CN107392656A - The formulation of the industry user that hires a car portrait and marketing effectiveness tracking - Google Patents
The formulation of the industry user that hires a car portrait and marketing effectiveness tracking Download PDFInfo
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- CN107392656A CN107392656A CN201710549951.8A CN201710549951A CN107392656A CN 107392656 A CN107392656 A CN 107392656A CN 201710549951 A CN201710549951 A CN 201710549951A CN 107392656 A CN107392656 A CN 107392656A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0645—Rental transactions; Leasing transactions
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The present invention relates to the field of hiring a car, the formulation of open industry user's portrait of hiring a car and marketing effectiveness tracking, the formulation and marketing effectiveness tracking include：Step 1, the attribute tags of basic data are established, and basic data label is stored into server；Step 2, consumer consumption behavior data storage is collected to server, establishes user behavior label according to consumer consumption behavior data, weight is set to different behavior labels；Step 3, server carries out personal marketing according to the user behavior label filtration targeted customer for setting weight, and to targeted customer；Step 4, server is tracked to marketing effectiveness, and tracking result is shown.The formulation of industry user's portrait of hiring a car and marketing effectiveness tracking overcome the problem of targeted customer of the prior art is indefinite, marketing cost is high, market conversion ratio is low, improve cost of marketing, lift market conversion ratio.
Description
Technical field
The present invention relates to the field of hiring a car, in particular it relates to formulation and the marketing effectiveness track side of industry user's portrait of hiring a car
Method.
Background technology
Many service content for being all to provide single indifference in service industry at present, member and VIP member just have specially
Service channel is enjoyed, this can not provide better service for wider user, while can bring cost of serving height, Yong Human
The problem of meaning degree is low.Cause to be difficult to be easily accepted by a user for the market content of user, targeted customer is indefinite, marketing cost
The high, problem such as market conversion ratio is low.
The content of the invention
It is an object of the invention to provide a kind of formulation of industry user's portrait of hiring a car and marketing effectiveness tracking, this is hired a car
The formulation of industry user's portrait and marketing effectiveness tracking overcome that targeted customer of the prior art is indefinite, the marketing
The problem of cost is high, market conversion ratio is low, cost of marketing is improved, lift market conversion ratio.
To achieve these goals, the present invention provides formulation and the marketing effectiveness track side of a kind of industry user's portrait of hiring a car
Method, the formulation and marketing effectiveness tracking include：
Step 1, the attribute tags of basic data are established, and basic data label is stored into server；
Step 2, consumer consumption behavior data storage is collected to server, and user's row is established according to consumer consumption behavior data
For label, weight is set to different behavior labels；
Step 3, server is according to the user behavior label filtration targeted customer for setting weight, and targeted customer is carried out individual
Propertyization is marketed；
Step 4, server is tracked to marketing effectiveness, and tracking result is shown.
Preferably, in step 1, each building in vehicle leasing point, user basic information and current region is stamped
Attribute tags.
Preferably, in step 2, consumer consumption behavior data are collected, are needed with obtaining user's trip type and user with car
Ask.
Preferably, in step 2, user is set to different behavior labels through rest point according to hire a car number and user of user
The weight of attribute.
Preferably, the consumer consumption behavior data include：With car duration, driving trace, about car place, consuming capacity,
Pick up the car to lease point and return the car and lease point.
Preferably, in step 3, according to the user behavior label filtration targeted customer of setting weight, and to targeted customer
Carrying out the method for personal marketing includes following three kinds of modes：App advertisement carousel, short message push and push push.
Preferably, in step 4, the method that marketing effectiveness is tracked is included：To the last consumption of user, consumption
Frequency and spending amount are tracked.
Preferably, in step 4, server is tracked to marketing effectiveness, and tracking result is acquired, and will be tracked
As a result shown by wireless network transmissions.
Pass through above-mentioned technical proposal, drawn a portrait according to user and carry out user grouping, mark user identity label；Drawn according to user
Orientation marketing as carrying out user, market content and set meal are pushed to specified user by various ways such as APP, short messages.Establish
Marketing effectiveness tracking strategy, key node is carried out to bury an operation, and can track marketing effectiveness.
Other features and advantages of the present invention will be described in detail in subsequent specific embodiment part.
Brief description of the drawings
Accompanying drawing is for providing a further understanding of the present invention, and a part for constitution instruction, with following tool
Body embodiment is used to explain the present invention together, but is not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is the flow of the formulation and marketing effectiveness tracking that illustrate a kind of industry user's portrait of hiring a car of the present invention
Figure.
Embodiment
The embodiment of the present invention is described in detail below in conjunction with accompanying drawing.It should be appreciated that this place is retouched
The embodiment stated is merely to illustrate and explain the present invention, and is not intended to limit the invention.
The present invention provides formulation and marketing effectiveness tracking, the formulation and the marketing effect of a kind of industry user's portrait of hiring a car
Fruit tracking includes：
Step 1, the attribute tags of basic data are established, and basic data label is stored into server；
Step 2, consumer consumption behavior data storage is collected to server, and user's row is established according to consumer consumption behavior data
For label, weight is set to different behavior labels；
Step 3, server is according to the user behavior label filtration targeted customer for setting weight, and targeted customer is carried out individual
Propertyization is marketed；
Step 4, server is tracked to marketing effectiveness, and tracking result is shown.
User identity is combined by the present invention with service, and service and marketing program are classified, for different user
Body, different service content and marketing program are pushed, can effectively lift user satisfaction.In addition, using the setting of server, adopt
Collect basic data and consumer consumption behavior data, and stored, marketing strategy is established using a variety of data collected, from
And the marketing methods to vary with each individual are realized, final effect can also be finally tracked, and shown, user is seen clearly at any time
Use information, timely fed back and collected.
In a kind of embodiment of the present invention, in order to make a basic label, in step 1, vehicle is rented
Each building in point, user basic information and current region of renting stamps attribute tags.
In a kind of embodiment of the present invention, in step 2, consumer consumption behavior data are collected, to be used
Type and user go on a journey with car demand in family.According to the trip type for taking the lease point determination user that returns the car of user；Existed according to user
During hiring a car through rest point；Determine that user's uses car demand
In this kind of embodiment, in step 2, according to user hire a car number and user through rest point to different behavior marks
The weight of label setting user property.Weight peak is set to 100, and the behavior property weight of user is the behavior according to user in institute
There is position shared in user to be evaluated, exemplified by traveling duration, it is assumed that traveling duration up to 360 days, if the row of user
It is 36 days to sail duration, then weight corresponding to the traveling duration of user is 10, by that analogy.
In this kind of embodiment, the consumer consumption behavior data can include：With car duration, about driving trace, car
Place, consuming capacity, pick up the car lease point and lease point of returning the car.
In this kind of embodiment, in step 3, according to the user behavior label filtration targeted customer of setting weight, and
The method of personal marketing is carried out to targeted customer includes following three kinds of modes：App advertisement carousel, short message push and push is pushed away
Send.
In this kind of embodiment, in step 4, the method being tracked to marketing effectiveness can include：To user most
Nearly one-time-consumption, consuming frequency and spending amount are tracked.
The last time consumption (Recency), the data taken out are a time points, it is necessary to by current point in time-recently
One-time-consumption time point is used as the value of the measurement, the selection and uniformly of unit is paid attention to, no matter in units of hour, day；
Consuming frequency (Frequency), this index the consumption number of times of COUNT user can obtain directly in database
Arrive；
Spending amount (Monetary), the amount of money of all consumption of every client can be added (SUM) and tried to achieve.
The data of three indexs are obtained later, it is necessary to the average of each achievement data be calculated, respectively with AVG (R), AVG
(F), AVG (M) is represented, finally by by three indexs of every client compared with average, can be 8 by customer segmentation
Class：
In this kind of embodiment, in step 4, server is tracked to marketing effectiveness, and tracking result is carried out
Collection, tracking result is shown by wireless network transmissions.
Pass through above-mentioned embodiment, it is possible to achieve data are wirelessly transferred, and finally realize that result is shown, reach data can
Depending on changing effect.
The preferred embodiment of the present invention is described in detail above in association with accompanying drawing, still, the present invention is not limited to above-mentioned reality
The detail in mode is applied, in the range of the technology design of the present invention, a variety of letters can be carried out to technical scheme
Monotropic type, these simple variants belong to protection scope of the present invention.
It is further to note that each particular technique feature described in above-mentioned embodiment, in not lance
In the case of shield, can be combined by any suitable means, in order to avoid unnecessary repetition, the present invention to it is various can
The combination of energy no longer separately illustrates.
In addition, various embodiments of the present invention can be combined randomly, as long as it is without prejudice to originally
The thought of invention, it should equally be considered as content disclosed in this invention.
Claims (8)
1. formulation and the marketing effectiveness tracking of a kind of industry user's portrait of hiring a car, it is characterised in that the formulation and marketing effect
Fruit tracking includes：
Step 1, the attribute tags of basic data are established, and basic data label is stored into server；
Step 2, consumer consumption behavior data storage is collected to server, and user behavior mark is established according to consumer consumption behavior data
Label, weight is set to different behavior labels；
Step 3, server is according to the user behavior label filtration targeted customer for setting weight, and targeted customer is carried out personalized
Marketing；
Step 4, server is tracked to marketing effectiveness, and tracking result is shown.
2. formulation and the marketing effectiveness tracking of industry user's portrait according to claim 1 of hiring a car, it is characterised in that
In step 1, each building in vehicle leasing point, user basic information and current region is stamped into attribute tags.
3. formulation and the marketing effectiveness tracking of industry user's portrait according to claim 1 of hiring a car, it is characterised in that
In step 2, consumer consumption behavior data are collected, to obtain user's trip type and user with car demand.
4. formulation and the marketing effectiveness tracking of industry user's portrait according to claim 3 of hiring a car, it is characterised in that
In step 2, the weight of user property is set through rest point to different behavior labels according to hire a car number and user of user.
5. formulation and the marketing effectiveness tracking of industry user's portrait according to claim 3 of hiring a car, it is characterised in that
The consumer consumption behavior data include：Put and returned the car with car duration, driving trace, about car place, consuming capacity, lease of picking up the car
Lease point.
6. formulation and the marketing effectiveness tracking of industry user's portrait according to claim 3 of hiring a car, it is characterised in that
In step 3, according to the user behavior label filtration targeted customer of setting weight, and personal marketing is carried out to targeted customer
Method includes following three kinds of modes：App advertisement carousel, short message push and push push.
7. formulation and the marketing effectiveness tracking of industry user's portrait according to claim 3 of hiring a car, it is characterised in that
In step 4, the method that marketing effectiveness is tracked is included：To user the last consumption, consuming frequency and spending amount
It is tracked.
8. formulation and the marketing effectiveness tracking of industry user's portrait according to claim 3 of hiring a car, it is characterised in that
In step 4, server is tracked to marketing effectiveness, and tracking result is acquired, and tracking result is passed through into wireless network
Network transmission is shown.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710549951.8A CN107392656A (en) | 2017-07-07 | 2017-07-07 | The formulation of the industry user that hires a car portrait and marketing effectiveness tracking |
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| CN201710549951.8A CN107392656A (en) | 2017-07-07 | 2017-07-07 | The formulation of the industry user that hires a car portrait and marketing effectiveness tracking |
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Family
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109242309A (en) * | 2018-09-05 | 2019-01-18 | 广州视源电子科技股份有限公司 | The user that attends a meeting portrait generation method, device, intelligent meeting equipment and storage medium |
| CN110209711A (en) * | 2019-06-12 | 2019-09-06 | 浙江华坤道威数据科技有限公司 | A kind of business data digging system and its application method based on big data |
| CN111292107A (en) * | 2018-12-06 | 2020-06-16 | 北京嘀嘀无限科技发展有限公司 | User data processing method and device, electronic equipment and storage medium |
| CN111815394A (en) * | 2020-05-20 | 2020-10-23 | 北京嘀嘀无限科技发展有限公司 | Commodity scheme recommendation method for taxi hiring of online taxi appointment, electronic equipment and storage medium |
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Cited By (5)
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| CN109242309A (en) * | 2018-09-05 | 2019-01-18 | 广州视源电子科技股份有限公司 | The user that attends a meeting portrait generation method, device, intelligent meeting equipment and storage medium |
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| CN110209711A (en) * | 2019-06-12 | 2019-09-06 | 浙江华坤道威数据科技有限公司 | A kind of business data digging system and its application method based on big data |
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| CN111815394A (en) * | 2020-05-20 | 2020-10-23 | 北京嘀嘀无限科技发展有限公司 | Commodity scheme recommendation method for taxi hiring of online taxi appointment, electronic equipment and storage medium |
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Address after: 241000 Wuhu high tech Zone torch Pioneer Park, No. 18, Anhui Applicant after: Wuhu Hengtian Eakay Software Technology Co., Ltd. Address before: 241000 floor 4, block A1, Wanjiang Fortune Plaza, No. 88, Ruixiang Road, Jiujiang District, Wuhu, Anhui Applicant before: Wuhu Hengtian Eakay Software Technology Co., Ltd. |
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Application publication date: 20171124 |
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