CN106803189A - It is a kind of that the advertisement placement method for carrying out that joint frequency is controlled in real time is delivered based on redirection joint conventional ads - Google Patents
It is a kind of that the advertisement placement method for carrying out that joint frequency is controlled in real time is delivered based on redirection joint conventional ads Download PDFInfo
- Publication number
- CN106803189A CN106803189A CN201611224662.2A CN201611224662A CN106803189A CN 106803189 A CN106803189 A CN 106803189A CN 201611224662 A CN201611224662 A CN 201611224662A CN 106803189 A CN106803189 A CN 106803189A
- Authority
- CN
- China
- Prior art keywords
- activity
- real time
- joint
- dispensing
- frequency
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
Technical field is delivered the present invention relates to Internet advertising, it is particularly a kind of that the advertisement placement method for carrying out that joint frequency is controlled in real time is delivered based on redirection joint conventional ads, comprise the following steps, step S101：Real-time data acquisition；Step S102：User profile is recorded；Step S103：Movement monitoring data analysis；Step S104：Advertisement putting activity is integrated；Step S105：Combined activities are adjusted.After the above method, the present invention links together conventional ads activity with internet program advertising campaign, the optimization of advertisement putting activity is carried out in real time, reduce the exposure frequency of unnecessary non-TA, clicking rate conversion ratio of activity etc. can be effectively improved, and activity can be made quite efficiently, client can at any time obtain each item data of activity and can in real time be delivered strategy modification.
Description
Technical field
Technical field is delivered the present invention relates to Internet advertising, it is particularly a kind of to be delivered based on redirection joint conventional ads
Carry out the advertisement placement method of joint frequency control in real time.
Background technology
Nowadays Internet advertising delivers industry development rapidly, and increasing advertiser's selection reduces advertising in tradition
Expense in media, aggravates its proportion on the internet.Advertiser is selected so that topmost reason is exactly to see
The clicking rate high that Internet advertising is delivered, high conversion, in order that obtaining, commercial audience is more accurate, redirecting technique starts hair
Exhibition, Internet advertising is delivered company and begins to use this technology to carry out movable dispensing to user, and it can lead after the completion of activity
Go out activity data, and therefrom obtain the cookie or id of user, and the information such as each frequency are obtained after Data Analysis Services
Potential crowd is collected, recycles this data to carry out benefit amount to reach the desired Correct exposure click volume of client.But this
Technology there is also some potential problems, such as enter again after it cannot be changed, it is necessary to wait until an activity end during activity is delivered
Row receives number, and supplement dispensing is carried out after obtaining potential crowd, it is impossible to is pulled up a horse in activity end and gives client activities report, serious consumption
When, and this way can waste Partial exposure chance with non-targeted crowd.
The content of the invention
The technical problem to be solved in the invention is to provide a kind of to be collected advertisement putting data and integrates the wide of adjustment in real time
Accuse put-on method.
To solve above-mentioned technical problem, a kind of dispensing based on redirection joint conventional ads of the invention is joined in real time
The advertisement placement method of sum of fundamental frequencies control, comprises the following steps,
Step S101：Real-time data acquisition, in client's conventional Internet advertisement putting activity, collects advertisement putting in real time
Data；
Step S102：User profile is recorded, and the data collected by step S101 are obtained non-own activity log, passed through
The activity log for obtaining recorded cookie the or id information of user；
Step S103：Movement monitoring data analysis, according to the activity log record and cookie or the id letter of user that obtain
Breath calculates the movement monitoring data that analysis obtains each cookie or id；
Step S104：Advertisement putting activity is integrated, each cookie or the activity prison of id that step S103 analyses are obtained
Survey data operation and obtain advertising campaign dispensing data, and advertising campaign dispensing data are entered with the input situation of itself advertising campaign
Row is integrated and obtains the present dispensing overall condition of whole advertisement putting activity；
Step S105：Combined activities are adjusted, and system carries out combined activities adjustment according to the dispensing overall condition for obtaining.
Further, combined activities adjustment includes that system is carried out according to the dispensing overall condition for obtaining in the step S105
Real-time inactive logic adjustment or aprowl any time carry out supplement dispensing, or the input situation that will be obtained is sent to client
Other deliver active paths come carry out joint frequency control.
Further, add client's conventional Internet wide monitoring code by before activity starts in the step S101
Accuse in dispensing activity, advertisement putting data are collected in real time.
Further, the flow of movement monitoring data including each cookie or id in the step S103, the frequency, TA and
Region.
After the above method, the present invention links together conventional ads activity with internet program advertising campaign,
The optimization of advertisement putting activity is carried out in real time, the exposure frequency of unnecessary non-TA is reduced, and can effectively improve the clicking rate of activity
Conversion ratio etc., and activity can be made quite efficiently, client can at any time obtain each item data of activity and can in real time be delivered plan
Slightly change.
Brief description of the drawings
The present invention is further detailed explanation with reference to the accompanying drawings and detailed description.
Fig. 1 is that the present invention is a kind of delivers the advertisement putting side for carrying out that joint frequency is controlled in real time based on redirection joint conventional ads
The schematic flow sheet of method.
Specific embodiment
As shown in figure 1, of the invention a kind of carry out that joint frequency in real time controls wide is delivered based on redirecting joint conventional ads
Put-on method is accused, is comprised the following steps,
Step S101：Real-time data acquisition, by monitoring code add client's conventional Internet advertisement putting activity in, in real time
Collect advertisement putting data.
Step S102：User profile is recorded, and the data collected by step S101 are obtained non-own activity log, passed through
The activity log for obtaining recorded cookie the or id information of user.
Step S103：Movement monitoring data analysis, according to the activity log record and cookie or the id letter of user that obtain
Breath calculates flow, the frequency, TA and the region movement monitoring data that analysis obtains each cookie or id.
Step S104：Advertisement putting activity is integrated, each cookie or the activity prison of id that step S103 analyses are obtained
Survey data operation and obtain advertising campaign dispensing data, and advertising campaign dispensing data are entered with the input situation of itself advertising campaign
Row is integrated and obtains the present dispensing overall condition of whole advertisement putting activity；
Step S105：Combined activities are adjusted, and system carries out combined activities adjustment according to the dispensing overall condition for obtaining.Here
Combined activities adjustment includes that system carries out real-time inactive logic adjustment or aprowl appoints according to the dispensing overall condition for obtaining
The meaning moment carries out supplement dispensing, or the input situation that will be obtained sends other dispensing active paths to client to carry out joint frequency
Control.
Client needs to carry out two distinct types of advertisement putting activity, including normal b uy (tradition dispensing work simultaneously
It is dynamic) and programmatic buying (Internet advertising sequencing purchase).Wherein normal buy are thrown by other DSP
Put, the dispensing of progr ammatic buying is carried out by the present invention.Client wishes the frequency for strictly controlling audient to see advertisement
It is secondary, but it is being difficult to accomplish unification and the real time modifying of two activities before.The advertisement putting activity of client is caused part occur
Audient's exposure frequency exceedes and requires, a large amount of chances for exposure are wasted, it is impossible in time situations such as obtain activity data form.And in order to
These problems are solved, our solution can accomplish to control normal buy and programmatic buying joint frequencies, allow
The target of the whole big activity of client is more preferably completed
Monitoring code is added in the normal buy of client activities first receive Monitoring Data, allows media to help and set
The macro substitution of standby ID, so as to take the corresponding frequency data of each device id that normal buy are covered.
According to the data in the noormal buy for obtaining, two docking of vehicular equipment ID are first carried out, one is obtained after docking
The total frequency of the individual device id in two activities of normal buy and programmatic buying.Come further according to the data for obtaining
Decided whether to set exposure limitation to a certain device id again or carried out real-time supplement high-volume.By this scheme
This unnecessary exposure that may occur of perfection treatment or the problem of exposure overclocking, and client also can at any time to obtain a system bright
True overall activity data sheet.
In addition the present invention can also combine and analytical calculation obtains the letter such as the data volume such as Ta of more needs, region
Cease to make activity further adjusting and optimizing.
Although the foregoing describing specific embodiment of the invention, those skilled in the art should be appreciated that this
It is merely illustrative of, various changes or modifications can be made to present embodiment, without departing from principle of the invention and essence,
Protection scope of the present invention is only limited by the claims that follow.
Claims (4)
1. a kind of that the advertisement placement method for carrying out that joint frequency is controlled in real time is delivered based on redirection joint conventional ads, its feature exists
In, comprise the following steps,
Step S101：Real-time data acquisition, in client's conventional Internet advertisement putting activity, collects advertisement putting number in real time
According to；
Step S102：User profile is recorded, and the data collected by step S101 obtain non-own activity log, by obtaining
Activity log recorded cookie the or id information of user；
Step S103：Movement monitoring data analysis, according to the activity log record and cookie the or id information meters of user that obtain
Point counting analysis obtains the movement monitoring data of each cookie or id；
Step S104：Advertisement putting activity is integrated, each cookie or the movement monitoring number of id that step S103 analyses are obtained
Advertising campaign is obtained according to computing and deliver data, and advertising campaign dispensing data are carried out with the input situation of itself advertising campaign whole
Conjunction obtains the present dispensing overall condition of whole advertisement putting activity；
Step S105：Combined activities are adjusted, and system carries out combined activities adjustment according to the dispensing overall condition for obtaining.
2. carry out combining the advertisement that frequency is controlled in real time according to a kind of the dispensing based on redirection joint conventional ads described in claim 1
Put-on method, it is characterised in that：Combined activities adjustment includes system according to the dispensing overall condition for obtaining in the step S105
Carry out real-time inactive logic adjustment or aprowl any time carry out supplement dispensing, or the input situation that will be obtained send to
Other of client deliver active path to carry out joint frequency control.
3. carry out combining the advertisement that frequency is controlled in real time according to a kind of the dispensing based on redirection joint conventional ads described in claim 1
Put-on method, it is characterised in that：Client is added routinely to interconnect monitoring code by before activity starts in the step S101
In net advertisement putting activity, advertisement putting data are collected in real time.
4. carry out combining the advertisement that frequency is controlled in real time according to a kind of the dispensing based on redirection joint conventional ads described in claim 1
Put-on method, it is characterised in that：The flow of movement monitoring data including each cookie or id in the step S103, the frequency,
TA and region.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611224662.2A CN106803189A (en) | 2016-12-27 | 2016-12-27 | It is a kind of that the advertisement placement method for carrying out that joint frequency is controlled in real time is delivered based on redirection joint conventional ads |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611224662.2A CN106803189A (en) | 2016-12-27 | 2016-12-27 | It is a kind of that the advertisement placement method for carrying out that joint frequency is controlled in real time is delivered based on redirection joint conventional ads |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106803189A true CN106803189A (en) | 2017-06-06 |
Family
ID=58985055
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201611224662.2A Pending CN106803189A (en) | 2016-12-27 | 2016-12-27 | It is a kind of that the advertisement placement method for carrying out that joint frequency is controlled in real time is delivered based on redirection joint conventional ads |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN106803189A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109816446A (en) * | 2019-01-25 | 2019-05-28 | 西窗科技(苏州)有限公司 | A kind of cross-platform advertisement data processing method and device |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103279565A (en) * | 2013-06-14 | 2013-09-04 | 北京艾德思奇科技有限公司 | Advertisement placement tracking method and system |
| CN104967878A (en) * | 2014-11-19 | 2015-10-07 | 腾讯科技（北京）有限公司 | Data processing method and server |
| CN105491454A (en) * | 2015-11-25 | 2016-04-13 | 合一网络技术(北京)有限公司 | Frequency control method and device in precise recommendation |
| CN105677844A (en) * | 2016-01-06 | 2016-06-15 | 北京摩比万思科技有限公司 | Mobile advertisement big data directional pushing and user cross-screen recognition method |
-
2016
- 2016-12-27 CN CN201611224662.2A patent/CN106803189A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103279565A (en) * | 2013-06-14 | 2013-09-04 | 北京艾德思奇科技有限公司 | Advertisement placement tracking method and system |
| CN104967878A (en) * | 2014-11-19 | 2015-10-07 | 腾讯科技（北京）有限公司 | Data processing method and server |
| CN105491454A (en) * | 2015-11-25 | 2016-04-13 | 合一网络技术(北京)有限公司 | Frequency control method and device in precise recommendation |
| CN105677844A (en) * | 2016-01-06 | 2016-06-15 | 北京摩比万思科技有限公司 | Mobile advertisement big data directional pushing and user cross-screen recognition method |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109816446A (en) * | 2019-01-25 | 2019-05-28 | 西窗科技(苏州)有限公司 | A kind of cross-platform advertisement data processing method and device |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10692117B2 (en) | Systems and methods for autonomous bids of advertisement inventory | |
| CN104851023B (en) | A kind of real time bid online feedback control method and system | |
| US20160210659A1 (en) | Managing digital media spend allocation using calibrated user-level response data | |
| CN107067274A (en) | One DSP real time bid ad system based on blended learning model | |
| US20220414683A1 (en) | Systems and methods for controlling online advertising campaigns | |
| WO2018121245A1 (en) | Method, device, and apparatus for over-serving control | |
| CN109523122A (en) | A method of demand response marketing is participated in based on Load aggregation quotient | |
| CN105357167A (en) | Service processing method and device | |
| TW201142733A (en) | Placeholder bids in online advertising | |
| CN108537397A (en) | A kind of internet reference appraisal procedure and system | |
| US20150186926A1 (en) | Performing interactive updates to a precalculated cross-channel predictive model | |
| Martin et al. | Vaccine procurement contracts for developing countries | |
| CN112465573A (en) | Multi-channel intelligent advertisement putting method and device and electronic equipment | |
| CN106803189A (en) | It is a kind of that the advertisement placement method for carrying out that joint frequency is controlled in real time is delivered based on redirection joint conventional ads | |
| Liu et al. | Payments for environmental services strategy for transboundary air pollution: A stochastic differential game perspective | |
| US20170140422A1 (en) | Systems, methods, and devices for spend control in online advertising | |
| WO2008021400A9 (en) | Dynamic value stream mapping software | |
| Palacios-Huerta et al. | Combinatorial auctions in practice | |
| Manahov | A note on the relationship between high-frequency trading and latency arbitrage | |
| CN109447370A (en) | Centralized safety analytical method, apparatus and system towards more power plant's multicomponent electricity Decentralized transactions | |
| CN109525665A (en) | A kind of wound visitor's cloud center configuration recommended method based on crowdsourcing | |
| Ivanov | Cash flow dynamics in the supply chain during and after disruptions | |
| Zhang et al. | Price competition with service level guarantee in web services | |
| JP4878621B2 (en) | Method for calculating the expected billing amount for advertisements by keyword and system for executing this method | |
| US20210049648A1 (en) | Systems, methods and articles for automated auction-based marketplace for content |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20170606 |