CN106447392A - RTB (real-time bidding) advertisement based intelligent bidding power flow tracing algorithm - Google Patents
RTB (real-time bidding) advertisement based intelligent bidding power flow tracing algorithm Download PDFInfo
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- CN106447392A CN106447392A CN201610833098.8A CN201610833098A CN106447392A CN 106447392 A CN106447392 A CN 106447392A CN 201610833098 A CN201610833098 A CN 201610833098A CN 106447392 A CN106447392 A CN 106447392A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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Abstract
The invention discloses an RTB (real-time bidding) advertisement based intelligent bidding power flow tracing algorithm. An intelligent bidding system is arranged, and a price target is set in the system; a medium acquires an RTB advertisement bidding request through the intelligent bidding system and judges whether it is first bidding or not; whether the price target of a current advertisement on the medium is smaller than a set target value or not is judged; if yes, the price rises according to the last transaction price based on percentage ratio for the medium; a bid is given according to calculated bidding, and bidding is ended. Dependence on empirical value is not needed, and interference of human subjective factors is eliminated; by intelligent bidding, real-time condition of current media traffic price can be accurately reflected; an advertising object can be effectively controlled to achieve effect; previous purchase and consumption cost is low, the algorithm is suitable for conservative clients, and advertising budget can be controlled extremely effectively.
Description
Technical field
The present invention relates to RTB advertisement intelligent bidding algorithm design field, more particularly, to one kind is based on intelligence in RTB advertisement
That can bid chases after damp algorithm.
Background technology
Fixing bid, the bid methodologies of most original.Run experience or threw in feelings in the past according to media rate card, advertisement
Condition, draws the moderate price of a comparison, then according to this price carries out input of bidding.
Said method depends on empirical value unduly, and artificial subjective factor is too big；Fixing bid is it is impossible to accurate response current media
Flow price real-time condition；Throwing in goal becomes effect cannot preferable control；Advertising budget cannot accomplish to spend minimum money to buy more
The effect of volume；
Content of the invention
It is an object of the invention to provide that intelligently bids in a kind of advertisement based on RTB chases after damp algorithm, effectively solving is above-mentioned
Technical problem.
For effectively solving above-mentioned technical problem, the technical scheme that the present invention takes is as follows：
Chase after damp algorithm based on what intelligence in RTB advertisement was bidded it is characterised in that the method comprises the following steps：
(1) intelligent Ask-Bid System is set, sets price target in described system；
(2) media obtain RTB advertisement bidding by described intelligent Ask-Bid System and ask and determine whether to bid first；
(3) whether the price target judging Current ad on above-mentioned media is less than the desired value setting；
(4) meet step (3) then to be floated according to the ratio of percentage according to last concluded price for this media；
(5) bid and terminated to bid according to bidding after calculating.
Particularly, described step (2) is further comprising the steps of：
If media are to bid using the best bid that advertisement sets, directly terminate to bid.
Particularly, described step (3) is further comprising the steps of：
If the price target of Current ad is not less than the desired value setting, this media was bidded according to percentage according to the last time
After the ratio of ratio is lowered, directly bid and terminated to bid according to bidding after calculating.
A kind of Ask-Bid System realizing said method, this system includes basic data management module, toll administration module, is
System maintenance module, I/O module and communication control module；Described basic data management module passes through number with described toll administration module
It is connected with each other according to transfer bus and realize data exchange；Described system maintaining module, described I/O module and described communication control module
It is connected by control circuit and change-over circuit respectively and realize interactive communication.
Particularly, described basic data management module includes database subsystem module, Table edit management submodule, data fortune
Calculate and process submodule and project data management submodule.
Particularly, described toll administration module includes charge and opens menu manager submodule and query statistic submodule.
Particularly, described charge open menu manager submodule be respectively arranged to realize charge open list, carry down the moon next month and work
The charge of useless monthly closing entry is opened single controller, monthly closing entry switching controller and is abolished monthly closing entry controller.
Particularly, described query statistic submodule is provided for realizing the Charge and query controller of Charge and query and for real
The charge statistic device of existing charging day statistics, moon statistics and time period statistics.
Particularly, described system maintaining module includes data backup submodule, data recovery sub-module, data deletion submodule
Block, rights management submodule and user setup submodule.
Beneficial effects of the present invention are：The present invention provide based in RTB advertisement intelligence bid chase after damp algorithm it is not necessary to
Rely on empirical value, eliminate the interference of artificial subjective factor；Intelligence is bid, can the real-time feelings of accurate response current media flow price
Condition；Goal can be thrown in effective control and become effect；Early stage purchase consumer cost is low, is relatively suitable for conservative client, can be very
Efficiently control advertising budget.
The present invention is described in detail below in conjunction with the accompanying drawings.
Brief description
Fig. 1 is the system architecture diagram chasing after damp algorithm that in the advertisement based on RTB of the present invention, intelligence is bidded；
Specific embodiment
Embodiment 1：
In the present embodiment, advertisement will participate in bidding it is desirable to target is not reached first with lowest price, then bid of floating, directly
Reach to target, be a process from low to high.Consumer cost is low because early stage is bought for this algorithm, and relatively suitable conservative is objective
Family, can effectively control advertising budget.With regard to the adjustment of price, if being not desired to filter frequently, frequency can be added, than
As adjustment in 5 minutes once.
As shown in figure 1, the present embodiment provide based in RTB advertisement intelligence bid chase after damp algorithm, the method include with
Lower step：
(1) intelligent Ask-Bid System is set, sets price target in described system；
(2) media obtain RTB advertisement bidding by described intelligent Ask-Bid System and ask and determine whether to bid first；If
Media are to be bidded using the best bid that advertisement sets, and directly terminate to bid.
(3) whether the price target judging Current ad on above-mentioned media is less than the desired value setting；If Current ad
Price target is not less than the desired value setting, then after this media is bidded according to the last time and is lowered according to the ratio of percentage,
Directly bid and terminated to bid according to bidding after calculating.
(4) meet step (3) then to be floated according to the ratio of percentage according to last concluded price for this media；
(5) bid and terminated to bid according to bidding after calculating.
Applicant state, person of ordinary skill in the field on the basis of above-described embodiment, by above-described embodiment
Step, combined with the technical scheme of Summary, thus produce new method, be also the present invention record scope it
One, the application is to make specification simple and clear, no longer enumerates the other embodiment of these steps.
The technology path being different from prior art in the present embodiment is：
Need not rely on empirical value, eliminate the interference of artificial subjective factor；Intelligence is bid, can accurate response current media
Flow price real-time condition；Goal can be thrown in effective control and become effect；Early stage purchase consumer cost is low, is relatively suitable for conservative
Client, can effectively control advertising budget.
This embodiment provides a kind of Ask-Bid System realizing the method, and this system includes basic data management module, charge
Management module, system maintaining module, I/O module and communication control module；Described basic data management module and described charge pipe
Reason module is connected with each other by data transmission bus realizes data exchange；Described system maintaining module, described I/O module with described
Communication control module is connected by control circuit and change-over circuit respectively and realizes interactive communication.
Described basic data management module includes database subsystem module, Table edit management submodule, data operation process
Submodule and project data management submodule.Described toll administration module includes charge and opens menu manager submodule and query statistic
Module.Described charge open menu manager submodule be respectively arranged to realize charge open list, the receipts of carry down the moon next month and calcellation monthly closing entry
Expense is opened single controller, monthly closing entry switching controller and is abolished monthly closing entry controller.Described query statistic submodule is provided for realizing receiving
The Charge and query controller of expense inquiry and the charge statistic device for realizing charging day statistics, moon statistics and time period statistics.
Described system maintaining module includes data backup submodule, data recovery sub-module, data deletion submodule, rights management submodule
Block and user setup submodule.
The another statement of applicant, the present invention illustrates implementation method and the apparatus structure of the present invention by above-described embodiment,
But the invention is not limited in above-mentioned embodiment, that is, do not mean that the present invention has to rely on said method and structure could be real
Apply.Person of ordinary skill in the field it will be clearly understood that any improvement in the present invention, to implementation method selected by the present invention etc.
The interpolation of effect replacement and step, selection of concrete mode etc., within the scope of all falling within protection scope of the present invention and disclosure.
The present invention is not limited to above-mentioned embodiment, all to realize the present invention using with analog structure of the present invention and its method
All embodiments of purpose are all within the scope of the present invention.
Claims (9)
1. chase after damp algorithm it is characterised in that the method comprises the following steps based on what intelligence in RTB advertisement was bidded：
(1) intelligent Ask-Bid System is set, sets price target in described system；
(2) media obtain RTB advertisement bidding by described intelligent Ask-Bid System and ask and determine whether to bid first；
(3) whether the price target judging Current ad on above-mentioned media is less than the desired value setting；
(4) meet step (3) then to be floated according to the ratio of percentage according to last concluded price for this media；
(5) bid and terminated to bid according to bidding after calculating.
2. implementation according to claim 1 is it is characterised in that described step (2) is further comprising the steps of：
If media are to bid using the best bid that advertisement sets, directly terminate to bid.
3. implementation according to claim 1 is it is characterised in that described step (3) is further comprising the steps of：
If the price target of Current ad is not less than the desired value setting, this media was bidded according to percentage according to the last time
After ratio is lowered, directly bid and terminated to bid according to bidding after calculating.
4. a kind of Ask-Bid System realizing said method is it is characterised in that this system includes basic data management module, charge pipe
Reason module, system maintaining module, I/O module and communication control module；Described basic data management module and described toll administration
Module is connected with each other by data transmission bus and realizes data exchange；Described system maintaining module, described I/O module are logical with described
Letter control module is connected by control circuit and change-over circuit respectively and realizes interactive communication.
5. Ask-Bid System according to claim 4 is it is characterised in that described basic data management module includes database subsystem
Module, Table edit management submodule, data operation process submodule and project data management submodule.
6. Ask-Bid System according to claim 4 is it is characterised in that described toll administration module includes charge and opens menu manager
Submodule and query statistic submodule.
7. Ask-Bid System according to claim 4 is respectively provided with use it is characterised in that menu manager submodule is opened in described charge
In realizing that list is opened in charge, single controller is opened in the charge of carry down the moon next month and calcellation monthly closing entry, monthly closing entry switching controller and abolish monthly closing entry
Controller.
8. Ask-Bid System according to claim 4 is it is characterised in that described query statistic submodule is provided for realizing receiving
The Charge and query controller of expense inquiry and the charge statistic device for realizing charging day statistics, moon statistics and time period statistics.
9. Ask-Bid System according to claim 4 is it is characterised in that described system maintaining module includes data backup submodule
Block, data recovery sub-module, data delete submodule, rights management submodule and user setup submodule.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610833098.8A CN106447392A (en) | 2016-09-19 | 2016-09-19 | RTB (real-time bidding) advertisement based intelligent bidding power flow tracing algorithm |
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| CN201610833098.8A CN106447392A (en) | 2016-09-19 | 2016-09-19 | RTB (real-time bidding) advertisement based intelligent bidding power flow tracing algorithm |
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| CN201610833098.8A Pending CN106447392A (en) | 2016-09-19 | 2016-09-19 | RTB (real-time bidding) advertisement based intelligent bidding power flow tracing algorithm |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112163894A (en) * | 2020-10-14 | 2021-01-01 | 广州欢网科技有限责任公司 | RTB-based DSP bidding method and system |
| CN112598447A (en) * | 2020-12-28 | 2021-04-02 | 加和（北京）信息科技有限公司 | Order information processing method and device, electronic equipment and processor |
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Patent Citations (6)
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| CN101770631A (en) * | 2010-01-11 | 2010-07-07 | 东莞市科达计算机***工程有限公司 | Network based taxation assistance information management method and system thereof |
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| CN104679849A (en) * | 2015-02-13 | 2015-06-03 | 北京集奥聚合科技有限公司 | Media directional delivery method and system |
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| CN112163894A (en) * | 2020-10-14 | 2021-01-01 | 广州欢网科技有限责任公司 | RTB-based DSP bidding method and system |
| CN112598447A (en) * | 2020-12-28 | 2021-04-02 | 加和（北京）信息科技有限公司 | Order information processing method and device, electronic equipment and processor |
| CN112598447B (en) * | 2020-12-28 | 2023-10-10 | 加和（北京）信息科技有限公司 | Order information processing method and device, electronic equipment and processor |
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Application publication date: 20170222 |
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