CN107181970A - A kind of method that advertisement terminal automatically generates playlist - Google Patents
A kind of method that advertisement terminal automatically generates playlist Download PDFInfo
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- CN107181970A CN107181970A CN201710300188.5A CN201710300188A CN107181970A CN 107181970 A CN107181970 A CN 107181970A CN 201710300188 A CN201710300188 A CN 201710300188A CN 107181970 A CN107181970 A CN 107181970A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a kind of method that advertisement terminal automatically generates playlist.It comprises the following steps：Match the backstage engineering manufacturing system advertisement terminal different with terminal plays system and matching；According to the time and intercut mode and formulate broadcast strategy；The advertising listing file containing advertising message, advertisement terminal title and broadcast strategy is generated, by advertising listing file loading to advertisement terminal；The ad data matched with advertisement terminal is read from advertising listing file；The corresponding broadcasting date section of ad data is parsed, and is compared with the local date, if the local date is in playback period, in the advertising listing that ad data is stored in advertisement terminal；The corresponding broadcast strategy of ad data is parsed, playlist is generated according to broadcast strategy；The playing program of advertisement terminal reads playlist.The present invention improves advertising effect, enhances the interest and diversity of advertisement, enriches Consumer's Experience, allows user to receive advertising message in comfortable.
Description
Technical field
The present invention relates to a kind of advertisement play-back technology, the method that specifically a kind of advertisement terminal automatically generates playlist.
Background technology
Information and ad distribution field, can not have been met using the advertising media of the traditional approach such as poster lamp box out of doors
Demand of the information age people to communications media.And other advertising media, such as by network distributing video advertisement or
Broken for commercialsy in TV programme, product placement etc. all has advertiser and unilaterally prepared advertising content, Ran Houzai in film
Advertising is carried out, it is too many to be related to artificial link, the problem of inefficiency.
In recent years, substantial amounts of outdoor large advertisement screen is occurred in that, on the one hand has benefited from the progress of display screen technology, the opposing party
Face be network technology develop rapidly so that advertising business by traditionally folk prescription publicity enter the interactive communication epoch.With stream
The progress of medium technique, either advertiser or Virtual network operator, all win user's stream in the urgent need to improving advertising results
Amount, especially intercuts mode and with the link such as the interaction of user etc. in advertisement, while advertising results are strengthened, compels to be essential
Consumer's Experience is improved, and most networked advertisement terminal is when playing advertisement, it is impossible to automatically generate broadcasting in advertisement terminal
List, but be set the program inventory guide completed by directly being obtained in server and play out, this way
Drawback is advertisement play mode fixed single, easily produces uninteresting sense after repeating playing repeatedly, can be provided based on advertisement
Interaction capability is weak, especially some densely populated place occasions, and the scene such as subway platform is needed to ad content is goed deep into
When interaction publicity, the switching of a variety of advertisement play mode and the rich of ad content, diversity and interest etc. ten
Divide important.
The content of the invention
Playlist is automatically generated it is an object of the invention to overcome the deficiencies of the prior art and provide a kind of advertisement terminal
Method, at least up to improve ad data treatment effeciency, strengthens the purpose of advertising results.
The purpose of the present invention is achieved through the following technical solutions：A kind of advertisement terminal automatically generates playlist
Method, the step of it includes a backstage engineering manufacturing system generation advertising listing file and a terminal plays system generation are broadcast
The step of emplacing table；
Described backstage engineering manufacturing system generation advertising listing file, including following sub-step：
S11：Occurrence, matching backstage engineering manufacturing system and terminal plays system are referred to as with the name of advertisement terminal；And, with wide
File is accused as key item, different advertisement terminals are matched；
S12：In described promotional literature, according to the time and intercut mode and formulate broadcast strategy；
S13：Server generates the advertising listing file for including advertising message, advertisement terminal title and broadcast strategy, then will
The advertising listing file loading is to advertisement terminal；
Described terminal plays system generation playlist, including following sub-step：
S21：The ad data matched with advertisement terminal is read from advertising listing file；
S22：First parsing, parses the corresponding broadcasting date section of the ad data, and is compared with the local date, if this
The ground date is in playback period, then ad data is stored in the advertising listing of advertisement terminal；
S23：Second parsing, parses the corresponding broadcast strategy of the ad data, playlist is generated according to broadcast strategy；
S24：The playing program of advertisement terminal reads the playlist, and combines the local zone time of terminal plays system, is referring to
Fixed time-switching video.
Further describe, in step s 12, described broadcast strategy includes：
（1）Reproduction time section of the advertisement of setting in the advertisement terminal of setting；
（2）The advertisement terminal of setting plays the period of the advertisement of setting daily；
（3）Set the playing duration of advertisement；
（4）Set the broadcasting rule of advertisement.
The broadcasting rule of described setting advertisement includes commonly intercutting mode and intercutting mode by user；
Described common mode of intercutting includes routinely video and plays out and constitute round playing out, wherein, composition round
Play out including：
（A）Two wheels intercut whole ad contents；
（B）Three-wheel intercuts whole ad contents；
（C）Four-wheel intercuts whole ad contents；
（D）Six wheels intercut whole ad contents；
（E）Eight wheels intercut whole ad contents；
It is described to intercut mode by user and include：
（a）An ad content is intercutted by the wheel of advertiser one；
（b）An ad content is intercutted by the wheel of advertiser two；
（c）An ad content is intercutted by advertiser's three-wheel；
（d）An ad content is intercutted by advertiser's four-wheel；
（e）An ad content is intercutted by the wheel of advertiser six；
（f）An ad content is intercutted by the wheel of advertiser eight.
Further describe, in step s 13, the bag for generating server by way of network updates, USB interface updates
Advertising listing file loading containing advertising message, advertisement terminal title and broadcast strategy is to advertisement terminal.
Further describe, in the step s 21, advertisement terminal by the terminal name that is included in advertising listing file data come
Read the ad data matched with advertisement terminal.
Further describe, in step S23, ad data is corresponding intercuts mode for first parsing, is given birth to further according to the mode of intercutting
Into advertisement playing task, playlist is generated according to the advertisement playing task.
Described playing task is divided into minimum composition unit, the minimum composition unit is constituted into round, with round
Mode be added in playlist.
Described playing task includes video name, video playback initial time and length of the video time.
Further describe, ad data is uploaded to advertisement terminal by backstage engineering manufacturing system by control time, or
The ad data uploaded is receded from into advertisement terminal, for advertisement to be realized on automatic under periodical and realization automatically in advertisement terminal
Periodical.
Further describe, independent games are made as to described advertising listing file, and in advertisement terminal generation
Corresponding playlist, in playing program running, if playing program goes to the playlist of game play task,
Then suspend currently playing task, start independent game process and control its run time, by the end time for detecting game
To start paused playing task.
The beneficial effects of the invention are as follows：Compared with the prior art, the present invention has the advantage that：
（1）The name of advertisement terminal is referred to as occurrence by the present invention, by matching backstage engineering manufacturing system and terminal plays system
System, supports advertiser arbitrarily to select different advertisement terminal broadcasting advertisement contents；Also, the present invention regard promotional literature as key
, such as using advertisement video file as key item, promotional literature can directly be matched to different advertisement terminals, in advertisement
Terminal directly receives ad data stream, can just be improved using playing program and corresponding playback equipment with broadcasting advertisement content
Ad data matching efficiency and playback process efficiency；
（2）The present invention according to the time and intercuts mode and formulates broadcast strategy in promotional literature, by the backstage of server end
Fabrication system, by broadcast strategy is according to time rule and intercuts mode rule progress layout, time data and play rules
Data are embedded into promotional literature content, rather than are significantly reduced and broadcast come programmed playing list using contents list
Editor's cost of strategy is put, and significantly improves layout efficiency；
（3）The present invention includes the advertising listing text of advertising message, advertisement terminal title and broadcast strategy in the short generation of server
Part, is transferred to advertisement terminal, wherein advertising message is used to play or show by the form of data code flow by advertising listing file,
Advertisement terminal title, which is used for ad data, can match different advertisement terminals in transmitting procedure, and the advertisement that advertiser selectes is whole
End can recognize that the advertisement video file key item of the advertiser, not only increase the efficiency of server matches advertisement terminal,
And the efficiency that advertisement terminal matches ad data is improved, it is corresponding to be subsequently generated according to broadcast strategy data based on obtaining
Playlist provides policy data support；
（4）The modes such as the present invention is updated by network, usb data renewal, advertising listing file loading to advertisement terminal is realized
Remote auto delivers the play mode of advertisement and remote management advertisement；
（By parsing, ad data is corresponding to play date section to 5 present invention, and is compared with the local date, if local day
Phase is in playback period, then ad data is stored in the advertising listing of advertisement terminal, in the playback period of advertisement terminal
The ad data that intelligent management is newly received；, can be according to the need of advertiser if local zone time is not in playback period
Ask and directly play ad data, on the broadcasting date only set by parsing in ad data, just can adjust broadcasting ad data
Whether enter and play link, compared with prior art in, by realizing parsing video to the parsing such as programme content and protocol rule
File purpose way, realizes difficulty present invention significantly reduces program, saves and exploit natural resources, reduce cost；
（7）Broadcast strategy is dissolved into promotional literature number by the present invention by parsing the corresponding broadcast strategy of ad data, the present invention
In, broadcast strategy is transmitted while ad data is transmitted, broadcast strategy is parsed while terminal parses ad data, and
And playlist is automatically generated in advertisement terminal, for playlist and acquisition broadcast strategy is obtained from server end,
The step of reducing server end generation playlist, while also accordingly reducing the step that playlist is obtained from server end
Suddenly；It is of the invention to obtain advertisement broadcast strategy while directly obtain ad data from server end, its advantage also at least body
Present two aspects：One is the flow for reducing server end layout ad content, and two be in service by broadcast strategy establishment rules
Device end is completed, it is not necessary to set specific acquisition module in advertisement terminal, and general playing module is used in advertisement terminal, is made wide
Come to an end end playing process it is more flexible；
（8）The present invention realizes advertisement upper periodical and periodical under advertisement automatically automatically, improves the advertisement putting efficiency of management；
（9）Independent game process can be made as advertising listing file by the present invention, similar to one new " commercial breaks ",
The playback process rule of the commercial breaks special to this, it is the same with the processing mode of other advertisement insertion files, work as playing program
When going to game and intercutting, into game link, especially an outdoor advertising interactive application scene, game and advertisement are combined,
Advertising effect is significantly improved, meanwhile, the interest and diversity of advertisement are enhanced, Consumer's Experience is improved, user is allowed
Receive advertising message in comfortable；
（10）The present invention can generate diversified playlist according to the advertisement play mode demand of different advertisers, real
Existing different play rules control, meets personalized advertisement and plays demand.
Brief description of the drawings
Fig. 1 generates the step flow chart of advertising listing file for the backstage engineering manufacturing system of the present invention；
Fig. 2 generates the step flow chart of playlist for the terminal plays system of the present invention；
Fig. 3 is the backstage engineering manufacturing system of the present invention and the structural representation of terminal plays system.
Embodiment
Technical scheme is described in further detail below in conjunction with the accompanying drawings, but protection scope of the present invention is not limited to
It is as described below.
As shown in figure 1, a kind of method that advertisement terminal automatically generates playlist, it includes a backstage engineering and makes system
The step of the step of system generation advertising listing file and a terminal plays system generation playlist.
In the engineering manufacturing system of backstage, server end be configured with database, matching module, broadcast strategy module and on
Module is carried, described database is used to deposit advertising message data and advertising terminal device information data, wherein, advertising message number
According to including data such as advertisement video file, advertisement text file, picture and audios, advertising terminal device information data includes equipment
Attribute data and the advertisement terminal title preset, described matching module can be direct according to advertisement terminal title
Different terminals are fitted on, described broadcast strategy module is used to generate corresponding broadcast strategy according to the demand of time and advertiser
Data, and broadcast strategy data are dissolved into the ad data to be transmitted to advertisement terminal.
In terminal plays system, advertisement terminal is provided with data acquisition module, advertising listing module, the first parsing mould
Block, the second parsing module and playing module, described data acquisition module are used to read from advertising listing file and advertisement end
The ad data of matching is held, while getting broadcast strategy data, the first described parsing module is used to parse the advertisement number
According to corresponding broadcasting date section, and it is compared with the local date, if the local date is in playback period, by advertisement number
In advertising listing module according to deposit advertisement terminal, the second described parsing module is used to parse the corresponding broadcasting plan of ad data
Slightly, playlist is generated according to broadcast strategy, described playing module is used to read playlist, and combines terminal plays system
Local zone time, in specified time-switching video.
Described backstage engineering manufacturing system generation advertising listing file, including following sub-step：
S11：Occurrence, matching backstage engineering manufacturing system and terminal plays system are referred to as with the name of advertisement terminal；And, with wide
File is accused as key item, different advertisement terminals are matched；
Further describe, the name of advertisement terminal is referred to as a kind of name feature and is supplied to advertiser to select by such as server end
Different advertisement terminals, after advertiser is selected, advertisement terminal only needs to the advertisement terminal title that identification is set in server end
To match the ad data received；For another example when advertisement terminal matches ad data, with advertisement video file key item,
By extracting the video file data in ad data, entered according to name data feature set in advance, reproduction time feature etc.
Row receives matching.
S12：In described promotional literature, according to the time and intercut mode and formulate broadcast strategy；
Further describe, in server end, in layout advertising message data programs, by advertising message data and broadcast strategy number
According to while being programmed into ad data.Wherein, identified with a kind of feature recognition that is provided as of reproduction time section, such as advertiser
Reproduction time section of certain advertisement in certain advertisement terminal is have selected, such as 2 months 2017 on March 14th, 14 days 1, is then broadcast this
The period is put as the reproduction time segment identification of advertisement terminal identification respective advertisement data, advertisement terminal is by parsing during the broadcasting
Between segment identification judge corresponding ad data；
S13：Server generates the advertising listing file for including advertising message, advertisement terminal title and broadcast strategy, then will
The advertising listing file loading is to advertisement terminal；
Further describe, the advertising listing file generated in server end, with files in stream media data format according to existing logical
Believe that agreement and network can include whole for matching advertisement for transmission to different advertisement terminals in advertising listing file data
The characteristic information at end, and for the characteristic information for the ad data for matching advertisement particular advertisement master, and advertising message data sheet
Body etc.；
Described terminal plays system generation playlist, including following sub-step：
S21：The ad data matched with advertisement terminal is read from advertising listing file；
Further describe, in advertisement terminal, advertising listing file data is received by way of matching, different advertisement terminals connect
The promotional literature data matched with itself are received, and to be subsequently generated the played column corresponding with the advertising listing file received
Table.
S22：First parsing, parses the corresponding broadcasting date section of the ad data, and is compared with the local date, such as
The fruit local date is in playback period, then ad data is stored in the advertising listing of advertisement terminal；
Further describe, if local zone time is not in playback period, can directly be played according to the demand of advertiser
Ad data, on the broadcasting date only set by parsing in ad data, just can adjusting broadcasting ad data, whether entrance is broadcast
Link is put, the ad data that intelligent management is newly received in the playback period of advertisement terminal；
S23：Second parsing, parses the corresponding broadcast strategy of the ad data, playlist is generated according to broadcast strategy；
Further describe, advertisement is corresponding intercuts mode for parsing, generates playing task according to the mode of intercutting, is given birth to according to playing task
Into playlist, wherein playlist is the set of playing task, and each advertisement playing task is included：
（1）Video name；
（2）Video playback initial time（Such as 06:01:01, represent that the video is commenced play out for 1 second 1 minute from 6 points）；
（3）Video duration（Such as 15, represent the video duration 15 seconds）；
Every advertisement playing task can be divided into minimum unit, and advertisement tasks composition round is put with 1 multicast, will can routinely be regarded
Frequency is calculated by the order for adding advertising listing from the time that advertisement terminal is commenced play out, and composition one is taken turns, and is added in the way of round
Enter into playlist；
S24：The playing program of advertisement terminal reads the playlist, and combines the local zone time of terminal plays system, is referring to
Fixed time-switching video.If first advertisement reproduction time is 06:00:00, duration is 15 seconds.Then playing program can be 06:
00:15 commence play out Article 2 advertisement on time；
Further describe, in step s 12, described broadcast strategy includes：
（1）Reproduction time section of the advertisement of setting in the advertisement terminal of setting；For example, A of advertiser's selection in certain subway A platforms
Advertisement terminal plays its advertisement video, and is selected in 06:00~23：30 commence play out video；
（2）The advertisement terminal of setting plays the period of the advertisement of setting daily；For example, advertiser's selection was at 2 months 2017
The morning 7 of every day:30~9:30 play its advertisement video；
（3）Set the playing duration of advertisement；For example, the total duration that advertisement is played, the timesharing length once played etc.；
（4）Set the broadcasting rule of advertisement.
The broadcasting rule of described setting advertisement includes commonly intercutting mode and intercutting mode by user；Described is common slotting
Broadcast mode is for example：The reproduction time of given ad terminal is 06:00:00, when a length of 15 seconds, Article 2 advertisement of first advertisement
When a length of 20 seconds, Article 3 advertisement when a length of 25 seconds, then the playlist that can be generated is：
Advertisement 1：Time started 06:00:00, duration 15 seconds；
Advertisement 2：Time started 06:00:15, duration 20 seconds；
Advertisement 3：Time started 06:00:35, duration 25 seconds；
By that analogy.
Described common mode of intercutting includes routinely video and plays out and constitute round playing out, wherein, constitute
Round play out including：
（A）Two wheels intercut whole ad contents；
（B）Three-wheel intercuts whole ad contents；
（C）Four-wheel intercuts whole ad contents；
（D）Six wheels intercut whole ad contents；
（E）Eight wheels intercut whole ad contents；
Further describe, for example：
（1）If the advertisement selection frequency is " two wheels intercut whole ad contents ", in the round of the advertisement in the play list,
2*n wheels are appeared in, n is since 1, until terminating the time that advertisement is played；
（2）If the advertisement selection frequency is " three-wheel intercuts whole ad contents ", in the round of the advertisement in the play list,
3*n wheels are appeared in, n is since 1, until terminating the time that advertisement is played；
（3）If the advertisement selection frequency is " four-wheel intercuts whole ad contents ", " six wheels intercut whole ad contents ", " eight wheels
Intercut whole ad contents ", then in the round of the advertisement in the play list, the round of appearance be respectively 4*n wheels, 6*n wheels and
8*n takes turns, and n is since 1, until terminating the time that advertisement is played；
It is described to intercut mode by user and include：
（a）An ad content is intercutted by the wheel of advertiser one；
（b）An ad content is intercutted by the wheel of advertiser two；
（c）An ad content is intercutted by advertiser's three-wheel；
（d）An ad content is intercutted by advertiser's four-wheel；
（e）An ad content is intercutted by the wheel of advertiser six；
（f）An ad content is intercutted by the wheel of advertiser eight.
Further describe, for example：
（1）It is assumed that unified advertiser there are 2 advertisement videos, stream broadcasting is taken turns, advertisement 1, advertisement 2 is designated as, selected play mode is
" intercutting an ad content by the wheel of advertiser one ", then advertisement 1 is taken turns in every 1*n and played, and advertisement 2 is taken turns in every 2*n and played, and n is opened from 1
Begin；
（2）It is assumed that unified advertiser there are 3 advertisement videos, stream broadcasting is taken turns, advertisement 1 is designated as, advertisement 2, advertisement 3 is selected and plays mould
Formula is " intercutting an ad content by advertiser's three-wheel ", then advertisement 1 is taken turns in every 9*n+3 and played, and advertisement 2 is in every 9*n+6 carousels
Put, advertisement 3 is taken turns in every 9*n+9 and played；
Further describe, in step s 13, by including that server is generated by way of network updates, USB interface updates
The advertising listing file loading of advertising message, advertisement terminal title and broadcast strategy is to advertisement terminal.
Further describe, in the step s 21, advertisement terminal by the terminal name that is included in advertising listing file data come
Read the ad data matched with advertisement terminal.
Further describe, in step S23, ad data is corresponding intercuts mode for first parsing, is given birth to further according to the mode of intercutting
Into advertisement playing task, playlist is generated according to the advertisement playing task.
Described playing task is divided into minimum composition unit, the minimum composition unit is constituted into round, with round
Mode be added in playlist.
Described playing task includes video name, video playback initial time and length of the video time.
Further describe, ad data is uploaded to advertisement terminal by backstage engineering manufacturing system by control time, or
The ad data uploaded is receded from into advertisement terminal, for advertisement to be realized on automatic under periodical and realization automatically in advertisement terminal
Periodical.
Further describe, independent games are made as to described advertising listing file, and in advertisement terminal generation
Corresponding playlist, in playing program running, if playing program goes to the playlist of game play task,
Then suspend currently playing task, start independent game process and control its run time, by the end time for detecting game
To start paused playing task.Closer describe, the end time played by detection starts after the game
Advertisement video or games.Similar to one new " commercial breaks ", the playback process of the commercial breaks special to this
Rule, it is the same with the processing mode of other advertisement insertion files, when playing program, which goes to game, to be intercutted, into game ring
In section, especially an outdoor advertising interactive application scene, game and advertisement are combined, and significantly improve advertising effect, meanwhile,
The interest and diversity of advertisement are enhanced, Consumer's Experience is improved, allows user to receive advertising message in comfortable；
It will be appreciated by those of skill in the art that with reference to the method and step and module of description disclosed herein, can be with electronics
The combination of hardware or computer software and electronic hardware is realized.These functions are held with hardware or software mode actually
OK, depending on the application-specific and design constraint of technical scheme.Professional and technical personnel can come to each specific application
Described function is realized using distinct methods, but this realization should not exceed the scope of the present invention.
It is apparent to those skilled in the art that, for convenience of description and succinctly, foregoing description is
The specific work process of system, device and module, may be referred to the corresponding process in preceding method embodiment, will not be repeated here.
Disclosed herein mthods, systems and devices, can realize by another way.For example, described above
Device embodiment be only illustrative, it is actual for example, the division of the module, can be only a kind of division of logic function
There can be other dividing mode when realizing, such as multiple module or components can combine or be desirably integrated into another and be
System, or some features can be ignored, or not perform.It is another, shown or discussed coupling or direct-coupling each other
Or communication connection is it may be said that by some interfaces, the INDIRECT COUPLING or communication connection of device or module, can be it is electrical, machinery or
Other forms.
The module that the discrete parts illustrates can be or may not be physically separate, be shown as module
Part can be or can not be physical module, you can with positioned at a place, or can also be distributed to multiple network moulds
On block.Some or all of module therein can be selected according to the actual needs to realize the scheme purpose of the present embodiment.
In addition, each functional module in each embodiment of the invention can be integrated in a processing module, can also
That modules are individually physically present, can also two or more modules be integrated in a module.
If the function is realized using in the form of software function module and is used as independent production marketing or in use, can be with
It is stored in a computer-readable recording medium.Understood based on such, technical scheme is substantially right in other words
The part or the part of the technical scheme that prior art contributes can be embodied in the form of software product, the calculating
Machine software product is stored in a storage medium, including some instructions are to cause a computer equipment（Can be personal
Computer, server, or network equipment etc.）Perform all or part of step of each embodiment methods described of the invention.And
Foregoing storage medium includes：USB flash disk, mobile hard disk, system memory（Read-Only Memory, ROM）, random access memory
Device（Random Access Memory, RAM）, magnetic disc or CD etc. are various can be with the medium of store program codes.
Described above is only the preferred embodiment of the present invention, it should be understood that the present invention is not limited to described herein
Form, is not to be taken as the exclusion to other embodiment, and available for various other combinations, modification and environment, and can be at this
In the text contemplated scope, it is modified by the technology or knowledge of above-mentioned teaching or association area.And those skilled in the art are entered
Capable change and change does not depart from the spirit and scope of the present invention, then all should appended claims of the present invention protection domain
It is interior.
Claims (10)
1. a kind of method that advertisement terminal automatically generates playlist, it is characterised in that：It includes a backstage engineering and makes system
The step of the step of system generation advertising listing file and a terminal plays system generation playlist；
Described backstage engineering manufacturing system generation advertising listing file, including following sub-step：
S11：Occurrence, matching backstage engineering manufacturing system and terminal plays system are referred to as with the name of advertisement terminal；And, with wide
File is accused as key item, different advertisement terminals are matched；
S12：In described promotional literature, according to the time and intercut mode and formulate broadcast strategy；
S13：Server generates the advertising listing file for including advertising message, advertisement terminal title and broadcast strategy, then will
The advertising listing file loading is to advertisement terminal；
Described terminal plays system generation playlist, including following sub-step：
S21：The ad data matched with advertisement terminal is read from advertising listing file；
S22：First parsing, parses the corresponding broadcasting date section of the ad data, and is compared with the local date, if this
The ground date is in playback period, then ad data is stored in the advertising listing of advertisement terminal；
S23：Second parsing, parses the corresponding broadcast strategy of the ad data, playlist is generated according to broadcast strategy；
S24：The playing program of advertisement terminal reads the playlist, and combines the local zone time of terminal plays system, is referring to
Fixed time-switching video.
2. the method that a kind of advertisement terminal according to claim 1 automatically generates playlist, it is characterised in that：In step
In S12, described broadcast strategy includes：
（1）Reproduction time section of the advertisement of setting in the advertisement terminal of setting；
（2）The advertisement terminal of setting plays the period of the advertisement of setting daily；
（3）Set the playing duration of advertisement；
（4）Set the broadcasting rule of advertisement.
3. the method that a kind of advertisement terminal according to claim 2 automatically generates playlist, it is characterised in that：Described
The broadcasting rule of setting advertisement includes commonly intercutting mode and intercutting mode by user；
Described common mode of intercutting includes routinely video and plays out and constitute round playing out, wherein, composition round
Play out including：
（A）Two wheels intercut whole ad contents；
（B）Three-wheel intercuts whole ad contents；
（C）Four-wheel intercuts whole ad contents；
（D）Six wheels intercut whole ad contents；
（E）Eight wheels intercut whole ad contents；
It is described to intercut mode by user and include：
（a）An ad content is intercutted by the wheel of advertiser one；
（b）An ad content is intercutted by the wheel of advertiser two；
（c）An ad content is intercutted by advertiser's three-wheel；
（d）An ad content is intercutted by advertiser's four-wheel；
（e）An ad content is intercutted by the wheel of advertiser six；
（f）An ad content is intercutted by the wheel of advertiser eight.
4. the method that a kind of advertisement terminal according to claim 1 automatically generates playlist, it is characterised in that：In step
In S13, include advertising message, advertisement terminal title by what server was generated by way of network updates, USB interface updates
With the advertising listing file loading of broadcast strategy to advertisement terminal.
5. the method that a kind of advertisement terminal according to claim 1 automatically generates playlist, it is characterised in that：In step
In S21, advertisement terminal reads the advertisement matched with advertisement terminal by the terminal name included in advertising listing file data
Data.
6. the method that a kind of advertisement terminal according to claim 1 automatically generates playlist, it is characterised in that：In step
In S23, ad data is corresponding intercuts mode for first parsing, and advertisement playing task is generated further according to the mode of intercutting, according to described wide
Accuse playing task generation playlist.
7. the method that a kind of advertisement terminal according to claim 6 automatically generates playlist, it is characterised in that：Described
Playing task is divided into minimum composition unit, and the minimum composition unit is constituted into round, is added to and broadcast in the way of round
Emplace in table.
8. the method that a kind of advertisement terminal according to claim 6 automatically generates playlist, it is characterised in that：Described
Playing task includes video name, video playback initial time and length of the video time.
9. the method that a kind of advertisement terminal according to claim 1 automatically generates playlist, it is characterised in that：Backstage work
Journey manufacturing system uploads to advertisement terminal by control time, by ad data, or the ad data uploaded is receded from
Advertisement terminal, automatically lower print is printed and realizes for advertisement to be realized in advertisement terminal on automatic.
10. the method that a kind of advertisement terminal according to claim 1 automatically generates playlist, it is characterised in that：Will be only
Vertical games are made as described advertising listing file, and generate corresponding playlist in advertisement terminal, are playing journey
During sort run, if playing program goes to the playlist of game play task, suspend currently playing task, start
Independent game process simultaneously controls its run time, and paused playing task is started by detecting the end time of game.
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