CN105975494A - Service information pushing method and apparatus - Google Patents
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- CN105975494A CN105975494A CN201610266842.0A CN201610266842A CN105975494A CN 105975494 A CN105975494 A CN 105975494A CN 201610266842 A CN201610266842 A CN 201610266842A CN 105975494 A CN105975494 A CN 105975494A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/954—Navigation, e.g. using categorised browsing
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- Radar, Positioning & Navigation (AREA)
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Abstract
The invention provides a service information pushing method and apparatus, which relate to the technical field of information and can provide a service of directionally pushing related service information for a user in a process of using a virtual reality device by the user. The method comprises the steps of firstly recording operation data of the user in the process of using the virtual reality device; secondly analyzing the operation data to obtain service information corresponding to the user; and finally pushing service information related to a current operation interface when the virtual reality device is used again by the user. The method and apparatus are suitable for pushing the service information based on the virtual reality device.
Description
Technical field
The present invention relates to areas of information technology, particularly relate to a kind of service information pushing method and device.
Background technology
Along with the development of science and technology, virtual reality technology is more and more ripe.Virtual reality technology is imitative
The one of true technology, can pass through its special-purpose software, integral image, sound, animation etc., and simulation is produced
A raw three-dimensional virtual world, it is provided that user is about the mould of the sense organs such as vision, audition, sense of touch
Intend.When user is by virtual reality device viewing video, it is possible to use family is experienced as body faces it
Border is general, and user can select unspecified angle, watches the scene in arbitrary scope or selects viewing
The unspecified angle of object.
At present, during user uses virtual reality device, the most single broadcasting virtual reality regards
Frequency evidence, for the service content that some users are interested, lacks orientation and pushes related service information
Service, and then certain business demand cannot be met.
Summary of the invention
Embodiments provide a kind of service information pushing method and device, in order to solve at present with
During family uses virtual reality device, lack the problem that orientation pushes related service information.
The problem existed for prior art, embodiments provides a kind of service information pushing method,
Including:
Record user uses the operation data during virtual reality device；
Described operation data are analyzed, obtain the information on services corresponding with described user；
When described user reuses described virtual reality device, push relevant to current operation interface
Information on services.
Embodiments provide a kind of service information pushing device, including:
Record unit, for recording the operation data during user uses virtual reality device；
Analytic unit, for being analyzed the operation data of described recording unit records, obtains with described
The information on services that user is corresponding；
Push unit, for when described user reuses described virtual reality device, pushes with current
The information on services that operation interface is relevant.
A kind of service information pushing method and device that the embodiment of the present invention provides, first record user use
Operation data during virtual reality device；Then described operation data are analyzed, obtain and institute
State the information on services that user is corresponding；When described user reuses described virtual reality device, push with
The information on services that current operation interface is relevant.With current during user uses virtual reality device,
Simply single broadcasting virtual reality video data is compared, and the present invention is by carrying out the operation data of user point
Analysis, obtains the information on services that user is corresponding, and this information on services can be the service content interested with user
Relevant information on services, in order to when user reuses virtual reality device, at user's current operation circle
In face, push the information on services that the service content interested to user is relevant, and then can be implemented in user
During using virtual reality device, provide the user orientation and push the service of related service information, can
To meet certain business demand.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to reality
Execute the required accompanying drawing used in example or description of the prior art to be briefly described, it should be apparent that under,
Accompanying drawing during face describes is some embodiments of the present invention, for those of ordinary skill in the art,
On the premise of not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
A kind of service information pushing method flow schematic diagram that Fig. 1 provides for the embodiment of the present invention；
The another kind of service information pushing method flow schematic diagram that Fig. 2 provides for the embodiment of the present invention；
A kind of service information pushing apparatus structure schematic diagram that Fig. 3 provides for the embodiment of the present invention；
The entity structure schematic diagram of a kind of service information pushing device that Fig. 4 provides for the embodiment of the present invention；
The another kind of service information pushing apparatus structure schematic diagram that Fig. 5 provides for the embodiment of the present invention.
Detailed description of the invention
For making the purpose of the embodiment of the present invention, technical scheme and advantage clearer, below in conjunction with this
Accompanying drawing in bright embodiment, is clearly and completely described the technical scheme in the embodiment of the present invention,
Obviously, described embodiment is a part of embodiment of the present invention rather than whole embodiments.Based on
Embodiment in the present invention, those of ordinary skill in the art are obtained under not making creative work premise
The every other embodiment obtained, broadly falls into the scope of protection of the invention.
Embodiments provide a kind of service information pushing method, as it is shown in figure 1, described method bag
Include:
101, the operation data during record user uses virtual reality device.
For the embodiment of the present invention, during user uses virtual reality device, user can be recorded
Stay time to each service content head control focus, such as, user is to thing each in virtual reality video
The stay time of the head control focus of body；User's use duration to each service content, example can also be recorded
As, the use duration to virtual objects each in virtual reality video.
102, operation data are analyzed, obtain the information on services corresponding with user.
Wherein, the information on services that service content that described information on services can be interested to user is relevant,
It is specifically as follows the recommended information relevant to service content, advertising message, information etc..
Such as, the head control focus stay time of a special tennis racket in user a is to virtual reality video
During more than 5 seconds, it may be determined that this special tennis racket may be service content interested for user a, permissible
From cloud server, obtain the information on services corresponding with this special tennis racket, be specifically as follows special with this
The operation instruction information that tennis racket is corresponding, the most constantly collects user and is similar to the information on services that behavior is corresponding,
And then obtain the information on services corresponding with this user.
103, when user reuses virtual reality device, the service relevant to current operation interface is pushed
Information.
Such as, the information on services corresponding with user a obtained according to analysis, user a can be acquired
Interested in jewelry b, when user a reuses virtual reality device, and user's a current operation circle
When face occurs in that the video image of jewelry b, the advertising message about jewelry b can be pushed, in order to use
Jewelry b is bought by family a.
A kind of service information pushing method that the embodiment of the present invention provides, first record user use virtual existing
Operation data in real device procedures；Then described operation data are analyzed, obtain and described user
Corresponding information on services；When described user reuses described virtual reality device, push and current behaviour
Make the information on services that interface is relevant.With current during user uses virtual reality device, the most single
One plays virtual reality video data compares, and the present invention, by being analyzed the operation data of user, obtains
To the information on services that user is corresponding, the service content that this information on services can be interested to user is relevant
Information on services, in order to when user reuses virtual reality device, in user's current operation interface,
Push the information on services that the service content interested to user is relevant, and then can be implemented in user and use void
During intending real world devices, provide the user orientation and push the service of related service information, can meet
Certain business demand.
Embodiments provide another kind of service information pushing method, as in figure 2 it is shown, described method
Including:
201, the operation data during record user uses virtual reality device.
For the embodiment of the present invention, can also include before described step 201: detection virtual reality device
Whether it is in user account logging status；If it is not, then export information, described information is used for carrying
Show that user carries out account login, described information can be text prompt information, picture prompting information,
Audio prompt information, visual prompts information etc..Such as, when detecting that user does not carry out account login,
The text prompt information needing user to carry out account login is shown by the display screen of virtual reality device, and
And need user to carry out the voice message letter of account login by the audio output output of virtual reality device
Breath.
If described step 201 specifically may include that virtual reality device is in user account logging status,
Then during user uses virtual reality device, record described user account information and with described account
Number operation data that information is corresponding.It should be noted that log in when virtual reality device is in user account
During state, record user uses the operation data during virtual reality device, can be according to different user
Account information, record the operation data that each user is corresponding, and then can realize according to different user
Operating habit, analyzes and obtains corresponding information on services.
202, from operation data, acquisition meets pre-conditioned service content.
Wherein, described pre-conditioned can configure according to the actual requirements.
For the embodiment of the present invention, if described pre-conditioned for head control focus stay time more than or equal to pre-
If stay time threshold value, wherein, described default stay time threshold value is configurable to 3 seconds, 5 seconds etc.,
Specifically can configure according to the actual requirements.Described step 202 specifically may include that from described operation
Data obtain head control focus stay time more than or equal in the service of described default stay time threshold value
Hold.
Such as, preset stay time threshold value and be configurable to 5 seconds, from the operation data of user, obtain head
The control focus stay time object more than or equal to 5 seconds, these objects are defined as user may be interested
Service content.
For the embodiment of the present invention, if described pre-conditioned for using duration more than or equal to when presetting use
Long threshold value, wherein, described default use duration threshold value can be 5 minutes, 10 minutes etc., the most permissible
Configuring according to the actual requirements, described step 202 specifically may include that and obtains from described operation data
Take the service content using duration more than or equal to described default use duration threshold value.
Such as, preset and use duration threshold value to be configurable to 5 minutes, obtain from the operation data of user
Use the duration article more than or equal to 5 minutes, these article are defined as the clothes that user may be interested
Business content.
For the embodiment of the present invention, pre-conditioned it is more than for access times within a preset time interval if described
Or equal to presetting access times threshold value, wherein, described prefixed time interval can be 10 seconds, 20 seconds etc.,
Described default access times threshold value can be 5 times, 10 inferior, specifically can join according to the actual requirements
Putting, described step 202 specifically may include that and obtains between described Preset Time from described operation data
The service content of described default access times threshold value it is more than or equal to every interior access times.
Such as, prefixed time interval is configurable to 10 seconds, presets access times threshold value and is configurable to 5
Secondary, from the operation data of user, obtain the access times article more than or equal to 5 times in 10 seconds, will
These article are defined as the service content that user may be interested.
203, according to meeting pre-conditioned service content, the information on services corresponding with user is determined.
It should be noted that for meeting pre-conditioned service content, can obtain from cloud server
Take corresponding information on services.Such as, meeting pre-conditioned service content is a special bicycle,
The head control focus stay time of this special bicycle is more than or equal to preset stay time threshold value by user, can
To determine that this feature bicycle can may obtain for user's service content interested from cloud server
Take corresponding advertising message, as the information on services corresponding with user.
204, when user reuses virtual reality device, the service relevant to current operation interface is pushed
Information.
Such as, the information on services corresponding with user b obtained according to analysis, user couple can be acquired
Books a is interested, when user b reuses virtual reality device, and user's b current operation interface
In when occurring in that the video image of books a, the profile information about books a can be pushed, in order to user b
Understand the content introduced in books a.
The another kind of service information pushing method that the embodiment of the present invention provides, first record user use virtual
Operation data during real world devices；Then described operation data are analyzed, obtain and described use
The information on services that family is corresponding；When described user reuses described virtual reality device, push with current
The information on services that operation interface is relevant.With at present during user uses virtual reality device, it is
Single broadcasting virtual reality video data is compared, the present invention by the operation data of user are analyzed,
Obtaining the information on services that user is corresponding, the service content that this information on services can be interested to user is relevant
Information on services, in order to when user reuses virtual reality device, in user's current operation interface,
Push the information on services that the service content interested to user is relevant, and then can be implemented in user and use void
During intending real world devices, provide the user orientation and push the service of related service information, can meet
Certain business demand.
Further, as implementing of method described in Fig. 1, embodiments provide a kind of clothes
Business information push-delivery apparatus, as it is shown on figure 3, described device includes: record unit 31, analytic unit 32,
Push unit 33.
Described record unit 31, may be used for recording the operand during user uses virtual reality device
According to.Described record unit 31 is the main functional modules of recording user operation data in this device.
Described analytic unit 32, may be used for carrying out the operation data of described record unit 31 record point
Analysis, obtains the information on services corresponding with described user.Described analytic unit 32 is in this device to grasp user
The main functional modules being analyzed as data, analyzes the information on services obtained and enters for described push unit 33
Row calls.
Described push unit 33, may be used for when described user reuses described virtual reality device,
Push the information on services relevant to current operation interface.Described push unit 33 pushes away for user in this device
Send the main functional modules of information on services.
It should be noted that each merit involved by a kind of service information pushing device of embodiment of the present invention offer
Other of energy unit describe accordingly, the corresponding description being referred in Fig. 1, do not repeat them here.This
Bright embodiment can be passed through hardware processor (hardware processor) and realize correlation function mould
Block.
Exemplary, as shown in Figure 4, Fig. 4 shows a kind of information on services that the embodiment of the present invention provides
The entity structure schematic diagram of pusher, this service information pushing device may include that processor
(processor) 41, communication interface (Communications Interface) 42, memorizer (memory) 43 He
Bus 44, wherein, processor 41, communication interface 42, memorizer 43 are completed mutually by bus 44
Between communication.Communication interface 42 may be used for the information transmission between server and client.Processor
41 can call the logical order in memorizer 43, to perform following method: record user uses virtual
Operation data during real world devices；Described operation data are analyzed, obtain and described user couple
The information on services answered；When described user reuses described virtual reality device, push and current operation
The information on services that interface is relevant.Additionally, the logical order in above-mentioned memorizer 43 can pass through software merit
Can unit form realize and as independent production marketing or use time, a computer can be stored in
In read/write memory medium.Based on such understanding, technical scheme is the most in other words to existing
The part having part that technology contributes or this technical scheme can embody with the form of software product
Coming, this computer software product is stored in a storage medium, including some instructions with so that one
It is each that computer equipment (can be personal computer, server, or the network equipment etc.) performs the present invention
All or part of step of method described in individual embodiment.And aforesaid storage medium includes: USB flash disk, movement
Hard disk, read only memory (ROM, Read-Only Memory), random access memory (RAM,
Random Access Memory), the various media that can store program code such as magnetic disc or CD.
A kind of service information pushing device that the embodiment of the present invention provides, first record user use virtual existing
Operation data in real device procedures；Then described operation data are analyzed, obtain and described user
Corresponding information on services；When described user reuses described virtual reality device, push and current behaviour
Make the information on services that interface is relevant.With current during user uses virtual reality device, the most single
One plays virtual reality video data compares, and the present invention, by being analyzed the operation data of user, obtains
To the information on services that user is corresponding, the service content that this information on services can be interested to user is relevant
Information on services, in order to when user reuses virtual reality device, in user's current operation interface,
Push the information on services that the service content interested to user is relevant, and then can be implemented in user and use void
During intending real world devices, provide the user orientation and push the service of related service information, can meet
Certain business demand.
Further, as implementing of method described in Fig. 2, another kind is embodiments provided
Service information pushing device, as it is shown in figure 5, described device includes: record unit 51, analytic unit 52,
Push unit 53.
Described record unit 51, may be used for recording the operand during user uses virtual reality device
According to.Described record unit 51 is the main functional modules of recording user operation data in this device.
Described analytic unit 52, may be used for carrying out the operation data of described record unit 51 record point
Analysis, obtains the information on services corresponding with described user.Described analytic unit 52 is in this device to grasp user
The main functional modules being analyzed as data, analyzes the information on services obtained and enters for described push unit 53
Row calls.
Described push unit 53, may be used for when described user reuses described virtual reality device,
Push the information on services relevant to current operation interface.Described push unit 53 pushes away for user in this device
Send the main functional modules of information on services.
Specifically, described analytic unit 52 may include that acquisition module 521, determines module 522.
Described acquisition module 521, may be used for obtaining from described operation data meeting pre-conditioned clothes
Business content.
Described determine module 522, may be used for the service content obtained according to described acquisition module 521,
Determine the information on services corresponding with described user.
If described pre-conditioned for head control focus stay time more than or equal to preset stay time threshold value, institute
State acquisition module 521, specifically may be used for from described operation data, obtain head control focus stay time big
In or equal to the service content of described default stay time threshold value.
If it is described pre-conditioned for using duration more than or equal to presetting use duration threshold value, described acquisition mould
Block 521, specifically may be used for obtaining use duration from described operation data and presets more than or equal to described
Use the service content of duration threshold value.
If described pre-conditioned be within a preset time interval access times more than or equal to preset access times
Threshold value, described acquisition module 521, specifically may be used for obtaining from described operation data and preset described
In time interval, access times are more than or equal to the service content of described default access times threshold value.
Further, described device also includes: detector unit 54, output unit 55.
Described detector unit 54, may be used for detecting whether virtual reality device is in user account login shape
State.
Described output unit 55, if may be used for described detector unit 54 to detect that virtual reality device does not has
Being in user account logging status, then export information, described information is used for pointing out user to enter
Row account logs in.
Described record unit 51, if specifically may be used for described detector unit 54 to detect that virtual reality sets
For being in user account logging status, then, during user uses virtual reality device, record described use
The account information at family and the operation data corresponding with described account information.
It should be noted that it is each involved by the another kind of service information pushing device of embodiment of the present invention offer
Other of functional unit describe accordingly, the corresponding description being referred in Fig. 2, do not repeat them here.This
Inventive embodiments can realize related function module by hardware processor.
The another kind of service information pushing device that the embodiment of the present invention provides, first record user use virtual
Operation data during real world devices；Then described operation data are analyzed, obtain and described use
The information on services that family is corresponding；When described user reuses described virtual reality device, push with current
The information on services that operation interface is relevant.With at present during user uses virtual reality device, it is
Single broadcasting virtual reality video data is compared, the present invention by the operation data of user are analyzed,
Obtaining the information on services that user is corresponding, the service content that this information on services can be interested to user is relevant
Information on services, in order to when user reuses virtual reality device, in user's current operation interface,
Push the information on services that the service content interested to user is relevant, and then can be implemented in user and use void
During intending real world devices, provide the user orientation and push the service of related service information, can meet
Certain business demand.
Device embodiment described above is only schematically, wherein said illustrates as separating component
Unit can be or may not be physically separate, the parts shown as unit can be or
Person may not be physical location, i.e. may be located at a place, or can also be distributed to multiple network
On unit.Some or all of module therein can be selected according to the actual needs to realize the present embodiment
The purpose of scheme.Those of ordinary skill in the art are not in the case of paying performing creative labour, the most permissible
Understand and implement.
Through the above description of the embodiments, those skilled in the art is it can be understood that arrive each reality
The mode of executing can add the mode of required general hardware platform by software and realize, naturally it is also possible to by firmly
Part.Based on such understanding, the portion that prior art is contributed by technique scheme the most in other words
Dividing and can embody with the form of software product, this computer software product can be stored in computer can
Read in storage medium, such as ROM/RAM, magnetic disc, CD etc., including some instructions with so that one
Computer equipment (can be personal computer, server, or the network equipment etc.) performs each to be implemented
The method described in some part of example or embodiment.
Last it is noted that above example is only in order to illustrate technical scheme, rather than to it
Limit；Although the present invention being described in detail with reference to previous embodiment, the ordinary skill of this area
Personnel it is understood that the technical scheme described in foregoing embodiments still can be modified by it, or
Person carries out equivalent to wherein portion of techniques feature；And these amendments or replacement, do not make corresponding skill
The essence of art scheme departs from the spirit and scope of various embodiments of the present invention technical scheme.
Claims (10)
1. a service information pushing method, it is characterised in that including:
Record user uses the operation data during virtual reality device；
Described operation data are analyzed, obtain the information on services corresponding with described user；
When described user reuses described virtual reality device, push relevant to current operation interface
Information on services.
Service information pushing method the most according to claim 1, it is characterised in that described to described
Operation data are analyzed, and obtain the information on services corresponding with described user and include:
Obtain from described operation data and meet pre-conditioned service content；
According to described service content, determine the information on services corresponding with described user.
Service information pushing method the most according to claim 2, it is characterised in that preset if described
Condition is that head control focus stay time is more than or equal to preset stay time threshold value, described from described operand
Meet pre-conditioned service content according to middle acquisition to include:
Head control focus stay time is obtained more than or equal to described default stay time from described operation data
The service content of threshold value.
Service information pushing method the most according to claim 2, it is characterised in that preset if described
Condition is to use duration to use duration threshold value more than or equal to presetting, described acquisition from described operation data
Meet pre-conditioned service content to include:
The clothes using duration more than or equal to described default use duration threshold value are obtained from described operation data
Business content.
Service information pushing method the most according to claim 2, it is characterised in that preset if described
Condition is that access times are more than or equal to presetting access times threshold value within a preset time interval, described from institute
State operation data obtain and meet pre-conditioned service content and include:
From described operation data, obtain access times in described prefixed time interval be more than or equal to described
Preset the service content of access times threshold value.
Service information pushing method the most according to claim 1, it is characterised in that described record is used
Before family uses the operation data during virtual reality device, described method also includes:
Whether detection virtual reality device is in user account logging status；
If it is not, then export information, described information is used for pointing out user to carry out account login；
Described record user uses the operation data during virtual reality device to include:
The most then during user uses virtual reality device, record the account information of described user with
And the operation data corresponding with described account information.
7. a service information pushing device, it is characterised in that including:
Record unit, for recording the operation data during user uses virtual reality device；
Analytic unit, for being analyzed the operation data of described recording unit records, obtains with described
The information on services that user is corresponding；
Push unit, for when described user reuses described virtual reality device, pushes with current
The information on services that operation interface is relevant.
Service information pushing device the most according to claim 7, it is characterised in that described analysis list
Unit includes:
Acquisition module, meets pre-conditioned service content for obtaining from described operation data；
Determine module, for the service content obtained according to described acquisition module, determine and described user couple
The information on services answered.
Service information pushing device the most according to claim 8, it is characterised in that preset if described
Condition is that head control focus stay time is more than or equal to preset stay time threshold value,
Described acquisition module, is more than specifically for obtaining head control focus stay time from described operation data
Or the service content equal to described default stay time threshold value.
Service information pushing device the most according to claim 8, it is characterised in that if described pre-
If condition uses duration threshold value for using duration more than or equal to presetting,
Described acquisition module, uses duration more than or equal to institute specifically for obtaining from described operation data
State and preset the service content using duration threshold value.
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| CN201610266842.0A CN105975494A (en) | 2016-04-26 | 2016-04-26 | Service information pushing method and apparatus |
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| CN201610266842.0A CN105975494A (en) | 2016-04-26 | 2016-04-26 | Service information pushing method and apparatus |
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| CN201610266842.0A Pending CN105975494A (en) | 2016-04-26 | 2016-04-26 | Service information pushing method and apparatus |
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| CN111538900A (en) * | 2020-03-30 | 2020-08-14 | 平安科技（深圳）有限公司 | Information recommendation method and related equipment |
| CN114172818A (en) * | 2021-12-06 | 2022-03-11 | 深圳市铱云云计算有限公司 | Multi-terminal message reminding method based on user habit analysis |
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| CN114172818A (en) * | 2021-12-06 | 2022-03-11 | 深圳市铱云云计算有限公司 | Multi-terminal message reminding method based on user habit analysis |
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Application publication date: 20160928 |