CN106961636A - Commodity information recommendation method and device and electronic equipment - Google Patents
Commodity information recommendation method and device and electronic equipment Download PDFInfo
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- CN106961636A CN106961636A CN201710101685.2A CN201710101685A CN106961636A CN 106961636 A CN106961636 A CN 106961636A CN 201710101685 A CN201710101685 A CN 201710101685A CN 106961636 A CN106961636 A CN 106961636A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Databases & Information Systems (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The embodiment of the invention discloses a commodity information recommendation method, a commodity information recommendation device and electronic equipment, relates to the technical field of commodity information recommendation, and can solve the problem that the commodity information pushing precision is low in the existing commodity information recommendation method. The method comprises the following steps: receiving a request of a user for playing a video; determining the address of the video to be played by the user according to the request; determining a key field in the address according to the address of the video; sending the key fields to a server so that the server can inquire commodity information matched with the key fields from a pre-established database according to the key fields; and receiving the commodity information sent by the server, and recommending and displaying the commodity information. The invention is suitable for the technical field of commodity, advertisement and information push.
Description
Technical field
The present invention relates to merchandise news recommended technology field, more particularly to a kind of commodity information recommendation method, device and electricity
Sub- equipment.
Background technology
A kind of advertisement form that pop-up formula advertisement type rises with the development of internet, it refers to carry out browsing net in user
During the behaviors such as page, viewing video, the dialog box window of a very little is ejected on its interface；With Internet technology and electronics business
The development of business, advertisement not only can be used to show its commodity to user, and user can also click on the merchandise news figure of advertisement
The electric business purchase platform that piece enters correlation is directly bought.
At present, increasing advertisement is incorporated into all kinds applications client.For example：Sport category content in recent years
Type product constantly goes out newly, has new applications client to occur in physical culture social activity, body-building, information, live etc. field, not only gives
People bring good experience, improve user's retention ratio, also create huge commercial value.
But, when user uses applications client, for example：User is when Video Applications client watches TV, screen
The advertisement that the identical money clothes of story of a play or opera related person dressing can be ejected is recommended；It is pushed according to mainly to dramatis personae's dressing
Image is identified, and the dress ornament similar with dramatis personae is searched in product picture storehouse, is recommended, so as to promote the purchase of dress ornament
The amount of buying or Cheng Danliang；But it is low according to the precision that the mode that image recognition carries out merchandise news push is pushed.
The content of the invention
In view of this, the embodiment of the present invention provides a kind of commodity information recommendation method, device and electronic equipment, it is possible to increase
The accuracy that merchandise news is recommended.
In a first aspect, the embodiment of the present invention provides a kind of commodity information recommendation method, including：Receive user and play video
Request；The address of the video to be played of user is determined according to the request；According to the address, the key in the address is determined
Field；The critical field is sent to server so that the server according to the critical field from the number pre-established
According to the merchandise news that inquiry matches with the critical field in storehouse；Receive the merchandise news that the server is sent；Will
The merchandise news carries out recommendation displaying.
It is described to determine that user according to the request with reference in a first aspect, in the first embodiment of first aspect
The address of the video of broadcasting, including：The network linking address of the video to be played of user is determined according to the request；
Wherein, the address according to the video, determines the critical field in the address, including：Regarded according to described
The network linking address of frequency, critical field is extracted from the network linking address.
With reference to the first embodiment of first aspect, in second of embodiment of first aspect, the lattice chain
It is multistage catalogue video address to be grounded location；
Wherein, the network linking address according to the video, critical field is extracted from the network linking address,
Including：
According to the multistage catalogue video address of the video, extracted from the multistage catalogue video address in critical directories
Critical field.
It is described according to institute in the third embodiment of first aspect with reference to second of embodiment of first aspect
The multistage catalogue video address of video is stated, the critical field in critical directories, bag are extracted from the multistage catalogue video address
Include：
According to the multistage catalogue video address of the video, network IP or net are extracted from the multistage catalogue video address
The critical field in catalogues at different levels after network domain name.
It is described to be recommended the merchandise news with reference in a first aspect, in the 4th kind of embodiment of first aspect
Displaying, including：Judge whether to meet recommendation condition；If meeting recommendation condition, the merchandise news is subjected to recommendation displaying.
With reference to the 4th kind of embodiment of first aspect, in the 5th kind of embodiment of first aspect, the recommendation bar
Part includes：The video clicks on the period by predetermined length after broadcasting.
With reference to first aspect or first aspect the first to the 5th kind of any embodiment, the 6th of first aspect the
Plant in embodiment, it is described that the merchandise news is subjected to recommendation displaying, including：By the merchandise news in mobile terminal screen
In video playback window outside screen area carry out recommendation displaying；Wherein, the video playback window is used to play described
Video.
With reference to the 6th kind of embodiment of first aspect, in the 7th kind of embodiment of first aspect, by the business
Product information is carried out after recommendation displaying, and methods described also includes：
Receive the click of the merchandise news to recommending displaying；
The details of the merchandise news are shown.
Second aspect, the embodiment of the present invention provides a kind of merchandise news recommendation apparatus, including：Request receiving module, is used for
Receive the request that user plays video；Address determination module, the ground for determining the video to be played of user according to the request
Location；Field Inquiry module, for the address according to the video, determines the critical field in the address；Field sending module,
For the critical field to be sent into server so that the server according to the critical field from the data pre-established
The merchandise news that inquiry matches with the critical field in storehouse；Merchandise news receiver module, for receiving the server hair
The merchandise news sent；Display module, for the merchandise news to be carried out into recommendation displaying.
With reference to second aspect, in the first embodiment of second aspect, the address determination module, specifically for root
The network linking address of the video to be played of user is determined according to the request；
The field determining module, specifically for the network linking address according to the video, from lattice chain ground connection
Critical field is extracted in location.
With reference to the first embodiment of second aspect, in second of embodiment of second aspect, the lattice chain
It is multistage catalogue video address to be grounded location；
Wherein, the field determining module, specifically for the multistage catalogue video address according to the video, from described many
The critical field in critical directories is extracted in level catalogue video address.
With reference to second of embodiment of second aspect, in the third embodiment of second aspect, the field is true
Cover half block, specifically for the multistage catalogue video address according to the video, net is extracted from the multistage catalogue video address
The critical field in catalogues at different levels after network IP or domain names.
With reference to second aspect, in the 4th kind of embodiment of second aspect, the display module, including：Condition judgment
Submodule, for judging whether to meet recommendation condition；
Submodule is shown, if for meeting recommendation condition, the merchandise news is carried out into recommendation displaying.
With reference to the 4th kind of embodiment of second aspect, in the 5th kind of embodiment of second aspect, the recommendation bar
Part includes：The video clicks on the period by predetermined length after broadcasting.
With reference to second aspect or second aspect the first to the 5th kind of any embodiment, the 6th of second aspect the
Plant in embodiment, the display module, specifically for the video playback window by the merchandise news in mobile terminal screen
Screen area outside mouthful carries out recommendation displaying；Wherein, the video playback window is used to play the video.
With reference to the 6th kind of embodiment of second aspect, in the 7th kind of embodiment of second aspect, described commodity
Information recommending apparatus, also includes：
Command reception module, the click for receiving the merchandise news to recommending displaying；
Wherein, the display module, is additionally operable to the details of the merchandise news being shown.
The third aspect, the embodiment of the present invention provides a kind of commodity information recommendation method, including：Receive the use that client is sent
Critical field in the address of the video to be played of family；According to the critical field, inquiry and institute from database is pre-established
State the merchandise news that critical field matches；Wherein, pair between critical field and merchandise news is preserved in the database
It should be related to；The merchandise news inquired is pushed to client, so that the client is pushed away the merchandise news
Recommend displaying.
With reference to the third aspect, in the first embodiment of the third aspect, the user for receiving client transmission will
Critical field in the address of the video of broadcasting, including：Receive the multistage catalogue for the video to be played of user that client is sent
Critical field in video address, in critical directories.
It is described to receive visitor in second of embodiment of the third aspect with reference to the first embodiment of the third aspect
Family end send the video to be played of user multistage catalogue video address in, the critical field in critical directories, including：Receive
Catalogues at different levels in the multistage catalogue video address for the video to be played of user that client is sent, after network IP or domain names
In critical field；
Wherein, it is described according to the critical field, inquiry and the critical field phase from the database pre-established
The merchandise news matched somebody with somebody, including：According to the critical field in the catalogues at different levels after the network IP or domain names, from pre-establishing
Database in inquiry believe with the commodity that the critical field in the catalogues at different levels after the network IP or domain names matches
Breath.
Fourth aspect, the embodiment of the present invention provides a kind of merchandise news recommendation apparatus, including：Field receiver module, is used for
Receive the critical field in the address for the video to be played of user that client is sent；Enquiry module, for according to the key
Field, the merchandise news that inquiry matches with the critical field from the database pre-established；Wherein, in the database
Preserve the corresponding relation between critical field and merchandise news；
Pushing module, for the merchandise news inquired to be pushed into client, so that the client will be described
Merchandise news carries out recommendation displaying.
With reference to fourth aspect, in the first embodiment of fourth aspect, the field receiver module, specifically for connecing
Receive client send the video to be played of user multistage catalogue video address in, the critical field in critical directories.
With reference to the first embodiment of fourth aspect, in second of embodiment of fourth aspect, the field connects
Receive module, specifically for receive client send the video to be played of user multistage catalogue video address in, network IP or
The critical field in catalogues at different levels after domain names；
Wherein, the enquiry module, specifically for the pass in the catalogues at different levels after the network IP or domain names
Key field, inquiry and the critical field in the catalogues at different levels after the network IP or domain names from the database pre-established
The merchandise news matched.
5th aspect, the embodiment of the present invention provides a kind of electronic equipment, and the electronic equipment includes：Housing, processor, deposit
Reservoir, circuit board and power circuit, wherein, circuit board is placed in the interior volume that housing is surrounded, and processor and memory are set
On circuit boards；Power circuit, for being powered for each circuit or device of above-mentioned electronic equipment；Memory is used to store and can hold
Line program code；The executable program code that processor is stored by reading in memory is run and executable program code pair
The program answered, for performing the commodity information recommendation method described in foregoing any embodiment.
A kind of commodity information recommendation method of the embodiment of the present invention, device and electronic equipment, can play video according to user
Request, it is determined that the address of the video to be played, the critical field in the address is determined according to the address of the video, will be described
Critical field is sent to server, so that the server inquires about what is matched with the critical field according to the critical field
Merchandise news, receives the merchandise news that the server is sent, and the merchandise news is carried out into recommendation displaying, thus, it is possible to
Enough improve the accuracy that merchandise news is recommended.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
The accompanying drawing to be used needed for having technology description is briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is the schematic flow sheet of commodity information recommendation method embodiment one of the present invention；
Fig. 2 is the structural representation of merchandise news pusher embodiment one of the present invention；
Fig. 3 is the schematic flow sheet of commodity information recommendation method embodiment two of the present invention；
Fig. 4 is the schematic flow sheet of merchandise news recommendation apparatus embodiment two of the present invention；
Fig. 5 is the structural representation of electronic equipment one embodiment of the present invention.
Embodiment
The embodiment of the present invention is described in detail below in conjunction with the accompanying drawings.
It will be appreciated that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.Base
Embodiment in the present invention, those of ordinary skill in the art obtained under the premise of creative work is not made it is all its
Its embodiment, belongs to the scope of protection of the invention.
The embodiment of the present invention provides a kind of commodity information recommendation method and device, and it is straight that it can be applied to broadcasting sports tournament
Broadcast, the video playback client application (abbreviation client) of the content such as movie or television play, the client application can
Operate in and have access on the mobile terminal such as mobile phone of internet, also can run on desktop computer.The embodiment of the present invention with
Run on exemplified by the video playback client application on mobile phone and illustrate.
Embodiment one
Fig. 1 is the schematic flow sheet of commodity information recommendation method embodiment one of the present invention.As shown in figure 1, the present embodiment
Method can include：
Step 101, the request for receiving user's broadcasting video.
The present embodiment, the video is the video such as sports tournament live video or film, TV series.
In the present embodiment, a list of videos can be provided the user in advance, such as is shown on video playback client end interface
Various video types, video name etc., further, it would be desirable to provide there is video search column, for searching for associated video.User can
The video played and want viewing is selected and clicked on from the list of videos.
Step 102, the address according to the request determination video to be played of user.
In the present embodiment, the address of the video can be local address or network linking address.When user will
Play after some video, the address of the video can be determined according to the storing path of the video.
The address of video generally includes multistage catalogue video address, per including field in first class catalogue, catalogue not at the same level it
Between separated with separator.Network linking address as an exemplary sports show video is as follows：
http：//jisutiyu.com/basketball/NBA/huojianvsyongshi
The live video address that the address is " Rockets " VS " Warriors " in NBA Basketball Match.Wherein,
Jisutiyu.com, basketball, NBA, huojianvsyongshi are field.
Step 103, the address according to the video, determine the critical field in the address.
In the present embodiment, the critical field in the address is the group for being capable of the field of video or field described in unique mark
Close, such as in above-mentioned field, the combination of field basketball, NBA and huojianvsyongshi three can be described in unique mark
Video.
, can be according to the video in order to extract the critical field in critical directories exactly as an optional embodiment
Multistage catalogue video address, from the multistage catalogue video address extract critical directories in critical field.
As an optional embodiment, it can be regarded according to the multistage catalogue video address of the video from the multistage catalogue
The critical field in the catalogues at different levels after network IP or domain names is extracted in frequency address.Such as above-mentioned field basketball, NBA
And the critical field in the catalogues at different levels after huojianvsyongshi, as domain names jisutiyu.com.
In the present embodiment, when the video is sports tournament live video, the critical field may include：The class of match
Not, the title of match and team's title of participation match.It should be appreciated that the critical field may also include：Participate in match
Team in sportsman name.
When the video is movie or television serial, the critical field may include：Video classification and video name.
It should be appreciated that the critical field may also include leading man's name and/or leading lady's name in video.
Step 104, the critical field is sent to server so that the server according to the critical field from pre-
The merchandise news that inquiry matches with the critical field in the database first set up.
The number for preserving corresponding relation between merchandise news and critical field is pre-established with the present embodiment, in server
According to storehouse.After server receives the critical field of client transmission, you can inquiry is closed with described from the database
The merchandise news that key field matches, and the merchandise news inquired is pushed to client.
By taking live video of the video for " Rockets " VS " Warriors " in foregoing NBA Basketball Match as an example, the business
Product information can be that the team uniform of above-mentioned two team, limited edition football shirt, signature commodity such as football shirt sell information.
Step 105, the merchandise news for receiving the server transmission.
In the present embodiment, the client receives the merchandise news that the server is sent.
Step 106, by the merchandise news carry out recommendation displaying.
In the present embodiment, the merchandise news that client sends the server received carries out recommendation displaying.
After the present embodiment, the merchandise news that client sends the server received, you can carry out recommendation exhibition
Show.In order to reduce to because recommendation opportunity is improper and to user caused by bother, it is described by the commodity as an optional embodiment
Information carries out recommendation displaying, it may include：Judge whether to meet recommendation condition；If meeting recommendation condition, by the merchandise news
Carry out recommendation displaying.
Wherein, the recommendation condition may include：The video clicks on the period by predetermined length after broadcasting.
The period of the predetermined length can be preset by operation personnel according to the broadcasting situation of specific video, than
Such as, the period of the predetermined length can be clicked on the time for commencing play out and being undergone to broadcasting end after broadcasting by the video
Section.
When the video is sports tournament live video, the period of the predetermined length, can be the sports tournament
The period start between undergone, or the sports tournament are commenced play out to intermission after live video click broadcasting
Live video is commenced play out to the period undergone between the live end of the whole match after clicking on broadcasting.
When the video is film, the period of the predetermined length, it can be clicked on for the film and start to broadcast after playing
The period undergone between terminating is put to film broadcasting.
, the period of the predetermined length, can be in the TV series when the video is TV series
One collection clicks on the period undergone between the collection broadcasting commenced play out after broadcasting into the TV series terminates.
In the present embodiment, as an alternative embodiment, video of the merchandise news in mobile terminal screen can be broadcast
Put the screen area outside window and carry out recommendation displaying, such as shown in the screen area below video playback window, so that
Leave user alone and normally watch video frequency program.
In the present embodiment, in user's watching video live broadcast, such as when watching " Rockets " VS " Warriors " match, think
The football shirt with money with Rockets sportsman is bought, commodity of the net cast interface lower zone on this competition are may browse through
Recommendation information, finds the star's football shirt liked, is bought.
In the present embodiment, alternatively, after the merchandise news to be carried out to recommendation displaying, methods described also includes：Connect
Receive the click of the merchandise news to recommending displaying；The details of the merchandise news are shown.Specifically, will
When the merchandise news recommends user, user can click on the merchandise news, and into merchandise news details page, user can point
The football shirt for directly selecting appropriate sizes is hit, is bought；In addition, being additionally provided with artificial customer service window in merchandise news details page
Mouthful, user can also artificial customer service window, it is related to artificial customer service communications to buy matters, after ditch is had friendly relations, receipts can be selected
Hide or directly buy, complete trading order form；User is thus set to buy the commodity oneself admired while video is watched,
Effectively increase the satisfaction of user.
In the present embodiment, the request of sports tournament live video can be played according to user, it is determined that the sports show to be played
The address of match video, determines the critical field in the address according to the address, the critical field is sent into service
Device, so that the server inquires about the merchandise news matched with the critical field according to the critical field, receives described
The merchandise news that server is sent, and the merchandise news is subjected to recommendation displaying, thus, it is possible to improve and sports tournament
The accuracy that the related merchandise news of live video is recommended.
Embodiment two
Fig. 2 is the structural representation of merchandise news pusher embodiment one of the present invention.As shown in Fig. 2 the present embodiment
Device can include：Request receiving module 11, address determination module 12, field determining module 13, field sending module 14, commodity
Information receiving module 15, display module 16；Wherein, request receiving module 11, the request of video is played for receiving user；Address
Determining module 12, the address for determining the video to be played of user according to the request；Field determining module 13, for basis
The address of the video, determines the critical field in the address；Field sending module 14, for the critical field to be sent
To server, so that the server is inquired about and the critical field according to the critical field from the database pre-established
The merchandise news matched；Merchandise news receiver module 15, for receiving the merchandise news that the server is sent；Displaying
Module 16, for the merchandise news to be carried out into recommendation displaying.
In the present embodiment, an alternative embodiment, the address determination module 12, specifically for true according to the request are used as
Determine the network linking address of the video to be played of user；The field determining module 13, specifically for the net according to the video
Network chained address, critical field is extracted from the network linking address.
In the present embodiment, as an alternative embodiment, the network linking address is multistage catalogue video address；
Wherein, the field determining module 13, specifically for the multistage catalogue video address according to the video, from described
The critical field in critical directories is extracted in multistage catalogue video address.
As an alternative embodiment, the field determining module 13 is regarded specifically for the multistage catalogue according to the video
Frequency address, extracts the critical field in the catalogues at different levels after network IP or domain names from the multistage catalogue video address.
In the present embodiment, as an alternative embodiment, display module 16, including：Condition judgment submodule and displaying submodule
Block；Wherein, condition judgment submodule, for judging whether to meet recommendation condition；Submodule is shown, if recommending bar for meeting
Part, then carry out recommendation displaying by the merchandise news.Wherein, the recommendation condition may include：The video is passed through after clicking on broadcasting
Spend the period of predetermined length.
In the present embodiment, as an alternative embodiment, request receiving module 11 passes through movement eventually specifically for receiving user
The screen at end plays the request of video；Display module 16, specifically for the regarding in mobile terminal screen by the merchandise news
Screen area outside frequency broadcast window carries out recommendation displaying；Wherein, the video playback window is used to play the video.
In the present embodiment, as an alternative embodiment, described merchandise news recommendation apparatus also includes：Command reception mould
Block, the click for receiving the merchandise news to recommending displaying；Wherein, the display module, is additionally operable to the commodity
The details of information are shown.
The device of the present embodiment, can be used for the technical scheme for performing embodiment of the method shown in Fig. 1, its realization principle and skill
Art effect is similar, and here is omitted.
Embodiment three
Fig. 3 is the schematic flow sheet of commodity information recommendation method embodiment two of the present invention.Referring to shown in Fig. 3, business of the present invention
Product information recommendation method embodiment, can be applied to server end, and methods described includes：
Critical field in step 301, the address for the video to be played of user for receiving client transmission.
In the present embodiment, description and preceding method for the critical field in the address of the video to be played of the user
Associated description in embodiment is identical, will not be repeated here.
As an optional embodiment, the key in the address for the video to be played of user that the reception client is sent
Field, including：Receive client send the video to be played of user multistage catalogue video address in, the pass in critical directories
Key field.
As an optional embodiment, the multistage catalogue video for the video to be played of user that the reception client is sent
Critical field in address, in critical directories, including：The multistage catalogue for receiving the video to be played of user that client is sent is regarded
The critical field in catalogues at different levels in frequency address, after network IP or domain names.
Step 302, according to the critical field, inquire about and match with the critical field from the database pre-established
Merchandise news.
In the present embodiment, it is pre-established with service end and preserves corresponding relation between critical field and merchandise news
Database.When service end receive client send the video to be played of user address in critical field after, with regard to basis
The critical field inquires about the merchandise news matched in the database.
As an optional embodiment, in the present embodiment, according in the catalogues at different levels after the network IP or domain names
Critical field, inquiry and the key in the catalogues at different levels after the network IP or domain names from the database pre-established
The merchandise news that field matches.
Step 303, the merchandise news inquired is pushed to client, so that the client believes the commodity
Breath carries out recommendation displaying.
A kind of commodity information recommendation method for server end of the present embodiment, is preserved by being pre-established in service end
The database of corresponding relation between critical field and merchandise news, when user clicks on the video to be watched, client will
Critical field in the address of the video is sent to server end, and server end is according to the critical field, in the data
The merchandise news that inquiry matches with the critical field in storehouse, client is pushed to by the merchandise news inquired, visitor
The merchandise news is recommended to show user in family end；The precision of merchandise news recommendation can be improved.
Example IV
Fig. 4 is the structural representation of merchandise news pusher embodiment two of the present invention.As shown in figure 4, the present embodiment is carried
For a kind of merchandise news recommendation apparatus, server end is can be applied to, described device includes：Field receiver module 21, enquiry module
22 and pushing module 23；Wherein, field receiver module 21, the address of the video to be played of user for receiving client transmission
In critical field；Enquiry module 22, for according to the critical field, inquiry to be closed with described from the database pre-established
The merchandise news that key field matches；Wherein, the corresponding pass between critical field and merchandise news is preserved in the database
System；Pushing module 23, for the merchandise news inquired to be pushed into client, so that the client is by the commodity
Information carries out recommendation displaying.
The device of the present embodiment, can be used for the technical scheme for performing embodiment of the method shown in Fig. 3, its realization principle and skill
Art effect is similar, and here is omitted.
As an optional the present embodiment, the field receiver module 21 can be specifically for receiving the user that client is sent
The critical field in catalogues at different levels in the multistage catalogue video address of the video to be played, after network IP or domain names；Institute
Enquiry module 22 is stated, specifically for the critical field in the catalogues at different levels after the network IP or domain names, from advance
The business that inquiry matches with the critical field in the catalogues at different levels after the network IP or domain names in the database of foundation
Product information.
Wherein, when the video is sports tournament live video, the critical field includes：The classification of match, match
Title and participate in match team's title.It should be appreciated that the critical field may also include in the team for participating in match
The name of sportsman.
When the video is film video or is TV series video, the critical field includes：Video classification and
Video name.It should be appreciated that the critical field may also include leading man's name and/or leading lady's name in video.
Embodiment five
The embodiment of the present invention also provides a kind of electronic equipment, and Fig. 5 shows for the structure of electronic equipment one embodiment of the present invention
It is intended to, it is possible to achieve the flow of Fig. 1 of the present invention or embodiment illustrated in fig. 3, as shown in figure 5, above-mentioned electronic equipment can include：Shell
Body 41, processor 42, memory 43, circuit board 44 and power circuit 45, wherein, circuit board 44 is placed in the sky that housing 41 is surrounded
Between it is internal, processor 42 and memory 43 are arranged on circuit board 44；Power circuit 45, for each for above-mentioned electronic equipment
Circuit or device are powered；Memory 43 is used to store executable program code；Processor 42 is stored by reading in memory 43
Executable program code run program corresponding with executable program code, for performing described in foregoing any embodiment
Commodity information recommendation method.The electronic equipment can be server, that is, the equipment for providing the service of calculating, the composition of server includes
Processor, hard disk, internal memory, system bus etc., server are similar with general computer architecture, but be due to need provide height can
The service leaned on, therefore require higher in terms of disposal ability, stability, reliability, security, scalability, manageability.
It should be noted that herein, such as first and second or the like relational terms are used merely to a reality
Body or operation make a distinction with another entity or operation, and not necessarily require or imply these entities or deposited between operating
In any this actual relation or order.Moreover, term " comprising ", "comprising" or its any other variant are intended to
Nonexcludability is included, so that process, method, article or equipment including a series of key elements not only will including those
Element, but also other key elements including being not expressly set out, or also include being this process, method, article or equipment
Intrinsic key element.In the absence of more restrictions, the key element limited by sentence " including one ... ", it is not excluded that
Also there is other identical element in the process including the key element, method, article or equipment.
Each embodiment in this specification is described by the way of related, identical similar portion between each embodiment
Divide mutually referring to what each embodiment was stressed is the difference with other embodiment.
For device embodiment, because it is substantially similar to embodiment of the method, so the comparison of description is simple
Single, the relevent part can refer to the partial explaination of embodiments of method.
For convenience of description, description apparatus above is to be divided into various units/modules with function to describe respectively.Certainly, exist
Implement the function of each unit/module can be realized in same or multiple softwares and/or hardware during the present invention.
One of ordinary skill in the art will appreciate that realize all or part of flow in above-described embodiment method, being can be with
The hardware of correlation is instructed to complete by computer program, described program can be stored in a computer read/write memory medium
In, the program is upon execution, it may include such as the flow of the embodiment of above-mentioned each method.Wherein, described storage medium can be magnetic
Dish, CD, read-only memory (Read-Only Memory, ROM) or random access memory (Random Access
Memory, RAM) etc..
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any
Those familiar with the art the invention discloses technical scope in, the change or replacement that can be readily occurred in, all should
It is included within the scope of the present invention.Therefore, protection scope of the present invention should be defined by scope of the claims.
Claims (10)
1. a kind of commodity information recommendation method, it is characterised in that including：
Receive the request that user plays video；
The address of the video to be played of user is determined according to the request；
According to the address of the video, the critical field in the address is determined；
The critical field is sent to server so that the server according to the critical field from the data pre-established
The merchandise news that inquiry matches with the critical field in storehouse；
Receive the merchandise news that the server is sent；
The merchandise news is subjected to recommendation displaying.
2. commodity information recommendation method according to claim 1, it is characterised in that described that user is determined according to the request
The address of the video to be played, including：The network linking address of the video to be played of user is determined according to the request；
Wherein, the address according to the video, determines the critical field in the address, including：According to the video
Network linking address, critical field is extracted from the network linking address.
3. commodity information recommendation method according to claim 2, it is characterised in that the network linking address is multistage mesh
Record video address；
Wherein, the network linking address according to the video, critical field is extracted from the network linking address, bag
Include：
According to the multistage catalogue video address of the video, the pass in critical directories is extracted from the multistage catalogue video address
Key field.
4. commodity information recommendation method according to claim 3, it is characterised in that the multistage mesh according to the video
Video address is recorded, the critical field in critical directories is extracted from the multistage catalogue video address, including：
According to the multistage catalogue video address of the video, network IP or network domains are extracted from the multistage catalogue video address
The critical field in catalogues at different levels after name.
5. commodity information recommendation method according to claim 1, it is characterised in that described to be pushed away the merchandise news
Displaying is recommended, including：
Judge whether to meet recommendation condition；
If meeting recommendation condition, the merchandise news is subjected to recommendation displaying.
6. commodity information recommendation method according to claim 5, it is characterised in that the recommendation condition includes：
The video clicks on the period by predetermined length after broadcasting.
7. the commodity information recommendation method according to any one of claim 1 to 6, it is characterised in that described by the commodity
Information carries out recommendation displaying, including：By the screen outside video playback window of the merchandise news in mobile terminal screen
Region carries out recommendation displaying；Wherein, the video playback window is used to play the video.
8. commodity information recommendation method according to claim 7, it is characterised in that recommended by the merchandise news
After displaying, methods described also includes：
Receive the click of the merchandise news to recommending displaying；
The details of the merchandise news are shown.
9. a kind of merchandise news recommendation apparatus, it is characterised in that including：
Request receiving module, the request of video is played for receiving user；
Address determination module, the address for determining the video to be played of user according to the request；
Field determining module, for the address according to the video, determines the critical field in the address；
Field sending module, for the critical field to be sent into server, so that the server is according to the keyword
The section merchandise news that inquiry matches with the critical field from the database pre-established；
Merchandise news receiver module, for receiving the merchandise news that the server is sent；
Display module, for the merchandise news to be carried out into recommendation displaying.
10. a kind of commodity information recommendation method, it is characterised in that including：
Receive the critical field in the address for the video to be played of user that client is sent；
According to the critical field, the merchandise news that inquiry matches with the critical field from the database pre-established；
Wherein, the corresponding relation between critical field and merchandise news is preserved in the database；
The merchandise news inquired is pushed to client, so that the merchandise news is carried out recommendation exhibition by the client
Show.
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