CN106779831A - Data screening method, device and electronic equipment - Google Patents
Data screening method, device and electronic equipment Download PDFInfo
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- CN106779831A CN106779831A CN201611109687.8A CN201611109687A CN106779831A CN 106779831 A CN106779831 A CN 106779831A CN 201611109687 A CN201611109687 A CN 201611109687A CN 106779831 A CN106779831 A CN 106779831A
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Abstract
The embodiment of the present invention includes on a kind of data screening method, methods described：When the advertisement position data of seller platform SSP transmissions are received, the ascribed characteristics of population of user is read from the advertisement position data；Detect whether crowd's directional data of predetermined each alternative seller platform DSP matches with the ascribed characteristics of population respectively；When crowd's directional data matches with the ascribed characteristics of population, the corresponding alternative DSP of crowd's directional data is defined as target DSP.The embodiment of the invention also discloses a kind of data screening device and electronic equipment.The technical scheme of the embodiment of the present invention, advertisement transaction platform can not only filter out part DSP, save the network bandwidth, improve server performance, it can also enough improving the directive property of advertisement to be played, and then improve the quality of advertisement putting.
Description
Technical field
The present embodiments relate to communication technical field, in particular, it is related to a kind of data screening method, device and electricity
Sub- equipment.
Background technology
At present, it is stronger as directive property, match precision advertisement putting pattern higher, RTB (Real with user property
Time Bidding, real time bid) advertisement putting pattern is current more popular advertisement putting pattern.Wherein, RTB advertisements are thrown
In mode playback, an advertisement transaction platform is pre-set, the advertisement transaction platform can set up the SSP (Sell- for providing advertisement position
Side Platform, seller platform) with the DSP's (Demand-side Platform, party in request's platform) for needing advertisement position
Contact.In the process of implementation, when advertisement transaction platform receive SSP offer an advertisement position when, due to DSP quantity compared with
It is many, therefore, advertisement transaction platform generally determines to deliver the DSP of advertisement in the advertisement position by way of real time bid, and by institute
The advertisement of the DSP of determination is sent to corresponding SSP, and the advertisement is played with the corresponding advertisement positions of the SSP.
Specifically, when DSP has the advertisement that will deliver, the advertisement transaction that is registered to of itself is put down in advance
Platform, and connect port and be sent to advertisement transaction platform.Likewise, when SSP is provided with advertisement position, SSP is also by advertisement position
Data is activation is to advertisement transaction platform.In the prior art, advertisement transaction platform receive SSP transmission advertisement position data with
Afterwards, the connectivity port of each DSP by being pre-stored, is sent to each DSP, to trigger each by the bid request of the advertisement position
DSP starts real time bid, and at the end of bidding, the advertisement of the DSP of triumph is sent to SSP by advertisement transaction platform, and SSP controls should
Advertisement is played in the advertisement position of corresponding network media, completes the dispensing of the advertisement to the DSP for winning.
Based on foregoing description, in research and practice process, inventor has found that above-mentioned correlation technique at least has following asking
Topic：
Wherein, the different products of different DSP are released advertisement correspondence, and different product towards user it is different, therefore, no
Audient's difference that the advertisement released with DSP is pointed to, based on this, in the prior art, in order to improve the directive property of advertisement putting,
Advertisement position data transmitted by SSP include the attribute data related to etc. audient.However, by advertisement transaction platform is generally to institute
There is DSP to send bid request, cause part DSP to be mismatched because of advertisement position data and self-demand, so as to be not involved in bidding,
Therefore, cause the waste of the network bandwidth, in turn result in the reduction of server performance.
The content of the invention
A kind of data screening method, device and electronic equipment are the embodiment of the invention provides, prior art wave is can solve the problem that
Take the network bandwidth, reduce the problem of server performance.
First aspect according to embodiments of the present invention, there is provided a kind of data screening method, the method includes：
When the advertisement position data of seller platform SSP transmissions are received, read user's from the advertisement position data
The ascribed characteristics of population；Wherein, the ascribed characteristics of population includes sex and the age of user；
Detect crowd's directional data of predetermined each alternative seller platform DSP respectively is with the ascribed characteristics of population
No matching；Wherein, the alternative DSP refers to the DSP of the Fertilizing stage including current time of its respective advertisement；
It is when crowd's directional data matches with the ascribed characteristics of population, crowd's directional data is corresponding alternative
DSP is defined as target DSP.
Optionally, it is defined as after target DSP by the corresponding alternative DSP of crowd's directional data, methods described is also
Including：
The corresponding facility informations of the SSP are read from the advertisement position data；
Whether judge the adapting appts information of each target DSP includes the facility information；
When the adapting appts information of the target DSP includes the facility information, the target DSP is defined as first
DSP to be bidded.
Optionally, it is defined as after target DSP by the corresponding alternative DSP of crowd's directional data, methods described is also
Including：
The user is obtained from the corresponding network medias of the SSP browses record；
User's attention rate highest information described in record is browsed described in extracting；
Read the attribute information of the advertisement of the target DSP；
The DSP that the attribute information is associated with described information is selected as the second DSP to be bidded.
From the description of the present embodiment, this programme can be carried out with the multiple parameters of advertisement position data as foundation to DSP
Screen layer by layer, so that the DSP for needing to send bid request can not only be largely reduced, the saving network bandwidth, and screened
Advertisement is higher with the matching degree of advertisement position data such that it is able to greatly improve the directive property of advertisement.
Optionally, before the ascribed characteristics of population for reading user from the advertisement position data, methods described also includes：
When the registration request of DSP transmissions is received, the Fertilizing stage of the advertisement of the DSP is read；
Detect whether the Fertilizing stage includes current time；
When the Fertilizing stage includes the current time, the DSP is defined as the alternative DSP.
In view of this, the content described in the present embodiment, it is corresponding by filtering out the current advertisement being in Fertilizing stage
DSP, can not only ensure that the release time of delivered advertisement is consistent with current time so that the benefit of advertiser, and
And can largely reduce need send bid request DSP quantity, so as to largely save the network bandwidth.
Optionally, the bid data of DSP is received；
Determine the maximum specified DSP of bid data；
When the quantity of the specified DSP is more than one, each described specified DSP is obtained respectively corresponding in the SSP
Advertisement position delivers the number of times of advertisement；
The SSP that the advertisement of the most described specified DSP of number of times is sent.
Second aspect according to embodiments of the present invention, there is provided a kind of data screening device, the device includes：
Read module, for when the advertisement position data of seller platform SSP transmissions are received, from the advertisement position data
The middle ascribed characteristics of population for reading user；Wherein, the ascribed characteristics of population includes sex and the age of user；
Detection module, for detect respectively crowd's directional data of predetermined each alternative seller platform DSP with
Whether the ascribed characteristics of population matches；Wherein, the alternative DSP refers to the DSP of the Fertilizing stage including current time of its respective advertisement；
Determining module, for when crowd's directional data matches with the ascribed characteristics of population, by crowd orientation
The corresponding alternative DSP of data is defined as target DSP.
Optionally, described device also includes judge module, wherein,
The read module, is additionally operable to read the corresponding facility informations of the SSP from the advertisement position data；
The judge module, for judging the adapting appts information of each target DSP whether including equipment letter
Breath；
The determining module, is additionally operable to when the adapting appts information of the target DSP includes the facility information, by institute
State target DSP and be defined as the first DSP to be bidded.
Optionally, described device also includes extraction module and selecting module, wherein,
The read module, be additionally operable to be read from the corresponding network medias of the SSP user browses record；
The extraction module, described user's attention rate highest information described in record is browsed for extracting；
The read module, the attribute information of the advertisement for being additionally operable to read the target DSP；
The selecting module, the DSP for selecting the attribute information to be associated with described information waits to bid as second
DSP。
Optionally, the read module, is additionally operable to, when the registration request of DSP transmissions is received, read the wide of the DSP
The Fertilizing stage of announcement；
The detection module, is additionally operable to detect whether the Fertilizing stage includes current time；
The determining module, is additionally operable to, when the Fertilizing stage includes the current time, the DSP is defined as described
Alternative DSP.
Optionally, described device also includes receiver module, acquisition module and sending module, wherein,
The receiver module, the bid data for receiving DSP；
The determining module, is additionally operable to determine the specified DSP that bid data is maximum；
The acquisition module, for when the quantity of the specified DSP is more than one, each being obtained respectively described specified
DSP delivers the number of times of advertisement in the corresponding advertisement positions of the SSP；
The sending module, for the SSP for sending the advertisement of the most described specified DSP of number of times.
The third aspect according to embodiments of the present invention, also provides a kind of computer-readable storage medium, wherein, the computer is deposited
Storage media can have program stored therein, and the program can realize each realization of the data screening method that first aspect present invention is provided when performing
Part or all of step in mode.
Fourth aspect according to embodiments of the present invention, also provides a kind of electronic equipment, including：
At least one processor；And,
The memory being connected with least one processor communication；Wherein,
The memory storage has can be by the instruction of at least one computing device, and the instruction is by described at least one
Individual computing device, so that at least one processor can：
When the advertisement position data of seller platform SSP transmissions are received, read user's from the advertisement position data
The ascribed characteristics of population；Wherein, the ascribed characteristics of population includes sex and the age of user；
Detect crowd's directional data of predetermined each alternative seller platform DSP respectively is with the ascribed characteristics of population
No matching；Wherein, the alternative DSP refers to the DSP of the Fertilizing stage including current time of its respective advertisement；
It is when crowd's directional data matches with the ascribed characteristics of population, crowd's directional data is corresponding alternative
DSP is defined as target DSP.
Compared with prior art, the technical scheme that the present embodiment is provided has advantages below and feature：
In order to solve the problems, such as that correlation technique wastes the network bandwidth, in the scheme of the embodiment of the present invention, advertisement transaction platform
When the advertisement position data of seller platform SSP transmissions are received, the ascribed characteristics of population of relative users is read from advertisement position data,
Then, detect whether crowd's directional data of predetermined each alternative seller platform DSP matches with the ascribed characteristics of population respectively.
Wherein, the ascribed characteristics of population includes sex and the age of user, and alternative DSP refers to that the Fertilizing stage of its respective advertisement includes current time
DSP.Based on this, if crowd's directional data matches with the ascribed characteristics of population, then it is assumed that the advertisement of the DSP be towards the user,
Therefore, in the embodiment of the present invention, the corresponding alternative DSP of crowd's directional data is defined as sending the target of bid request
DSP.As can be seen here, the technical scheme of the embodiment of the present invention, advertisement transaction platform is receiving the advertisement position data of SSP transmissions
Afterwards, as condition, the relatively stronger DSP of screening advertisement directive property is used as transmission bid request for the ascribed characteristics of population with relative users
DSP, so as to part DSP can not only be filtered out, saves the network bandwidth, improves server performance, it can also enough raising waits to broadcast
The directive property of advertisement is put, and then improves the quality of advertisement putting.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to institute in embodiment
The accompanying drawing for needing to use is briefly described, it should be apparent that, drawings in the following description are only some implementations of the invention
Example, for those of ordinary skill in the art, on the premise of not paying creative work, can also obtain according to these accompanying drawings
Obtain other accompanying drawings.
Fig. 1 is the method flow diagram of data screening method provided in an embodiment of the present invention.
Fig. 2 is the structural representation of data screening device provided in an embodiment of the present invention.
Fig. 3 is the hardware architecture diagram of the electronic equipment of data screening method provided in an embodiment of the present invention.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Whole description, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, belongs to the scope of protection of the invention.
It should be noted that in the prior art, when the registration request of DSP is received, i.e. storage should for advertisement transaction platform
The mark of DSP, then, can examine the advertisement putting qualification of the DSP, the authenticity of advertisement to be put and legitimacy etc.
Core, also, the advertisement position only audited the DSP that passes through and can be provided in SSP deliver its advertisement, audit unsanctioned DSP, no
Allow to deliver advertisement, therefore, advertisement transaction platform can not send bid request to unsanctioned DSP is audited completely.However, by
In the process audited by manually performing, therefore, cannot also accomplish examination ＆ verification in real time, so, usual advertisement transaction platform is being received
After advertisement position data, bid request directly is sent to all registered DSP, so as to also result in the waste of the network bandwidth,
And then reduce efficiency of bidding.Based on this, it is proposed that the technical scheme of the embodiment of the present invention.
Fig. 1 is referred to, Fig. 1 is the method flow diagram of data screening method provided in an embodiment of the present invention.The present invention is implemented
The technical scheme of example can not only filter out part DSP, save the network bandwidth, improve server performance, it can also enough improve
The directive property of advertisement to be played, and then improve the quality of advertisement putting.
The method is comprised the following steps：
Step S101, from the advertisement position data read user the ascribed characteristics of population.
Wherein, the ascribed characteristics of population of user refers to and user-related attribute data, sex that can be including user and age
Etc. data.
Seen from the above description, in the prior art, there is provided the network media of advertisement position, it is correspondingly arranged on for storing, managing
The service platform of reason and transmission advertisement position data, the service platform is SSP.Because the maximum of RTB advertisement putting patterns is special
Point be that the feature of the user according to logging in network media levies the advertisement sought and matching with user to each DSP, therefore, when with
During the logging in network media of family, the corresponding advertisement position of the network media is triggered, the network media sends to SSP and notifies, at the same time, net
Sex that the user that network media will also be logged in prestores, age and browse the data such as record and be together sent to SSP, SSP will
Advertisement position data are obtained after all data encapsulation, then, by advertisement position data is activation to advertisement transaction platform.Based on this, advertisement
Transaction platform can read the ascribed characteristics of population of user after the advertisement position data for receiving SSP transmissions from advertisement position data.
For example, when user A logs in video website, video website sends to its corresponding SSP and notifies, the notice includes
The sex that user A is filled in registration：Female, and age：25 years old, and user A history viewing record etc. data.SSP is received
To after above-mentioned data, above-mentioned data are encapsulated as advertisement position data, and are sent to advertisement transaction platform, so that advertisement is concluded the business
Platform can read out the ascribed characteristics of population of user A from advertisement position data：Female, 25 years old, as the reference data of screening DSP.
Step S102, the crowd's directional data for detecting predetermined each alternative seller platform DSP respectively with it is described
Whether the ascribed characteristics of population matches.
Wherein, crowd's directional data refer to advertisement towards user attribute data, in the present embodiment, due to advertisement
There is provided by DSP, therefore, for the ease of description, crowd's directional data of referred to as DSP.Alternative DSP refers to be available for transaction platform to select
DSP.
According to the description of prior art, the DSP that usual advertisement transaction platform is registered includes that part audits unsanctioned
DSP, so as to cause advertisement transaction platform when bid request is sent, wastes the network bandwidth.In this programme, asked to solve this
Topic, can first pass through and manually audited after the registration request for receiving DSP, when the submission for receiving auditor's input
During order, the corresponding DSP of re-registration submiting command such that it is able to filter out the unsanctioned DSP of examination ＆ verification.As can be seen here, the present invention
In embodiment, chartered DSP is the DSP that examination ＆ verification passes through.
, it is necessary to explanation, in the prior art, DSP is only flat to advertisement transaction in registration on the basis of foregoing description
Platform sends the information for needing examination ＆ verification.In this programme, in order to improve the directive property of advertisement, and it is easy to what screening and user matched
Advertisement, the advertisement transaction platform that DSP can also send related attribute information.Wherein, the correlation attribute information of DSP can be wrapped
Include, the region of advertisement putting, the duration of advertisement, Fertilizing stage, the dispensing device of adaptation and crowd's directional data etc..
Wherein, deliver advertisement when, advertisement towards audient can largely determine this deliver produce most
Golden eggs, therefore, in order that the benefit of user and advertiser both sides, in this programme, advertisement transaction platform can be respectively
Detect whether crowd's directional data of DSP matches with the ascribed characteristics of population of user, if it does, then explanation is for the user,
The advertisement directive property that DSP is provided is relatively strong.Specifically, crowd's directional data include advertisement towards audient sex and year
Age section, advertisement transaction platform may determine that whether the sex in crowd's directional data matches with the sex of user, crowd's orientation number
Whether the age bracket in includes the age bracket of user.
As can be seen here, the content described in this step, can be with the ascribed characteristics of population of user as parameter, screening and use from DSP
The DSP that the ascribed characteristics of population at family matches, so that can not only filter out part need not send the DSP of bid request, saves network
Bandwidth, and the directive property of delivered advertisement can be improved.
Step S103, when crowd's directional data matches with the ascribed characteristics of population, by crowd's directional data
Corresponding alternative DSP is defined as target DSP.
Wherein, in the present embodiment, target DSP is the DSP that corresponding this advertisement position data can send bid request.
Based on foregoing description, crowd's directional data include advertisement towards audient sex and age bracket, therefore, if
Advertisement towards audient sex it is with the sex of user identical, or, including user sex, and advertisement towards audient
Age bracket includes the age of user, then it is assumed that crowd's directional data matches with the ascribed characteristics of population, can be by crowd's directional data
Corresponding DSP is defined as target DSP.Conversely, when advertisement towards audient sex it is different from the sex of user, or, advertisement
Towards audient age bracket including user age, or, when two conditions are unsatisfactory for, then it is assumed that crowd orient number
Mismatched according to the ascribed characteristics of population, do not send bid request to crowd's directional data.
For example, advertisement A is gym suit advertisement, towards audient's sex be masculinity and femininity, age bracket is 5 years old to 70 years old,
So, user A is the women of 25 years old, therefore, belonging to audient's category of advertisement A, advertisement transaction platform can be corresponding by advertisement A
DSP is defined as target DSP.Advertisement B is shaver advertisement, towards audient be male, age bracket is more than 15 years old, due to user
It is the women of 25 years old, therefore, user is not belonging to audient's category of advertisement B, it is impossible to used as the DSP for sending bid request.
As can be seen here, the technical scheme of the embodiment of the present invention, advertisement transaction platform is receiving the advertisement digit of SSP transmissions
According to rear, as condition, the relatively stronger DSP of screening advertisement directive property is used as sending bid request for the ascribed characteristics of population with relative users
DSP, so as to part DSP can not only be filtered out, saves the network bandwidth, improves server performance, it can also enough raising waits to broadcast
The directive property of advertisement is put, and then improves the quality of advertisement putting.
On the basis of above-described embodiment, because the advertisement that each DSP is provided is correspondingly arranged on Fertilizing stage, therefore, it is
Ensure that the interests of advertiser, and can further reduce the DSP for sending bid request, in this programme, can be true
Set the goal before DSP, previously according to Fertilizing stage and the relation of current time of advertisement, filter out the DSP for meeting condition as standby
Select DSP.
Specifically, advertisement transaction platform is when the registration request of DSP is received, the corresponding advertisements of the DSP can be read
Fertilizing stage, such that it is able to judge whether the advertisement putting phase includes current time, if the Fertilizing stage of advertisement includes current time,
The corresponding DSP of the advertisement is defined as alternative DSP.
It should be noted that the time to count of generally advertisement putting phase is not belonging to the time in the advertisement putting phase, therefore,
In the present embodiment, if current time is first day of advertisement putting phase, then, it is believed that the advertisement putting phase does not include current
Time, such that it is able to the corresponding DSP of the advertisement is not defined as into alternative DSP.
For example, current time is November 5, the Fertilizing stage of advertisement C is October 1 to November 30, including November 5,
The corresponding DSP of advertisement C are then defined as alternative DSP；The Fertilizing stage of advertisement D is November 5 to November 11, due to advertisement putting
First day of phase is not belonging to Fertilizing stage, therefore, the Fertilizing stage of advertisement D does not include current time, so the corresponding DSP of advertisement D are not
Can alternately DSP.
In view of this, the content described in the present embodiment, it is corresponding by filtering out the current advertisement being in Fertilizing stage
DSP, can not only ensure that the release time of delivered advertisement is consistent with current time so that the benefit of advertiser, and
And can largely reduce need send bid request DSP quantity, so as to largely save the network bandwidth.
On the basis of above-described embodiment, in order to further optimize this programme, in the present embodiment, advertisement transaction platform is in root
After obtaining target DSP according to audience information, can also further be screened based on target DSP with advertisement position Data Matching degree more
DSP high.
Specifically, because advertisement corresponding product needed in part is in specific terminal operating, for example, mobile phone games generally exist
Intelligent mobile terminal runs, and online game generally runs in computer end, therefore, in the present embodiment, target DSP can also obtained
Afterwards, the corresponding facility informations of SSP are read from advertisement position data, then, judging the adapting appts information of each target DSP is
It is no including facility information, if the adapting appts information of target DSP includes SSP facility informations, then, advertisement transaction platform can be with
Bid information is sent to target DSP, in the present embodiment, target DSP can be defined as the first DSP to be bidded.If mesh
The adapting appts information for marking DSP does not include SSP facility informations, then, illustrate that the corresponding product of the advertisement cannot be corresponding in SSP
Show in equipment, then, advertisement transaction platform does not send bid information to target DSP.
Certainly, an alternative embodiment of the invention is above are only, after target DSP is obtained, advertisement transaction platform is also
Further screening can be made to DSP according to the interest of user.Specifically, advertisement transaction platform can be from the corresponding network matchmakers of SSP
The record that browses of user is obtained in body, extraction browses user's attention rate highest information in record, reads the advertisement of target DSP
Attribute information, the DSP that selection attribute information is associated with information is used as the second DSP to be bidded.
For example, user's browses record, frequency of occurrences highest information is performer Z, then, advertisement transaction platform can be with
The corresponding DSP of advertisement that performer Z represents is filtered out as the second DSP to be bidded.
It should be noted that above-mentioned be implementation method provided in an embodiment of the present invention, in the embodiment of the present invention, advertisement is handed over
Easy platform can also be according to further screening is made, for example, with the zone data of the corresponding equipment of SSP with other data.This
Outward, above two implementation method is the further screening in the range of target DSP, and in embodiments of the present invention, second treats
Bid DSP determination can based on the corresponding scopes of the first DSP to be bidded, or, the determination of the first DSP to be bidded can be with
Based on the corresponding scopes of the second DSP to be bidded, specifically, the embodiment of the present invention is without limitation.
From the description of the present embodiment, this programme can be carried out with the multiple parameters of advertisement position data as foundation to DSP
Screen layer by layer, so that the DSP for needing to send bid request can not only be largely reduced, the saving network bandwidth, and screened
Advertisement is higher with the matching degree of advertisement position data such that it is able to greatly improve the directive property of advertisement.
On the basis of above-described embodiment, after DSP to be bidded is filtered out, advertisement transaction platform is treated to identified
The DSP that bids sends bid request, and receives the bid data of each DSP, it is then possible to using the maximum DSP of bid data as
DSP is specified, the advertisement that the specified DSP is provided is sent to SSP.
It should be noted that when specified DSP is one, advertisement transaction platform can specify the advertisement of DSP with direct access
.When specified DSP is more than one, a DSP can be therefrom randomly selected, and obtain its advertisement, or, can obtain respectively
Each specified DSP delivers the number of times of advertisement in the corresponding advertisement positions of SSP, and obtains the advertisement of the most specified DSP of number of times.
As can be seen here, the technical scheme of the embodiment of the present invention, advertisement transaction platform is receiving the advertisement digit of SSP transmissions
According to rear, as condition, the relatively stronger DSP of screening advertisement directive property is used as sending bid request for the ascribed characteristics of population with relative users
DSP, so as to part DSP can not only be filtered out, saves the network bandwidth, improves server performance, it can also enough raising waits to broadcast
The directive property of advertisement is put, and then improves the quality of advertisement putting.
Corresponding with above-mentioned implementation method, the embodiment of the present invention additionally provides a kind of data screening device.Referring to Fig. 2,
Fig. 2 is the structural representation of data screening device provided in an embodiment of the present invention.The device includes read module 11, detection module
12 and determining module 13, wherein, read module 11, for when the advertisement position data of seller platform SSP transmissions are received, from
The ascribed characteristics of population of user is read in the advertisement position data；Wherein, the ascribed characteristics of population includes sex and the age of user；Detection
Module 12, the crowd's directional data for detecting predetermined each alternative seller platform DSP respectively belongs to the population
Whether property matches；Wherein, the alternative DSP refers to the DSP of the Fertilizing stage including current time of its respective advertisement；Determining module
13, it is for when crowd's directional data matches with the ascribed characteristics of population, crowd's directional data is corresponding alternative
DSP is defined as target DSP.
Wherein, in another embodiment, described device also includes judge module, wherein,
The read module 11, is additionally operable to read the corresponding facility informations of the SSP from the advertisement position data；
The judge module, for judging the adapting appts information of each target DSP whether including equipment letter
Breath；
The determining module 13, is additionally operable to when the adapting appts information of the target DSP includes the facility information, will
The target DSP is defined as the first DSP to be bidded.
Wherein, in one embodiment, described device also includes extraction module and selecting module, wherein,
The read module 11, be additionally operable to be read from the corresponding network medias of the SSP user browses record；
The extraction module, described user's attention rate highest information described in record is browsed for extracting；
The read module 11, the attribute information of the advertisement for being additionally operable to read the target DSP；
The selecting module, the DSP for selecting the attribute information to be associated with described information waits to bid as second
DSP。
In another embodiment, the read module 11, is additionally operable to, when the registration request of DSP transmissions is received, read
Take the Fertilizing stage of the advertisement of the DSP；
The detection module 12, is additionally operable to detect whether the Fertilizing stage includes current time；
The determining module 13, is additionally operable to, when the Fertilizing stage includes the current time, the DSP is defined as into institute
State alternative DSP.
On the basis of above-described embodiment, described device also includes receiver module, acquisition module and sending module, wherein,
The receiver module, the bid data for receiving DSP；
The determining module 13, is additionally operable to determine the specified DSP that bid data is maximum；
The acquisition module, for when the quantity of the specified DSP is more than one, each being obtained respectively described specified
DSP delivers the number of times of advertisement in the corresponding advertisement positions of the SSP；
The sending module, for the SSP for sending the advertisement of the most described specified DSP of number of times.
On the device in above-described embodiment, wherein modules perform the concrete mode of operation in relevant the method
Embodiment in be described in detail, explanation will be not set forth in detail herein.
As can be seen here, the technical scheme of the embodiment of the present invention, advertisement transaction platform is receiving the advertisement digit of SSP transmissions
According to rear, as condition, the relatively stronger DSP of screening advertisement directive property is used as sending bid request for the ascribed characteristics of population with relative users
DSP, so as to part DSP can not only be filtered out, saves the network bandwidth, improves server performance, it can also enough raising waits to broadcast
The directive property of advertisement is put, and then improves the quality of advertisement putting.
The embodiment of the present invention additionally provides a kind of nonvolatile computer storage media.Wherein, the Computer Storage is situated between
Matter is stored with computer executable instructions, and the computer executable instructions can perform the data sieve in above-mentioned any means embodiment
Choosing method.
Based on foregoing description, the embodiment of the present invention additionally provides a kind of electronic equipment, and referring to Fig. 3, Fig. 3 is implemented for the present invention
The hardware architecture diagram of the electronic equipment of the data screening method that example is provided, wherein, the electronic equipment described in the present embodiment should
For mobile terminal.The electronic equipment includes：One or more processors 610 and memory 620, with one in Fig. 3
As a example by reason device 610.
Additionally, the equipment for performing data screening method can also include：Input unit 630 and output device 640.
Processor 610, memory 620, input unit 630 and output device 640 can be by bus or other modes
Connection, in Fig. 3 as a example by being connected by bus.
Memory 620 can be used to store non-volatile software journey as a kind of non-volatile computer readable storage medium storing program for executing
Sequence, non-volatile computer executable program and module, the corresponding program of data screening method such as in the embodiment of the present invention
Instruction/module.Processor 610 passes through to run the non-volatile software program stored in memory 620, instruction and module,
Various function application and data processing so as to execute server, that is, realize above method embodiment data screening method.
Memory 620 can include storing program area and storage data field, wherein, storing program area can store operation system
Application program required for system, at least one function；Storage data field can be stored and created according to using for data screening device
Data etc..Additionally, memory 620 can include high-speed random access memory, nonvolatile memory, example can also be included
Such as at least one disk memory, flush memory device or other non-volatile solid state memory parts.In certain embodiments, deposit
Reservoir 620 is optional including the memory remotely located relative to processor 610, and these remote memories can be by network connection
To data screening device.The example of above-mentioned network includes but is not limited to internet, intranet, LAN, mobile radio communication
And combinations thereof.
Input unit 630 can receive the numeral or character information of input, and generation sets with the user of data screening device
Put and the input of key signals that function control is relevant.Output device 640 may include the display devices such as display screen.
One or more of modules are stored in the memory 620, when by one or more of processors
During 610 execution, the data screening method in above-mentioned any means embodiment is performed.
The method that the executable embodiment of the present invention of the said goods is provided, possesses the corresponding functional module of execution method and has
Beneficial effect.Not ins and outs of detailed description in the present embodiment, reference can be made to the method that the embodiment of the present invention is provided.
The electronic equipment of the embodiment of the present invention exists in a variety of forms, including but not limited to：
(1) mobile communication equipment：The characteristics of this kind equipment is that possess mobile communication function, and to provide speech, data
It is main target to communicate.This Terminal Type includes：Smart mobile phone (such as iPhone), multimedia handset, feature mobile phone, and it is low
End mobile phone etc..
(2) super mobile personal computer equipment：This kind equipment belongs to the category of personal computer, there is calculating and treatment work(
Can, typically also possess mobile Internet access characteristic.This Terminal Type includes：PDA, MID and UMPC equipment etc., such as iPad.
(3) portable entertainment device：This kind equipment can show and play content of multimedia.The kind equipment includes：Audio,
Video player (such as iPod), handheld device, e-book, and intelligent toy and portable car-mounted navigation equipment.
(4) server：The equipment for providing the service of calculating, the composition of server includes that processor, hard disk, internal memory, system are total
Line etc., server is similar with general computer architecture, but due to needing to provide highly reliable service, therefore in treatment energy
The requirement of the aspects such as power, stability, reliability, security, scalability, manageability is higher.
(5) other have the electronic installation of data interaction function.
Summary, in order to solve the problems, such as that correlation technique wastes the network bandwidth, in the scheme of the embodiment of the present invention, advertisement
Transaction platform reads relative users when the advertisement position data of seller platform SSP transmissions are received from advertisement position data
The ascribed characteristics of population, then, detects crowd's directional data and the ascribed characteristics of population of predetermined each alternative seller platform DSP respectively
Whether match.Wherein, the ascribed characteristics of population includes sex and the age of user, and alternative DSP refers to that the Fertilizing stage of its respective advertisement includes
The DSP of current time.Based on this, if crowd's directional data matches with the ascribed characteristics of population, then it is assumed that the advertisement of the DSP be towards
The user's, therefore, in the embodiment of the present invention, the corresponding alternative DSP of crowd's directional data is defined as sending and is bidded
The target DSP of request.As can be seen here, the technical scheme of the embodiment of the present invention, advertisement transaction platform is receiving the wide of SSP transmissions
After accusing position data, as condition, relatively stronger DSP's ascribed characteristics of population with relative users of screening advertisement directive property bids as transmission
The DSP of request, so as to part DSP can not only be filtered out, saves the network bandwidth, server performance is improved, it can also enough carrying
The directive property of advertisement to be played high, and then improve the quality of advertisement putting.
The above, specific embodiment only of the invention, but protection scope of the present invention is not limited thereto, and it is any
Those familiar with the art the invention discloses technical scope in, change or replacement can be readily occurred in, should all contain
Cover within protection scope of the present invention.Therefore, protection scope of the present invention described should be defined by scope of the claims.
Claims (11)
1. a kind of data screening method, it is characterised in that methods described includes：
When the advertisement position data of seller platform transmission are received, the population category of user is read from the advertisement position data
Property；Wherein, the ascribed characteristics of population includes sex and the age of user；
Detect whether crowd's directional data of predetermined each alternative party in request's platform matches with the ascribed characteristics of population respectively；
Wherein, alternative party in request's platform refers to the party in request platform of the Fertilizing stage including current time of its respective advertisement；
When crowd's directional data matches with the ascribed characteristics of population, by the corresponding alternative demand of crowd's directional data
Fang Pingtai is defined as target requirement side's platform.
2. data screening method according to claim 1, it is characterised in that crowd's directional data is corresponding standby
Party in request's platform is selected to be defined as after target requirement side's platform, methods described also includes：
The corresponding facility information of the seller platform is read from the advertisement position data；
Whether judge the adapting appts information of each target requirement side's platform includes the facility information；
When the adapting appts information of target requirement side's platform includes the facility information, by target requirement side's platform
It is defined as first party in request's platform to be bidded.
3. data screening method according to claim 1, it is characterised in that crowd's directional data is corresponding standby
Party in request's platform is selected to be defined as after target requirement side's platform, methods described also includes：
That the user is read from the corresponding network media of the seller platform browses record；
User's attention rate highest information described in record is browsed described in extracting；
Read the attribute information of the advertisement of target requirement side's platform；
Party in request's platform that the attribute information is associated with described information is selected as second party in request's platform to be bidded.
4. data screening method according to claim 1, it is characterised in that reading user from the advertisement position data
The ascribed characteristics of population before, methods described also includes：
When the registration request that party in request's platform sends is received, the Fertilizing stage of the advertisement of party in request's platform is read；
Detect whether the Fertilizing stage includes current time；
When the Fertilizing stage includes the current time, party in request's platform is defined as alternative party in request's platform.
5. data screening method according to any one of claim 1 to 4, it is characterised in that
Receive the bid data of party in request's platform；
Determine the maximum specific needs side's platform of bid data；
When the quantity of specific needs side's platform is more than one, each described specific needs side's platform is obtained respectively described
The corresponding advertisement position of seller platform delivers the number of times of advertisement；
The seller platform that the advertisement of the most specific needs side's platform of number of times is sent.
6. a kind of data screening device, it is characterised in that described device includes：
Read module, for when the advertisement position data of seller platform transmission are received, being read from the advertisement position data
The ascribed characteristics of population of user；Wherein, the ascribed characteristics of population includes sex and the age of user；
Detection module, crowd's directional data and the population for detecting predetermined each alternative party in request's platform respectively
Whether attribute matches；Wherein, alternative party in request's platform refers to the demand of the Fertilizing stage including current time of its respective advertisement
Fang Pingtai；
Determining module, for when crowd's directional data matches with the ascribed characteristics of population, by crowd's directional data
Corresponding alternative party in request's platform is defined as target requirement side's platform.
7. data screening device according to claim 6, it is characterised in that described device also includes judge module, wherein,
The read module, is additionally operable to read the corresponding facility information of the seller platform from the advertisement position data；
Whether the judge module, the adapting appts information for judging each target requirement side's platform includes the equipment
Information；
The determining module, is additionally operable to when the adapting appts information of target requirement side's platform includes the facility information,
Target requirement side's platform is defined as first party in request's platform to be bidded.
8. data screening device according to claim 6, it is characterised in that described device also includes extraction module and selection
Module, wherein,
The read module, be additionally operable to be read from the corresponding network media of the seller platform user browses note
Record；
The extraction module, described user's attention rate highest information described in record is browsed for extracting；
The read module, the attribute information of the advertisement for being additionally operable to read target requirement side's platform；
The selecting module, the party in request's platform for selecting the attribute information to be associated with described information treats competing as second
Valency party in request platform.
9. data screening device according to claim 6, it is characterised in that
The read module, is additionally operable to, when the registration request that party in request's platform sends is received, read party in request's platform
Advertisement Fertilizing stage；
The detection module, is additionally operable to detect whether the Fertilizing stage includes current time；
The determining module, is additionally operable to, when the Fertilizing stage includes the current time, party in request's platform is defined as
Alternative party in request's platform.
10. data screening device according to claim 6, it is characterised in that described device also includes receiver module, obtains
Module and sending module, wherein,
The receiver module, the bid data for receiving party in request's platform；
The determining module, is additionally operable to determine specific needs side's platform that bid data is maximum；
The acquisition module, for when the quantity of specific needs side's platform is more than one, each described finger being obtained respectively
Determine the number of times that party in request's platform delivers advertisement in the corresponding advertisement position of the seller platform；
The sending module, for the seller that the advertisement of the most specific needs side's platform of number of times sends to be put down
Platform.
11. a kind of electronic equipment, it is characterised in that including：
At least one processor；And,
The memory being connected with least one processor communication；Wherein,
The memory storage has can be by the instruction of at least one computing device, and the instruction is by described at least one
Reason device is performed, so that at least one processor can：
When the advertisement position data of seller platform transmission are received, the population category of user is read from the advertisement position data
Property；Wherein, the ascribed characteristics of population includes sex and the age of user；
Detect whether crowd's directional data of predetermined each alternative party in request's platform matches with the ascribed characteristics of population respectively；
Wherein, alternative party in request's platform refers to the party in request platform of the Fertilizing stage including current time of its respective advertisement；
When crowd's directional data matches with the ascribed characteristics of population, by the corresponding alternative demand of crowd's directional data
Fang Pingtai is defined as target requirement side's platform.
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| CN201611109687.8A CN106779831A (en) | 2016-12-02 | 2016-12-02 | Data screening method, device and electronic equipment |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611109687.8A CN106779831A (en) | 2016-12-02 | 2016-12-02 | Data screening method, device and electronic equipment |
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| CN201611109687.8A Pending CN106779831A (en) | 2016-12-02 | 2016-12-02 | Data screening method, device and electronic equipment |
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| CN107705151A (en) * | 2017-09-27 | 2018-02-16 | 北京奇虎科技有限公司 | Advertisement putting regulation and control show method and device |
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| CN110111153A (en) * | 2019-05-13 | 2019-08-09 | 极智(上海)企业管理咨询有限公司 | A kind of bid advertisement placement method, system, medium and electronic equipment |
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| CN113450132A (en) * | 2020-12-30 | 2021-09-28 | 北京新氧科技有限公司 | Advertisement putting method, device, equipment and system |
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| CN107679885A (en) * | 2017-08-28 | 2018-02-09 | 深圳市诚壹科技有限公司 | A kind of ad data acquisition methods and device |
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| CN111178988A (en) * | 2020-04-14 | 2020-05-19 | 北京热云科技有限公司 | Method for screening demand party of broadcast traffic, traffic transaction platform and system |
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Application publication date: 20170531 |