CN106792050A - The method for closing and system of video ads - Google Patents
The method for closing and system of video ads Download PDFInfo
- Publication number
- CN106792050A CN106792050A CN201611196126.6A CN201611196126A CN106792050A CN 106792050 A CN106792050 A CN 106792050A CN 201611196126 A CN201611196126 A CN 201611196126A CN 106792050 A CN106792050 A CN 106792050A
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- Prior art keywords
- video
- advertisement
- control instruction
- closing
- television terminal
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses the method for closing and system of a kind of video ads, the method for closing is comprised the following steps：Remote terminal is sent to television terminal the control instruction according to the corresponding control instruction of user's operation generation；The control instruction that the television terminal will be received is contrasted with the advertisement closing information for prestoring, and determines whether the control instruction is advertisement out code according to comparing result；If the control instruction is advertisement out code, the television terminal deletes the ad data intercutted in currently playing video to close the advertisement in the video.The present invention solves the problems, such as that the advertisement intercutted in video can not be closed, and prevents from causing the viewing experience of user to decline.
Description
Technical field
The present invention relates to video field, more particularly to video ads method for closing and system.
Background technology
Intelligent television is with traditional tv difference can be by Network Capture video resource, will not be as traditional electricity
Depending on viewing program can be limited by time, region, user is watched video resource interested at any time.With intelligence
The development of TV, for profitability, can intercut some advertisements in many players.Thus make that the user of advertisement need not be watched
Or do not like viewing advertisement user do not have channel go close advertisement, reduce the viewing experience of user.
The content of the invention
Method for closing and system it is a primary object of the present invention to provide a kind of video ads, it is intended to solve to be inserted in video
The technical problem that the advertisement broadcast can not be closed.
To achieve the above object, the present invention provide a kind of video ads method for closing, the control method include with
Lower step：
Remote terminal is sent to TV end the control instruction according to the corresponding control instruction of user's operation generation
End；
The control instruction that the television terminal will be received is contrasted with the advertisement closing information for prestoring, and according to contrast
Result determines whether the control instruction is advertisement out code；
If the control instruction is advertisement out code, that is intercutted in the currently playing video of the television terminal deletion is wide
Data are accused to close the advertisement in the video.
Alternatively, the remote terminal is according to the corresponding control instruction of user's operation generation, and the control instruction is sent out
The step of delivering to television terminal includes：
The remote terminal refers to according to the voltage signal conversion generation frequency signal that user rocks the remote terminal generation
Order, and frequency signal instruction is sent to television terminal；
Or, the voice messaging conversion generation voice signal instruction that the remote terminal is sent according to user, and by institute's predicate
Sound signal instruction is sent to television terminal.
Alternatively, if the control instruction is advertisement out code, the television terminal deletes currently playing regarding
The step of ad data intercutted in frequency is to close the advertisement in the video includes：
If the control instruction is advertisement out code, the mark of currently playing content is obtained；
Mark according to currently playing content judge currently playing content whether be the video advertisement；
If currently playing content is the advertisement of the video, intercutted in the currently playing video of the television terminal deletion
Ad data is closing the advertisement in the video.
Alternatively, if the control instruction is advertisement out code, the television terminal deletes currently playing regarding
The step of ad data intercutted in frequency is to close the advertisement in the video includes：
If television terminal judges that the control instruction is advertisement out code, current login account is obtained；
According to the member account information for prestoring and the login account, judge whether the login account is member account；
If current login account is member account, the television terminal deletes the advertisement number intercutted in currently playing video
The advertisement closed according to this in the video.
Alternatively, if the control instruction is advertisement out code, the television terminal deletes currently playing regarding
Also include after the step of ad data intercutted in frequency is to close the advertisement in the video：
The current play time of the video is set off television terminal the time of video playback before advertisement in video
To continue to play the video.
Additionally, to achieve the above object, the present invention also provides a kind of closing system of video ads, the video ads
Closing system includes：Remote terminal and television terminal,
The remote terminal is used for according to user's operation corresponding control instruction of generation, and by the control instruction send to
Television terminal；
The television terminal includes：
Judge module, control instruction and the advertisement closing information for prestoring for that will receive are contrasted, and according to right
Determine whether the control instruction is advertisement out code than result；
Closedown module, if being advertisement out code for the control instruction, deletes what is intercutted in currently playing video
Ad data is closing the advertisement in the video.
Alternatively, the remote terminal is additionally operable to rock the voltage signal conversion life that the remote terminal is produced according to user
Into frequency signal instruction, and frequency signal instruction is sent to television terminal；
Or, the voice messaging conversion generation voice signal instruction sent according to user, and voice signal instruction is sent out
Deliver to television terminal.
Alternatively, the closedown module includes：
Contents acquiring unit, if being advertisement out code for the control instruction, obtains the mark of currently playing content
Know；
Advertisement judging unit, for the mark according to currently playing content, judges whether currently playing content is described regarding
The advertisement of frequency；
First closing unit, if for the advertisement that currently playing content is the video, in deleting currently playing video
The ad data for intercutting is closing the advertisement in the video.
Alternatively, the closedown module also includes：
Account acquiring unit, if for judging that the control instruction is advertisement out code, obtaining current login account
Information；
Member's judging unit, for according to the member account information and the current login account information for prestoring, judging to work as
Whether preceding login account is member account；
Second closing unit, if being member account for current login account, deletes what is intercutted in currently playing video
Ad data is closing the advertisement in the video.
Alternatively, the television terminal also includes：
Playing module, the time for the current time of the video to be set off video playback before advertisement in video
To continue to play the video.
The present invention operates the corresponding control instruction of generation by remote terminal according to user, and the control instruction is sent
To television terminal；The control instruction that the television terminal will be received is contrasted with the advertisement closing information for prestoring, and according to
Comparing result determines whether the control instruction is advertisement out code；If the control instruction is advertisement out code, institute
State television terminal and delete the ad data intercutted in currently playing video to close the advertisement in the video.By above-mentioned side
Formula, the present invention provides user and can be inserted with closing in video by way of remote terminal sends and closes advertisement operation instruction
The advertisement broadcast, and continue to play video.Solution must not close the advertisement problem intercutted in video, meet the need that user continuously watches
Ask.
Brief description of the drawings
Fig. 1 is the schematic flow sheet of the method for closing first embodiment of video ads of the present invention；
Fig. 2 is the schematic flow sheet of the method for closing second embodiment of video ads of the present invention；
Fig. 3 is the schematic flow sheet of the method for closing 3rd embodiment of video ads of the present invention；
Fig. 4 is the schematic flow sheet of the method for closing fourth embodiment of video ads of the present invention；
Fig. 5 is the high-level schematic functional block diagram of the closing system first embodiment of video ads of the present invention；
Fig. 6 is the high-level schematic functional block diagram of the closing system second embodiment of video ads of the present invention；
Fig. 7 is the high-level schematic functional block diagram of the closing system 3rd embodiment of video ads of the present invention；
Fig. 8 is the high-level schematic functional block diagram of the closing system fourth embodiment of video ads of the present invention.
The realization of the object of the invention, functional characteristics and advantage will be described further referring to the drawings in conjunction with the embodiments.
Specific embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
Reference picture 1, Fig. 1 is the schematic flow sheet of the method for closing first embodiment of video ads of the present invention.
In the present embodiment, the control method for being broken for commercialsy in the closing video includes：
Step S10, remote terminal according to user's operation corresponding control instruction of generation, and by the control instruction send to
Television terminal；
The present embodiment is illustrated by taking the system that remote terminal and Intelligent television terminal are constituted as an example, and wherein remote terminal can
Think that TV remote controller or mobile terminal etc. can be with the terminals of RTV remote television.
Specifically, user can trigger corresponding TV control operation on remote terminal, and remote terminal is touched according to user
The operation of hair generates corresponding control instruction, and then remote terminal sends to television terminal the control instruction.The wherein control
Instruction processed can include：Remote terminal rocks or shakes etc. in frequency signal instruction or the remote terminal of operation generation according to user
Voice system according to the voice messaging of the speech production of user instruct.
Used as a kind of implementation method, when the control instruction is that frequency signal is instructed, step S10 could alternatively be：
Step S11, the remote terminal rocks the voltage signal conversion generation frequency that the remote terminal is produced according to user
Rate signal instruction, and frequency signal instruction is sent to television terminal；
Gravity sensor can be provided with remote terminal, it is distant when user sends operational order by rocking remote terminal
Gravity sensor in control terminal can shake, rocks or overturn remote terminal correspondence and produce voltage signal according to user, then
The voltage signal of acquisition is converted to frequency signal by remote terminal by preset formula, and specifically, remote terminal is by voltage signal
Frequency signal instruction is converted to according to equation below：
Wherein, X (k) is frequency signal sequence, and to there is limit for length's discrete signal, W is voltage signal to x (n).
When voltage signal is converted into frequency signal, remote terminal transmits to TV the frequency signal instruction after conversion
Terminal.
Used as another embodiment, when the control instruction is that voice signal is instructed, step S10 could alternatively be：
Step S12, the voice messaging conversion generation voice signal instruction that the remote terminal is sent according to user, and by institute
Voice signal instruction is stated to send to television terminal.
When user sends operational order by voice mode, the voice messaging identification that remote terminal sends user is written
This document, is then parsed text document, the voice signal instruction that conversion generation can send and by the voice signal
Instruction is sent to television terminal.
The Intelligent television terminal that can also be applied to carry voice system of the invention is implemented in specific implementation.
Now user can be by voice mode remote-controlled smart television terminal, specifically, the language that Intelligent television terminal is carried
The voice messaging that user sends can be identified as text document by system for electrical teaching, then be parsed text document, conversion generation
The voice signal that can be sent is instructed and sends to television terminal voice signal instruction.
Step S20, the control instruction that the television terminal will be received is contrasted with the advertisement closing information for prestoring, and
Determine whether the control instruction is advertisement out code according to comparing result；
The advertisement closing information of standard is prestored in television terminal, as the foundation for judging advertisement out code.Work as TV
Terminal receives the control instruction of remote terminal transmission, and it is right that the control instruction that will be received is carried out with the advertisement closing information of standard
Than.During matching, then judge that the control instruction is advertisement out code.Otherwise judge that the control instruction is closed as non-advertisement to refer to
Order.
In the present embodiment, the advertisement closing information of the standard prestored in television terminal includes：Frequency signal is instructed and voice
At least one in two kinds of signal instruction.
Specifically, when control instruction includes that frequency signal instruction and voice signal are instructed, control is received in television terminal
During system instruction, can first detect whether remote terminal receives frequency signal instruction, when frequency signal instruction is received, TV
The frequency signal instruction that terminal will be received is compared with the frequency shutdown signal for prestoring, if matching, judges the control
Instruction processed is advertisement out code.Otherwise judge that the control instruction is non-advertisement out code.
When frequency signal instruction is not received, it is that voice signal is instructed to mean that television terminal receives control instruction.
When being judged as that voice signal is instructed, the voice signal instruction that television terminal will be received and the voice shutdown signal for prestoring
Compare, if matching, judges that the control instruction is advertisement out code.Otherwise judge that the control instruction is closed as non-advertisement
Instruction.Can certainly first detect whether remote terminal receives voice signal.
Step S30, if the control instruction is advertisement out code, the television terminal is deleted in currently playing video
The ad data for intercutting is closing the advertisement in the video.
If television terminal judges that the control instruction for receiving is advertisement out code, the data flow played is parsed,
The ad data in the video is identified, and the ad data in the video is deleted, so as to close in video
Advertisement.
The present embodiment operates the corresponding control instruction of generation by remote terminal according to user, and the control instruction is sent out
Deliver to television terminal；The control instruction that the television terminal will be received is contrasted with the advertisement closing information for prestoring, and root
Determine whether the control instruction is advertisement out code according to comparing result；If the control instruction is advertisement out code,
The television terminal deletes the ad data intercutted in currently playing video to close the advertisement in the video.By above-mentioned side
Formula, the present invention provides user and can be inserted with closing in video by way of remote terminal sends and closes advertisement operation instruction
The advertisement broadcast, and continue to play video.Solution must not close the advertisement problem intercutted in video, meet the need that user continuously watches
Ask.
As shown in Fig. 2 Fig. 2 is the schematic flow sheet of the method for closing second embodiment of video ads of the present invention.
The present embodiment provides a kind of method for closing of video ads, and on the basis of above-described embodiment, step S30 is specifically wrapped
Include：
Step S31, if the control instruction is advertisement out code, obtains the mark of currently playing content；
Step S32, the mark according to currently playing content judge currently playing content whether be the video advertisement；
Step S33, if currently playing content is the advertisement of the video, the television terminal deletes currently playing video
In the ad data that intercuts to close the advertisement in the video.
Because current operator is in order to get a profit, advertisement is inserted in television video, can be wide to what is intercutted for the ease of operation
Announcement is identified, that is, the video and advertisement played have different marks.Therefore in the present embodiment, it is control instruction is determined
During advertisement out code, the mark of currently playing content is obtained in real time, to judge whether currently playing content is to intercut in video
Advertisement.
When television terminal judges the control instruction as advertisement out code, the mark of currently playing content is obtained.So
The advertising message mark that will be prestored afterwards is compared with the mark, when advertising message mark is matched with the mark,
Then judge that currently playing content is the advertisement in video, otherwise judge that currently playing content is the advertisement in non-video.When
When judging currently playing content as the advertisement in video, if television terminal judges that the control instruction for receiving is closed as advertisement referring to
Order, then parse the data flow played, and identifies the ad data in the video, and by the ad data in the video
Deleted, so that the advertisement closed in video.
Television terminal can not also prestore advertisement and identifier in specific implementation, when video is played, it is determined that playing video
Mark, when determine currently playing content mark with play video mark it is different when, judge currently playing content as extensively
Accuse.Can also determine whether currently playing content is advertisement by determining the duration of currently playing content in more implementation.
By judging whether control instruction is advertisement out code in the present embodiment, and judge currently playing content whether be
The advertisement intercutted in video this judge twice, can effectively reduce television terminal due to user misoperation.
As shown in figure 3, Fig. 3 is the schematic flow sheet of the method for closing 3rd embodiment of video ads of the present invention.
The present embodiment provides a kind of method for closing of video ads, and on the basis of first embodiment, step S30 is specifically wrapped
Include：
Step S34, if television terminal judges that the control instruction is advertisement out code, obtains current login account
Number；
Step S35, according to the member account information for prestoring and the login account, judges whether the login account is meeting
Member's account；
Step S36, if current login account is member account, the television terminal is intercutted in deleting currently playing video
Ad data closing the advertisement in the video.
Because operator is in order to increase the registration amount of member, advertisement closing function imparting member can be used, i.e. member
User can selectivity closings be not desired to watch advertisement to improve viewing experience.Therefore in the present embodiment, control is being determined
When instruction is advertisement out code, current login account is obtained in real time, to judge whether currently logged on user is member user.Tool
In body embodiment, current login account can also be obtained when control instruction is received, with judge currently logged on user whether be
Member user.If currently logged on user is member user, judge whether the control instruction for receiving is advertisement out code.If described
Control instruction is advertisement out code, the then advertisement closed in video.
Specifically, when television terminal judges the control instruction as advertisement out code, current login account letter is obtained
Breath.If active user is not logged in account, sends and remind User logs in message, then obtain the account information after user logs in.
Television terminal will judge Cookie value of the current login account with the presence or absence of storage member account according to current login account information,
If in the presence of judging that active user is member user.Otherwise, it is determined that active user is non-member user.As judgement active user
During for member user, the advertisement closed in the video.When non-member user is judged to, the advertisement out code is not responding to.
Member user is realized in the present embodiment can be selected quickly and easily to operate to close the advertisement in video, can be with
Greatly improve the viewing experience of member user.In addition, using shake or voice technology etc. easily mode is wide as closing
Operation is accused, the purpose for improving user's viewing experience is preferably realized, while the registration amount of member can also be increased.
As shown in figure 4, Fig. 4 is the schematic flow sheet of the closing system fourth embodiment of video ads of the present invention.
The present embodiment provides a kind of method for closing of video ads, on the basis of above-described embodiment, in above-mentioned steps S30
Also include afterwards：
The current play time of the video is set off in video step S40, television terminal video is broadcast before advertisement
The time for putting is continuing to play the video.
In order that user is watching video after closing advertisement without carrying out continuation by other are operated again.In the present embodiment,
After the advertisement that television terminal is closed in the video, the video data after deleting is reloaded, and by the current of the video
The time that reproduction time is set off video playback before advertisement in video is used to continue to play the video.
The advertisement that the present embodiment is intercutted in video is closed simultaneously, reduces user's operation, improves the viewing experience of user.
The present invention further provides a kind of closing system of video ads.
As shown in figure 5, Fig. 5 is the high-level schematic functional block diagram of the closing system first embodiment of video ads of the present invention.
In the present embodiment, the closing system of the video ads includes：Remote terminal 100 and television terminal 200,
The remote terminal 100 is used for according to the corresponding control instruction of user's operation generation, and the control instruction is sent out
Deliver to television terminal；
The present embodiment is illustrated by taking the system that remote terminal and Intelligent television terminal are constituted as an example, and wherein remote terminal can
Think that TV remote controller or mobile terminal etc. can be with the terminals of RTV remote television.
Specifically, user can trigger corresponding TV control operation on remote terminal, and remote terminal is touched according to user
The operation of hair generates corresponding control instruction, and then remote terminal sends to television terminal the control instruction.The wherein control
Instruction processed can include：Remote terminal rocks or shakes etc. in frequency signal instruction or the remote terminal of operation generation according to user
Voice system according to the voice messaging of the speech production of user instruct.
Used as a kind of implementation method, when the control instruction is that frequency signal is instructed, the remote terminal 100 is additionally operable to：
The voltage signal conversion generation frequency signal instruction that the remote terminal is produced is rocked according to user, and by the frequency
Rate signal instruction is sent to television terminal；
Gravity sensor can be provided with remote terminal, it is distant when user sends operational order by rocking remote terminal
Gravity sensor in control terminal can shake, rocks or overturn remote terminal correspondence and produce voltage signal according to user, then
The voltage signal of acquisition is converted to frequency signal by remote terminal by preset formula, and specifically, remote terminal is by voltage signal
Frequency signal instruction is converted to according to equation below：
Wherein, X (k) is frequency signal sequence, and to there is limit for length's discrete signal, W is voltage signal to x (n).
When voltage signal is converted into frequency signal, remote terminal transmits to TV the frequency signal instruction after conversion
Terminal.
Used as another embodiment, when the control instruction is that voice signal is instructed, the remote terminal 100 is also used
In：
According to the voice messaging conversion generation voice signal instruction that user sends, and voice signal instruction is sent extremely
Television terminal.
When user sends operational order by voice mode, the voice messaging identification that remote terminal sends user is written
This document, is then parsed text document, the voice signal instruction that conversion generation can send and by the voice signal
Instruction is sent to television terminal.
The Intelligent television terminal that can also be applied to carry voice system of the invention is implemented in specific implementation.
Now user can be by voice mode remote-controlled smart television terminal, specifically, the language that Intelligent television terminal is carried
The voice messaging that user sends can be identified as text document by system for electrical teaching, then be parsed text document, conversion generation
The voice signal that can be sent is instructed and sends to television terminal voice signal instruction.
The television terminal 200 includes：
Judge module 210, control instruction and the advertisement closing information for prestoring for that will receive are contrasted, and according to
Comparing result determines whether the control instruction is advertisement out code；
The advertisement closing information of standard is prestored in television terminal, as the foundation for judging advertisement out code.Work as TV
Terminal receives the control instruction of remote terminal transmission, and it is right that the control instruction that will be received is carried out with the advertisement closing information of standard
Than.During matching, then judge that the control instruction is advertisement out code.Otherwise judge that the control instruction is closed as non-advertisement to refer to
Order.
In the present embodiment, the advertisement closing information of the standard prestored in television terminal includes：Frequency signal is instructed and voice
At least one in signal instruction.
Specifically, when control instruction includes that frequency signal instruction and voice signal are instructed, control is received in television terminal
During system instruction, can first detect whether remote terminal receives frequency signal instruction, when frequency signal instruction is received, TV
The frequency signal instruction that terminal will be received is compared with the frequency shutdown signal for prestoring, if matching, judges the control
Instruction processed is advertisement out code.Otherwise judge that the control instruction is non-advertisement out code.
When frequency signal instruction is not received, it is that voice signal is instructed to mean that television terminal receives control instruction.
When being judged as that voice signal is instructed, the voice signal instruction that television terminal will be received and the voice shutdown signal for prestoring
Compare, if matching, judges that the control instruction is advertisement out code.Otherwise judge that the control instruction is closed as non-advertisement
Instruction.Can certainly first detect whether remote terminal receives voice signal.
Closedown module 220, if being advertisement out code for the control instruction, deletes and intercut in currently playing video
Ad data closing the advertisement in the video.
If television terminal judges that the control instruction for receiving is advertisement out code, the data flow played is parsed,
The ad data in the video is identified, and the ad data in the video is deleted, so as to close in video
Advertisement.
The present embodiment operates the corresponding control instruction of generation by remote terminal according to user, and the control instruction is sent out
Deliver to television terminal；The control instruction that the television terminal will be received is contrasted with the advertisement closing information for prestoring, and root
Determine whether the control instruction is advertisement out code according to comparing result；If the control instruction is advertisement out code,
The television terminal deletes the ad data intercutted in currently playing video to close the advertisement in the video.By above-mentioned side
Formula, the present invention provides user and can be inserted with closing in video by way of remote terminal sends and closes advertisement operation instruction
The advertisement broadcast, and continue to play video.Solution must not close the advertisement problem intercutted in video, meet the need that user continuously watches
Ask.
As shown in fig. 6, Fig. 6 is the high-level schematic functional block diagram of the closing system second embodiment of video ads of the present invention.
The present embodiment provides a kind of closing system of video ads, and on the basis of above-described embodiment, closedown module 220 has
Body includes：
Contents acquiring unit 221, if being advertisement out code for the control instruction, obtains currently playing content
Mark；
Advertisement judging unit 222, for the mark according to currently playing content, judges whether currently playing content is described
The advertisement of video；
First closing unit 223, if for the advertisement that currently playing content is the video, deleting currently playing video
In the ad data that intercuts to close the advertisement in the video.
Because current operator is in order to get a profit, advertisement is inserted in television video, can be wide to what is intercutted for the ease of operation
Announcement is identified, that is, the video and advertisement played have different marks.Therefore in the present embodiment, it is control instruction is determined
During advertisement out code, the mark of currently playing content is obtained in real time, to judge whether currently playing content is to intercut in video
Advertisement.
When television terminal judges the control instruction as advertisement out code, the mark of currently playing content is obtained.So
The advertising message mark that will be prestored afterwards is compared with the mark, when advertising message mark is matched with the mark,
Then judge that currently playing content is the advertisement in video, otherwise judge that currently playing content is the advertisement in non-video.When
When judging currently playing content as the advertisement in video, if television terminal judges that the control instruction for receiving is closed as advertisement referring to
Order, then parse the data flow played, and identifies the ad data in the video, and by the ad data in the video
Deleted, so that the advertisement closed in video.
Television terminal can not also prestore advertisement and identifier in specific implementation, when video is played, it is determined that playing video
Mark, when determine currently playing content mark with play video mark it is different when, judge currently playing content as extensively
Accuse.Can also determine whether currently playing content is advertisement by determining the duration of currently playing content in more implementation.
By judging whether control instruction is advertisement out code in the present embodiment, and judge currently playing content whether be
The advertisement intercutted in video this judge twice, can effectively reduce television terminal due to user misoperation.
As shown in fig. 7, Fig. 7 is the high-level schematic functional block diagram of the closing system 3rd embodiment of video ads of the present invention.
The present embodiment provides a kind of closing system of video ads, and on the basis of above-described embodiment, closedown module 220 has
Body includes：
Account acquiring unit 224, for judging that the control instruction is advertisement out code, then obtains current login account
Information；
Member's judging unit 225, for according to the member account information and the current login account information for prestoring, judging
Whether current login account is member account；
Second closing unit 226, if being member account for current login account, deletes and intercut in currently playing video
Ad data closing the advertisement in the video.
Because operator is in order to increase the registration amount of member, advertisement closing function imparting member can be used, i.e. member
User can selectivity closings be not desired to watch advertisement to improve viewing experience.Therefore in the present embodiment, control is being determined
When instruction is advertisement out code, current login account is obtained in real time, to judge whether currently logged on user is member user.Tool
In body embodiment, current login account can also be obtained when control instruction is received, with judge currently logged on user whether be
Member user.If currently logged on user is member user, judge whether the control instruction for receiving is advertisement out code.If described
Control instruction is advertisement out code, the then advertisement closed in video.
Specifically, when television terminal judges the control instruction as advertisement out code, current login account letter is obtained
Breath.If active user is not logged in account, sends and remind User logs in message, then obtain the account information after user logs in.
Television terminal will judge Cookie value of the current login account with the presence or absence of storage member account according to current login account information,
If in the presence of judging that active user is member user.Otherwise, it is determined that active user is non-member user.As judgement active user
During for member user, the advertisement closed in the video.When non-member user is judged to, the advertisement out code is not responding to.
Member user is realized in the present embodiment can be selected quickly and easily to operate to close the advertisement in video, can be with
Greatly improve the viewing experience of member user.In addition, using shake or voice technology etc. easily mode is wide as closing
Operation is accused, the purpose for improving user's viewing experience is preferably realized, while the registration amount of member can also be increased.
As shown in figure 8, Fig. 8 is the high-level schematic functional block diagram of the closing system fourth embodiment of video ads of the present invention.
The present embodiment provides a kind of closing system of video ads, and on the basis of above-described embodiment, television terminal 200 is also
Including：
Playing module 230, for the current time of the video to be set off in video into video playback before advertisement
Time is continuing to play the video.
In order that user is watching video after closing advertisement without carrying out continuation by other are operated again.In the present embodiment,
After the advertisement that television terminal is closed in the video, the video data after deleting is reloaded, and by the current of the video
The time that reproduction time is set off video playback before advertisement in video is used to continue to play the video.
The advertisement that the present embodiment is intercutted in video is closed simultaneously, reduces user's operation, improves the viewing experience of user.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but in many cases
The former is more preferably implementation method.Based on such understanding, technical scheme is substantially done to prior art in other words
The part for going out contribution can be embodied in the form of software product, and the computer software product is stored in a storage medium
In (such as ROM/RAM, magnetic disc, CD), including some instructions are used to so that a station terminal equipment (can be mobile phone, computer, clothes
Business device, air-conditioner, or network equipment etc.) method that performs each embodiment of the invention.
The preferred embodiments of the present invention are these are only, the scope of the claims of the invention is not thereby limited, it is every to utilize this hair
Equivalent structure or equivalent flow conversion that bright specification and accompanying drawing content are made, or directly or indirectly it is used in other related skills
Art field, is included within the scope of the present invention.
Claims (10)
1. a kind of method for closing of video ads, it is characterised in that the method for closing of the video ads is comprised the following steps：
Remote terminal is sent to television terminal the control instruction according to the corresponding control instruction of user's operation generation；
The control instruction that the television terminal will be received is contrasted with the advertisement closing information for prestoring, and according to comparing result
Determine whether the control instruction is advertisement out code；
If the control instruction is advertisement out code, the television terminal deletes the advertisement number intercutted in currently playing video
The advertisement closed according to this in the video.
2. the method for closing of video ads as claimed in claim 1, it is characterised in that the remote terminal is operated according to user
The step of generating corresponding control instruction, and the control instruction is sent to television terminal includes：
The remote terminal rocks the voltage signal conversion generation frequency signal instruction that the remote terminal is produced according to user, and
Frequency signal instruction is sent to television terminal；
Or, the voice messaging conversion generation voice signal instruction that the remote terminal sends according to user, and the voice is believed
Number instruction is sent to television terminal.
3. the method for closing of video ads as claimed in claim 1 or 2, it is characterised in that if the control instruction is
Advertisement out code, then the ad data for being intercutted in the currently playing video of the television terminal deletion is to close in the video
The step of advertisement, includes：
If the control instruction is advertisement out code, the mark of currently playing content is obtained；
Mark according to currently playing content judge currently playing content whether be the video advertisement；
If currently playing content is the advertisement of the video, the television terminal deletes the advertisement intercutted in currently playing video
Data are closing the advertisement in the video.
4. the method for closing of video ads as claimed in claim 1 or 2, it is characterised in that if the control instruction is
Advertisement out code, then the ad data for being intercutted in the currently playing video of the television terminal deletion is to close in the video
The step of advertisement, includes：
If television terminal judges that the control instruction is advertisement out code, current login account is obtained；
According to the member account information for prestoring and the login account, judge whether the login account is member account；
If current login account is member account, the television terminal delete the ad data that is intercutted in currently playing video with
The advertisement closed in the video.
5. the method for closing of video ads as claimed in claim 1 or 2, it is characterised in that if the control instruction is
Advertisement out code, then the ad data for being intercutted in the currently playing video of the television terminal deletion is to close in the video
Also include after the step of advertisement：
Television terminal by the current play time of the video be set off time of video playback before advertisement in video with after
The video is put in continued broadcasting.
6. the closing system of a kind of video ads, it is characterised in that the closing system of the video ads includes：Remote terminal and
Television terminal,
The remote terminal is used for according to the corresponding control instruction of user's operation generation, and the control instruction is sent to TV
Terminal；
The television terminal includes：
Judge module, control instruction and the advertisement closing information for prestoring for that will receive are contrasted, and are tied according to contrast
Fruit determines whether the control instruction is advertisement out code；
Closedown module, if being advertisement out code for the control instruction, deletes the advertisement intercutted in currently playing video
Data are closing the advertisement in the video.
7. the closing system of video ads as claimed in claim 6, it is characterised in that the remote terminal be additionally operable to according to
The voltage signal conversion generation frequency signal instruction that the remote terminal is produced is rocked at family, and frequency signal instruction is sent
To television terminal；
Or, the voice messaging conversion generation voice signal instruction sent according to user, and voice signal instruction is sent extremely
Television terminal.
8. the closing system of video ads as claimed in claims 6 or 7, it is characterised in that the closedown module includes：
Contents acquiring unit, if being advertisement out code for the control instruction, obtains the mark of currently playing content；
Advertisement judging unit, for the mark according to currently playing content, judges whether currently playing content is the video
Advertisement；
First closing unit, if for the advertisement that currently playing content is the video, deleting and intercut in currently playing video
Ad data closing the advertisement in the video.
9. the closing system of video ads as claimed in claims 6 or 7, it is characterised in that the closedown module also includes：
Account acquiring unit, for judging that the control instruction is advertisement out code, then obtains current login account information；
Member's judging unit, for according to the member account information and the current login account information for prestoring, judgement currently to be stepped on
Whether record account is member account；
Second closing unit, if being member account for current login account, deletes the advertisement intercutted in currently playing video
Data are closing the advertisement in the video.
10. the closing system of video ads as claimed in claims 6 or 7, it is characterised in that the television terminal also includes：
Playing module, for the current time of the video is set off the time of video playback before advertisement in video with after
The video is put in continued broadcasting.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611196126.6A CN106792050A (en) | 2016-12-21 | 2016-12-21 | The method for closing and system of video ads |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611196126.6A CN106792050A (en) | 2016-12-21 | 2016-12-21 | The method for closing and system of video ads |
Publications (1)
| Publication Number | Publication Date |
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| CN106792050A true CN106792050A (en) | 2017-05-31 |
Family
ID=58900284
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201611196126.6A Pending CN106792050A (en) | 2016-12-21 | 2016-12-21 | The method for closing and system of video ads |
Country Status (1)
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| CN (1) | CN106792050A (en) |
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Application publication date: 20170531 |