CN106447376A - Marketing activity management platform - Google Patents
Marketing activity management platform Download PDFInfo
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- CN106447376A CN106447376A CN201510500070.8A CN201510500070A CN106447376A CN 106447376 A CN106447376 A CN 106447376A CN 201510500070 A CN201510500070 A CN 201510500070A CN 106447376 A CN106447376 A CN 106447376A
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Abstract
The invention discloses a Shangjie marketing integrated system. The system comprises a client and a management end, wherein the client comprises a customer module, a sales consultant module and a host plant module; the management end comprises a data interface, dictionary management, a two-dimensional code subsystem, activity management, customer management, micro-platform management, product management, system management, menu management, permission management, a big data analysis module, customer service robot integration, and media management. According to the system, the tracking of the whole process from initial activity participation to final business deal of customers is realized through two-dimensional codes, and various data is subjected to statistics and analysis in a diagram form.
Description
Technical field
The present invention relates to computer realm, more particularly to a kind of campaign management platform.
Background technology
Campaign management platform, be refer to embody marketing management most of function (include decision-making,
Plan, tissue, leader, monitoring, analysis etc.), using the teaching of the invention it is possible to provide real-time, related, accurate, complete number
According to for a kind of system of manager's offer decision-making foundation.Campaign management platform can help business administration
Persons improve work efficiency, reduce expenses.Campaign management platform is comprehensive attention systemic-function,
The controllability of flow process, the advance of technology, the ease for use of system more to be focused on.
Content of the invention
It is an object of the invention to can help company managers improve work efficiency, reduce expenses with
And a kind of system of decision-making foundation is provided.
Invent and adopt the following technical scheme that：A kind of campaign management platform, described client includes
Client Model, dealer management module, main engine plants' management module, described management end include data interface module,
Campaign management module, media management module, Quick Response Code management module, customer management module, wechat platform pipe
Reason module, big data analysis module, system management module, menu management module, authority management module, meeting
View management module, Training Management module, each module is connected with each other and mutually communicates.
In a preferred embodiment of the present invention, described Client Model include movable recruitment, vehicle introduction,
Individual center.
In a preferred embodiment of the present invention, described dealer management module includes activity management, number
According to statistics, pending information, Training Management, conference management.
In a preferred embodiment of the present invention, described main engine plants management module includes activity management, matchmaker
Body management, data statisticss, customer service management, Training Management, conference management, bidding management, public number pipe
Reason.
In a preferred embodiment of the present invention, described wechat platform management module includes returning during concern
Multiple, acquiescence replys, text replys, picture and text replys, speech answering, request reply record, the reply of LBS position,
Custom menu.
Brief description
In a preferred embodiment of the present invention, described big data analysis module selects different data
Model is analyzed to described parameters, generates analysis result.
In a preferred embodiment of the present invention, described Quick Response Code management module is that each activity generates
Unique Quick Response Code
Fig. 1 is the structured flowchart of the present invention.
Specific embodiment
A kind of campaign management platform as shown in Figure 1 it is characterised in that include client and with visitor
The management end that family end is connected；Described client includes：Apply for participating in all kinds of ongoing work for client
Product information that is dynamic and inquiring about the activity of participation and correlation；Dealer management module, for action message
It is managed, the related data of client is carried out counting, training information is managed and to conferencing information
It is managed；Main engine plants' management module, for action message, media information, data statistics, visitor
Take information, training information, conferencing information, public number information are managed；Described management end includes：For
To the data interface module of system input data when carrying out data transmission；Campaign management module, for all kinds of
The activity of type carries out information management, and can immediately switch the collapsible form of client, also can voluntarily template be entered
Row related management；Media management module, the carrying out for the media to advertisement putting is followed the trail of immediately, media
The dynamic renewal of position；Quick Response Code management module, for generating corresponding uniquely two dimension to all types of activities
Code, and drained into data in system as interface by Quick Response Code；Customer management module, for client
Information be managed, to client, behavior aprowl is tracked, carries out data to the liveness of client
Analyze and client is paid a return visit；Wechat platform management module, for carrying out custom menu to micro-signal
The reply of setting and all types of information and push；Big data analysis module, for by activity data, client's number
According to and media data be analyzed counting, can according to different filtercondition generate corresponding data and curves and
The data analysis statistical module of chart；System management module, the basic parameter note for arranging system connects
Mouth configuration；Menu management module, for arranging the attributes such as display, the link of system administration end menu；Authority
Management module, for the safety regulation that arranged according to system or security strategy, user can access and also only
The resource oneself being authorized to can be accessed；Conference management module, for managing management, the ginseng of conference participation personnel
Invitation with meeting personnel；Training Management module, participates in management, the training course of start-up for management
Arrangement and training point homework and experience share, promote start-up to training course deeper into
Understanding；Further, it is that described client can be mobile phone, panel computer.Described management end is PC
End server；Further, described display module is display；Further, control institute using Quick Response Code
There is the flow direction of data；Further, can be in the indicating template of the self-defined client of management end.
The above, the only present invention preferably specific embodiment, but protection scope of the present invention is not
Be confined to this, any those familiar with the art the invention discloses technical scope in, according to
Technical scheme and its inventive concept equivalent or change in addition, all should cover the guarantor in the present invention
Within the scope of shield.
Claims (5)
1. a kind of campaign management platform is it is characterised in that include client and the management end being connected with client；
Described client includes：
Participate in all kinds of ongoing activities and the inquiry activity of participation and related product letter for client's application
Breath；
Dealer management module, carries out for being managed to action message, to the related data of client counting, right
Training information is managed and conferencing information is managed；
Main engine plants' management module, for action message, media information, data statistics, customer service information, training
Instruction information, conferencing information, public number information are managed.
Described management end includes：
For when carrying out data transmission to the data interface module of system input data；
Campaign management module, for all types of activities is carried out with information management, and can switch the work of client immediately
Moving platen, also voluntarily can carry out related management to template；
Media management module, the carrying out for the media to advertisement putting is followed the trail of immediately, the position of media dynamic more
Newly；
Quick Response Code management module, for generating corresponding unique Quick Response Code to all types of activities, and passes through Quick Response Code
As interface, data is drained in system；
Customer management module, for being managed to the information of client, to client behavior aprowl be tracked,
The liveness of client is carried out with data analysiss and client is paid a return visit；
Wechat platform management module, for micro-signal is carried out custom menu setting and all types of information reply and
Push；
Big data analysis module, for being analyzed counting activity data, customer data and media data, can press
Generate corresponding data and curves and the data analysis statistical module of chart according to different filterconditions；
System management module, the basic parameter short message interface for arranging system configures；
Menu management module, for arranging the attributes such as display, the link of system administration end menu；
Authority management module, for the safety regulation that arranged according to system or security strategy, user can access and
And the resource oneself being authorized to can only be accessed；
Conference management module, for managing the management of conference participation personnel, the invitation of conference participation personnel；
Training Management module, participates in management, the arrangement of training course and the training point of start-up for management
Homework and experience share, promote start-up to training course deeper into understanding.
2. a kind of campaign management platform according to claim 1 is it is characterised in that described client is permissible
For mobile phone, panel computer.Described management end is PC end server.
3. a kind of campaign management platform according to claim 1 is it is characterised in that described display module is
Display.
4. a kind of campaign management platform according to claim 1 is it is characterised in that controlled using Quick Response Code
The flow direction of all data.
5. a kind of campaign management platform according to claim 1, it is characterized by can be self-defined in management end
The indicating template of client.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510500070.8A CN106447376A (en) | 2015-08-13 | 2015-08-13 | Marketing activity management platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510500070.8A CN106447376A (en) | 2015-08-13 | 2015-08-13 | Marketing activity management platform |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106447376A true CN106447376A (en) | 2017-02-22 |
Family
ID=58093716
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510500070.8A Pending CN106447376A (en) | 2015-08-13 | 2015-08-13 | Marketing activity management platform |
Country Status (1)
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107895290A (en) * | 2017-12-13 | 2018-04-10 | 广州各就位信息科技有限公司 | Service management system is planned in a kind of sports operation marketing |
| CN109165815A (en) * | 2018-07-26 | 2019-01-08 | 鼎瀚能源（鞍山）网络科技有限公司 | A kind of shared mutual assistance platform marketing management system of alliance the whole network |
| CN115860347A (en) * | 2022-06-28 | 2023-03-28 | 武汉乐优科技有限公司 | Marketing task progress management system for development client |
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| CN109165815A (en) * | 2018-07-26 | 2019-01-08 | 鼎瀚能源（鞍山）网络科技有限公司 | A kind of shared mutual assistance platform marketing management system of alliance the whole network |
| CN115860347A (en) * | 2022-06-28 | 2023-03-28 | 武汉乐优科技有限公司 | Marketing task progress management system for development client |
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Application publication date: 20170222 |
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