CN107274275A - A kind of SWCC trade centers based on OTO patterns - Google Patents

A kind of SWCC trade centers based on OTO patterns Download PDF

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Publication number
CN107274275A
CN107274275A CN201710544676.0A CN201710544676A CN107274275A CN 107274275 A CN107274275 A CN 107274275A CN 201710544676 A CN201710544676 A CN 201710544676A CN 107274275 A CN107274275 A CN 107274275A
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China
Prior art keywords
line
brick
mortar store
shop
solid shop
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Pending
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CN201710544676.0A
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Chinese (zh)
Inventor
李树葆
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Individual
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Individual
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Priority to CN201710544676.0A priority Critical patent/CN107274275A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/01—Customer relationship services
    • G06Q30/015—Providing customer assistance, e.g. assisting a customer within a business location or via helpdesk
    • G06Q30/016—After-sales
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0639—Item locations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/12—Accounting
    • G06Q40/125—Finance or payroll

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  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Technology Law (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a kind of SWCC trade centers based on OTO patterns, ecommerce online trading platform is set up into using internet site and mobile terminal, furthermore with the off-line transaction terminal of solid shop/brick and mortar store and localization trade company composition, both functions are subjected to data sharing by software development technique and collects and classifies, and the resource that channel possesses under the line of solid shop/brick and mortar store can be shared by channel resource on the line of the network platform, nearby principle enters consumption or online trading consumption under line, client can be according to due resource near the resource searching in the network platform, then shopping amusement is enjoyed in solid shop/brick and mortar store, so as to realize whole network seamless connection；The present invention can cause enterprise to realize the raising of profitability in the case where " net purchase platform "+" entity experience shop "+" customer service Support center " three digest journals are supported jointly.

Description

A kind of SWCC trade centers based on OTO patterns
Technical field
The invention belongs to commercial management technical field, more specifically, more particularly to a kind of SWCC based on OTO patterns is handed over Easy center.
Background technology
In this day and age, the high speed development of internet causes ecommerce to be popularized, and has promoted the big of on-line shop to measure Now with development, cost of running a shop is low.Manage that efficient and convenient, commercial circle scope is wide, type of merchandize is various etc. is known to us The advantage of on-line shop's development, flourishing for shopping online brings certain impact to the operation of traditional solid shop/brick and mortar store, and online The credit rating of shopping is difficult to ensure that, online payment security problems also counteracts that the development of net purchase, and consumer of today is to net purchase No longer bigoted and impulsion, gradually tends to rationality, focuses on high-quality content consumption.It is a kind of personal that opposite solid shop/brick and mortar store can give people Know from experience, the enjoyment done shopping for consumers in solid shop/brick and mortar store is that net purchase can not be given, solid shop/brick and mortar store has fixed place, ratio More complete related certificate, can increase the trust of consumer.Collect on delivery and collect on delivery, safety of payment is also not present in solid shop/brick and mortar store Problem.
But, due to being physical operating, input cost is substantially increased, product price relative will be improved.And for tendency For the consumer of low price, the competitiveness of the product competitiveness of solid shop/brick and mortar store commercially will decline, thus solid shop/brick and mortar store Profit can also have been reduced.So, under such economic development background, the combination development of on-line shop and solid shop/brick and mortar store is (on-line off-line The management mode being combined) turn into a kind of inevitable trend.Consumption upgrading means the lifting of consumption experience, and zero goods terminal only has Got through on-line off-line comprehensively, customer experience is serviced into ultimate attainment optimization, be possible to maximize successfully Gai rates, service for life class is just It is in and gropes the innovation stage.
The specification network market is sold, prosperity real economy, it is to avoid city is concentrated in harmful competition entity experience shop, convenient to disappear The real experiences of the person of expense, promote to strike a bargain, at the same also cause merchandise news between trade company and trade company exchange more extensively with smoothness, So as to specification market, guidance data is provided for product, it is to avoid the not enough or surplus of product.The cluster of solid shop/brick and mortar store is to net Shop provides the substantial amounts of source of goods and facilitates approach.The cluster of on-line shop has expanded market to solid shop/brick and mortar store.On-line off-line cluster reduction The selling cost of product, improves quality guarantee, is that consumers in general have striven for bigger interests and safety guarantee.Conventional entity Shop by on-line shop due to being impacted, and economic benefit is very fast to glide, in the urgent need to meeting the need in market immediately following trend upgrading Ask, on-line shop is visible to be can not touch, and uncertain credibility is brought to consumer.
In this context, new business model is generally considered " antidote " that ecommerce solves secret worry.And OTO is Online to offline's is write a Chinese character in simplified form, and exactly the consumer on line is taken in the shop of reality, on on-line payment purchase line Commodity and service, then go down enjoyment to line.
OTO advantage is will to change under line on information wire, and information is exactly to be worth.For businessman, the information of goods and services It is the value publicized widely to change on line, and cost is low, and effect is big.And for consumer, it goes to check all without strolling all over whole city The menu in restaurant, with regard to tasty cheap dish can be found.Businessman's small profits and quick turnover, consumer comes to material benefit.
For O2O patterns, even with the huge means of this Information Communication amount on line, the problem of information symmetrical still So need to solve.In other words, do not solved the problem of information symmetrical, can largely deepen consumer to the business done shopping on line Sincerity is queried.In addition, for any on-line selling, smoothly smoothly logistics and how three-dimensional implements effective reinforcing The problem of consumer experience is still individual great.
By being researched and analysed to electric business and the contradiction of enterprise under traditional wire, we are not difficult to find out, for having possessed The traditional forms of enterprises of resource under abundant surging line, with the chance preferably combined with OTO patterns.
SWCC is the abbreviation of " entity experience shop "+" net purchase platform "+" financial Support center "+" customer service Support center ", It can be described as " real empty two " center ".For the SWCC trade centers based on OTO patterns, it is necessary to build a platform 's！It is exactly the management of systematization, it is necessary to which all resources of enterprise to be carried out to the configuration management of systems, coordinates actions, resource-sharing, soon Speed reaction, so as to form the competitive advantage of enterprise.
The content of the invention
The invention aims to solve shortcoming present in prior art, and propose it is a kind of based on OTO patterns SWCC trade centers.
To achieve the above object, the present invention provides following technical scheme：
A kind of SWCC trade centers based on OTO patterns, electronics is set up into using internet site and mobile terminal Commercial online trading platform, furthermore with the off-line transaction terminal of solid shop/brick and mortar store and localization trade company composition, both functions are passed through Software development technique carries out data sharing and collects and classify, and the resource that channel possesses under the line of solid shop/brick and mortar store can pass through Channel resource is shared on the line of the network platform, and nearby principle enters consumption or online trading consumption under line, and client can basis Due resource near resource searching in the network platform, then solid shop/brick and mortar store enjoy shopping amusement so that realize whole network without Seam linking, transaction is completed whenever and wherever possible, quickly introduces member, realizes shopping and consumption.
It is preferred that, together with described wired lower solid shop/brick and mortar store is assembled with Xian Shang on-line shops.
It is preferred that, each on-line shop is total on all on-line shop's windows and line under each line in the shared platform of solid shop/brick and mortar store Enjoy all commodity of solid shop/brick and mortar store under line.
The technique effect and advantage of the present invention：A kind of SWCC trade centers based on OTO patterns that the present invention is provided, with biography System technology is compared：The present invention " net purchase platform "+" entity experience shop "+" customer service Support center " three digest journals jointly support under, Enterprise can be caused to realize the raising of profitability.Put up at an inn by laying the line based on displaying, allow consumer to enterprise product " visible, tangible ", provides psychological transaction for them and ensures, also provide biography to get used to the consumer of barter The mode of doing business of system.Material object is seen under line, off the net on the net all to merchandise, your region these solid shop/brick and mortar store should also bear simultaneously is owned The after-sale service of product, " bottleneck " that many on-line shop's after-sale services can not be ensured is solved with this.In addition, solid shop/brick and mortar store under online from Various aspects provide psychological transaction for consumer and ensure that many deficiencies of network marketing can be made up by so doing.Two canals Road is complemented each other by this way, and the feeler of marketing has been reached and has been likely encountered each corner of consumer.
Brief description of the drawings
Fig. 1 is SWCC trade center Organization Charts of the invention；
Fig. 2 is SWCC trade center schematic layout patterns of the invention.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, below in conjunction with specific embodiment, to this Invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, not For limiting the present invention.Based on the embodiment in the present invention, those of ordinary skill in the art are not before creative work is made The every other embodiment obtained is put, the scope of protection of the invention is belonged to.
A kind of SWCC trade centers based on OTO patterns, electronics is set up into using internet site and mobile terminal Commercial online trading platform, furthermore with the off-line transaction terminal of solid shop/brick and mortar store and localization trade company composition, both functions are passed through Software development technique carries out data sharing and collects and classify, and the resource that channel possesses under the line of solid shop/brick and mortar store can pass through Channel resource is shared on the line of the network platform, and nearby principle enters consumption or online trading consumption under line, and client can basis Due resource near resource searching in the network platform, then solid shop/brick and mortar store enjoy shopping amusement so that realize whole network without Seam linking, transaction is completed whenever and wherever possible, quickly introduces member, realizes shopping and consumption.
Moreover, together with wired lower solid shop/brick and mortar store of the present invention assembles with Xian Shang on-line shops；It is real under each line All commodity of solid shop/brick and mortar store under each on-line shop common lines on all on-line shop's windows and line in the shared platform in body shop.
The on-line shop of the present invention：Specification network selling, have rejected the network sale of fake and inferior commodities, adds on-line shop's commodity Plot ratio (zero cost), adds the tax revenue of network sale, effectively improves the public trust of network sale, strengthens network sale after services of product Ability and validity, the assembly of on-line shop substantially reduce the number logistics cost, saved logistic resources.
On solid shop/brick and mortar store：Flourishing real economy, adds the sale window and sales volume (zero of solid shop/brick and mortar store in original basis Cost), effectively reduce the selling cost of solid shop/brick and mortar store.The very first time can product reproduction guidance data；Reduce reality The product overloading of body shop and storage；Effectively expand the popularity of solid shop/brick and mortar store and product；The assembly of a large amount of solid shop/brick and mortar store, gives manufacturer's increase Effectively, stable customers.
On SWCC：The sales mode that All for one and one for all, has saved limited city space and soil money Source；State tax revenue is added, job is added, flourishing local economy, the development of support entity economic heath in order has Effect controls environmental pollution, has prized the upgrading of real economy, and guidance data reduces manufacturing enterprise's toad skin surplus The wasting of resources.The product of genuine goods at a fair price is provided for consumer and is effectively ensured after sale.
Specific implementation is as follows：
Solid shop/brick and mortar store is made up of businessmans such as manufacturer, regional agent, appointment of agent, the primary places of production under line, into body Certain network selling experience must be possessed by testing the solid shop/brick and mortar store on square, and have respective on-line shop, then produce own network Platform.Including display platform, paying centre, client service center, so that the running of integration, and can the follow through management strategy of enterprise And decision-making.Solid shop/brick and mortar store and Xian Shang on-line shops are that S1 and W1 is set membership under SWCC architectural frameworks such as Fig. 1, line, and W1 is S1 oneself Xian Shang on-line shops, it is two-way shared, and be free；S1 has absolute control to W1, and SWCC platforms have superpower answer Property processed.
Project geographical position requires that between Shanghai City middle ring and outer shroud convenient traffic, container carrier can go directly, pedestrian Walking distance subway is less than 800 meters, and construction area 6~200,000 square metre (can divide for three phases).Layout such as Fig. 2.
Finally it should be noted that：The preferred embodiments of the present invention are the foregoing is only, are not intended to limit the invention, Although the present invention is described in detail with reference to the foregoing embodiments, for those skilled in the art, it still may be used To be modified to the technical scheme described in foregoing embodiments, or equivalent substitution is carried out to which part technical characteristic, Within the spirit and principles of the invention, any modification, equivalent substitution and improvements made etc., should be included in the present invention's Within protection domain.

Claims (3)

1. a kind of SWCC trade centers based on OTO patterns, it is characterised in that：Using internet site and mobile terminal group Ecommerce online trading platform is built up, furthermore with the off-line transaction terminal of solid shop/brick and mortar store and localization trade company composition, incite somebody to action both Function carries out data sharing by software development technique and collects and classify, and the resource that channel possesses under the line of solid shop/brick and mortar store Can be shared by channel resource on the line of the network platform, nearby principle enters consumption or online trading consumption, client under line Then shopping amusement can be enjoyed, so as to realize in solid shop/brick and mortar store according to due resource near the resource searching in the network platform Whole network seamless connection, transaction is completed whenever and wherever possible, quickly introduces member, realizes shopping and consumption.
2. a kind of SWCC trade centers based on OTO patterns according to claim 1, it is characterised in that：The institute is wired Together with lower solid shop/brick and mortar store is assembled with Xian Shang on-line shops.
3. a kind of SWCC trade centers based on OTO patterns according to claim 1, it is characterised in that：Each line All commodity of solid shop/brick and mortar store under each on-line shop common lines on all on-line shop's windows and line in the shared platform of lower solid shop/brick and mortar store.
CN201710544676.0A 2017-07-06 2017-07-06 A kind of SWCC trade centers based on OTO patterns Pending CN107274275A (en)

Priority Applications (1)

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CN201710544676.0A CN107274275A (en) 2017-07-06 2017-07-06 A kind of SWCC trade centers based on OTO patterns

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Application Number Priority Date Filing Date Title
CN201710544676.0A CN107274275A (en) 2017-07-06 2017-07-06 A kind of SWCC trade centers based on OTO patterns

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CN107274275A true CN107274275A (en) 2017-10-20

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109377302A (en) * 2018-08-28 2019-02-22 黄三红 A kind of solid shop/brick and mortar store online transaction system

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109377302A (en) * 2018-08-28 2019-02-22 黄三红 A kind of solid shop/brick and mortar store online transaction system

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Application publication date: 20171020