CN105979336A - Startup advertisement processing method and device - Google Patents
Startup advertisement processing method and device Download PDFInfo
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- CN105979336A CN105979336A CN201510883535.2A CN201510883535A CN105979336A CN 105979336 A CN105979336 A CN 105979336A CN 201510883535 A CN201510883535 A CN 201510883535A CN 105979336 A CN105979336 A CN 105979336A
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- information
- display
- count down
- print layer
- advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
- H04N21/4438—Window management, e.g. event handling following interaction with the user interface
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Human Computer Interaction (AREA)
- Software Systems (AREA)
- Controls And Circuits For Display Device (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The embodiment of the invention provides a startup advertisement processing method and device. The method comprises: when startup is performed, obtaining the total time information of the startup advertisement; and displaying the countdown information corresponding to the total time information on a transparent layer in the process of playing the startup advertisement, wherein the transparent layer is located on the playing interface of the startup advertisement. According to the embodiment of the invention, the startup advertisement processing method and device allow the operation process of displaying the countdown information in the startup advertisement to be simple and easy, and improve the processing efficiency of the startup advertisement.
Description
Technical field
The present embodiments relate to intelligent television technical field, particularly relate to the process side of a kind of startup advertisement
Method and device.
Background technology
Along with the development of multimedia technology, intelligent television popularity rate in the family is increasingly extensive,
Daily leisure people plays the most important effect in entertainment life.
But, in the start-up phase of intelligent television, owing to the operating system of intelligent television needs to start relatively
For a long time, user the most also cannot watch any TV programme, therefore, content supplier
Can utilize and carry out advertisement putting during this period of time, after intelligent television is started shooting, can first play one section of start
Advertisement, after startup advertisement finishes, just commences play out TV programme.
In order to reduce the boredom that user produces due to wait when watching advertisement, generally in advertisement
The letters such as in broadcasting pictures, addition count down information is to inform user's Current ad reproduction time, residual time length
Breath.The existing method adding count down information in startup advertisement broadcasting pictures is directly will to fall to count
Time information be produced in advertisement video, but the duration of different advertisement video generally differs, and uses this
Method needs each advertisement video needing to throw in individually is carried out later stage process, causes processing procedure numerous
Trivial, inefficient.
Summary of the invention
The embodiment of the present invention provides the processing method and processing device of a kind of startup advertisement, in order to solve prior art
The processing procedure of middle startup advertisement is relatively complicated, inefficient defect, simplifies the process of startup advertisement
Process, thus improve the treatment effeciency of startup advertisement.
The embodiment of the present invention provides the processing method of a kind of startup advertisement, including:
When starting up, obtain total duration information of startup advertisement；
During playing startup advertisement, transparent print layer shows corresponding the falling of described total duration information
Clocking information；Described transparent print layer is positioned on the broadcast interface of described startup advertisement.
The embodiment of the present invention provides the processing means of a kind of startup advertisement, including:
Acquisition module, for when starting up, obtains total duration information of startup advertisement；And
Display module, for playing during startup advertisement, transparent print layer shows described total time
The count down information that long message is corresponding；Described transparent print layer is positioned on the broadcast interface of described startup advertisement.
The processing method and processing device of the startup advertisement that the embodiment of the present invention provides, when starting up, obtains
Total duration information of startup advertisement；During playing startup advertisement, on transparent print layer, display is described
The count down information that total duration information is corresponding.The embodiment of the present invention utilizes transparent print layer display startup advertisement
Count down information, can not affect the viewing effect of advertisement, and make advertisement video and count down information
Can independently show, relative to prior art needing be produced in advertisement video by count down information, lead
Cause the problem that operation is relatively complicated, owing to the invention enables the behaviour showing count down information in startup advertisement
Make process simple, therefore improve the treatment effeciency of startup advertisement.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to reality
Execute the required accompanying drawing used in example or description of the prior art to be briefly described, it should be apparent that under,
Accompanying drawing during face describes is some embodiments of the present invention, for those of ordinary skill in the art,
On the premise of not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 shows the flow chart of steps of the processing method embodiment one of a kind of startup advertisement of the present invention；
Fig. 2 shows the flow chart of steps of the processing method embodiment two of a kind of startup advertisement of the present invention；
Fig. 3 shows the flow chart of steps of the processing method embodiment three of a kind of startup advertisement of the present invention；
And
Fig. 4 shows the structured flowchart of the processing means embodiment of a kind of startup advertisement of the present invention.
Detailed description of the invention
For making the purpose of the embodiment of the present invention, technical scheme and advantage clearer, below in conjunction with this
Accompanying drawing in bright embodiment, is clearly and completely described the technical scheme in the embodiment of the present invention,
Obviously, described embodiment is a part of embodiment of the present invention rather than whole embodiments.Based on
Embodiment in the present invention, those of ordinary skill in the art are obtained under not making creative work premise
The every other embodiment obtained, broadly falls into the scope of protection of the invention.
Embodiment one
With reference to Fig. 1, it is shown that the step stream of the processing method embodiment one of a kind of startup advertisement of the present invention
Cheng Tu, specifically may include that
Step 101, total duration information of acquisition startup advertisement；
The present invention can be used for after smart machine is started shooting, and during playing startup advertisement, display falls to count
Time information.Wherein, smart machine is specifically as follows the various equipment with display function such as intelligent television,
Intelligent television, refers to have full open model platform, is equipped with operating system, can be installed voluntarily by user
TV with the program that the third party service provider such as uninstall, game provides.The embodiment of the present invention mainly with
Illustrating as a example by intelligent television, other smart machine is cross-referenced.
In embodiments of the present invention, after intelligent television is started shooting, before startup advertisement is play, first obtain
Take total duration information of startup advertisement.In a particular application, total duration information can be stored in start wide
Accuse in the header file information of video file, before startup advertisement is play, can be by reading startup advertisement
Video file also resolves header file information to obtain total duration information.
In embodiments of the present invention, startup advertisement video file can be stored in advance in the system of intelligent television
In catalogue, after intelligent television is started shooting, startup advertisement video file can be obtained from this system directory；
Or, it is also possible to by startup advertisement store in the server, intelligent television start shooting after, by network from
Server downloads startup advertisement video file.In actual applications, the present invention is for startup advertisement video literary composition
The storage position of part, and the acquisition mode of startup advertisement video file is not any limitation as.
Step 102, playing during startup advertisement, transparent print layer shows described total time long letter
The count down information that breath is corresponding；Described transparent print layer is positioned on the broadcast interface of described startup advertisement.
The present invention can create transparent print layer on the broadcast interface of startup advertisement, and on this transparent print layer
Display count down information, it is preferable that DirectFB shape library can be utilized to create on broadcast interface transparent
Figure layer, draws and shows count down information.DirectFB is the offer Hardware graphics acceleration of a lightweight
Shape library, it provide on the basis of Frame Buffer (frame buffer) figure accelerate,
Input equipment processes speed-raising, transparent window and the function of Multi-level display layer.
In a particular application, user sees the output of a screen on the display device, this screen defeated
Go out to comprise a number of frames (comprising: background picture, foreground video/captions/picture etc.) the most simultaneously.Its
In, each picture of composition screen output, is generally come by a single display layer DisplayLayer
Reason.Multiple DisplayLayers utilize blender Mixer according to the order/position/of superposition and transparency
Etc. be overlapped process, stack result exports and shows on screen the most at last.Wherein, for each
Individually display layer DisplayLayer, can freely control its output size (amplify/reduce), background
Color, upset etc..
In one preferred embodiment of the invention, described method can also include:
Create advertisement video display layer, to export the broadcast interface of startup advertisement；
Create count down information display layer, to export count down information；Wherein, described count down information shows
Show that layer is transparent print layer；
Described count down information display layer is superimposed upon on described advertisement video display layer.
Specifically, can create two single display layer DisplayLayer, respectively advertisement video shows
Layer Layer1 and count down information display layer Layer2, and the transparency of Layer1 is set to 0,
The transparency of Layer2 is set to 100%, overlay order be Layer2 on Layer1, and Layer2
Upper output has count down information, is overlapped Layer1 and Layer2 by blender Mixer, and will
Stack result exports on screen, i.e. it can be seen that with the advertisement video broadcasting pictures of count down information.
Owing to Layer2 is transparent print layer, therefore during display count down information, do not interfere with wide
The viewing effect accused, and, utilize this transparent print layer can be with the countdown of Dynamic Announce difference duration advertisement
Information, relative to needing in prior art to be produced in advertisement video count down information, simplifies start
The processing procedure of advertisement, improves the treatment effeciency of startup advertisement.
In one preferred embodiment of the invention, described method can also include:
Pre-set the display font of described count down information, font size and display position；
The described step showing count down information that described total duration information is corresponding on transparent print layer is permissible
Including:
According to preset display font, font size, display position display institute corresponding on transparent print layer
State count down information.
In embodiments of the present invention, after intelligent television is started shooting, before startup advertisement is play, it is also possible to right
The information such as the display font of count down information, font size and display position, such as can be by arranging
Display position coordinate information in transparent print layer, can show count down information on the right side of transparent print layer
Upper angle etc..
To sum up, the embodiment of the present invention, when starting up, obtains total duration information of startup advertisement；Broadcasting
During putting startup advertisement, transparent print layer shows the count down information that described total duration information is corresponding.
The embodiment of the present invention utilizes the count down information of transparent print layer display startup advertisement, can not affect advertisement
Viewing effect, and advertisement video and count down information can independently be shown, relative to prior art
In need to be produced in advertisement video count down information, cause operating relatively complicated problem, the present invention
Make in startup advertisement, show that the operating process of count down information is simple, improve startup advertisement
Treatment effeciency.
Embodiment two
With reference to Fig. 2, it is shown that the step stream of the processing method embodiment two of a kind of startup advertisement of the present invention
Cheng Tu, specifically may include that
Step 201, total duration information of acquisition startup advertisement；
In a kind of application example of the present invention, after obtaining total duration information of startup advertisement, permissible
Perform to create the operation of transparent window, and some initialization operations, including arranging the aobvious of count down information
Show font, font size and display position etc., created and initialization operation is complete at transparent window
After one-tenth, startup advertisement can be realized by two threads of establishment and play synchronization with count down information aobvious
Show.
Specifically, can create advertisement and play thread and countdown thread, wherein, advertisement is play thread and is used
In performing to play the operation of startup advertisement, described countdown thread is drawn also on transparent print layer for execution
The operation of display count down information.At total duration information of above-mentioned acquisition startup advertisement, create transparent window
And after initialization operation has performed, described advertisement can be started simultaneously and play thread and countdown line
Journey, while thread broadcasting startup advertisement is play in advertisement, countdown thread is drawn also on a transparent window
Display count down information, thus, while the present invention can be implemented in broadcasting startup advertisement, Dynamic Announce
Count down information so that operating process is simple and easy to do, improves the treatment effeciency of startup advertisement.
Step 202, when commencing play out described startup advertisement, described transparent print layer shows described always
Duration information；
In embodiments of the present invention, obtain startup advertisement total duration information after, can by this total time
Long message is as the first digit of count down information, when commencing play out described startup advertisement, described
Described total duration information is shown on transparent print layer.
Step 203, according to described total duration information, determine residual time length information；
Step 204, on described transparent print layer, show described residual time length information, until during described residue
Long message is 0.
After described transparent print layer shows described total duration information, along with the broadcasting of startup advertisement, can
To constantly update the count down information of display on transparent print layer, specifically, can be by described total duration information
Subtract 1 in per second, obtain residual time length information, described residual time length information is shown at described transparent print layer
On, to point out the remaining time of user advertising.
In embodiments of the present invention, when residual time length information is 0, startup advertisement finishes, now
Can notify that countdown thread stops the operation performing to draw and show count down information on transparent print layer.
The embodiment of the present invention obtains total duration information of startup advertisement after powering, in startup advertisement playing process,
Transparent print layer shows the residual time length information that this total duration information is corresponding, the behaviour of display count down information
Make process simple, improve the treatment effeciency of startup advertisement.
Embodiment three
With reference to Fig. 3, it is shown that the step stream of the processing method embodiment three of a kind of startup advertisement of the present invention
Cheng Tu, specifically may include that
Step 301, total duration information of acquisition startup advertisement；
Step 302, establishment transparent print layer；
Step 303, playing during startup advertisement, described transparent print layer shows described total time
The count down information that long message is corresponding；Described transparent print layer is positioned on the broadcast interface of described startup advertisement；
Step 304, after described startup advertisement finishes playing, stop described showing on transparent print layer
The operation of the count down information that described total duration information is corresponding, and discharge the money that described transparent print layer takies
Source.
After described startup advertisement finishes playing, the start-up picture of intelligent television can be entered, to use
TV programme can be normally watched at family.
In embodiments of the present invention, after startup advertisement plays, the aobvious of count down information can be stopped
Show process, and discharge the resource that described transparent print layer takies, the internal memory that the most described transparent print layer takies
Resource etc..Further, it is also possible to the resource taking the advertisement broadcasting thread created and countdown thread is carried out
Release, to save system resource.
Device embodiment
With reference to Fig. 4, it is shown that the structured flowchart of the processing means embodiment of a kind of startup advertisement of the present invention,
Specifically may include that
Acquisition module 410, for when starting up, obtains total duration information of startup advertisement；And
Display module 420, for during playing startup advertisement, on transparent print layer, display is described
The count down information that total duration information is corresponding；Described transparent print layer is positioned at the broadcast interface of described startup advertisement
On.
In one preferred embodiment of the invention, described display module 420, specifically may include that
First display sub-module, for when commencing play out described startup advertisement, on described transparent print layer
Show described total duration information；
Determine submodule, for according to described total duration information, determine residual time length information；
Second display sub-module, for showing described residual time length information on described transparent print layer, until
Described residual time length information is 0.
In another preferred embodiment of the invention, described device can also include:
Module is set, for pre-setting the display font of described count down information, font size and showing
Show position；
Described display module, specifically may include that
3rd display sub-module, for according to preset display font, font size, on transparent print layer
Count down information described in corresponding display position display.
In another preferred embodiment of the present invention, described device can also include:
First creation module, is used for creating advertisement video display layer, to export the broadcast interface of startup advertisement；
Second creation module, is used for creating count down information display layer, to export count down information；Wherein,
Described count down information display layer is transparent print layer；
Laminating module, for described count down information display layer is superimposed upon described advertisement video display layer it
On.
In the still another preferable embodiment of the present invention, described device can also include:
Release module, for after described startup advertisement finishes playing, stops described on transparent print layer
Show the operation of the count down information that described total duration information is corresponding, and discharge described transparent print layer and take
Resource.
Device embodiment described above is only schematically, wherein said illustrates as separating component
Unit can be or may not be physically separate, the parts shown as unit can be or
Person may not be physical location, i.e. may be located at a place, or can also be distributed to multiple network
On unit.Some or all of module therein can be selected according to the actual needs to realize the present embodiment
The purpose of scheme.Those of ordinary skill in the art are not in the case of paying performing creative labour, the most permissible
Understand and implement.
Through the above description of the embodiments, those skilled in the art is it can be understood that arrive each reality
The mode of executing can add the mode of required general hardware platform by software and realize, naturally it is also possible to by firmly
Part.Based on such understanding, the portion that prior art is contributed by technique scheme the most in other words
Dividing and can embody with the form of software product, this computer software product can be stored in computer can
Read in storage medium, such as ROM/RAM, magnetic disc, CD etc., including some instructions with so that one
Computer equipment (can be personal computer, server, or the network equipment etc.) performs each to be implemented
The method described in some part of example or embodiment.
Last it is noted that above example is only in order to illustrate technical scheme, rather than to it
Limit；Although the present invention being described in detail with reference to previous embodiment, the ordinary skill of this area
Personnel it is understood that the technical scheme described in foregoing embodiments still can be modified by it, or
Person carries out equivalent to wherein portion of techniques feature；And these amendments or replacement, do not make corresponding skill
The essence of art scheme departs from the spirit and scope of various embodiments of the present invention technical scheme.
Claims (10)
1. the processing method of a startup advertisement, it is characterised in that including:
When starting up, obtain total duration information of startup advertisement；
During playing startup advertisement, transparent print layer shows corresponding the falling of described total duration information
Clocking information；Described transparent print layer is positioned on the broadcast interface of described startup advertisement.
Method the most according to claim 1, it is characterised in that described in the mistake playing startup advertisement
Cheng Zhong, shows the step of the count down information that described total duration information is corresponding on transparent print layer, including:
When commencing play out described startup advertisement, described transparent print layer shows described total duration information；
According to described total duration information, determine residual time length information；
Described transparent print layer shows described residual time length information, until described residual time length information is 0.
Method the most according to claim 1, it is characterised in that described method also includes:
Pre-set the display font of described count down information, font size and display position；
The described step showing count down information that described total duration information is corresponding on transparent print layer, including:
According to preset display font, font size, display position display institute corresponding on transparent print layer
State count down information.
Method the most according to claim 1, it is characterised in that described method also includes:
Create advertisement video display layer, to export the broadcast interface of startup advertisement；
Create count down information display layer, to export count down information；Wherein, described count down information shows
Show that layer is transparent print layer；
Described count down information display layer is superimposed upon on described advertisement video display layer.
5. according to the method described in claim 1 or 4, it is characterised in that described method also includes:
After described startup advertisement finishes playing, described in stopping, on transparent print layer, show described total duration
The operation of the count down information that information is corresponding, and discharge the resource that described transparent print layer takies.
6. the processing means of a startup advertisement, it is characterised in that including:
Acquisition module, for when starting up, obtains total duration information of startup advertisement；And
Display module, for playing during startup advertisement, transparent print layer shows described total time
The count down information that long message is corresponding；Described transparent print layer is positioned on the broadcast interface of described startup advertisement.
Device the most according to claim 6, it is characterised in that described display module, including:
First display sub-module, for when commencing play out described startup advertisement, on described transparent print layer
Show described total duration information；
Determine submodule, for according to described total duration information, determine residual time length information；
Second display sub-module, for showing described residual time length information on described transparent print layer, until
Described residual time length information is 0.
Device the most according to claim 6, it is characterised in that described device also includes:
Module is set, for pre-setting the display font of described count down information, font size and showing
Show position；
Described display module, including:
3rd display sub-module, for according to preset display font, font size, on transparent print layer
Count down information described in corresponding display position display.
Device the most according to claim 6, it is characterised in that described device also includes:
First creation module, is used for creating advertisement video display layer, to export the broadcast interface of startup advertisement；
Second creation module, is used for creating count down information display layer, to export count down information；Wherein,
Described count down information display layer is transparent print layer；
Laminating module, for described count down information display layer is superimposed upon described advertisement video display layer it
On.
10. according to the device described in claim 6 or 9, it is characterised in that described device also includes:
Release module, for after described startup advertisement finishes playing, stops described on transparent print layer
Show the operation of the count down information that described total duration information is corresponding, and discharge described transparent print layer and take
Resource.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510883535.2A CN105979336A (en) | 2015-12-03 | 2015-12-03 | Startup advertisement processing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510883535.2A CN105979336A (en) | 2015-12-03 | 2015-12-03 | Startup advertisement processing method and device |
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| CN105979336A true CN105979336A (en) | 2016-09-28 |
Family
ID=56988231
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| Application Number | Title | Priority Date | Filing Date |
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| CN201510883535.2A Pending CN105979336A (en) | 2015-12-03 | 2015-12-03 | Startup advertisement processing method and device |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110324702A (en) * | 2019-07-04 | 2019-10-11 | 三星电子（中国）研发中心 | Information-pushing method and device in video display process |
| CN110769301A (en) * | 2019-10-18 | 2020-02-07 | 晶晨半导体（深圳）有限公司 | Countdown method for startup video of smart television |
| CN112543364A (en) * | 2020-11-26 | 2021-03-23 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement playing method and device and electronic equipment |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110324702A (en) * | 2019-07-04 | 2019-10-11 | 三星电子（中国）研发中心 | Information-pushing method and device in video display process |
| CN110324702B (en) * | 2019-07-04 | 2022-06-07 | 三星电子（中国）研发中心 | Information pushing method and device in video playing process |
| CN110769301A (en) * | 2019-10-18 | 2020-02-07 | 晶晨半导体（深圳）有限公司 | Countdown method for startup video of smart television |
| CN112543364A (en) * | 2020-11-26 | 2021-03-23 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement playing method and device and electronic equipment |
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