CN106021568A

CN106021568A - Method and device used for providing rich-media information

Info

Publication number: CN106021568A
Application number: CN201610377903.0A
Authority: CN
Inventors: 黄际洲; 季永志; 李莹; 周里成
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2016-05-31
Filing date: 2016-05-31
Publication date: 2016-10-12

Abstract

The invention provides a method and device used for providing rich-media information. A providing device obtains interaction operation information of at least one search result containing rich-media information from a user, according to the interaction operation information and by means of a query sequence, one or more pieces of associated rich-media information associated with the rich-media information in the search result are determined, and then preview information of the associated rich-media information is loaded on a search result page of the user. Compared with the prior art, the rich-media information related to the query sequence can be directly obtained and directly browsed through one time of interaction operation, interaction operation of the user is reduced, input cost is saved for the user, efficiency of obtaining and browsing the rich-media information is improved for the user, and search and browsing experience of the user is improved.

Description

A kind of for providing the method and apparatus of rich media information

Technical field

The present invention relates to Internet technical field, particularly relate to a kind of for providing rich media information Technology.

Background technology

Currently, when user input in a search engine have rich media information (as picture, video, Music, caricature, little books etc. of mediating a settlement) search sequence of demand time, search engine can will comprise The page having one or more rich media information presents to this user as Search Results, thus uses The webpage entrance including corresponding Rich Media in family click Search Results browses, or click is presented as The Search Results of thumbnail type, the target pages of entrance correspondence completes Rich Media and browses；Then, User returns former search results pages from target pages, to continue to browse and obtain in search results pages More possible rich media information interested.

But this browsing mode needs user to redirect through for several times, frequently cut between multiple pages Change；If additionally, the picture of target pages, video, music, caricature, little books etc. of mediating a settlement Rich media information is dispersed in multiple place, and the viewing experience of user will become very poor, needs Rollback is dynamic or click the most just can browse a series of corresponding information, this experience not only efficiency Lowly, and the interactive experience of user is the most very poor, considerably increases user and obtains and browse accordingly The cost of rich media information.

Summary of the invention

It is an object of the invention to provide a kind of method and apparatus for providing rich media information.

According to an aspect of the invention, it is provided a kind of method for providing rich media information, Wherein, the method comprises the following steps:

A obtains user's interactive operation information at least one Search Results, wherein, described in search Hitch fruit comprises at least one rich media information and the search sequence corresponding to described user；

B is according to described interactive operation information, in conjunction with described search sequence, determines and described search One or more association rich media information that rich media information in result is associated；

C loads the pre-of described association rich media information on the result of page searching of described user Look at information.

Preferably, described association rich media information comprises Rich Media's resource and/or Rich Media's resource is said Bright.

Preferably, described interactive operation information includes following at least any one:

-described the user interactive operation mode at least one Search Results described；

-described the user operation duration when performing interactive operation；

-described the user operation frequency when performing interactive operation；

-described the user interactive operation to the rich media information included in Search Results.

Preferably, the method is further comprising the steps of:

The search sequence of-acquisition user；

-according to described search sequence, determine that whether comprising rich media information in described search sequence asks Ask；

-when described search sequence comprises rich media information request, determine and described search sequence Corresponding one or more Search Results, wherein, comprise at least one rich in described Search Results Media information；

Wherein, described step a includes:

-obtain described user to the interactive operation information of Search Results at least one described.

Preferably, described step b includes:

B1 is according to described interactive operation information, in conjunction with described search sequence, determines and described search One or more correlation inquiry sequences that result is associated；

B2, according to described correlation inquiry sequence, determines corresponding with described correlation inquiry sequence Individual or multiple association rich media information.

It is highly preferred that described step b2 includes:

-according to described correlation inquiry sequence, determine corresponding with described correlation inquiry sequence Or multiple correlation inquiry result, wherein, described correlation inquiry result comprises at least one association richness Media information；

-from described correlation inquiry result, extract described association rich media information.

Preferably, the method also includes:

-determine the information category of rich media information in described Search Results；

Wherein, described step b includes:

-according to described interactive operation information, in conjunction with described search sequence, determine and described search knot One or more association rich media information that rich media information in Guo is associated, wherein, described pass The information category of connection rich media information and the information category of the rich media information in described Search Results Corresponding.

Preferably, described step c includes:

Described association rich media information is polymerized by c1, to obtain one or more polymerization result；

C2, based on described polymerization result, loads described association on the result of page searching of described user The pre-review information of rich media information.

It is highly preferred that described step c1 includes following at least any one:

-according to the information category corresponding to described association rich media information, to described association Rich Media Information is polymerized, to obtain one or more polymerization result；

-according to the key word corresponding to described association rich media information, to described association Rich Media letter Breath is polymerized, to obtain one or more polymerization result；

-associating according to described association rich media information and the rich media information in described Search Results Relation, is polymerized described association rich media information, to obtain one or more polymerization result.

It is highly preferred that described step c2 includes:

-based on described polymerization result, the result of page searching of described user loads described association The pre-review information of rich media information, wherein, described pre-review information includes that described polymerization result institute is right The polymerization descriptive information answered.

Preferably, the method also includes:

-obtain user's operation information to described pre-review information；

-based on described operation information, present the rich matchmaker of described association corresponding in described pre-review information Body information.

According to a further aspect in the invention, additionally provide a kind of for providing carrying of rich media information For equipment, wherein, this equipment includes:

Mutual acquisition device, believes the interactive operation of at least one Search Results for obtaining user Breath, wherein, comprises at least one rich media information and corresponding to described use in described Search Results The search sequence at family；

Determine device, for according to described interactive operation information, in conjunction with described search sequence, really The fixed one or more association Rich Medias being associated with the rich media information in described Search Results Information；

Charger, for loading the rich matchmaker of described association on the result of page searching of described user The pre-review information of body information.

Preferably, described association rich media information comprises Rich Media's resource and/or Rich Media's resource Explanation.

-described the user operation duration when performing interactive operation；

Preferably, described offer equipment also includes:

Inquiry acquisition device, for obtaining the search sequence of user；

Request determines device, for according to described search sequence, determines in described search sequence and is The no rich media information that comprises is asked；

Searcher, for when comprising rich media information request in described search sequence, determining The one or more Search Results corresponding with described search sequence, wherein, described Search Results In comprise at least one rich media information；

Wherein, described mutual acquisition device is used for:

Preferably, described determine that device includes:

Correlation inquiry determines unit, for according to described interactive operation information, in conjunction with described inquiry Sequence, determines the one or more correlation inquiry sequences being associated with described Search Results；

Related information determines unit, for according to described correlation inquiry sequence, determines and described pass One or more association rich media information that connection search sequence is corresponding.

It is highly preferred that described related information determine unit for:

-according to described correlation inquiry sequence, determine corresponding with described correlation inquiry sequence Individual or multiple correlation inquiry results, wherein, comprise at least one and close in described correlation inquiry result Connection rich media information；

Preferably, described offer equipment also includes:

Classification determines device, for determining the info class of the rich media information in described Search Results Not；

Wherein, described determine device for:

-according to described interactive operation information, in conjunction with described search sequence, determine and described search One or more association rich media information that rich media information in result is associated, wherein, institute State the information category of association rich media information and the letter of the rich media information in described Search Results Breath classification is corresponding.

Preferably, described charger includes:

Polymerized unit, for described association rich media information is polymerized, with obtain one or Multiple polymerization results；

Loading unit, for based on described polymerization result, at the result of page searching of described user The pre-review information of upper loading described association rich media information.

It is highly preferred that described polymerized unit is for following at least any one:

-according to the information category corresponding to described association rich media information, matchmaker rich to described association Body information is polymerized, to obtain one or more polymerization result；

-according to the key word corresponding to described association rich media information, to described association Rich Media Information is polymerized, to obtain one or more polymerization result；

-according to described association rich media information and the rich media information in described Search Results Incidence relation, is polymerized described association rich media information, to obtain one or more polymerization Result.

It is highly preferred that described loading unit is used for:

-based on described polymerization result, the result of page searching of described user loads described pass The pre-review information of connection rich media information, wherein, described pre-review information includes described polymerization result Corresponding polymerization descriptive information.

Preferably, described offer equipment also includes:

Operation acquisition device, for obtaining user's operation information to described pre-review information；

Present device, for based on described operation information, present in described pre-review information corresponding Described association rich media information.

Compared with prior art, the present invention obtains user at least one is included rich media information The interactive operation information of Search Results, and according to described interactive operation information, in conjunction with described in look into Ask sequence, determine the one or more passes being associated with the rich media information in described Search Results Connection rich media information, then loads the rich matchmaker of described association on the result of page searching of described user The pre-review information of body information；Thus the automatization that the invention provides a kind of rich media information is recommended And the mode of conveniently browsing, just can be directly obtained and described inquiry by an interactive operation Rich media information that sequence is relevant also can directly browse, and decreases grasping alternately of user Make, saved the input cost of user, promote the efficiency that user obtains and browses rich media information, Promote search and the viewing experience of user.

And, the search sequence of user can also be analyzed by the present invention, looks into described in determining Ask and whether sequence comprises rich media information request, and when described search sequence comprises Rich Media During information request, determine the one or more Search Results corresponding with described search sequence；From And, the present invention improves search efficiency so that user just can be direct by an interactive operation Obtain the rich media information relevant to described search sequence and can directly browse, saving The input cost of user, promotes the efficiency that user obtains and browses rich media information, promotes user Search and viewing experience.

And, the present invention can be according to described interactive operation information, in conjunction with described search sequence, Determine the one or more correlation inquiry sequences being associated with described Search Results, according to described pass Connection search sequence, determines the one or more associations rich matchmaker corresponding with described correlation inquiry sequence Body information；Thus, the present invention can be that user recommends rich media information from multi-angle, simple and clear and Intelligently enrich the Query Result of user, saved the input cost of user, promote user Obtain and browse the efficiency of rich media information, promote search and the viewing experience of user.

And, further, the present invention can determine and institute according to described correlation inquiry sequence State one or more correlation inquiry results that correlation inquiry sequence is corresponding, then from described association Query Result extracts described association rich media information；Thus, the present invention can provide simple and clear Association rich media information, it is to avoid irrelevant information is browsed by user, promotes user and obtains and clear Look at the efficiency of rich media information, promote search and the viewing experience of user.

And, present invention may determine that the info class of rich media information in described Search Results Not, and combine the information category of described rich media information, determine with in described Search Results One or more association rich media information that rich media information is associated；Thus, the present invention can be User provides the association rich media information of respective classes so that the association rich media information provided is more It is suitable for user's request, promotes the efficiency that user obtains and browses rich media information, promote user's Search and viewing experience.

And, described association rich media information can be polymerized by the present invention, to obtain one Or multiple polymerization result, and based on described polymerization result, at the result of page searching of described user The pre-review information of upper loading described association rich media information；It is highly preferred that the present invention can be based on Classification corresponding to described association rich media information, the pass corresponding to described association rich media information Keyword, described association rich media information associate with the rich media information in described Search Results At least any one in system, is polymerized described association rich media information, with obtain one or Multiple polymerization results；Or, further, the present invention can based on described polymerization result, The pre-review information of described association rich media information is loaded on the result of page searching of described user, its In, described pre-review information includes the polymerization descriptive information corresponding to described polymerization result.Thus, Association rich media information provided by the present invention can be more suitable for user and browse, and meets the need of user Ask, promote user and obtain and browse the efficiency of rich media information, promote the search of user and browse Experience.

And, the present invention can also obtain user's operation information to described pre-review information, based on Described operation information, presents described association rich media information corresponding in described pre-review information； It is thus possible to help user to browse multiple information the most continuously, decrease a large amount of behaviour of user Make, promote the efficiency that user obtains and browses rich media information, promote the interactive experience of user.

Accompanying drawing explanation

The detailed description that non-limiting example is made made with reference to the following drawings by reading, The other features, objects and advantages of the present invention will become more apparent upon:

It is a kind of for providing the offer of rich media information that Fig. 1 illustrates according to one aspect of the invention Equipment schematic diagram；

It is a kind of for providing the side of rich media information that Fig. 2 illustrates according to a further aspect of the present invention Method flow chart；

Fig. 3 illustrates that one according to a preferred embodiment of the present invention is for providing Rich Media to believe The loading of breath and displaying schematic diagram；

Fig. 4 Yu Fig. 5 be shown respectively one according to a further advantageous embodiment of the invention for Loading and the displaying schematic diagram of rich media information are provided.

In accompanying drawing, same or analogous reference represents same or analogous parts.

Detailed description of the invention

It should be mentioned that, some are exemplary before being discussed in greater detail exemplary embodiment Embodiment is described as process or the method described as flow chart.Although flow chart is by every behaviour Be described into order process, but many of which operation can by concurrently, concomitantly or Person implements simultaneously.Additionally, the order of operations can be rearranged.When it has operated Shi Suoshu process can be terminated, it is also possible to have the extra step being not included in accompanying drawing Suddenly.Described process can correspond to method, function, code, subroutine, subprogram etc..

Alleged by within a context, " offer equipment " is " computer equipment ", also referred to as " computer ", Refer to perform numerical computations and/or logical calculated etc. by running preset program or instruction The intelligent electronic device of predetermined process process, it can include processor and memorizer, by processing The survival instruction that device performs to prestore in memory performs predetermined process process, or by The hardware such as ASIC, FPGA, DSP perform predetermined process process, or are combined by said two devices Realize.

Described computer equipment includes subscriber equipment and the network equipment.Wherein, described subscriber equipment Include but not limited to computer, smart mobile phone, PDA etc.；The described network equipment includes but not limited to Single network server, multiple webserver composition server group or based on cloud computing The cloud being made up of a large amount of computers or the webserver of (Cloud Computing), wherein, Cloud computing is the one of Distributed Calculation, be made up of a group loosely-coupled computer collection Super virtual machine.Wherein, described computer equipment isolated operation can realize the present invention, Also can be accessed by network and by realizing with the interactive operation of other computer equipments in network The present invention.Wherein, the network residing for described computer equipment includes but not limited to the Internet, wide Territory net, Metropolitan Area Network (MAN), LAN, VPN etc..

Those skilled in the art will be understood that heretofore described " offer equipment " can be only The network equipment, i.e. is performed to operate accordingly by the network equipment；Can also be by subscriber equipment with The network equipment or server is mutually integrated forms, is i.e. matched incompatible by subscriber equipment and the network equipment Perform corresponding operation.

It should be noted that described subscriber equipment, the network equipment and network etc. are only for example, its He is such as applicable to the present invention, also at existing or that be likely to occur from now on computer equipment or network Within should being included in scope, and it is incorporated herein with way of reference.

Here, those skilled in the art will be understood that present invention can apply to mobile terminal and non-shifting Moved end, such as, when user uses mobile phone or PC, all may utilize method of the present invention Or equipment provides the user association rich media information.

Concrete structure disclosed herein and function detail are the most representational, and be for The purpose of the exemplary embodiment of the present invention is described.But the present invention can replace shape by many Formula implements, and is not interpreted as being limited only by enforcement set forth herein Example.

Although it should be appreciated that here may have been used term " first ", " second " etc. Describe unit, but these unit should not be limited by these terms.Use these arts Language is only used to make a distinction a unit with another unit.For example, do not carrying on the back In the case of the scope of exemplary embodiment, first module can be referred to as second unit, and And second unit can be referred to as first module similarly.Term "and/or" used herein above Including one of them or any and all combination of more listed associated item.

Term used herein above is only used to describe specific embodiment and be not intended to limit and show Example embodiment.Unless the context clearly dictates otherwise, odd number shape the most used herein above Formula " one ", " one " also attempt to include plural number.It is to be further understood that used herein above Term " include " and/or " comprising " specify stated feature, integer, step, operation, unit And/or the existence of assembly, and do not preclude the presence or addition of other features one or more, integer, Step, operation, unit, assembly and/or a combination thereof.

It should further be mentioned that in some replace implementation, the function/action being previously mentioned can With according to being different from accompanying drawing the order generation indicated.For example, involved merit is depended on Energy/action, the two width figures in succession illustrated can essentially substantially simultaneously perform or the most permissible Perform in a reverse order.

Below in conjunction with the accompanying drawings the present invention is described in further detail.

It is a kind of for providing the offer of rich media information that Fig. 1 illustrates according to one aspect of the invention Equipment schematic diagram；Wherein, described offer equipment include mutual acquisition device 1, determine device 2, Charger 3.Specifically, described mutual acquisition device 1 obtains user at least one search The interactive operation information of result, wherein, comprises at least one Rich Media letter in described Search Results Breath and the search sequence corresponding to described user；Described determine that device 2 is according to described interactive operation Information, in conjunction with described search sequence, determines relevant to the rich media information in described Search Results One or more association rich media information of connection；Described charger 3 is in the search of described user The pre-review information of described association rich media information is loaded in results page.

Described mutual acquisition device 1 obtains user to be believed the interactive operation of at least one Search Results Breath, wherein, comprises at least one rich media information and corresponding to described use in described Search Results The search sequence at family.

Specifically, described mutual acquisition device 1 is by directly interacting with user, to obtain User by clicking on, touch, grow by or other particular forms (such as the Force Touch on mobile phone Operation) interactive operation information at least one Search Results；Or, described mutual acquisition fills Put 1 by other equipment of interactive operation information can be provided to communicate with other, to obtain Interactive operation information that this equipment is provided, that user is at least one Search Results.

Wherein, described interactive operation information include but not limited to user to the click of Search Results, Touch, long by or other particular forms (as the Force Touch on mobile phone operates) mutual Mode of operation；Moreover it is preferred that described interactive operation information also includes that user is performing alternately Operation duration (as this Search Results is browsed duration) during operation, operation frequency are (as worked as User clicks on click frequency during multiple Search Results), user to content in Search Results (as Rich media information) further interactive operation etc..

Such as, described user in the multiple Search Results provided, by click by the way of point Hit and be arranged in primary Search Results；Then, user browses this in the new page opened The page corresponding to Search Results, or in former result of page searching, it is loaded with this Search Results The page corresponding to this Search Results has been browsed after the corresponding page；Described user browses this and searches The page 30 seconds corresponding to hitch fruit, then clicked on included in this searched page is a certain Video.The most described interactive operation information can include following at least any one: user clicks on this arrangement " clicking operation ", user at primary Search Results browse the page corresponding to this Search Results The click of video in this page " is grasped by browse duration, the user of " the browsing 30 seconds " in face further Make " etc..

Wherein, described Search Results is that the search sequence inputted based on described user scans for Obtained by rear, and including at least a Rich Media in the mutual described Search Results of this user Information.

Here, described rich media information include but not limited to picture, video, music, caricature, Novel, books, game, news etc..Those skilled in the art will be understood that other kinds of Rich media information is equally applicable to the present invention, and comprises within the scope of the present invention.

Preferably, described offer equipment also includes inquiring about acquisition device (not shown), request really Determine device (not shown), searcher (not shown).Specifically, described inquiry acquisition device Obtain the search sequence of user；Described request determines that device, according to described search sequence, determines institute State and whether search sequence comprises rich media information request；When described search sequence comprises rich matchmaker During body information request, described searcher determines corresponding with described search sequence or many Individual Search Results, wherein, comprises at least one rich media information in described Search Results；Then, Described mutual acquisition device obtains described user to the mutual behaviour of Search Results at least one described Make information.

Specifically, described inquiry acquisition device passes through directly and user is mutual, obtains user and passes through The search sequence that various input modes are inputted；Or described search sequence can be provided with other Equipment interact, to obtain the search sequence of user.Wherein, described search sequence include but It is not limited to word sequence, voice sequence, multimedia sequence (picture as in picture searching) etc..

Described request determines that described search sequence is analyzed by device, by as described in inquiry Whether sequence carries out the modes such as participle, coupling, semantic analysis, determine in described search sequence and wrap Ask containing rich media information.

Such as, if described search sequence comprising " picture, video " etc. corresponding to described Rich Media The key word of information, then it is assumed that comprise rich media information request in described search sequence；Or, Such as, if described search sequence itself is the key word of Rich Media's resource, such as music, little The title said or play, then it is assumed that comprise rich media information request in described search sequence；Or, Such as, if after described search sequence is carried out semantic analysis, analyze in this search sequence and comprise richness Media request, as described search sequence is " poplar power show one word horse ", after semantic analysis, then It is believed that this search sequence comprises rich media information request, i.e. wish to obtain " poplar power show one word Horse " picture etc..

When comprising rich media information request in described search sequence, the most described searcher is being searched After rope inquiry, using the Search Results that includes at least one rich media information as with described inquiry The Search Results that sequence is corresponding.Such as, continue upper example, when described search sequence is " poplar power show One word horse ", then will include the news links of picture of " poplar power show one word horse ", picture, opinion Altar topic links etc. are as corresponding Search Results；Or, when described search sequence is " dress Repair model " time, then will have " finishing model " picture or the special topic of video, webpage etc. as phase Corresponding Search Results.

Those skilled in the art will be understood that described Search Results can comprise one or more Similar or inhomogeneous rich media information, as comprised a pictures, comprising plurality of pictures, comprise Plurality of pictures and multiple video, comprise the set etc. of picture video music.

Then, described mutual acquisition device is by directly interacting with user, to obtain user By clicking on, touching, long by or other particular forms (as the Force Touch on mobile phone grasps Make) interactive operation information at least one Search Results；Or, described mutual acquisition device 1 by providing other equipment of interactive operation information to communicate with other, is somebody's turn to do to obtain Interactive operation information that equipment is provided, that user is at least one Search Results.Here, institute State the interactive operation information in interactive operation information acquisition device 1 mutual with described in Fig. 1 identical Or similar, therefore do not repeat them here, and be incorporated herein by way of reference.

Described determine device 2 according to described interactive operation information, in conjunction with described search sequence, really The fixed one or more association Rich Medias being associated with the rich media information in described Search Results Information.

Specifically, described determine that device 2 is by obtaining the richness corresponding to described interactive operation information Candidate association rich media information corresponding to media information, is then based on institute in described search sequence Corresponding one or more key words, screen described candidate association rich media information, with Determine one or more association rich media information, thus as recommending rich media information；Or, Described determine that device 2 is right by obtaining the rich media information institute corresponding to described interactive operation information The candidate association rich media information answered, is then based in described search sequence corresponding Rich Media Information request, screens described candidate association rich media information, one or more to determine Association rich media information, thus as recommending rich media information, such as, if described candidate association Rich media information includes picture category and video class, and described rich media information requests picture category, Then using the picture category information in described candidate association rich media information as described association Rich Media Information；Or, described determine that device 2 is by based on the richness corresponding to described interactive operation information Media information, is extended described search sequence, then by the search sequence institute after this extension Corresponding rich media information is as described association rich media information, such as, if described user's looks into Asking sequence is " cake ", and the rich media information corresponding to described interactive operation information is " mousse Cake ", then the search sequence after extension is " mousse cake ", and is made by the picture of " mousse cake " For association rich media information.

Illustrated above generally, based on described interactive operation information and described inquiry sequence Row determine the example of association rich media information, in the above-described example, described interactive operation information Generally the most under normal circumstances click generic operation；Determine that device 2 is also based on additionally, described Other much informations in described interactive operation information determine described association rich media information, example As, described determine that device 2 can be combined with the operation duration in described interactive operation information, behaviour Working frequency, user, to the further operation etc. of content in Search Results, determine described association richness Media information.

Such as, if user has clicked on two different search knots including rich media information Really, and to browsing time of one of them Search Results it is longer than time another Search Results is browsed Between, then by candidate association rich media information, with the richness in the Search Results of this browsing time length The conduct that the degree of association of media information is high associates rich media information；If user has clicked on two The different Search Results including rich media information, and the operation to one of them Search Results Frequency is higher than another Search Results, then by candidate association rich media information, with this operation frequency The conduct that the degree of association of the high rich media information in Search Results is high associates rich media information；If User has clicked on two different Search Results including rich media information and (has such as clicked Two webpages), and click the rich media information included in one of them Search Results (i.e. Click the picture in this webpage, such as " check big figure " " broadcasting video " etc.) and do not click on another Rich media information included in individual Search Results, then by candidate association rich media information, with Candidate's rich media information that rich media information in this Search Results not clicked on is correlated with is from being pushed away The association rich media information recommended is deleted, or only rich for recommending with the rich media information of this click The foundation of media information, and do not consider further that the Search Results not further clicking on rich media information.

Preferably, described association rich media information comprises Rich Media's resource and/or Rich Media's resource Explanation.Wherein, described Rich Media resource is concrete picture, video, music, game etc., Described Rich Media Resource Desc is the brief description to described Rich Media resource, such as exercise question, letter (such as brief introduction, author etc.), the relevant information of being situated between (such as the lyrics of music) etc..

Those skilled in the art will be understood that when determining described association rich media information, permissible Determine Rich Media's resource and Rich Media's Resource Desc of described association rich media information simultaneously, it is possible to After first determining described Rich Media resource, obtained this Rich Media's resource by modes such as search Rich Media's Resource Desc etc..

Preferably, described determine that device 2 includes that correlation inquiry determines unit (not shown), pass Connection information determination unit (not shown), wherein, described correlation inquiry determines that unit is according to described friendship Interoperability information, in conjunction with described search sequence, determines be associated with described Search Results Or multiple correlation inquiry sequence；Described related information determine unit according to described correlation inquiry sequence, Determine the one or more association rich media information corresponding with described correlation inquiry sequence.

Specifically, described correlation inquiry determines that unit is based on the rich matchmaker in described interactive operation information Body information and/or other information or relevant information etc. are described, in conjunction with described search sequence, to described Search sequence is extended, and wherein, described extension includes the extension directly adding key word etc., Also include the extension etc. that the associational word after utilizing based on semanteme or the carried out association of linguistic context is carried out； Or, described correlation inquiry determine unit based on described search sequence, to described rich media information Corresponding multiple correlation inquiry words screen；Finally, to determine and described Search Results phase One or more correlation inquiry sequences of association.

Such as, if described search sequence is " cake picture ", comprise rich matchmaker when user clicks on one During Search Results " cake [figure] the 2016 up-to-date cake picture information " of body information, then based on this The content corresponding to rich media information in Search Results, is extended former search sequence, really Fixed described correlation inquiry sequence is " 2016 cake fangle picture ", " 2016 up-to-date European cakes Picture ", " intention cake picture " etc..

Then, described related information determine unit according to described correlation inquiry sequence, by searching in real time Rope or call the data base generated and (comprise correlation inquiry sequence and corresponding pass in this data base Connection rich media information data) etc. mode, determine corresponding with described correlation inquiry sequence Or multiple association rich media information.

It is highly preferred that described related information determine unit according to described correlation inquiry sequence, determine with One or more correlation inquiry results that described correlation inquiry sequence is corresponding, wherein, described association Query Result comprises at least one association rich media information；Extract from described correlation inquiry result Described association rich media information.

Specifically, described related information determines that unit can be according to described correlation inquiry sequence, first (this data base comprises correlation inquiry sequence with corresponding by searching for or calling the data base generated The data of correlation inquiry result) etc. mode, determine corresponding with described correlation inquiry sequence Individual or multiple correlation inquiry results.Here, described correlation inquiry result can be webpage, news, The special topic page etc. arbitrarily includes the Query Result of at least one association rich media information.

Then, described related information determines that unit extracts described pass from described correlation inquiry result Connection rich media information, the most only carries described Rich Media resource and/or described Rich Media Resource Desc Take, to avoid user that other irrelevant informations are browsed.Such as, described correlation inquiry result is wrapped Containing news introduction, picture and caption, described related information determines that unit is only by picture and picture Illustrate to extract using as described association rich media information, and no longer the content that news is introduced is made For described association rich media information to be supplied to user.

Preferably, described offer equipment also includes that classification determines device (not shown), wherein, institute State classification and determine that device determines the information category of the rich media information in described Search Results；Described really Determine device 2 according to described interactive operation information, in conjunction with described search sequence, determine and described search One or more association rich media information that rich media information in result is associated, wherein, described The information category of association rich media information and the info class of the rich media information in described Search Results The most corresponding.

Specifically, described classification determines that device is by expanding the explanation of described rich media information, file The contents such as exhibition name are analyzed, to determine the info class of the rich media information in described Search Results Not.Wherein, described information category includes such as resources such as picture classification, video classification, audio categories Classification, also includes such as attribute classifications such as practical work news category, entertainment news classifications.

Then, described determine that device 2, when determining described association rich media information, is searched according to described The information category of rich media information in hitch fruit, to determined by candidate association rich media information enter Row filter, closes the candidate with the rich media information in described Search Results with identical information classification Connection rich media information is as described association rich media information.Wherein, described candidate association Rich Media letter The determination mode of breath is same or similar with the determination mode determining device 2 described in Fig. 1, therefore at this Repeat no more, and be incorporated herein by way of reference.

Or, described determine that device 2, when determining described association rich media information, searches only for and institute State the rich media information in Search Results and there is the association rich media information of identical information classification.? This, described way of search is same or similar with the way of search determining device 2 described in Fig. 1, therefore Do not repeat them here, and be incorporated herein by way of reference.

Such as, if the rich media information in described Search Results is picture classification, then the pass provided Connection rich media information is also the other rich media information of picture category.

Described charger 3 loads described association Rich Media on the result of page searching of described user The pre-review information of information.

Specifically, described charger 3 is in modes such as thumbnail, brief introduction, pre-broadcastings, described The pre-review information of described association rich media information is loaded on the result of page searching of user.Here, it is excellent Selection of land, if described association rich media information is multiple, then may utilize multiple thumbnail carousel mode, The modes such as multiple thumbnails concentration presents load the pre-review information of described association rich media information.

Wherein it is preferred to, the time of the described pre-review information of described loading can be according to described with mode User to the interactive operation mode of at least one Search Results described and/or is tied by user with this search After really interacting, the mode etc. of the loading of this Search Results is determined.Wherein, described user Interactive operation mode include but not limited to click on, touch, long by or other particular forms (such as hands Force Touch operation on machine) etc.；Described user clicks on this Search Results after Search Results The mode loaded includes but not limited to browse corresponding to this Search Results in the new page opened The page (as when clicking on the page corresponding to Search Results on non-moving end), or in former search Results page is loaded with the page corresponding to this Search Results (as clicked on search knot on mobile terminal During the page corresponding to Guo) etc..

Such as, if when user clicks on a certain Search Results, and in the new page opened, browse this search The page corresponding to hitch fruit, then when user clicks on this Search Results, original display search knot Just can automatically refresh, to load the pre-review information of described association rich media information on the page of fruit； Or, along with user's change to the browsing time of this Search Results, and the most automatically refresh The page of original display Search Results, to load the pre-review information of described association rich media information.

Or, such as, if when user clicks on a certain Search Results, and at former result of page searching In when being loaded with the page corresponding to this Search Results, then can browse this Search Results institute user After the corresponding page, click on when returning button to return to former result of page searching, former search described The pre-review information of described association rich media information is loaded in rope results page.

Or, such as, if when user is long to a certain Search Results on former result of page searching On time, or when performing Force Touch operation, then directly add on this result of page searching Carry the described association Rich Media corresponding with this Search Results that length is pressed or Force Touch operates The pre-review information of information.

Preferably, described charger 3 includes polymerized unit (not shown) and loading unit (not Illustrate)；Wherein, described association rich media information is polymerized by described polymerized unit, to obtain One or more polymerization results；Described loading unit is based on described polymerization result, described user's The pre-review information of described association rich media information is loaded on result of page searching.

Specifically, described polymerized unit is based on predetermined all kinds of polymeric rules, matchmaker rich to described association Body information is polymerized, to obtain one or more polymerization result, such as, random polymerization, based on Predetermined aggregate number carries out being polymerized (will every N number of association rich media information be polymerized), base Polymerization etc. is carried out in other pre-defined rules.

Then, described loading unit is based on described polymerization result, according to different polymerization results, The pre-review information of described association rich media information is loaded on the result of page searching of described user；Such as figure Shown in 3, " 2016 up-to-date European cake materials are complete works of " and " 2016 popular wedding cake series of drawing Sheet " be respectively two different polymerization results, described loading unit on searched page with two subfields Load the pre-review information of described association rich media information respectively.

Wherein, described loading unit load time and the mode of described pre-review information with described in Fig. 1 Time and the mode of the loading of charger 3 are same or similar, therefore do not repeat them here, and to draw Mode be incorporated herein.

-according to the information category corresponding to described association rich media information, to described association Rich Media Information is polymerized, and to obtain one or more polymerization result: wherein, described information category includes Such as resource class such as picture classification, video classification, audio categories, also include as practical work news category, The attribute classifications such as entertainment news classification.Described polymerized unit would correspond to the association of different information category Rich media information clusters respectively, such as, the association rich media information of picture category and video class is divided Not cluster etc..

-according to the key word corresponding to described association rich media information, to described association Rich Media letter Breath be polymerized, to obtain one or more polymerization result: wherein, described key word can be from The resource information of described association rich media information itself and/or Rich Media's Resource Desc are extracted, Can also be to be extracted from the correlation inquiry result corresponding to described association rich media information.So After, described polymerized unit will have one or more association Rich Medias letter of same or like key word Breath is polymerized.

-associating according to described association rich media information and the rich media information in described Search Results Relation, is polymerized described association rich media information, to obtain one or more polymerization result: Such as, described polymerized unit, based on different incidence relation threshold values, will have different incidence relation Association rich media information is polymerized respectively, thus by the most close for the incidence relation polymerization classification The page carries out the first recommendation etc..

It is highly preferred that described loading unit is tied based on described polymerization result, the search described user Really load the pre-review information of described association rich media information on the page, wherein, in described pre-review information Including the polymerization descriptive information corresponding to described polymerization result.

Specifically, described loading unit, based on described polymerization result, is wrapped in described polymerization result The relevant information contained is extracted, using as the polymerization descriptive information corresponding to described polymerization result, Wherein, described polymerization descriptive information includes the title corresponding to this polymerization result, main explanation, money Source number, Periodical front cover information etc.；Then, described loading unit is loading described association rich media information Time, described polymerization descriptive information is also served as the part in pre-review information and loads and represent.

Such as, first polymerization result in Fig. 3: " 2016 up-to-date European cake materials are complete works of ", Then its corresponding polymerization descriptive information includes descriptive information " 2016 up-to-date European cake materials is big Entirely ", three cake views involved in resource number information " 51 figure " and its front cover；Fig. 4 In first polymerization result " ancient costume TV play theme song complete works of ", its corresponding polymerization explanation letter Breath include descriptive information " ancient costume TV play theme song complete works of ", resource number information " totally 342 is first ", And the song schematic diagram etc. involved by its front cover.

Here, described loading unit loads time and mode and the institute in Fig. 1 of described pre-review information Time and the mode of stating the loading of charger 3 are same or similar, therefore do not repeat them here, and It is incorporated herein by reference.

Preferably, described offer equipment also includes operating acquisition device (not shown) and presenting Device (not shown)；Wherein, described operation acquisition device obtains user to described pre-review information Operation information；The described device that presents, based on described operation information, presents institute in described pre-review information right The described association rich media information answered.

Described operation acquisition device, by directly interacting with user, passes through a little obtaining user Hit, touch, long by or other particular forms (as the Force Touch on mobile phone operates) right The operation information of described pre-review information；Or, described operation acquisition device is by can with other Other equipment providing operation information communicate, to obtain this equipment is provided, user couple The operation information of described pre-review information.

Wherein, described operation information include but not limited to user in described pre-review information at least The click of one association rich media information, touch, long by or other particular forms (on mobile phone Force Touch operation) operation etc..

Then, described in present device according to described operation information, directly present in current interface Described association rich media information corresponding in described pre-review information, or, by newly-built situation page Mode, new sight page presents in described pre-review information corresponding described association Rich Media Information.

Wherein, present described in include directly representing, broadcasting etc..

Such as, Fig. 5 shows the rich matchmaker of described association corresponding to a kind of presenting in described pre-review information The schematic diagram of body information.When after user's search " video display great hit is complete works of ", click " a TV The TV play song complete works _ video display great hit of acute song _ pleasing to the ear " the webpage including music, then Load " ancient costume TV play theme song complete works of " for user on the searched page of user, " 2016 The New cinema interlude collection of choice specimens " etc. content." ancient costume TV play theme song is complete works of " in user clicks on Fig. 4 Time, then in current page with the form of combobox or on current page by loading new feelings The mode of scape page, as it is shown in figure 5, directly present described association rich media information.This information page It is made up of 342 relevant music and word, is respectively the sounds such as " I is a Caulis et Folium Polygalae Tenuifoliae " theme song Happy recommendation describes, and user can be by clicking on corresponding information, the music that direct uppick is liked.

Or, such as, if user clicks on " 2016 up-to-date European cake materials are complete works of " in Fig. 3, Above the page, then load new sight page, represent cake picture successively, meanwhile, every representing While opening cake picture, sight page can also include the brief description of this cake picture, as Cake title, dispensing, way etc..

It is a kind of for providing the side of rich media information that Fig. 2 illustrates according to a further aspect of the present invention Method flow chart.Specifically, in step sl, described offer equipment obtains user at least one The interactive operation information of individual Search Results, wherein, comprises at least one rich in described Search Results Media information and the search sequence corresponding to described user；In step s 2, described offer sets Standby according to described interactive operation information, in conjunction with described search sequence, determine and described Search Results In one or more association rich media information of being associated of rich media information；In step s3, Described offer equipment 3 loads described association Rich Media letter on the result of page searching of described user The pre-review information of breath.

In step sl, described offer equipment obtains user's friendship at least one Search Results Interoperability information, wherein, comprises at least one rich media information and correspondence in described Search Results Search sequence in described user.

Specifically, in step sl, described offer equipment by directly interacting with user, With obtain user by clicking on, touch, grow by or other particular forms (such as the Force on mobile phone Touch operates) interactive operation information at least one Search Results；Or, in step S1 In, described offer equipment is carried out by can provide other equipment of interactive operation information with other Communication, to obtain interactive operation that this equipment is provided, that user is at least one Search Results Information.

Preferably, described method also includes that step S101 (not shown), step S102 (are not shown Go out), step S103 (not shown).Specifically, in step S101, described offer equipment Obtain the search sequence of user；In step s 102, described offer equipment is according to described inquiry Sequence, determines and whether comprises rich media information request in described search sequence；When described inquiry sequence Row comprise rich media information request time, in step s 103, described offer equipment determine with One or more Search Results that described search sequence is corresponding, wherein, in described Search Results Comprise at least one rich media information；Then, described mutual acquisition device obtains described user couple The interactive operation information of at least one described Search Results.

Specifically, in step S101, described offer equipment passes through directly and user is mutual, Obtain the search sequence that user is inputted by various input modes；Or can provide with other The equipment of described search sequence interacts, to obtain the search sequence of user.Wherein, look into described in Ask sequence and include but not limited to that word sequence, voice sequence, multimedia sequence are (such as picture searching In picture) etc..

In step s 102, described search sequence is analyzed by described offer equipment, as logical Cross the modes such as participle, coupling, semantic analysis that described search sequence is carried out, determine described inquiry Whether sequence comprises rich media information request.

When described search sequence comprises rich media information request, the most in step s 103, The search including at least one rich media information, after search inquiry, is tied by described offer equipment Fruit is as the Search Results corresponding with described search sequence.Such as, continue upper example, looks into when described Asking sequence is " poplar power show one word horse ", then will include the news of the picture of " poplar power show one word horse " Link, picture, forum's topic links etc. are as corresponding Search Results；Or, when described When search sequence is " finishing model ", then will have " finishing model " picture or the special topic of video, Webpages etc. are as corresponding Search Results.

Then, in step sl, described offer equipment by directly interacting with user, With obtain user by clicking on, touch, grow by or other particular forms (such as the Force on mobile phone Touch operates) interactive operation information at least one Search Results；Or, in step S1 In, described offer equipment is carried out by can provide other equipment of interactive operation information with other Communication, to obtain interactive operation that this equipment is provided, that user is at least one Search Results Information.Here, described interactive operation information and the interactive operation in step S1 described in Fig. 2 Information is same or similar, therefore does not repeats them here, and is incorporated herein by way of reference.

In step s 2, described offer equipment is according to described interactive operation information, in conjunction with described Search sequence, determines one or more with what the rich media information in described Search Results was associated Association rich media information.

Specifically, in step s 2, described offer equipment is believed by obtaining described interactive operation Candidate association rich media information corresponding to rich media information corresponding to breath, is then based on described One or more key words corresponding in search sequence, to described candidate association rich media information Screen, to determine one or more association rich media information, thus as recommending Rich Media Information；Or, in step s 2, described offer equipment is believed by obtaining described interactive operation Candidate association rich media information corresponding to rich media information corresponding to breath, is then based on described Rich media information request corresponding in search sequence, enters described candidate association rich media information Row filter, to determine one or more association rich media information, thus as recommending Rich Media's letter Breath, such as, if described candidate association rich media information includes picture category and video class, and described Rich media information requests picture category, then by the picture category in described candidate association rich media information Information is as described association rich media information；Or, in step s 2, described offer equipment By based on the rich media information corresponding to described interactive operation information, described search sequence being entered Row extension, then using the rich media information corresponding to the search sequence after this extension as described pass Connection rich media information, such as, if the search sequence of described user is " cake ", and described alternately Rich media information corresponding to operation information is " mousse cake ", then the search sequence after extension is " mousse cake ", and by the picture of " mousse cake " as association rich media information.

Illustrated above generally, based on described interactive operation information and described inquiry sequence Row determine the example of association rich media information, in the above-described example, described interactive operation information Generally the most under normal circumstances click generic operation；Additionally, described step S2 is also based on institute State other much informations in interactive operation information to determine described association rich media information, example As, in step s 2, described offer equipment can be combined with in described interactive operation information Duration, operation frequency, user are to the further operation etc. of content in Search Results in operation, come really Fixed described association rich media information.

Preferably, described step S2 includes that step S21 (not shown), step S22 (are not shown Go out), wherein, in the step s 21, described offer equipment according to described interactive operation information, In conjunction with described search sequence, determine the one or more passes joint investigation being associated with described Search Results Ask sequence；In step S22, described offer equipment according to described correlation inquiry sequence, determine with One or more association rich media information that described correlation inquiry sequence is corresponding.

Specifically, in the step s 21, described offer equipment is based in described interactive operation information Rich media information and/or other information or relevant information etc. are described, in conjunction with described search sequence, Being extended described search sequence, wherein, described extension includes directly adding key word etc. Extension, also includes the expansion that the associational word after utilizing based on semanteme or the carried out association of linguistic context is carried out Exhibition etc.；Or, in the step s 21, described offer equipment is based on described search sequence, to institute State the multiple correlation inquiry words corresponding to rich media information to screen；Finally, to determine and institute State one or more correlation inquiry sequences that Search Results is associated.

Then, in step S22, described offer equipment is according to described correlation inquiry sequence, logical (this data base comprises correlation inquiry sequence after searching for or call the data base generated in real time Data with corresponding association rich media information) etc. mode, determine and described correlation inquiry sequence Corresponding one or more association rich media information.

It is highly preferred that in step S22, described offer equipment according to described correlation inquiry sequence, Determine the one or more correlation inquiry results corresponding with described correlation inquiry sequence, wherein, Described correlation inquiry result comprises at least one association rich media information；From described correlation inquiry Result is extracted described association rich media information.

Specifically, in step S22, described offer equipment can be according to described correlation inquiry sequence Row, first pass through search or call the data base generated and (comprise correlation inquiry in this data base The data of sequence and corresponding correlation inquiry result) etc. mode, determine and described correlation inquiry sequence Arrange corresponding one or more correlation inquiry results.Here, described correlation inquiry result is permissible It is that webpage, news, the special topic page etc. arbitrarily include looking into of at least one association rich media information Ask result.

Then, in step S22, described offer equipment extracts from described correlation inquiry result Go out described association rich media information, the most only by described Rich Media resource and/or described Rich Media resource Illustrate to extract, to avoid user that other irrelevant informations are browsed.Such as, described association Query Result comprises news introduction, picture and caption, then in step S22, described Picture and caption are only extracted using as described association rich media information by offer equipment, And no longer using the content of news introduction as described association rich media information to be supplied to user.

Preferably, described method also includes step S4 (not shown), wherein, in step S4 In, described offer equipment determines the information category of the rich media information in described Search Results；? In step S2, described offer equipment is according to described interactive operation information, in conjunction with described inquiry sequence Row, determine the one or more association richnesses being associated with the rich media information in described Search Results Media information, wherein, in the information category of described association rich media information and described Search Results The information category of rich media information corresponding.

Specifically, in step s 4, described offer equipment is by described rich media information Illustrate, the content such as file extension is analyzed, to determine the Rich Media in described Search Results The information category of information.Wherein, described information category include as picture classification, video classification, The resource class such as audio categories, also include such as attributes such as practical work news category, entertainment news classifications Classification.

Then, in step s 2, described offer equipment is determining described association rich media information Time, according to the information category of the rich media information in described Search Results, to determined by candidate Association rich media information is screened, and will have phase with the rich media information in described Search Results With the candidate association rich media information of information category as described association rich media information.Wherein, The determination side of step S2 described in the determination mode of described candidate association rich media information and Fig. 2 Formula is same or similar, therefore does not repeats them here, and is incorporated herein by way of reference.

Or, in step s 2, described offer equipment is determining described association rich media information Time, search only for, with the rich media information in described Search Results, there is associating of identical information classification Rich media information.Here, the way of search of step S2 described in described way of search and Fig. 2 Same or similar, therefore do not repeat them here, and be incorporated herein by way of reference.

Such as, if the rich media information in described Search Results is picture classification, then provided Association rich media information is also the other rich media information of picture category.

In step s3, described offer equipment loads on the result of page searching of described user The pre-review information of described association rich media information.

Specifically, in step s3, described offer equipment is with thumbnail, brief introduction, play in advance Etc. mode, the result of page searching of described user loads the pre-of described association rich media information Look at information.Here, preferably, if described association rich media information is multiple, then available many The modes such as the mode of individual thumbnail carousel, multiple thumbnail concentration presents load the rich matchmaker of described association The pre-review information of body information.

Wherein it is preferred to, the time of the described pre-review information of described loading and mode can be according to institutes State user to the interactive operation mode of at least one Search Results described and/or user to be searched with this After hitch fruit interacts, the mode etc. of loading of this Search Results is determined.Wherein, institute State the interactive operation mode of user include but not limited to click on, touch, long by or other special sides Formula (as the Force Touch on mobile phone operates) etc.；Described user should after clicking on Search Results The mode of the loading of Search Results includes but not limited to browse this search in the new page opened The page (as when clicking on the page corresponding to Search Results on non-moving end) corresponding to result, Or in former result of page searching, it is loaded with the page corresponding to this Search Results (as moved When clicking on the page corresponding to Search Results on end) etc..

Such as, if when user clicks on a certain Search Results, and this is browsed in the new page opened The page corresponding to Search Results, then, when user clicks on this Search Results, original display is searched Just can automatically refresh, to load the preview of described association rich media information on the page of hitch fruit Information；Or, along with user's change to the browsing time of this Search Results, and periodic Automatically the page of original display Search Results is refreshed, to load described association rich media information Pre-review information.

Or, such as, if when a certain Search Results is carried out on former result of page searching by user Grow on time, or when performing Force Touch operation, then directly on this result of page searching Load the described association rich matchmaker corresponding with this Search Results that length is pressed or Force Touch operates The pre-review information of body information.

Preferably, described step S3 includes that step S31 (not shown) and step S32 (are not shown Go out)；Wherein, in step S31, described association rich media information is entered by described offer equipment Row polymerization, to obtain one or more polymerization result；In step s 32, described offer equipment Based on described polymerization result, the result of page searching of described user loads the rich matchmaker of described association The pre-review information of body information.

Specifically, in step S31, described offer equipment based on predetermined all kinds of polymeric rules, Described association rich media information is polymerized, to obtain one or more polymerization result, such as, It is polymerized at random, carries out being polymerized based on predetermined aggregate number and (will every N number of association Rich Media believe Breath be polymerized), carry out polymerization etc. based on other pre-defined rules.

Then, in step s 32, described offer equipment is based on described polymerization result, according to not Same polymerization result, loads described association Rich Media letter on the result of page searching of described user The pre-review information of breath；As it is shown on figure 3, " 2016 up-to-date European cake materials are complete works of " and " 2016 Popular wedding cake serial picture " two different polymerization results, described offer equipment are provided Searched page loads respectively the pre-review information of described association rich media information with two subfields.

Wherein, described step S32 loads time and mode and the institute in Fig. 2 of described pre-review information Time and the mode of stating the loading of step S3 are same or similar, therefore do not repeat them here, and with The mode quoted is incorporated herein.

It is highly preferred that in step s 32, described offer equipment is for following at least any one:

-according to the information category corresponding to described association rich media information, matchmaker rich to described association Body information is polymerized, to obtain one or more polymerization result: wherein, and described information category Including such as resource class such as picture classification, video classification, audio categories, also include as practical work is new Hear the attribute classification such as classification, entertainment news classification.Described offer equipment would correspond to different information The association rich media information of classification clusters respectively, such as, by picture category and the association of video class Rich media information cluster respectively etc..

-according to the key word corresponding to described association rich media information, to described association Rich Media Information is polymerized, and to obtain one or more polymerization result: wherein, described key word is permissible It it is institute from the resource information itself and/or Rich Media's Resource Desc of described association rich media information Extract, it is also possible to be institute from the correlation inquiry result corresponding to described association rich media information Extract.Then, described offer equipment will have the one or more of same or like key word Association rich media information is polymerized.

-according to described association rich media information and the rich media information in described Search Results Incidence relation, is polymerized described association rich media information, to obtain one or more polymerization Result: such as, described offer equipment, based on different incidence relation threshold values, will have different pass The association rich media information of connection relation is polymerized respectively, thus by the most close for incidence relation one Individual polymerization classification carries out the first recommendation etc. on the page.

It is highly preferred that in step s 32, described offer equipment based on described polymerization result, The pre-review information of described association rich media information is loaded on the result of page searching of described user, its In, described pre-review information includes the polymerization descriptive information corresponding to described polymerization result.

Specifically, in step s 32, described offer equipment is based on described polymerization result, to institute State the relevant information included in polymerization result to extract, using right as described polymerization result institute The polymerization descriptive information answered, wherein, described polymerization descriptive information includes corresponding to this polymerization result Title, main explanation, resource number, Periodical front cover information etc.；Then, in step s 32, Described offer equipment is when loading described association rich media information, by described polymerization descriptive information also Load as the part in pre-review information and represent.

Such as, first polymerization result in Fig. 3: " 2016 up-to-date European cake materials are complete works of ", Then its corresponding polymerization descriptive information includes descriptive information " 2016 up-to-date European cake materials is big Entirely ", three cake views involved in resource number information " 51 figure " and its front cover； First polymerization result " ancient costume TV play theme song is complete works of " in Fig. 4, its corresponding polymerization Descriptive information includes descriptive information " ancient costume TV play theme song is complete works of ", resource number information " altogether 342 " the song schematic diagram etc. and involved by its front cover.

Here, described step S32 loads time and mode and the institute in Fig. 2 of described pre-review information Time and the mode of stating the loading of step S3 are same or similar, therefore do not repeat them here, and with The mode quoted is incorporated herein.

Preferably, described method also includes that step S5 (not shown) and step S6 (are not shown Go out)；Wherein, in step s 5, described offer equipment obtains user to described pre-review information Operation information；In step s 6, described offer equipment, based on described operation information, presents institute State described association rich media information corresponding in pre-review information.

In step s 5, described offer equipment is by directly interacting with user, to obtain User by clicking on, touch, grow by or other particular forms (such as the Force Touch on mobile phone Operation) operation information to described pre-review information；Or, in step s 5, described offer Equipment, by other equipment of operation information can be provided to communicate with other, sets obtaining this Standby operation information that provided, that user is to described pre-review information.

Then, in step s 6, described offer equipment, according to described operation information, directly exists Described association rich media information corresponding in described pre-review information is presented in current interface, or Person, by the way of newly-built sight page, presents institute in described pre-review information on new sight page Corresponding described association rich media information.

Wherein, present described in include directly representing, broadcasting etc..

It should be noted that the present invention can be by reality in the assembly of software and/or software and hardware Execute, such as, can use special IC (ASIC), general purpose computer or any other Similar hardware device realizes.In one embodiment, the software program of the present invention can be by place Reason device performs to realize steps described above or function.Similarly, the software program (bag of the present invention Include relevant data structure) can be stored in computer readable recording medium storing program for performing, such as, RAM Memorizer, magnetically or optically driver or floppy disc and similar devices.It addition, some steps of the present invention Or function can employ hardware to realize, such as, perform each step as coordinating with processor Or the circuit of function.

It addition, the part of the present invention can be applied to computer program, such as, calculate Machine programmed instruction, when it is computer-executed, by the operation of this computer, can adjust With or the method according to the invention and/or technical scheme are provided.And call the method for the present invention Programmed instruction, is possibly stored in fixing or movably in record medium, and/or passes through Data stream in broadcast or other signal bearing medias and be transmitted, and/or be stored in basis In the working storage of the computer equipment that described programmed instruction runs.Here, according to this A bright embodiment includes a device, and this device includes referring to for storing computer program The memorizer made and the processor being used for performing programmed instruction, wherein, when this computer program When instruction is performed by this processor, trigger this plant running based on aforementioned many according to the present invention The method of individual embodiment and/or technical scheme.

It is obvious to a person skilled in the art that the invention is not restricted to above-mentioned exemplary enforcement The details of example, and without departing from the spirit or essential characteristics of the present invention, it is possible to Realize the present invention in other specific forms.Therefore, no matter from the point of view of which point, all should be by Embodiment regards exemplary as, and is nonrestrictive, and the scope of the present invention is by appended Claim rather than described above limit, it is intended that the equivalent in claim that falls wanted All changes in the implication of part and scope are included in the present invention.Should be by claim Any reference be considered as limiting involved claim.Furthermore, it is to be understood that " including " one Word is not excluded for other unit or step, and odd number is not excluded for plural number.Device claim is stated Multiple unit or device can also come real by software or hardware by a unit or device Existing.The first, the second word such as grade is used for representing title, and is not offered as any the most suitable Sequence.

Claims

1., for the method providing rich media information, wherein, the method comprises the following steps:

A obtains user's interactive operation information at least one Search Results, wherein, described search Result comprises at least one rich media information and the search sequence corresponding to described user；

B is according to described interactive operation information, in conjunction with described search sequence, determines and described search knot One or more association rich media information that rich media information in Guo is associated；

C loads the preview letter of described association rich media information on the result of page searching of described user Breath.

Method the most according to claim 1, wherein, comprises in described association rich media information Rich Media's resource and/or Rich Media's Resource Desc.

Method the most according to claim 1 and 2, wherein, described interactive operation information includes Below at least any one:

-described the user operation duration when performing interactive operation；

The most according to the method in any one of claims 1 to 3, wherein, described step b bag Include:

Method the most according to claim 4, wherein, described step b2 includes:

Method the most according to any one of claim 1 to 5, wherein, the method also includes:

Wherein, described step b includes:

Method the most according to any one of claim 1 to 6, wherein, described step c bag Include:

Method the most according to claim 7, wherein, described step c1 include following at least Any one:

9. according to the method described in claim 7 or 8, wherein, described step c2 includes:

Method the most according to any one of claim 1 to 9, wherein, the method is also wrapped Include:

-obtain user's operation information to described pre-review information；

11. 1 kinds of offer equipment being used for providing rich media information, wherein, this equipment includes:

Mutual acquisition device, believes the interactive operation of at least one Search Results for obtaining user Breath, wherein, comprises at least one rich media information and corresponding to described user in described Search Results Search sequence；

Determine device, for according to described interactive operation information, in conjunction with described search sequence, determine The one or more association rich media information being associated with the rich media information in described Search Results；

Charger, for loading described association Rich Media on the result of page searching of described user The pre-review information of information.

12. offer equipment according to claim 11, wherein, described association rich media information In comprise Rich Media's resource and/or Rich Media's Resource Desc.

13. according to the offer equipment described in claim 11 or 12, wherein, described interactive operation Information includes following at least any one:

-described the user operation duration when performing interactive operation；

14. according to the offer equipment according to any one of claim 11 to 13, wherein, described Determine that device includes:

Correlation inquiry determines unit, for according to described interactive operation information, in conjunction with described inquiry sequence Row, determine the one or more correlation inquiry sequences being associated with described Search Results；

Related information determines unit, for according to described correlation inquiry sequence, determines and described association One or more association rich media information that search sequence is corresponding.

15. offer equipment according to claim 14, wherein, described related information determines list Unit is used for:

16. according to the offer equipment according to any one of claim 11 to 15, wherein, the party Equipment also includes:

Wherein, described determine device for:

17. according to the offer equipment according to any one of claim 11 to 16, wherein, described Charger includes:

Polymerized unit, for being polymerized described association rich media information, to obtain one or many Individual polymerization result；

Loading unit, for based on described polymerization result, on the result of page searching of described user Load the pre-review information of described association rich media information.

18. offer equipment according to claim 17, wherein, described polymerized unit for Under at least any one:

19. according to the offer equipment described in claim 17 or 18, wherein, described loading unit For:

20. according to the offer equipment according to any one of claim 11 to 19, and wherein, this sets For also including: