CN106682930B - Data processing method and device - Google Patents
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- CN106682930B CN106682930B CN201510767459.9A CN201510767459A CN106682930B CN 106682930 B CN106682930 B CN 106682930B CN 201510767459 A CN201510767459 A CN 201510767459A CN 106682930 B CN106682930 B CN 106682930B
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Abstract
The application discloses a data processing method and device. Wherein, the method comprises the following steps: acquiring a first achievement rate, a second achievement rate and a first overlapping rate; calculating to obtain a correction parameter according to the first achievement rate, the second achievement rate and the first overlapping rate; detecting a third arrival rate and a fourth arrival rate; calculating to obtain a second overlapping rate according to the third reaching rate and the fourth reaching rate, wherein the second overlapping rate is the proportion of the number of people watching the target advertisement on the first media platform and the second media platform to the total number of the preset people when the event watching the target advertisement on the first media platform and the event watching the target advertisement on the second media platform are taken as mutually independent events; and correcting the second overlapping rate by using the correction parameter to obtain the corrected overlapping rate. The method and the device solve the technical problem that the calculated overlapping rate is inaccurate in the prior art.
Description
Technical Field
The present application relates to the field of data processing, and in particular, to a data processing method and apparatus.
Background
When an advertiser puts advertisements on different media platforms, not only the reaching rate of the advertisements played on each media platform needs to be known, but also the number proportion of the people who view the advertisements played on the different media platforms, namely the overlapping rate of the advertisements viewed between the different media platforms needs to be known.
In the prior art, events for watching advertisements among different media platforms are generally taken as independent events, and after the achievement rate of the advertisements on each media platform is obtained, the achievement rates are multiplied to obtain the overlapping rate, however, the expression of a lot of data is not independent events, such as the achievement rate of a certain advertisement in the internet and the achievement rate in a television. Because of different preferences of users, if the types of programs delivered on the internet and on the television are similar, the probability that a user watching a television advertisement will see the advertisement on the internet is increased (because of the preference, the probability that the same program type is watched on the internet and on the television is higher), thereby causing the calculated overlap ratio in the prior art to be inaccurate.
In view of the above problems, no effective solution has been proposed.
Disclosure of Invention
The embodiment of the application provides a data processing method and device, and aims to at least solve the technical problem that the calculated overlapping rate is inaccurate in the prior art.
According to an aspect of an embodiment of the present application, there is provided a data processing method, including: acquiring a first achievement rate, a second achievement rate and a first overlapping rate, wherein the first achievement rate is the achievement rate of a target advertisement on a first media platform, the target advertisement is obtained by sampling and surveying preset crowds, the second achievement rate is the achievement rate of the target advertisement on a second media platform, the target advertisement is obtained by sampling and surveying the preset crowds, and the first overlapping rate is the proportion of the number of people watching the target advertisement on the first media platform and the second media platform to the total number of people sampling; calculating to obtain a correction parameter according to the first achievement rate, the second achievement rate and the first overlapping rate; detecting a third achievement rate and a fourth achievement rate, wherein the third achievement rate is the proportion of the number of people watching the target advertisement on the first media platform to the total number of the preset population, and the fourth achievement rate is the proportion of the number of people watching the target advertisement on the second media platform to the total number of the preset population; calculating a second overlapping rate according to the third reaching rate and the fourth reaching rate, wherein the second overlapping rate is the proportion of the number of people watching the target advertisement on the first media platform and the second media platform to the total number of people of the preset population when the event watching the target advertisement on the first media platform and the event watching the target advertisement on the second media platform are taken as mutually independent events; and correcting the second overlapping rate by using the correction parameter to obtain the corrected overlapping rate.
Further, calculating a second overlap ratio according to the third arrival rate and the fourth arrival rate includes: and taking the event of watching the target advertisement on the first media platform and the event of watching the target advertisement on the second media platform as mutually independent events, and multiplying the third achievement rate by the fourth achievement rate to obtain the second overlapping rate.
Further, calculating a correction parameter according to the first achievement rate, the second achievement rate and the first overlap rate includes: obtaining a third overlapping rate by multiplying the first reaching rate by the second reaching rate, wherein the third overlapping rate is the proportion of the number of people watching the target advertisement on the first media platform and the second media platform to the total number of people sampled when an event watching the target advertisement on the first media platform and an event watching the target advertisement on the second media platform are taken as mutually independent events in the process of sampling and surveying the preset crowd; and obtaining the correction parameter according to the first overlapping rate and the third overlapping rate.
Further, obtaining the correction parameter according to the first overlap ratio and the third overlap ratio includes: dividing the first overlapping rate by the third overlapping rate to obtain a proportionality coefficient; correcting the second overlap ratio by using the correction parameter, wherein obtaining the corrected overlap ratio comprises: and multiplying the second overlapping rate by the proportional coefficient to obtain the corrected overlapping rate.
Further, the first media platform is a television, and the second media platform is the internet.
According to another aspect of the embodiments of the present application, there is also provided a data processing apparatus, including: the system comprises an acquisition unit, a display unit and a display unit, wherein the acquisition unit is used for acquiring a first achievement rate, a second achievement rate and a first overlapping rate, the first achievement rate is the achievement rate of a target advertisement on a first media platform, the target advertisement is obtained by sampling survey on a preset crowd, the second achievement rate is the achievement rate of the target advertisement on a second media platform, the target advertisement is obtained by sampling survey on the preset crowd, and the first overlapping rate is the proportion of the number of people who see the target advertisement on the first media platform and the second media platform to the total number of people sampled; the first calculation unit is used for calculating and obtaining a correction parameter according to the first achievement rate, the second achievement rate and the first overlapping rate; the detection unit is used for detecting a third achievement rate and a fourth achievement rate, wherein the third achievement rate is the proportion of the number of people watching the target advertisement on the first media platform to the total number of the preset crowd, and the fourth achievement rate is the proportion of the number of people watching the target advertisement on the second media platform to the total number of the preset crowd; a second calculating unit, configured to calculate a second overlap ratio according to the third achievement ratio and the fourth achievement ratio, where the second overlap ratio is a ratio of the number of people watching the target advertisement on both the first media platform and the second media platform to the total number of people in the preset population when an event that the target advertisement is watched on the first media platform and an event that the target advertisement is watched on the second media platform are taken as mutually independent events; and the correcting unit is used for correcting the second overlapping rate by using the correction parameter to obtain the corrected overlapping rate.
Further, the second calculation unit includes: and the first calculation module is used for taking an event of watching the target advertisement on the first media platform and an event of watching the target advertisement on the second media platform as mutually independent events, and multiplying the third achievement rate by the fourth achievement rate to obtain the second overlapping rate.
Further, the first calculation unit includes: the second calculation module is used for multiplying the first achievement rate by the second achievement rate to obtain a third overlapping rate, wherein the third overlapping rate is the proportion of the number of people watching the target advertisement on the first media platform to the total number of people sampling when an event that the target advertisement is watched on the first media platform and an event that the target advertisement is watched on the second media platform are taken as mutually independent events in the process of sampling and surveying the preset crowd; and the third calculation module is used for obtaining the correction parameter according to the first overlapping rate and the third overlapping rate.
Further, the third calculating module is further configured to divide the first overlapping ratio by the third overlapping ratio to obtain a scaling factor; the correcting unit is further configured to multiply the second overlap ratio by the scaling factor to obtain the corrected overlap ratio.
Further, the first media platform is a television, and the second media platform is the internet.
According to the embodiment of the application, a first achievement rate, a second achievement rate and a first overlapping rate are obtained, a correction parameter is calculated according to the first achievement rate, the second achievement rate and the first overlapping rate, a third achievement rate and a fourth achievement rate are detected, a second overlapping rate is calculated according to the third achievement rate and the fourth achievement rate, the second overlapping rate is corrected by the correction parameter to obtain a corrected overlapping rate, actual detection and calculated data are corrected by combining sampling survey data, accuracy of the corrected overlapping rate is guaranteed, and the technical problem that the calculated overlapping rate is inaccurate in the prior art is solved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
FIG. 1 is a flow chart of a data processing method according to an embodiment of the present application;
FIG. 2 is a schematic diagram of an exposure population distribution according to an embodiment of the present application;
fig. 3 is a schematic diagram of a data processing apparatus according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the application described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
In accordance with an embodiment of the present application, there is provided a method embodiment of a data processing method, it should be noted that the steps illustrated in the flowchart of the figure may be performed in a computer system such as a set of computer executable instructions, and that while a logical order is illustrated in the flowchart, in some cases the steps illustrated or described may be performed in an order different than that herein.
Fig. 1 is a flowchart of a data processing method according to an embodiment of the present application, as shown in fig. 1, the method including the steps of:
step S102, a first achievement rate, a second achievement rate and a first overlapping rate are obtained, wherein the first achievement rate is the achievement rate of a target advertisement on a first media platform, the target advertisement is obtained through sampling survey on a preset crowd, the second achievement rate is the achievement rate of the target advertisement on a second media platform, the target advertisement is obtained through sampling survey on the preset crowd, and the first overlapping rate is the proportion of the number of people who see the target advertisement on the first media platform and the second media platform to the total number of people in sampling.
In this embodiment, the predetermined population is sampled, the ratio of the number of people watching the target advertisement using the first media platform to the total number of people sampled among the number of people sampled is calculated as a first achievement rate, and the ratio of the number of people watching the target advertisement using the second media platform to the total number of people sampled among the number of people sampled is calculated to obtain a second achievement rate. The first overlap rate is the proportion of the number of people who watch the target advertisement on the first media platform and the second media platform in the number of sampled people.
In this embodiment, in order to make the sampling result more accurate, the preset population may be sampled for multiple times, and the first arrival rate, the second arrival rate, and the first overlap rate are calculated for each sampling, and then the average value of the first arrival rate, and the average value of the first overlap rate are calculated.
And step S104, calculating to obtain a correction parameter according to the first achievement rate, the second achievement rate and the first overlapping rate.
The correction parameter obtained from the first overlap ratio and the third overlap ratio may be a ratio obtained by dividing the first overlap ratio by the third overlap ratio, or may be a ratio obtained by dividing the third overlap ratio by the first overlap ratio, and the second overlap ratio may be corrected by the correction parameter.
And step S106, detecting a third reaching rate and a fourth reaching rate, wherein the third reaching rate is the proportion of the number of people watching the target advertisement on the first media platform to the total number of the preset crowd, and the fourth reaching rate is the proportion of the number of people watching the target advertisement on the second media platform to the total number of the preset crowd.
The third arrival rate is the ratio of the number of people watching the target advertisement by using the first media platform to the total number of people using the first media platform, which is obtained through online monitoring, and the second arrival rate is the ratio of the number of people watching the target advertisement by using the second media platform to the total number of people using the second media platform, which is obtained through online monitoring.
And step S108, calculating to obtain a second overlapping rate according to the third reaching rate and the fourth reaching rate, wherein the second overlapping rate is the proportion of the number of people watching the target advertisement on the first media platform and the second media platform to the total number of the preset crowd when the event watching the target advertisement on the first media platform and the event watching the target advertisement on the second media platform are taken as mutually independent events.
The second overlap ratio may be a calculated percentage of people viewing the target advertisement on the first media platform and the second media platform simultaneously, taking an event viewing the target advertisement on the first media platform and an event viewing the target advertisement on the second media platform as mutually independent events.
And step S110, correcting the second overlapping rate by using the correction parameter to obtain the corrected overlapping rate.
In the embodiment of the application, a preset population is sampled and investigated, and a ratio of the target advertisement viewed on the first media platform, namely a first reaching rate, a ratio of the target advertisement viewed on the second media platform, namely a second reaching rate, and a ratio of the target advertisement viewed on both the first media platform and the second media platform, namely a first overlapping rate are obtained. And then calculating the second overlapping rate by using the first achievement rate, the second achievement rate and the first overlapping rate to obtain a correction parameter, and after the second overlapping rate is obtained by calculation, correcting the second overlapping rate by using the correction parameter to obtain a corrected overlapping rate, so that the calculated overlapping rate is corrected by using the data result of sampling investigation, and the problem that the calculated overlapping rate is inaccurate is avoided.
According to the embodiment of the application, a first achievement rate, a second achievement rate and a first overlapping rate are obtained, a correction parameter is calculated according to the first achievement rate, the second achievement rate and the first overlapping rate, a third achievement rate and a fourth achievement rate are detected, a second overlapping rate is calculated according to the third achievement rate and the fourth achievement rate, the second overlapping rate is corrected by the correction parameter to obtain a corrected overlapping rate, actual detection and calculated data are corrected by combining sampling survey data, accuracy of the corrected overlapping rate is guaranteed, and the technical problem that the calculated overlapping rate is inaccurate in the prior art is solved.
Preferably, calculating the second overlap ratio according to the third arrival rate and the fourth arrival rate includes: and taking the event of watching the target advertisement on the first media platform and the event of watching the target advertisement on the second media platform as mutually independent events, and multiplying the third achievement rate by the fourth achievement rate to obtain a second overlapping rate.
In this embodiment, the second overlap ratio may be a calculated percentage of people watching the target advertisement on the first media platform and the second media platform simultaneously, where the event of watching the target advertisement on the first media platform and the event of watching the target advertisement on the second media platform are mutually independent events.
Preferably, the calculating the correction parameter according to the first achievement rate, the second achievement rate and the first overlap rate includes: obtaining a third overlapping rate by multiplying the first reaching rate by the second reaching rate, wherein the third overlapping rate is the proportion of the number of people watching the target advertisement on the first media platform and the second media platform to the total number of the sampled people when an event watching the target advertisement on the first media platform and an event watching the target advertisement on the second media platform are taken as mutually independent events in the process of sampling and surveying the preset people; and obtaining a correction parameter according to the first overlapping rate and the third overlapping rate.
In the embodiment of the present application, the event of viewing the target advertisement on the first media platform and the event of viewing the target advertisement on the second media platform in the sample survey result are regarded as two independent events, and a third overlap rate is calculated, where the third overlap rate is calculated by considering the event of viewing the target advertisement on the first media platform and the event of viewing the target advertisement on the second media platform as independent events, and therefore may not be equal to the first overlap rate in the sample survey result.
Preferably, the obtaining the correction parameter according to the first overlap ratio and the third overlap ratio comprises: dividing the first overlapping rate by the third overlapping rate to obtain a proportionality coefficient; correcting the second overlap ratio by using the correction parameter, wherein obtaining the corrected overlap ratio comprises: and multiplying the second overlapping rate by a scaling coefficient to obtain the corrected overlapping rate.
Preferably, after the corrected overlap ratio is obtained, the overall arrival rate of the first media platform and the second media platform may be further calculated, and specifically, the overall arrival rate may be obtained by subtracting the corrected overlap ratio from the sum of the third arrival rate and the fourth arrival rate.
Taking the first media platform as a television and the second media platform as the internet as an example, the statistics is obtained through sampling investigation: the first achievement rate is the rate at which the advertisement is viewed on the television, the second achievement rate is the rate at which the advertisement is viewed on the internet, and the first overlap rate is the rate at which the advertisement is viewed on both the internet and the television. The method specifically comprises the following steps:
step S202, two ratios in the survey result are multiplied, that is, the overlap ratio, that is, the third overlap ratio, is calculated assuming that the advertisement is viewed on the television and the advertisement is viewed on the internet as independent events.
In step S204, the first overlap ratio of both the investigation results is divided by the third overlap ratio calculated in step S202, that is, the first overlap ratio is a multiple K of the third overlap ratio.
In step S206, the ratio of the two data (the third arrival rate and the fourth arrival rate) in the actual statistical result is multiplied, and a second overlapping rate, which is the overlapping rate when the ratio of the two data is an event independent of each other, is calculated.
In step S208, the coefficient K calculated from the investigation result in step S204 is multiplied by the overlap ratio calculated in step S206, which is the actual overlap ratio corrected from the investigation result.
As shown in fig. 2, the corrected overlap ratio is K (a × B), where K is the calculated coefficient, a is the third arrival rate (the ratio of the number of television exposures to the total number of television people), and B is the fourth arrival rate (the ratio of the number of internet exposures to the total number of internet people).
Further, the overall arrival rate of the television and the internet is a + B-K (a × B).
According to the embodiment of the application, the conversion relation between the actual data and the survey data is connected through the coefficient between the random event and the survey data. The proportion which depends on the investigation result in the past is optimized to the proportion which can refer to the actual statistical data, so that the risk of the deviation of the investigation result is reduced, and the data statistics is more accurate.
An embodiment of the present application further provides a data processing apparatus, which may be used to execute the data processing method according to the embodiment of the present application, and as shown in fig. 3, the apparatus includes: the device comprises an acquisition unit 10, a first calculation unit 20, a detection unit 30, a second calculation unit 40 and a correction unit 50.
The obtaining unit 10 is configured to obtain a first achievement rate, a second achievement rate, and a first overlap rate, where the first achievement rate is an achievement rate of a target advertisement on a first media platform obtained by performing a sampling survey on a preset crowd, the second achievement rate is an achievement rate of the target advertisement on a second media platform obtained by performing the sampling survey on the preset crowd, and the first overlap rate is a ratio of a number of people who see the target advertisement on both the first media platform and the second media platform to a total number of people in the sampling.
In this embodiment, the predetermined population is sampled, the ratio of the number of people watching the target advertisement using the first media platform to the total number of people sampled among the number of people sampled is calculated as a first achievement rate, and the ratio of the number of people watching the target advertisement using the second media platform to the total number of people sampled among the number of people sampled is calculated to obtain a second achievement rate. The first overlap rate is the proportion of the number of people who watch the target advertisement on the first media platform and the second media platform in the number of sampled people.
In this embodiment, in order to make the sampling result more accurate, the preset population may be sampled for multiple times, and the first arrival rate, the second arrival rate, and the first overlap rate are calculated for each sampling, and then the average value of the first arrival rate, and the average value of the first overlap rate are calculated.
The first calculating unit 20 is configured to calculate a correction parameter according to the first achievement rate, the second achievement rate, and the first overlap rate.
The correction parameter obtained from the first overlap ratio and the third overlap ratio may be a ratio obtained by dividing the first overlap ratio by the third overlap ratio, or may be a ratio obtained by dividing the third overlap ratio by the first overlap ratio, and the second overlap ratio may be corrected by the correction parameter.
The detecting unit 30 is configured to detect a third achievement rate and a fourth achievement rate, where the third achievement rate is a ratio of the number of people watching the target advertisement on the first media platform to the total number of the preset population, and the fourth achievement rate is a ratio of the number of people watching the target advertisement on the second media platform to the total number of the preset population.
The third arrival rate is the ratio of the number of people watching the target advertisement by using the first media platform to the total number of people using the first media platform, which is obtained through online monitoring, and the second arrival rate is the ratio of the number of people watching the target advertisement by using the second media platform to the total number of people using the second media platform, which is obtained through online monitoring.
The second calculating unit 40 is configured to calculate a second overlap ratio according to a third achievement ratio and a fourth achievement ratio, where the second overlap ratio is a ratio of the number of people watching the target advertisement on both the first media platform and the second media platform to the total number of people of the preset population when the event watching the target advertisement on the first media platform and the event watching the target advertisement on the second media platform are regarded as mutually independent events.
The second overlap ratio may be a calculated percentage of people viewing the target advertisement on the first media platform and the second media platform simultaneously, taking an event viewing the target advertisement on the first media platform and an event viewing the target advertisement on the second media platform as mutually independent events.
The correcting unit 50 is used for correcting the second overlapping rate by using the correction parameter to obtain a corrected overlapping rate
In the embodiment of the application, a preset population is sampled and investigated, and a ratio of the target advertisement viewed on the first media platform, namely a first reaching rate, a ratio of the target advertisement viewed on the second media platform, namely a second reaching rate, and a ratio of the target advertisement viewed on both the first media platform and the second media platform, namely a first overlapping rate are obtained. And then calculating the second overlapping rate by using the first achievement rate, the second achievement rate and the first overlapping rate to obtain a correction parameter, and after the second overlapping rate is obtained by calculation, correcting the second overlapping rate by using the correction parameter to obtain a corrected overlapping rate, so that the calculated overlapping rate is corrected by using the data result of sampling investigation, and the problem that the calculated overlapping rate is inaccurate is avoided.
According to the embodiment of the application, a first achievement rate, a second achievement rate and a first overlapping rate are obtained, a correction parameter is calculated according to the first achievement rate, the second achievement rate and the first overlapping rate, a third achievement rate and a fourth achievement rate are detected, a second overlapping rate is calculated according to the third achievement rate and the fourth achievement rate, the second overlapping rate is corrected by the correction parameter to obtain a corrected overlapping rate, actual detection and calculated data are corrected by combining sampling survey data, accuracy of the corrected overlapping rate is guaranteed, and the technical problem that the calculated overlapping rate is inaccurate in the prior art is solved.
Preferably, the second calculation unit includes: and the first calculation module is used for taking the event of watching the target advertisement on the first media platform and the event of watching the target advertisement on the second media platform as mutually independent events and obtaining a second overlapping rate by multiplying the third reaching rate by the fourth reaching rate.
In this embodiment, the second overlap ratio may be a calculated percentage of people watching the target advertisement on the first media platform and the second media platform simultaneously, where the event of watching the target advertisement on the first media platform and the event of watching the target advertisement on the second media platform are mutually independent events.
Preferably, the first calculation unit includes: the second calculation module is used for multiplying the first achievement rate by the second achievement rate to obtain a third overlapping rate, wherein the third overlapping rate is the proportion of the number of people watching the target advertisement on the first media platform and the number of people watching the target advertisement on the second media platform to the total number of people sampled when an event watching the target advertisement on the first media platform and an event watching the target advertisement on the second media platform are taken as mutually independent events in the process of sampling and surveying the preset crowd; and the third calculation module is used for obtaining a correction parameter according to the first overlapping rate and the third overlapping rate.
In the embodiment of the present application, the event of viewing the target advertisement on the first media platform and the event of viewing the target advertisement on the second media platform in the sample survey result are regarded as two independent events, and a third overlap rate is calculated, where the third overlap rate is calculated by considering the event of viewing the target advertisement on the first media platform and the event of viewing the target advertisement on the second media platform as independent events, and therefore may not be equal to the first overlap rate in the sample survey result.
Preferably, the third calculating module is further configured to divide the first overlapping ratio by the third overlapping ratio to obtain a scaling factor; and the correcting unit is also used for multiplying the second overlapping rate by a scaling coefficient to obtain a corrected overlapping rate.
Preferably, after the corrected overlap ratio is obtained, the overall arrival rate of the first media platform and the second media platform may be further calculated, and specifically, the overall arrival rate may be obtained by subtracting the corrected overlap ratio from the sum of the third arrival rate and the fourth arrival rate.
In this embodiment, the first media platform may be a television, and the second media platform may be the internet. But also for example paper media newspapers, or radio etc.
The data processing apparatus includes a processor and a memory, the above-mentioned acquisition unit 10, the first calculation unit 20, the detection unit 30, the second calculation unit 40, the correction unit 50, and the like are stored in the memory as program units, and the above-mentioned program units stored in the memory are executed by the processor. The first achievement rate, the second achievement rate, the third achievement rate, the fourth achievement rate and the like can be stored in the memory.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to one or more, and the overlapping rate is corrected by adjusting kernel parameters.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
The present application further provides an embodiment of a computer program product, which, when being executed on a data processing device, is adapted to carry out program code for initializing the following method steps: acquiring a first achievement rate, a second achievement rate and a first overlapping rate, wherein the first achievement rate is the achievement rate of a target advertisement on a first media platform, the target advertisement is obtained by sampling and surveying the preset population, the second achievement rate is the achievement rate of the target advertisement on a second media platform, the target advertisement is obtained by sampling and surveying the preset population, and the first overlapping rate is the proportion of the number of people who see the target advertisement on the first media platform and the second media platform to the total number of people sampled; calculating to obtain a correction parameter according to the first achievement rate, the second achievement rate and the first overlapping rate; detecting a third achievement rate and a fourth achievement rate, wherein the third achievement rate is the proportion of the number of people watching the target advertisement on the first media platform to the total number of the preset crowd, and the fourth achievement rate is the proportion of the number of people watching the target advertisement on the second media platform to the total number of the preset crowd; calculating to obtain a second overlapping rate according to the third reaching rate and the fourth reaching rate, wherein the second overlapping rate is the proportion of the number of people watching the target advertisement on the first media platform and the second media platform to the total number of the preset people when the event watching the target advertisement on the first media platform and the event watching the target advertisement on the second media platform are taken as mutually independent events; and correcting the second overlapping rate by using the correction parameter to obtain the corrected overlapping rate.
The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.
In the above embodiments of the present application, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units may be a logical division, and in actual implementation, there may be another division, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The foregoing is only a preferred embodiment of the present application and it should be noted that those skilled in the art can make several improvements and modifications without departing from the principle of the present application, and these improvements and modifications should also be considered as the protection scope of the present application.
Claims (10)
1. A data processing method, comprising:
acquiring a first achievement rate, a second achievement rate and a first overlapping rate, wherein the first achievement rate is the achievement rate of a target advertisement on a first media platform, the target advertisement is obtained by sampling and surveying preset crowds, the second achievement rate is the achievement rate of the target advertisement on a second media platform, the target advertisement is obtained by sampling and surveying the preset crowds, and the first overlapping rate is the proportion of the number of people watching the target advertisement on the first media platform and the second media platform to the total number of people sampling;
calculating to obtain a correction parameter according to the first achievement rate, the second achievement rate and the first overlapping rate;
detecting a third achievement rate and a fourth achievement rate, wherein the third achievement rate is the proportion of the number of people watching the target advertisement on the first media platform to the total number of the preset population, and the fourth achievement rate is the proportion of the number of people watching the target advertisement on the second media platform to the total number of the preset population;
calculating a second overlapping rate according to the third reaching rate and the fourth reaching rate, wherein the second overlapping rate is the proportion of the number of people watching the target advertisement on the first media platform and the second media platform to the total number of people of the preset population when the event watching the target advertisement on the first media platform and the event watching the target advertisement on the second media platform are taken as mutually independent events;
and correcting the second overlapping rate by using the correction parameter to obtain the corrected overlapping rate.
2. The method of claim 1, wherein calculating a second overlap ratio based on the third and fourth arrival rates comprises:
and taking the event of watching the target advertisement on the first media platform and the event of watching the target advertisement on the second media platform as mutually independent events, and multiplying the third achievement rate by the fourth achievement rate to obtain the second overlapping rate.
3. The method of claim 1, wherein calculating a correction parameter based on the first achievement rate, the second achievement rate, and the first overlap rate comprises:
multiplying the first achievement rate by the second achievement rate to obtain a third overlapping rate;
and obtaining the correction parameter according to the first overlapping rate and the third overlapping rate.
4. The method of claim 3,
obtaining the correction parameter according to the first overlap ratio and the third overlap ratio includes: dividing the first overlapping rate by the third overlapping rate to obtain a proportionality coefficient;
correcting the second overlap ratio by using the correction parameter, wherein obtaining the corrected overlap ratio comprises: and multiplying the second overlapping rate by the proportional coefficient to obtain the corrected overlapping rate.
5. The method of any of claims 1 to 4, wherein the first media platform is a television and the second media platform is the Internet.
6. A data processing apparatus, comprising:
the system comprises an acquisition unit, a display unit and a display unit, wherein the acquisition unit is used for acquiring a first achievement rate, a second achievement rate and a first overlapping rate, the first achievement rate is the achievement rate of a target advertisement on a first media platform, the target advertisement is obtained by sampling survey on a preset crowd, the second achievement rate is the achievement rate of the target advertisement on a second media platform, the target advertisement is obtained by sampling survey on the preset crowd, and the first overlapping rate is the proportion of the number of people who see the target advertisement on the first media platform and the second media platform to the total number of people sampled;
the first calculation unit is used for calculating and obtaining a correction parameter according to the first achievement rate, the second achievement rate and the first overlapping rate;
the detection unit is used for detecting a third achievement rate and a fourth achievement rate, wherein the third achievement rate is the proportion of the number of people watching the target advertisement on the first media platform to the total number of the preset crowd, and the fourth achievement rate is the proportion of the number of people watching the target advertisement on the second media platform to the total number of the preset crowd;
a second calculating unit, configured to calculate a second overlap ratio according to the third achievement ratio and the fourth achievement ratio, where the second overlap ratio is a ratio of the number of people watching the target advertisement on both the first media platform and the second media platform to the total number of people in the preset population when an event that the target advertisement is watched on the first media platform and an event that the target advertisement is watched on the second media platform are taken as mutually independent events;
and the correcting unit is used for correcting the second overlapping rate by using the correction parameter to obtain the corrected overlapping rate.
7. The apparatus of claim 6, wherein the second computing unit comprises:
and the first calculation module is used for taking an event of watching the target advertisement on the first media platform and an event of watching the target advertisement on the second media platform as mutually independent events, and multiplying the third achievement rate by the fourth achievement rate to obtain the second overlapping rate.
8. The apparatus of claim 6, wherein the first computing unit comprises:
the second calculation module is used for multiplying the first achievement rate by the second achievement rate to obtain a third overlapping rate;
and the third calculation module is used for obtaining the correction parameter according to the first overlapping rate and the third overlapping rate.
9. The apparatus of claim 8,
the third calculating module is further configured to divide the first overlap ratio by the third overlap ratio to obtain a scaling factor;
the correcting unit is further configured to multiply the second overlap ratio by the scaling factor to obtain the corrected overlap ratio.
10. The apparatus of any of claims 6 to 9, wherein the first media platform is a television and the second media platform is the internet.
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