CN106911801A - The method and information transmission system of association user information - Google Patents
The method and information transmission system of association user information Download PDFInfo
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- CN106911801A CN106911801A CN201710251131.0A CN201710251131A CN106911801A CN 106911801 A CN106911801 A CN 106911801A CN 201710251131 A CN201710251131 A CN 201710251131A CN 106911801 A CN106911801 A CN 106911801A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
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Abstract
This application provides the method and information transmission system of a kind of association user information, wherein, method includes：When user descends commercial location trigger event online, subscriber identity information is obtained, while obtaining all mobile device MAC yards in trigger event corresponding mobile device MAC yards or trigger event generation area；The subscriber identity information obtained under one trigger event is carried out into empty binding with mobile device MAC yards；Empty binding result according to trigger event of the same race filters out subscriber identity information and mobile device MAC yards with the highest degree of association；It is index with mobile device MAC yards filtered out, the corresponding subscriber identity information of each trigger event that association is filtered out obtains user profile list.The application establishes subscriber identity information list, by the way that subscriber identity information list is by the consumer record under the action trail in business environment under user's line and subscriber identity information and browses record and combines and carries out data analysis, can comprehensively, be accurately determined the demand hobby of user.
Description
Technical field
The application belongs to information pushing field, the method and information transmission system of more particularly to a kind of association user information.
Background technology
In internet electronic business field, customization interface and commodity based on user behavior analysis and data mining generation
Represent and be widely used.The cookie of generation, ID etc. are accessed according to user browser to be identified, and are collected user and are visited
Ask webpage, the residence time, concern content, user e-business network, SNS consumption interdynamic record etc., user is carried out
Depth data is excavated and data analysis, infers the possible hobby of user and demand, when user accesses e-commerce website again,
Webpage representation and information pushing that most probable meets its demand and hobby are returned to user.But the above method is not particularly suited under line
Commercial location delivers the demand of advertisement.
Advertisement putting under current line in commercial location to customer generally has two methods.A kind of is to arrive shop based on customer
Blindly guiding is pushed, and customer passively receives marketing advertisement.Another kind is connect using WiFi terminal for mobile terminal by wireless network
Enter mobile Internet to its data analysis, by recognizing MAC yards of the terminal device, position, temporal information with reference to user
And behavioural analysis under the line of user, carry out advertisement putting to holding terminal user.
The content of the invention
Advertisement putting presence of the commercial location to customer cannot obtain the real demand hobby of user under above-mentioned line, not analyze
Action trail on subscriber identity information and its line under historical viewings record and line in business environment, it is more difficult to be incorporated into carrying out
Data analysis, not comprehensive enough to user requirements analysis, so as to cause push content low with user's request correlation precision, influence is used
Family is experienced, and puzzlement is caused to customer and shopping guide.Further result in transaction conversion ratio low, the big problem of operating loss.
In order to solve the above-mentioned technical problem, a technical scheme of the application is to provide a kind of method of association user information,
Including：
When user descends commercial location trigger event online, subscriber identity information is obtained, while it is corresponding to obtain trigger event
All mobile device MAC yards in mobile device MAC yards or trigger event generation area；
The subscriber identity information obtained under one trigger event is carried out into empty binding with mobile device MAC yards；
Empty binding result according to trigger event of the same race filters out subscriber identity information and movement with the highest degree of association
Equipment MAC yards；
It is index with mobile device MAC yards filtered out, the corresponding user identity letter of each trigger event that association is filtered out
Breath obtains user profile list.
Another technical scheme of the application is a kind of information transmission system of offer, including：
Acquisition module, when descending commercial location trigger event online for user, obtains subscriber identity information, while obtain touching
All mobile device MAC yards in hair event corresponding mobile device MAC yards or trigger event generation area, by under a trigger event
The subscriber identity information of acquisition carries out empty binding with mobile device MAC yards；
Relating module, for filtering out the user's body with the highest degree of association according to the empty binding result of trigger event of the same race
Part information and mobile device MAC yard, with filter out mobile device MAC yard to index, associate each trigger event pair for filtering out
The subscriber identity information answered obtains user profile list；
Analysis module is liked in user's request, and the space under user's line is obtained for MAC yards in user profile list
Action trail, the subscriber identity information in user profile list is obtained in consumer record and/or user's line under user's line
Browse record, according on the spatial behavior track under line, the consumer record under user's line and/or user's line to browse record true
Determine user's request hobby；
Personalized archives set up module, and user individual shelves are obtained for combining user's request hobby and user profile list
Case；
Pushing module, the information of user's request hobby is met for being pushed according to user individual archives.
The application establishes subscriber identity information list, by subscriber identity information list by business environment under user's line
Action trail and subscriber identity information under consumer record and browse record and combine and carry out data analysis, can comprehensively, essence
Really determine the demand hobby of user.User individual archives are obtained with reference to user's request hobby and user profile list, according to
Personalized archives can push the information for meeting user's request hobby, user is held mobile terminal and receive and user's need
The information that correlation is high is sought, commercial location purchase experiences under user's line is improved, while can also improve the transaction of commercial location under line
Amount and the turnover.
Brief description of the drawings
In order to illustrate more clearly of the technical scheme in the embodiment of the present application, below will be to make needed for embodiment description
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the present application, for
For those of ordinary skill in the art, on the premise of not paying creative work, other can also be obtained according to these accompanying drawings
Accompanying drawing.
Fig. 1 is the flow chart of the method for the association user information of the embodiment of the present application；
Fig. 2 is the subscriber identity information and mobile device MAC yards of flow of the screening highest degree of association of the embodiment of the present application
Figure；
Fig. 3 is the flow chart for setting up intimate groups of users of the specific embodiment of the application one；
Fig. 4 is the structure chart of the information transmission system of the embodiment of the present application.
Specific embodiment
In order that the technical characterstic and effect of the application are more obvious, the technical scheme to the application is done below in conjunction with the accompanying drawings
Further illustrate, the application can also there are other different instantiations to be illustrated or implement, any those skilled in the art
The equivalents done within the scope of the claims belong to the protection category of the application.
In the description of this specification, reference term " embodiment ", " specific embodiment ", " some implementation methods " etc.
Description mean that the specific features described with reference to the embodiment, structure or feature are contained at least one embodiment of the application
Or in example.In this manual, the schematic representation to above-mentioned term is not necessarily referring to identical embodiment or example.And
And, the specific features of description, structure or feature can be in one or more any embodiments or example with suitable side
Formula is combined.The step of being related in each embodiment order is used to schematically illustrate the implementation of the application, and sequence of steps therein is not made
Limit, can appropriately adjust as needed.
As shown in figure 1, flow charts of the Fig. 1 for the method for the application association user information.The present embodiment can be according to user
With each subscriber identity information of the user be associated user's mobile device MAC by the behavior of trigger event, establishes user
Identity information list, to determine that user's request is liked according to the subscriber identity information list.Specifically, including：
Step 101：When user descends commercial location trigger event online, subscriber identity information is obtained, while obtaining triggering thing
All mobile device MAC yards in part corresponding mobile device MAC yards or trigger event generation area.
During implementation, it is deployed with commercial location (including but not limited to shopping center, department store and chain store etc.) under line
Multiple signal pickers, to ensure that user descends the arbitrary region of commercial location can be accurately positioned online such that it is able to gather
To mobile device MAC yards of each regional extent.The application is not limited the deployment form of signal picker, can be fixed position
Setting, or mobile fixed (signal acquisition is for example carried out by the handheld device of shopping guide).
Step 102：The subscriber identity information obtained under one trigger event is carried out into empty binding with mobile device MAC yards.
During implementation, carry out subscriber identity information that empty binding will be obtained under a trigger event and mobile device MAC yards whole
Manage into a data group.
Step 103：Empty binding result according to trigger event of the same race filters out the user identity letter with the highest degree of association
Cease and mobile device MAC yards.
Step 104：It is index, the corresponding use of each trigger event that association is filtered out with mobile device MAC yards filtered out
Family identity information obtains user profile list.
Specifically, trigger event includes：Member's cash is checked, member registration, log in WiFi network, mobile payment and with
Member's mobile payment.Mobile payment event refer to Alipay pay, wechat pay, barcode scanning send certificate, electronic ticket exchange etc. and branch
Pay related event.
Subscriber identity information includes membership information (such as member ID), phone number and SNS user profile (such as SNS IDs)
In one or more.SNS user profile refers to the account of Alipay account, wechat account, the SNS social network-i i-platforms such as No. QQ
Number information.
Illustrate to obtain under different trigger events the process of subscriber identity information separately below：
1) subscriber identity information is obtained by mobile payment
With developing rapidly for mobile Internet, nowadays increasing customer transaction is by the quick branch of mobile phone completion
Pay flow.
The subscriber identity information obtained during mobile payment includes SNS user profile.Enter in user, flow and rest on business
When in industry place, when there is user to trigger mobile payment, SNS IDs, signal picker collection mobile payment generating region are obtained
All mobile device MAC yards (such as mobile payment generation area is the scope that cash register area radius is r meters) in domain.
2) subscriber identity information is obtained by logging in WiFi network
With the continuous popularization of the mobile device with WiFi function, commercial location can largely dispose Wi-Fi hotspot under line,
Can attract the resident consumption of user by providing WiFi services on net.
Logging in the subscriber identity information obtained during WiFi network includes membership number and/or cell-phone number.Specifically, business under line
Multiple Wi-Fi hotspots are deployed with place, user can be used the mobile terminal input handset number and/or meeting for supporting WiFi function
Member's certification WiFi network, can obtain mobile terminal MAC yards in verification process, the MAC of mobile terminal is recorded by background server
The phone number and/or membership number of code and user input.By this kind of mode can collect unique MAC yards of registration terminal,
Membership number and/or phone number, the MAC that will be collected yards, membership number and/or phone number carry out empty binding and can be achieved with user
Phone number/membership number and MAC yards of accurate binding.The triggering mode for logging in WiFi network can omit step 103 and direct
Obtain the subscriber identity information with the highest degree of association and mobile device MAC yards.
3) checked by member's cash/member registration when obtain subscriber identity information
Enterprise is in order to set up, safeguard and develops client, sets up membership management system, to improve the satisfaction and loyalty of member
Degree, to develop that set up member management system in member, therefore business activity be conventional services to greatest extent.
Member's cash checks/member registration when the subscriber identity information that obtains include membership information and/or phone number.Tool
Body ground, check when member's cash/member registration when obtain user's membership number and/or phone number, signal picker trigger collection
All user MAC yards in event generation area.
4) subscriber identity information is obtained by member's mobile payment
When member's triggering SNS accounts are checked, SNS IDs are obtained, while obtaining membership number, signal picker collection is moved
Dynamic all mobile device MAC yards paid in generation area.
In the application further embodiment, as shown in Fig. 2 empty binding knot of the above-mentioned steps 103 according to trigger event of the same race
Really filtering out the subscriber identity information with the highest degree of association and mobile device MAC yards includes：
Step 201：For the corresponding multiple void binding results of each subscriber identity information under every kind of trigger event, calculate
The number of times of each mobile device MAC yards of appearance in those empty binding results.
Step 202：If MAC yards of occurrence number of existence anduniquess mobile device is equal to those empty binding result numbers, this is only
One mobile device MAC yards with the subscriber identity information there is the highest degree of association.
Below with trigger event as mobile payment, subscriber identity information be SNS IDs1, ID1Corresponding empty binding
As a result number be 3 as a example by, subscriber identity information and mobile device MAC yards of determination process to the highest degree of association are carried out specifically
It is bright, it is assumed that：
ID1The MAC yards of list M gathered during first time trigger event1Including { m1,m2x,m3x,m4x,…mnx}；
ID1The MAC yards of list M gathered during second trigger event2Including { m1,m5y,m6y,m7y,m8y,…mny}；
ID1The MAC yards of list M gathered during third time trigger event3Including { m1,m9z,m10z,m11z,m12z,…mnz}；
Then the corresponding three empty binding results of three trigger events are [ID1,{m1,m2x,m3x,m4x,…mnx}],[ID1,
{m1,m5y,m6y,m7y,m8y,…mny}],[ID1,{m1,m9z,m10z,m11z,m12z,…mnz}]。
ID can be drawn by above-mentioned binding result1Contain in the MAC yards of list that each trigger event is collected
Special MAC code m1, MAC yards of m1Appearance number of times be equal to ID1The number of empty binding result, therefore, MAC yards of m1With ID1Tool
There is the highest degree of association.
In some implementation methods, the method for association user information also includes：For connecting in any trigger event generation area
MAC yards of continuous n times acquisition, the number of times that MAC yards of each two of statistics occurs simultaneously will appear from MAC yards of number of times more than predetermined threshold
An intimate groups of users is built up, user profile list is improved according to intimate groups of users.Specifically, predetermined threshold can be N/
2, the application is not especially limited to this, can be set according to intimate accuracy requirement.
The process of setting up of intimate groups of users is illustrated with a specific embodiment below, as shown in Figure 3, it is assumed that predetermined threshold
It is 2, MAC yards of list of continuous 3 acquisitions is in a trigger event generation area：
The MAC yards of list that n-th is obtained：Mn={ m1,m2,m3x,m4x,m5x,…mx}；
(n+1)th MAC yards of list of acquisition：Mn+1={ m1,m2,m6y,m7y,m8y,…my}；
The n-th+2 times MAC yards of lists of acquisition：Mn+2={ m1,m2,m9z,m10z,m11z,…mz}；
First, each two MAC yards of occurrence number in above-mentioned 3 MAC yards of lists is analyzed.
Secondly, will appear from MAC yards of number of times more than 2 and build up an intimate groups of users, through analyzing only m1,m2What code occurred
Number of times is more than 2, hence, it can be determined that holding m1,m2The mobile device user cohesion grade of code is high, by m1,m2Code builds up one
Intimate groups of users.
Finally, intimate groups of users is stored, by each MAC yard in intimate groups of users and its subscriber identity information that is associated
It is associated, so as to improve user profile list.
As shown in figure 4, structure charts of the Fig. 4 for a kind of information transmission system of the embodiment of the present application.The present embodiment can be tied
Share the on-line off-line Shopping Behaviors in family and analyze user's request hobby comprehensively, realize precisely pushing user preference information.Specifically,
Including：
Acquisition module 401, when descending commercial location trigger event online for user, obtains subscriber identity information, while obtaining
Take all mobile device MAC yards in trigger event corresponding mobile device MAC yards or trigger event generation area, thing is triggered by one
The subscriber identity information obtained under part carries out empty binding with mobile device MAC yards.During implementation, trigger event also obtains use when occurring
Record is browsed on consumer record and user's line under the line of family, is called when liking so as to subsequent analysis user's request.
Relating module 402, the use with the highest degree of association is filtered out for the empty binding result according to trigger event of the same race
Family identity information and mobile device MAC yards, are index, each triggering thing that association is filtered out with mobile device MAC yards filtered out
The corresponding subscriber identity information of part obtains user profile list.
Analysis module 403 is liked in user's request, and the sky under user's line is obtained for MAC yards in user profile list
Between action trail, subscriber identity information in user profile list obtains consumer record and/or user's line under user's line
On browse record, browse record according on the spatial behavior track under line, the consumer record under user's line and/or user's line
Determine that user's request is liked.Specifically, spatial behavior track includes but is not limited to retail shop's name, residence time of approach etc. under line.
The record that browses on user's line includes but is not limited to webpage, residence time, content, the e-commerce website of concern that user accesses
Browse record etc..
Personalized archives set up module 404, and user personality is obtained for combining user's request hobby and user profile list
Change archives.During implementation, by the personalized archives storage in database.
Pushing module 405, the information of user's request hobby is met for being pushed according to user individual archives.Specifically,
It is pushed to information including but not limited to sales promotion information, advertising message etc. of user.Pushing module according to user individual archives from
Matching symbol closes the advertising message of user preferences in advertising resource database, and returning to most probable by matching degree size meets user preferences
Advertising message.
The present embodiment establishes subscriber identity information list, by subscriber identity information list by business environment under user's line
In action trail and subscriber identity information under consumer record and browse record and combine and carry out data analysis, can comprehensively,
It is accurately determined the demand hobby of user.User individual archives, root are obtained with reference to user's request hobby and user profile list
The information for meeting user's request hobby can be pushed according to personalized archives, user is held mobile terminal and is received and user
Demand correlation information high, improves commercial location purchase experiences under user's line, while can also improve commercial location under line high
Trading volume and the turnover.
Further, relating module 402 is filtered out with the highest degree of association according to the empty binding result of trigger event of the same race
Subscriber identity information and mobile device MAC yards further include：
For the corresponding multiple void binding results of each subscriber identity information under every kind of trigger event, calculate those void and tie up
Determine the number of times of each mobile device MAC yards of appearance in result；
If MAC yards of occurrence number of existence anduniquess mobile device is equal to those empty binding result numbers, unique movement sets
Standby MAC yards has the highest degree of association with the subscriber identity information.
Fig. 4 is referred to again, and information transmission system also includes：User's cohesion analysis module 406, for for any triggering
Continuous n times are obtained in event generation area MAC yards, the number of times that MAC yards of each two of statistics occurs simultaneously, will appear from number of times and is more than
MAC yards of predetermined threshold builds up an intimate groups of users, improves user according to intimate groups of users by the relating module and believes
Breath list.
Setting up intimate groups of users can make the determination have when wherein a user has consumption demand of close relationship, can be according to group
The demand hobby of interior other users carries out advertisement pushing.
In some implementation methods, the push mode of above-mentioned pushing module 405 includes precisely being delivered on line and retail shop's terminal is pushed away
Send.The information pushing that will meet user's request hobby is precisely pushed on line in SNS accounts.Retail shop's terminal push is that user enters
After entering commercial location, hold mobile device MAC yard of user is first obtained, according to MAC yards of the mobile device from user individual grade
The hobby of the user is searched in case, by the advertisement related to user preferences of fluorescent screen webpage representation.
It should be understood by those skilled in the art that, embodiments herein can be provided as method, system or computer program
Product.Therefore, the application can be using the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.And, the application can be used and wherein include the computer of computer usable program code at one or more
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) is produced
The form of product.
The application is the flow with reference to method, equipment (system) and computer program product according to the embodiment of the present application
Figure and/or block diagram are described.It should be understood that every first-class during flow chart and/or block diagram can be realized by computer program instructions
The combination of flow and/or square frame in journey and/or square frame and flow chart and/or block diagram.These computer programs can be provided
The processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced for reality by the instruction of computer or the computing device of other programmable data processing devices
The device of the function of being specified in present one flow of flow chart or multiple one square frame of flow and/or block diagram or multiple square frames.
These computer program instructions may be alternatively stored in can guide computer or other programmable data processing devices with spy
In determining the computer-readable memory that mode works so that instruction of the storage in the computer-readable memory is produced and include finger
Make the manufacture of device, the command device realize in one flow of flow chart or multiple one square frame of flow and/or block diagram or
The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that in meter
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented treatment, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in individual square frame or multiple square frames.
The above is merely to illustrate the technical scheme of the application, any those of ordinary skill in the art can without prejudice to
Spirit herein and under the scope of, above-described embodiment is modified and is changed.Therefore, the rights protection scope of the application should be regarded
Right is defined.
Claims (10)
1. a kind of method of association user information, it is characterised in that including：
When user descends commercial location trigger event online, subscriber identity information is obtained, while obtaining the corresponding movement of trigger event
All mobile device MAC yards in equipment MAC yards or trigger event generation area；
The subscriber identity information obtained under one trigger event is carried out into empty binding with mobile device MAC yards；
Empty binding result according to trigger event of the same race filters out subscriber identity information and mobile device with the highest degree of association
MAC yards；
It is index with mobile device MAC yards filtered out, the corresponding subscriber identity information of each trigger event that association is filtered out is obtained
To user profile list.
2. the method for association user information as claimed in claim 1, it is characterised in that the trigger event includes：Member shows
Gold is checked, member registration, log in WIFI network, mobile payment and with member's mobile payment.
3. the method for association user information as claimed in claim 1, it is characterised in that the subscriber identity information includes member
One or more in information, phone number and SNS user profile.
4. the method for association user information as claimed in claim 1, it is characterised in that the void binding according to trigger event of the same race
Result filters out subscriber identity information with the highest degree of association and mobile device MAC yards to be included：
For the corresponding multiple void binding results of each subscriber identity information under every kind of trigger event, those void binding knots are calculated
The number of times of each mobile device MAC yards of appearance in fruit；
If MAC yards of occurrence number of existence anduniquess mobile device is equal to those empty binding result numbers, unique mobile device MAC
Code has the highest degree of association with the subscriber identity information.
5. the method for association user information as claimed in claim 1, it is characterised in that also include：
MAC yards obtained for continuous n times in any trigger event generation area, counts MAC yards of each two occurrence number simultaneously,
Will appear from number of times and build up an intimate groups of users more than MAC yards of predetermined threshold, user's letter is improved according to intimate groups of users
Breath list.
6. a kind of information transmission system, it is characterised in that including：
Acquisition module, when descending commercial location trigger event online for user, obtains subscriber identity information, while obtaining triggering thing
All mobile device MAC yards in part corresponding mobile device MAC yards or trigger event generation area, will be obtained under a trigger event
Subscriber identity information with mobile device MAC yards carry out empty binding；
Relating module, for filtering out the user identity letter with the highest degree of association according to the empty binding result of trigger event of the same race
Cease and mobile device MAC yards, be index with mobile device MAC yards filtered out, each trigger event that association is filtered out is corresponding
Subscriber identity information obtains user profile list；
Analysis module is liked in user's request, and the spatial behavior under user's line is obtained for MAC yards in user profile list
Track, the subscriber identity information in user profile list obtains clear in consumer record and/or user's line under user's line
Look at record, determine to use according to the browsing record on the spatial behavior track under line, the consumer record under user's line and/or user's line
Family demand hobby；
Personalized archives set up module, and user individual archives are obtained for combining user's request hobby and user profile list；
Pushing module, the information of user's request hobby is met for being pushed according to user individual archives.
7. information transmission system as claimed in claim 6, it is characterised in that the relating module is according to trigger event of the same race
Empty binding result filters out subscriber identity information with the highest degree of association and mobile device MAC yards further includes：
For the corresponding multiple void binding results of each subscriber identity information under every kind of trigger event, those void binding knots are calculated
The number of times of each mobile device MAC yards of appearance in fruit；
If MAC yards of occurrence number of existence anduniquess mobile device is equal to those empty binding result numbers, unique mobile device MAC
Code has the highest degree of association with the subscriber identity information.
8. information transmission system as claimed in claim 6, it is characterised in that also include：
User's cohesion analysis module, for MAC yards obtained for continuous n times in any trigger event generation area, statistics
The each two MAC yards of number of times for occurring simultaneously, will appear from number of times and builds up an intimate groups of users more than MAC yards of predetermined threshold,
User profile list is improved according to intimate groups of users by the relating module.
9. information transmission system as claimed in claim 6, it is characterised in that the trigger event includes：Member's cash checks,
Member registration, log in WIFI network, mobile payment and with member's mobile payment.
10. information transmission system as claimed in claim 6, it is characterised in that the subscriber identity information include membership information,
One or more in phone number and SNS user profile.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710251131.0A CN106911801B (en) | 2017-04-18 | 2017-04-18 | method for associating user information and information pushing system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710251131.0A CN106911801B (en) | 2017-04-18 | 2017-04-18 | method for associating user information and information pushing system |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN106911801A true CN106911801A (en) | 2017-06-30 |
| CN106911801B CN106911801B (en) | 2019-12-10 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710251131.0A Expired - Fee Related CN106911801B (en) | 2017-04-18 | 2017-04-18 | method for associating user information and information pushing system |
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| CN108347698A (en) * | 2018-02-07 | 2018-07-31 | 山东合天智汇信息技术有限公司 | A kind of on-line off-line event trace analysis method, apparatus and system |
| CN108460622A (en) * | 2018-01-30 | 2018-08-28 | 深圳冠思大数据服务有限公司 | Interactive advertising system under a kind of line |
| CN108805625A (en) * | 2018-06-15 | 2018-11-13 | 天津璧合信息技术有限公司 | A kind of data processing method and device |
| CN109064214A (en) * | 2018-07-09 | 2018-12-21 | 河南深实科技有限公司 | A kind of advertisement Redirectional system based on customer's off-line data |
| CN110363076A (en) * | 2019-06-04 | 2019-10-22 | 深圳奇迹智慧网络有限公司 | Personal information correlating method, device and terminal device |
| CN110458394A (en) * | 2019-07-05 | 2019-11-15 | 阿里巴巴集团控股有限公司 | A kind of index measuring and calculating method and device based on Object related degree |
| CN110505260A (en) * | 2018-05-18 | 2019-11-26 | 阿里巴巴集团控股有限公司 | Processing method and system, the display equipment, mobile terminal of pushed information |
| CN112307325A (en) * | 2020-04-13 | 2021-02-02 | 尼尔森网联媒介数据服务有限公司 | Message pushing method and device, storage medium and electronic equipment |
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| CN108038737A (en) * | 2017-12-26 | 2018-05-15 | 西安Tcl软件开发有限公司 | Transmitting advertisement information control method, terminal and computer-readable recording medium |
| CN108460622A (en) * | 2018-01-30 | 2018-08-28 | 深圳冠思大数据服务有限公司 | Interactive advertising system under a kind of line |
| CN108347698A (en) * | 2018-02-07 | 2018-07-31 | 山东合天智汇信息技术有限公司 | A kind of on-line off-line event trace analysis method, apparatus and system |
| CN108347698B (en) * | 2018-02-07 | 2020-11-06 | 山东合天智汇信息技术有限公司 | Online and offline activity track analysis method, device and system |
| CN110505260A (en) * | 2018-05-18 | 2019-11-26 | 阿里巴巴集团控股有限公司 | Processing method and system, the display equipment, mobile terminal of pushed information |
| CN108805625A (en) * | 2018-06-15 | 2018-11-13 | 天津璧合信息技术有限公司 | A kind of data processing method and device |
| CN109064214A (en) * | 2018-07-09 | 2018-12-21 | 河南深实科技有限公司 | A kind of advertisement Redirectional system based on customer's off-line data |
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| CN110458394A (en) * | 2019-07-05 | 2019-11-15 | 阿里巴巴集团控股有限公司 | A kind of index measuring and calculating method and device based on Object related degree |
| CN110458394B (en) * | 2019-07-05 | 2023-08-22 | 创新先进技术有限公司 | Index measuring and calculating method and device based on object association degree |
| CN112307325A (en) * | 2020-04-13 | 2021-02-02 | 尼尔森网联媒介数据服务有限公司 | Message pushing method and device, storage medium and electronic equipment |
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