CN106060665B - Television content recommended method, device and page server - Google Patents
Television content recommended method, device and page server Download PDFInfo
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- CN106060665B CN106060665B CN201610560981.4A CN201610560981A CN106060665B CN 106060665 B CN106060665 B CN 106060665B CN 201610560981 A CN201610560981 A CN 201610560981A CN 106060665 B CN106060665 B CN 106060665B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4826—End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
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- Engineering & Computer Science (AREA)
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- Multimedia (AREA)
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- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Computer Networks & Wireless Communication (AREA)
- Software Systems (AREA)
- Human Computer Interaction (AREA)
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- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
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Abstract
The embodiment of the present invention provides a kind of television content recommended method, device and page server, respectively recommends the corresponding multimedia messages in region this method comprises: obtaining in homepage face to data server requests；According to the attribute information of each multimedia messages, display position of each multimedia messages in corresponding recommendation region is determined；After the power-on instruction for receiving TV transmission, according to the corresponding user characteristics of TV, determine that the corresponding target of TV recommends region and target to recommend the corresponding destination multimedia information in region；Sending target to TV recommends the corresponding destination multimedia information in region and destination multimedia information to recommend the display position in region in corresponding target.For improving the accuracy of television content recommendation.
Description
Technical field
The present embodiments relate to TV technology more particularly to a kind of television content recommended methods, device and the page
Server.
Background technique
Currently, after television startup, the multimedia messages usually recommended in the display of TV homepage, the multimedia letter of recommendation
Breath may include TV play information, film information, game information etc..
In the prior art, usually being determined by TV maintenance personnel needs multimedia messages to be shown in TV homepage, tool
Body: TV maintenance personnel collects multimedia messages from multiple data servers, and screens to multimedia messages, will sieve
Multimedia messages after choosing are put into TV homepage template, to form TV homepage, and TV homepage are buffered in page clothes
Business device.After television startup, page server sends TV homepage to TV, so that TV carries out the content in TV homepage
Display.
However, in above process, the accuracy of the multimedia messages obtained by artificial screening is lower, causes to TV
The accuracy of commending contents is lower.
Summary of the invention
The embodiment of the present invention provides a kind of television content recommended method, device and page server, for improving in TV
Hold the accuracy recommended.
In a first aspect, the embodiment of the present invention provides a kind of television content recommended method, comprising:
It is obtained in homepage face to data server requests and respectively recommends the corresponding multimedia messages in region；
According to the attribute information of each multimedia messages, determine each multimedia messages in corresponding recommendation region
Display position；
After the power-on instruction for receiving TV transmission, according to the corresponding user characteristics of the TV, the TV is determined
Corresponding target recommends region and the target to recommend the corresponding destination multimedia information in region；
The target, which is sent, to the TV recommends the corresponding destination multimedia information in region and destination multimedia letter
It ceases and recommends the display position in region in corresponding target.
In a kind of possible embodiment, according to the corresponding user characteristics of the TV, determine that the TV is corresponding
Target recommends region and each target to recommend the corresponding destination multimedia information in region, comprising:
According to the user characteristics, corresponding at least one first data type of the TV and each described first are obtained
The weighted value of data type；
Determine that the corresponding target of each first data type recommends region；
According to the weighted value of each first data type, obtains each target and recommend the multimedia for including in region letter
The number of breath；
The number for recommending the multimedia messages for including in region according to each target determines that each target recommends region
Corresponding destination multimedia information.
It include more matchmakers for being watched in the TV of user in the user characteristics in alternatively possible embodiment
Volume data type and the corresponding utilization rate of each multimedia data type, correspondingly, determining the electricity according to the user characteristics
Depending on the weighted value of corresponding at least one first data type and each first data type, comprising:
According to the multimedia data type and the corresponding utilization rate of each multimedia data type, in the multimedia
First data type is determined in data type；
According to the corresponding utilization rate of each first data type, the weighted value of each first data type is determined.
In alternatively possible embodiment, Xiang Suoshu TV sends the target and recommends the corresponding more matchmakers of target in region
The display position of body information and the destination multimedia information in corresponding target recommendation region, comprising:
Recommend the corresponding destination multimedia information in region and the destination multimedia information corresponding according to the target
Target recommends the display position in region, generates the homepage face；
The homepage face is sent to the TV.
In alternatively possible embodiment, for each described any one recommendation region recommended in region, to number
According to respectively recommending the corresponding multimedia messages in region in server request homepage face, comprising:
Obtain corresponding second data type in the recommendation region；
Determine the corresponding target data server of second data type；
To the corresponding multimedia messages in recommendation region described in the target data server request.
In alternatively possible embodiment, the attribute information according to each multimedia messages determines each institute
State display position of the multimedia messages in corresponding recommendation region, comprising:
Obtain the hot value and/or scoring of each multimedia messages；
According to the hot value and/or scoring of each multimedia messages, the sequence coefficient of the multimedia messages is determined；
According to the sequence coefficient of each multimedia messages, determine each multimedia messages in corresponding recommendation region
Display position.
Second aspect, the embodiment of the present invention provide a kind of television content recommendation apparatus, comprising:
Module is obtained, respectively recommends the corresponding multimedia messages in region for obtaining in homepage face to data server requests；
First determining module determines each multimedia messages for the attribute information according to each multimedia messages
Display position in corresponding recommendation region；
Second determining module, for receive TV transmission power-on instruction after, according to the corresponding user of the TV
Feature determines that the corresponding target of the TV recommends region and the target to recommend the corresponding destination multimedia information in region；
Sending module recommends the corresponding destination multimedia information in region and institute for sending the target to the TV
It states destination multimedia information and recommends the display position in region in corresponding target.
In a kind of possible embodiment, second determining module include first acquisition unit, the first determination unit,
Second acquisition unit and the second determination unit, wherein
The first acquisition unit is used for, and according to the user characteristics, obtains the TV corresponding at least one first
The weighted value of data type and each first data type；
First determination unit is used for, and determines that the corresponding target of each first data type recommends region；
The second acquisition unit is used for, and according to the weighted value of each first data type, is obtained each target and is pushed away
Recommend the number for the multimedia messages for including in region；
Second determination unit is used for, and recommends the number for the multimedia messages for including in region according to each target,
Determine that each target recommends the corresponding destination multimedia information in region.
It include more matchmakers for being watched in the TV of user in the user characteristics in alternatively possible embodiment
Volume data type and the corresponding utilization rate of each multimedia data type, correspondingly, the first acquisition unit is specifically used for:
According to the multimedia data type and the corresponding utilization rate of each multimedia data type, in the multimedia
First data type is determined in data type；
According to the corresponding utilization rate of each first data type, the weighted value of each first data type is determined.
In alternatively possible embodiment, the sending module is specifically used for:
Recommend the corresponding destination multimedia information in region and the destination multimedia information corresponding according to the target
Target recommends the display position in region, generates the homepage face；
The homepage face is sent to the TV.
In alternatively possible embodiment, the acquisition module is specifically used for:
Obtain corresponding second data type in the recommendation region；
Determine the corresponding target data server of second data type；
To the corresponding multimedia messages in recommendation region described in the target data server request.
In alternatively possible embodiment, first determining module is specifically used for:
Obtain the hot value and/or scoring of each multimedia messages；
According to the hot value and/or scoring of each multimedia messages, the sequence coefficient of the multimedia messages is determined；
According to the sequence coefficient of each multimedia messages, determine each multimedia messages in corresponding recommendation region
Display position.
The third aspect, the embodiment of the present invention provide a kind of page server, including above-mentioned second aspect is described in any item
Television content recommendation apparatus.
Television content recommended method, device and page server provided in an embodiment of the present invention, recommendation apparatus take to data
Business respectively recommends the corresponding multimedia messages in region in device request homepage face, according to the attribute information of each multimedia messages, really
Display position of the fixed each multimedia messages in corresponding recommendation region, in this process, recommendation apparatus can be according to multimedia
The attribute information of information carries out integration processing to the multimedia messages acquired, with each multimedia messages of determination in correspondence
Recommend region in display position, the accuracy of determining multimedia messages not only can be improved, can also improve to multimedia
The flexibility that information is shown.Further, after the power-on instruction that recommendation apparatus receives TV transmission, according to TV pair
The user characteristics answered determine that the corresponding target of TV recommends region and target to recommend the corresponding destination multimedia information in region, and
Sending target to TV recommends the corresponding destination multimedia information in region and destination multimedia information in corresponding target recommended area
Display position in domain, in this process, since destination multimedia information user characteristics corresponding with TV are associated, further
Improve television content recommendation accuracy.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is this hair
Bright some embodiments for those of ordinary skill in the art without any creative labor, can be with
It obtains other drawings based on these drawings.
Fig. 1 is the application scenarios schematic diagram of television content recommended method provided by the invention；
Fig. 2 is the flow diagram of television content recommended method provided by the invention；
Fig. 3 is homepage face provided by the invention structural schematic diagram；
Fig. 4 is the flow diagram of determining display position method provided by the invention；
Fig. 5 is the flow chart that determining target provided by the invention recommends region and destination multimedia information approach；
Fig. 6 is the structural schematic diagram one of television content recommendation apparatus provided by the invention；
Fig. 7 is the structural schematic diagram two of television content recommendation apparatus provided by the invention.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
Every other embodiment obtained without making creative work, shall fall within the protection scope of the present invention.
Fig. 1 is the application scenarios schematic diagram of television content recommended method provided by the invention, referring to Figure 1, including TV
101, page server 102 and multiple data servers (being denoted as 103-1 respectively to 103-N).Page server 102 can week
Phase property obtains multimedia messages from multiple data servers, carries out integration processing to multimedia messages, and to integration processing after
Multimedia messages cached.After the booting of TV 101, TV 101 is to 102 request of the page server TV 101
Multimedia display in corresponding homepage face, and show the multimedia messages acquired.In this application, page server can
To obtain multimedia messages from each data server according to preset rules, integration processing is carried out to multimedia messages, in electricity
After booting, the corresponding multimedia messages of the TV are sent to TV, and then improve the accuracy that television content is recommended.In the following,
Technical solution shown in the application is described in detail by specific embodiment.
It should be noted that these specific embodiments can be combined with each other below, for the same or similar concept
Or process may repeat no more in certain embodiments.
Fig. 2 is the flow diagram of television content recommended method provided by the invention, refers to Fig. 2, this method can wrap
It includes:
S201, it is obtained in homepage face to data server requests and respectively recommends the corresponding multimedia messages in region；
S202, according to the attribute information of each multimedia messages, determine each multimedia messages in corresponding recommendation region
Display position；
S203, after the power-on instruction for receiving TV transmission, according to the corresponding user characteristics of TV, determine that TV is corresponding
Target recommend region and target to recommend the corresponding destination multimedia information in region；
S204, the corresponding destination multimedia information in target recommendation region and destination multimedia information are sent to TV right
The target answered recommends the display position in region.
The executing subject of the embodiment of the present invention can be television content recommendation apparatus (hereinafter referred recommendation apparatus), the recommendation
Device can pass through software and or hardware realization.The recommendation apparatus can be set in page server.
For the ease of the understanding to the application, combine Fig. 3 first, by specific example, to the homepage face of TV constitute into
Row is described in detail.
Fig. 3 is homepage face provided by the invention structural schematic diagram, refers to Fig. 3, includes multiple recommendations in homepage face 301
Region, for example, TV play recommends region M, film that region N, application program is recommended to recommend region P, game recommdation region Q.It is each
Kind recommends region for showing a type of multimedia messages, for example, TV play recommends region M for showing the TV of recommendation
Acute title and/or icon, application program recommend region P for showing the title and/or icon of the application program recommended.
It should be noted that Fig. 3 only illustrates the content for including in homepage face in exemplary fashion, it is not to homepage face
In include content restriction can be set according to actual needs the content for including in homepage face, this hair in actual application
It is bright to being not especially limited.
In actual application, recommendation apparatus can be obtained periodically in homepage face to data server requests and respectively be pushed away
Recommend the corresponding multimedia messages in region.Optionally, the number of the data server can be one, or multiple.One
Data server can provide a type of multimedia messages, can also be with a plurality of types of multimedia messages.Optionally, recommend
Device can be obtained in homepage face by following feasible implementation respectively recommends the corresponding multimedia messages in region, specifically,
Recommendation apparatus, which obtains, recommends corresponding second data type in region, determines the corresponding target data server of the second data type,
Recommend the corresponding multimedia messages in region to target data server request.It can be set according to actual needs recommendation apparatus
The period of the corresponding multimedia messages in each recommendation region is obtained, optionally, which can be one day, half a day etc..In this way, being not necessarily to
Dependence is manually updated the corresponding multimedia messages in each recommendation region, can not only save human resources, it can also be ensured that
Recommendation apparatus obtains the real-time of the corresponding multimedia messages in each recommendation region.
After recommendation apparatus acquires the corresponding multimedia messages in each recommendation region in homepage face, recommendation apparatus root
According to the attribute information of each multimedia messages, display position of each multimedia messages in corresponding recommendation region is determined.Optionally,
The attribute information of multimedia messages can be multimedia messages priority, and the higher multimedia messages of priority are in corresponding recommendation
Position in region is more forward.
Content (each corresponding multimedia messages in region and each more recommended in homepage face are acquired in recommendation apparatus
Media information is in the display position in corresponding recommendation region) after, recommendation apparatus caches the content in homepage face.When
So, recommendation apparatus periodically obtains the content in homepage face also according to aforesaid way, and carries out more to the content in homepage face
Newly.
After television startup, TV sends power-on instruction, and request homepage face to recommendation apparatus.It is connect in recommendation apparatus
After the power-on instruction for receiving TV transmission, recommendation apparatus obtains the corresponding user characteristics of TV, and user characteristics user embodies
Use habit of the user to TV.For example, user watches the TV play in TV in 80% time, user is 18%
Time the film in TV is watched, user 2% time using the application program in TV, user is never in electricity
Game was carried out depending in.
In recommendation apparatus according to the user characteristics acquired, determine that the corresponding target of TV recommends region and target to push away
Recommend the corresponding destination multimedia information in region.Optionally, user characteristics can be set and target recommends the corresponding relationship in region, with
Recommendation apparatus is set to determine the corresponding target recommended area of user characteristics according to the user characteristics acquired and the corresponding relationship
Domain.Optionally, recommendation apparatus determines that target recommends the corresponding destination multimedia information in region also according to user characteristics, and the target is more
Media information can be the corresponding part multimedia messages of target recommended area, or target recommends the corresponding whole in region more
Media information.
Determine that obtaining the corresponding target of TV recommends region and target to recommend the corresponding more matchmakers of target in region in recommendation apparatus
After body information, recommendation apparatus sends target to TV and recommends the corresponding destination multimedia information in region and destination multimedia letter
It ceases and recommends the display position in region in corresponding target.Optionally, recommendation apparatus can recommend region corresponding according to target
The display position of destination multimedia information and destination multimedia information in corresponding target recommendation region, generates homepage face, and
Homepage face is sent to TV, so that TV shows homepage face.
Television content recommended method provided in an embodiment of the present invention, recommendation apparatus obtain homepage face to data server requests
In respectively recommend the corresponding multimedia messages in region, according to the attribute information of each multimedia messages, determine each multimedia messages right
That answers recommends the display position in region, and in this process, recommendation apparatus can be according to the attribute information of multimedia messages, to obtaining
The multimedia messages obtained carry out integration processing, with display position of each multimedia messages of determination in corresponding recommendation region
It sets, the accuracy of determining multimedia messages not only can be improved, the flexibility shown to multimedia messages can also be improved.
Further, after the power-on instruction that recommendation apparatus receives TV transmission, according to the corresponding user characteristics of TV, TV is determined
Corresponding target recommends region and target to recommend the corresponding destination multimedia information in region, and sends target recommended area to TV
The display position of the corresponding destination multimedia information in domain and destination multimedia information in corresponding target recommendation region, at this
In the process, it since destination multimedia information user characteristics corresponding with TV are associated, further improves television content and pushes away
The accuracy recommended.
It, optionally, can be by following feasible implementation according to each multimedia on the basis of embodiment shown in Fig. 2
The attribute information of information determines display position of each multimedia messages in corresponding recommendation region (in embodiment illustrated in fig. 2
S202), specifically, embodiment shown in Figure 4.
Fig. 4 is the flow diagram of determining display position method provided by the invention, refers to Fig. 4, this method can wrap
It includes:
S401, the hot value and/or scoring for obtaining each multimedia messages；
S402, hot value and/or scoring according to each multimedia messages, determine the sequence coefficient of multimedia messages；
S403, the sequence coefficient according to each multimedia messages determine each multimedia messages in corresponding recommendation region
Display position.
In the following, recommending the corresponding multimedia messages in region in the recommendation region with any one in the multiple recommendation regions of determination
In display position for, method shown in Fig. 4 embodiment is described in detail.
When recommendation apparatus it needs to be determined that when recommending display position of the corresponding multimedia messages in region in the recommendation region,
Recommendation apparatus obtains the hot value and/or scoring of each multimedia messages.Optionally, the hot value of multimedia messages is used to indicate
The pouplarity of the multimedia messages can pass through program request of the multimedia messages in the preset period of time before current time
Amount indicates the hot value of multimedia messages.Optionally, the scoring of multimedia messages can be system and/or user to the multimedia
The quality of the evaluation number of information, the higher multimedia messages that score is higher.
After recommendation apparatus acquires the hot value/or scoring of multimedia messages, recommendation apparatus is according to each multimedia
The hot value and/or scoring of information determine the sequence coefficient of multimedia messages.Optionally, if recommendation apparatus only acquire it is more
The hot value of media information, then recommendation apparatus determines the sequence coefficient of multimedia messages according to the hot value of multimedia messages, heat
The sequence coefficient of the higher multimedia messages of angle value is higher.If recommendation apparatus only acquires the scoring of multimedia messages, push away
Device is recommended according to the scoring of multimedia messages, determines the sequence coefficient of multimedia messages, the row for the higher multimedia messages that score
Sequence coefficient is higher.If recommendation apparatus acquires the hot value and scoring of multimedia messages, recommendation apparatus can determine temperature
Value and scoring weighted value, and according to the hot value of multimedia messages, the weighted value of hot value, multimedia messages scoring, comment
The weighted value divided determines the sequence coefficient of multimedia messages.
Recommendation apparatus determines each multimedia messages corresponding according to the sequence coefficient for determining obtained each multimedia messages
Recommend the display position in region.Optionally, the display position of the higher multimedia messages of sequence coefficient is more forward.Optionally,
The priority of each display position in recommended area can also be set, according to the sequence coefficient of multimedia messages and each display position
Priority, determine the corresponding relationship of multimedia messages and display position.
In the following, method shown in Fig. 4 embodiment is described in detail by specific example.
Illustratively, it is assumed that corresponding 6 multimedia messages in region are recommended in the TV play that recommendation apparatus acquires, respectively
It is denoted as multimedia messages 1- multimedia messages 6.Recommendation apparatus has also got the hot value and scoring of 6 multimedia messages,
It is as shown in table 1 respectively:
Table 1
| The mark of multimedia messages | Hot value | Scoring |
| Multimedia messages 1 | 6 | 5 |
| Multimedia messages 2 | 7 | 6 |
| Multimedia messages 3 | 8 | 7 |
| Multimedia messages 4 | 9 | 8 |
| Multimedia messages 5 | 8 | 8 |
| Multimedia messages 6 | 6 | 7 |
The weighted value for assuming again that hot value is 0.7, and the weighted value of scoring is 0.3, then recommendation apparatus determines 6 multimedias
The sequence coefficient of information is as shown in table 2:
Table 2
| The mark of multimedia messages | Sort coefficient |
| Multimedia messages 1 | 6*0.7+5*0.3=5.7 |
| Multimedia messages 2 | 7*0.7+6*0.3=6.7 |
| Multimedia messages 3 | 8*0.7+7*0.3=7.8 |
| Multimedia messages 4 | 9*0.7+8*0.3=8.7 |
| Multimedia messages 5 | 8*0.7+8*0.3=8 |
| Multimedia messages 6 | 6*0.7+7*0.3=6.3 |
After recommendation apparatus determines to obtain the corresponding sequence coefficient of each multimedia messages shown in table 2, recommendation apparatus is true
Determine 6 display positions in television recommendations region, is denoted as the display position display position 1- 6 respectively.Recommendation apparatus obtains this 6 and shows
Show the priority of position, it is assumed that the priority of 6 positions is successively successively decreased, then recommendation apparatus is according to the excellent of 6 display positions
The sequence coefficient of first grade and 6 multimedia messages, determines display position and multimedia corresponding relationship, specifically, such as 3 institute of table
Show:
Table 3
| The mark of display position | The mark of multimedia messages |
| Display position 1 | Multimedia messages 4 |
| Display position 2 | Multimedia messages 5 |
| Display position 3 | Multimedia messages 3 |
| Display position 4 | Multimedia messages 2 |
| Display position 5 | Multimedia messages 6 |
| Display position 6 | Multimedia messages 1 |
Corresponding relationship is obtained according to table 3 it is found that multimedia messages 4 correspond to display position 1, and multimedia messages 5 are corresponding
Display position 2, the corresponding display position 3 of multimedia messages 3, the corresponding display position 4 of multimedia messages 2, multimedia messages 6 are corresponding aobvious
Show position 5, the corresponding display position 6 of multimedia messages 1.
It, optionally, can be by following feasible implementation according to electricity on the basis of any one above-mentioned embodiment
Depending on corresponding user characteristics, determine that the corresponding target of TV recommends region and each target to recommend the corresponding destination multimedia in region
Information (S203 in embodiment illustrated in fig. 2), specifically, embodiment shown in Figure 5.
Fig. 5 is the flow chart that determining target provided by the invention recommends region and destination multimedia information approach, is referred to
Fig. 5, this method may include:
S501, according to user characteristics, obtain corresponding at least one first data type of TV and each first data type
Weighted value；
S502, determine that the corresponding target of each first data type recommends region；
S503, according to the weighted value of each first data type, obtain each target and recommend the multimedia messages for including in region
Number；
The number of S504, the multimedia messages for recommending to include in region according to each target determine that each target recommends region pair
The destination multimedia information answered.
In actual application, after the power-on instruction that recommendation apparatus receives TV transmission, recommendation apparatus is obtained
The corresponding user characteristics of the TV.The current family of user characteristics user's body is to the use habit of TV, optionally, in user characteristics
It may include frequency of use of the user to multimedia messages all types of in TV (TV, film, game etc.).
Recommendation apparatus obtains corresponding at least one first data type of TV and each first data class according to user characteristics
The weighted value of type.Optionally, it in user characteristics may include user watches on television multimedia data type and each more matchmakers
The corresponding utilization rate of volume data type, correspondingly, recommendation apparatus can be according to multimedia data type and each multi-medium data class
The corresponding utilization rate of type determines the first data type in multimedia data type, makes according to each first data type is corresponding
With rate, the weighted value of each first data type is determined.Optionally, utilization rate can be greater than more matchmakers of preset threshold by recommendation apparatus
Volume data type is determined as the first data type.Optionally, the corresponding utilization rate of the first data type is higher, the first data type
Weighted value it is higher.
Recommendation apparatus determines the corresponding target recommended area of each first data type according to the first obtained data type is determined
Domain.Optionally, data type and target recommend region to have default corresponding relationship, for example, TV play recommends region to correspond to TV
The multimedia messages of acute type, film recommendation region correspond to the multimedia messages of film types.
Recommendation apparatus obtains each target and recommends the multimedia for including in region letter also according to the weighted value of the first data type
The number of breath.Specifically, since the size in homepage face is usually in fixed range, so that displayable multimedia letter in homepage face
The quantity of breath is also limited, can be with for each multimedia messages quantity for recommending to include in region of reasonable distribution in homepage face
According to the weighted value of the first data type, determine that each target recommends the number for the multimedia messages for including in region.Optionally,
The weighted value of one data type is bigger, recommends for the multimedia messages for including in region in the corresponding target of the first data type
Number is more.
After the number of the determining multimedia messages for obtaining including in each target recommendation region, recommendation apparatus is according to each mesh
Mark recommends the number for the multimedia messages for including in region, determines that each target recommends the corresponding destination multimedia information in region.It can
Choosing, recommendation apparatus can recommend the number N for the multimedia messages for including in region according to target, recommend region corresponding target
Multiple multimedia messages in sequence the N number of multimedia messages of coefficient highest be determined as destination multimedia information.
In the following, method shown in Fig. 5 embodiment is described in detail by specific example.
Illustratively, after the power-on instruction that recommendation apparatus receives the transmission of TV 1, it is right that recommendation apparatus obtains TV 1
The user characteristics answered include that user (passes through percentage to the frequency of use of multimedia messages all types of in TV in the user characteristics
Than indicating), it is assumed that the corresponding user characteristics of TV 1 are as shown in table 4:
Table 4
The multimedia data type and each multi-medium data class that recommendation apparatus includes in the user characteristics according to shown in table 1
The corresponding utilization rate of type, the multimedia data type by utilization rate greater than 0 is determined as the first data type, according to each first data
The corresponding utilization rate of type determines the weighted value of each first data type, and determines that the corresponding target of each first data type pushes away
Region is recommended, specifically, the first data type, the weighted value of the first data type and the corresponding target of the first data type are recommended
The corresponding relationship in region is as shown in table 5:
Table 5
| First data type | Weighted value | Target recommends region |
| TV play | 0.6 | Region is recommended in TV play |
| Film | 0.3 | Film recommends region |
| Application program | 0.1 | Application program recommends region |
Assuming that can show 30 multimedia messages altogether in homepage face, then recommendation apparatus is according to each first data type
Weighted value determines that each target recommends the number for the multimedia messages for including in region, specific as shown in table 6:
Table 6
| Target recommends region | The number of multimedia messages |
| Region is recommended in TV play | 30*0.6=18 |
| Film recommends region | 30*0.3=9 |
| Application program recommends region | 30*0.1=3 |
Recommendation apparatus each target according to shown in table 6 recommends the number for the multimedia messages for including in region, by TV play
Sequence highest 18 multimedia messages of coefficient in the corresponding multiple multimedia messages in region are recommended to be determined as TV play recommended area
Film is recommended to sort coefficient highest 9 in the corresponding multiple multimedia messages in region by the corresponding destination multimedia information in domain
Multimedia messages are determined as film and recommend the corresponding destination multimedia information in region, recommend region corresponding multiple application program
Highest 3 multimedia messages of coefficient that sort in multimedia messages are determined as recommending the corresponding destination multimedia in region using the permanent rising sun
Information.
In above process, recommendation apparatus can be determined and be shown in homepage face according to the corresponding user characteristics of TV
Recommend the number in region and each multimedia messages for recommending to include in region, so that multimedia recommended to the user is believed
Breath more meets the viewing habit of user, further improves the accuracy of television content recommendation.
Fig. 6 is the structural schematic diagram one of television content recommendation apparatus provided by the invention, refers to Fig. 6, which can be with
Include:
Module 601 is obtained, respectively recommends the corresponding multimedia letter in region in homepage face for obtaining to data server requests
Breath；
First determining module 602 determines each multimedia letter for the attribute information according to each multimedia messages
Cease the display position in corresponding recommendation region；
Second determining module 603, for receive TV transmission power-on instruction after, according to the corresponding use of the TV
Family feature determines that the corresponding target of the TV recommends region and the target to recommend the corresponding destination multimedia information in region；
Sending module 604, for the TV send the target recommend the corresponding destination multimedia information in region and
The destination multimedia information recommends the display position in region in corresponding target.
Television content recommendation apparatus provided in an embodiment of the present invention can execute technical side shown in above method embodiment
Case, realization principle and beneficial effect are similar, are no longer repeated herein.
Fig. 7 is the structural schematic diagram two of television content recommendation apparatus provided by the invention, the basis of embodiment shown in Fig. 6
On, Fig. 7 is referred to, second determining module 603 is obtained including first acquisition unit 6031, the first determination unit 6032, second
Take unit 6033, the second determination unit 6034, wherein
The first acquisition unit 6031 is used for, and according to the user characteristics, obtains the corresponding at least one of the TV
The weighted value of first data type and each first data type；
First determination unit 6032 is used for, and determines that the corresponding target of each first data type recommends region；
The second acquisition unit 6033 is used for, and according to the weighted value of each first data type, obtains each mesh
Mark recommends the number for the multimedia messages for including in region；
Second determination unit 6034 is used for, and recommends for the multimedia messages for including in region according to each target
Number determines that each target recommends the corresponding destination multimedia information in region.
It include the multimedia watched in the TV of user in the user characteristics in a kind of possible embodiment
Data type and the corresponding utilization rate of each multimedia data type, correspondingly, the first acquisition unit 6031 is specifically used for:
According to the multimedia data type and the corresponding utilization rate of each multimedia data type, in the multimedia
First data type is determined in data type；
According to the corresponding utilization rate of each first data type, the weighted value of each first data type is determined.
In alternatively possible embodiment, the sending module 604 is specifically used for:
Recommend the corresponding destination multimedia information in region and the destination multimedia information corresponding according to the target
Target recommends the display position in region, generates the homepage face；
The homepage face is sent to the TV.
In alternatively possible embodiment, the acquisition module 601 is specifically used for:
Obtain corresponding second data type in the recommendation region；
Determine the corresponding target data server of second data type；
To the corresponding multimedia messages in recommendation region described in the target data server request.
In alternatively possible embodiment, first determining module 602 is specifically used for:
Obtain the hot value and/or scoring of each multimedia messages；
According to the hot value and/or scoring of each multimedia messages, the sequence coefficient of the multimedia messages is determined；
According to the sequence coefficient of each multimedia messages, determine each multimedia messages in corresponding recommendation region
Display position.
Television content recommendation apparatus provided in an embodiment of the present invention can execute technical side shown in above method embodiment
Case, realization principle and beneficial effect are similar, are no longer repeated herein.
The embodiment of the present invention also provides a kind of page server, including television content shown in Fig. 6 or Fig. 7 embodiment is recommended
Device, structure, realization principle and the beneficial effect of the television content recommendation apparatus in page server are implemented with Fig. 6 or Fig. 7
The structure of television content recommendation apparatus shown in example, realization principle and beneficial effect are similar, are no longer repeated herein.
Those of ordinary skill in the art will appreciate that: realize that all or part of the steps of above-mentioned each method embodiment can lead to
The relevant hardware of program instruction is crossed to complete.Program above-mentioned can be stored in a computer readable storage medium.The journey
When being executed, execution includes the steps that above-mentioned each method embodiment to sequence；And storage medium above-mentioned include: ROM, RAM, magnetic disk or
The various media that can store program code such as person's CD.
Finally, it should be noted that the above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Pipe present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that: its according to
So be possible to modify the technical solutions described in the foregoing embodiments, or to some or all of the technical features into
Row equivalent replacement；And these are modified or replaceed, various embodiments of the present invention technology that it does not separate the essence of the corresponding technical solution
The range of scheme.
Claims (8)
1. a kind of television content recommended method characterized by comprising
It is obtained in homepage face to data server requests and respectively recommends the corresponding multimedia messages in region；
According to the attribute information of each multimedia messages, determine that each multimedia messages are aobvious in corresponding recommendation region
Show position；
After the power-on instruction for receiving TV transmission, according to the corresponding user characteristics of the TV, determine that the TV is corresponding
Target recommend region and the target to recommend the corresponding destination multimedia information in region；
Sending the target to the TV recommends the corresponding destination multimedia information in region and the destination multimedia information to exist
Corresponding target recommends the display position in region；
According to the corresponding user characteristics of the TV, determine that the corresponding target of the TV recommends region and each target to push away
Recommend the corresponding destination multimedia information in region, comprising:
According to the user characteristics, corresponding at least one first data type of the TV and first data class are obtained
The weighted value of type；
Determine that the corresponding target of at least one first data type recommends region, a kind of corresponding mesh of first data type
Mark recommends region；
Respectively according to the weighted value of the first data type described in every kind, the corresponding target recommended area of first data type is obtained
The number for the multimedia messages for including in domain；
The number for recommending the multimedia messages for including in region according to each target determines that each target recommends region corresponding
Destination multimedia information.
2. the method according to claim 1, wherein including that user sees in the TV in the user characteristics
The multimedia data type and the corresponding utilization rate of each multimedia data type seen, correspondingly, according to the user characteristics, really
The weighted value of fixed corresponding at least one first data type of TV and each first data type, comprising:
According to the multimedia data type and the corresponding utilization rate of each multimedia data type, in the multi-medium data
First data type is determined in type；
According to the corresponding utilization rate of each first data type, the weighted value of each first data type is determined.
3. method according to claim 1 or 2, which is characterized in that Xiang Suoshu TV sends the target and recommends region pair
The destination multimedia information and the destination multimedia information answered recommend the display position in region in corresponding target, comprising:
Recommend the corresponding destination multimedia information in region and the destination multimedia information in corresponding target according to the target
Recommend the display position in region, generates the homepage face；
The homepage face is sent to the TV.
4. method according to claim 1 or 2, which is characterized in that pushed away for any one in each recommendation region
Region is recommended, is obtained in homepage face to data server requests and respectively recommends the corresponding multimedia messages in region, comprising:
Obtain corresponding second data type in the recommendation region；
Determine the corresponding target data server of second data type；
To the corresponding multimedia messages in recommendation region described in the target data server request.
5. method according to claim 1 or 2, which is characterized in that described to be believed according to the attribute of each multimedia messages
Breath determines display position of each multimedia messages in corresponding recommendation region, comprising:
Obtain the hot value and/or scoring of each multimedia messages；
According to the hot value and/or scoring of each multimedia messages, the sequence coefficient of the multimedia messages is determined；
According to the sequence coefficient of each multimedia messages, determine that each multimedia messages are aobvious in corresponding recommendation region
Show position.
6. a kind of television content recommendation apparatus characterized by comprising
Module is obtained, respectively recommends the corresponding multimedia messages in region for obtaining in homepage face to data server requests；
First determining module determines each multimedia messages right for the attribute information according to each multimedia messages
That answers recommends the display position in region；
Second determining module, for after the power-on instruction for receiving TV transmission, according to the corresponding user characteristics of the TV,
Determine that the corresponding target of the TV recommends region and the target to recommend the corresponding destination multimedia information in region；
Sending module recommends the corresponding destination multimedia information in region and the mesh for sending the target to the TV
It marks multimedia messages and recommends the display position in region in corresponding target；
Second determining module includes that first acquisition unit, the first determination unit, second acquisition unit and second are determining single
Member, wherein
The first acquisition unit is used for, and according to the user characteristics, obtains corresponding at least one first data of the TV
The weighted value of type and first data type；
First determination unit is used for, and determines that the corresponding target of at least one first data type recommends region, a kind of
The corresponding target of first data type recommends region；
The second acquisition unit is used for, and respectively according to the weighted value of the first data type described in every kind, obtains the first data class
The corresponding target of type recommends the number for the multimedia messages for including in region；
Second determination unit is used for, and is recommended the number for the multimedia messages for including in region according to each target, is determined
Each target recommends the corresponding destination multimedia information in region.
7. device according to claim 6, which is characterized in that include that user sees in the TV in the user characteristics
The multimedia data type and the corresponding utilization rate of each multimedia data type seen, correspondingly, the first acquisition unit is specific
For:
According to the multimedia data type and the corresponding utilization rate of each multimedia data type, in the multi-medium data
First data type is determined in type；
According to the corresponding utilization rate of each first data type, the weighted value of each first data type is determined.
8. a kind of page server, which is characterized in that including television content recommendation apparatus described in claim 6 or 7.
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| CN106777360A (en) * | 2017-01-18 | 2017-05-31 | 广东小天才科技有限公司 | Content recommendation method and device |
| CN110688562A (en) * | 2018-06-20 | 2020-01-14 | 杭州振牛信息科技有限公司 | Personalized recommendation method and device and computer equipment |
| CN109376299B (en) * | 2018-09-17 | 2021-08-06 | 北京字节跳动网络技术有限公司 | Method, device, storage medium and terminal for recommending links |
| CN113590924A (en) * | 2020-04-30 | 2021-11-02 | 百度在线网络技术（北京）有限公司 | Content recommendation method and device for smart screen device, electronic device and readable storage medium |
| CN112000820A (en) * | 2020-08-10 | 2020-11-27 | 海信电子科技(武汉)有限公司 | Media asset recommendation method and display device |
| CN114117195A (en) * | 2020-08-31 | 2022-03-01 | 北京达佳互联信息技术有限公司 | Content recommendation method, device, equipment and storage medium |
| CN112839247B (en) * | 2021-01-04 | 2023-01-20 | 聚好看科技股份有限公司 | Content display method, display device and cloud server |
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