CN106131616A - A kind of method and device throwing in advertisement - Google Patents
A kind of method and device throwing in advertisement Download PDFInfo
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- CN106131616A CN106131616A CN201610591284.5A CN201610591284A CN106131616A CN 106131616 A CN106131616 A CN 106131616A CN 201610591284 A CN201610591284 A CN 201610591284A CN 106131616 A CN106131616 A CN 106131616A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a kind of method and device throwing in advertisement, in order to realize carrying out neatly the purpose of advertisement putting according to advertisement putting number of times.Described method includes: the number of times thrown in obtaining advertisement to be put at the appointed time section；Whether the number of times thrown in judging described advertisement to be put at the appointed time section reaches predetermined threshold value；If it is not, then throw in described advertisement to be put, and the number of times thrown in described advertisement to be put at the appointed time section is increased appointment numerical value.
Description
Technical field
The present invention relates to technical field of internet application, particularly to a kind of method and device throwing in advertisement.
Background technology
Along with the high speed development of Internet technology, Internet advertising is increasingly becoming a kind of main flow advertising media.With traditional
Advertising media compares, and Internet advertising has that wide coverage, initiative and enthusiasm are strong, expense is relatively low, cost performance is high
And there is the advantages such as the most interactive, therefore, Internet advertising is the most increasingly favored by each company and trade company.
At present, the service provider in the Internet provides advertisement launching platform, and advertiser can register on advertisement launching platform
To carry out the input of advertisement.Further, advertiser can arrange the every day of advertisement on advertisement launching platform according to the demand of self
Impressions.But, when actual user's amount is the biggest, impressions every day that advertiser is arranged tends not to meet actual need
Ask, need this problem of solution badly.
Summary of the invention
The present invention provides a kind of method and device throwing in advertisement, carries out according to advertisement putting number of times neatly in order to realizing
The purpose of advertisement putting.
The present invention provides a kind of method throwing in advertisement, including:
The number of times thrown in obtaining advertisement to be put at the appointed time section；
Whether the number of times thrown in judging described advertisement to be put at the appointed time section reaches predetermined threshold value；
If it is not, then throw in described advertisement to be put and secondary by thrown in described advertisement to be put at the appointed time section
Number increases specifies numerical value.
In an embodiment of the present invention, described predetermined threshold value is determined by following steps:
In the double index built in advance, search whether to exist the mark of described advertisement to be put, wherein, described double
Index stores mark and the corresponding relation of double multiple of the double advertisement of impressions；
If finding the mark of described advertisement to be put in described double index, then search turning over of described advertisement to be put
Times multiple；
Obtain the original impressions of described advertisement to be put；
Original impressions according to described advertisement to be put and double multiple, calculate described predetermined threshold value.
In an embodiment of the present invention, described advertisement to be put is obtained by following steps:
Receive the request throwing in advertisement in the program of current channel, from described request, parse described current channel
Channel information；
Obtain the keyed advertising built in advance, wherein, described keyed advertising stores each of each advertisement putting condition
Corresponding relation between value and one or more advertisement to be put；
Each value of the channel information of described current channel with each advertisement putting condition described is mated, acquisition
The advertisement to be put that the value joined is corresponding.
In an embodiment of the present invention, described advertisement putting condition includes at least one following:
The time of advertisement putting, the key word of advertisement putting, the area of advertisement putting.
In an embodiment of the present invention, the number of times increase thrown in by described advertisement to be put at the appointed time section refers to
After fixed number value, described method also includes:
When the number of times thrown in described advertisement to be put at the appointed time section reaches described predetermined threshold value, then described
Keyed advertising is deleted described advertisement to be put.
The present invention also provides for a kind of device throwing in advertisement, including:
Impressions acquisition module, the number of times thrown in obtaining advertisement to be put at the appointed time section；
Judge module, whether the number of times thrown in judging described advertisement to be put at the appointed time section reaches default
Threshold value；
Putting module, if that has thrown in described judge module judges described advertisement to be put at the appointed time section is secondary
Number not up to predetermined threshold value, then throw in described advertisement to be put；
Impressions adjusting module, after throwing in described advertisement to be put at putting module, by described to be put
The number of times thrown in advertisement at the appointed time section increases specifies numerical value.
In an embodiment of the present invention, described device also includes:
Determine module, for searching whether to exist the mark of described advertisement to be put in the double index built in advance,
Wherein, described double index stores mark and the corresponding relation of double multiple of the double advertisement of impressions；
If finding the mark of described advertisement to be put in described double index, then search turning over of described advertisement to be put
Times multiple；
Obtain the original impressions of described advertisement to be put；
Original impressions according to described advertisement to be put and double multiple, calculate described predetermined threshold value.
In an embodiment of the present invention, described device also includes:
Throw in advertisement acquisition module, for receiving the request throwing in advertisement in the program of current channel, from described request
In parse the channel information of described current channel；
Obtain the keyed advertising built in advance, wherein, described keyed advertising stores each of each advertisement putting condition
Corresponding relation between value and one or more advertisement to be put；
Each value of the channel information of described current channel with each advertisement putting condition described is mated, acquisition
The advertisement to be put that the value joined is corresponding.
In an embodiment of the present invention, described advertisement putting condition includes at least one following:
The time of advertisement putting, the key word of advertisement putting, the area of advertisement putting.
In an embodiment of the present invention, described device also includes:
Removing module, has been used in the described adjusting module of impressions is by described advertisement to be put at the appointed time section
After the number of times thrown in increases appointment numerical value, when the number of times thrown in described advertisement to be put at the appointed time section reaches described
During predetermined threshold value, then in described keyed advertising, delete described advertisement to be put.
In embodiments of the present invention, the number of times thrown in obtaining advertisement to be put at the appointed time section, it is judged that to be put
Whether the number of times thrown in advertisement at the appointed time section reaches predetermined threshold value；If it is not, then throw in advertisement to be put, and will wait to throw
The number of times thrown in putting advertisement at the appointed time section increases specifies numerical value.As can be seen here, the embodiment of the present invention is capable of spirit
Carry out the purpose of advertisement putting according to advertisement putting number of times with living.
Other features and advantages of the present invention will illustrate in the following description, and, partly become from description
Obtain it is clear that or understand by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Structure specifically noted in book, claims and accompanying drawing realizes and obtains.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, with the reality of the present invention
Execute example together for explaining the present invention, be not intended that limitation of the present invention.In the accompanying drawings:
Fig. 1 show in one embodiment of the invention the flow chart of the method throwing in advertisement；
Fig. 2 show in another embodiment of the present invention the flow chart of the method throwing in advertisement；
Fig. 3 show in one embodiment of the invention the structural representation of the device throwing in advertisement；
Fig. 4 show in another embodiment of the present invention the structural representation of the device throwing in advertisement；
Fig. 5 show in further embodiment of this invention the structural representation of the device throwing in advertisement；And
Fig. 6 show in yet another embodiment of the invention the structural representation of the device throwing in advertisement.
Detailed description of the invention
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that preferred reality described herein
Execute example be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Being illustrated in figure 1 in one embodiment of the invention the flow chart of the method throwing in advertisement, the method can include following
Step S11-S13.
Step S11, the number of times thrown in obtaining advertisement to be put at the appointed time section.
In this step, it is intended that the time period can be configured according to the actual requirements, such as 1 day or 3 days etc., the present invention was to this
It is not restricted.
Step S12, it is judged that whether the number of times thrown in advertisement to be put at the appointed time section reaches predetermined threshold value, if
No, then continue executing with step S13.
Step S13, throws in advertisement to be put, and the number of times increase thrown in advertisement to be put at the appointed time section is referred to
Fixed number value.
In this step, it is intended that numerical value can be configured according to the actual requirements, it is 1 or 2 etc. as arranged appointment numerical value, this
This is not restricted by invention.
In embodiments of the present invention, the number of times thrown in obtaining advertisement to be put at the appointed time section, it is judged that to be put
Whether the number of times thrown in advertisement at the appointed time section reaches predetermined threshold value；If it is not, then throw in advertisement to be put, and will wait to throw
The number of times thrown in putting advertisement at the appointed time section increases specifies numerical value.As can be seen here, the embodiment of the present invention is capable of spirit
Carry out the purpose of advertisement putting according to advertisement putting number of times with living.
Before above step S11, first obtain advertisement to be put, embodiments provide a kind of optional side
Case, the program comprises the following steps A1-A3.
Step A1, receives the request throwing in advertisement in the program of current channel, parses current channel from this request
Channel information.
In this step, channel information can be user profile of terminal of time, area, initiation request etc., this
Bright it is not limited to this.Specifically, user profile can include user's sex, age of user, key word that user is interested, terminal
Operator that the type of operating system, the device type of terminal, terminal access, the geographical location information etc. of terminal.
Step A2, obtains the keyed advertising built in advance, wherein, stores each advertisement putting condition in keyed advertising
Corresponding relation between each value and one or more advertisement to be put.
Here, advertisement putting condition can include the time of advertisement putting, the key word of advertisement putting, the ground of advertisement putting
District, etc., the invention is not restricted to this.It is for instance possible to use the mode of key-value stores keyed advertising, such as, a key
For the time of advertisement putting, a hour key；2nd key is the key word of advertisement putting；3rd key is advertisement putting
Area.Value is all input plans that these key are corresponding, it is simply that alternative advertisement itself (advertisement and identifier).
In this step, keyed advertising can be built by following steps, i.e. obtain at least one advertisement putting condition,
Determine one or more values of each advertisement putting condition, subsequently each advertisement putting condition each value with one or many
Corresponding relation is set up, to build this keyed advertising between individual advertisement to be put.
Step A3, mates the channel information of current channel with each value of each advertisement putting condition, acquisition
The advertisement to be put that the value joined is corresponding.
In this step, when the quantity of advertisement to be put includes multiple, it is also possible to obtain multiple advertisement to be put each
Weight, and then according to the size of multiple respective weights of advertisement to be put, from multiple advertisements to be put, choose specified quantity
Advertisement to be put.For example, it is possible to multiple respective weights of advertisement to be put are ranked up from big to small, choose sequence forward
The advertisement to be put of specified quantity.
In the alternative embodiment of the present invention, the weight of advertisement can be determined according to some relatively-stationary parameters, this
Inventive embodiments provides the scheme of plurality of optional, such as, determine according to bid, area rank, etc., will enter respectively below
Row is discussed in detail.
Mode one, determines weight according to advertisement bid information.That is, obtain the bid information of multiple advertisement to be put, enter
And according to the bid information of multiple advertisements to be put, determine multiple respective weight of advertisement to be put.
Mode two, determines weight according to orientation area.That is, the keyed advertising built in advance, wherein, keyed advertising are obtained
In store multiple advertisement to be put with orientation area corresponding relation.According to keyed advertising, determine that multiple advertisement to be put is each
Self-corresponding orientation area, and then according to the weight in the orientation area pre-set, determine multiple respective power of advertisement to be put
Weight.
In the alternative embodiment of the present invention, it is also possible to combination one and mode two determine weight.That is, according to advertisement
The area of orientation, arranges a weighted value to province, city, district, be directed to the advertisement in district than being directed to province, the advertising rights in city important
High；The advertisement A of the Dongcheng District such as oriented, can create the Dongcheng District index as key, and its weight is: 4 are multiplied by fixed value
(this value can adjust according to the contributive rate in area)+bid；It is directed to the advertisement B of Beijing, also can create a Dongcheng District and do
For the index of key, its weight is: 4 are multiplied by fixed value (this value can adjust)+bid according to the contributive rate in area.Need explanation
, enumerate is only signal herein, is not intended that limitation of the present invention.
In the alternative embodiment of the present invention, can be determined by following steps B1-B4 and above step S12 is mentioned
Predetermined threshold value:
Step B1, searches whether to exist the mark of advertisement to be put, wherein, double rope in the double index built in advance
Mark and the corresponding relation of double multiple of the double advertisement of impressions is stored in drawing.
Step B2, if finding the mark of advertisement to be put in double index, then search advertisement to be put double times
Number.
Step B3, obtains the original impressions of advertisement to be put；
Step B4, according to original impressions and the double multiple of advertisement to be put, calculates predetermined threshold value.
In this step, the original impressions of advertisement to be put is multiplied by double multiple, obtains predetermined threshold value.
In the optional enforcement of the present invention, the number of times thrown in step S13 is by advertisement to be put at the appointed time section
Increase after specifying numerical value, when the number of times thrown in advertisement to be put at the appointed time section reaches predetermined threshold value, then extensively
Accuse in index and delete advertisement to be put.Thus, suspend or cancel the input to this advertisement to be put.
Below by a specific embodiment be discussed in detail the present invention throw in advertisement method realize process.Such as Fig. 2
Showing in another embodiment of the present invention the flow chart of the method throwing in advertisement, the method may comprise steps of S21-S30.
Step S21, receives the request of advertisement of throwing in the program of current channel, parse from this request described currently
The channel information of channel.
Step S22, obtains the keyed advertising built in advance, wherein, stores each advertisement putting condition in keyed advertising
Each value and one or more advertisement to be put between corresponding relation.
Step S23, mates the channel information of current channel with each value of each advertisement putting condition, acquisition
The advertisement to be put that the value joined is corresponding.
Step S24, searches whether to exist the mark of advertisement to be put in the double index built in advance, wherein, double
Index stores mark and the corresponding relation of double multiple of the double advertisement of impressions.
Step S25, if finding the mark of advertisement to be put in double index, then search advertisement to be put double times
Number.
Step S26, obtains the original impressions of advertisement to be put, according to the original impressions of advertisement to be put with turn over
Times multiple, calculates predetermined threshold value.
Step S27, the number of times thrown in obtaining advertisement to be put at the appointed time section.
Step S28, it is judged that whether the number of times thrown in advertisement to be put at the appointed time section reaches predetermined threshold value, if
It is then to continue executing with step S29；If it is not, then continue executing with step S30.
Step S29, deletes advertisement to be put in keyed advertising.
Step S30, throws in advertisement to be put, and the number of times increase thrown in advertisement to be put at the appointed time section is referred to
Fixed number value.
The embodiment of the present invention is capable of carrying out neatly the purpose of advertisement putting according to advertisement putting number of times.
It should be noted that in actual applications, above-mentioned all optional embodiments can be any in the way of using combination
Combination, forms the alternative embodiment of the present invention, and this is no longer going to repeat them.
Corresponding to the method throwing in advertisement in above-described embodiment, the present invention also provides for a kind of device throwing in advertisement.As
Fig. 3 show in one embodiment of the invention the structural representation of the device throwing in advertisement, including:
Impressions acquisition module 31, the number of times thrown in obtaining advertisement to be put at the appointed time section；
Judge module 32, whether the number of times thrown in judging described advertisement to be put at the appointed time section reaches pre-
If threshold value；
Putting module 33, if thrown in described judge module judges described advertisement to be put at the appointed time section
Number of times is not up to predetermined threshold value, then throw in described advertisement to be put；
Impressions adjusting module 34, for after putting module 33 throws in described advertisement to be put, treats described
The number of times thrown in throwing in advertisement at the appointed time section increases specifies numerical value.
In an embodiment of the present invention, as shown in Figure 4, figure 3 above exhibiting device can also include:
Determine module 41, for searching whether to exist the mark of described advertisement to be put in the double index built in advance
Know, wherein, described double index stores mark and the corresponding relation of double multiple of the double advertisement of impressions；If
Described double index finds the mark of described advertisement to be put, then searches the double multiple of described advertisement to be put；Obtain
The original impressions of described advertisement to be put；Original impressions according to described advertisement to be put and double multiple, calculate
Described predetermined threshold value.
In an embodiment of the present invention, as it is shown in figure 5, figure 3 above exhibiting device can also include:
Throw in advertisement acquisition module 51, for receiving the request throwing in advertisement in the program of current channel, ask from described
The channel information of described current channel is parsed in asking；Obtain the keyed advertising built in advance, wherein, described keyed advertising is deposited
Store up the corresponding relation between each value of each advertisement putting condition and one or more advertisement to be put；By described current frequency
The channel information in road mates with each value of each advertisement putting condition described, obtains corresponding to be put of value of coupling
Advertisement.
In an embodiment of the present invention, described advertisement putting condition includes at least one following:
The time of advertisement putting, the key word of advertisement putting, the area of advertisement putting.
In an embodiment of the present invention, as shown in Figure 6, figure 3 above exhibiting device can also include:
Removing module 61, is used for described advertisement to be put at the appointed time section at the described adjusting module of impressions 34
After the number of times the most thrown in increases appointment numerical value, when the number of times thrown in described advertisement to be put at the appointed time section reaches
During described predetermined threshold value, then in described keyed advertising, delete described advertisement to be put.
The said apparatus of the embodiment of the present invention: the number of times thrown in obtaining advertisement to be put at the appointed time section, it is judged that
Whether the number of times thrown in advertisement to be put at the appointed time section reaches predetermined threshold value；If it is not, then throw in advertisement to be put, and
The number of times thrown in advertisement to be put at the appointed time section is increased and specifies numerical value.As can be seen here, the embodiment of the present invention can
Realize carrying out neatly the purpose of advertisement putting according to advertisement putting number of times.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the reality in terms of the present invention can use complete hardware embodiment, complete software implementation or combine software and hardware
Execute the form of example.And, the present invention can use at one or more computers wherein including computer usable program code
The shape of the upper computer program implemented of usable storage medium (including but not limited to disk memory and optical memory etc.)
Formula.
The present invention is with reference to method, equipment (system) and the flow process of computer program according to embodiments of the present invention
Figure and/or block diagram describe.It should be understood that can the most first-class by computer program instructions flowchart and/or block diagram
Flow process in journey and/or square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
Instruction arrives the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce
A raw machine so that the instruction performed by the processor of computer or other programmable data processing device is produced for real
The device of the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame now.
These computer program instructions may be alternatively stored in and computer or other programmable data processing device can be guided with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in this computer-readable memory produces and includes referring to
Make the manufacture of device, this command device realize at one flow process of flow chart or multiple flow process and/or one square frame of block diagram or
The function specified in multiple square frames.
These computer program instructions also can be loaded in computer or other programmable data processing device so that at meter
Perform sequence of operations step on calculation machine or other programmable devices to produce computer implemented process, thus at computer or
The instruction performed on other programmable devices provides for realizing at one flow process of flow chart or multiple flow process and/or block diagram one
The step of the function specified in individual square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and the modification essence without deviating from the present invention to the present invention
God and scope.So, if these amendments of the present invention and modification belong to the scope of the claims in the present invention and equivalent technologies thereof
Within, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. the method throwing in advertisement, it is characterised in that including:
The number of times thrown in obtaining advertisement to be put at the appointed time section；
Whether the number of times thrown in judging described advertisement to be put at the appointed time section reaches predetermined threshold value；
If it is not, then throw in described advertisement to be put, and the number of times thrown in described advertisement to be put at the appointed time section is increased
Add appointment numerical value.
Method the most according to claim 1, it is characterised in that determine described predetermined threshold value by following steps:
In the double index built in advance, search whether to exist the mark of described advertisement to be put, wherein, described double index
In store mark and the corresponding relation of double multiple of the double advertisement of impressions；
If finding the mark of described advertisement to be put in described double index, then search described advertisement to be put double times
Number；
Obtain the original impressions of described advertisement to be put；
Original impressions according to described advertisement to be put and double multiple, calculate described predetermined threshold value.
Method the most according to claim 1, it is characterised in that obtain described advertisement to be put by following steps:
Receive the request throwing in advertisement in the program of current channel, from described request, parse the channel of described current channel
Information；
Obtain the keyed advertising built in advance, wherein, described keyed advertising stores each value of each advertisement putting condition
And the corresponding relation between one or more advertisements to be put；
Each value of the channel information of described current channel with each advertisement putting condition described is mated, obtains coupling
The advertisement to be put that value is corresponding.
Method the most according to claim 3, it is characterised in that described advertisement putting condition includes at least one following:
The time of advertisement putting, the key word of advertisement putting, the area of advertisement putting.
5. according to the method described in claim 3 or 4, it is characterised in that by described advertisement to be put at the appointed time section
After the number of times thrown in increases appointment numerical value, described method also includes:
When the number of times thrown in described advertisement to be put at the appointed time section reaches described predetermined threshold value, then in described advertisement
Index is deleted described advertisement to be put.
6. the device throwing in advertisement, it is characterised in that including:
Impressions acquisition module, the number of times thrown in obtaining advertisement to be put at the appointed time section；
Judge module, whether the number of times thrown in judging described advertisement to be put at the appointed time section reaches to preset threshold
Value；
Putting module, if the number of times thrown in described judge module judges described advertisement to be put at the appointed time section is not
Reach predetermined threshold value, then throw in described advertisement to be put；
Impressions adjusting module, after throwing in described advertisement to be put at putting module, by described advertisement to be put
The number of times at the appointed time thrown in section increases specifies numerical value.
Device the most according to claim 6, it is characterised in that also include:
Determine module, for searching whether to exist the mark of described advertisement to be put in the double index built in advance, wherein,
Described double index stores mark and the corresponding relation of double multiple of the double advertisement of impressions；
If finding the mark of described advertisement to be put in described double index, then search described advertisement to be put double times
Number；
Obtain the original impressions of described advertisement to be put；
Original impressions according to described advertisement to be put and double multiple, calculate described predetermined threshold value.
Device the most according to claim 6, it is characterised in that also include:
Throw in advertisement acquisition module, for receiving the request throwing in advertisement in the program of current channel, solve from described request
Separate out the channel information of described current channel；
Obtain the keyed advertising built in advance, wherein, described keyed advertising stores each value of each advertisement putting condition
And the corresponding relation between one or more advertisements to be put；
Each value of the channel information of described current channel with each advertisement putting condition described is mated, obtains coupling
The advertisement to be put that value is corresponding.
Device the most according to claim 8, it is characterised in that described advertisement putting condition includes at least one following:
The time of advertisement putting, the key word of advertisement putting, the area of advertisement putting.
Device the most according to claim 8 or claim 9, it is characterised in that also include:
Removing module, for throwing in the described adjusting module of impressions is by described advertisement to be put at the appointed time section
Number of times increase and specify after numerical value, preset when the number of times thrown in described advertisement to be put at the appointed time section reaches described
During threshold value, then in described keyed advertising, delete described advertisement to be put.
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| CN201610591284.5A CN106131616A (en) | 2016-07-25 | 2016-07-25 | A kind of method and device throwing in advertisement |
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| CN201610591284.5A CN106131616A (en) | 2016-07-25 | 2016-07-25 | A kind of method and device throwing in advertisement |
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| CN108269113A (en) * | 2016-12-30 | 2018-07-10 | 北京国双科技有限公司 | Advertisement promotion method and device |
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| CN110602531A (en) * | 2019-08-28 | 2019-12-20 | 四川长虹电器股份有限公司 | System for recommending advertisements to smart television |
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| CN110602531B (en) * | 2019-08-28 | 2021-06-22 | 四川长虹电器股份有限公司 | System for recommending advertisements to smart television |
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| CN111709776A (en) * | 2020-05-29 | 2020-09-25 | 深圳市享多多网络技术有限公司 | Advertisement putting method, system, terminal device and storage medium |
| CN115082127A (en) * | 2022-07-08 | 2022-09-20 | 北京聚云数字信息技术有限公司 | Advertisement targeted delivery method and system based on big data analysis |
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