CN106874891A - Smart media ad system based on recognition of face - Google Patents
Smart media ad system based on recognition of face Download PDFInfo
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- CN106874891A CN106874891A CN201710157644.5A CN201710157644A CN106874891A CN 106874891 A CN106874891 A CN 106874891A CN 201710157644 A CN201710157644 A CN 201710157644A CN 106874891 A CN106874891 A CN 106874891A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/178—Human faces, e.g. facial parts, sketches or expressions estimating age from face image; using age information for improving recognition
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Abstract
A kind of smart media ad system based on recognition of face, including：Data handling system, advertisement distributing system, some media machines, Real-time Feedback module, user's portrait storehouse and social shopping storehouse, the data handling system connects advertisement distributing system respectively, some media machines, Real-time Feedback module and user's portrait storehouse, the advertisement distributing system connection connects some media machines respectively, user's portrait storehouse connection social shopping storehouse, its advantage is can be according to different face characteristics, determine its surname not and the age, send in real time and be adapted to the surname not and the advertisement at age, it is instantaneous to update, improve propagation efficiency and quality, with most fast speed information is passed on to audient.
Description
Technical field
The present invention relates to the advertisement or display of combined visual-audio, it is related to the combination of image capture and various identification functions, espespecially
A kind of smart media ad system based on recognition of face.
Background technology
The mode of existing multimedia advertisement system broadcasting advertisement content is relatively simple, and the content and order that advertisement is played are past
Past is default, it is impossible to play different contents according to different spectators, this have impact on the effect of advertisement.
The content of the invention
In view of the shortcomings of the prior art, it is an object of the invention to provide a kind of smart media advertisement based on recognition of face
System.
The technical solution adopted for the present invention to solve the technical problems is：A kind of smart media based on recognition of face is provided
Ad system, it is characterised in that including：Data handling system, advertisement distributing system, some media machines, Real-time Feedback module,
User draws a portrait storehouse and social shopping storehouse, and the data handling system connects advertisement distributing system, some media machines, in real time respectively
Feedback module and user's portrait storehouse, the advertisement distributing system connection connect some media machines, user's portrait storehouse respectively
Connection social shopping storehouse, wherein：
Data handling system is used for Data Collection and the treatment of whole machine；
Advertisement distributing system is used to receive the instruction of data handling system to media machine releasing advertisements content；
Media machine is used to gather the content that face characteristic data send data handling system and reception advertisement distributing system to
Play advertisement；
Real-time Feedback module is used to for the operational data of whole system to feed back to data handling system；
User's portrait storehouse is used to store user's portrait；
Social shopping storehouse is used to store social shopping data.
Further：
The data handling system includes：
Face matching module, is matched for the feature coding according to face；
Portrait point folding module, for being drawn a portrait by the analysis consummatory behavior to user's shopping information storehouse and social information storehouse；
Matching Model module, for according to the behavior of analysis module portrait matching user model；
Database storage module, for accessing core data and user model；
Real-time Feedback module, advertisement delivery effect is recorded for the feedback according to media machine in real time.
The advertisement distributing system includes：
Matching system, for matching relevant advertisements according to user model；
Ask-Bid System, bids for the advertisement to matching according to degree of correlation weighting；
Delivery system, for issuing the advertisement of triumph of bidding to media machine under the line specified.
The media machine includes：
Display module, the advertisement of advertisement distributing system issue is played for advertisement screen；
Information acquisition module, for activating camera collection user profile according to infrared inductor, activates recognition of face mould
Block；
Face recognition module, for carrying out feature coding to face according to face recognition algorithms；
Network and security module, for connecting big data platform by G Mobile phone cards, letter are ensured by the encryption to data
The security of breath.
The beneficial effects of the invention are as follows：Its surname can be determined not and the age according to different face characteristics, send be adapted in real time
Other and the age the advertisement of the surname, it is instantaneous to update, propagation efficiency and quality are improved, pass on information to audient with most fast speed.Essence
Quasi- record audience flow, further face is carried out by the big data platform and cloud computing platform of data handling system
Match somebody with somebody, carry out data analysis by the result for matching face to obtain newest user behavior classification user model so as to excavate
The temperature that user advertising receives.The advertiser that certain degree of correlation is matched by advertisement distributing system again bidded after media machine just
Advertisement required for user can be shown.It is achieved thereby that under line media machine real-time accurately advertisement pushing.
Brief description of the drawings
The invention will be further described below in conjunction with the accompanying drawings.
Fig. 1 is configuration diagram of the invention.
Fig. 2 is data handling system structural representation of the invention.
Fig. 3 is advertisement distributing system structural representation of the invention.
Fig. 4 is media machine structural representation of the invention.
Specific embodiment
Referring to accompanying drawing, a kind of smart media ad system based on recognition of face of the present invention, it is characterised in that including：Data
Processing system 1, advertisement distributing system 2, some media machines 3, Real-time Feedback module 4, user portrait storehouse 5 and social shopping storehouses 6,
The data handling system 1 connects advertisement distributing system 2, some media machine 3, Real-time Feedback module 4 and user portraits respectively
Storehouse 5, the advertisement distributing system 2 is connected and connect respectively some media machines 3, user's portrait storehouse 5 connection social shopping storehouse
6, wherein：
Data handling system 1 is used for Data Collection and the treatment of whole machine；
Advertisement distributing system 2 is used to receive the instruction of data handling system 1 to the releasing advertisements content of media machine 3；
Media machine 3 be used for gather face characteristic data send to data handling system 1 and receive advertisement distributing system 2 it is interior
Hold and play advertisement；
Real-time Feedback module 4 is used to for the operational data of whole system to feed back to data handling system 1；
User's portrait storehouse 5 is used to store user's portrait；
Social shopping storehouse 6 is used to store social shopping data.
In an embodiment of the present invention：
The data handling system 1 includes：
Face matching module 11, is matched for the feature coding according to face；
Portrait point folding module 12, for being drawn by the analysis consummatory behavior to user's shopping information storehouse and social information storehouse
Picture；
Matching Model module 13, for according to the behavior of analysis module portrait matching user model；
Database storage module 14, for accessing core data and user model；
Real-time Feedback module 15, advertisement delivery effect is recorded for the feedback according to media machine in real time.
The advertisement distributing system 2 includes：
Matching system 21, for matching relevant advertisements according to user model；
Ask-Bid System 22, bids for the advertisement to matching according to degree of correlation weighting；
Delivery system 23, for issuing the advertisement of triumph of bidding to media machine under the line specified.
The media machine 3 includes：
Display module 31, the advertisement of advertisement distributing system issue is played for advertisement screen；
Information acquisition module 32, for activating camera collection user profile according to infrared inductor, activates recognition of face
Module；
Face recognition module 33, for carrying out feature coding to face according to face recognition algorithms；
Network and security module 34, for connecting big data platform by 4G cell phone card, are protected by the encryption to data
The security of card information.
The course of work is as follows：
Camera is activated by infrared inductor when media machine plays advertisement and gathers user profile, then calculated by recognition of face
Method carries out feature coding to face.Encrypted feature digital content after the completion of coding, uploads face characteristic and is encoded to by 4G flows card
Server.Server decodes condition code and by face matching module come identifying user according to private key, and by near to user
The shopping information of phase such as Taobao's net purchase record and search hot word carry out user's portrait.To the similar user of result matching that draws a portrait and right
The portrait information of user is retained.Advertisement matching is carried out and to different classifications advertisement weighted to user's portrait result, then
Carry out advertisement bidding.Media machine carries out advertisement replacement under walking advertisement to be issued to the winner that bids the line specified.Play 5-10s
(according to the time spot come real-time adjustment) records simultaneously holdup time of the feedback user to advertisement by infrared inductor.So as to real
Accurate dispensing of the advertisement on media machine is showed.
Claims (4)
1. a kind of smart media ad system based on recognition of face, it is characterised in that including：Data handling system, ad distribution
System, some media machines, Real-time Feedback module, user's portrait storehouse and social shopping storehouses, the data handling system connect respectively
Connect advertisement distributing system, some media machine, Real-time Feedback module and user portrait storehouses, the advertisement distributing system connection difference
Some media machines of connection, user's portrait storehouse connection social shopping storehouse, wherein：
Data handling system is used for Data Collection and the treatment of whole machine；
Advertisement distributing system is used to receive the instruction of data handling system to media machine releasing advertisements content；
Media machine is used to gather the content broadcasting that face characteristic data send data handling system and reception advertisement distributing system to
Advertisement；
Real-time Feedback module is used to for the operational data of whole system to feed back to data handling system；
User's portrait storehouse is used to store user's portrait；
Social shopping storehouse is used to store social shopping data.
2. the smart media ad system based on recognition of face according to claim 1, it is characterised in that at the data
Reason system includes：
Face matching module, is matched for the feature coding according to face；
Portrait point folding module, for being drawn a portrait by the analysis consummatory behavior to user's shopping information storehouse and social information storehouse；
Matching Model module, for according to the behavior of analysis module portrait matching user model；
Database storage module, for accessing core data and user model；
Real-time Feedback module, advertisement delivery effect is recorded for the feedback according to media machine in real time.
3. the smart media ad system based on recognition of face according to claim 1, it is characterised in that the advertisement hair
Distribution system includes：
Matching system, for matching relevant advertisements according to user model；
Ask-Bid System, bids for the advertisement to matching according to degree of correlation weighting；
Delivery system, for issuing the advertisement of triumph of bidding to media machine under the line specified.
4. the smart media ad system based on recognition of face according to claim 1, it is characterised in that the media machine
Including：
Display module, the advertisement of advertisement distributing system issue is played for advertisement screen；
Information acquisition module, for activating camera collection user profile according to infrared inductor, activates face recognition module；
Face recognition module, for carrying out feature coding to face according to face recognition algorithms；
Network and security module, for connecting big data platform by G Mobile phone cards, by the encryption to data come guarantee information
Security.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710157644.5A CN106874891A (en) | 2017-03-16 | 2017-03-16 | Smart media ad system based on recognition of face |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710157644.5A CN106874891A (en) | 2017-03-16 | 2017-03-16 | Smart media ad system based on recognition of face |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106874891A true CN106874891A (en) | 2017-06-20 |
Family
ID=59171298
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| Application Number | Title | Priority Date | Filing Date |
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| CN201710157644.5A Pending CN106874891A (en) | 2017-03-16 | 2017-03-16 | Smart media ad system based on recognition of face |
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Cited By (7)
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|---|---|---|---|---|
| CN107371042A (en) * | 2017-08-31 | 2017-11-21 | 深圳创维－Rgb电子有限公司 | Advertisement placement method, device, equipment and storage medium |
| CN108133392A (en) * | 2017-12-29 | 2018-06-08 | 佛山市幻云科技有限公司 | Advertising control method, device and system |
| CN108198000A (en) * | 2018-01-25 | 2018-06-22 | 无线生活（杭州）信息科技有限公司 | Advertisement sending method and device |
| CN108320181A (en) * | 2018-01-19 | 2018-07-24 | 张宜金 | Advertisement interactive system |
| CN109345304A (en) * | 2018-09-28 | 2019-02-15 | 亿企优宣(重庆)科技有限公司 | A kind of media promotion method and system based on Internet technology |
| CN111951043A (en) * | 2020-07-27 | 2020-11-17 | 深圳市欢太科技有限公司 | Information delivery processing method and device, storage medium and electronic equipment |
| CN112597968A (en) * | 2021-01-07 | 2021-04-02 | 衢州光明电力投资集团有限公司赋腾科技分公司 | Platform operation management system with advertisement promotion function |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107371042A (en) * | 2017-08-31 | 2017-11-21 | 深圳创维－Rgb电子有限公司 | Advertisement placement method, device, equipment and storage medium |
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| CN108133392A (en) * | 2017-12-29 | 2018-06-08 | 佛山市幻云科技有限公司 | Advertising control method, device and system |
| CN108320181A (en) * | 2018-01-19 | 2018-07-24 | 张宜金 | Advertisement interactive system |
| CN108198000A (en) * | 2018-01-25 | 2018-06-22 | 无线生活（杭州）信息科技有限公司 | Advertisement sending method and device |
| CN109345304A (en) * | 2018-09-28 | 2019-02-15 | 亿企优宣(重庆)科技有限公司 | A kind of media promotion method and system based on Internet technology |
| CN111951043A (en) * | 2020-07-27 | 2020-11-17 | 深圳市欢太科技有限公司 | Information delivery processing method and device, storage medium and electronic equipment |
| CN112597968A (en) * | 2021-01-07 | 2021-04-02 | 衢州光明电力投资集团有限公司赋腾科技分公司 | Platform operation management system with advertisement promotion function |
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Application publication date: 20170620 |