CN107341712A - Consumption data processing method and processing device - Google Patents
Consumption data processing method and processing device Download PDFInfo
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- CN107341712A CN107341712A CN201710504688.0A CN201710504688A CN107341712A CN 107341712 A CN107341712 A CN 107341712A CN 201710504688 A CN201710504688 A CN 201710504688A CN 107341712 A CN107341712 A CN 107341712A
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- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0605—Supply or demand aggregation
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
The present invention discloses a kind of consumption data processing method and processing device, and wherein method includes：Receive the consumption data that each user sends when shop on electric business platform is consumed and handle request, what if user was carried out on electric business platform is First Consumption, and recommend without other users, mapping relations are returned in the consumption for establishing the user and its initial drainage shop, and the initial shop that drains is the shop that user is initially introduced to the consumption of electric business platform；What if user was carried out on electric business platform is First Consumption, and recommend through other users, mapping relations are returned in the consumption for establishing the user and the initial drainage shop of the first user consumed on electric business platform in other users, and mapping relations are returned in the consumption of the user and other users；The mark of user in request is handled according to each consumption data, and mapping relations progress rebating is returned in the consumption of the user.The present invention can avoid harmful competition on electric business platform by shared customer flow.
Description
Technical field
The present invention relates to technical field of electronic commerce, more particularly to consumption data processing method and processing device.
Background technology
Traditional electric business platform development for many years, by the technological means of internet solve information asymmetry, trading efficiency and
Transaction cost problem, but exacerbate industry harmful competition.Traditional emporium, the shop rent height in street shop, depending on store location,
Well then the volume of the flow of passengers is big, rent is high for position, and then the volume of the flow of passengers is small, rent is low for alternate position spike.Traditional electric business platform simply shines this pattern
Moved to it is online, with traditional emporium, street shop pattern substantially, be all by collecting admission fee (platform service expense), bidding
Ranking (store location being hired out or sell, to provide customer flow corresponding with position), business flowing water button point profit.This pattern
Determine traditional electric business platform, the competition on platform between businessman be forever customer flow competition, i.e., so-called " eyeball economy ".
Generally conventional electric business platform, which first puts into huge fund and advertised, attracts customer flow, then takes customer flow again to make businessman submit, allows
Businessman fights for customer flow by bid ranking, and the advertising expense excess that platform is put into before this is got back.
Consequence caused by this traditional electric business pattern is exactly aggravation competition, and customer flow is striven between traditional electric business platform
It is exactly advertising war and price war nothing but to take by force, and traditional electric business platform also guides businessman that energy and fund are used primarily in advertising war and valency
In lattice war (bid ranking), such businessman is easy to ignore or has no time to attend to the quality of products ＆ services, and harmful competition is to industry
Chain destroys huge, and this pattern vicious circle endless forever.
The content of the invention
The embodiment of the present invention provides a kind of consumption data processing method, to avoid each shop on electric business platform pernicious competing
Strive, mutual assistance is mutually beneficial between making each shop, and the consumption data processing method includes：
Receive the consumption data that each user sends when shop on electric business platform is consumed and handle request, each user sends
Consumption data processing request in carry the mark of the user, wherein：
If what user was carried out on electric business platform is First Consumption, and without other users recommend, then establish the user with
Mapping relations are returned in the consumption in its initial drainage shop, and the initial shop that drains is the shop that user is initially introduced to the consumption of electric business platform
Paving,
If what user was carried out on electric business platform is First Consumption, and recommends through other users, then the user is established with being somebody's turn to do
Mapping relations are returned in the consumption in the initial drainage shop of the first user consumed on electric business platform in other users, and are established
Mapping relations are returned in the consumption of the user and other users；
The mark of user in request is handled according to each consumption data, and mapping relations progress is returned in the consumption of the user
Rebating, wherein：
If the user consumes, user and shop in mapping relations are returned in the consumption of rebating to the user.
The embodiment of the present invention also provides a kind of consumption data processing unit, to avoid each shop on electric business platform pernicious competing
Strive, mutual assistance is mutually beneficial between making each shop, and the consumption data processing unit includes：
Request receiving module, the consumption data processing sent for receiving each user when shop on electric business platform is consumed
Request, the mark of the user is carried in the consumption data processing request that each user sends；
Module is established in mapping, if what is carried out on electric business platform for user is First Consumption, and is pushed away without other users
Recommend, mapping relations are returned in the consumption for establishing the user and its initial drainage shop, and the initial shop that drains is initially to introduce user
The shop of electric business platform consumption；If what user was carried out on electric business platform is First Consumption, and recommends through other users, establishing should
Mapping relations are returned in user and the consumption in the initial drainage shop of the first user consumed on electric business platform in other users,
And establish the consumption return mapping relations of the user and other users；
Rebating processing module, for handling the mark of user in request according to each consumption data, and the user disappears
Take and return mapping relations progress rebating, wherein：If the user consumes, mapping relations are returned in the consumption of rebating to the user
In user and shop.
The embodiment of the present invention also provides a kind of computer equipment, including memory, processor and storage are on a memory simultaneously
The computer program that can be run on a processor, realized described in the computing device during computer program at above-mentioned consumption data
Reason method.
The embodiment of the present invention also provides a kind of computer-readable recording medium, and the computer-readable recording medium storage has
Perform the computer program of above-mentioned consumption data processing method.
Mapping relations are returned in the consumption for establishing user in embodiments of the present invention, after user consumes, rebating to use
User and shop in mapping relations are returned in the consumption at family, so that value belongs to initial drainage person caused by customer flow
Or publicity promoter, an environmental electric business shared platform pattern is realized with this, on electric business platform, customer flow is not from
Money is burnt in platform to advertise, but by the existing customer flow in existing shop itself, allow shop to be deposited using what it was wasted in the past
Passenger flow is measured, and introduces new customer flow to an electric business platform for belonging to participant and sharing customer flow, is reached conventional wave
The purpose that the storage passenger flow taken is cashed so that the interests on electric business platform between each shop, between user realize association, each shop
Customer flow is shared on electric business platform, so as to avoid each shop harmful competition on electric business platform, mutual assistance is mutually beneficial between making each shop,
The benefit of user can also be made simultaneously.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, make required in being described below to embodiment
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the present invention, for
For those of ordinary skill in the art, on the premise of not paying creative work, other can also be obtained according to these accompanying drawings
Accompanying drawing.In the accompanying drawings：
Fig. 1 is the schematic diagram of consumption data processing method in the embodiment of the present invention；
Fig. 2 is an instantiation figure of consumption data processing method in the embodiment of the present invention；
Fig. 3 is the exemplary plot of multiple recommendation paths in the embodiment of the present invention；
Fig. 4 is the schematic diagram of consumption data processing unit in the embodiment of the present invention；
Fig. 5 is an instantiation figure of consumption data processing unit in the embodiment of the present invention.
Embodiment
For the purpose, technical scheme and advantage of the embodiment of the present invention are more clearly understood, below in conjunction with the accompanying drawings to this hair
Bright embodiment is described in further details.Here, the schematic description and description of the present invention is used to explain the present invention, but simultaneously
It is not as a limitation of the invention.
Inventor has found, under traditional emporium, street store schema, shop by natural advantages by information asymmetry and
Time cost, moreover it is possible to each occupy a side consumer groups, but the ecommerce revolution that Internet technology triggers so that information is saturating
Bright and efficiency improves, and electric business platform converges eyeball by the medium of advertisement, and customer flow is focused on into a few large-scale electric business and put down
On platform, flow is then held under the arm to make the rules of competition " bid ranking " of the businessman according to platform, so, nearly all traditional commerce faces
The transparent and high efficiency of this internet has no resistance, also, thousands of businessman and product are crowded a limited number of at this
In the limited interface of individual platform, contention position ranking competition is abnormal fierce, and traditional electric business platform boot businessman is energy and money
Gold is mainly used in advertising war and price war (bid ranking), and such businessman is easy to ignore or have no time to attend to products ＆ services
Quality, harmful competition destroys huge, and this pattern vicious circle endless forever to industrial chain.
And to solve this problem, that is to say, that should be avoided again mutually using Internet technology in business transaction field
Networking technology is to the excess destruction of business zoology, that is, avoids commercially triggering excessive advertising war using Internet technology
And price war, inventor consider source, acquisition modes and the acquisition of the problem of most essential from business and transaction " customer flow "
Solved in cost.
Based on this, a kind of consumption data processing method is provided in embodiments of the present invention, as shown in figure 1, this method can be with
Including：
Step 10, the consumption data processing request that each user sends when shop on electric business platform is consumed is received, it is each
The mark of the user is carried in the consumption data processing request that user sends, including：
If what step 11, user were carried out on electric business platform is First Consumption, and recommends without other users, then establishing should
Mapping relations are returned in the consumption in user and its initial drainage shop, and the initial shop that drains is that initially user's introducing electric business platform disappears
The shop taken,
If what step 12, user were carried out on electric business platform is First Consumption, and recommends through other users, then the use is established
Mapping relations are returned in the consumption at family and the initial drainage shop of the first user consumed on electric business platform in other users, with
And establish the consumption return mapping relations of the user and other users；
Mapping is returned in step 20, the mark according to user in the processing request of each consumption data, and the consumption of the user
Relation carries out rebating, including：
If step 21, the user consume, user and shop in mapping relations are returned in the consumption of rebating to the user
Paving.
In embodiment, each user can send consumption data processing request when initiating consumption on electric business platform,
The mark for the user for initiating consumption can be carried in consumption data processing request.For each user, the consumption of user can be established
Mapping relations are returned, rebating is carried out in order to return mapping relations according to the consumption of user after customer consumption.
In embodiment, the consumption data sent when receiving user in shop consumption on electric business platform handles request
Afterwards, first determine whether user consumes on electric business platform first, if what user carried out on electric business platform is First Consumption,
The consumption for establishing the user is needed to return mapping relations.If the post-consumer on electric business platform before user, before built
Mapping relations are returned in the vertical consumption for having the user.
Determine whether first consumption there can be a variety of implementations to user on electric business platform.For example, receiving user
After the consumption data processing request sent, it is determined whether mapping relations are returned in the consumption for having established the user, if not setting up this
Mapping relations are returned in the consumption of user, it is determined that what the user was carried out on electric business platform is First Consumption.
In one embodiment, after mapping relations are returned in the consumption for establishing user, the consumption return that can record user is reflected
Relation is penetrated, mapping relations are returned in the consumption that user can be inquired by the mark of user.Then disappear receive that user sends
After taking data processing request, whether the mark inquiry that user in request can be handled according to consumption data has recorded the user's
Mapping relations are returned in consumption, if mapping relations are returned in the consumption for inquiring the user, the user is before in electric business platform
Upper post-consumer, this consumption of the user has not been the First Consumption on electric business platform, if not inquiring the user's
Mapping relations are returned in consumption, then it is assumed that the not no post-consumer on electric business platform before the user, the user this in electric business platform
Upper progress is First Consumption.
Certainly, how to determine whether first consumption there can also be other change case to user on electric business platform, such as
After the consumption return mapping relations for previously establishing user, the consumption of the user can be returned mapping relations and feed back to the use
Family, the user initiates consumption again in the future when, disappearing for the user can be carried in the consumption data processing request that the user sends
Take and return mapping relations.If mapping relations are returned in the consumption that the consumption data processing request that user sends carries the user,
Then think before the user post-consumer on electric business platform, this consumption of the user be not on electric business platform first
Consumption.Certainly, in this example, it is if a kind of it might be that the consumption data processing request that user sends does not carry the use
Mapping relations are returned in the consumption at family, then it is considered that the not no post-consumer on electric business platform before the user, user this in electricity
What is carried out on business's platform is First Consumption.
In further change case, the consumption for not carrying the user in the consumption data processing request that user sends is returned
During mapping relations, mapping relations are returned in the consumption that can also search whether to have recorded the user, if determining the use without if
It is First Consumption that this carries out on electric business platform at family；If recorded, the user has disappeared on electric business platform before
Took.It can be seen that how to determine that the instantiation whether user consumes on electric business platform first is more, the present invention no longer limits
Fixed, related change case all should fall into protection scope of the present invention.
As it was previously stated, what if user carried out on electric business platform is First Consumption, the consumption that establish the user is returned
Also mapping relations.In embodiment, if what user carried out on electric business platform is First Consumption, and pushed away without other users
Recommend, then it is that mapping pass is returned in the user and its initial consumption for draining shop that mapping relations are returned in the consumption of the user established
System, the initial shop that drains is the shop that user is initially introduced to the consumption of electric business platform.
For example, user A is consumed on electric business platform first, and user A initially is introduced into the consumption of electric business platform is shop
A is spread, and user A is recommended through other users, then in this case it is desirable to which the consumption for establishing user A and shop a is returned and reflected
Penetrate relation.In a further embodiment, initial drainage shop can be carried in the consumption data processing request that user sends
Mark, in order in the case where user consumes on electric business platform first and recommends without other users, establish user and its
Mapping relations are returned in the consumption in initial drainage shop.
Certainly, in other embodiments, it is initial that its can not also be carried in the consumption data processing request that user sends
The mark in shop is drained, but when finding that user is being First Consumption and recommended without other users on electric business platform, obtain
(such as by allowing user the means such as to confirm) it initially drains the mark in shop, so as to establish user and its initial drainage shop
Mapping relations are returned in consumption.Certainly, the consumption return mapping relations for establishing user and its initial drainage shop here can also have
Other change case, the present invention are not construed as limiting, and related change case all should fall into protection scope of the present invention.
As it was previously stated, after consumption data processing request is received, the mark of user in request is handled according to consumption data,
And the consumption of the user returns mapping relations to carry out rebating, wherein, if the user consumes, rebating is to the user's
User and shop in mapping relations are returned in consumption.
In the above example, mapping relations are returned in the consumption for establishing user A and shop a, then user A is first in electric business
When being consumed on platform, the shop no matter consumed is shop a, or other shops, is required for rebating to user A consumption to return
The also user in mapping relations and shop, i.e. user A and shop a.When in the future, user A is consumed on electric business platform again, nothing
By being consumed in shop a or in other shops, all can rebating to user A consumption return mapping relations in user and
Shop, i.e. user A and shop a.For example, user A for the first time on electric business platform consume after, every several days again on electric business platform shop
B consumption is spread, then this time consumption can be to user A and shop a rebatings.
In other embodiments, after user consumes on electric business platform, electric business platform, bag can be recommended to other users
Include the shop recommended on electric business platform.For example, after user A is consumed on electric business platform, recommend to user B, user B through with
Family A recommends, and is consumed on electric business platform.
For the user for recommending to consume on electric business platform through other users, the consumption for needing also exist for establishing the user is returned
Mapping relations, to carry out consumption rebating, so as to which value ownership caused by customer flow to initial drainage person or publicity be pushed away
Wide person, the certain initial drainage person or publicity promoter both include user, also including shop.In embodiment, if user exists
What is carried out on electric business platform is First Consumption, and is recommended through other users, then establish in the user and other users it is first
Mapping relations are returned in the consumption in the initial drainage shop of the user consumed on electric business platform, and establish the user and other use
Mapping relations are returned in the consumption at family.
As it was previously stated, how to determine that user carries out on electric business platform is that First Consumption can have a variety of implementations,
And for how to determine that the user can also have a variety of implementations through other users recommendation.
For example, in the consumption data processing request that user sends, the mark of other users can be carried；If it find that disappear
Take the mark that other users in addition to the mark of user of consumption is initiated, are also carried in data processing request, then it is considered that should
User through the other users recommend and to consuming on electric business platform.It is of course also possible to have other change case, such as, such as
It is preceding described, after mapping relations are returned in the consumption for establishing user, the consumption of the user can be returned mapping relations and fed back to
The user, the user can recommend electric business platform to other users, and mapping is returned in the consumption that the user can be carried when recommending
Relation.If it find that what a certain user carried out on electric business platform is First Consumption, and the Client-initiated consumption data is handled
Mapping relations are returned in the consumption that other users are also carried in request, then it is considered that the user be recommend through the other users and
Consumed on to electric business platform.How to determine that the user recommends there are other change case through other users, the present invention is right
This is not construed as limiting, and related change case all should fall into protection scope of the present invention.
If what user was carried out on electric business platform is First Consumption, and recommends through other users, then the use established is needed
Mapping relations are returned in the consumption at family：The user draws with the initial of the first user consumed on electric business platform in other users
Mapping relations are returned in the consumption for flowing shop, and mapping relations are returned in the consumption of the user and other users.It is specific to establish
Method can also have various embodiments.
For example, mapping relations are returned in the consumption that other users are also carried in the processing request of Client-initiated consumption data, then
Mapping relations can be returned according to the consumption of other users, established first on electric business platform in the user and other users
Mapping relations are returned in the consumption in the initial drainage shop of the user of consumption, and are established the consumption of the user and other users and returned
Also mapping relations.Give a concrete illustration, the consumption that user A is also carried in the consumption data processing request that user B is initiated is returned
Mapping relations：Mapping relations are returned in user A and shop a consumption；Mapping relations are returned in the user B then established consumption to be included：
Mapping relations are returned in user B and shop a consumption, and mapping relations are returned in user B and user A consumption.
If what user was carried out on electric business platform is First Consumption, and recommends through other users, other users only have
Previously the consumption on electric business platform is recommended without other people by one and other users, i.e. the consumption return of other users
Mapping relations only are returned comprising other users and the consumption in its initial drainage shop in mapping relations, in this case, are built
Stand the user and mapping relations are returned in the consumption in the initial drainage shop of other users, and establish the user and other use
Mapping relations are returned in the consumption at family.Such as above example：Mapping relations, Yi Jiyong are returned in the consumption for establishing user B and shop a
Mapping relations are returned in family B and user A consumption.If user B is consumed, which shop either on electric business platform,
It is required for profit being returned to shop a, user A and user B.
In other embodiments, it can also be multiple to recommend other users of electric business platform to user.
Be the situation of one including other users, in one embodiment, other users be it is at least one, the user with
Other users be with hierarchical relationship, N levels recommend N+1 levels, N is positive integer, in other users the 1st grade of user without
Other users recommend；Mapping pass is returned in the consumption for establishing the user and the initial drainage shop of the 1st grade of user in other users
System, and establish the consumption return mapping relations of the user and each other users in other users.
For ease of understanding, give a concrete illustration, user A1 recommends to user A2, and user A2 recommends to user A3 again, uses
Family A3 recommends to user A4 again, for user A4, recommends other users of electric business platform to include to it：User A1, user
A2 and user A3.User A1, user A2, user A3 and user A4 have hierarchical relationship, and the 1st grade is user A1, and the 2nd grade is user
A2,3rd level are user A3, and the 4th grade is user A4.First Consumptions of the user A1 on electric business platform is recommended without other users
, and initial drainage shop is shop a.Mapping relations are returned in the user A4 then established consumption to be included：User A4 and shop a's
Mapping relations are returned in consumption, and mapping relations are returned in user A4 and user A3 consumption, and user A4 and user A2 consumption, which is returned, reflects
Relation is penetrated, mapping relations are returned in user A4 and user A1 consumption.If user A4 is consumed, either put down first in electric business
Consumption on platform, the still multiple consumption on electric business platform in the future, either in the consumption of which shop, be required for shop a,
User A1, user A2, user A3 and user's A4 rebatings.
Fig. 2 gives an exemplary plot by taking two-stage user as an example, as shown in Fig. 2 user A1 carrys out electric business and put down first in this example
Consumption is recommended without other users on platform, and it is shop a that it, which initially drains shop, and user A1 recommends to user A2, established
Mapping relations are returned in user A2 consumption：User A2 and shop a consumption return mapping relations, and user A2 and user A1
Mapping relations are returned in consumption.User A2 is consumed on electric business platform, is either disappeared in shop a, shop b, shop c or other shops
Take, user and shop in mapping relations, i.e. shop a, user A1 and user A2 all are returned into the consumption of rebating to user A2.Fig. 2
Example in, there is provided rebating for consumption corresponding to gross income.
In embodiment, user in mapping relations is returned and during shop in the consumption of rebating to user, can also basis
The hierarchical relationship of the user in mapping relations is returned in the consumption of the user, and the consumption of rebating to the user is returned in mapping relations
Shop and user at different levels.Such as the difference according to hierarchical relationship, rebating has different amounts between shop and user at different levels.
In the above example, when user A4 is consumed, rebating to shop a, user A1, user A2, user A3 and use
Family A4, can be specifically the major part of gross income corresponding to consumption to be returned to shop a, remaining part is in user A1, use
Distributed between family A2, user A3 and user A4, wherein user A1 is more than user A2, and user A2 is more than user A3, and user A3 compares user
A4 is more.Certainly, other change case can also be had according to hierarchical relationship rebating, the present invention is not limited this, related change
Example all should fall into protection scope of the present invention.
In other embodiments, user recommends to come on electric business platform to consume through other users, when the quantity of other users
When more, it is understood that there may be multiple recommendation paths.Certain such a situation also includes the situation that other users are one, now recommends road
Footpath is one.In a word, if what user carried out on electric business platform is First Consumption, and recommend through other users, other users
Including at least one other user and at least one recommendation paths, other users in the user and each recommendation paths
With hierarchical relationship, N levels recommend N+1 levels, and N is positive integer, and the 1st grade of user pushes away without other users in each recommendation paths
Recommend, then the situation for establishing the consumption return mapping relations of the user can be increasingly complex.
Give a concrete illustration, user A recommends to come on electric business platform to consume through other users, and other users include user
B, user C1, user C2, user D1, user D2 and user D3.As shown in figure 3, there is 3 recommendation paths, the 1st recommendation paths are
User B->User A, the 2nd recommendation paths be user C1->User C2->User A, the 3rd recommendation paths be user D1->
User D2->User D3->User A.User B recommends for the 1st grade of user in the 1st recommendation paths and without other users, uses
It is shop b that family B, which initially drains shop,；User C1 recommends for the 1st grade of user in the 2nd recommendation paths and without other users, uses
It is shop c that family C1, which initially drains shop,；User D1 recommends for the 1st grade of user in the 3rd recommendation paths and without other users, uses
It is shop d that family D1, which initially drains shop,.
In the case of multiple recommendation paths corresponding to having in above-mentioned user, in one embodiment, the use can be established
Mapping relations are returned in the consumption in the initial drainage shop of the 1st grade of user in family and each recommendation paths, and establish the user with
Mapping relations are returned in the consumption of each other users in each recommendation paths.
Such as in the case of multiple recommendation paths shown in Fig. 3, establishing user A consumption return mapping relations includes：
User A and shop b, shop c, shop d, user B, user C1, user C2, user D1, user D2 and user D3 are established respectively
Mapping relations are returned in consumption.When user A is consumed, rebating to user A, shop b, shop c, shop d, user B, user
C1, user C2, user D1, user D2 and user D3.
In another embodiment, in the case of multiple recommendation paths corresponding to having in above-mentioned user, the use can be established
Mapping relations are returned in the consumption in family and the initial drainage shop of the 1st grade of user picked out, and establish the user with picking out
The 1st grade of recommendation paths residing for user in each other users consumption return mapping relations, the 1st grade of user picked out
It is first the 1st grade of user consumed on electric business platform picked out from the 1st grade of user of all recommendation paths.
Still by taking multiple recommendation paths shown in Fig. 3 as an example, if in user B, user C1 and user D1, user C1 is at first
Consumed on electric business platform, then establishing user A consumption return mapping relations includes：User A and shop c, user are established respectively
Mapping relations are returned in C1 and user C2 consumption.When user A is consumed, rebating to user A, shop c, user C1 and user
C2。
Certainly, can also have in the case of multiple recommendation paths corresponding to having in above-mentioned user and other establish disappearing for user
Take the change case for returning mapping relations, the present invention is no longer construed as limiting, and these change case all should fall into protection scope of the present invention.When
So,, can also be according to the consumption of user when carrying out rebating in the case of multiple recommendation paths corresponding to having in above-mentioned user
The hierarchical relationship of the user in mapping relations is returned, shop and use at different levels in mapping relations are returned in the consumption of rebating to the user
Family.
For the concrete form of rebating, can set according to demand.Such as can be with the gross income shown in Fig. 2 come rebating.
In one embodiment, between electric business platform and shop approach to cooperation can use allow shop on one's own account (platform side can also be set up specially
Door mechanism manufacturing company product is on one's own account), but settled accounts according to the sharp modality for co-operation of price difference point, it is desirable in shop the city of product or service
There is price difference (price difference size can be self-defined by shop, and form is unlimited) between field price and platform clearing price, it is then that this is poor
Valency distributes as rebating.Certainly, there can also be other change case for rebating, such as the shape of sales volume button point can also be used
Formula, or can even set the amount of money of a fixation；This is not limited by the present invention, and related change case all should fall into the present invention
Protection domain.In embodiment, the overwhelming majority can be returned to direct customer himself in rebating, secondly be used for being returned to initially drawing
Stream person propagates promoter, or as it was previously stated, considers that the hierarchical relationship of user carries out the rebating distribution of different amounts.For returning
The situation in shop is returned, account corresponding to shop can be returned to, account corresponding to the related personnel in shop can also be returned to,
Such as account corresponding to the director in shop.Certainly, rebating can also have some other concrete implementation mode, and the present invention is to this
It is not construed as limiting, related change case all should fall into protection scope of the present invention.
By the above embodiments, mapping relations are returned in the consumption for establishing user, and after user consumes, rebating is extremely
User and shop in mapping relations are returned in the consumption of user, make value ownership caused by customer flow to initial drainage person or
Promoter is publicized, an environmental electric business shared platform pattern is realized with this.
So-called " ecotype " can be understood as：The relevant party resource-sharing of industrial chain or each other resource or waste profit
With to the development of industry upstream and downstream without destructiveness.
So-called " shared " can be understood as：The each side that consumer sale is related to, including be manufacturer, distributor (including retail
Terminal shops), consumer, propagate promoter, the relevant party such as electric business platform can " subjectivity be oneself, objective in bargain link
See and achieve other people ", really share mutual assistance mutual reciprocity and mutual benefit.
Below by the contrast with prior art, then the advantages of elaborate the embodiment of the present invention.
Prior art one：Refer to existing traditional electric business platform technology, for example Alibaba, day cat store, Jingdone district store,
No. 1 shop, Suning cloud business, the online store of Guomei etc..
They remain in initially with Internet technology solve information asymmetry and improve trading efficiency, reduce transaction into
On present aspect, the traditional commerce competitive mode such as advertising war and price war is continued to use, as it was previously stated, Internet technology serves tradition extensively
The aggravation that war and price war can constitute competition is accused, so as to produce because the destruction brought using Internet technology to business zoology is asked
Topic.Platform is only regarded as oneself by traditional electric business platform from technology practice level, is not shared, does not take foundation with pushing away
The technical measures of wide person flow shared for a long time.
And in embodiments of the present invention, electric business platform be one be available for any customer flow provider share customer flow into
The public commercial podium of fruit, technological development O＆M and platform operation are undertaken by platform initial outlay side, and the later stage regards common as
Platform, the consumption dividend portion as caused by the shared side of all flows by flow are used as common O＆M of providing funds.
Prior art two：Refer to existing traditional on-line shop's technological development and operation platform, for example micro- shop, pocket are done shopping, had
Praise.
Solid shop is allowed to realize networking (also including virtual store) with Internet technology likewise, they are remained in
Manage, substantially also simply solve information asymmetry and improve problem in terms of trading efficiency and benefit.Allowed with Internet technology
After solid shop realizes network operation (also including virtual store), do not solve each businessman customer flow in business process
Sharing problem.And an instrument of building a station simply is provided to businessman, a shop on net is established for businessman, in order to facilitate customer consumption
And customer flow is directed to the on-line shop of oneself on line, essence only act as the instrument of exchange of another low-cost high-efficiency and
.Not intercommunication between each shop, all customers will businessman oneself go to drain, the customer flow between each shop can not be mutual
Utilize.Because without interests, customer also will not active help businessman to go to publicize.
And in embodiments of the present invention, value ownership caused by customer flow to initial drainage person or publicity promoter,
Including the shop initially drained and user, customer flow is shared in so each shop on electric business platform, avoids each on electric business platform
Shop harmful competition, while user is as recommendation behavior acquisition income, all helpful for shop, user, platform.
Prior art three：Refer to existing multistage distribution type intranet office system, that is, traditional difference quotient.
Traditional difference quotient technical scheme system is summarized as three classes：
(1) customized development lacks class commodity or the multistage distribution type store system of service on one's own account.
(2) more categories of customized development self-operation or the comprehensive multistage distribution type mall system for managing class (are regarded as
The advanced version in the first multistage distribution type shop).
(3) developed by platform side or one distribution type on-line shop of O＆M build a station platform, each fortune is responsible for by each storekeeper that runs a shop
Seeking the distribution type difference quotient plateform system of the distribution type network shop of oneself, (externally often not publicize itself be business to this type of platform
City, self poisoning provides shop technological service for the person of running a shop and platform O＆M is supported, in businessman's base that such difference quotient platform is run a shop
Originally it is that medium and small difference quotient man even individual runs a shop), there is no in platform interests association (to share without promoting mutually between each shop yet
Get profit relation).
The multistage distribution technology of traditional difference quotient is used in network shop (also including virtual store), although can play as businessman
It is actively that businessman shares promotional to lock consumer and encourage consumer, but no each businessman of solution is objective in business process
Flow sharing problem, the volume of the flow of passengers of businessman can not be allowed to produce consumption rebating beyond the consumption of non-head store for businessman.
For example, a tea shop has 500 patrons or member, and this 500 people can buy tealeaves everydayCan not！But this
500 people do not eat or drink daily not to consumeThey are consuming everyday certainly！So, can allow the daily consumption of this 500 people and this
Individual tea shop hookReceived that is, how with instrument the daily consumption of this 500 people can be allowed to be produced for this family's tea shop
Enter or profitCould not be solved here it is conventional network shop and network shopping mall technology, and perfection of the embodiment of the present invention solves this
Individual problem, in embodiments of the present invention, value returns businessman or promoter caused by all flows and flow, allows businessman using in the past
The storage passenger flow of waste, increase new income for businessman.Using the embodiment of the present invention, businessman can utilize the existing volume of the flow of passengers
Get up, be directed in a network shopping mall, on the premise of current operation is not influenceed, do not increase cost, more new incomes.
This takes in generation that can be lasting for a long time, when current operation is not done, still there is income.
In addition, for electric business platform, the huge advertising expense of conventional traditional electric business platform can also be saved.
The flow of traditional electric business platform is all by advertisement or drainage tool (for example mother Ali of Alibaba, Taobao
Visitor etc.) disposable pay buys what is come, rather than forms permanent benefit community with traffic source side and forever share flow consumption
Caused income；The flow of traditional electric business platform returns electric business platform to own, that is, user is after platform payment purchase for the first time
It is all unrelated with initial drainage side that the user actively arrives this electric business platform consumption consumption income caused by platform again.
And on the electric business platform of the embodiment of the present invention, customer flow is not from platform burning money and advertised, but borrows
The existing customer flow in existing shop itself is helped, the storage passenger flow for allowing shop to utilize it to waste in the past, and introduce new user's stream
Measure to an electric business platform for belonging to participant and sharing customer flow, reach the purpose that the storage passenger flow that will be wasted in the past is cashed.
In embodiments of the present invention, the interests on electric business platform between each shop realize association, and each shop is put down in electric business
Customer flow is shared on platform, so as to avoid each shop harmful competition on electric business platform, mutual assistance is mutually beneficial between making each shop.Meanwhile electricity
Association can also be realized between the user of business's platform, user is also shared flow return, makes the benefit of user.Pass through
The mode of rebating, shop, user are also happy to carry out platform popularization, also make the increase of platform flow, save advertising expense.
The electric business platform of the embodiment of the present invention serves all drainage businessmans, user, in one embodiment, operation
Side can realize the meagre profit of this electric business platform and express with having public credibility, except taking needed for platform normal operation
Outside, only retain meagre profit, other incomes then all divide to fall, so as to ensure the permanent interests of cooperative parties；And never
It can be advertised as traditional electric business platform using venture capital madness and seize market, then take customer flow again to make businessman just
Model, allow businessman to fight for customer flow by bid ranking, the advertising expense excess that platform is put into before this is got back, is absorbed in pernicious competing
Strive.Colleague is no longer opponent, if the existing client in a shop buys colleague's product in electric business platform, colleague's money-making shop also obtains
Profit, the existing channel and the volume of the flow of passengers that businessman is wasted are used, even recycled.
Again for an intuitively example：A manufacturer for selling jujube is allowed to become the concurrent management person of electric business platform.
Under traditional mode：The enterprise of one production jujube is wholesale sales jujube, its each city agent's canals at different levels
The function and resource of road and commercial networks drainage flow do not make full use of, and the Quick Response Code in its packaging bag is also only that guiding cares for
Visitor is to oneself official shop (or it in the shop of traditional electric business platform).It is now assumed that it every year in various electric business platforms and
Agent's channel and Retail networks are wholesale sells 100,000 bags of jujubes, 1 bag of 10 yuan of wholesale price, an annual sales amount namely 100 under line
Ten thousand, profit namely 200,000 or so.
Any cost is not increased now, the method for using the embodiment of the present invention instead：The Quick Response Code in the original packaging bag of manufacturer
Change into its its own shop in shared platform (the electric business platform of the embodiment of the present invention) Quick Response Code (customer scanning after just and shop
Paving association, establish consumption and return mapping relations, write that " barcode scanning is done shopping to obtain rebating, and sharing must two-stage beside Quick Response Code with big word
Rebating "), the shop of the manufacturer is still directly entered after customer's scanning, does not influence the original sale of manufacturer, certain customer can also
Abandon in the shopping of the shop of the manufacturer, the electric business platform homepage if click homepage has been arrived, due to being had built up to this customer
Mapping relations are returned in consumption with the shop, and the later customer buys any other commodity, including the factory in electric business platform again
The shop of business, or it is following including furniture, household electrical appliances, automobile, and the shop of the manufacturer can obtain rebating.So, the vendor product
The jujube value perhaps sold than the inside of packaging bag it is also big because having locked user with it.If big word stamps on sack, " barcode scanning is purchased
Thing obtains rebating, and sharing must two-stage rebating ", it is believed that 1 people's barcode scanning is necessarily had in 10 people, 100,000 bags of jujubes have just locked 1
Ten thousand users, it is assumed that the user that it is locked averagely consumes 3600 yuan in electric business platform for each person every year, and everyone gives manufacturer's shop contribution
Rebating can be more than 100 yuan, the consumption rebating for 10,000 people that manufacturer obtains for 1 year is exactly 1,000,000！If manufacturer's promotion efficiency it is big or
Channel is more under line, persistently promotes within 2 years, 3 years ... and sells 1,000,000 bags, manufacturer just can obtain 10,000,000 yuan of rebatings.
So the embodiment of the present invention allows a manufacturer for selling jujube, consumer is locked by the product of oneself, allows businessman still
The jujube business of oneself, but the profit for being not only itself product earned so only are managed, also utilizes itself existing channel and stream
The existing permanent income of quantitative change is (i.e.：The thousands of consumers of locking are in the consumption of electric business platform and to initial drainage manufacturer shop
Rebating, and traditional electric business platform never gives initial drainage manufacturer shop rebating), allow businessman to be changed from this and want to increase profit just
The traditional operating mode increased input and (increase the input such as equipment, place, personnel, selling charges).Businessman still can continue to lead to
Cross the product management of oneself to make money, while again cash the canal capacity slatterned in the past, rise to and made money using canal capacity
Pattern, the entirely possible profit managed more than its main business tradition of profit so earned.In such a mode, continuous throwing is not relyed on
Money expands the scale of production, advertise war and price war increase market share increase profit, but by the abundant of existing channel resource
Utilize, so, there is portion in same market, without energy with seizing in the market share spelling advertisement lattice of demanding a lower price, and
It is to make good use of existing canal capacity, competition will no longer aggravate, and industrial chain is repaired！
A kind of consumption data processing unit is additionally provided in the embodiment of the present invention, as described in the following examples.Due to this
The principle that device solves problem is similar to consumption data processing method, therefore the implementation of the device may refer to consumption data processing
The implementation of method, repeat part and repeat no more.
Fig. 4 is the schematic diagram of consumption data processing unit in the embodiment of the present invention, as shown in figure 4, the consumption data is handled
Device can include：
Request receiving module 401, the consumption data sent for receiving each user when shop on electric business platform is consumed
Processing request, the mark of the user is carried in the consumption data processing request that each user sends；
Module 402 is established in mapping, if what is carried out on electric business platform for user is First Consumption, and without other users
Recommend, mapping relations are returned in the consumption for establishing the user and its initial drainage shop, and the initial shop that drains is initially to draw user
Enter the shop of electric business platform consumption；If what user was carried out on electric business platform is First Consumption, and recommends through other users, establish
Mapping pass is returned in the consumption in the user and the initial drainage shop of the first user consumed on electric business platform in other users
System, and establish the consumption return mapping relations of the user and other users；
Rebating processing module 403, for handling the mark of user in request, and the user according to each consumption data
Consumption returns mapping relations and carries out rebating, wherein：If the user consumes, mapping pass is returned in the consumption of rebating to the user
User and shop in system.
In one embodiment, module 402 is established in mapping to be further used for：
After the consumption data processing request that user sends is received, it is determined whether the consumption for having established the user is returned
Mapping relations；
If mapping relations are returned in the consumption for not setting up the user, it is determined that what the user was carried out on electric business platform is first
Consumption；
If what the user was carried out on electric business platform is First Consumption, and is also carried in consumption data processing request other
The mark of user, it is determined that the user recommends through other users.
Fig. 5 is the instantiation figure of consumption data processing unit in the embodiment of the present invention, as shown in figure 5, disappearing shown in Fig. 4
Expense data processing equipment can also include：
Mapping feedback module 501, after returning mapping relations in the consumption for establishing user, to the user feedback user
Consumption return mapping relations, for the user to other users recommend electric business platform when carry；
Module 402 is established in mapping in this example to be further used for：Please receiving consumption data processing that user sends
After asking, if what the user carried out on electric business platform is First Consumption, and other use are also carried in consumption data processing request
Mapping relations are returned in the consumption at family, it is determined that the user recommends through other users；Returned and reflected according to the consumption of other users
Relation is penetrated, establishes the user and the consumption in the initial drainage shop of the first user consumed on electric business platform in other users
Mapping relations are returned, and establish the consumption return mapping relations of the user and other users.
In one embodiment, module 402 is established in mapping to be further used for：
If what user was carried out on electric business platform is First Consumption, and recommends through other users, other users are at least
One other user, the user and other users have hierarchical relationship, and N levels recommend N+1 levels, and N is positive integer, and this is other
The 1st grade of user recommends without other users in user；Then establish the initial drainage of the user and the 1st grade of user in other users
Mapping relations are returned in the consumption in shop, and establish the consumption return mapping of the user and each other users in other users
Relation.
In one embodiment, rebating processing module 403 can be further used for：
The hierarchical relationship of user in mapping relations is returned according to the consumption of the user, the consumption of rebating to the user is returned
Shop and user at different levels in mapping relations.
In one embodiment, module 402 is established in mapping to be further used for：
If what user was carried out on electric business platform is First Consumption, and recommends through other users, other users are included extremely
Few other users, and at least one recommendation paths, other users in the user and each recommendation paths have
Hierarchical relationship, N levels recommend N+1 levels, and N is positive integer, and the 1st grade of user recommends without other users in each recommendation paths；
Then：
Establish the user and mapping relations returned in the consumption in the initial drainage shop of the 1st grade of user in each recommendation paths,
And establish the consumption return mapping relations of the user and each other users in each recommendation paths；
Or, mapping relations are returned in the consumption in the initial drainage shop of the 1st grade of user established the user and picked out, and
Mapping relations, institute are returned in the consumption for establishing each other users in the user and the 1st grade of recommendation paths residing for user picking out
It is that picked out from the 1st grade of user of all recommendation paths first consumes on electric business platform to state the 1st grade of user picked out
The 1st grade of user.
The embodiment of the present invention also provides a kind of computer equipment, including memory, processor and storage are on a memory simultaneously
The computer program that can be run on a processor, realized described in the computing device during computer program at above-mentioned consumption data
Reason method.
The embodiment of the present invention also provides a kind of computer-readable recording medium, and the computer-readable recording medium storage has
Perform the computer program of above-mentioned consumption data processing method.
In summary, mapping relations are returned in the consumption for establishing user in embodiments of the present invention, after user consumes,
User and shop in mapping relations are returned in the consumption of rebating to user, so that value belongs to initial caused by customer flow
Drainage person or publicity promoter, an environmental electric business shared platform pattern, on electric business platform, customer flow are realized with this
Platform burning money is not to advertise, but by the existing customer flow in existing shop itself, make shop conventional using its
The storage passenger flow of waste, and new customer flow is introduced to an electric business platform for belonging to participant and sharing customer flow, reach
The purpose that the storage passenger flow wasted in the past is cashed so that the interests on electric business platform between each shop, between user, which are realized, closes
Connection, customer flow is shared in each shop on electric business platform, so as to avoid each shop harmful competition on electric business platform, makes between each shop
Mutual assistance is mutually beneficial, while can also make the benefit of user.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more
The computer program production that usable storage medium is implemented on (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram
Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real
The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to
Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or
The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in individual square frame or multiple square frames.
Particular embodiments described above, the purpose of the present invention, technical scheme and beneficial effect are carried out further in detail
Describe in detail it is bright, should be understood that the foregoing is only the present invention specific embodiment, the guarantor being not intended to limit the present invention
Scope is protected, within the spirit and principles of the invention, any modification, equivalent substitution and improvements done etc., should be included in this
Within the protection domain of invention.
Claims (14)
- A kind of 1. consumption data processing method, it is characterised in that including：Receive the consumption data that each user sends when shop on electric business platform is consumed and handle request, what each user sent disappears The mark of the user is carried in expense data processing request, wherein：If what user was carried out on electric business platform is First Consumption, and without other users recommend, then establish the user with its at the beginning of Mapping relations are returned in the consumption that beginning drains shop, and the initial shop that drains is the shop for initially consuming user's introducing electric business platform,If what user was carried out on electric business platform is First Consumption, and recommends through other users, then it is other with this to establish the user Mapping relations are returned in the consumption in the initial drainage shop of the first user consumed on electric business platform in user, and establish the use Mapping relations are returned in family and the consumption of other users；The mark of user in request is handled according to each consumption data, and the consumption return mapping relations of the user are returned Profit, wherein：If the user consumes, user and shop in mapping relations are returned in the consumption of rebating to the user.
- 2. consumption data processing method as claimed in claim 1, it is characterised in that in the consumption data for receiving user and sending After processing request, it is determined whether mapping relations are returned in the consumption for having established the user；If mapping relations are returned in the consumption for not setting up the user, it is determined that what the user was carried out on electric business platform is to disappear first Take；If what the user was carried out on electric business platform is First Consumption, and also carries other users in consumption data processing request Mark, it is determined that the user recommends through the other users.
- 3. consumption data processing method as claimed in claim 1, it is characterised in that also include：Returned in the consumption for establishing user Also after mapping relations, to the consumption return mapping relations of the user feedback user, recommend electric business to other users for the user Carried during platform；After the consumption data processing request that user sends is received, if what the user carried out on electric business platform is to disappear first Take, and mapping relations are returned in the consumption that other users are also carried in consumption data processing request, it is determined that the user is through this its Its user recommends；Mapping relations are returned according to the consumption of other users, established first in electricity in the user and other users Mapping relations are returned in the consumption in the initial drainage shop of the user consumed on business's platform, and establish the user and other users Consumption return mapping relations.
- 4. the consumption data processing method as described in any one of claims 1 to 3, it is characterised in that if user is in electric business platform Upper progress is First Consumption, and is recommended through other users, and other users be at least one other user, the user and this its Its user has hierarchical relationship, and N levels recommend N+1 levels, and N is positive integer, and the 1st grade of user is without other use in other users Recommend at family；Then establish the user and mapping relations are returned in the consumption in the initial drainage shop of the 1st grade of user in other users, with And establish the consumption return mapping relations of the user and each other users in other users.
- 5. consumption data processing method as claimed in claim 4, it is characterised in that the consumption of the rebating to the user is returned User and shop in mapping relations, including：The hierarchical relationship of user in mapping relations is returned according to the consumption of the user, mapping is returned in the consumption of rebating to the user Shop and user at different levels in relation.
- 6. the consumption data processing method as described in any one of claims 1 to 3, it is characterised in that if user is in electric business platform Upper progress is First Consumption, and is recommended through other users, and other users include at least one other user and at least In one recommendation paths, other users in the user and each recommendation paths have hierarchical relationship, and N levels recommend N+1 levels, N is positive integer, and the 1st grade of user recommends without other users in each recommendation paths；Then：Mapping relations are returned in the consumption for establishing the user and the initial drainage shop of the 1st grade of user in each recommendation paths, and Mapping relations are returned in the consumption for establishing the user and each other users in each recommendation paths；Or, mapping relations are returned in the consumption in the initial drainage shop of the 1st grade of user established the user and picked out, and establish Mapping relations are returned in the consumption of the user and each other users in the 1st grade of recommendation paths residing for user picked out, described to choose The 1st grade of user selected is the 1st that picked out from the 1st grade of user of all recommendation paths first consumes on electric business platform Level user.
- A kind of 7. consumption data processing unit, it is characterised in that including：Request receiving module, please for receiving the consumption data processing that each user sends when shop on electric business platform is consumed Ask, the mark of the user is carried in the consumption data processing request that each user sends；Module is established in mapping, if what is carried out on electric business platform for user is First Consumption, and recommends without other users, is built Mapping relations are returned in the consumption for standing the user and its initial drainage shop, and the initial shop that drains is initially to equal user's introducing electric business The shop of platform consumption；If what user was carried out on electric business platform is First Consumption, and through other users recommend, establish the user with Mapping relations, Yi Jijian are returned in the consumption in the initial drainage shop of the first user consumed on electric business platform in other users Mapping relations are returned in the consumption for standing the user and other users；Rebating processing module, for handling the mark of user in request according to each consumption data, and the consumption of the user is returned Also mapping relations carry out rebating, wherein：If the user consumes, the consumption of rebating to the user is returned in mapping relations User and shop.
- 8. consumption data processing unit as claimed in claim 7, it is characterised in that the mapping is established module and further used In：After the consumption data processing request that user sends is received, it is determined whether mapping is returned in the consumption for having established the user Relation；If mapping relations are returned in the consumption for not setting up the user, it is determined that what the user was carried out on electric business platform is to disappear first Take；If what the user was carried out on electric business platform is First Consumption, and also carries other users in consumption data processing request Mark, it is determined that the user recommends through the other users.
- 9. consumption data processing unit as claimed in claim 7, it is characterised in that also include：Mapping feedback module, after returning mapping relations in the consumption for establishing user, the consumption to the user feedback user Mapping relations are returned, recommend to carry during electric business platform to other users for the user；The mapping is established module and is further used for：After the consumption data processing request that user sends is received, if the user What is carried out on electric business platform is First Consumption, and the consumption that other users are also carried in consumption data processing request is returned and reflected Penetrate relation, it is determined that the user recommends through other users；Mapping relations are returned according to the consumption of other users, establish the use Mapping relations are returned in the consumption at family and the initial drainage shop of the first user consumed on electric business platform in other users, with And establish the consumption return mapping relations of the user and other users.
- 10. the consumption data processing unit as described in any one of claim 7 to 9, it is characterised in that module is established in the mapping It is further used for：If what user was carried out on electric business platform is First Consumption, and recommends through other users, other users are at least one Other users, the user and other users have hierarchical relationship, and N levels recommend N+1 levels, and N is positive integer, other users In the 1st grade of user recommend without other users；Then establish the initial drainage shop of the user and the 1st grade of user in other users Consumption return mapping relations, and establish the consumption of each other users in the user and other users and return mapping and close System.
- 11. consumption data processing unit as claimed in claim 10, it is characterised in that the rebating processing module is further used In：The hierarchical relationship of user in mapping relations is returned according to the consumption of the user, mapping is returned in the consumption of rebating to the user Shop and user at different levels in relation.
- 12. the consumption data processing unit as described in any one of claim 7 to 9, it is characterised in that module is established in the mapping It is further used for：If what user was carried out on electric business platform is First Consumption, and recommends through other users, other users include at least one Individual other users, and at least one recommendation paths, other users in the user and each recommendation paths have level Relation, N levels recommend N+1 levels, and N is positive integer, and the 1st grade of user recommends without other users in each recommendation paths；Then：Mapping relations are returned in the consumption for establishing the user and the initial drainage shop of the 1st grade of user in each recommendation paths, and Mapping relations are returned in the consumption for establishing the user and each other users in each recommendation paths；Or, mapping relations are returned in the consumption in the initial drainage shop of the 1st grade of user established the user and picked out, and establish Mapping relations are returned in the consumption of the user and each other users in the 1st grade of recommendation paths residing for user picked out, described to choose The 1st grade of user selected is the 1st that picked out from the 1st grade of user of all recommendation paths first consumes on electric business platform Level user.
- 13. a kind of computer equipment, including memory, processor and storage are on a memory and the meter that can run on a processor Calculation machine program, it is characterised in that realize that claim 1 to 6 disappears described in any described in the computing device during computer program Take data processing method.
- 14. a kind of computer-readable recording medium, it is characterised in that the computer-readable recording medium storage has perform claim It is required that the computer program of 1 to 6 any consumption data processing method.
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