CN106899696A - A kind of vehicle-mounted mobile data communication services Supply Method - Google Patents
A kind of vehicle-mounted mobile data communication services Supply Method Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/12—Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The invention provides a kind of vehicle-mounted mobile data communication services Supply Method, it utilizes business income deduction mobile data communication service costs, allow user to obtain and exempt from the rights and interests that mobile communications network rate provide business service using on-vehicle information display terminal or/and mobile client, help to stimulate and promote the extension of user group to promote；Simultaneously, with the increase of user group's number, the operation of business can preferably be driven, advertisement promotion effect can also be lifted by carrying out targetedly advertising business simultaneously, it is more beneficial for platform and obtains advertising business income higher, helpdesk is able to better lasting operation and development, promotees platform and is able to better lasting operation and development；In general, the inventive method can be deducted or purchase data traffic expense jointly using various returns series such as advertising business income, travelling data business incomes, can be more prone to promote free vehicle-mounted data traffic service for masses.
Description
Technical field
It is vehicle-mounted the invention belongs to mobile communications network application technology and on-vehicle information interaction technique field, more particularly to one kind
Mobile data communication service provision method.
Background technology
With China's development of automobile industry, household person car quantity is on the increase, and automobile this consumer goods exist
Increasingly popularized in daily life, in addition the fast development of internet technique and mobile communication network technology, vehicle
Realize that the car networking epoch of Network Information interconnection gradually arrive.However, the car networking technology mainly applied in vehicle at present,
There is provided the online streaming media service such as online navigation, online vehicle-mounted music to in-car driver and crew typically by mobile communications network
Service, the car networking application in the information interaction aspect of vehicle.
China's application for a patent for invention《A kind of vehicle-mounted interactive information display control program》（Application number：201510328342.0）
In opened altogether by on-vehicle information display terminal, mobile client and service server by communicate build a kind of vehicle-mounted interaction
Information business platform, it is built the data transfer bridge between mobile client and on-vehicle information display terminal by service server
Beam, and on-vehicle information display terminal is mounted on vehicle rear or top for personnel outside car（Such as vehicle-surroundings
Driver and crew in passerby, front vehicle etc.）Presentation of information is carried out, so that user can be by mobile client control
The interactive information that on-vehicle information display terminal is specified to personnel's displaying outside car, realizes entering row information friendship with other vehicles driver and crew
The purpose linked up is flowed, is a kind of new model of car networking technology application, it is positive for what vehicular traffic traffic safety can be brought
Influence and help.
Although vehicle-mounted interactive information business platform has evolved into a kind of emerging Network Information platform, however, for
For one emerging technology platform, it is that platform can be able to lasting operation and develop to maintain platform income, extending user colony
Prerequisite condition, but how more effectively to cause that platform maintains income, and stable extending user colony, it is operator
The problem for needing to consider.Because the on-vehicle information display terminal and mobile client in vehicle-mounted interactive information business platform are required for
Since mobile communications network obtain communication service data, therefore substantial amounts of on-vehicle information display terminal user can produce huge number
According to communication service rate, if voluntarily undertaking data communication services rate by user, the dislike of user may be caused and to business
Service business produces conflict, the extension popularization of influence user group and the service operation of platform service, is unfavorable for continuing for platform
Operation and development.
The content of the invention
For deficiencies of the prior art, it is an object of the invention to provide a kind of vehicle-mounted mobile data communication services
Supply Method, it is deducted payment data communication service rate by business income, so as to each on-vehicle information display terminal or/and
Mobile client supplies free mobile data communication service, to encourage on-vehicle information display terminal user to use business service,
Lasting operation and development are preferably able to so as to helpdesk is promoted in the extension for promoting user group.
In order to solve the above technical problems, present invention employs following technological means：
A kind of vehicle-mounted mobile data communication services Supply Method, for leading to for vehicle-mounted mobile data service system supply mobile data
Telecommunications services；The vehicle-mounted mobile data service system includes service server, is mounted on the vehicle-mounted of vehicle rear or top
Message Display Terminal and the mobile client of binding relationship is set up with on-vehicle information display terminal, passed through by service server
Mobile communications network communicates with on-vehicle information display terminal and mobile client respectively, is that the on-vehicle information on vehicle shows
Show terminals with information interactive service service, and by business income deduct in payment platform each on-vehicle information display terminal or/
With the data communication services rate of mobile client, exempt from so as to be supplied to each on-vehicle information display terminal or/and mobile client
The mobile data communication service for taking.
In above-mentioned vehicle-mounted mobile data communication services Supply Method, preferably, the business income includes wide
Accuse business income；Advertisement is delivered by recruiting businessman, when on-vehicle information display terminal is in idle period, by service server
To on-vehicle information display terminal push businessman deliver advertising message shown so that by deliver display advertising message to
Corresponding businessman collects the charges as advertising business income.
In above-mentioned vehicle-mounted mobile data communication services Supply Method, alternatively, by advertising business income
The data communication services rate of each on-vehicle information display terminal or/and mobile client in deduction payment platform, so as to platform
In each on-vehicle information display terminal or/and mobile client supply the concrete mode of free mobile data communication service and be：By
Service server is counted to the advertisement pushing amount shown to each on-vehicle information display terminal advertisement, and is utilized
The corresponding advertising business income that platform is obtained, being used to deduct pays its corresponding on-vehicle information display terminal or/and its binding
The mobile data communication service costs of mobile client.
In above-mentioned vehicle-mounted mobile data communication services Supply Method, alternatively, by advertising business income
The data communication services rate of each on-vehicle information display terminal or/and mobile client in deduction payment platform, so as to platform
In each on-vehicle information display terminal or/and mobile client supply the concrete mode of free mobile data communication service and be：Profit
The mobile data service that purchase mobile data communication service provider is provided is paid with advertising business income, and by business
Server is according to the advertisement pushing statistics shown to each on-vehicle information display terminal advertisement in platform, difference
The corresponding data, services supply of each on-vehicle information display terminal is determined, so that respectively according to each on-vehicle information display terminal
Corresponding network data services supply supplies movement to corresponding on-vehicle information display terminal or/and its mobile client bound
Data communication network is serviced.
In above-mentioned vehicle-mounted mobile data communication services Supply Method, preferably, the business income includes row
Car data business income；The on-vehicle information display terminal possesses Geographic mapping ability, obtains vehicle-mounted by service server
The geographical location information of Message Display Terminal's positioning, so that it is determined that the geographical position of vehicle and row where on-vehicle information display terminal
Speed is sailed, the running data of vehicle where each on-vehicle information display terminal and driving custom data are obtained and count, and will be described
The running data and driving custom data selling of vehicle obtain corresponding to other data purchasers with related data demand
Income, as travelling data business income.
In above-mentioned vehicle-mounted mobile data communication services Supply Method, preferably, received by travelling data business
The data communication services rate of each on-vehicle information display terminal or/and mobile client in benefit deduction payment platform, so as to flat
Each on-vehicle information display terminal or/and the concrete mode of the free mobile data communication service of mobile client supply are in platform：
The mobile data service that purchase mobile data communication service provider is provided is paid using travelling data business income, and
Respectively each on-vehicle information display terminal or/and the supply mobile data communication network service of the mobile client of its binding.
In above-mentioned vehicle-mounted mobile data communication services Supply Method, preferably, the running data include but
It is not limited to time of vehicle operation, distance, oil consumption, speed, position etc..
In above-mentioned vehicle-mounted mobile data communication services Supply Method, preferably, the driving custom packet
The average acceleration and deceleration number of times during each vehicle driving is included but be not limited to, business circles' average time is sailed into, is sailed tourist attractions into
Zone leveling number of times etc..
In above-mentioned vehicle-mounted mobile data communication services Supply Method, as further improvement project, the vehicle-mounted mobile
Data service system also includes other mobile clients being provided with on-vehicle information display terminal vehicle.
In above-mentioned vehicle-mounted mobile data communication services Supply Method, as further improvement project, also including to installation
There are other mobile clients on on-vehicle information display terminal vehicle to supply free mobile data communication service.
Compared to prior art, the invention has the advantages that：
1st, vehicle-mounted mobile data communication services Supply Method of the present invention, using each on-vehicle information in business income deduction payment platform
The mobile data communication service costs of display terminal or/and mobile client, so as to each on-vehicle information display terminal in platform
Or/and mobile client supply mobile data communication service, allow user's acquisition to exempt from mobile communications network rate and use on-vehicle information
Display terminal or/and mobile client provide the rights and interests of business service, contribute to excitation user to receive platform vehicle-mounted by its
Message Display Terminal carries out advertising message and shows and using the enthusiasm of other related services of on-vehicle information display terminal, and then
Help to stimulate and promote the extension of user group to promote.
2nd, in vehicle-mounted mobile data communication services Supply Method of the present invention, pushed away by stimulating and promoting the extension of user group
Extensively, with the increase of user group's number, the operation of business can be preferably driven, promotees platform and be able to better lasting fortune
Battalion and development.
3rd, platform mobile data communication service provision method of the invention, in the concrete application for carrying out advertising business, also
Some special decision procedures can also be used for the idle period of on-vehicle information display terminal, and coordinate respective needle pair
Property advertisement pushing pattern, the advertisement of multi-form is carried out for the different situations residing for vehicle where on-vehicle information display terminal
Information pushing and display business, are used to reach more preferable advertisement promotion effect for businessman, while be more favorable to platform obtaining more
Advertising business income high, helpdesk is able to better lasting operation and development.
4th, platform mobile data communication service provision method of the invention, it is possible to use advertising business income, travelling data
Various returns series such as business income deduct or purchase data traffic expense jointly, can be more prone to be that masses promote free car
Carry data traffic service.
Specific embodiment
The invention provides a kind of vehicle-mounted mobile data communication services Supply Method, for being vehicle-mounted mobile data service system
System supply mobile data communication service；The vehicle-mounted mobile data service system include service server, be mounted on vehicle after
The on-vehicle information display terminal at portion or top and the mobile client of binding relationship is set up with on-vehicle information display terminal, by
Service server is communicated with on-vehicle information display terminal and mobile client respectively by mobile communications network, is installed in vehicle
On on-vehicle information display terminal provide information exchange business service, and by business income deduct payment platform in each vehicle-mounted letter
The data communication services rate of breath display terminal or/and mobile client, so as to each on-vehicle information display terminal or/and movement
Client supplies free mobile data communication service.
In a particular application, platform obtains the method for business income many kinds, for example, can be advertising business income, OK
Business income of car data business income or other forms etc..
Wherein, advertising business income is achieved in that, advertisement is delivered by recruiting businessman, in on-vehicle information display terminal
During in idle period, the advertising message that businessman's dispensing is pushed to on-vehicle information display terminal from service server is shown,
So as to be used as advertising business income to the collection of charges of corresponding businessman by delivering the advertising message of display.And use advertising business to receive
The data communication services rate of each on-vehicle information display terminal or/and mobile client in benefit deduction payment platform, so as to flat
Each on-vehicle information display terminal or/and mobile client supply the concrete mode of free mobile data communication service in platform, can
To there is multiple embodiments.For example, can be from service server to showing to each on-vehicle information display terminal advertisement
The advertisement pushing amount shown is counted, and the corresponding advertising business income obtained using platform, and being used to deduct, it is corresponding to pay its
The mobile data communication service costs of on-vehicle information display terminal or/and the mobile client of its binding；The program is directly logical
Crossing carries out the mobile data communication service money that the statistics of advertisement pushing amount determines therefore produces to different on-vehicle information display terminals
Take, so as to be easy to disbursement and sattlement for its deduction pays corresponding mobile data communication service costs using ad revenue.It is another
Implementation method is to pay the mobile data that purchase mobile data communication service provider is provided using advertising business income
Service, and from service server according to the advertisement pushing shown to each on-vehicle information display terminal advertisement in platform
Statistics, determines the corresponding data, services supply of each on-vehicle information display terminal, so that respectively according to each car respectively
The corresponding network data services supply of Message Display Terminal is carried to corresponding on-vehicle information display terminal or/and its movement bound
Client supplies mobile data communication network service；The program is to pay purchase mobile communication number using the unification of advertising business income
According to service, the advertisement pushing statistics further according to different on-vehicle information display terminals distributes corresponding data, services supply,
The free mobile data communication service of supply, is so more convenient for carrying out pool rule to the mobile data communication network service supplied
Draw and manage.
And the implementation for the travelling data business income of platform is, it is necessary to on-vehicle information display terminal possesses geographical position
Stationkeeping ability is put, the geographical location information that on-vehicle information display terminal is positioned is obtained by service server, so that it is determined that vehicle-mounted letter
The geographical position of vehicle and travel speed where breath display terminal, obtain and count vehicle where each on-vehicle information display terminal
Running data and driving custom data, and the running data of the vehicle and driving custom data selling are had to other related
The data purchaser of demand data obtains corresponding income, used as travelling data business income.Wherein acquired running data
Including but not limited to time of vehicle operation, distance, oil consumption, speed, position etc., acquired driving custom data include but do not limit
Average acceleration and deceleration number of times during each vehicle driving, sail business circles' average time into, sail tourist attractions zone leveling into
Number of times etc., a little vehicle consumptive materials that these information datas can be used to analyze on-vehicle information display terminal user use and go on a journey consumption
The relevant informations such as custom, with good commercial application value, can be used to sell acquisition relevant benefit.By travelling data industry
The data communication services rate of each on-vehicle information display terminal or/and mobile client in business income deduction payment platform, so that
The specific side that free mobile data communication is serviced is supplied to each on-vehicle information display terminal in platform or/and mobile client
Formula, then be to pay the mobile data that purchase mobile data communication service provider is provided using travelling data business income
Service, and respectively each on-vehicle information display terminal or/and the mobile client of its binding supply mobile data communication network clothes
Business.This paying the scheme of supply of reallocate after purchase mobile data service also with the unification of travelling data business income,
It is easy to that the mobile data communication network service supplied is made overall planning and managed.
It can be seen that, platform mobile data communication service provision method of the invention pays flat using business income deduction
The mobile data communication service costs of each on-vehicle information display terminal or/and mobile client in platform, so as to each car in platform
Message Display Terminal or/and mobile client supply mobile data communication service are carried, is allowed user to obtain and is exempted from mobile communications network money
Expense provides the rights and interests of business service using on-vehicle information display terminal or/and mobile client, contributes to excitation user to receive
Platform carries out advertising message and shows and use on-vehicle information display terminal other related industry by its on-vehicle information display terminal
The enthusiasm of business, and then help to stimulate and promote the extension of user group to promote；Meanwhile, with the increasing of user group's number
Plus, the operation of business can be preferably driven, promote platform and be able to better lasting operation and development.
On the other hand, for Network Information platform, advertising business is one of acquisition platform operation income important
Source, and for traditional advertisement form such as metope advertisement, lamp box advertisement, television advertising, Network Information platform
The Spreading and diffusion that is possessed is rapid, appearance form is abundant, advertising message passes on the particular advantages such as sufficiently complete so that the network information
The advertising business for changing platform can be normally reached more preferable advertisement promotion effect, so as to be easier to be subject to businessman and favor.For example,
In the hand-held mobile intelligent terminal platform that advertising business development is more ripe（For example using smart mobile phone, panel computer etc. as
The platform of user terminal）, people are often able to see advertising message in the hand-held mobile intelligent terminal application program of oneself, obtain
Obtain the extension advice of Related product.But for hand-held mobile intelligent terminal platform, vehicle-mounted interactive information business platform because
There is difference on its own applied environment and technical characterstic, carry out advertising business and then face special problem, i.e., by vehicle-mounted
Message Display Terminal carries out the road that the commercial audience colony that advertising message shows is vehicle-surroundings where on-vehicle information display terminal
Driver and crew in people, front vehicle etc., and vehicle is often travelled and mistake, in this series advertisements audience residence time at the moment
It is more of short duration, therefore how to ensure to reach preferable advertisement promotion effect in the case where application conditions are so limited, it is
Advertisement putting businessman more concern, and on-vehicle information display terminal carries out advertisement and shows that can also affect on in-car makes
User controls on-vehicle information display terminal to perform the interactive information specified display operation by mobile client, brings and uses not
Convenient etc., these are all that vehicle-mounted interactive information business platform carries out the problem that advertising business is faced.
In platform mobile data communication service provision method of the invention, when advertising business income is obtained, vehicle-mounted friendship
Mutual information business platform enters only when on-vehicle information display terminal is in idle period to its advertising message for pushing businessman's dispensing
Row display, does not influence user to control on-vehicle information display terminal to perform the interactive information specified by its mobile client and shows behaviour
Make, it is to avoid brought using inconvenience to user, contribute to excitation user to receive platform is carried out extensively by its on-vehicle information display terminal
Accuse presentation of information and the enthusiasm using other related services of on-vehicle information display terminal；On the other hand, as user receives
On-vehicle information display terminal carries out enthusiasm raising, the increase of user group's number that advertising message shows, what businessman was delivered
Advertising message is then easier to be able to display propagation on substantial amounts of on-vehicle information display terminal in platform, and on-vehicle information shows
Terminal follows vehicle traveling flowing where it, is conducive to the fast propagation of advertising message to spread, and effective help businessman is carried out extensively
Accuse and promote, therefore can also encourage businessman in the enthusiasm of platform displaying advertising messages, so as to drive the vehicle-mounted interactive information of enhancement
The advertising business income of business platform.As can be seen here, the advertisement in platform mobile data communication service provision method of the invention
Business income scheme, can be used to encourage on-vehicle information display terminal user to carry out advertising business, effectively help the businessman to carry out extensively
Accuse and promote, and realize the mutual assistance mutual benefit of platform, businessman, user.
In platform mobile data communication service provision method of the invention, when advertising business income is obtained, in order to not
Influence user controls on-vehicle information display terminal to perform the interactive information specified and shows operation, vehicle-mounted friendship by its mobile client
Mutual information business platform enters only when on-vehicle information display terminal is in idle period to its advertising message for pushing businessman's dispensing
Row display.In a particular application, the idle period of on-vehicle information display terminal can include the Default Idle period, work as business service
Device is not performing its mobile client bound by carrying out communication acknowledgement on-vehicle information display terminal with on-vehicle information display terminal
When the specified interactive information display in end is operated, judge that on-vehicle information display terminal is in the Default Idle period.During Default Idle
The judgement of section is a kind of relatively simple idle period decision procedure, and in the Default Idle period, service server can be using silent
Recognize pattern to on-vehicle information display terminal advertisement, such as it is random or ordering rule is bidded to vehicle-mounted letter according to default advertisement
Breath display terminal pushes the advertising message of different businessmans successively.And in order to its original meaning of user's self-defining of being more convenient for is vehicle-mounted by its
Message Display Terminal receives the time range that transmitting advertisement information shows, mobile client can also be designed in platform can be passed through
Communicated with service server, the on-vehicle information display terminal for setting its binding receives the advertising that advertisement pushing business is shown
Business time interval, is recorded by service server；And the idle period of on-vehicle information display terminal then can correspondingly include
Idle period is specified, when service server in setting for the advertising business time set by corresponding on-vehicle information display terminal
In interval, its movement bound is not being performed by carrying out communication acknowledgement on-vehicle information display terminal with on-vehicle information display terminal
When interactive information display specified by client is operated, judge that on-vehicle information display terminal is in and specify idle period.Specifying
In idle period, service server can also be empty compared to acquiescence using default mode to on-vehicle information display terminal advertisement
For idle section advertisement, the wish of user oneself is more respected in the advertisement pushing of specified idle period；Certainly, if user
Without setting advertising business time interval, then can give tacit consent to according to the decision procedure of Default Idle period aobvious to perform advertisement pushing
Show.
In addition, it is contemplated that it is vehicle-mounted letter to carry out the commercial audience colony that advertising message shows by on-vehicle information display terminal
Driver and crew in passerby, the front vehicle of vehicle-surroundings where breath display terminal etc., for the sky of on-vehicle information display terminal
Idle section can also be used to reach preferably wide using some special decision procedures and corresponding targetedly advertisement pushing pattern
Accuse and promote effect.
For example, in vehicle-mounted interactive information business platform, on-vehicle information display terminal can be designed possess geographical position and determine
Capability, the geographical location information that on-vehicle information display terminal is positioned is obtained by service server, so that it is determined that on-vehicle information is aobvious
Show the geographical position of vehicle and travel speed where terminal；And the idle period of on-vehicle information display terminal then can be wrapped correspondingly
Transport condition idle period is included, when service server shows by carrying out communication acknowledgement on-vehicle information with on-vehicle information display terminal
Where interactive information display operation and on-vehicle information display terminal specified by terminal mobile client not in its binding of execution
When the travel speed of vehicle exceedes default transport condition speed threshold value, judge that on-vehicle information display terminal is in transport condition empty
Idle section；Wherein, the specific value of default transport condition speed threshold value can set according to applicable cases, with as sentencing
Whether vehicle is in the reference data of normal transport condition where disconnected on-vehicle information display terminal.This is with reference to road speed
A kind of specific idle period decision procedure, when judging to be in transport condition idle period, shows vehicle driving speed, therefore
When service server judges that on-vehicle information display terminal is in transport condition idle period, service server can be targetedly
Shown to on-vehicle information display terminal advertisement information using advertisement mode in short-term；Under advertisement mode in short-term, business
The display duration per first advertising message that server is pushed to on-vehicle information display terminal no more than it is default in short-term
Advertisement duration limit value；Depending on the value of advertisement duration limit value can also be according to concrete application situation in short-term, for example, could be arranged to 5
~ 10 seconds, display that can be to shorten first advertising message by way of omitting insignificant information, retaining primary advertisement content was held
The continuous time, it is ensured that first advertising message can as far as possible have information integrity.Thus, the car where on-vehicle information display terminal
Normally travel, road speed faster in the case of, can be avoided because speed is very fast using advertisement mode in short-term, around passerby
Or rear car driver and crew's viewing time is shorter and the situation that causes advertising message not read so that the passerby of surrounding or after
The driver and crew of car can just finish watching first complete advertising message within the short period that the vehicle passes through, and increase advertisement promotion
Validity.
Again for example, in vehicle-mounted interactive information business platform, equally possessing geographical position by on-vehicle information display terminal
Stationkeeping ability, obtains the geographical location information that on-vehicle information display terminal is positioned, so that it is determined that on-vehicle information by service server
The geographical position of vehicle and travel speed where display terminal；And the idle period of on-vehicle information display terminal can also be correspondingly
Including congestion status idle period, when service server is shown by carrying out communication acknowledgement on-vehicle information with on-vehicle information display terminal
Show interactive information display operation and the on-vehicle information display terminal institute specified by mobile client of the terminal not in its binding of execution
The travel speed for being located at traffic congestion section and vehicle where on-vehicle information display terminal in vehicle is less than default congestion status
During speed threshold value, judge that on-vehicle information display terminal is in congestion status idle period.This is gathered around with reference to road speed and section
A kind of specific idle period decision procedure of stifled information, when judging to be in congestion status idle period, shows vehicle on congestion road
Section is gone slowly and even stop, and now the driver and crew in the pedestrian of surrounding, particularly front vehicle can have time enough to watch
Advertising message shown by the on-vehicle information display terminal of this vehicle, therefore judge on-vehicle information display terminal in service server
During in congestion status idle period, service server can preferably using it is long when advertisement mode pushed away to on-vehicle information display terminal
Advertising message is sent to be shown；When long under advertisement mode, service server to on-vehicle information display terminal pushed it is each
Advertisement duration limit value when then the display duration of advertising message is not less than default long；The value of advertisement duration limit value when long
Depending on can be according to concrete application situation, for example, could be arranged to 15 ~ 30 seconds, in order to more abundant in first advertising message
The many content informations of display.The advertising message for now showing is driven in being easier to cause pedestrian and front vehicle
Multiply the attention of personnel, with good advertisement promotion effect, while the display duration of single then advertisement is also more long, the advertisement of display
The information content is more, with stronger advertising message promotion effect, therefore platform for it is long when advertisement mode advertising message recruit
Business's price can be designed to of a relatively high, to be conducive to platform acquisition higher advertisement trade and investment promotion income.
Again for example, in vehicle-mounted interactive information business platform, equally possessing geographical position by on-vehicle information display terminal
Stationkeeping ability, obtains the geographical location information that on-vehicle information display terminal is positioned, so that it is determined that on-vehicle information by service server
The geographical position of vehicle and travel speed where display terminal；And the idle period of on-vehicle information display terminal can also be correspondingly
Including regional idle period, when service server is shown by carrying out communication acknowledgement on-vehicle information with on-vehicle information display terminal
Where interactive information display operation and on-vehicle information display terminal specified by terminal mobile client not in its binding of execution
Vehicle is located at when in the range of the advertisement designated area of businessman's setting, judges that on-vehicle information display terminal is in corresponding to corresponding businessman
Regional idle period.This is a kind of special idle period decision procedure for combining businessman's setting advertisement designated area scope,
When service server judges that on-vehicle information display terminal is in the regional idle period corresponding to businessman, service server can
Shown with the advertising message delivered to the corresponding businessman of on-vehicle information display terminal push of design preferences.This advertising message
Push mode is more adapted to the regional stronger operator such as food and drink, hotel, sight spot, parking lot, it is possible to specify it manages point position
The geographic coverage on periphery is put as advertisement designated area scope, is pushed to the on-vehicle information display terminal for entering this area's scope wide
Accuse, the driver and crew in order to front vehicle can nearby select required service according to advertising message, possess more targeted
Advertisement promotion effect, therefore platform can also be of a relatively high for the trade and investment promotion price of such advertising message, is conducive to platform to obtain
The advertisement trade and investment promotion income of get Geng Gao.
Additionally, vehicle-mounted mobile data communication services Supply Method of the invention, for being vehicle-mounted mobile data service system
The free mobile data communication service of supply, during practical application, in vehicle-mounted mobile data service system, except on-vehicle information is aobvious
Show that terminal and mobile client can be used freely outside data communication services, can also include on-vehicle information is installed in system
Other mobile clients on display terminal vehicle, such that it is able to other shiftings being provided with on-vehicle information display terminal vehicle
Dynamic client supplies free mobile data communication service, helps to promote free vehicle-mounted data traffic service to masses, more preferably
Promotion business carry out.
In sum, it can be seen that vehicle-mounted mobile data communication services Supply Method of the present invention, deducted using business income
The mobile data communication service costs of each on-vehicle information display terminal or/and mobile client in payment platform, so as to platform
In each on-vehicle information display terminal or/and mobile client supply mobile data communication service, allow user obtain exempt from mobile communication
Network rate provide the rights and interests of business service using on-vehicle information display terminal or/and mobile client, contribute to excitation to use
Family receive platform by its on-vehicle information display terminal carry out advertising message show and using on-vehicle information display terminal other
The enthusiasm of related service, and then help to stimulate and promote the extension of user group to promote；Meanwhile, with user group's number
Increase, can preferably drive the operation of business, promote platform and be able to better lasting operation and development；Also, entering
In the concrete application of row advertising business, for the idle period of on-vehicle information display terminal some can also can also be used special
Decision procedure, and coordinate corresponding targetedly advertisement pushing pattern, residing for the vehicle where on-vehicle information display terminal
Different situations carry out the transmitting advertisement information and display business of multi-form, are used to reach more preferable advertisement promotion effect for businessman
Should, while being more favorable to platform obtains advertising business income higher, helpdesk be able to better lasting operation and
Development.In general, platform mobile data communication service provision method of the invention, it is possible to use advertising business income, driving
Various returns series such as data service income deduct or purchase data traffic expense jointly, can be more prone to exempt from for masses' popularization
Take vehicle-mounted data traffic service.
Finally illustrate, the above embodiments are merely illustrative of the technical solutions of the present invention and it is unrestricted, although with reference to real
Example is applied to be described in detail the present invention, it will be understood by those within the art that, can be to technical side of the invention
Case is modified or equivalent, and without deviating from the objective and scope of technical solution of the present invention, it all should cover in the present invention
Right in the middle of.
Claims (10)
1. a kind of vehicle-mounted mobile data communication services Supply Method, it is characterised in that for being vehicle-mounted mobile data service system
Supply mobile data communication service；The vehicle-mounted mobile data service system include service server, be mounted on vehicle after
The on-vehicle information display terminal at portion or top and the mobile client of binding relationship is set up with on-vehicle information display terminal, by
Service server is communicated with on-vehicle information display terminal and mobile client respectively by mobile communications network, is installed in vehicle
On on-vehicle information display terminal provide information exchange business service, and by business income deduct payment platform in each vehicle-mounted letter
The data communication services rate of breath display terminal or/and mobile client, so as to each on-vehicle information display terminal or/and movement
Client supplies free mobile data communication service.
2. vehicle-mounted mobile data communication services Supply Method according to claim 1, it is characterised in that the business income
Including advertising business income；Advertisement is delivered by recruiting businessman, when on-vehicle information display terminal is in idle period, by business
Server is shown to the advertising message that on-vehicle information display terminal pushes businessman's dispensing, so that the advertisement by delivering display
Information is collected the charges as advertising business income to corresponding businessman.
3. vehicle-mounted mobile data communication services Supply Method according to claim 2, it is characterised in that by advertising business
The data communication services rate of each on-vehicle information display terminal or/and mobile client in income deduction payment platform, so as to
Each on-vehicle information display terminal or/and mobile client supply the concrete mode of free mobile data communication service in platform
It is：The advertisement pushing amount shown to each on-vehicle information display terminal advertisement is counted from service server,
And the corresponding advertising business income obtained using platform, be used to deduct its corresponding on-vehicle information display terminal of payment or/and its
The mobile data communication service costs of the mobile client of binding.
4. vehicle-mounted mobile data communication services Supply Method according to claim 2, it is characterised in that by advertising business
The data communication services rate of each on-vehicle information display terminal or/and mobile client in income deduction payment platform, so as to
Each on-vehicle information display terminal or/and mobile client supply the concrete mode of free mobile data communication service in platform
It is：The mobile data service that purchase mobile data communication service provider is provided is paid using advertising business income, and
From service server according to the advertisement pushing statistical number shown to each on-vehicle information display terminal advertisement in platform
According to the corresponding data, services supply of each on-vehicle information display terminal being determined respectively, so that respectively according to each on-vehicle information
The corresponding network data services supply of display terminal is to corresponding on-vehicle information display terminal or/and its mobile client bound
Supply mobile data communication network service.
5. vehicle-mounted mobile data communication services Supply Method according to claim 1, it is characterised in that the business income
Including travelling data business income；The on-vehicle information display terminal possesses Geographic mapping ability, is obtained by service server
The geographical location information of on-vehicle information display terminal positioning is taken, so that it is determined that the geographical position of vehicle where on-vehicle information display terminal
Put and travel speed, obtain and count the running data of vehicle where each on-vehicle information display terminal and driving custom data, and
The running data of the vehicle and driving custom data selling are obtained to other data purchasers with related data demand
Corresponding income, as travelling data business income.
6. vehicle-mounted mobile data communication services Supply Method according to claim 5, it is characterised in that by travelling data
The data communication services rate of each on-vehicle information display terminal or/and mobile client in business income deduction payment platform, from
And supply the specific side that free mobile data communication is serviced to each on-vehicle information display terminal in platform or/and mobile client
Formula is：The mobile data clothes that purchase mobile data communication service provider is provided are paid using travelling data business income
Business, and respectively each on-vehicle information display terminal or/and the supply mobile data communication network service of the mobile client of its binding.
7. vehicle-mounted mobile data communication services Supply Method according to claim 5, it is characterised in that the running data
Including but not limited to time of vehicle operation, distance, oil consumption, speed, position etc..
8. vehicle-mounted mobile data communication services Supply Method according to claim 5, it is characterised in that the driving custom
Data include but is not limited to average acceleration and deceleration number of times during each vehicle driving, sail business circles' average time, the trip of sailing into
Trip sight spot zone leveling number of times etc..
9. vehicle-mounted mobile data communication services Supply Method according to claim 1, it is characterised in that the vehicle-mounted mobile
Data service system also includes other mobile clients being provided with on-vehicle information display terminal vehicle.
10. vehicle-mounted mobile data communication services Supply Method according to claim 9, it is characterised in that also including to peace
Free mobile data communication service is supplied equipped with other mobile clients on on-vehicle information display terminal vehicle.
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| CN201710214611.XA CN106899696A (en) | 2017-04-01 | 2017-04-01 | A kind of vehicle-mounted mobile data communication services Supply Method |
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| CN201710214611.XA CN106899696A (en) | 2017-04-01 | 2017-04-01 | A kind of vehicle-mounted mobile data communication services Supply Method |
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| CN108521454A (en) * | 2018-03-27 | 2018-09-11 | 浙江吉利控股集团有限公司 | A kind of car networking system for issuing content |
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Application publication date: 20170627 |