisement according to default the rendition list, in addition to：
If the TV does not play advertisement in the present period, judge the TV when current according to described the rendition list
Whether section plays programme televised live；
If the TV plays programme televised live in present period, the time spot of the TV is obtained according to described the rendition list
Section；
In the time spot section, according to default replacement method, the TV is switched into broadcasting prestored and replace content.
3. the replacement method of television advertising as claimed in claim 1, it is characterised in that the present period for obtaining TV,
The TV is judged before the step of whether present period plays advertisement according to default the rendition list, in addition to：
Receive prestore curriculum offering instruction when, the replacement content that user chooses is stored to replacing in list using as described
Prestore and replace content, wherein, the replacement content includes at least one of audio, video, picture or text.
4. the replacement method of television advertising as claimed in claim 3, it is characterised in that if the TV is described current
Period plays advertisement, then according to default replacement method, the TV is switched into broadcasting the step of the replacing content that prestore includes：
If the TV plays advertisement in the present period, the TV is switched in the replacement in the replacement list
Hold.
5. the replacement method of television advertising as claimed in claim 2, it is characterised in that the time spot section is opened including advertisement
Time beginning and advertisement end time, the replacement method of the television advertising also include：
The advertisement end time in the time spot section, generate the prompting for whether continuing to prestore replacement content described in viewing and disappear
Breath；
When receiving return instruction, by programme televised live described in the TV switchback, to continue to play the programme televised live.
6. the replacement method of television advertising as claimed in claim 5, it is characterised in that described in the time spot section
The advertisement end time, after whether generation continues the step of reminder message of content is replaced in viewing, in addition to：
Receive confirm instruction when, continue to play described in prestore and replace content, and after preset time, send described in whether after
Prestored described in continuous viewing and replace the reminder message of content.
7. the replacement method of television advertising as claimed in claim 2, it is characterised in that the replacement method of the television advertising is also
Including：
When prestoring replacement content described in described televise, instructed if receiving and the platform of cutting triggered being operated according to user, by
The TV switchback programme televised live.
8. the replacement method of the television advertising as described in any one in claim 1-7, it is characterised in that the replacement that prestores
The content path of content includes netcast path or path is locally stored.
9. a kind of alternative of television advertising, it is characterised in that the alternative of the television advertising includes processor, storage
Device and the replacement program for being stored in the television advertising that can be run on the memory and on the processor, wherein the TV
Television advertising as claimed in any of claims 1 to 8 in one of claims is realized when the replacement program of advertisement is by the computing device
The step of replacement method.
10. a kind of computer-readable recording medium, it is characterised in that it is wide to be stored with TV on the computer-readable recording medium
The replacement program of announcement, realized when the replacement program of the television advertising is executed by processor such as any one in claim 1 to 8
The step of replacement method of described television advertising.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710810917.1A CN107483991A (en) | 2017-09-08 | 2017-09-08 | Replacement method, device and the computer-readable recording medium of television advertising |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710810917.1A CN107483991A (en) | 2017-09-08 | 2017-09-08 | Replacement method, device and the computer-readable recording medium of television advertising |
Publications (1)
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| CN107483991A true CN107483991A (en) | 2017-12-15 |
Family
ID=60585002
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| CN201710810917.1A Pending CN107483991A (en) | 2017-09-08 | 2017-09-08 | Replacement method, device and the computer-readable recording medium of television advertising |
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| CN109218772A (en) * | 2018-11-20 | 2019-01-15 | 四川长虹电器股份有限公司 | Smart television information-pushing method and device |
| CN109788308A (en) * | 2019-02-01 | 2019-05-21 | 腾讯音乐娱乐科技（深圳）有限公司 | Audio/video processing method, device, electronic equipment and storage medium |
| CN111034204A (en) * | 2018-07-19 | 2020-04-17 | 格雷斯诺特公司 | Advance preparation for content revision based on expected latency to obtain new content |
| CN111083560A (en) * | 2019-12-17 | 2020-04-28 | 联想(北京)有限公司 | Playing method and playing device |
| CN112166617A (en) * | 2018-12-20 | 2021-01-01 | 海信视像科技股份有限公司 | Broadcast signal receiving apparatus and broadcast signal receiving method |
| CN114339366A (en) * | 2021-12-22 | 2022-04-12 | 武汉市烽视威科技有限公司 | Method, device and equipment for replacing advertisements in review programs |
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Application publication date: 20171215 |