CN106228401A - A kind of marketing system - Google Patents

A kind of marketing system Download PDF

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Publication number
CN106228401A
CN106228401A CN201610576612.4A CN201610576612A CN106228401A CN 106228401 A CN106228401 A CN 106228401A CN 201610576612 A CN201610576612 A CN 201610576612A CN 106228401 A CN106228401 A CN 106228401A
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CN
China
Prior art keywords
order
module
client
service end
merchandise news
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610576612.4A
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Chinese (zh)
Inventor
陈航
方净
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
NINGBO PUBINFO INDUSTRY Co Ltd
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NINGBO PUBINFO INDUSTRY Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Priority to CN201610576612.4A priority Critical patent/CN106228401A/en
Publication of CN106228401A publication Critical patent/CN106228401A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0633Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635Processing of requisition or of purchase orders

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Engineering & Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Data Mining & Analysis (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention provides a kind of marketing system, be applied to the sales management of product, wherein, including: a service end is provided;At least one first client is provided;One second family end is provided;First client includes: acquisition module, is used to service end and obtains merchandise news;Display module, in order to show the merchandise news of acquisition;Order module, in order to carry out selecting to form corresponding goods orders according to merchandise news;Sending module, in order to send goods orders to service end;Service end includes: statistical module, in order to be analyzed, the goods orders of the first client received to form analysis result;First processing module, in order to will form one first pushed information with the commodity associated by the commodity in goods orders according to analysis result;Pushing module, in order to push to the first client by the first pushed information.Having the beneficial effects that of its technical scheme, native system can fully excavate the purchasing demand that user is potential, guides user to consume.

Description

A kind of marketing system
Technical field
The present invention relates to technical field of electronic commerce, particularly relate to a kind of marketing system.
Background technology
Ecommerce is with information network technique as means, the commercial activity centered by the exchange of commodities;It also is understood as On the Internet (Internet), intranet (Intranet) and value-added network (VAN, Value Added Network) with Electronic transaction mode is traded the movable and activity of related service, be the electronization of each link of traditional commerce activity, networking, Information-based.
In existing marketing system, the user of client, mainly according to the merchandise news in marketing system, carries out online Sell, and in this, sales mode can only be carried out placing an order operation according to the subjective demand of the user of client, and sale in this Pattern can not sufficiently excavate the potential demand of the user of client, and then guides the consumption of the user of client.
Summary of the invention
The problems referred to above existed for the potential demand excavating user in prior art, now providing one to be intended to can basis The goods orders of user by with commodity in goods orders associated by the first pushed information push to the user of the first client In order to excavate the potential purchasing demand of user, guide the marketing system of user consumption.
Concrete technical scheme is as follows:
A kind of marketing system, is applied to the sales management of product, wherein, including: a service end is provided;
At least one first client is provided, is connected with described service end;
One second client is provided, is connected with described service end;
Described first client includes:
Acquisition module, is used to described service end and obtains merchandise news;
Display module, is connected with described acquisition module, in order to show the described merchandise news of acquisition;
Order module, is connected with described display module, in order to carry out selecting to form correspondence according to described merchandise news Goods orders;
Sending module, is connected with described order module, in order to send described goods orders to described service end;
Described service end includes:
Statistical module, in order to be analyzed the described goods orders of described first client received, to form analysis Result;
First processing module, is connected with described statistical module, in order to will be with described goods orders according to described analysis result In the commodity associated by commodity formed one first pushed information;
Pushing module, and described first processing module, in order to push to described first client by described first pushed information End.
Preferably, described first client includes an access modules, is connected with described sending module, in order to according to user The described merchandise news accessed forms an access record, and sends the described record that accesses to described service end.
Preferably, described service end includes a data base, is connected with described first processing module, in order to preserve described order Information, described merchandise news and described access record.
Preferably, described service end includes one second processing module, is connected with described data base, is described visit in order to basis Ask that the commodity associated with described merchandise news are formed one second PUSH message by the described merchandise news in record, and by described Described second PUSH message is pushed to described first client by sending module.
Preferably, described second client includes an editor module, in order to send the described merchandise news of editor to institute State service end.
Preferably, described first client includes that a payment module is connected with described order module, and described payment module is used The amount of money with goods orders described in on-line payment.
Preferably, described data base is SQLServer.
Technique scheme has the advantage that or beneficial effect: service end can be according to the business of the first client user Product order, sends forming the first PUSH message with the commodity associated in the commodity in goods orders to the first client, and then The potential purchasing demand of the user of the first client can be excavated by the first PUSH message targetedly, sufficiently guide first The user of client is consumed.
Accompanying drawing explanation
With reference to appended accompanying drawing, more fully to describe embodiments of the invention.But, appended accompanying drawing be merely to illustrate and Illustrate, be not intended that limitation of the scope of the invention.
Fig. 1 is the structural representation of the present invention a kind of marketing system embodiment.
(1), the first client;(2), service end;(3), the second client;(11), acquisition module;(12), display module; (13), order module;(14), sending module;(15), access modules;(16), payment module;(21), module is analyzed;(22), One processing module;(23), pushing module;(24), data base;(25), the second processing module;(31), editor module.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Describe, it is clear that described embodiment is only a part of embodiment of the present invention rather than whole embodiments wholely.Based on Embodiment in the present invention, those of ordinary skill in the art obtained on the premise of not making creative work all its His embodiment, broadly falls into the scope of protection of the invention.
It should be noted that in the case of not conflicting, the embodiment in the present invention and the feature in embodiment can phases Combination mutually.
The invention will be further described with specific embodiment below in conjunction with the accompanying drawings, but not as limiting to the invention.
The present invention includes a kind of marketing system.
As it is shown in figure 1, the embodiment of a kind of marketing system, it is applied to the sales management of product, wherein, including: provide one Service end 2;
At least one first client 1 is provided, is connected with service end 2;
One second client 3 is provided, is connected with service end 2;
First client 1 includes:
Acquisition module 11, is used to service end 2 and obtains merchandise news;
Display module 12, is connected with acquisition module 11, in order to show the merchandise news of acquisition;
Order module 13, is connected with display module 12, in order to carry out selecting to form corresponding commodity according to merchandise news Order;
Sending module 14, is connected with order module 13, in order to send goods orders to service end 2;
Service end 2 includes:
Analyze module 21, in order to be analyzed, the goods orders of the first client 1 received to form analysis result;
First processing module 22, is connected with statistical module, in order to according to analysis result by with the commodity institute in goods orders The commodity of association form one first pushed information;
Pushing module 23 pushing module 23, and the first processing module 22, in order to push to the first visitor by the first pushed information Family end 1.
Existing marketing system, is generally supplied to user online by the merchandise news sold, to facilitate user to enter The commodity that row on-line selection needs, to complete the operation that online ordering places an order, convenient to operation, but this marketing system Sales mode can not sufficiently excavate the user of potential purchase;
In technique scheme, for defect present in above-mentioned marketing system, this marketing system passes through the first client End 1 obtains merchandise news in service end 2, and user can select commodity therein to order online in the merchandise news obtained Single operation is to form corresponding goods orders, and the extremely service that goods orders sent singly preserves;
Service end 2 can for the first client 1 user send goods orders in commodity be analyzed by with this The commodity of the classification associated by commodity form the first pushed information and push to the user such as user purchase of the first client 1 Commodity time shoes the socks associated with shoes can be formed the first pushed information, user is in receiving the first pushed information After, can carry out the commodity in the first PUSH message according to demand selecting to buy, and then it is potential fully to excavate user Purchasing demand, guides user to consume.
In one preferably embodiment, the first client 1 includes an access modules 15, is connected with sending module 14, Merchandise news in order to access according to user forms an access record, and sends access record to service end 2.
In technique scheme, the merchandise news accessed by user by access modules 15 in the first client 1 is formed Corresponding access record, wherein accesses and records in order to represent the commodity that user is browsed, and sends access record to service end 2, service end 2 can be according to accessing the purchasing demand that record knows that the first client 1 may be potential.
In one preferably embodiment, service end 2 includes a data base 24, is connected with the first processing module 22, uses To preserve sequence information, merchandise news and access record.
In one preferably embodiment, service end 2 includes one second processing module 25, is connected with data base 24, uses With according to being to access merchandise news in record the commodity that associate with merchandise news are formed one second PUSH message, and by Send module 14 that second PUSH message pushes to the first client 1.
In technique scheme, service end 2 can be according to the commodity accessed in record received, by the business with this commodity association Product form the second pushed information, such as user and have browsed computer in merchandise news, then may there is purchase computer by user Demand, therefore service end 2 can be according to price corresponding to commodity accessed in record, model, brand, will be with these commodity etc. information The scope of associated computer such as price, the computerized information of model forms the second PUSH message, and the second pushed information is sent To the first client 1, the user in the first client 1 selects according to the computerized information in the second PUSH message, and then Can sufficiently excavate the purchasing demand of user.
In one preferably embodiment, the second client 3 includes an editor module 31, in order to by the commodity letter of editor Breath sends to service end 2.
In technique scheme, by the second client 3 in order to edit to be formed right by needing the commodity sold to carry out The merchandise news answered, and merchandise news is sent to service end 2, obtain, with the user for the first client 1, the business added Product information, is user-friendly for on-line purchase.
In one preferably embodiment, the first client 1 includes that a payment module 16 is connected with order module 13, Pay the module 16 amount of money in order to on-line payment product order.
In one preferably embodiment, data base 24 is SQLServer, (Structured Query Language, SQL), the major function of language is exactly to set up contact with various data bases 24, links up.
In a particular embodiment, in order to sufficiently excavate the purchasing demand of the user of the first client 1;
Can obtain merchandise news in service end 2 by the first client 1, user can select in the merchandise news obtained Select commodity therein and carry out the online order operation goods orders with formation correspondence, and the extremely service that goods orders sent singly is carried out Preserve, service end 2 can for the first client 1 user send goods orders in commodity be analyzed by with these commodity The commodity of associated classification form the first pushed information and push to the user of the first client 1 in receiving the first propelling movement letter After breath, can carry out the commodity in the first PUSH message according to demand selecting to buy;
Also by the visit that according to access modules 15, the merchandise news that user accesses is formed in the first client 1 correspondence Asking record, wherein access and record in order to represent the commodity that user is browsed, access record is sent to service by the first client 1 Commodity with this commodity association are formed the second pushed information, such as user and have browsed computer in merchandise news by end 2, then may be used The demand buying computer can be there is by user, therefore service end 2 can according to price corresponding to commodity accessed in record, model, Brand, etc. information by the scope with the computer such as price associated by these commodity, the computerized information of model forms the second PUSH message, And the second pushed information is sent to the first client 1, the user in the first client 1 is according to the electricity in the second PUSH message Brain information selects, and then can sufficiently excavate the purchasing demand of user.
The foregoing is only preferred embodiment of the present invention, not thereby limit embodiments of the present invention and protection model Enclose, to those skilled in the art, it should can appreciate that done by all utilization description of the invention and diagramatic content Scheme obtained by equivalent and obvious change, all should be included in protection scope of the present invention.

Claims (7)

1. a marketing system, is applied to the sales management of product, it is characterised in that including: provide a service end;
At least one first client is provided, is connected with described service end;
One second client is provided, is connected with described service end;
Described first client includes:
Acquisition module, is used to described service end and obtains merchandise news;
Display module, is connected with described acquisition module, in order to show the described merchandise news of acquisition;
Order module, is connected with described display module, in order to carry out selecting to form corresponding commodity according to described merchandise news Order;
Sending module, is connected with described order module, in order to send described goods orders to described service end;
Described service end includes:
Statistical module, in order to be analyzed the described goods orders of described first client received, to form analysis result;
First processing module, is connected with described statistical module, in order to according to described analysis result by with in described goods orders Commodity associated by commodity form one first pushed information;
Pushing module, and described first processing module, in order to push to described first client by described first pushed information.
Marketing system the most according to claim 1, it is characterised in that described first client includes an access modules, with Described sending module connects, and the described merchandise news in order to access according to user forms an access record, and by described access Record sends to described service end.
Marketing system the most according to claim 2, it is characterised in that described service end includes a data base, with described One processing module connects, in order to preserve described sequence information, and described merchandise news and described access record.
Marketing system the most according to claim 3, it is characterised in that described service end includes one second processing module, with Described data base connects, and is the business that the described described merchandise news accessed in record will associate with described merchandise news in order to basis Product form one second PUSH message, and by described sending module, described second PUSH message are pushed to described first client End.
Marketing system the most according to claim 1, it is characterised in that described second client includes an editor module, uses So that the described merchandise news of editor is sent to described service end.
Marketing system the most according to claim 1, it is characterised in that described first client includes a payment module and institute Stating order module to connect, described payment module is in order to the amount of money of goods orders described in on-line payment.
Marketing system the most according to claim 3, it is characterised in that described data base is SQLServer.
CN201610576612.4A 2016-07-20 2016-07-20 A kind of marketing system Pending CN106228401A (en)

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Application Number Priority Date Filing Date Title
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Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106447411A (en) * 2016-12-27 2017-02-22 东华互联宜家数据服务有限公司 Matching platform and matching system
CN107833114A (en) * 2017-12-11 2018-03-23 徐州汇尔康食品有限公司 A kind of vegetables and fruits commerce and trade plateform system
CN107833100A (en) * 2017-11-09 2018-03-23 浙江理工大学 A kind of automatic sale management system of online commodity
CN108596705A (en) * 2018-03-23 2018-09-28 郑州大学西亚斯国际学院 A kind of commodity suitable for e-commerce recommend method and system with information classification
CN109325688A (en) * 2018-09-19 2019-02-12 深圳市朗耀电子商务有限公司 A kind of jewellery sales record system

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102880980A (en) * 2012-07-24 2013-01-16 张晓东 System for purchasing a plurality of products on mobile phone
CN104463595A (en) * 2014-10-30 2015-03-25 天津迅达峰网络科技有限公司 Campus mall management system
KR20150072395A (en) * 2015-06-09 2015-06-29 온미르 주식회사 System for Product Sales Management

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102880980A (en) * 2012-07-24 2013-01-16 张晓东 System for purchasing a plurality of products on mobile phone
CN104463595A (en) * 2014-10-30 2015-03-25 天津迅达峰网络科技有限公司 Campus mall management system
KR20150072395A (en) * 2015-06-09 2015-06-29 온미르 주식회사 System for Product Sales Management

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106447411A (en) * 2016-12-27 2017-02-22 东华互联宜家数据服务有限公司 Matching platform and matching system
CN107833100A (en) * 2017-11-09 2018-03-23 浙江理工大学 A kind of automatic sale management system of online commodity
CN107833114A (en) * 2017-12-11 2018-03-23 徐州汇尔康食品有限公司 A kind of vegetables and fruits commerce and trade plateform system
CN108596705A (en) * 2018-03-23 2018-09-28 郑州大学西亚斯国际学院 A kind of commodity suitable for e-commerce recommend method and system with information classification
CN109325688A (en) * 2018-09-19 2019-02-12 深圳市朗耀电子商务有限公司 A kind of jewellery sales record system

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Application publication date: 20161214