CN105956885A - Method and device for calculating vehicle advertisement putting pricing reference value - Google Patents
Method and device for calculating vehicle advertisement putting pricing reference value Download PDFInfo
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- CN105956885A CN105956885A CN201610317447.0A CN201610317447A CN105956885A CN 105956885 A CN105956885 A CN 105956885A CN 201610317447 A CN201610317447 A CN 201610317447A CN 105956885 A CN105956885 A CN 105956885A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0247—Calculate past, present or future revenues
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- Entrepreneurship & Innovation (AREA)
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Abstract
The invention discloses a method and a device for calculating a vehicle advertisement expense reference value. Binding analysis on space and time are carried out on putting of vehicle advertisements with the help of modern GPS navigation technologies and electronic map technologies, thereby being capable of allocating the advertisement expense of each vehicle more accurately. The method and the device disclosed by the invention solve a problem that traditional vehicle advertisement putting pricing is inaccurate.
Description
Technical field
The present invention relates to computational methods and the device of a kind of vehicle advertisement putting valuation reference value.
Background technology
A kind of universal vehicles when vehicle is gone on a journey as people, have superpower mobility, and its trace is throughout city
Each streets and lanes in city.On vehicle, displaying advertising messages can provide the widest for audients such as driver, pedestrian, passengers
Accuse bandwagon effect.
At present, the advertisement putting expense of traditional vehicle be the most all first according to whole advertising area when different periods
Advertising display effect presets corresponding advertisement expenses standard, and the period then travelled according still further to vehicle draws.But existing
In truth condition, the advertising display effect of vehicle is also relevant to the location that vehicle travels or the many factors such as route.Conventional truck
The computational methods of advertisement putting expense obviously cannot calculate the advertisement putting expense of vehicle exactly.
Summary of the invention
For the deficiencies in the prior art, the invention provides a kind of vehicle advertisement putting valuation reference value computational methods and
Device, it is possible to solve the inaccurate problem of advertisement putting expense of traditional calculations vehicle.
For achieving the above object, technical scheme is specifically achieved in that
A kind of computational methods of vehicle advertisement putting valuation reference value, including:
Advertising area is divided into multiple grid, the coordinate figure scope comprised in determining each grid；
Obtain POI and the GPS record of vehicle of advertising area；
Grid advertisement putting value table set up in GPS based on POI and vehicle record；
The valuation reference value of the advertisement putting of the GPS record each vehicle of calculating of table and vehicle it is worth based on grid advertisement putting.
It is an advantage of the invention that the division by advertising area being carried out gridding and to the POI in advertising area
The comprehensive analysis recorded with the GPS of vehicle, considers travel period simultaneously, travels location or route to vehicle advertising display effect
Impact, provide a rational valuation reference value for vehicle advertisement putting expense, it is simple to the standard of vehicle advertisement putting expense
Really calculate.
The present invention is further set to:
The described step setting up grid advertisement putting value table specifically includes: the POI shape determining in each grid based on POI
Condition；GPS based on vehicle record determines each grid traveling state of vehicle when different time sections；And based on each grid
Interior POI situation and each grid traveling state of vehicle when different time sections determine that each grid is when different time sections
Grid advertisement putting be worth；It is worth based on the advertisement putting when different time sections of each grid and sets up grid advertisement putting valency
Value table.
The present invention is further set to:
POI situation in described each grid includes the POI quantity in each grid；Described each grid is when different time sections
Traveling state of vehicle include each grid when different time sections, in grid by way of or total duration of vehicle of staying.
The calculating device of the present invention a kind of vehicle advertisement putting valuation reference value, including dividing module, acquisition module, building table
Module and computing module；
Divide module, advertising area is divided into multiple grid, the coordinate figure scope comprised in determining each grid；
Acquisition module, obtains POI and the GPS record of vehicle of advertising area；
Building table module, grid advertisement putting value table set up in GPS based on POI and vehicle record；
Computing module, is worth the meter of the advertisement putting of the GPS record each vehicle of calculating of table and vehicle based on grid advertisement putting
Valency reference value.
The present invention is further set to:
Described table module of building also includes: POI unit, the POI situation comprised in determining each grid based on POI；GPS is mono-
Unit, GPS based on vehicle record determines each grid traveling state of vehicle when different time sections；Arithmetic element, based on often
POI situation and each grid traveling state of vehicle when different time sections in individual grid determine that each grid is when difference
Between section time grid advertisement putting be worth；Build table unit, be worth based on the advertisement putting when different time sections of each grid and build
Vertical grid advertisement putting is worth table.
The present invention is further set to:
POI situation in described each grid includes the POI quantity in each grid；Described each grid is when different time sections
Traveling state of vehicle include each grid when different time sections, in grid by way of or total duration of vehicle of staying.
Accompanying drawing explanation
Fig. 1 is the FB(flow block) of the computational methods of the vehicle advertising expenditure reference value of the present invention；
Fig. 2 is the FB(flow block) of the concrete steps of step 105 in Fig. 1；
Fig. 3 is the structured flowchart calculating device of the vehicle advertising expenditure reference value of the present invention；
Fig. 4 is the structured flowchart building table module in Fig. 3；
POI spatial distribution schematic diagram in certain region in the embodiment of the present invention of Fig. 5 position；
Fig. 6 is certain advertising vehicle running orbit schematic diagram in certain region in the embodiment of the present invention.
Detailed description of the invention
For making the purpose of the present invention, technical scheme and advantage clearer, develop simultaneously embodiment referring to the drawings, to this
Bright it is described in further detail.
The embodiment of the computational methods of vehicle advertising expenditure reference value of the present invention is as shown in Figure 1:
Including:
Step 101, is divided into multiple grid by advertising area, the coordinate figure scope comprised in determining each grid；In view of upper
Come off duty section and the complexity of algorithm in rush hour, map area is preferably divided into equilateral 300 meter by the present embodiment300 meters
Grid；
Step 102, obtains POI and the GPS record of vehicle of advertising area；
Step 103, grid advertisement putting value table set up in GPS based on POI and vehicle record；
Step 104, is worth the valuation of the advertisement putting of the GPS record each vehicle of calculating of table and vehicle based on grid advertisement putting
Reference value.
POI (Point of Interest, point of interest) described in the present embodiment refers to certain ground on electronic chart
Mark, in order to indicate government department representated by this ground, commercial undertaking (such as supermarket, dining room, hotel, hospital etc.), tourist attractions
The place such as (such as park, public lavatory etc.), means of transportation (such as station, parking lot etc.).Described POI at least includes often
The information such as the title of individual POI, classification, longitude, latitude, the data item information of POI is as shown in table 1:
Table 1
Generally, at the POI of POI(particularly some particular category, such as the classification such as retail shop, food and drink) a large amount of its advertisements of region existed
Audient is more, so the quantity of POI can be as the index judging that this regional advertisement grid advertisement putting is worth.City now
The data having a lot of POI on face provide manufacturer, such as Baidu, Google, Gao De etc., can obtain POI data by downloading mode, also
Third party's POI data storehouse can be accessed by the way of API and obtain POI data.
Time period described in the present embodiment is within 24 hours, to carry out whole day dividing the multiple continuous print time periods obtained
In one of them time period, the time span of each time period can be identical, it is also possible to different, but usual peak on and off duty
A length of 2 hours of the time period of phase, it is contemplated that the complexity of calculating, the present embodiment preferentially uses with 2 hours for interval
Whole day is divided into for 24 hours the scheme of 12 time periods.
The GPS record of the advertising vehicle described in the present embodiment at least includes the id information of advertising vehicle, GPS records
The information such as time point, GPS longitude, GPS latitude, the GPS record of described advertising vehicle can be to be saved in local data in advance
Data in storehouse, it is also possible to be the data obtained by interface remote.The data item information of GPS record is as shown in table 2:
Table 2
The GPS record of described advertising vehicle refers to have recorded advertising vehicle whole day or the historical data of many days GPS information.Logical
Often, advertising vehicle by way of or duration and its commercial audience of longer region of staying more, it is possible to as judging this district
Another index that territory grid advertisement putting is worth.
In embodiments of the present invention:
The described step of grid advertisement putting value table of setting up is specifically as in figure 2 it is shown, include: step 201, true based on POI
POI situation in fixed each grid；Step 202, GPS based on vehicle record determines each grid car when different time sections
Travel conditions；Step 203, and the car when different time sections based on the POI situation in each grid and each grid
Travel conditions determines that the grid advertisement putting when different time sections of each grid is worth；Step 204, exists based on each grid
Grid advertisement putting during different time sections is worth and sets up grid advertisement putting value table.
The most preferably draw the grid advertisement putting when different time sections of each grid according to below equation
It is worth:
Wherein A is the grid advertisement putting value of certain grid in certain time period, and p is the POI quantity in this grid, and P is that this is wide
Accuse the POI total quantity in region, t be in this time period in this grid advertising vehicle by way of or the duration that stays and, N is in advertisement
The total quantity of the advertising vehicle of 24 hour operation in region, T is the operation time of the advertising vehicle of 24 hour operation in advertising area
With
Described Parameters in Formula arrange the POI quantity simultaneously considered in grid and advertising vehicle by way of or the duration that stays and
Number, be worth therefore, it is possible to relatively accurately calculate the grid advertisement putting when certain time period of certain grid.
In embodiments of the present invention:
POI situation in described each grid includes the POI quantity in each grid；Described each grid is when different time sections
Traveling state of vehicle include each grid when different time sections, in grid by way of or total duration of vehicle of staying.
Such as, POI space distribution situation in region, city, as it is shown in figure 5, the blockage in Fig. 5 represents respectively
Individual POI, advertising area has been divided into multiple grid by dotted line, and the blockage quantity in each grid represents in described grid
POI quantity.
The most such as, the most as shown in Figure 6, it is assumed that certain region vehicle running orbit when certain time period, an advertising vehicle is at this
Travel from A point during the time period and enter certain grid, travel out described grid (merely through once this grid) from B point.Described media
Time spent in this process be this grid when this time period, in grid by way of or total duration of vehicle of staying.
If described advertising vehicle repeatedly grid described in approach within this time period, then this grid is when this time period, in grid by way of
Or total duration of the vehicle stayed should be each approach of this advertising vehicle or the summation of duration when staying this grid.
The valuation reference value of the advertisement putting of each advertising vehicle that the present invention is drawn has good referential, permissible
According to the valuation reference value that each advertising vehicle is corresponding, vehicle advertisement putting expense is carried out reasonable distribution.Such as, by certain
The valuation reference value of advertising vehicle ratio in the valuation reference value summation of all advertising vehicles, then by this ratio and vehicle
Expense is always thrown in advertisement can draw the advertising expenditure that this advertising vehicle produces mutually at convenience exactly.
The embodiment calculating device of the valuation reference value of vehicle advertisement putting of the present invention is as it is shown on figure 3, include dividing mould
Block 301, acquisition module 302, build table module 303 and computing module 304；
Divide module 301, advertising area is divided into multiple grid, the coordinate figure scope comprised in determining each grid；
Acquisition module 302, obtains POI and the GPS record of vehicle of advertising area；
Building table module 303, grid advertisement putting value table set up in GPS based on POI and vehicle record；
Computing module 304, is worth the advertisement putting of the GPS record each vehicle of calculating of table and vehicle based on grid advertisement putting
Valuation reference value.
The coordinate figure scope that described division module comprises in preferably determining each grid according to below equation:
If r is the coordinate points in certain grid, if the coordinate figure of described coordinate points is<longitude, latitude>, if net
The coordinate figure of the datum mark of the coordinate system at lattice place is<leftLongitude, leftLatitude>, and the width of grid is
Width, the length of grid is height, then grid numbering<gridCx, gridCy>at r place is:
GridCx=(int) ((longitude-leftLongitude)/width)；
GridCy=(int) ((latitude-leftLatitude)/height).
The coordinate figure scope comprised in determining each grid is easy to be referred to coordinate points the grid numbering at place.
In the present embodiment:
Described build table module 303 as shown in Figure 4, also include: POI unit 401, comprise in determining each grid based on POI
POI situation；GPS unit 402, GPS based on vehicle record determines that each grid vehicle when different time sections travels shape
Condition；Arithmetic element 403, based on the POI situation in each grid and each grid, the vehicle when different time sections travels shape
Condition determines that the grid advertisement putting when different time sections of each grid is worth；Build table unit 404, based on each grid in difference
Grid advertisement putting during the time period is worth and sets up grid advertisement putting value table.
In the present embodiment:
POI situation in described each grid includes the POI quantity in each grid；Described each grid is when different time sections
Traveling state of vehicle include each grid when different time sections, in grid by way of or total duration of vehicle of staying.
The above, only presently preferred embodiments of the present invention, be not intended to limit protection scope of the present invention, all
Any modification, equivalent substitution and improvement etc. done within the spirit and principles in the present invention, should be included in the protection model of the present invention
Within enclosing.
Claims (6)
1. the computational methods of a vehicle advertisement putting valuation reference value, it is characterised in that: including:
Advertising area is divided into multiple grid, the coordinate figure scope comprised in determining each grid；
Obtain POI and the GPS record of vehicle of advertising area；
Grid advertisement putting value table set up in GPS based on POI and vehicle record；
The valuation reference value of the advertisement putting of the GPS record each vehicle of calculating of table and vehicle it is worth based on grid advertisement putting.
The computational methods of vehicle advertisement putting the most according to claim 1 valuation reference value, it is characterised in that: described foundation
The step of grid advertisement putting value table specifically includes: the POI situation determining in each grid based on POI；Based on vehicle
GPS record determine each grid traveling state of vehicle when different time sections；And based on the POI situation in each grid
And the traveling state of vehicle that each grid is when different time sections determines the grid advertisement when different time sections of each grid
Throw in and be worth；It is worth based on the grid advertisement putting when different time sections of each grid and sets up grid advertisement putting value table.
The computational methods of vehicle advertisement putting the most according to claim 2 valuation reference value, it is characterised in that: described each
POI situation in grid includes the POI quantity in each grid；The described each grid vehicle when different time sections travels shape
Condition include each grid when different time sections in grid by way of or total duration of vehicle of staying.
4. the calculating device of vehicle advertisement putting valuation reference value, it is characterised in that: include dividing module, acquisition module,
Build table module and computing module；
Divide module, advertising area is divided into multiple grid, the coordinate figure scope comprised in determining each grid；
Acquisition module, obtains POI and the GPS record of vehicle of advertising area；
Building table module, grid advertisement putting value table set up in GPS based on POI and vehicle record；
Computing module, is worth the meter of the advertisement putting of the GPS record each vehicle of calculating of table and vehicle based on grid advertisement putting
Valency reference value.
The calculating device of vehicle advertisement putting the most according to claim 4 valuation reference value, it is characterised in that build table described in:
Module also includes: POI unit, the POI situation comprised in determining each grid based on POI；GPS unit, based on vehicle
GPS record determines each grid traveling state of vehicle when different time sections；Arithmetic element, based on the POI in each grid
Situation and each grid traveling state of vehicle when different time sections determine each grid grid when different time sections
Advertisement putting is worth；Build table unit, be worth based on the advertisement putting when different time sections of each grid and set up grid advertisement throwing
Put value table.
The calculating device of vehicle advertisement putting the most according to claim 5 valuation reference value, it is characterised in that: described each
POI situation in grid includes the POI quantity in each grid；The described each grid vehicle when different time sections travels shape
Condition include each grid when different time sections, in grid by way of or total duration of vehicle of staying.
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| CN107886374A (en) * | 2017-12-11 | 2018-04-06 | 北京奇虎科技有限公司 | The appraisal procedure and device of public transport vehicle body advertisement putting Decision Making of Line Schemes |
| CN108038728A (en) * | 2017-12-11 | 2018-05-15 | 北京奇虎科技有限公司 | Public transport vehicle body advertisement putting Decision Making of Line Schemes generation method, device and electronic equipment |
| CN108053238A (en) * | 2017-12-11 | 2018-05-18 | 北京奇虎科技有限公司 | Circuit method for customizing, device and electronic equipment are launched towards public transport ads. on vehicle |
| CN108090786A (en) * | 2017-12-11 | 2018-05-29 | 北京奇虎科技有限公司 | The visualization method of adjustment and device of circuit are launched towards public transport ads. on vehicle |
| CN108108997A (en) * | 2017-12-11 | 2018-06-01 | 北京奇虎科技有限公司 | Ads on Vehicles launches public bus network choosing method and device |
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| CN108171534A (en) * | 2017-12-11 | 2018-06-15 | 北京奇虎科技有限公司 | A kind of Ads on Vehicles public bus network recommends method and device |
| CN108171970A (en) * | 2017-12-11 | 2018-06-15 | 北京奇虎科技有限公司 | A kind of method and device for obtaining passenger on public transport track |
| CN108171533A (en) * | 2017-12-11 | 2018-06-15 | 北京奇虎科技有限公司 | Ads on Vehicles public bus network based on Intelligent bus card data recommends method and device |
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| CN108108997A (en) * | 2017-12-11 | 2018-06-01 | 北京奇虎科技有限公司 | Ads on Vehicles launches public bus network choosing method and device |
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| CN108171534A (en) * | 2017-12-11 | 2018-06-15 | 北京奇虎科技有限公司 | A kind of Ads on Vehicles public bus network recommends method and device |
| CN108171970A (en) * | 2017-12-11 | 2018-06-15 | 北京奇虎科技有限公司 | A kind of method and device for obtaining passenger on public transport track |
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| CN108182591A (en) * | 2017-12-11 | 2018-06-19 | 北京奇虎科技有限公司 | Circuit method for customizing and device are launched in advertisement based on Intelligent bus card data |
| CN108182593A (en) * | 2017-12-11 | 2018-06-19 | 北京奇虎科技有限公司 | Public transport ads. on vehicle based on map datum launches circuit method for customizing and device |
| CN108197973A (en) * | 2017-12-11 | 2018-06-22 | 北京奇虎科技有限公司 | Ads on Vehicles public bus network based on map datum recommends method and device |
| CN108053238A (en) * | 2017-12-11 | 2018-05-18 | 北京奇虎科技有限公司 | Circuit method for customizing, device and electronic equipment are launched towards public transport ads. on vehicle |
| CN108108997B (en) * | 2017-12-11 | 2022-01-28 | 北京奇虎科技有限公司 | Method and device for selecting bus route for vehicle-mounted advertisement delivery |
| CN108038728A (en) * | 2017-12-11 | 2018-05-15 | 北京奇虎科技有限公司 | Public transport vehicle body advertisement putting Decision Making of Line Schemes generation method, device and electronic equipment |
| CN108182593B (en) * | 2017-12-11 | 2021-12-21 | 北京奇虎科技有限公司 | Method and device for customizing bus body advertisement delivery route based on map data |
| CN108171534B (en) * | 2017-12-11 | 2021-06-15 | 北京奇虎科技有限公司 | Vehicle-mounted advertisement bus route recommendation method and device |
| CN107886374B (en) * | 2017-12-11 | 2021-06-15 | 北京奇虎科技有限公司 | Bus body advertisement delivery route scheme evaluation method and electronic equipment |
| CN108053238B (en) * | 2017-12-11 | 2021-11-26 | 北京奇虎科技有限公司 | Bus body advertisement delivery line customization method and device and electronic equipment |
| CN107886374A (en) * | 2017-12-11 | 2018-04-06 | 北京奇虎科技有限公司 | The appraisal procedure and device of public transport vehicle body advertisement putting Decision Making of Line Schemes |
| CN108197973B (en) * | 2017-12-11 | 2021-08-24 | 北京奇虎科技有限公司 | Map data-based vehicle-mounted advertisement bus route recommendation method and device |
| CN108171533B (en) * | 2017-12-11 | 2021-07-23 | 北京奇虎科技有限公司 | Vehicle-mounted advertisement bus route recommendation method and device based on intelligent bus card data |
| CN109934634A (en) * | 2019-03-16 | 2019-06-25 | 义乌市腾飞汽车代驾服务有限公司 | Map grid arrangement method, device, system, computer equipment and storage medium |
| CN110659433B (en) * | 2019-08-01 | 2020-12-18 | 北京百度网讯科技有限公司 | Method, device and equipment for POI value evaluation and computer storage medium |
| US11468349B2 (en) | 2019-08-01 | 2022-10-11 | Beijing Baidu Netcom Science And Technology Co., Ltd. | POI valuation method, apparatus, device and computer storage medium |
| CN110659433A (en) * | 2019-08-01 | 2020-01-07 | 北京百度网讯科技有限公司 | Method, device and equipment for POI value evaluation and computer storage medium |
| CN113129052A (en) * | 2020-01-15 | 2021-07-16 | 丰田自动车株式会社 | Advertisement presentation system and advertisement presentation method |
| CN112819524A (en) * | 2021-01-29 | 2021-05-18 | 卡莱特云科技股份有限公司 | Advertisement partition putting method and system and computer equipment |
| CN112819524B (en) * | 2021-01-29 | 2024-04-02 | 卡莱特云科技股份有限公司 | Advertisement partition release method, system and computer equipment |
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