CN107220844B - Method and computer equipment for interaction of advertisement and user - Google Patents
Method and computer equipment for interaction of advertisement and user Download PDFInfo
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- CN107220844B CN107220844B CN201710305375.2A CN201710305375A CN107220844B CN 107220844 B CN107220844 B CN 107220844B CN 201710305375 A CN201710305375 A CN 201710305375A CN 107220844 B CN107220844 B CN 107220844B
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Abstract
The invention discloses a method and computer equipment for interaction of advertisements and users, wherein the method comprises the following steps: setting delivery parameters for the advertisement according to a delivery form of the advertisement, wherein the delivery parameters at least comprise: the number of advertisements delivered in unit time, the types of advertisements delivered and the time of advertisement delivery; and advertising to the preset user according to the advertisement parameters. According to the invention, the advertisement delivery parameters are set for the advertisement according to the advertisement delivery form, the advertisement is delivered to the user according to the advertisement delivery parameters, the content of the advertisement delivery parameters is adjusted according to different conditions, the advertisement delivery strategy for delivering the advertisement to the user can be adjusted, the performance of the advertisement delivered by the system is optimized, the user's reaction after the advertisement is delivered is obviously reduced, the advertisement has a good notification and promotion effect, the user experience is good, and the following problems in the prior art are solved: the advertisement does not achieve the effect of advertisement, and the delivery system of the advertisement has a poor delivery mechanism, so that poor user experience is brought to the user.
Description
Technical Field
The present invention relates to the field of communications, and in particular, to a method and computer device for advertisement interaction with a user.
Background
In the prior art, the most used mobile terminal is used by a user, when the user uses the mobile terminal, for example, when playing games, an advertisement is suddenly presented in a notification bar in a pushing mode, at the moment, the user is happy and cannot deal with any advertisement, and the interruption of the advertisement is annoying, so that poor user experience can be caused to the user if the advertisement is delivered, the advertisement is equivalently distributed regularly, the effect of advertising is not achieved, the delivery system of the advertisement is poor, and the poor user experience is brought to the user.
Disclosure of Invention
The invention mainly aims to provide a method and computer equipment for interaction of advertisements and users, and aims to solve the following problems in the prior art: the advertisement does not achieve the effect of advertisement, and the delivery system of the advertisement has a poor delivery mechanism, so that poor user experience is brought to the user.
In order to achieve the above object, the present invention provides a method for advertisement interaction with a user, comprising: setting delivery parameters for the advertisement according to a delivery form of the advertisement, wherein the delivery parameters at least comprise: the number of advertisements delivered in unit time, the types of advertisements delivered and the time of advertisement delivery; and advertising to a preset user according to the advertising parameters.
Optionally, the release form includes at least one of the following: native form, title form, push form, and corner form.
Optionally, the method further includes: detecting whether a trigger signal is received by a closing key of the advertisement delivered to the preset user; and when the trigger signal is received, popping up a feedback menu on a screen to receive a closing reason of a user.
Optionally, after popping up the feedback menu on the screen, the method further includes: and counting the reason for closing the advertisement of the preset user according to a preset time interval, and modifying the advertisement delivery parameters aiming at the preset user according to the reason so as to deliver the advertisement to the preset user according to the new advertisement delivery parameters.
Optionally, the method further includes: detecting whether detailed information of the advertisement delivered for the preset user is referred; and recording the advertisement delivery parameters under the condition that the detailed information is consulted, and continuing delivering the advertisement to the preset user according to the advertisement delivery parameters.
In addition, to achieve the above object, the present invention further provides a storage medium storing a computer program, which when executed by a processor, implements the steps of: setting delivery parameters for the advertisement according to a delivery form of the advertisement, wherein the delivery parameters at least comprise: the number of advertisements delivered in unit time, the types of advertisements delivered and the time of advertisement delivery; and advertising to a preset user according to the advertising parameters.
Optionally, the computer program is further executed by the processor to: detecting whether a trigger signal is received by a closing key of the advertisement delivered to the preset user; and when the trigger signal is received, popping up a feedback menu on a screen to receive a closing reason of a user.
Optionally, after the step of popping up the feedback menu on the screen is executed by the processor, the computer program further executes the following steps by the processor: and counting the reason for closing the advertisement of the preset user according to a preset time interval, and modifying the advertisement delivery parameters aiming at the preset user according to the reason so as to deliver the advertisement to the preset user according to the new advertisement delivery parameters.
Optionally, the computer program is further executed by the processor to: detecting whether detailed information of the advertisement delivered for the preset user is referred; and recording the advertisement delivery parameters under the condition that the detailed information is consulted, and continuing delivering the advertisement to the preset user according to the advertisement delivery parameters.
Furthermore, to achieve the above object, the present invention further proposes a computer device, at least comprising a memory and a processor, wherein the memory stores a computer program, and the processor implements the steps of the above method when executing the computer program on the memory.
The beneficial effects are as follows:
according to the invention, the advertisement delivery parameters are set for the advertisement according to the advertisement delivery form, the advertisement is delivered to the user according to the advertisement delivery parameters, the content of the advertisement delivery parameters is adjusted according to different conditions, the advertisement delivery strategy for delivering the advertisement to the user can be adjusted, the performance of the advertisement delivered by the system is optimized, the user's reaction after the advertisement is delivered is obviously reduced, the advertisement has a good notification and promotion effect, the user experience is good, and the following problems in the prior art are solved: the advertisement does not achieve the effect of advertisement, and the delivery system of the advertisement has a poor delivery mechanism, so that poor user experience is brought to the user.
Drawings
Fig. 1 is a schematic diagram of a hardware structure of an optional mobile terminal for implementing various embodiments of the present invention;
FIG. 2 is a communication network system architecture diagram of the mobile terminal shown in FIG. 1;
FIG. 3 is a flowchart of a method for advertisement interaction with a user according to a first embodiment of the present invention;
FIG. 4 is a first exemplary advertisement diagram;
FIG. 5 is a second exemplary advertisement diagram;
FIG. 6 is a third exemplary advertisement diagram;
FIG. 7 is a fourth exemplary advertisement diagram according to the second embodiment of the present invention.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
In the following description, suffixes such as "module", "component", or "unit" used to denote elements are used only for facilitating the explanation of the present invention, and have no specific meaning in itself. Thus, "module", "component" or "unit" may be used mixedly.
The terminal may be implemented in various forms. For example, the terminal described in the present invention may include a mobile terminal such as a mobile phone, a tablet computer, a notebook computer, a palmtop computer, a Personal Digital Assistant (PDA), a Portable Media Player (PMP), a navigation device, a wearable device, a smart band, a pedometer, and the like, and a fixed terminal such as a Digital TV, a desktop computer, and the like.
The following description will be given by way of example of a mobile terminal, and it will be understood by those skilled in the art that the construction according to the embodiment of the present invention can be applied to a fixed type terminal, in addition to elements particularly used for mobile purposes.
Referring to fig. 1, which is a schematic diagram of a hardware structure of a mobile terminal for implementing various embodiments of the present invention, the mobile terminal 100 may include: RF (Radio Frequency) unit 101, WiFi module 102, audio output unit 103, a/V (audio/video) input unit 104, sensor 105, display unit 106, user input unit 107, interface unit 108, memory 109, processor 110, and power supply 111. Those skilled in the art will appreciate that the mobile terminal architecture shown in fig. 1 is not intended to be limiting of mobile terminals, which may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.
The following describes each component of the mobile terminal in detail with reference to fig. 1:
the radio frequency unit 101 may be configured to receive and transmit signals during information transmission and reception or during a call, and specifically, receive downlink information of a base station and then process the downlink information to the processor 110; in addition, the uplink data is transmitted to the base station. Typically, radio frequency unit 101 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like. In addition, the radio frequency unit 101 can also communicate with a network and other devices through wireless communication. The wireless communication may use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communications), GPRS (General Packet Radio Service), CDMA2000(Code Division Multiple Access 2000), WCDMA (Wideband Code Division Multiple Access), TD-SCDMA (Time Division-Synchronous Code Division Multiple Access), FDD-LTE (Frequency Division duplex Long Term Evolution), and TDD-LTE (Time Division duplex Long Term Evolution).
WiFi belongs to short-distance wireless transmission technology, and the mobile terminal can help a user to receive and send e-mails, browse webpages, access streaming media and the like through the WiFi module 102, and provides wireless broadband internet access for the user. Although fig. 1 shows the WiFi module 102, it is understood that it does not belong to the essential constitution of the mobile terminal, and may be omitted entirely as needed within the scope not changing the essence of the invention.
The audio output unit 103 may convert audio data received by the radio frequency unit 101 or the WiFi module 102 or stored in the memory 109 into an audio signal and output as sound when the mobile terminal 100 is in a call signal reception mode, a call mode, a recording mode, a voice recognition mode, a broadcast reception mode, or the like. Also, the audio output unit 103 may also provide audio output related to a specific function performed by the mobile terminal 100 (e.g., a call signal reception sound, a message reception sound, etc.). The audio output unit 103 may include a speaker, a buzzer, and the like.
The a/V input unit 104 is used to receive audio or video signals. The a/V input Unit 104 may include a Graphics Processing Unit (GPU) 1041 and a microphone 1042, the Graphics processor 1041 Processing image data of still pictures or video obtained by an image capturing device (e.g., a camera) in a video capturing mode or an image capturing mode. The processed image frames may be displayed on the display unit 106. The image frames processed by the graphic processor 1041 may be stored in the memory 109 (or other storage medium) or transmitted via the radio frequency unit 101 or the WiFi module 102. The microphone 1042 may receive sounds (audio data) via the microphone 1042 in a phone call mode, a recording mode, a voice recognition mode, or the like, and may be capable of processing such sounds into audio data. The processed audio (voice) data may be converted into a format output transmittable to a mobile communication base station via the radio frequency unit 101 in case of a phone call mode. The microphone 1042 may implement various types of noise cancellation (or suppression) algorithms to cancel (or suppress) noise or interference generated in the course of receiving and transmitting audio signals.
The mobile terminal 100 also includes at least one sensor 105, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor includes an ambient light sensor that can adjust the brightness of the display panel 1061 according to the brightness of ambient light, and a proximity sensor that can turn off the display panel 1061 and/or a backlight when the mobile terminal 100 is moved to the ear. As one of the motion sensors, the accelerometer sensor can detect the magnitude of acceleration in each direction (generally, three axes), can detect the magnitude and direction of gravity when stationary, and can be used for applications of recognizing the posture of a mobile phone (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer and tapping), and the like; as for other sensors such as a fingerprint sensor, a pressure sensor, an iris sensor, a molecular sensor, a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which can be configured on the mobile phone, further description is omitted here.
The display unit 106 is used to display information input by a user or information provided to the user. The Display unit 106 may include a Display panel 1061, and the Display panel 1061 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like.
The user input unit 107 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the mobile terminal. Specifically, the user input unit 107 may include a touch panel 1071 and other input devices 1072. The touch panel 1071, also referred to as a touch screen, may collect a touch operation performed by a user on or near the touch panel 1071 (e.g., an operation performed by the user on or near the touch panel 1071 using a finger, a stylus, or any other suitable object or accessory), and drive a corresponding connection device according to a predetermined program. The touch panel 1071 may include two parts of a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 110, and can receive and execute commands sent by the processor 110. In addition, the touch panel 1071 may be implemented in various types, such as a resistive type, a capacitive type, an infrared ray, and a surface acoustic wave. In addition to the touch panel 1071, the user input unit 107 may include other input devices 1072. In particular, other input devices 1072 may include, but are not limited to, one or more of a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like, and are not limited to these specific examples.
Further, the touch panel 1071 may cover the display panel 1061, and when the touch panel 1071 detects a touch operation thereon or nearby, the touch panel 1071 transmits the touch operation to the processor 110 to determine the type of the touch event, and then the processor 110 provides a corresponding visual output on the display panel 1061 according to the type of the touch event. Although the touch panel 1071 and the display panel 1061 are shown in fig. 1 as two separate components to implement the input and output functions of the mobile terminal, in some embodiments, the touch panel 1071 and the display panel 1061 may be integrated to implement the input and output functions of the mobile terminal, and is not limited herein.
The interface unit 108 serves as an interface through which at least one external device is connected to the mobile terminal 100. For example, the external device may include a wired or wireless headset port, an external power supply (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device having an identification module, an audio input/output (I/O) port, a video I/O port, an earphone port, and the like. The interface unit 108 may be used to receive input (e.g., data information, power, etc.) from external devices and transmit the received input to one or more elements within the mobile terminal 100 or may be used to transmit data between the mobile terminal 100 and external devices.
The memory 109 may be used to store software programs as well as various data. The memory 109 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. Further, the memory 109 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.
The processor 110 is a control center of the mobile terminal, connects various parts of the entire mobile terminal using various interfaces and lines, and performs various functions of the mobile terminal and processes data by operating or executing software programs and/or modules stored in the memory 109 and calling data stored in the memory 109, thereby performing overall monitoring of the mobile terminal. Processor 110 may include one or more processing units; preferably, the processor 110 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 110.
The mobile terminal 100 may further include a power supply 111 (e.g., a battery) for supplying power to various components, and preferably, the power supply 111 may be logically connected to the processor 110 via a power management system, so as to manage charging, discharging, and power consumption management functions via the power management system.
Although not shown in fig. 1, the mobile terminal 100 may further include a bluetooth module or the like, which is not described in detail herein.
In order to facilitate understanding of the embodiments of the present invention, a communication network system on which the mobile terminal of the present invention is based is described below.
Referring to fig. 2, fig. 2 is an architecture diagram of a communication Network system according to an embodiment of the present invention, where the communication Network system is an LTE system of a universal mobile telecommunications technology, and the LTE system includes a UE (User Equipment) 201, an E-UTRAN (Evolved UMTS Terrestrial Radio Access Network) 202, an EPC (Evolved Packet Core) 203, and an IP service 204 of an operator, which are in communication connection in sequence.
Specifically, the UE201 may be the terminal 100 described above, and is not described herein again.
The E-UTRAN202 includes eNodeB2021 and other eNodeBs 2022, among others. Among them, the eNodeB2021 may be connected with other eNodeB2022 through backhaul (e.g., X2 interface), the eNodeB2021 is connected to the EPC203, and the eNodeB2021 may provide the UE201 access to the EPC 203.
The EPC203 may include an MME (Mobility Management Entity) 2031, an HSS (Home Subscriber Server) 2032, other MMEs 2033, an SGW (Serving gateway) 2034, a PGW (PDN gateway) 2035, and a PCRF (Policy and Charging Rules Function) 2036, and the like. The MME2031 is a control node that handles signaling between the UE201 and the EPC203, and provides bearer and connection management. HSS2032 is used to provide registers to manage functions such as home location register (not shown) and holds subscriber specific information about service characteristics, data rates, etc. All user data may be sent through SGW2034, PGW2035 may provide IP address assignment for UE201 and other functions, and PCRF2036 is a policy and charging control policy decision point for traffic data flow and IP bearer resources, which selects and provides available policy and charging control decisions for a policy and charging enforcement function (not shown).
The IP services 204 may include the internet, intranets, IMS (IP Multimedia Subsystem), or other IP services, among others.
Although the LTE system is described as an example, it should be understood by those skilled in the art that the present invention is not limited to the LTE system, but may also be applied to other wireless communication systems, such as GSM, CDMA2000, WCDMA, TD-SCDMA, and future new network systems.
Based on the above mobile terminal hardware structure and communication network system, the present invention provides various embodiments of the method.
The first embodiment of the present invention provides a method for interacting advertisement with user, the flow of the method is shown in fig. 3, and the method includes steps S302 to S304:
s302, setting delivery parameters for the advertisement according to a delivery form of the advertisement, wherein the delivery parameters at least comprise: the number of advertisements delivered in unit time, the types of advertisements delivered, and the timing of advertisement delivery.
Because different types of advertisements have different delivery forms, the delivery parameters are set according to the delivery forms of the advertisements.
For the delivery form, it includes at least one of: native form, title form, push form, and corner form.
And S304, delivering the advertisement to the preset user according to the delivery parameters.
Under the condition that different putting parameters are set, the advertisements in different putting modes can exert better advertisement effects, and have more remarkable commercial benefits.
The embodiment of the invention sets the advertisement delivery parameters according to the advertisement delivery form, delivers the advertisement to the user according to the advertisement delivery parameters, adjusts the content of the delivery parameters according to different conditions, and can adjust the delivery strategy of delivering the advertisement to the user, the performance of delivering the advertisement by the system is optimized, the user's reaction after the advertisement is delivered is obviously reduced, the advertisement has good notification and promotion effect, the user experience is better, and the following problems in the prior art are solved: the advertisement does not achieve the effect of advertisement, and the delivery system of the advertisement has a poor delivery mechanism, so that poor user experience is brought to the user.
In the prior art, the most used mobile terminal is used by a user, when the user uses the mobile terminal, for example, when playing games, an advertisement is suddenly presented in a notification bar in a pushing mode, at the moment, the user is happy and cannot deal with any advertisement, and the interruption of the advertisement is annoying, so that poor user experience can be caused to the user if the advertisement is delivered, the advertisement is equivalently distributed regularly, the effect of advertising is not achieved, the delivery system of the advertisement is poor, and the poor user experience is brought to the user.
It can be seen from the above contents that the advertisement is too disturbing to the user, and is not valuable to the user, and the user is bored, so that the method provided by the embodiment of the invention aims to reduce the negative influence of the advertisement on the user, make the advertisement have a certain user value, and play the role of the advertisement.
The embodiment considers the improvement of the advertisement delivery system from the following aspects: firstly, the advertisement should not disturb the user too much, for example, when the user watches the video, the advertisement is not suitable to be pushed from the notification bar in a push mode, or when the user is in the game interface, the native advertisement is not suitable to be presented in the game interface; second, the advertisements should be formally integrated into the application, e.g., native advertisements may be inserted in the game menu, although they should not be presented in the game interface the user is using; also, the advertisements should allow user control, e.g., the user may control whether certain types of advertisements are received via a switch; subsequently, the advertisement should be distinguished from the application content, for example, although the advertisement is set in a native manner in the game menu, it should be distinguished from the menu content by an obvious identification; finally, the advertising content has some value to the user's needs.
The type of advertising that is advertised should be different for different applications. For example, it is an application of a resource class itself, and the type of advertisement should be a resource type; if the application itself is a complex utility application, advertising promotion for utility applications should be biased when advertising in such applications. In this way, such advertisements are more easily clicked on by the user for viewing, and the advertising effect is stronger.
The position of the advertisement can also influence the effect of the advertisement, so that the advertisement putting position is also considered when the advertisement putting system is improved. For example, in an information browsing type application, advertisements should be remote from the application's own content and fit behind the application's own information; the task operation type application can not put advertisements before the user completes the main task and operation, and is suitable for putting advertisements on a task end page; resource-based applications, where advertisements of a recommended nature may appear well before a task starts, such as before a search; and advertisements can be released by utilizing corner areas, so that the layout occupation ratio is small, and the core experience is not influenced. The considered ad positions may also be considered as placement parameters to further optimize the user experience.
The embodiment of the invention sets the advertisement delivery parameters according to the advertisement delivery form, delivers the advertisement to the user according to the advertisement delivery parameters, adjusts the content of the delivery parameters according to different conditions, and can adjust the delivery strategy of delivering the advertisement to the user, the performance of delivering the advertisement by the system is optimized, the user's reaction after the advertisement is delivered is obviously reduced, the advertisement has good notification and promotion effect, the user experience is better, and the following problems in the prior art are solved: the advertisement does not achieve the effect of advertisement, and the delivery system of the advertisement has a poor delivery mechanism, so that poor user experience is brought to the user.
A second embodiment of the present invention provides a method for advertisement interaction with a user, the method comprising the following processes:
setting delivery parameters for the advertisement according to a delivery form of the advertisement, wherein the delivery parameters at least comprise: the number of impressions in unit time, the impression type of the advertisement and the impression opportunity of the advertisement, wherein the impression form at least comprises one of the following: native form, title form, push form, and corner mark form; and advertising to the preset user according to the advertisement parameters.
Because different types of advertisements have different delivery forms, the delivery parameters are set according to the delivery forms of the advertisements.
Under the condition that different putting parameters are set, the advertisements in different putting modes can exert better advertisement effects, and have more remarkable commercial benefits.
The embodiment of the invention sets the advertisement delivery parameters for the advertisement according to the delivery form of the advertisement, delivers the advertisement to the user according to the delivery parameters, adjusts the content of the delivery parameters according to different conditions, and can adjust the delivery strategy of delivering the advertisement to the user, the performance of delivering the advertisement by the system is optimized, the user's reaction after the advertisement is delivered is obviously reduced, the advertisement has good notification and promotion effects, the user experience is better, and the following problems in the prior art are solved: the advertisement does not achieve the effect of advertisement, and the delivery system of the advertisement has a poor delivery mechanism, so that poor user experience is brought to the user.
In the prior art, the most used mobile terminal is used by a user, when the user uses the mobile terminal, for example, when playing games, an advertisement is suddenly presented in a notification bar in a pushing mode, at the moment, the user is happy and cannot deal with any advertisement, and the interruption of the advertisement is annoying, so that poor user experience can be caused to the user if the advertisement is delivered, the advertisement is equivalently distributed regularly, the effect of advertising is not achieved, the delivery system of the advertisement is poor, and the poor user experience is brought to the user.
It can be seen from the above contents that the advertisement is too disturbing to the user, and is not valuable to the user, and the user is bored, so that the method provided by the embodiment of the invention aims to reduce the negative influence of the advertisement on the user, make the advertisement have a certain user value, and play the role of the advertisement.
The embodiment considers the improvement of the advertisement delivery system from the following aspects: firstly, the advertisement should not disturb the user too much, for example, when the user watches the video, the advertisement is not suitable to be pushed from the notification bar in a push mode, or when the user is in the game interface, the native advertisement is not suitable to be presented in the game interface; second, the advertisements should be formally integrated into the application, e.g., native advertisements may be inserted in the game menu, although they should not be presented in the game interface the user is using; also, the advertisements should allow user control, e.g., the user may control whether certain types of advertisements are received via a switch; subsequently, the advertisement should be distinguished from the application content, for example, although the advertisement is set in a native manner in the game menu, it should be distinguished from the menu content by an obvious identification; finally, the advertising content has some value to the user's needs.
The type of advertising that is advertised should be different for different applications. For example, it is an application of a resource class itself, and the type of advertisement should be a resource type; if the application itself is a complex utility application, advertising promotion for utility applications should be biased when advertising in such applications. In this way, such advertisements are more easily clicked on by the user for viewing, and the advertising effect is stronger.
The position of the advertisement can also influence the effect of the advertisement, so that the advertisement putting position is also considered when the advertisement putting system is improved. For example, in an information browsing type application, advertisements should be remote from the application's own content and fit behind the application's own information; the task operation type application can not put advertisements before the user completes the main task and operation, and is suitable for putting advertisements on a task end page; resource-based applications, where advertisements of a recommended nature may appear well before a task starts, such as before a search; and advertisements can be released by utilizing corner areas, so that the layout occupation ratio is small, and the core experience is not influenced. The considered ad positions may also be considered as placement parameters to further optimize the user experience.
When a user uses an application, the user may want to be able to control the pop-up of an advertisement page or window, and therefore, an operation interface needs to be provided for the user to enable the user to control the advertisement, control whether the delivered advertisement can be seen, and control whether the advertisement can be selected to be closed when the advertisement is seen.
In the process, the system detects whether a closing key of an advertisement delivered by a preset user receives a trigger signal; when the trigger signal is received, a feedback menu pops up on the screen, and the closing reason of the user is received to enable the user to select the reason why the user does not want to see the advertisement.
Therefore, the system can count the reasons for closing the advertisement of the preset user according to the preset time interval, and modify the advertisement delivery parameters aiming at the preset user according to the reasons so as to deliver the advertisement to the preset user according to the new advertisement delivery parameters.
When the advertisements are put, the recommended advertisements can be refreshed according to a preset time interval, and new advertisement contents are matched according to the search contents of the user, so that the advertisements are more time-efficient and more accord with the current requirements of the user.
For improvement of the system, the number of advertisements needs to be controlled, and the number of the sent advertisements in a unit time is set not to exceed a certain number, for example, the number of the advertisements put in a push form is 3 per day, and the number of the advertisements in a native form is 3 per hour. Therefore, the number of the advertisements is controlled within a reasonable range, so that the complaint of a user on a large number of advertisements is avoided, information can be provided when the user wants to watch the advertisements, and the user experience is improved.
When a user is interested in a certain advertisement, the user clicks the advertisement to check the specific content of the advertisement, so that the embodiment of the invention can also detect whether the detailed information of the advertisement delivered for the preset user is referred; when the detailed information is consulted, the advertisement delivery parameters are recorded, and when the detailed information is consulted, one parameter can be mainly recorded, for example, the delivery type can be mainly recorded, and then, the advertisement can be continuously delivered to the preset user according to the delivery parameters. The advertisement delivered in the mode has higher possibility of being clicked by the user, has better effect and can realize higher commercial value.
The above method is further described with reference to the accompanying drawings and specific examples.
As shown in fig. 4, the advertisements with three titles (Banner) are displayed, when the user watches the first advertisement, the user does not want to view the advertisement, and clicks the close button, at this time, an opinion feedback column may pop up on the screen to ask the user why the user does not want to view the advertisement, and under the opinion feedback column, options of "no interest in such advertisement", "too frequently appeared", "cancel", and the like may be set. Thus, when the user selects 'no interest in such advertisements', the delivery type of the single advertisement in the delivery parameters can be adjusted; if the user chooses "too often occurs," adjustments may be made to the number of impressions per unit time, the impression timing of the advertisements, etc. Therefore, the intention of the user can be known through the feedback information, and the advertisement can exert the maximum effect.
The above is for banner advertisements, and similarly, is applicable to splash screen advertisements, insert screen advertisements, push advertisements, and the like.
For example, for a flash screen advertisement, the flash screen advertisement can be launched when an application is started, the suitable content of the flash screen advertisement needs to be displayed in a large-amplitude image-text mode, the flash screen advertisement is mostly used for resource and mall applications, the advertisement can be displayed for 3 seconds by default during interaction, a user can click to skip the flash screen advertisement, a hard advertisement can display an advertisement label, a soft advertisement can not be displayed, and the user can click to skip the advertisement details. In the process, the number of advertisements is limited, and the user experience is better.
For another example, for a screen-inserted advertisement, the advertisement can be launched when the user enters the application, the advertisement is suitable for temporary popularization, the advertisement can be closed, the advertisement can reappear when new content exists, the hard advertisement can display the advertisement label, the soft advertisement can not be displayed, and the user can click the advertisement to jump to the advertisement details. In the process, the number of advertisements is limited, and the user experience is better.
For another example, for the pushed advertisement, the advertisement may be delivered when there is new content, or after other notifications appear, the advertisement is not mixed in the notification, and the advertisement is suitable for content recommendation such as application, goods, resources, and the like, and may be closed, and the advertisement may be pushed again when there is new content, without displaying the advertisement tag, and the user may also click the advertisement to jump to the advertisement details. In the process, the number of advertisements is limited, and the user experience is better.
For another example, the recommended wall advertisement shown in fig. 5, 6, and 7 may reside in an application, and be delivered when recommendation and search are first used, and it is suitable for content recommendation such as application, commodity, and resource, and may be closed, and may be pushed again when there is new content, and the user may also click the recommendation icon to jump to the advertisement details without displaying the advertisement tag. According to the process, the number of the advertisements is determined according to the page layout, specific limitation is not carried out, and the user experience is good.
The embodiment of the invention sets the advertisement delivery parameters according to the advertisement delivery form, delivers the advertisement to the user according to the advertisement delivery parameters, adjusts the content of the delivery parameters according to different conditions, and can adjust the delivery strategy of delivering the advertisement to the user, the performance of delivering the advertisement by the system is optimized, the user's reaction after the advertisement is delivered is obviously reduced, the advertisement has good notification and promotion effect, the user experience is better, and the following problems in the prior art are solved: the advertisement does not achieve the effect of advertisement, and the delivery system of the advertisement has a poor delivery mechanism, so that poor user experience is brought to the user.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (such as a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
The third embodiment of the invention also provides a storage medium. Alternatively, in the present embodiment, the storage medium may be configured to store program codes for performing the following steps:
s11, setting delivery parameters for the advertisement according to the delivery form of the advertisement, wherein the delivery parameters at least comprise: the number of advertisements delivered in unit time, the types of advertisements delivered and the time of advertisement delivery;
and S12, delivering the advertisement to the preset user according to the delivery parameters.
Because different types of advertisements have different delivery forms, the delivery parameters are set according to the delivery forms of the advertisements.
Under the condition that different putting parameters are set, the advertisements in different putting modes can exert better advertisement effects, and have more remarkable commercial benefits.
The embodiment of the invention sets the advertisement delivery parameters for the advertisement according to the delivery form of the advertisement, delivers the advertisement to the user according to the delivery parameters, adjusts the content of the delivery parameters according to different conditions, and can adjust the delivery strategy of delivering the advertisement to the user, the performance of delivering the advertisement by the system is optimized, the user's reaction after the advertisement is delivered is obviously reduced, the advertisement has good notification and promotion effects, the user experience is better, and the following problems in the prior art are solved: the advertisement does not achieve the effect of advertisement, and the delivery system of the advertisement has a poor delivery mechanism, so that poor user experience is brought to the user.
In the prior art, the most used mobile terminal is used by a user, when the user uses the mobile terminal, for example, when playing games, an advertisement is suddenly presented in a notification bar in a pushing mode, at the moment, the user is happy and cannot deal with any advertisement, and the interruption of the advertisement is annoying, so that poor user experience can be caused to the user if the advertisement is delivered, the advertisement is equivalently distributed regularly, the effect of advertising is not achieved, the delivery system of the advertisement is poor, and the poor user experience is brought to the user.
It can be seen from the above contents that the advertisement is too disturbing to the user, and is not valuable to the user, and the user is bored, so that the method provided by the embodiment of the invention aims to reduce the negative influence of the advertisement on the user, make the advertisement have a certain user value, and play the role of the advertisement.
The embodiment considers the improvement of the advertisement delivery system from the following aspects: firstly, the advertisement should not disturb the user too much, for example, when the user watches the video, the advertisement is not suitable to be pushed from the notification bar in a push mode, or when the user is in the game interface, the native advertisement is not suitable to be presented in the game interface; second, the advertisements should be formally integrated into the application, e.g., native advertisements may be inserted in the game menu, although they should not be presented in the game interface the user is using; also, the advertisements should allow user control, e.g., the user may control whether certain types of advertisements are received via a switch; subsequently, the advertisement should be distinguished from the application content, for example, although the advertisement is set in a native manner in the game menu, it should be distinguished from the menu content by an obvious identification; finally, the advertising content has some value to the user's needs.
The type of advertising that is advertised should be different for different applications. For example, it is an application of a resource class itself, and the type of advertisement should be a resource type; if the application itself is a complex utility application, advertising promotion for utility applications should be biased when advertising in such applications. In this way, such advertisements are more easily clicked on by the user for viewing, and the advertising effect is stronger.
The position of the advertisement can also influence the effect of the advertisement, so that the advertisement putting position is also considered when the advertisement putting system is improved. For example, in an information browsing type application, advertisements should be remote from the application's own content and fit behind the application's own information; the task operation type application can not put advertisements before the user completes the main task and operation, and is suitable for putting advertisements on a task end page; resource-based applications, where advertisements of a recommended nature may appear well before a task starts, such as before a search; and advertisements can be released by utilizing corner areas, so that the layout occupation ratio is small, and the core experience is not influenced. The considered ad positions may also be considered as placement parameters to further optimize the user experience.
When a user uses an application, the user may want to be able to control the pop-up of an advertisement page or window, and therefore, an operation interface needs to be provided for the user to enable the user to control the advertisement, control whether the delivered advertisement can be seen, and control whether the advertisement can be selected to be closed when the advertisement is seen.
In this process, the computer program is further executed by the processor for: detecting whether a closing key of an advertisement delivered by a preset user receives a trigger signal; when the trigger signal is received, a feedback menu pops up on the screen, and the closing reason of the user is received to enable the user to select the reason why the user does not want to see the advertisement.
Thus, the computer program, after being executed by the processor to pop up the feedback menu on the screen, is further executed by the processor to: and counting the reason for closing the advertisement of the preset user according to the preset time interval, and modifying the advertisement delivery parameters aiming at the preset user according to the reason so as to deliver the advertisement to the preset user according to the new advertisement delivery parameters.
When the advertisements are put, the recommended advertisements can be refreshed according to a preset time interval, and new advertisement contents are matched according to the search contents of the user, so that the advertisements are more time-efficient and more accord with the current requirements of the user.
For improvement of the system, the number of advertisements needs to be controlled, and the number of the sent advertisements in a unit time is set not to exceed a certain number, for example, the number of the advertisements put in a push form is 3 per day, and the number of the advertisements in a native form is 3 per hour. Therefore, the number of the advertisements is controlled within a reasonable range, so that the complaint of a user on a large number of advertisements is avoided, information can be provided when the user wants to watch the advertisements, and the user experience is improved.
When a user is interested in an advertisement, the user clicks the advertisement to view the specific content of the advertisement, so that the computer program of the embodiment of the present invention is further executed by the processor to perform the following steps: detecting whether detailed information of an advertisement delivered for a preset user is referred; when the detailed information is consulted, the advertisement delivery parameters are recorded, and when the detailed information is consulted, one parameter can be mainly recorded, for example, the delivery type can be mainly recorded, and then, the advertisement can be continuously delivered to the preset user according to the delivery parameters. The advertisement delivered in the mode has higher possibility of being clicked by the user, has better effect and can realize higher commercial value.
Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes. Optionally, in this embodiment, the processor executes the method steps described in the above embodiments according to the program code stored in the storage medium. Optionally, the specific examples in this embodiment may refer to the examples described in the above embodiments and optional implementation manners, and this embodiment is not described herein again. It will be apparent to those skilled in the art that the modules or steps of the present invention described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and alternatively, they may be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, and in some cases, the steps shown or described may be performed in an order different than that described herein, or they may be separately fabricated into individual integrated circuit modules, or multiple ones of them may be fabricated into a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
The fourth embodiment of the present invention further provides a computer device, which at least includes a memory and a processor, where the memory stores a computer program, and the processor implements the following steps when executing the computer program on the memory:
setting delivery parameters for the advertisement according to a delivery form of the advertisement, wherein the delivery parameters at least comprise: the number of advertisements delivered in unit time, the types of advertisements delivered and the time of advertisement delivery; and advertising to the preset user according to the advertisement parameters.
In practice, the processor, when executing the computer program on the memory, further performs the steps of: detecting whether a closing key of an advertisement delivered by a preset user receives a trigger signal; and when the trigger signal is received, popping up a feedback menu on a screen to receive the closing reason of the user.
After the processor executes the step of popping up the feedback menu on the screen, the processor executes the computer program on the memory to further realize the following steps: and counting the reason for closing the advertisement of the preset user according to the preset time interval, and modifying the advertisement delivery parameters aiming at the preset user according to the reason so as to deliver the advertisement to the preset user according to the new advertisement delivery parameters.
The processor, when executing the computer program on the memory, further performs the steps of: detecting whether detailed information of an advertisement delivered for a preset user is referred; and recording the advertisement delivery parameters under the condition that the detailed information is consulted, and continuing delivering the advertisement to the preset user according to the advertisement delivery parameters.
The embodiment of the invention sets the advertisement delivery parameters according to the advertisement delivery form, delivers the advertisement to the user according to the advertisement delivery parameters, adjusts the content of the delivery parameters according to different conditions, and can adjust the delivery strategy of delivering the advertisement to the user, the performance of delivering the advertisement by the system is optimized, the user's reaction after the advertisement is delivered is obviously reduced, the advertisement has good notification and promotion effect, the user experience is better, and the following problems in the prior art are solved: the advertisement does not achieve the effect of advertisement, and the delivery system of the advertisement has a poor delivery mechanism, so that poor user experience is brought to the user.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
While the present invention has been described with reference to the embodiments shown in the drawings, the present invention is not limited to the embodiments, which are illustrative and not restrictive, and it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention as defined in the appended claims.
Claims (8)
1. A method of advertising interaction with a user, comprising:
setting delivery parameters for the advertisement according to a delivery form of the advertisement, wherein the delivery parameters at least comprise: the number of advertisements delivered in unit time, the types of advertisements delivered and the time of advertisement delivery; for the delivery form, the delivery form comprises a title form, and the title form refers to a pushing advertisement title;
and setting an advertisement putting parameter for the advertisement according to the advertisement putting form, and putting the advertisement to the user according to the advertisement putting parameter.
2. The method of claim 1, wherein the method further comprises:
detecting whether a closing key of an advertisement delivered by a preset user receives a trigger signal;
and when the trigger signal is received, popping up a feedback menu on a screen to receive a closing reason of a user.
3. The method of claim 2, after popping up the feedback menu on the screen, further comprising:
counting the reason for closing the advertisement of the preset user according to a preset time interval, and modifying the advertisement delivery parameters aiming at the preset user according to the reason so as to deliver the advertisement to the preset user according to the new advertisement delivery parameters;
optionally, the method further includes: detecting whether detailed information of the advertisement delivered for the preset user is referred; and recording the advertisement delivery parameters under the condition that the detailed information is consulted, and continuing delivering the advertisement to the preset user according to the advertisement delivery parameters.
4. A storage medium storing a computer program, wherein the computer program when executed by a processor implements the steps of:
setting delivery parameters for the advertisement according to a delivery form of the advertisement, wherein the delivery parameters at least comprise: the number of advertisements delivered in unit time, the types of advertisements delivered and the time of advertisement delivery; for the delivery form, the delivery form comprises a title form, and the title form refers to a pushing advertisement title;
and setting an advertisement putting parameter for the advertisement according to the advertisement putting form, and putting the advertisement to the user according to the advertisement putting parameter.
5. The storage medium of claim 4, wherein the computer program is further executable by the processor to:
detecting whether a closing key of an advertisement delivered by a preset user receives a trigger signal;
and when the trigger signal is received, popping up a feedback menu on a screen to receive a closing reason of a user.
6. The storage medium of claim 4, wherein the computer program, after the step of popping up a feedback menu on a screen is performed by the processor, further performs the steps of:
counting the reason for closing the advertisement of the preset user according to the preset time interval, and modifying the advertisement putting parameters aiming at the preset user according to the reason so as to put the advertisement to the preset user according to the new advertisement putting parameters.
7. The storage medium of claim 4, wherein the computer program is further executable by the processor to:
detecting whether detailed information of an advertisement delivered for a preset user is referred;
and recording the advertisement delivery parameters under the condition that the detailed information is consulted, and continuing delivering the advertisement to the preset user according to the advertisement delivery parameters.
8. A computer device comprising at least a memory, a processor, the memory having a computer program stored thereon, characterized in that the processor realizes the steps of the method of any of claims 1 to 3 when executing the computer program on the memory.
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| CN110275688A (en) * | 2019-06-26 | 2019-09-24 | 江苏首正文化传媒有限公司 | It is a kind of that the outdoor electronic screen system that fixed point delay is launched is carried out to media data based on data model |
| CN111160953B (en) * | 2019-12-12 | 2023-11-03 | 浙江大华技术股份有限公司 | Method, device and storage medium for putting advertisement in application |
| CN114301916A (en) * | 2021-12-22 | 2022-04-08 | 绍兴焦点网络科技有限公司 | Remote advertisement putting feedback device and control system thereof |
| CN114693356A (en) * | 2022-03-31 | 2022-07-01 | 广东省广告集团股份有限公司 | Multifunctional advertisement putting method integrating frequency control and targeted broadcasting |
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