CN106326242A - Application pushing method and apparatus - Google Patents
Application pushing method and apparatus Download PDFInfo
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- CN106326242A CN106326242A CN201510345398.7A CN201510345398A CN106326242A CN 106326242 A CN106326242 A CN 106326242A CN 201510345398 A CN201510345398 A CN 201510345398A CN 106326242 A CN106326242 A CN 106326242A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9562—Bookmark management
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- General Physics & Mathematics (AREA)
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Abstract
The invention discloses an application pushing method and apparatus. The method comprises the steps of collecting and analyzing information of applications used by a user; adding multi-dimensional tags for the user to correspond to multiple pieces of user feature information of the user; and screening out the application which conforms to the multi-dimensional tags, and pushing the application to the user. According to the method and the apparatus, the applications used by the user can be analyzed to obtain the multiple pieces of feature information of the user, the existing applications are screened by the feature information, and the application conforming to the feature information is screened out and pushed to the user, so that the accuracy of pushing is improved and the user can obtain the really needed application; and meanwhile, the method and the apparatus have the characteristics of quickness and convenience.
Description
Technical field
The invention belongs to Internet technical field, relate to a kind of method and device that application program is precisely pushed.
Background technology
Along with the development of Internet technology and popularizing of smart mobile phone, the App in smart mobile phone can be used in
(Application, application program) is the most increasing.
The data provided according to appFigures show, Google's application shop has exceeded the App of Fructus Mali pumilae in Mobile solution quantity
Store, for the developer of Android exploitation application the most also compared with supporting the more of Fructus Mali pumilae or Amazon mobile platform.According to system
Meter, the number of applications in Google's application shop is 1,430,000, and Fructus Mali pumilae is then 1,210,000, and Amazon is 29.3 ten thousand；
The platform of Google has attracted 38.8 ten thousand developers, and this quantity of Fructus Mali pumilae is 28.2 ten thousand, and Amazon is then 4.8 ten thousand.
The explosive growth of number of applications not only brings new business opportunity to mobile Internet, the most also brings new asking
Topic.User has difficulty in taking a step in huge App shop, and they many times do not know what application of this selection, do not know yet
Which application is suitable for oneself.User typically requires and searches on the download webpage of application shop or App and obtain App,
The mode of this acquisition App is comparatively laborious, for the ease of user quick obtaining App, can provide a user with active push
The service of App.
Conventional application program method for pushing can be: the application program downloaded according to user, pushes and download to this user
The application program that application program is similar.Such as when user downloads certain music application program, then push it to this user
His various music application programs；And for example when user downloads some games, then push similar trip to this user
Play program.
But, above-mentioned method for pushing is only capable of when user downloads application program pushing, if user is for a long time the most actively
Download application program, then cannot push to this user；Meanwhile, another possible premise of existing method for pushing is to use
Family has been mounted with certain application program, could push another money application journey similar with this application program
Sequence, if being fitted without the application program of this type in the terminal of user, just cannot provide required or can for this user
The propelling movement of certain the class application program that can need；Additionally, the feature of user more cannot be collected, be analyzed to existing method for pushing, it is impossible to
There is provided and precisely push.
Therefore, how to provide method for pushing and the device of a kind of application program, precisely, quickly and conveniently push use for user
Application program required for family, is one of those skilled in the art's technical problem urgently to be resolved hurrily.
Summary of the invention
It is an object of the invention to make up above-mentioned the deficiencies in the prior art, it is provided that it is accurate that one can carry out application program to user
The method for pushing pushed and device.
For achieving the above object, the present invention provides the method for pushing of a kind of application program, and it comprises the following steps:
Step S01, collects the application information that user uses；
Step S02, analyzes described application information, and described user adds many dimension labels, described many dimension labels correspondence institute
State multiple user's characteristic information of user；
Step S03, filters out the application program meeting described many dimension labels；
Step S04, pushes the application program filtered out to described user.
Further, step S01 includes every prefixed time interval, collects the application journey that user in described time interval uses
Sequence information, described application information includes the type of one or more application program, number of run and/or runs duration.
Further, described application information includes the information being stored in terminal and/or the information being stored on high in the clouds.
Further, step S02 includes analyzing described application information, is higher than one with number of run and/or operation duration
The type of the application program of predetermined threshold value, adds many dimension labels to described user.
Further, if described method for pushing also includes that the application information collected comprises one or more application program
Described application program less than a predetermined threshold value, is then added the preferential label pushed, preferentially by number of run and/or operation duration
Push and described application program same type or similar type and the application program meeting described many dimension labels.
Further, described method for pushing also includes having monitored whether that application program is deleted, the most then to described quilt in real time
The application program deleted adds the preferential label pushed, and preferentially pushes and described deleted application program same type or Similarity Class
Type and meet the application program of described many dimension labels.
Further, described method for pushing also includes, the most all application programs carry out multidimensional classification, described multidimensional in advance
Classification and many dimension labels one_to_one corresponding, step S03 includes, according to described many dimension labels, filtering out the application of corresponding multidimensional classification
Program.
Further, described many dimension labels in sex, age, occupation, education, region and hobby or
Multiple.
For achieving the above object, the present invention also provides for the pusher of a kind of application program, comprising:
Application information collection module, for collecting the application information that user uses；
Application information analyzes module, for analyzing the application information collected；
Label adds module, for according to the application information analyzed, described user being added many dimension labels, with corresponding institute
State multiple user's characteristic information of user；
Application program screening module, for according to described many dimension labels, filters out the application program meeting many dimension labels；
Application program pushing module, for being pushed to described user by the application program filtered out.
Further, described pusher also includes clock module, for every prefixed time interval, instructs described application
The application information that in the program information collection module described time interval of collection, user uses, described application information includes
The type of one or more application programs, number of run and/or operation duration.
Further, in described application information is stored in tag memory and/or in cloud server internal memory.
Further, described application information analyzes module for judging the number of run of application program and/or running duration
Whether higher than a predetermined threshold value, the most then added the module type with the application program higher than predetermined threshold value by label, to
Many dimension labels are added at family.
Further, described application information analysis module is additionally operable to judge that described application information collection module is collected
Application information whether comprise the number of run of one or more application program and/or run duration and preset threshold less than one
Value, the most then added module by label and described application program add the preferential label pushed, by application program pushing module
Preferential push and described application program same type or similar type and the application program meeting described many dimension labels.
Further, described pusher also includes monitoring modular, has monitored whether that application program is deleted in real time, if
It is then to be added module by label and described deleted application program is added the preferential label pushed, application program push mould
Block preferentially pushes and described deleted application program same type or similar type and the application journey meeting described many dimension labels
Sequence.
Further, described pusher also includes sort module, divides in advance the most all application programs being carried out multidimensional
Class, the classification of described multidimensional and many dimension labels one_to_one corresponding；Memory module, for storing the classification information of application program.Wherein,
Memory module can also store the relevant informations such as the title of application program, type, download link.
Further, described many dimension labels in sex, age, occupation, education, region and hobby or
Multiple.
The method for pushing of the application program that the present invention provides and device, the application program used by collecting and analyze user is believed
Breath, adds many dimension labels to user, with multiple user's characteristic information of corresponding user, filters out subsequently and meets many dimension labels
Application program is also pushed to user.The present invention can be analyzed by application program used to user, obtains the multiple of user
Characteristic information, screens existing application program with these characteristic informations, filters out the application journey meeting these characteristic informations
Sequence is pushed to user, thus improves the accuracy of propelling movement, makes user obtain the application program of real needs, meanwhile, the present invention
Have concurrently quick and convenient.
Accompanying drawing explanation
For becoming apparent from understanding the purpose of the present invention, feature and advantage, below with reference to accompanying drawing to presently preferred embodiments of the present invention
It is described in detail, wherein:
Fig. 1 is the schematic flow sheet of first embodiment of the invention method for pushing；
Fig. 2 is the structural representation of first embodiment of the invention pusher；
Fig. 3 is the schematic flow sheet of second embodiment of the invention method for pushing；
Fig. 4 is the structural representation of second embodiment of the invention pusher；
Fig. 5 is the schematic flow sheet of third embodiment of the invention method for pushing；
Fig. 6 is the structural representation of third embodiment of the invention pusher.
Detailed description of the invention
First embodiment
Please refer to Fig. 1 and Fig. 2, the method for pushing of the application program of the present embodiment and device, for improving, user is pushed away
Send the accuracy of application program, present invention can apply in existing arbitrary electronic equipment, such as smart mobile phone, Pad, individual
Computer, intelligent television, E-book reader etc..
As it is shown in figure 1, the method for pushing of the application program of the present embodiment comprises the following steps:
Step S101, collects the application information that user uses；
Step S102, analyzes application information, user adds many dimension labels, multiple use of many dimension labels correspondence user
Family characteristic information；
Step S103, filters out the application program meeting many dimension labels；
Step S104, pushes the application program filtered out to user.
The pusher of the present embodiment is as in figure 2 it is shown, include:
Application information collection module 11, for collecting the application information that user uses；
Application information analyzes module 12, for analyzing the application information that above-mentioned module collection arrives；
Label adds module 13, for the application information according to above-mentioned module analysis, user adds many dimension labels,
Multiple user's characteristic information with corresponding user；
Application program screening module 14, for according to the many dimension labels added, filtering out the application program meeting many dimension labels；
Application program pushing module 15, for being pushed to described user by the application program filtered out.
The method for pushing of the application program of this embodiment and device, the application program used by collecting and analyze user is believed
Breath, adds many dimension labels to user, with multiple user's characteristic information of corresponding user, filters out subsequently and meets many dimension labels
Application program is also pushed to user.The present embodiment can be analyzed by application program used to user, obtains user many
Individual characteristic information, screens existing application program with these characteristic informations, filters out the application meeting these characteristic informations
Program is pushed to user, thus improves the accuracy of propelling movement, makes user obtain the application program of real needs, meanwhile, this reality
Execute example and have concurrently quick and convenient.
Second embodiment
Please refer to Fig. 3 and Fig. 4, the method for pushing of the application program of the present embodiment and device, for improving, user is pushed away
Send the accuracy of application program, present invention can apply in existing arbitrary electronic equipment, such as smart mobile phone, Pad, individual
Computer, intelligent television, E-book reader etc..
As it is shown on figure 3, the method for pushing of the application program of the present embodiment comprises the following steps:
Step S201, every prefixed time interval, collects the application information that user in this time interval uses, should
Include the type of one or more application program, number of run with program information and/or run duration.
Wherein, prefixed time interval can be one hour, half a day, one day, one month etc., it is also possible to according to practical situation
If in order to timed collection gets user uses the situation of application program.Application information be i.e. user use should
By the concrete condition of program, the type of all used application programs in time interval can be included, number of run and/or
Running duration, these information can be stored in the information in the terminal that user is used, such as the application installed on smart mobile phone
Programs etc., it is also possible to the information being stored on high in the clouds, as user does not installs some application on the smart mobile phone carried with
Program, but on another domestic notebook, it is mounted with these application programs, and the information of these application programs is uploaded to cloud
On end server, thus these application programs also can reflect some features of this user.
Step S202, analyzes application information, the type of application program, number of run and/or the fortune used including user
Row duration, analyzes which application program user commonly uses, and with the type of these application programs, user adds many dimension labels,
Multiple user's characteristic information of the most corresponding user of these many dimension labels.
Wherein, many dimension labels can be set type according to actual needs, such as sex, age, occupation, education, region
One or more with in hobby.
In actual application, such as, user 1 can open " seeing repeatedly " game every day, and runs half an hour more than, and
Predetermined threshold value is half a day and 10 minutes, then analyze and determine the conventional application program that this application program is user, it is possible to this
User adds the label of the hobby class of " leisure game "；Meanwhile, user 1 is mounted with " one's mother's sister on smart mobile phone
Mother assistant ", then according to the type of this application program, can analyze and determine that the user is the probability of women very greatly, the most permissible
This user continues to add the label of the sex class of " women ".So, user 1 has just had a two-dimensional tag, real
It it is now the accurate statue of user.
And for example, user 2 is mounted with " body-building assistant ", " eight pieces of abdominal muscles ", " cutter tower legend ", " LinkedIn " on its smart mobile phone
Deng application program, and user 2 can open " cutter tower legend " every day, runs about 1-2 hour time, and user 2 is once in a while
Can open " LinkedIn ", run about 0.5-1 hour time, analyze from these application informations, it may be determined that user 2
It is likely to male, it is likely that like playing game, it is likely to white collar, it is likely that have body-building to be accustomed to, therefore, to user 2
The interest adding the sex class label of " male ", the professional class label of " white collar " or social class label, " card games " is liked
Good class label, the hobby class label of " body-building ".So, user 2 has just had four dimension labels, and statue is more accurate.
In actual application, it is also possible to judge the accuracy of certain dimension probability according to user's number of run in time interval, as
The above-mentioned behavior of user 2 it is believed that probability that it is male be 80%, like to play the probability of game and be 75%, the probability of white collar is
80%, the probability having body-building to be accustomed to is 60%.
It is preferred that a certain predetermined threshold value can be higher than as standard with number of run and/or operation duration, it is determined whether be conventional
Application program, and with the type of the application program higher than predetermined threshold value, user is added many dimension labels, as above-mentioned to user 2
Setting.
Step S203, filters out the application program meeting many dimension labels.
Wherein, the application program that this step filters out not necessarily meets whole many dimension labels, meets entirely without finding
The application program of the many dimension labels in portion, can list the application program meeting most many dimension labels, with the spy as close possible to user
Reference ceases.
It is preferred that method for pushing can carry out multidimensional classification, multidimensional classification and many dimension labels in advance to the most all application programs
One_to_one corresponding, as application program " LinkedIn " can be categorized as " white collar ", " male ", " women "；" eight pieces of abdominal muscles "
" body-building ", " male " etc. can be categorized as.This step then according to many dimension labels, filter out correspondence multidimensional classification
Application program, as according to having the three-dimensional labels such as " male ", " white collar ", " card games ", filter out have " male ",
The application program " I is MT " etc. of the three-dimensional categorisation such as " white collar " and " card games ".
Step S204, pushes the application program filtered out to user.
Wherein, push the time can according to actual needs and collect application information time interval depending on, in every day
It is inferior that noon pushes one.It is subject to the experience sense of user to improve, can push, one at the first screen of intelligent mobile phone system
In individual embodiment, the present invention is by a prefabricated App icon at the first screen interface of smart mobile phone, and this App i.e. has this
Bright pusher, implements the method for pushing of the present invention, and after the application program having propelling movement, gives on this App icon
With display, as there being the quantity of pushing application program with numerical monitor, user clicks on this icon and can jump to download the page.
The pusher of the present embodiment as shown in Figure 4, including:
Application information collection module 21, for collecting the application information that user uses；
Clock module 26, for every between prefixed time interval, application of instruction program information collection module 21 acquisition time
Every the application information that interior user uses, application information includes the type of one or more application program, number of run
And/or operation duration；
Application information analyzes module 22, for judging the number of run of application program and/or whether running duration higher than one
Predetermined threshold value, the most then added the module 23 type with the application program higher than predetermined threshold value by label, add user
Many dimension labels；
Label adds module 23, for user adds many dimension labels, with multiple user's characteristic information of corresponding user；
Application program screening module 24, for according to the many dimension labels added, filtering out the application program meeting many dimension labels；
Application program pushing module 25, for being pushed to described user by the application program filtered out.
It is preferred that the pusher of the present embodiment also includes sort module 27, in advance the most all application programs being entered
Row multidimensional is classified, multidimensional classification and many dimension labels one_to_one corresponding；Memory module 28, for storing the classification letter of application program
Breath.Wherein, memory module 28 can also store the relevant informations such as the title of application program, type, download link.Application
Program screening module 24 can filter out the application program meeting many dimension labels from memory module 28.Application program pushes mould
Block 25 can from memory module 28 using the relevant informations such as the title of application program filtered out, type, download link as
Push content to push.
3rd embodiment
Referring to Fig. 5, the application program method for pushing of the present embodiment is on the basis of the second embodiment, also includes judging application
Whether program information comprises the number of run of one or more application program and/or runs duration less than a predetermined threshold value, if so,
The then label that push preferential to the interpolation of this application program, preferential propelling movement and this application program same type or similar type and symbol
Close the application program of many dimension labels.The purpose of this step be in order to judge user whether have installation after but be of little use or idle should
By program, can substantially judge that user has certain interest and demand to this type of application program, but software has been installed and may fail
Fully meeting user's request, therefore, this step by similar or similar type, and can meet the application of user's characteristic information
Program is pushed to user, improves the accuracy pushed.
It is preferred that the method for pushing of the present embodiment also includes having monitored whether that application program is deleted, the most then to this in real time
The application program being deleted adds the preferential label pushed, and preferentially pushes and this deleted application program same type or Similarity Class
Type and meet the application program of these many dimension labels.It is certain emerging that this step can substantially judge that this type of application program is had by user
Interest and demand, but the application program being deleted may fail fully to meet user's request, therefore, this step can by similar or
Similar type, and the application program meeting user's characteristic information is pushed to user, improves the accuracy pushed.
As shown in Figure 6, the pusher of the present embodiment also includes monitoring modular 29, has monitored whether application journey in real time
Sequence is deleted, the most then added module by label and described deleted application program is added the preferential label pushed, by answering
Preferentially push and described deleted application program same type or similar type and meet described multidimensional mark with program pushing module
The application program signed.
Claims (16)
1. the method for pushing of an application program, it is characterised in that it comprises the following steps:
Step S01, collects the application information that user uses；
Step S02, analyzes described application information, and described user adds many dimension labels, described many dimension labels correspondence institute
State multiple user's characteristic information of user；
Step S03, filters out the application program meeting described many dimension labels；
Step S04, pushes the application program filtered out to described user.
Method for pushing the most according to claim 1, it is characterised in that: step S01 includes every prefixed time interval,
Collecting the application information that user uses in described time interval, described application information includes one or more application journey
The type of sequence, number of run and/or operation duration.
Method for pushing the most according to claim 2, it is characterised in that: described application information includes being stored in end
Information on end and/or the information being stored on high in the clouds.
Method for pushing the most according to claim 2, it is characterised in that: step S02 includes analyzing described application program
Information, is higher than the type of the application program of a predetermined threshold value, adds many to described user with number of run and/or operation duration
Dimension label.
5. according to the method for pushing described in any one of Claims 1-4, it is characterised in that: described method for pushing also includes
If the number of run that the application information collected comprises one or more application program and/or operation duration are preset less than one
Threshold value, then add the preferential label pushed, preferential propelling movement and described application program same type or similar to described application program
Type and meet the application program of described many dimension labels.
6. according to the method for pushing described in any one of Claims 1-4, it is characterised in that: described method for pushing also includes
Monitor whether that application program is deleted in real time, the most described deleted application program added the preferential label pushed,
Preferential push and described deleted application program same type or similar type and the application program meeting described many dimension labels.
7. according to the method for pushing described in any one of Claims 1-4, it is characterised in that: described method for pushing also includes,
In advance the most all application programs are carried out multidimensional classification, the classification of described multidimensional and many dimension labels one_to_one corresponding, step S03 bag
Include according to described many dimension labels, filter out the application program of corresponding multidimensional classification.
Method for pushing the most according to claim 7, it is characterised in that: described many dimension labels selected from sex, the age,
One or more in occupation, education, region and hobby.
9. the pusher of an application program, it is characterised in that comprising:
Application information collection module, for collecting the application information that user uses；
Application information analyzes module, for analyzing the application information collected；
Label adds module, for according to the application information analyzed, described user being added many dimension labels, with corresponding institute
State multiple user's characteristic information of user；
Application program screening module, for according to described many dimension labels, filters out the application program meeting many dimension labels；
Application program pushing module, for being pushed to described user by the application program filtered out.
Pusher the most according to claim 9, it is characterised in that: described pusher also includes clock module,
For every prefixed time interval, instructing user in described application information collection module collects described time interval and use
Application information, described application information includes the type of one or more application program, number of run and/or fortune
Row duration.
11. pushers according to claim 10, it is characterised in that: described application information is stored in terminal
In internal memory and/or in cloud server internal memory.
12. pushers according to claim 10, it is characterised in that: described application information is analyzed module and is used
In judging the number of run of application program and/or running whether duration is higher than a predetermined threshold value, the most then added mould by label
User, with the type of the application program higher than predetermined threshold value, is added many dimension labels by block.
13. according to the pusher described in any one of claim 9 to 12, it is characterised in that: described application information
Analyze module be additionally operable to judge the application information that described application information collection module is collected whether comprise one or
The number of run of multiple application programs and/or operation duration less than a predetermined threshold value, are the most then added module to institute by label
State application program and add the preferential label pushed, application program pushing module preferentially push and described application program same type
Or similar type and meet the application program of described many dimension labels.
14. according to the pusher described in any one of claim 9 to 12, it is characterised in that: described pusher also wraps
Include monitoring modular, monitored whether that application program is deleted in real time, the most then added module by label and deleted described
The application program removed adds the preferential label pushed, application program pushing module preferentially push and described deleted application program
Same type or similar type and meet the application program of described many dimension labels.
15. according to the pusher described in any one of claim 9 to 12, it is characterised in that: described pusher also wraps
Including sort module, the most all application programs carry out in advance multidimensional classification, the classification of described multidimensional is with many dimension labels one by one
Corresponding；Memory module, for storing the classification information of application program.Wherein, memory module can also store application program
The relevant informations such as title, type, download link.
16. pushers according to claim 15, it is characterised in that: described many dimension labels selected from sex, the age,
One or more in occupation, education, region and hobby.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510345398.7A CN106326242A (en) | 2015-06-19 | 2015-06-19 | Application pushing method and apparatus |
| PCT/CN2016/070333 WO2016201963A1 (en) | 2015-06-19 | 2016-01-07 | Application pushing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510345398.7A CN106326242A (en) | 2015-06-19 | 2015-06-19 | Application pushing method and apparatus |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106326242A true CN106326242A (en) | 2017-01-11 |
Family
ID=57545020
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510345398.7A Pending CN106326242A (en) | 2015-06-19 | 2015-06-19 | Application pushing method and apparatus |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN106326242A (en) |
| WO (1) | WO2016201963A1 (en) |
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