CN106682960B - Method and device for generating landing page - Google Patents

Method and device for generating landing page Download PDF

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Publication number
CN106682960B
CN106682960B CN201611186713.7A CN201611186713A CN106682960B CN 106682960 B CN106682960 B CN 106682960B CN 201611186713 A CN201611186713 A CN 201611186713A CN 106682960 B CN106682960 B CN 106682960B
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modification information
game
landing page
information
landing
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CN106682960A (en
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封林毅
周青雪
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Shenzhen Thinksky Technology Co ltd
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Shenzhen Thinksky Technology Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces

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  • Finance (AREA)
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  • General Physics & Mathematics (AREA)
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Abstract

The invention is applicable to the field of communication, and provides a method and a device for generating a landing page. The method comprises the following steps: generating a packaging function; acquiring modification information of a landing page through the encapsulation function, wherein the modification information of the landing page comprises at least one of the following: game keywords, game descriptions, game names, Uniform Resource Locators (URLs) of landing pages, game download addresses and banner advertisements, game icons, game versions, game sizes, and game screenshots; calling the packaging function to acquire modification information of the landing page; and filling the modification information of the landing page to the corresponding position of the original landing page to generate the modified landing page. By the method, the generation speed of the landing page is greatly improved.

Description

Method and device for generating landing page
Technical Field
The embodiment of the invention belongs to the field of software, and particularly relates to a method and a device for generating a landing page.
Background
In internet marketing, a landing page (also called a guide page) is a web page that is displayed to a potential user when the user clicks an advertisement or searches using a search engine.
In the existing method for generating the landing page, elements (such as titles, download links, game screenshots and the like) of the landing page are mainly uploaded, and then the page of the landing page is manually generated. Since the pages of the landing page need to be manually generated one by one, the generation speed of the pages is too slow.
Disclosure of Invention
The embodiment of the invention provides a method and a device for generating landing pages, and aims to solve the problem that the conventional method needs to manually generate pages of the landing pages one by one, so that the generation speed of the pages is too low.
In a first aspect of the embodiments of the present invention, a method for generating a landing page is provided, where the method includes:
generating a packaging function;
acquiring modification information of a landing page through the encapsulation function, wherein the modification information of the landing page comprises at least one of the following: game keywords, game descriptions, game names, Uniform Resource Locators (URLs) of landing pages, game download addresses and banner advertisements, game icons, game versions, game sizes, and game screenshots;
calling the packaging function to acquire modification information of the landing page;
and filling the modification information of the landing page to the corresponding position of the original landing page to generate the modified landing page.
In a second aspect of the embodiments of the present invention, there is provided an apparatus for generating a landing page, where the apparatus includes:
a wrapper function generating unit for generating a wrapper function;
a modification information obtaining unit, configured to obtain modification information of a landing page through the encapsulation function, where the modification information of the landing page includes at least one of: game keywords, game descriptions, game names, Uniform Resource Locators (URLs) of landing pages, game download addresses and banner advertisements, game icons, game versions, game sizes, and game screenshots;
the encapsulation function calling unit is used for calling the encapsulation function to acquire the modification information of the landing page;
and the landing page generation unit is used for filling the modification information of the landing page to the corresponding position of the original landing page and generating the modified landing page.
In the embodiment of the invention, when the new landing page is generated, only the modification information needs to be acquired, and the acquired modification information is filled in the corresponding position of the original landing page, so that the same information as the original landing page does not need to be modified when the new landing page is generated, and the generation speed of the landing page is greatly improved.
Drawings
FIG. 1 is a flowchart of a method for generating a landing page according to a first embodiment of the present invention;
FIG. 2 is a schematic diagram of a game icon provided in a first embodiment of the present invention;
fig. 3 is a structural diagram of a landing page generation apparatus according to a second embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
In the embodiment of the invention, an encapsulation function is generated, and modification information of a landing page is acquired through the encapsulation function, wherein the modification information of the landing page comprises at least one of the following: the method comprises the steps of obtaining a landing page, and generating a modified landing page, wherein the landing page comprises game keywords, game description, game names, Uniform Resource Locators (URLs) of the landing page, game downloading addresses and banner advertisements, game icons, game versions, game sizes and game screenshots, calling a packaging function to obtain modification information of the landing page, filling the modification information of the landing page to a corresponding position of an original landing page, and generating the modified landing page.
In order to explain the technical means of the present invention, the following description will be given by way of specific examples.
The first embodiment is as follows:
fig. 1 shows a flowchart of a method for generating a landing page according to a first embodiment of the present invention, which is detailed as follows:
in step S11, a packing function is generated.
In order to improve the readability and the simplicity of the program, the modification information of the landing page can be stored by generating a packaging function.
Step S12, obtaining modification information of the landing page through the encapsulation function, where the modification information of the landing page includes at least one of the following: game keywords, game descriptions, game names, Uniform Resource Locators (URLs) for landing pages, game download addresses and banner advertisements (banners), game icons, game versions, game sizes, and game screenshots.
When a company launches a wireless game in an expanded mode, a large number of wireless landing pages need to be generated, and according to analysis, the newly generated landing page is similar to the original existing landing page, and usually only information such as game keywords, game description, game names and the like is modified, at this time, the original existing landing page is used as a template to replace the information (different from the original existing landing page) needing to be modified in the template, so that the generation speed of the new landing page can be greatly improved.
As shown in FIG. 2, the game icon (icon) is the top left character thumbnail of FIG. 2; the game title is "wonderman" in fig. 2, and may alternatively use the h3 tag of the title in HTML.
Wherein, each modification information of the landing page may be stored in different domain names:
for example, if the modification information of the landing page is first modification information, the first modification information includes at least one of the following: game keywords, game descriptions, game names, URLs of landing pages, game download addresses, and banner advertisements, where step S12 specifically includes:
and A, determining first modification information, and uploading the first modification information to the packaging function. Specifically, it is first determined which information the first modification information includes, and the determined first modification information is uploaded as a parameter to the generated encapsulation function. Since the first modification information is uploaded to the wrapper function as a parameter, the first modification information can be acquired only by calling the wrapper function.
For example, the modification information of the landing page is second modification information, and the second modification information includes at least one of the following: game icon, game version, game size, and game screenshot, where the step S12 specifically includes:
and B, acquiring second modification information through a preset interface of the encapsulation function, wherein the second modification information is different from the domain name stored in the first modification information. Specifically, the second modification information is different from the domain name stored in the first modification information, for example, assuming that the encapsulation function is written in m.itools.cn/min, the website of the second modification information to be acquired may be android-mini.itools.cn, and the domain names of the two are different. Since the second modification information needs to be acquired across domains, the second modification information needs to be acquired through a preset interface, And the preset interface may be an Asynchronous data acquisition interface, for example, the preset interface may be an Asynchronous JavaScript And XML (Asynchronous JavaScript And XML, ajax) interface.
Further, when the second modification information is a game screenshot, it can be analyzed that, since the game screenshot is usually uploaded to a certain page before the landing page is generated (for example, if the android game http:// m. icons. cn/you xi/shortcut web address is taken as an example, the game screenshot is uploaded to a certain page of http:// android-mini. icons. cn/:
and B1, acquiring a URL corresponding to the game screenshot through a preset interface of the packaging function. Specifically, a URL corresponding to the game screenshot on the page including the game screenshot is copied, and the encapsulation function acquires the URL through a preset interface. Optionally, when the game screenshots of the plurality of landing pages need to be modified in sequence, the arrangement sequence of the URLs corresponding to the game screenshots on the page is firstly obtained, then the corresponding relationship between the plurality of landing pages needing to be modified and the arrangement sequence of the URLs is established, and finally the URLs corresponding to the game screenshots on the page are sequentially obtained according to the established corresponding relationship between the plurality of landing pages needing to be modified and the arrangement sequence of the URLs.
B2, accessing the URL corresponding to the game screenshot to obtain the corresponding game screenshot.
Step S13, call the package function to obtain the modification information of the landing page.
Specifically, since the wrapper function has already acquired the modification information of the landing page, the modification information of the corresponding landing page can be acquired by calling the wrapper function.
And step S14, filling the modification information of the landing page to the corresponding position of the original landing page, and generating the modified landing page.
Specifically, the position of the modified information on the original landing page is found according to the unique identifier of the modified information of the landing page, such as the name of the modified information, the character string identifier and the like, and then the modified information is used for replacing the original information on the found position.
Optionally, in order to facilitate the user to find in time whether the modified information is replaced by an error, the step S14 specifically includes:
and C1, filling the modification information of the landing page to the corresponding position of the original landing page, and generating a preview page of the modified landing page, wherein the preview page comprises identification information of the modification information. Wherein the identification information of the modification information includes: the modified information is displayed in a color different from the color of the unmodified information of the landing page, for example, when the color of the unmodified information of the landing page is black, the color of the modified information is bright colors such as red, yellow, green, and the like. Alternatively, the identification of the modification information includes: the modification information on the landing page is framed in a specific symbol, for example, in a star, rectangle, circle, etc., optionally, the specific symbol has a vivid color.
And C2, receiving a generation instruction of the modified landing page, and generating the modified landing page according to the generation instruction.
Specifically, after the user confirms that the preview page of the landing page has no problem, clicking the "confirm" key or other designated keys issues a generation instruction of the modified landing page to generate the modified landing page.
In the first embodiment of the present invention, a package function is generated, and modification information of a landing page is obtained through the package function, where the modification information of the landing page includes at least one of the following: the method comprises the steps of obtaining a landing page, and generating a modified landing page, wherein the landing page comprises game keywords, game description, game names, Uniform Resource Locators (URLs) of the landing page, game downloading addresses and banner advertisements, game icons, game versions, game sizes and game screenshots, calling a packaging function to obtain modification information of the landing page, filling the modification information of the landing page to a corresponding position of an original landing page, and generating the modified landing page. When a new landing page is generated, only the modification information (different from the original landing page) needs to be acquired, and the acquired modification information is filled in the corresponding position of the original landing page, so that the same information as the original landing page does not need to be modified when the new landing page is generated, and the generation speed of the landing page is greatly improved.
It should be understood that, in the embodiment of the present invention, the sequence numbers of the above-mentioned processes do not mean the execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiment of the present invention.
Example two:
fig. 3 shows a block diagram of a landing page generation apparatus provided in a second embodiment of the present invention, which may be applied to various terminals, which may include user equipment communicating with one or more core networks via a radio access network RAN, the user equipment may be a mobile phone (or referred to as a "cellular" phone), a computer with mobile equipment, etc., and the user equipment may also be a portable, pocket, hand-held, computer-included or vehicle-mounted mobile apparatus, for example, which exchanges voice and/or data with the radio access network. Also for example, the mobile device may include a smartphone, a tablet computer, a Personal Digital Assistant (PDA), a point-of-sale (POS) or a vehicle-mounted computer, etc. For convenience of explanation, only portions related to the embodiments of the present invention are shown.
The generation device of the landing page comprises: a package function generating unit 31, a modification information acquiring unit 32, a package function calling unit 33, and a landing page generating unit 34. Wherein:
and an encapsulation function generating unit 31 for generating an encapsulation function.
A modification information obtaining unit 32, configured to obtain modification information of a landing page through the wrapper function, where the modification information of the landing page includes at least one of: game keywords, game descriptions, game names, Uniform Resource Locators (URLs) for landing pages, game download addresses and banner advertisements, game icons, game versions, game sizes, and game screenshots.
Optionally, the modification information of the landing page is first modification information, and the first modification information includes at least one of: the game keyword, the game description, the game name, the URL of the landing page, the game download address, and the banner advertisement, in this case, the modification information acquiring unit 32 includes:
and the first modification information uploading module is used for determining first modification information and uploading the first modification information to the packaging function.
Optionally, the modification information of the landing page is second modification information, where the second modification information includes at least one of: game icon, game version, game size, and game screenshot, in which case the modification information obtaining unit includes:
and the second modification information acquisition module is used for acquiring second modification information through a preset interface of the encapsulation function, wherein the second modification information is different from the domain name stored in the first modification information. Since the second modification information needs to be acquired across domains, the second modification information needs to be acquired through a preset interface, and the preset interface may be an asynchronous data acquisition interface, for example, the preset interface may be an ajax interface.
Further, when the second modification information is a game screenshot, it can be known through analysis that the game screenshot is usually uploaded to a certain page before the landing page is generated, so that when a new landing page needs to be generated, the game screenshot can be directly acquired from the URL of the game screenshot without uploading through svn, and at this time, the second modification information acquisition module includes:
and the game screenshot URL obtaining module is used for obtaining a URL corresponding to the game screenshot through a preset interface of the encapsulation function. Optionally, when the game screenshots of the plurality of landing pages need to be modified in sequence, the arrangement sequence of the URLs corresponding to the game screenshots on the page is firstly obtained, then the corresponding relationship between the plurality of landing pages needing to be modified and the arrangement sequence of the URLs is established, and finally the URLs corresponding to the game screenshots on the page are sequentially obtained according to the established corresponding relationship between the plurality of landing pages needing to be modified and the arrangement sequence of the URLs.
And the game screenshot URL accessing module is used for accessing the URL corresponding to the game screenshot to obtain the corresponding game screenshot.
And an encapsulating function calling unit 33, configured to call the encapsulating function to obtain the modification information of the landing page.
And a landing page generating unit 34, configured to fill the modification information of the landing page into a corresponding position of the original landing page, and generate a modified landing page.
Specifically, the position of the modified information on the original landing page is found according to the unique identifier of the modified information of the landing page, such as the name of the modified information, the character string identifier and the like, and then the modified information is used for replacing the original information on the found position.
Optionally, the landing page generation unit 34 includes:
and the modification information filling module is used for filling the modification information of the landing page to the corresponding position of the original landing page and generating a preview page of the modified landing page, wherein the preview page comprises identification information of the modification information. Wherein the identification information of the modification information includes: the modified information is displayed in a color different from the color of the unmodified information of the landing page, for example, when the color of the unmodified information of the landing page is black, the color of the modified information is bright colors such as red, yellow, green, and the like. Alternatively, the identification of the modification information includes: the modification information on the landing page is framed in a specific symbol, for example, in a star, rectangle, circle, etc., optionally, the specific symbol has a vivid color.
And the generation instruction receiving module is used for receiving a generation instruction of the modified landing page and generating the modified landing page according to the generation instruction.
In the second embodiment of the invention, when a new landing page is generated, only the modification information needs to be acquired, and the acquired modification information is filled in the corresponding position of the original landing page, so that the same information as the original landing page does not need to be modified when the new landing page is generated, and the generation speed of the landing page is greatly improved.
Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.

Claims (4)

1. A method for generating a landing page, the method comprising:
generating a packaging function;
acquiring modification information of a landing page through the encapsulation function, wherein the modification information of the landing page comprises at least one of the following: game keywords, game descriptions, game names, Uniform Resource Locators (URLs) of landing pages, game download addresses and banner advertisements, game icons, game versions, game sizes, and game screenshots;
calling the packaging function to acquire modification information of the landing page;
filling the modification information of the landing page to the corresponding position of the original landing page, generating the modified landing page, specifically, finding the position of the modification information on the original landing page according to the unique identifier of the modification information of the landing page, and then replacing the original information on the found position with the modification information, wherein the unique identifier of the modification information comprises: modifying the name and the character string identification of the information;
the modification information of the landing page is first modification information, and the first modification information includes at least one of the following: the method includes the steps that game keywords, game descriptions, game names, URLs of landing pages, game downloading addresses and banner advertisements, and at this time, modification information of the landing pages is obtained through the encapsulation function, and the method specifically includes the following steps:
determining first modification information, and uploading the first modification information to the packaging function;
the modification information of the landing page is second modification information, and the second modification information includes at least one of the following: the method includes the steps of obtaining modification information of a landing page through a packaging function, wherein the modification information includes a game icon, a game version, a game size and a game screenshot, and the obtaining of the modification information of the landing page through the packaging function specifically includes:
acquiring second modification information through a preset interface of the encapsulation function, wherein the second modification information is different from a domain name stored in the first modification information, and the preset interface is an asynchronous data acquisition interface;
when the second modification information is a game screenshot, acquiring the second modification information through a preset interface of the encapsulation function, which specifically includes:
acquiring a URL corresponding to the game screenshot through a preset interface of the encapsulation function;
and accessing the URL corresponding to the game screenshot to obtain the corresponding game screenshot.
2. The method according to claim 1, wherein the step of filling the modification information of the landing page into the corresponding position of the original landing page to generate the modified landing page specifically comprises:
filling the modification information of the landing page to the corresponding position of the original landing page, and generating a preview page of the modified landing page, wherein the preview page comprises identification information of the modification information;
and receiving a generation instruction of the modified landing page, and generating the modified landing page according to the generation instruction.
3. An apparatus for generating a landing page, the apparatus comprising:
a wrapper function generating unit for generating a wrapper function;
a modification information obtaining unit, configured to obtain modification information of a landing page through the encapsulation function, where the modification information of the landing page includes at least one of: game keywords, game descriptions, game names, Uniform Resource Locators (URLs) of landing pages, game download addresses and banner advertisements, game icons, game versions, game sizes, and game screenshots;
the encapsulation function calling unit is used for calling the encapsulation function to acquire the modification information of the landing page;
a landing page generating unit, configured to fill the modification information of the landing page to a corresponding position of an original landing page, and generate a modified landing page, specifically, find a position of the modification information on the original landing page according to a unique identifier of the modification information of the landing page, and then replace the original information in the found position with the modification information, where the unique identifier of the modification information includes: modifying the name and the character string identification of the information;
the modification information of the landing page is first modification information, and the first modification information includes at least one of the following: game keywords, game descriptions, game names, URLs of landing pages, game download addresses, and banner advertisements, in which case the modification information acquiring unit includes:
the first modification information uploading module is used for determining first modification information and uploading the first modification information to the packaging function;
the modification information of the landing page is second modification information, and the second modification information includes at least one of the following: game icon, game version, game size, and game screenshot, in which case the modification information obtaining unit includes:
the second modification information acquisition module is used for acquiring second modification information through a preset interface of the encapsulation function, wherein the second modification information is different from a domain name stored in the first modification information, and the preset interface is an asynchronous data acquisition interface;
when the second modification information is a game screenshot, the second modification information obtaining module includes:
the game screenshot URL obtaining module is used for obtaining a URL corresponding to the game screenshot through a preset interface of the encapsulation function;
and the game screenshot URL accessing module is used for accessing the URL corresponding to the game screenshot to obtain the corresponding game screenshot.
4. The apparatus of claim 3, wherein the landing page generation unit comprises:
the modification information filling module is used for filling the modification information of the landing page to the corresponding position of the original landing page and generating a preview page of the modified landing page, wherein the preview page comprises identification information of the modification information;
and the generation instruction receiving module is used for receiving a generation instruction of the modified landing page and generating the modified landing page according to the generation instruction.
CN201611186713.7A 2016-12-20 2016-12-20 Method and device for generating landing page Expired - Fee Related CN106682960B (en)

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