CN106790336B

CN106790336B - Information pushing method and device and information displaying method and device

Info

Publication number: CN106790336B
Application number: CN201510834363.XA
Authority: CN
Inventors: 潘任丹; 李军; 秦川; 石爽
Original assignee: Shanghai Youyang New Media Information Technology Co ltd
Current assignee: Chongqing duxiaoman Youyang Technology Co.,Ltd.
Priority date: 2015-11-25
Filing date: 2015-11-25
Publication date: 2020-11-24
Anticipated expiration: 2035-11-25
Also published as: CN106790336A

Abstract

The invention provides an information pushing method, an information pushing device, an information displaying method and an information displaying device, wherein the information pushing method comprises the following steps: acquiring user information from a client of user equipment and display position information of one or more application entry controls; determining information to be sent matched with the user information and display position information displayed correspondingly according to the user information of the client; and pushing the information to be sent and the correspondingly displayed display position information to a client of the user equipment. According to the scheme of the invention, the information to be sent and the display position information correspondingly displayed are determined based on the user information of the client and the display position information of the application entry control to form an association relationship, so that the possibility of user requirements is greatly increased, inconvenience is not brought to the use of a user, and the user can find the required content more conveniently through the pushed information.

Description

Information pushing method and device and information displaying method and device

Technical Field

The invention relates to the technical field of computers, in particular to an information pushing method, an information pushing device, an information displaying method and an information displaying device.

Background

In the prior art, when information is pushed to a user in a client, related pushing settings performed by a developer are simple, the user of the client can receive a large amount of pushing information irrelevant to the requirement of the user, and user experience is poor. Such as: the push information in the home page of the client is pushed to the head, the middle, the tail, the floating strip popup window and the like of the home page, and if the push information is not associated with the user or is not information required by the user, the push information has no effect on the user, and the normal use of the user is influenced.

Disclosure of Invention

The invention aims to provide an information pushing method and device for increasing user experience effect, and a method and device for information.

According to an aspect of the present invention, a method for pushing information is provided, wherein the method includes the following steps:

acquiring user information from a client of user equipment and display position information of one or more application entry controls;

determining information to be sent matched with the user information and display position information displayed correspondingly according to the user information of the client;

and pushing the information to be sent and the correspondingly displayed display position information to a client of the user equipment.

According to another aspect of the present invention, there is also provided an apparatus for pushing information, wherein the apparatus includes the following:

means for obtaining user information from a client of a user device and display location information for one or more application portal controls;

the device is used for determining information to be sent matched with the user information and display position information displayed correspondingly according to the user information of the client;

and the device is used for pushing the information to be sent and the correspondingly displayed display position information to a client of the user equipment.

According to yet another aspect of the present invention, there is also provided a method for displaying information, wherein the method comprises the steps of:

sending user information of a client of user equipment to network equipment;

receiving information to be sent, which is determined by the network equipment according to user information of a client of the user equipment and is matched with the user information;

and displaying the information to be sent in an application entrance control area of a client of the user equipment.

According to still another aspect of the present invention, there is also provided an apparatus for displaying information, wherein the apparatus includes:

means for transmitting user information of a client of a user device to a network device;

the device is used for receiving the information to be sent, which is determined by the network equipment according to the user information of the client of the user equipment and is matched with the user information;

and means for displaying the information to be sent in an application entry control area of a client of the user equipment.

Compared with the prior art, the invention has the following advantages: in the prior art, when information is pushed, the information is generally pushed to a home page of a client, or is displayed in a form of a through advertising picture, or is displayed in a form of a floating popup window, or is displayed in other forms, and the displayed pushed information has no association with the requirements of a user and cannot determine whether the information is the information required by the user, so that inconvenience is generally brought to the user when the information is pushed to the client. In the scheme of the invention, before information is pushed to the client, user information of the client from user equipment and display position information of one or more application inlet controls are obtained, information to be sent matched with the user information and display position information displayed correspondingly are determined according to the user information of the client, and the information to be sent and the display position information displayed correspondingly are pushed to the client of the user equipment, so that the information to be sent is displayed in an application inlet control area. The information to be sent and the display position information displayed by the information to be sent are determined based on the user information of the client, so that an association relation is formed between the information to be sent and the display position information displayed by the information to be sent and the user information of the client. And the user can find the required content more conveniently through the pushed information so as to carry out further operation. Meanwhile, the information to be sent is pushed to the application inlet control area of the client side to be displayed, so that the information pushed to the application inlet control area of the client side cannot be randomly displayed at other positions in the client side. Such as: the information is not displayed in the form of a banner advertisement or a floating popup window at other positions of the client, but is only displayed in the application entry control area of the client. Compared with the prior art, the information display mode can accurately position, push and display, does not bring inconvenience to users, can meet information required by the users, and improves the experience effect of the users.

Drawings

Other features, objects and advantages of the invention will become more apparent upon reading of the detailed description of non-limiting embodiments made with reference to the following drawings:

fig. 1 is a flowchart illustrating a method for pushing information according to an embodiment of the present invention;

fig. 2 is a flowchart illustrating a method for pushing information according to another embodiment of the present invention;

fig. 3 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention;

fig. 4 is a schematic structural diagram of an information pushing apparatus according to another embodiment of the present invention;

fig. 5 is a schematic structural diagram of an information pushing apparatus according to another embodiment of the present invention;

FIG. 6 is a flow chart illustrating a method for displaying information according to one embodiment of the present invention;

fig. 7 is a schematic diagram of an apparatus for displaying information according to an embodiment of the present invention.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the operations as a sequential process, many of the operations can be performed in parallel, concurrently, or simultaneously. In addition, the order of the operations may be re-arranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.

The term "computer device" or "computer" in this context refers to an intelligent electronic device that can execute predetermined processes such as numerical calculation and/or logic calculation by running predetermined programs or instructions, and may include a processor and a memory, wherein the processor executes a pre-stored instruction stored in the memory to execute the predetermined processes, or the predetermined processes are executed by hardware such as ASIC, FPGA, DSP, or a combination thereof. Computer devices include, but are not limited to, servers, personal computers, laptops, tablets, smart phones, and the like.

The computer equipment comprises user equipment and network equipment. Wherein the user equipment includes but is not limited to computers, smart phones, PDAs, etc.; the network device includes, but is not limited to, a single network server, a server group consisting of a plurality of network servers, or a Cloud Computing (Cloud Computing) based Cloud consisting of a large number of computers or network servers, wherein Cloud Computing is one of distributed Computing, a super virtual computer consisting of a collection of loosely coupled computers. Wherein the computer device can be operated alone to implement the invention, or can be accessed to a network and implement the invention through interoperation with other computer devices in the network. The network in which the computer device is located includes, but is not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and the like.

It should be noted that the user equipment, the network device, the network, etc. are only examples, and other existing or future computer devices or networks may also be included in the scope of the present invention, and are included by reference.

The methods discussed below, some of which are illustrated by flow diagrams, may be implemented by hardware, software, firmware, middleware, microcode, hardware description languages, or any combination thereof. When implemented in software, firmware, middleware or microcode, the program code or code segments to perform the necessary tasks may be stored in a machine or computer readable medium such as a storage medium. The processor(s) may perform the necessary tasks.

Specific structural and functional details disclosed herein are merely representative and are provided for purposes of describing example embodiments of the present invention. The present invention may, however, be embodied in many alternate forms and should not be construed as limited to only the embodiments set forth herein.

It will be understood that, although the terms first, second, etc. may be used herein to describe various elements, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. For example, a first element may be termed a second element, and, similarly, a second element may be termed a first element, without departing from the scope of example embodiments. As used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.

It will be understood that when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may be present. In contrast, when an element is referred to as being "directly connected" or "directly coupled" to another element, there are no intervening elements present. Other words used to describe the relationship between elements (e.g., "between" versus "directly between", "adjacent" versus "directly adjacent to", etc.) should be interpreted in a similar manner.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of example embodiments. As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used herein, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.

It should also be noted that, in some alternative implementations, the functions/acts noted may occur out of the order noted in the figures. For example, two figures shown in succession may, in fact, be executed substantially concurrently, or the figures may sometimes be executed in the reverse order, depending upon the functionality/acts involved.

The present invention is described in further detail below with reference to the attached drawing figures.

Fig. 1 is a flowchart illustrating a method for pushing information according to an embodiment of the present invention. Fig. 3 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention. The pushing method of the information includes step S101, step S102 and step S103 performed by the pushing device in fig. 3.

The information pushing method comprises the following steps:

step S101: acquiring user information from a client of user equipment and display position information of one or more application entry controls;

step S102: determining information to be sent matched with the user information and display position information displayed correspondingly according to the user information of the client;

step S103: and pushing the information to be sent and the correspondingly displayed display position information to a client of the user equipment.

The information pushing method of the embodiment is mainly realized through a cloud server; the cloud server may be understood as a web server, a server cluster having a plurality of servers, a database having a huge inventory, and the like, but is not limited to the above.

The user equipment for receiving the pushed information in the information pushing method of the embodiment includes, but is not limited to, a PC, a tablet computer, a smart phone, a PDA, and the like.

In this embodiment, the application programs in the "client" user equipment, such as APP and browser, are provided.

It should be noted that the cloud server, the user device and the client are only examples, and other existing or future network devices and user devices may be applicable to the present invention, and are included in the scope of the present invention and are included by reference. In addition, the embodiments in the present invention are merely examples, and the embodiments may be freely combined with each other, or a plurality of embodiments may be combined with each other, as long as the effects of the present invention can be achieved.

The method according to the present embodiment includes step S101, step S102, and step S103.

In step S101, the push apparatus first acquires user information of the client.

The method for acquiring the user information from the client of the user equipment and the display position information of the one or more application entry controls by the push device includes, but is not limited to:

1) registration information when a client user registers a client.

Specifically, the registration information includes age, sex, hobby, place of residence, and the like, and the push device can perform the next operation according to the age, sex, hobby, place of residence, and the like after acquiring the information of the user, such as age, sex, hobby, place of residence, and the like.

2) And the use information of the client in the use process.

Specifically, the usage information is information of the user in using the application client, such as: the application program client side of the application program used by the user is the 'hundredth wallet', the user searches for 'kendiry' by the 'hundredth wallet', the 'kendiry' is the use information in the 'hundredth wallet' application program client side, and the push device can obtain the use information to perform the next operation.

3) The geographic position information of the client in the using process.

Specifically, the geographic location information is the geographic location information content of the user when using the client, such as: the client used by the user is a 'hundredth wallet', the pushing device can acquire information such as brand activities or preferential activities searched in a preset space range in the using process, and particularly the pushing device can acquire the 'kendyy' preferential activities for carrying out the next operation when the 'kendyy' preferential activities for reducing the price are just nearby. The preset space may be set to be 100 meters, 500 meters, 1000 meters, or other values.

It should be noted that, the above examples are only for better illustrating the technical solutions of the present invention, and not for limiting the present invention, and those skilled in the art should understand that any client user information should be included in the scope of the present invention.

The information pushing method further comprises a step of establishing a personal information profile, wherein the step of establishing the personal information profile comprises the following steps: acquiring registration information of a client of user equipment and use information of the client; and establishing a personal information file according to the registration information of the client and the use information of the client.

The user information comprises a personal information file, and the personal information file is formed according to the user information.

Specifically, the pushing device acquires the registration information and the use information of the user at the client of the user equipment, and establishes a personal database corresponding to the user and a personal information file corresponding to the user, so as to establish a more personalized connection with the user. The personal information profile of the present embodiment may be formed according to 1) registration information of the client user during registration and 2) usage information of the client during usage of the client, of the user information.

In step S102, the push device determines, according to the user information of the client, information to be sent that matches the user information and display position information that is displayed correspondingly.

The push device generates information to be sent and display position information correspondingly displayed by the information to be sent through user information of the client, and the information to be sent and the display position information correspondingly displayed by the information to be sent are matched with the user information, so that a mutual association relation is formed between the information to be sent and the display position information correspondingly displayed by the information to be sent and the user.

Specifically, in a preferred embodiment of the present invention, the push device determines, through a personal information profile, to-be-sent information matched with the personal information profile and display position information displayed correspondingly, where the personal information profile includes registration information of the client and usage information of the client.

In step S103, the information to be sent and the display position information displayed correspondingly are pushed to the client of the user equipment. Namely, the information to be sent is pushed to the application entry control area of the client side through the pushing device to be displayed.

Wherein the application portal controls include, but are not limited to: scanning, paying codes, NFC (Near Field Communication ) payment and proximity; the user information includes a personal information profile. In contrast, the information to be sent is pushed to the application entry control so as not to block information at other parts in the client, so that a display interface of the client is neat and elegant. And the information to be sent is pushed to the application entry control, so that other contents of the client cannot be shielded, normal use of the user cannot be influenced, and the requirements of the user are met. According to the embodiment, more personalized contact is established with the user based on the personal information archive of the user, a personalized, precise and diverse mode is realized for the information pushed to the user, the information is better pushed, and better experience is given to the user.

Specifically, the implementation manner of the pushing device in pushing the information to be sent to the application entry control area of the client includes but is not limited to:

1) when the number of the information to be sent is one, the pushing device directly pushes the information to be sent to an application entry control area of the client to be displayed.

Such as: the client is a 'Baidu wallet', the information to be sent is 'Kendeki', and the pushing device directly pushes the 'Kendeki' information to a scanning scan of an application entry control in the client. Of course, the pushing device may also directly push the "kendyl" information into the vicinity of the application entry control in the client or into another application entry control.

2) And when the information to be sent is one, pushing the information to be sent to a plurality of application entrance control areas of the client side for displaying.

Such as: the client is a 'Baidu wallet', the information to be sent is 'Kendeki', and the pushing device can push the 'Kendeki' information to a sweep of the application portal control in the client and two nearby application portal controls. Of course, the push device may also push this "kentucky" information into the sweep of the application portal control in the client, the NFC payment, and the three nearby application portal controls, or into other application portal controls.

3) And when the number of the information to be sent is multiple, screening out one information to be sent from the multiple information to be sent and pushing the information to be sent to an application inlet control area of the client for displaying.

Such as: the client is a 'Baidu wallet', the information to be sent comprises 'Kendeki' and 'true Kung fu', the pushing device matches the 'Kendeki' and the 'true Kung fu' with a personal information file of user information, and if the user uses the 'true Kung fu' in the client before and does not use the 'Kendeki', or uses the 'true Kung fu' more times than the 'Kendeki', the pushing device pushes the 'true Kung fu' into a scanning of the client. Likewise, push to nearby or other application portal controls may also be possible.

4) And when the number of the information to be sent is multiple, directly pushing the multiple information to be sent to an application entrance control area of the client to display or pushing several pieces of the multiple information to be sent to an application entrance control area of the client to display.

Such as: the client is a 'Baidu wallet', the information to be sent comprises 'Kendeji', 'Mclora' and 'true kung fu', and the pushing device pushes the 'Kendeji', 'Mclora' and 'true kung fu' into a scanning scan simultaneously or pushes two of the 'Kendeji', 'Mclora' and 'true kung fu' into the scanning scan. The manner of screening information here is the same as in 3) above. Of course, the information to be sent can also be pushed to the nearby or other application entry controls.

5) And when the information to be sent is multiple, directly pushing the multiple information to be sent to multiple application entrance control areas of the client side for display or pushing several pieces of the multiple information to be sent to the multiple application entrance control areas of the client side for display.

Such as: the client is a 'hundredth wallet', the information to be sent comprises 'kendirk', 'mcdonald' and 'true kungfu', and the pushing device pushes the 'kendirk', 'mcdonald' and 'true kungfu' into scanning, NFC payment and the vicinity respectively, or pushes two of the 'kendirk', 'mcdonald', the 'mcdonald' and the 'true kungfu' into the scanning and the vicinity respectively. The manner of screening information here is the same as in 3) above.

The information to be sent is matched with the personal information file of the user information, namely, the information to be sent is correlated with the personal information file of the user information, so that the possibility that the user needs the information to be sent is greatly increased compared with the pushed information which is not matched with the user information, the normal use of the client by the user is not influenced, the information required by the user is pushed to the application entry control of the client according to the user requirement, the user can use the information more conveniently, the user requirement is met, and better experience is provided for the user.

The push device obtains user information from a client of the user equipment, and also obtains display position information of one or more application entry controls, where the number of the application entry controls may be one or multiple. And pushing the information to be sent to an application inlet control area of the appointed client side through a pushing device to display, so that the information is pushed.

Specifically, the application entry control is matched with the information to be sent, the information such as brands and storefronts frequently used by the user is displayed at the position of the application entry control of the client interface through the personal information file of the user information, the user can click the application entry control to quickly enter a page needing to enter, the user needs can be quickly and accurately met, and the time for the user to search the required information is greatly saved. And the user frequently clicks the application entrance control, so that the clicking amount of the application entrance control by the user is increased, and the good feeling of the product by the user is increased.

For example: the user opens his client "hundredth wallet", who scans "kentucky" often with the application portal control in the "hundredth wallet" and purchases "kentucky" products after the scanning operation. The purchase of the kendiry is realized through the scanning application entrance control in the hundredth wallet, so that the pushing device matches the kendiry in the information to be sent with the scanning application entrance control of the client, and pushes the scanning application entrance control of the kendiry to the scanning application entrance control of the client. When the user uses the 'hundredth wallet' and clicks the 'scanning' position, the pushing device judges the click of the user, if the click position of the user is 'kentucky' in 'scanning', the user directly enters a kentucky storefront, and if the click position of the user is at other positions in 'scanning', the user enters a scanning interface. Other application portal controls are similar to the "sweep" described above and will not be described in detail here.

It should be noted that, the foregoing examples are only for better illustrating the technical solutions of the present invention, and are not limiting to the present invention, and it should be understood by those skilled in the art that any method for matching the user information with the information to be sent and the display position information displayed by the information to be sent, and pushing the information to be sent to the application entry control position in the client, is included in the scope of the present invention.

In the prior art, when information is pushed, the information is generally pushed to a home page of a client, or is displayed in a form of a banner advertisement picture, or is displayed in a form of a floating layer pop window, or is displayed in other modes, so that an interface of the client is shielded.

In contrast, the information to be sent is pushed to the application inlet control so as not to shield the information of other parts in the client, so that a display interface of the client is neat and elegant. And the information to be sent is pushed to the application entry control, so that other contents of the client cannot be shielded, normal use of the user cannot be influenced, and the requirements of the user are met.

In the prior art, the displayed push information has no association with the user's requirement, and it cannot be determined whether the information is the information required by the user, so that it is usually inconvenient for the user to push the information to the client.

In the scheme of the invention, more personalized contact is established with the user based on the personal information file of the user in the client of the user equipment, and the information pushed to the user realizes a personalized, precise and diversified mode, so that the information is better pushed and better experience is provided for the user. Before information is pushed to a client, information to be sent and display position information displayed by the information to be sent are formed through acquired user information and an application entry control for specifying a display position, the information to be sent is determined based on a personal information file of the user information of the client, and therefore an association relation is formed between the information to be sent and the user information of the client.

Meanwhile, the information to be sent is pushed to the application entry control area of the client to be displayed, so that the information pushed to the client cannot be randomly displayed at other positions of the client, such as: compared with the prior art, the information display mode can accurately position, push and display, cannot bring inconvenience to the use of a user, can meet the information required by the user, and increases the experience effect of the user.

Fig. 2 is a flowchart illustrating a method for pushing information according to another embodiment of the present invention. The method of the embodiment is mainly implemented by the pushing device, and any description of the pushing device in the embodiment shown in fig. 1 is included herein by way of reference.

The method according to the present embodiment includes step S201, step S202, and step S203.

Wherein, the step S202: the step of determining the information to be sent matched with the user information and the display position information displayed corresponding to the information to be sent according to the user information of the client of the user equipment comprises the following steps: and determining the information to be sent matched with the personal information file and the geographical position information and the display position information displayed correspondingly according to the personal information file and the geographical position information of the user information.

The step of determining the information to be sent matched with the user information and the display position information displayed correspondingly according to the user information of the client comprises the following steps: acquiring search brand activities and preferential information in a preset spatial range near the geographic position information of the client based on the geographic position information of the client; and matching the acquired brand activity and the discount information with the personal information file to determine the information to be sent matched with the personal information file.

The personal information file comprises registration information when the client user registers the client and use information of the client in the use process.

The client user can register the registration information when registering the client, wherein the registration information comprises age, sex, hobby, place of residence and the like, and the pushing device can perform the next operation according to the age, sex, hobby, place of residence and the like after acquiring the information of the age, sex, hobby, place of residence and the like of the user.

Wherein, the use information of the client in the use process is the information of the user in the use process of the client, such as: the client side is used by the user as the 'hundredth wallet', the user searches for 'kendiry' by the 'hundredth wallet', the 'kendiry' is the use information in the 'hundredth wallet' client side, and the push device can obtain the use information to perform the next operation.

The geographic location information is geographic location information of the client in the using process, and the geographic location information is information content of a geographic location where the user uses the client, such as: the client used by the user is a 'hundredth wallet', the pushing device can acquire information such as brand activities or preferential activities searched in a preset space range when the pushing device is used, and particularly when the 'kendiry' is just nearby to do the discount activities, the pushing device can acquire the discount activities of the 'kendiry' to carry out the next operation. The preset space may be set to be 100 meters, 500 meters, 1000 meters, or other values.

The scheme of the invention learns the real requirement of the user through the three information, namely the registration information, the use information and the geographic position information of the user information, forms the information to be sent matched with the user information and the display position information correspondingly displayed, and pushes the information to be sent to the application entry control of the client so as to meet the requirement of the user. Therefore, a personalized, precise and diversified combined mode is provided for the user, and information can be better pushed or displayed.

For example: the user uses the client side of the 'Baidu wallet', the user enters the app home page of the 'Baidu wallet', the pushing device acquires user information to establish a personal information file, more personalized contact is established with the user, and the real requirements of the user are known based on geographic position information, so that the pushing device can accurately push information or information set by the user to the three application entry controls (scanning, payment code, namely NFC payment) at the head part to remind the user according to the environment and scene where the user is located, namely three tabs at the head part of the app home page. Thereby facilitating the use of the user.

Similarly, in this scheme, the pushing device may push one or more pieces of information to be sent to one application entry control, and the pushing device may also push one or more pieces of information to be sent to multiple application entry controls, where the manner of pushing information in this scheme is the same as that in the scheme in fig. 1, and details are not described here.

Compared with the embodiment in fig. 1, the matching user information between the information to be sent and the display position information displayed correspondingly also includes the geographical position information, so that the push device can accurately acquire the geographical position information of the user, and further can more accurately push the information for the user.

Step S201 may refer to step S101 in fig. 1, and step S203 may refer to step S103 in fig. 1, and the embodiment in fig. 1 has been described in detail and is not repeated herein.

It should be noted that, the above examples are only for better illustrating the technical solutions of the present invention, and not for limiting the present invention, and those skilled in the art should understand that any technical solution that the user information of the client includes the geographic location information should be included in the scope of the present invention.

Fig. 3 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention. The device for pushing information (hereinafter referred to as "pushing device") comprises a device (hereinafter referred to as "first obtaining device 301") for obtaining user information from a client of a user equipment and display position information of one or more application entry controls, a device (hereinafter referred to as "first determining device 302") for determining information to be sent matched with the user information and display position information displayed correspondingly according to the user information of the client, and a device (hereinafter referred to as "first sending device 303") for pushing the information to be sent and the display position information displayed correspondingly to the client of the user equipment.

The first obtaining device 301 is configured to obtain user information of the client user and display position information of the application entry control.

The first obtaining device 301 obtains the user information in the user information of the client, where the user information includes but is not limited to:

1) registration information when a client user registers a client.

2) And the use information of the client in the use process.

3) The geographic position information of the client in the using process.

According to the scheme, the information to be sent is pushed to the application inlet control to be displayed, instead of a through column advertisement diagram, and in contrast, the information to be sent is pushed to the application inlet control without blocking information of other parts in the client, so that a display interface of the client is neat and elegant. And the information to be sent is pushed to the application entry control, so that other contents of the client cannot be shielded, normal use of the user cannot be influenced, and the requirements of the user are met.

The scheme of the invention pushes the information to be sent to the application entrance control area of the client for display, so that the information pushed to the client cannot be randomly displayed in other positions of the client, such as: compared with the prior art, the information display mode can accurately position, push and display, cannot bring inconvenience to the use of a user, can meet the information required by the user, and increases the experience effect of the user.

Fig. 4 is a schematic structural diagram of an information pushing apparatus according to another embodiment of the present invention, which is combined with fig. 3, the device for pushing information (hereinafter referred to as "pushing device") comprises a device for acquiring user information from a client of a user equipment and display position information of one or more application entrance controls (hereinafter referred to as "second acquiring device 401"), a device for determining information to be sent which is matched with the user information according to the user information of the client (hereinafter referred to as "second determining device 402"), a device for pushing the information to be sent to an application entrance control area of the client for display (hereinafter referred to as "second sending device 403"), and a device for establishing a personal information file according to registration information and use information of the client (hereinafter referred to as "first personal information device 404").

The second obtaining device 401 obtains the user information in the user information of the client, where the user information includes but is not limited to:

1) registration information when a client user registers a client.

Specifically, the registration information includes age, sex, hobby, place of residence, and the like, and the first obtaining device 301 can perform the next operation according to the age, sex, hobby, place of residence, and the like after obtaining the information of the age, sex, hobby, place of residence, and the like of the user.

2) And the use information of the client in the use process.

Specifically, the usage information is information of the user in the process of using the client, such as: the client used by the user is the "hundredth wallet", and the user searches for the "kendiry" with the "hundredth wallet", and the "kendiry" is the use information in the "hundredth wallet" client, and the second obtaining device 401 can obtain the use information to perform the next operation.

3) The geographic location information in the process of the client is used.

Specifically, the geographic location information is information content of a geographic location where the user uses the client, such as: the client used by the user is a 'hundredth wallet', when the client is used, the second obtaining device 401 can obtain information such as brand activities or preferential activities searched in a preset space range, and particularly when the 'kendyy' is just making discount activities nearby, the first obtaining device 401 can obtain the discount activities of the 'kendyy' to perform the next operation. The preset space may be set to be 100 meters, 500 meters, 1000 meters, or other values.

The user information comprises a personal information file, and the establishment of the personal information file is formed according to the registration information and the use information of the user information.

Specifically, the second obtaining device 401 obtains the registration information and the usage information of the user and the first personal information device 404 establishes a personal database corresponding to the user and a personal information profile corresponding to the user, so as to establish a more personalized connection with the user.

The second obtaining device 401 determines, according to the user information of the client and the display position information of the application entry control, information to be sent that matches the user information and display position information that is displayed correspondingly.

The second determining device 402 generates the information to be sent and the display position information displayed correspondingly according to the user information of the client and the display position information of the application entry control, and the information to be sent and the user information are matched with each other, so that a mutual association relationship is formed between the information to be sent and the user.

Specifically, the second determining device 402 determines the information to be sent, which is matched with the personal information profile, by the personal information profile, where the personal information profile includes the registration information of the client and the usage information of the client.

The second sending device 403 pushes the information to be sent and the correspondingly displayed display position information to an application entry control area of the client of the user equipment for display.

Wherein the application portal controls include, but are not limited to: scanning, paying codes, NFC payment and nearby; the user information includes a personal information profile. In contrast, the information to be sent is pushed to the application entry control so as not to block information at other parts in the client, so that a display interface of the client is neat and elegant. And the information to be sent is pushed to the application entry control, so that other contents of the client cannot be shielded, normal use of the user cannot be influenced, and the requirements of the user are met. According to the embodiment, more personalized contact is established with the user based on the personal information archive of the user, a personalized, precise and diverse mode is realized for the information pushed to the user, the information is better pushed, and better experience is given to the user.

Specifically, the implementation manner of the second sending device 403 in pushing the information to be sent to the client application entry control area includes, but is not limited to:

1) when there is one message to be sent, the second sending device 403 directly pushes the message to be sent to an application entry control area of the client for display.

Such as: the client is a "hundredth wallet", and the one to-be-sent message is "kendyki", the second sending device 403 directly pushes the "kendyki" message into a scan of the application portal control in the client. Of course, the second sending device 403 may also directly push the "kendyl" information to the vicinity of the application entry control in the client or to another application entry control.

2) When there is one message to be sent, the second sending device 403 pushes the message to be sent to a plurality of application entry control areas of the client for display.

Such as: the client is a "hundredth wallet", and the one to-be-sent message is "kendyy", the second sending device 403 can push the "kendyy" message to the sweep of the application portal control in the client and two nearby application portal controls. Of course, the second sending device 403 may also push the "kendyl" information to the sweep of the application portal control in the client, the NFC payment, and the three nearby application portal controls, or to other application portal controls.

3) When there are a plurality of messages to be sent, one message to be sent is screened from the plurality of messages to be sent and is pushed to an application entry control area of the client side for display through the second sending device 403.

Such as: the client is a "hundredth wallet", the information to be sent includes "kentucky" and "true knifing", the second sending device 403 matches the "kentucky" and the "true knifing" with the personal information profile of the user information, and if the user has used the "true knifing" in the client before but not used the "kentucky", or the number of times of using the "true knifing" is more than that of the "kentucky", the "true knifing" is pushed to the scan of the client. Likewise, push to nearby or other application portal controls may also be possible.

4) When there are a plurality of pieces of information to be sent, the plurality of pieces of information to be sent are directly pushed to an application entry control area of the client through the second sending device 403 to be displayed, or several pieces of the plurality of pieces of information to be sent are pushed to an application entry control area of the client to be displayed.

Such as: the client is a "hundredth wallet", the information to be sent includes "kentucky", "mcdonald 'and" true kungfu ", and the second sending device 403 pushes" kentucky "," mcdonald' and "true kungfu" simultaneously into a scan, or pushes two of them into a scan. The manner of screening information here is the same as in 3) above. Of course, the information to be sent can also be pushed to the nearby or other application entry controls.

5) When there are multiple pieces of information to be sent, the second sending device 403 directly pushes the multiple pieces of information to be sent to multiple application entry control areas of the client to be displayed, or pushes several pieces of the multiple pieces of information to be sent to multiple application entry control areas of the client to be displayed.

Such as: the client is a "hundredth wallet", the information to be sent includes "kentucky", "mcdonald 'and" true kungfu ", and the second sending device 403 pushes" kentucky "," mcdonald' and "true kungfu" into the sweep, NFC payment and vicinity, respectively, or pushes two of them into the sweep and vicinity. The manner of screening information here is the same as in 3) above.

The second obtaining device 401 obtains the user information from the client of the user equipment, and also obtains the display position information of one or more application entry controls, where the number of the application entry controls may be one or multiple. The information to be sent is pushed to the application entry control area of the specified client through the second sending device 403 to be displayed, so that the pushing of the information is completed.

For example: the user opens his client "hundredth wallet", who scans "kentucky" often with the application portal control in the "hundredth wallet" and purchases "kentucky" products after the scanning operation. The purchase of "kendiry" is effected by the "sweep" application portal control in the "hundredth wallet", whereby the second sending means 403 matches "kendiry" in the information to be sent with the application portal control "sweep" of the client, pushing this "kendiry" information to the location of the application portal control "sweep" of the client. When the user uses the "hundredth wallet" and clicks the "scan" position, the second sending device 403 determines the click of the user, and if the click position of the user is "kentucky" in "scan", the user directly enters the kentucky storefront, and if the click position of the user is at another position of "scan", the user enters the scan interface. Other application portal controls are similar to the "sweep" described above and will not be described in detail here.

It should be noted that, the foregoing examples are only for better illustrating the technical solutions of the present invention, and are not limiting to the present invention, and those skilled in the art should understand that any device for matching the user information and the information to be sent with each other and pushing the information to be sent to the application portal control position in the client should be included in the scope of the present invention.

In the scheme of the invention, more personalized contact is established with the user based on the personal information file of the user, the information pushed to the user is personalized, precise and diversified, the information is better pushed, and better experience is provided for the user. The information to be sent is formed before the information is pushed to the client side, and the information to be sent is determined based on the personal information file of the user information of the client side, so that an association relation is formed between the information to be sent and the user information of the client side.

Meanwhile, the scheme of the invention pushes the information to be sent to the application entrance control area of the client for display, so that the information pushed to the client can not be randomly displayed in other positions of the client, such as: compared with the prior art, the information display mode can accurately position, push and display, cannot bring inconvenience to the use of a user, can meet the information required by the user, and increases the experience effect of the user.

Fig. 5 is a schematic structural diagram of an information pushing apparatus according to another embodiment of the present invention. With reference to fig. 3 and fig. 4, the pushing device of the present embodiment includes a third obtaining device 501, a third determining device 502, a third sending device 503, and a second personal information device 504; the third determining device 502 is configured to determine, according to the personal information profile and the geographic location information of the user information, to-be-sent information matched with the personal information profile and the geographic location information, and display location information that is displayed correspondingly.

The second personal information device 504 establishes a personal information profile including registration information of the client user when registering the client and usage information of the client during the usage process, through the registration information and the usage information of the user.

The third obtaining device 501 obtains the information of the age, sex, hobby, place of residence, etc. of the user, and then can perform the next operation according to the information of the age, sex, hobby, place of residence, etc.

The use information of the client in the use process is information of the user in the use process of the client, such as: the user uses the client as the "hundredth wallet", and the user searches for the "kendiry" with the "hundredth wallet", and the "kendiry" is the use information in the "hundredth wallet" client, and the third obtaining device 501 can obtain the use information to perform the next operation.

The geographic location information is geographic location information when the client is used, and the geographic location information is information content of a geographic location where the user is located when the client is used, such as: the client used by the user is a 'hundredth wallet', when the client is used, the second obtaining device 201 can obtain information such as brand activities or preferential activities searched in a preset space range, and particularly when the 'kendyy' is just making discount activities nearby, the second obtaining device 201 can obtain the 'kendyy' discount activities to perform the next operation. The preset space may be set to be 100 meters, 500 meters, 1000 meters, or other values.

The scheme of the invention learns the real requirements of the user through the three information, namely the registration information, the use information and the geographical position information of the user information, forms the information to be sent matched with the user information, and pushes the information to be sent to the application inlet control of the application information so as to meet the requirements of the user. Therefore, a personalized, precise and diversified combined mode is provided for the user, and information can be better pushed or displayed.

For example: the user uses the client of the "Baidu wallet", enters the app home page of the "Baidu wallet", and the third obtaining device 501 obtains the user information to build a personal information file, to build a more personalized connection with the user, and to know the real needs of the user based on the geographical location information, so that the third sending device 503 can accurately push information or information set by the user to the first three application entry controls (scanning, payment code, i.e. NFC payment) to remind the user according to the environment and scene where the user is located, i.e. three tabs at the head of the app home page. Thereby facilitating the use of the user.

Similarly, in this embodiment, the third sending device 503 may push one or more pieces of information to be sent to one application entry control, and the third sending device 503 may also push one or more pieces of information to be sent to multiple application entry controls, where the manner of pushing information in this embodiment is the same as that in the embodiment in fig. 4, and details are not described here.

In this embodiment, compared with the embodiment in fig. 4, the information of the user matched with the information to be sent also includes the geographic location information, so that the third obtaining device 501 can accurately obtain the geographic location information of the user, and further can more accurately push information for the user.

The third obtaining device 501 may refer to the second obtaining device 401 in fig. 4, the third sending device 503 may refer to the second sending device 403 in fig. 4, and the second personal information device 504 may refer to the first personal information device 404 in fig. 4, which are described in detail in the embodiment in fig. 4 and are not described again.

FIG. 6 is a flow chart of a method for displaying information according to one embodiment of the invention. In the embodiment, the method for displaying information is mainly implemented by user equipment; including but not limited to PCs, tablets, smart phones, PDAs, etc.

In this embodiment, the user receives the information pushed by the network device and displays the information in the client of the user device.

The network device of this embodiment may be understood as a cloud server, a network server, a server cluster with a plurality of servers, a database with a huge inventory, and the like, but is not limited to the foregoing.

The information display method of the embodiment comprises the following steps: step S601, step S602, and step S603.

Specifically, step S601: sending user information of a client of user equipment to network equipment;

step S602: receiving information to be sent, which is determined by the network equipment according to user information of a client of the user equipment and is matched with the user information;

step S603: and displaying the information to be sent in an application entrance control area of a client of the user equipment.

In the scheme of the invention, the user information of the client of the user equipment is firstly sent to the network equipment, the network equipment is received to determine the information to be sent matched with the user information according to the user information of the client of the user equipment, and then the information to be sent is displayed in the application inlet control area of the client of the user equipment. The information to be sent and the user information are matched with each other, so that an association relation is formed between the information to be sent and the user information of the client, the possibility of user requirements is greatly increased for the user compared with information which is not associated with the user by the display information, the information to be sent pushed by the network equipment is directly displayed in the area of the application inlet control of the client of the user equipment, and inconvenience is not brought to the user when the information to be sent is displayed in the application inlet control of the client. And the user can find the required content more conveniently through the information so as to carry out further operation. Meanwhile, the information to be sent is displayed in the application entrance control area of the client, so that the information can not be randomly displayed in other positions in the client. Such as: the information is not displayed in the form of a banner advertisement or a floating popup window at other positions of the client, but is only displayed in the application entry control area of the client. Compared with the prior art, the information display mode can accurately position, push and display, does not bring inconvenience to users, can meet information required by the users, and improves the experience effect of the users.

FIG. 7 is a diagram of an apparatus for displaying information according to an embodiment of the present invention. In this embodiment, the device (hereinafter referred to as "master control device") may be understood as a PC, a tablet computer, a smart phone, a PDA, or the like, but the master control device is not limited to the above.

The general control device includes a device (hereinafter referred to as "transmitting device 701") for transmitting the user information of the client of the user equipment to the network device;

means (hereinafter referred to as "receiving means 702") for receiving information to be sent, which is determined by the network device to match with the user information according to the user information of the client of the user device;

and means (hereinafter, referred to as "display means 703") for displaying the information to be sent in an application entry control area of the client of the user equipment.

With reference to fig. 6, the method for displaying information in fig. 6 implements the steps in fig. 6 through the general control device in this embodiment.

Specifically, step S601: the transmitting device 701 transmits user information of a client of the user equipment to the network equipment;

step S602: a receiving device 702 receives information to be sent, which is determined by the network device according to user information of a client of the user device and matches with the user information;

step S603: the display device 703 displays the information to be sent in an application entry control area of the client of the user equipment.

In the scheme of the present invention, first, a transmitting device 701 of a master control device sends user information of a client of a user equipment to a network device, a receiving device 702 of the master control device receives the information to be sent, which is determined by the network device according to the user information of the client of the user equipment and is matched with the user information, and a display device 703 of the master control device displays the information to be sent in an application entry control area of the client of the user equipment. Because the information to be sent and the user information are matched with each other, an association relation is formed between the information to be sent and the user information of the client, for the user, the display information greatly increases the possibility of user requirements compared with information which is not associated with the user, the information to be sent pushed by the network equipment is directly displayed in the area of the application inlet control of the client of the user equipment through the display device 703, and the information to be sent is displayed in the area of the application inlet control of the client and cannot bring inconvenience to the user when being displayed. And the user can find the required content more conveniently through the information so as to carry out further operation. Meanwhile, the information to be sent is displayed to the application entrance control area of the client through the display device, so that the information can not be randomly displayed at other positions in the client. Such as: the information is not displayed in the form of a banner advertisement or a floating popup window at other positions of the client, but is only displayed in the application entry control area of the client. Compared with the prior art, the information display mode can accurately position, push and display, does not bring inconvenience to users, can meet information required by the users, and improves the experience effect of the users.

It is noted that the present invention may be implemented in software and/or in a combination of software and hardware, for example, the various means of the invention may be implemented using Application Specific Integrated Circuits (ASICs) or any other similar hardware devices. In one embodiment, the software program of the present invention may be executed by a processor to implement the steps or functions described above. Also, the software programs (including associated data structures) of the present invention can be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Further, some of the steps or functions of the present invention may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the system claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

While exemplary embodiments have been particularly shown and described, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the claims. The protection sought herein is as set forth in the claims below.

Claims

1. A method for pushing information, wherein the method comprises the following steps:

determining information to be sent matched with the user information and display position information displayed correspondingly according to the user information of the client, wherein the display position information of the information to be sent is the display position information of one or more matched application inlet controls;

and pushing the information to be sent and the correspondingly displayed display position information to a client of the user equipment so as to display the information to be sent in a corresponding application entrance control area.

2. The push method of claim 1, wherein the user information comprises a personal information profile;

the step of determining the information to be sent matched with the user information and the display position information displayed correspondingly according to the user information of the client comprises the following steps:

and determining the information to be sent matched with the personal information file according to the personal information file.

3. The push method of claim 2, wherein the user information further includes geographical location information;

acquiring search brand activities and preferential information in a preset spatial range near the geographic position information of the client based on the geographic position information of the client;

and matching the acquired brand activity and the discount information with the personal information file to determine the information to be sent matched with the personal information file.

4. The pushing method according to claim 1, wherein the step of determining, according to the user information of the client, information to be sent that matches the user information and display position information that is displayed correspondingly thereto includes:

and matching one piece of information to be sent with the display position information of one or more application entrance controls.

5. The pushing method according to claim 1, wherein the step of determining, according to the user information of the client, information to be sent that matches the user information and display position information that is displayed correspondingly thereto includes:

and matching a plurality of information to be sent with the display position information of one application entrance control.

6. The push method according to any one of claims 1 to 5, wherein the push method further comprises:

acquiring registration information of a user and use information of a client of the user equipment;

and establishing a personal information file according to the registration information of the user and the use information of the client of the user equipment.

7. An apparatus for pushing information, wherein the apparatus comprises:

the device is used for determining information to be sent matched with the user information and display position information displayed correspondingly according to the user information of the client, wherein the display position information of the information to be sent is the display position information of one or more matched application inlet controls;

and the device is used for pushing the information to be sent and the correspondingly displayed display position information to a client of the user equipment so as to display the information to be sent in a corresponding application inlet control area.

8. The push device of claim 7, wherein the user information comprises a personal information profile;

wherein the means for determining, according to the user information of the client of the user equipment, the information to be sent matching the user information and the display position information displayed correspondingly thereto is configured to:

9. The push device of claim 8, wherein the user information further comprises geographic location information;

acquiring search brand activities and preferential information in a preset spatial range of a geographic position information attachment of a client based on the geographic position information of the client;

10. The pushing device of claim 7, wherein the means for determining, according to the user information of the client of the user equipment, the information to be sent matching the user information and the display position information displayed corresponding thereto is configured to:

and pushing information to be sent to one or more application entrance control areas of the client of the user equipment for display.

11. The pushing device of claim 7, wherein the means for determining, according to the user information of the client of the user equipment, the information to be sent matching the user information and the display position information displayed corresponding thereto is configured to:

and pushing a plurality of information to be sent to an application entry control area of a client of the user equipment for display.

12. The pushing device of any one of claims 7-11, wherein the pushing device further comprises:

means for obtaining registration information of a user and usage information of a client of the user device;

and the device is used for establishing a personal information file according to the registration information of the user and the use information of the client of the user equipment.

13. A method for displaying information, wherein the method comprises the steps of:

sending user information of a client of user equipment to network equipment;

14. An apparatus for displaying information, wherein the apparatus comprises: