CN105808044A

CN105808044A - Information push method and device

Info

Publication number: CN105808044A
Application number: CN201410854086.4A
Authority: CN
Inventors: 陈俊良; 杨青青
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2014-12-31
Filing date: 2014-12-31
Publication date: 2016-07-27
Anticipated expiration: 2034-12-31
Also published as: CN105808044B

Abstract

The invention discloses an information push method and device, and belongs to the technical field of networks. The method comprises the following steps: obtaining a to-be-processed picture material; providing and displaying a template selection interface, wherein the template selection interface is used for providing a plurality of information push selection templates for a user to carry out selection operation; obtaining and displaying a selected information push template and the to-be-processed picture material according to a selection instruction of the user; editing the picture material according to an edition operation instruction, for the picture material on the selected information push template, of the user, and generating push information; at least sending the push information to a server according to a push instruction, for the push information, of the user to ensure that the server pushes the push information. According to the method, a method integrating the picture processing, template manufacturing, editing and pushing functions is provided for the users, so that the technical cost and manpower required by the manufacture and the push are reduced, the dependency on the environment and equipment is decreased and the creative manufacture threshold is reduced.

Description

Information-pushing method and device

Technical field

The present invention relates to networking technology area, particularly to a kind of information-pushing method and device.

Background technology

Along with the development of network technology, increasing businessman begins with network customization advertisement to carry out promoting service.And for the making of the web advertisement, advertiser is needed to have the required multiple types of tools of preparing advertising such as intention management, picture processing, vertical industry customization, and it is further desired that have the instruments such as advertisement quickly propelling movement, can realize the purpose of advertisement pushing to target group.

But, the image processing function that general picture processing instrument provides, it is only capable of and meets common civilian demand, that is to say, the function of some such as personage's skin Caring, rendering effect etc. only can be provided.For customization advertisement, these functions are not enough far away, and further, for advertiser, due to the deficiency of specialty degree, intention management, vertical industry customization and advertisement pushing are also very big difficult problems.Therefore, prior art need badly a kind of efficiently, the information-pushing method of low cost.

Summary of the invention

In order to solve problem of the prior art, embodiments provide a kind of information-pushing method and device.Described technical scheme is as follows:

On the one hand, it is provided that a kind of information-pushing method, described method includes:

Obtain pending picture materials；

Thering is provided and indicating template selects interface, described stencil-chosen interface is used for providing multiple information pushing to select template to carry out selecting operation for user；

Selection instruction according to user, obtains and shows selected information pushing template and described pending picture materials；

According to user's edit operation instruction to described picture materials in described selected information pushing template, described picture materials is carried out editing and processing, and generates pushed information；

According to user's propelling movement instruction to described pushed information, at least send described pushed information to server so that described pushed information is pushed by described server.

On the other hand, it is provided that a kind of information push-delivery apparatus, described device includes:

Picture materials acquisition module, for obtaining pending picture materials；

Display module, for providing and indicating template selection interface, described stencil-chosen interface is used for providing multiple information pushing to select template to carry out selecting operation for user；

Described display module, is additionally operable to the selection instruction according to user, obtains and show selected information pushing template and described pending picture materials；

Generation module, for according to user's edit operation instruction to described picture materials in described selected information pushing template, carrying out editing and processing to described picture materials, and generate pushed information；

Sending module, for according to user's propelling movement instruction to described pushed information, at least sending described pushed information to server so that described pushed information is pushed by described server.

The technical scheme that the embodiment of the present invention provides has the benefit that

By providing the user a whole set of collection picture processing, multiple making templates, the information-pushing method of editting function and push function, enormously simplify and make and push the technical costs needed for pushed information and manpower, greatly reduce the dependence to environment and equipment, greatly reduce creative making threshold, and, simple and clear one-stop propelling movement flow process is provided, seamless dock with advertising platform, realize a step to push, substantially increase the efficiency of advertisement pushing, solve with O2O (OfflinetoOffline, to under line under line) advertiser be the medium and small long-tail client of representative ad production with push a difficult problem.

Accompanying drawing explanation

In order to be illustrated more clearly that the technical scheme in the embodiment of the present invention, below the accompanying drawing used required during embodiment is described is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the premise not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.

Fig. 1 is the flow chart of a kind of information-pushing method that the embodiment of the present invention provides；

The flow process that Fig. 2 is a kind of information pushing that the embodiment of the present invention provides moves towards schematic diagram；

Fig. 3 is that a kind of flow process cutting out process that the embodiment of the present invention provides moves towards schematic diagram；

Fig. 4 is the schematic diagram that a kind of pushed information specification that the embodiment of the present invention provides arranges interface；

Fig. 5 is the schematic diagram that a kind of specially good effect that the embodiment of the present invention provides arranges interface；

Fig. 6 is the schematic diagram that a kind of word that the embodiment of the present invention provides arranges interface；

Fig. 7 is the schematic diagram at a kind of picture rotation interface that the embodiment of the present invention provides；

Fig. 8 is the schematic diagram of a kind of display interface that the embodiment of the present invention provides；

Fig. 9 is the schematic diagram at the classification interface that classification column is corresponding in a kind of stencil-chosen interface that the embodiment of the present invention provides；

Figure 10 is the schematic diagram at the classification interface that another classification column is corresponding in a kind of stencil-chosen interface that the embodiment of the present invention provides；

Figure 11 is the schematic diagram of the pushed information that a kind of stencil-chosen interface that the embodiment of the present invention provides provides；

Figure 12 is the schematic diagram of the information pushing template that a kind of stencil-chosen interface that the embodiment of the present invention provides provides；

Figure 13 is editor's schematic diagram that the embodiment of the present invention provides；

Figure 14 is a kind of schematic diagram pushing option that the embodiment of the present invention provides；

Figure 15 is the schematic diagram that a kind of propelling movement that the embodiment of the present invention provides arranges interface；

Figure 16 is that the one that the embodiment of the present invention provides pushes process flow diagram flow chart；

Figure 17 is a kind of application scenarios figure that the embodiment of the present invention provides；

Figure 18 is the flow chart of a kind of information-pushing method that the embodiment of the present invention provides；

Figure 19 is the structural representation of a kind of information push-delivery apparatus that the embodiment of the present invention provides；

Figure 20 is the structural representation of a kind of terminal that the embodiment of the present invention provides.

Detailed description of the invention

For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.

Material: refer to that advertiser makes or collected, not collated processing, perception, scattered, for the original material of intention of preparing advertising.As: logo picture, Background, commodity pictorial diagram, description official documents and correspondence etc..

Advertising creative: refer to by unique technical skill or clever advertisement creation script, more prominent embodiment product attribute and high quality, and promote production marketing with this.In this patent, referring to advertiser by the processing to raw data, what editing went out can be directly used for the finished product that the web advertisement pushes.

Fig. 1 is the flow chart of a kind of information-pushing method that the embodiment of the present invention provides.Being applied to mobile terminal side, referring to Fig. 1, described method includes:

101, pending picture materials is obtained.

In embodiments of the present invention, this picture materials refers to the picture for making pushed information.

It should be noted that in the generation process of pushed information, acquired material can not just graphic form, it is also possible to has the form such as official documents and correspondence, animation, is described only for concrete process of picture at this.

102, providing and indicating template selects interface, this stencil-chosen interface is used for providing multiple information pushing to select template to carry out selecting operation for user.

When getting the operation of the confirmation to this picture materials, it is determined that terminal use's this picture materials selected, then the template base provided based on server, obtains and indicating template selects interface, thus providing multiple information pushing template for terminal use.

It should be noted that this stencil-chosen interface can include the template of following at least two display format.The first, this stencil-chosen interface is for showing multiple pushed information according to different information pushing template generation.That is to say, what this stencil-chosen interface included is the pushed information that operator provides, for terminal use's reference in the process making pushed information, and the pushed information of each display, all can generate the template that this pushed information is corresponding.The second, this stencil-chosen interface is used for showing multiple information pushing template.That is to say, being in this stencil-chosen interface has the information pushing template of white space, and terminal use according to the making demand of oneself, can select any one template to carry out edit operation, to generate pushed information.

103, the selection instruction according to user, obtains and shows selected information pushing template and this pending picture materials.

This selection instruction can be operated triggering by the selection of user, and this selection operation can be click on the contact action such as operation, drag operation, is not specifically limited at this.

When selected information pushing template and this picture materials are displayed, region display information pushing template can be specified the first of current interface, and specify region display picture materials second, in order to conveniently utilize drag operation etc. to edit, this first appointment region and second specifies region can be position relationship one on the other, certainly, this first appointment region and the second appointment region can be the position relationships that a first from left is right, are not specifically limited at this.Additionally, in order to adapt to the use habit of user further, can also according to the attitude of present terminal, region is specified in display the first finger region and second, as, the attitude of present terminal is that transverse screen shows, then can specify the display that region and second specifies region one the first from left right by first, and when the attitude of terminal is for perpendicular screen display, then region and second can be specified to specify region to show one on the other by first.

104, according to user's edit operation instruction to this picture materials in this selected information pushing template, this picture materials is carried out editing and processing, and generates pushed information.

Terminal use can pass through to have carried out different edit operation in selected information pushing template, to trigger the different edit operation instructions to picture materials, reaches the editor's purpose to pushed information, enabling generate oneself required pushed information.

105, according to user's propelling movement instruction to this pushed information, at least this pushed information is sent to server so that this pushed information is pushed by this server.

After generating pushed information, need pushed information is pushed, the pushed information generated can be sent to server by terminal use, the propelling movement process of reality is carried out by server, compared with propelling movement mode of the prior art, this process is equivalent to directly connect advertiser and targeted customer, decreases propelling movement required time.As shown in Figure 2, this propelling movement process is in fact one includes the continuous process that picture materials acquisition creative making pushes, provide the user a whole set of collection picture processing, multiple making templates, the information-pushing method of editting function and push function, enormously simplify the technical costs needed for making and pushed information and manpower, greatly reduce the dependence to environment and equipment, greatly reduce creative making threshold, and, simple and clear one-stop propelling movement flow process is provided, seamless dock with advertising platform, realize a step to push, substantially increase the efficiency of advertisement pushing, solve with O2O advertiser be representative medium and small long-tail client ad production with push a difficult problem.

On the basis of embodiment illustrated in fig. 1, this step 101 " this acquisition obtains pending picture materials " comprises the following steps 101a-101b:

101a, obtain material initial picture.

The initial picture of material refers to the picture without any process, this initial picture can by terminal use by the camera head in terminal or be connected with terminal camera head shooting obtain, certainly, this initial picture can also be obtained by other approach such as downloads by terminal use, and this is not repeated by the embodiment of the present invention.

101b, according at least one picture processing operational order to this initial picture of user, this initial picture is processed, obtains picture materials.

Specifically, when terminal use being detected to the picture processing instruction of initial picture, picture processing interface is provided, this picture processing interface can include multiple different picture processing option, when detecting when choosing operation of picture processing option, triggers and chooses operational order, show this picture processing option corresponding interface is set, when the operation that this is arranged interface being detected, trigger picture processing operational order, it is believed that got at least one picture processing to initial picture and operated.

Above-mentioned multiple different picture processing option, it is possible to include pushed information specification setting options, specially good effect setting options, information adds option, picture rotation option and frame add option etc., each option all can correspond to one and independent arranges interface.As, for pushed information specification setting options, this option can correspond to a pushed information specification and arranges interface, and this pushed information specification arranges interface for showing multiple pushed information specification, interface corresponding to other options with it in like manner, can be described in further detail in subsequent embodiment.

It should be noted that, the above-mentioned process to picture, it can be the multiple process to a certain picture, as, carrying out after pushed information specification arranges, it is possible to carry out special effect processing on this basis or other process, can also is that and carrying out after pushed information specification arranges, carrying out special effect processing and other multiple process on this basis, terminal use can select at least one processing mode according to self-demand, thus obtaining picture materials.

On the basis of embodiment illustrated in fig. 1, this step 101c " according at least one picture processing operational order to this initial picture of user, this initial picture is processed, obtains picture materials " includes following at least one processing mode:

The first processing mode, arranges instruction according to the pushed information specification of user, this initial picture is carried out image cropping.

When this at least one picture processing operation include pushed information specification arrange the pushed information specification detected on interface operation is set time, trigger pushed information specification and instruction is set, thus obtaining this pushed information specification to arrange the pushed information specification that instruction is corresponding, based on the pushed information specification that this is selected, being cut out, this pushed information specification arranges interface and includes multiple pushed information specification.

Fig. 3 is that a kind of flow process cutting out process that the embodiment of the present invention provides moves towards schematic diagram.Above-mentioned pushed information specification arranges in interface, multiple pushed information specification option can be included, based on the flow process shown in Fig. 3, user can click any of which pushed information specification option, to select to treat the pushed information specification of cutting, when mobile terminal detects when choosing operation of any one pushed information specification option, obtain the pushed information specification that this pushed information specification option is corresponding, currently pending picture is cut out.Fig. 4 is the schematic diagram that a kind of pushed information specification that the embodiment of the present invention provides arranges interface.In the diagram, only illustrate for pending picture for initial picture, when user chooses any one pushed information specification option, it is possible to frame is cut out in display one, the part to be cut out in order to identify this picture, user can pass through operations such as pulling, moves, when have selected the part of needs on pending picture, can pass through to confirm option, finally determining part to be cut out, mobile terminal is cut out this part from pending picture, will cut out the picture output obtained.This pushed information specification option can be the option demarcated with Pixel Dimensions, such as 1024*1024,256*256 etc., can also be some pushed information titles, such as banner figure (banner), table plague picture, the big figure of table plague etc., wherein, each pushed information specification is cut out the dimension of picture difference obtained.

It should be noted that, when processing mode is introduced, namely this pending picture can be initial picture, it can also be the picture passing through certain process, if and the picture user that process obtains no longer carries out other and processes, and directly exported, then process the picture obtained and be the pushed information got, if and user needs that this is processed the picture obtained and is further processed, then the pending picture that the picture that this process obtains can also operate as other process.

The second processing mode, arranges instruction according to the specially good effect of user, and this initial picture is carried out special effect processing.

When this at least one picture processing operation include specially good effect arrange the specially good effect detected on interface operation is set time, trigger specially good effect and instruction is set, obtain this specially good effect and the special effect parameters that instruction is corresponding is set, based on the special effect parameters that this is selected, carrying out special effect processing, this specially good effect arranges interface and includes multiple specially good effect.

Above-mentioned specially good effect arranges in interface, multiple specially good effect option can be included, user can click any of which specially good effect option, to select pending specially good effect, when mobile terminal detects when choosing operation of any one specially good effect option, obtain the special effect parameters that this specially good effect option is corresponding, currently pending picture is carried out special effect processing.Fig. 5 is the schematic diagram that a kind of specially good effect that the embodiment of the present invention provides arranges interface.In Figure 5, pending picture can process, for initial picture or previous step, the picture materials obtained, when user chooses any one specially good effect option, the preview of specially good effect effect can be carried out, this special effect processing can be the process that picture is overall, it can also be the process to picture local, user can pass through to click, the operation such as pull, picture is chosen and needs region to be processed or need the region processed emphatically, when have selected need region to be processed, can pass through to confirm option, finally determine and process, mobile terminal is according to this selected special effect parameters, carry out special effect processing, the picture output obtained will be processed.This specially good effect option can be the various effect options that parameters in picture is processed such as " cuisines ", " personage ", " still life ", " landscape ", " shops ", " pseudo-classic ".

The third processing mode, the information addition instruction according to user, at the correspondence position of this initial picture, add Word message.

When the operation of this at least one picture processing includes information interpolation operation, trigger message adds instruction, obtain the Word message that this information addition instruction is corresponding, based on the editor position that the Word message that this information addition instruction is corresponding is corresponding with this information addition instruction, carry out word interpolation.

Operation is added for the ease of carrying out information, mobile terminal may be provided for a word and arranges interface, this word arranges in interface, multiple type options can be included, each option can include the word of different fonts or content, to be supplied to user's selection, user can click any of which type options, to select word to be added, when mobile terminal detect to any one type options when choosing operation, obtain the word that this type options is corresponding, currently pending picture is carried out information interpolation.Fig. 6 is the schematic diagram that a kind of word that the embodiment of the present invention provides arranges interface.In figure 6, pending picture can process, for initial picture or previous step, the picture materials obtained, when user chooses any one type options, it is possible to be added the preview of effect, user can pass through operations such as clicking, pull, picture is chosen the region of information to be added, when have selected this region, it is possible to by confirming option, finally determine and process, mobile terminal, according to this selected word, carries out information interpolation, will process the picture output obtained.Certainly, when the information of carrying out adds operation, it is also possible to by the font etc. provided according to mobile terminal, the zone custom selected user carry out information interpolation.

4th kind of processing mode, the picture rotation instruction according to user, this initial picture is carried out picture rotation.

When the operation of this at least one picture processing includes picture rotation operation, trigger picture rotation instruction, obtain the picture rotation angle that this picture rotation instruction is corresponding, based on this picture rotation angle, carry out picture rotation.

For the ease of picture being set to the pattern needed for user, mobile terminal may be provided for a picture rotation interface, in force, this picture rotation interface can display in same interface with any of the above-described interface, that is to say, this picture rotation interface can be a sub-interface in any of the above-described interface, as, arrange in interface in pushed information specification, a picture rotation option can be shown, user can click this picture rotation option, when mobile terminal detects this clicking operation, display picture rotation interface, certainly, can also there be other triggering modes, do not repeat at this.

Picture rotation interface can include multiple rotation option, user can click any of which and rotate option, to select angle to be rotated, when mobile terminal detects, any one is rotated when choosing operation of option, obtain the anglec of rotation that this rotation option is corresponding, currently pending picture is rotated process.Fig. 7 is the schematic diagram at a kind of picture rotation interface that the embodiment of the present invention provides.In the figure 7, pending picture can process, for initial picture or previous step, the picture materials obtained, when user chooses any one to rotate option, the preview of effect can be rotated, this rotation processing can be the process that picture is overall, it can also be the process to picture local, user can pass through to click, the operation such as pull, picture is chosen and needs region to be processed or need the region processed emphatically, when have selected need region to be processed, can pass through to confirm option, finally determine and process, mobile terminal is according to this selected anglec of rotation, rotate process, the picture output obtained will be processed.This rotation option can be " dextrorotation turn 90 degrees ", " dextrorotation turnback " etc., does not repeat at this.

5th kind of processing mode, adds instruction according to the frame of user, adds frame for this initial picture.

When the operation of this at least one picture processing includes frame interpolation operation, trigger frame and add instruction, obtain this frame and add the frame that instruction is corresponding, based on this frame, carry out frame interpolation.

For the ease of picture being set to the pattern needed for user, mobile terminal may be provided for a frame and arranges interface, in force, this frame arranges interface and can display in same interface with any of the above-described interface, that is to say, it can be a sub-interface in any of the above-described interface that this frame arranges interface, as, arrange in interface in pushed information specification, frame setting options can be shown, user can click this frame setting options, when mobile terminal detects this clicking operation, display bezel arranges interface, certainly, can also there be other triggering modes, do not repeat at this.

Frame arranges interface can include multiple frame option, user can click any of which frame option, to select frame to be added, when mobile terminal detects when choosing operation of any one frame option, obtain the frame that this frame option is corresponding, currently pending picture is carried out frame interpolation.Its concrete adding procedure with any of the above-described processing procedure in like manner, does not repeat at this.

Certainly, the interpolation of above-mentioned special effect processing, information and frame interpolation etc. process, and all can be shown in same display interface, as shown in Figure 8, when specially good effect option is triggered, special display effect arranges interface, when type options is triggered, the word that display is added for information arranges interface.In this display interface, it is also possible to be expanded with multiple different picture processing option, to trigger corresponding picture processing interface, its be particularly shown and processing procedure and foregoing description picture processing process in like manner, do not repeat at this.

Process for material obtaining, the embodiment of the present invention make use of the universal of mobile terminal and convenience, allow little trade company can also shoot commodity picture whenever and wherever possible as primary advertising material, provide multiple different picture processing instrument, beautify so that mobile phone users can carry out picture, be rapidly obtained picture materials.

This stencil-chosen interface is for showing multiple pushed information according to different information pushing template generation；On the basis of embodiment illustrated in fig. 1, this step 103 " the selection instruction according to user; obtain and show selected information pushing template " including: the selection instruction according to user, obtain selected pushed information, the appointment region in pushed information selected by this is set to white space, generates and shows information pushing template.

In order to provide the user with design inspiration, this stencil-chosen interface can provide multiple pushed information made so that user can have certain experience to draw in making pushed information.Specifically, this stencil-chosen interface can include being directed to the pushed information of different pushed information specification.As shown in Figure 9, this stencil-chosen interface can include multiple classification column, " banner figure " in Fig. 9, " table plague picture ", " the big figure of table plague " etc., each classification column is corresponding to a classification interface, each classification interface includes multiple pushed information belonging to same pushed information specification, user can click arbitrary classification column, when mobile terminal detects the clicking operation to any one classification column, trigger classification column idsplay order, show the classification interface that this classification column is corresponding, this classification interface shows multiple pushed information belonging to same pushed information specification.When the clicking operation to classification column " banner figure " being detected, triggering the selection instruction to classification column, the classification interface that " banner figure " is corresponding is somebody's turn to do in display, and pushed information shown in this classification interface is " banner figure " specification.It should be noted that pushed information shown in classification interface corresponding to each classification column, it is possible to being arranged by application provider and update, this is not especially limited by the embodiment of the present invention.When the clicking operation to classification column " table plague picture " being detected (as shown in Figure 10), the classification interface that " table plague picture " is corresponding is somebody's turn to do in display, and pushed information shown in this classification interface is " table plague picture " specification.

Additionally, when user being detected to the clicking operation of any one pushed information, it is believed that user want use currently selected in the information pushing template corresponding to pushed information, then can according to the pushed information in currently selected, generate information pushing template, enable a user to inspire based on inspiration, adopt one pushed information meeting self-demand of this information pushing template construct.For click for pushed information 21, as shown in figure 11, this pushed information 21 has corresponding character area, picture viewing area, in the process generating information pushing template, character area in this pushed information 21, picture viewing area are set to white space, to generate an information pushing template including multiple white space.

Said process is to show pushed information in stencil-chosen interface, thus allowing user carry out the process of stencil-chosen based on the pushed information made, certainly, this stencil-chosen interface can also only show some information pushing templates with white space, to ensure in manufacturing process not by the impact issuing pushed information, it is ensured that oneself make the originality of pushed information.As shown in figure 12, this information pushing template can be the template of a white space with multiple various combination mode.

On the basis of embodiment illustrated in fig. 1, this step 105 " according to user's edit operation instruction to this picture materials in this selected information pushing template; this picture materials is carried out editing and processing; and generate pushed information " including: according to the picture materials that the picture target location that this edit operation instruction is corresponding is corresponding with each picture target location, carry out picture synthesis, generate pushed information.

When this edit operation include picture operation is set time, trigger picture and instruction be set, obtain this picture and the picture materials that picture target location corresponding to instruction is corresponding with each picture target location is set, carry out picture synthesis, generation pushed information.

User can arrange, by plurality of picture such as clicking, pull, the diverse location that picture materials is moved to information pushing template by operation so that picture materials can be shown in picture and arrange the picture target location that operation is corresponding.As shown in figure 13, the information pushing template that information pushing template in this Figure 13 provides with Figure 12 is identical, when mobile terminal detects user to the drag operation of picture materials 32, it is possible to the motion track according to this drag operation, picture materials 32 is moved to former white space 1.

Further, when this edit operation includes information interpolation operation, trigger message adds instruction, obtains the Word message that information addition instruction is corresponding, operates corresponding editor position based on Word message with the interpolation of this information, carries out word interpolation.

Information in this edit mode adds operation can add operation in like manner with the information of above-described embodiment description, does not repeat at this.

It should be noted that, on the basis of above-mentioned edit mode, can also further provide for such as options such as specially good effect setting, rotary setting in current information pushing template, to improve the process motility in editing process, and owing to providing multiple different picture processing option in this edit model process, make user on the basis of current template editor, it is made without the skip operation between different picture processing interface, and the picture processing option being based on directly on current offer carries out required picture processing.

Mobile phone users can pass through to select multiple edit mode, to make the pushed information meeting self-demand, therefore, in force, can can select above-mentioned at least one edit mode by mobile terminal, making pushed information, the embodiment of the present invention is not especially limited for the optional edit mode of user.

For the manufacturing process of pushed information, embodiments providing all kinds of vertical industry intention template, can be able to reference for mobile terminal in manufacturing process, the quick Fabrication making user foolproof goes out high-quality intention.

On the basis of embodiment illustrated in fig. 1, this step 106 " according to user's propelling movement instruction to this pushed information, at least send this pushed information to server ", comprise the steps 106a-106c:

106a, according to user's propelling movement instruction to this pushed information, display propelling movement arranges interface, and this propelling movement arranges interface for determining propelling movement parameter.

This propelling movement instruction can be triggered by the clicking operation pushing option.This propelling movement option can be as shown in Figure 14, determine that pushed information makes when mobile phone users to be complete, it is possible to by preserving this pushed information in the material database of oneself, when preservation completes, propelling movement option " going immediately to promote " can be shown, push, to trigger, the display that interface is set.Certainly, errorless in order to ensure that pushed information makes, it is also possible to when the clicking operation to propelling movement option being detected, to show the preview page of this pushed information, so that mobile phone users can see pushed information to be pushed intuitively.In this preview page, it is also possible to provide and continue editing options and push option, again to return, for mobile phone users offer, the entrance continuing operation.

Alternatively, this target propelling movement parameter includes target propelling movement user characteristics, target pushes at least one in time period, target marked price, target propelling movement approach.

In order to realize simple and clear one-stop propelling movement flow process, seamless dock with advertising platform, realize a step to push, in embodiments of the present invention, provide a propelling movement and interface is set, this propelling movement arranges and can include multiple different setting in interface, and as target pushes user characteristics option, target pushes time period option, target marked price option and target and pushes approach option etc..

Wherein, target pushes user characteristics option for indicating the feature pushing target group of this pushed information, as, it is provided that the various different selections such as active degree on such as age bracket, sex, job specification, income level, line.Such as, pushed information made by mobile terminal is a beer advertisements, and by push target group be defined as 20-40 year male, then, it is possible to push in user characteristics option in target and choose age bracket 20-40, sex male, as this propelling movement target group's feature.

Target pushes effective propelling movement time that time period option can be pushed information, for limiting the life cycle of this pushed information, as, the propelling movement time period can be one month or multiple moon, that is to say, this pushes one month by a definite date or multiple moon, after one month, no longer pushes this advertisement to propelling movement target group.Certainly, this propelling movement time period can also refer to intraday certain time period, if it is determined that this propelling movement time period, namely can within some time period in a period of time, and what all circulate pushes crowd to target and push this pushed information.

Target marked price option can push time period option with above-mentioned target and be associated, and e.g., the propelling movement time period is one month, and the target marked price of its correspondence can be 100 yuan.Certainly, pushing the difference of time period according to target, this target marked price is also different, and it is more long that target pushes the time period, and its target marked price can be more high.It addition, this target pushes the time period can be also used for regulation propelling movement frequency etc., as, push once every day or promotion one is inferior weekly, this propelling movement frequency and target marked price can also have certain corresponding relation, provide the propelling movement of diversification to select for mobile terminal, to reach maximum propaganda objective.

Target pushes approach and may refer to push in platform and propelling movement means at least one, pushes the Multi-media Service Platform etc. that platform can be operator, the means such as propelling movement means can push for personal letter, pop-up propelling movement, the preposition advertisement of multimedia.This propelling movement platform is different with the means of propelling movement, and the target price of its correspondence can also be different.As for Multi-media Service Platform, the target price of its prime time can be higher than the target price of working time, and the target price pushed by personal letter can lower than the target price of the preposition advertisement of multimedia, concrete target pushes the corresponding relation of approach and target price and can be configured by operator, and this is not construed as limiting by the embodiment of the present invention.

It should be noted that, after pushed information completes, when getting the push operation to this pushed information, this pushed information can also be preserved to photograph album, the material database of user and intention storehouse, high in the clouds, this intention storehouse, high in the clouds can be the above-mentioned stencil-chosen interface for showing pushed information, can also being a data base for preserving the pushed information that at least one user makes, this be not especially limited by the embodiment of the present invention.

106b, according to user, the operational order that arranges on interface is set in this propelling movement, obtains target and push parameter.

When detect user this propelling movement arrange on interface when operation is set, trigger and operational order be set, receive this and target corresponding to operation is set pushes parameter.

106c, send this pushed information and this target to this server and push parameter so that this server pushes this pushed information to pushing parameter according to this target.

Mobile terminal is when the confirmation receiving user operates, it is believed that user has set pushed information and target pushes parameter, therefore, these information can be sent to server, by server when receiving this pushed information and target pushes parameter, push the target in parameter according to target and push user characteristics, from customer data base, obtain the user meeting this target propelling movement parameter, and push this pushed information to these users.Certainly, for being provided with other mobile terminals pushing parameter, server can push based on set propelling movement parameter.As, include target propelling movement approach when target pushes parameter, it is possible to push the customer data base that approach is corresponding from target, obtain user；When target propelling movement parameter includes the target propelling movement time period, can also judge that this target pushes whether the time period is taken by other pushed information, if, then can to mobile terminal time of return section gravity treatment instruction, make mobile phone users can reselect target and push the time period, if it is not, then can push based on this target propelling movement time period.Certainly, the propelling movement process of this pushed information can also adopt competitive bidding form, as operator can provide the time period or propelling movement approach that multiple clicking rate, broadcasting rate are higher, make time period or propelling movement approach etc. that mobile phone users oneself can be chosen with other mobile phone users auctions, can having multiple different version for above-mentioned propelling movement process, the embodiment of the present invention does not limit at this.

In order to further illustrate this propelling movement process, only being described in detail with an example: the propelling movement provided in Figure 15 arranges interface, this propelling movement arranges and can include the thumbnail of pushed information, pushed information title in interface and push state options, target price, the type of merchandise, target propelling movement approach etc..For this then pushed information, the name of this pushed information is called overseas training, this pushed information title can be inputted voluntarily by mobile phone users, pushing state options can for turning off or on, when user has carried out open operation, may determine that and from this point on this pushed information is pushed, target price is then that this target is pushed the bid of time period by this mobile phone users, server is when receiving this target price, if now have the price that other users also have sent for this object time section to the extension service phase, the principle that can obtain based on valency height person, this object time section is distributed to the user of overbid.

nullAs shown in figure 16，Above-mentioned propelling movement process actually includes intention and finalizes a text，Namely the process pushed information made preserved，Fill in target and push parameter，Namely the process of pushed information related content is filled in，Target is selected to push user characteristics，Namely target is selected to push the process of crowd，Bid，Namely the process of target price is filled in，And final propelling movement process，By providing the user a whole set of collection picture processing、Multiple making templates、The information-pushing method of editting function and push function，Enormously simplify and make and push the technical costs needed for pushed information and manpower，Greatly reduce the dependence to environment and equipment，Greatly reduce creative making threshold，And，Simple and clear one-stop propelling movement flow process is provided，Seamless dock with advertising platform，Realize a step to push，Substantially increase the efficiency of advertisement pushing，Solve with O2O (OfflinetoOffline，To under line under line) advertiser be the medium and small long-tail client of representative ad production with push a difficult problem.

nullFor actual scene，Referring to Figure 17，On mobile terminals，The intention template base that can provide based on intention cloud service，Indicating template display interface，In this template for displaying interface，Information pushing template both can be vertical industry template，It can also be free jig-saw puzzle template、Poster puzzle template、The various template of picture splice template etc.，Mobile terminal may be provided for intention handling implement collection，That is to say that the specially good effect in the embodiment of the present invention is arranged、Word message adds and other picture processing instruments，And the pushed information of the picture materials that mobile phone users oneself obtains and making，All can based in the material database in cloud storage service memory to high in the clouds，And in propelling movement process，The api interface for pushing pushed information can be called，The propelling movement of pushed information is carried out to the server in advertising message platform and the present embodiment.Certainly, in force, it is also possible to based on other the network architecture, this is not limited by the embodiment of the present invention.

Above-mentioned all optional technical schemes, it is possible to adopting and arbitrarily combine formation optional embodiment of the present invention, this is no longer going to repeat them.

Figure 18 is the flow chart of a kind of information-pushing method that the embodiment of the present invention provides.Referring to Figure 18, the method includes:

1801, the initial picture of material is obtained.

1802, display picture processing interface, this picture processing interface includes multiple picture processing option.

1803, the pushed information specification according to user arranges instruction, and this initial picture is carried out image cropping.

1804, the specially good effect according to user arranges instruction, the picture that step 1803 is obtained is carried out special effect processing, obtains picture materials.

Above-mentioned steps 1803-1804 is only and arranges based on pushed information specification and initial picture is carried out the illustration of picture processing by special effect processing, operates for other picture processings, it is possible to as above-mentioned in like manner, do not repeat at this.

1805, providing and indicating template selects interface, this stencil-chosen interface is used for providing multiple information pushing to select template to carry out selecting operation for user.

1806, the selection instruction according to user, obtains and shows selected information pushing template and this pending picture materials.

1807, the information addition instruction according to user, at the correspondence position of picture materials, adds Word message, generates pushed information.

1808, according to user's propelling movement instruction to this pushed information, display propelling movement arranges interface, and this propelling movement arranges interface for determining propelling movement parameter.

1809, according to user, the operational order that arranges on interface is set in this propelling movement, obtains target and push parameter.

1810, send this pushed information to this server and this target pushes parameter so that this server pushes this pushed information to according to this target propelling movement parameter.

Above-mentioned steps 1801-1810 describes an information pushing process including plurality of picture process and picture editor's process.

Referring to Figure 19, embodiments providing a kind of information push-delivery apparatus, this device includes:

Picture materials acquisition module 1901, for obtaining pending picture materials；

Display module 1902, for providing and indicating template selection interface, described stencil-chosen interface is used for providing multiple information pushing to select template to carry out selecting operation for user；

Described display module 1902, is additionally operable to the selection instruction according to user, obtains and show selected information pushing template and described pending picture materials；

Generation module 1903, for according to user's edit operation instruction to described picture materials in described selected information pushing template, carrying out editing and processing to described picture materials, and generate pushed information；

Sending module 1904, for according to user's propelling movement instruction to described pushed information, at least sending described pushed information to server so that described pushed information is pushed by described server.

Alternatively, described picture materials acquisition module 1901 includes:

Initial picture acquiring unit, for obtaining the initial picture of material；

Picture processing unit, for according at least one picture processing operational order to described initial picture of user, processing described initial picture, obtain picture materials.

Alternatively, described picture processing unit, instruction is set for the pushed information specification according to user, described initial picture is carried out image cropping；And/or, instruction is set according to the specially good effect of user, described initial picture is carried out special effect processing；And/or, the information addition instruction according to user, at the correspondence position of described initial picture, add Word message；And/or, the picture rotation instruction according to user, described initial picture is carried out picture rotation；And/or, add instruction according to the frame of user, add frame for described initial picture.

Alternatively, described display module 1902, for the selection instruction according to user, obtains selected pushed information, the appointment region in described selected pushed information is set to white space, generate and show information pushing template.

Alternatively, described generation module 1903, for the picture materials corresponding with each picture target location according to the picture target location that described edit operation instruction is corresponding, carries out picture synthesis, generates pushed information.

Alternatively, described sending module 1904 is according to user's propelling movement instruction to described pushed information, and display propelling movement arranges interface, and described propelling movement arranges interface for determining propelling movement parameter；According to user, the operational order that arranges on interface is set in described propelling movement, obtains target and push parameter；Send described pushed information to described server and described target pushes parameter so that described server pushes the parameter described pushed information of propelling movement to according to described target.

It should be understood that the information push-delivery apparatus that above-described embodiment provides is when information pushing, only it is illustrated with the division of above-mentioned each functional module, in practical application, as desired above-mentioned functions distribution can be completed by different functional modules, it is divided into different functional modules, to complete all or part of function described above by the internal structure of equipment.It addition, the information push-delivery apparatus that above-described embodiment provides belongs to same design with information-pushing method embodiment, it implements process and refers to embodiment of the method, repeats no more here.

Present embodiments providing a kind of terminal, this terminal may be used for the information-pushing method performing to provide in each embodiment above-mentioned.Referring to Figure 20, this terminal 2000 includes:

Terminal 2000 can include RF (RadioFrequency, radio frequency) circuit 110, include the memorizer 120 of one or more computer-readable recording mediums, input block 130, display unit 140, sensor 150, voicefrequency circuit 160, WiFi (WirelessFidelity, Wireless Fidelity) module 170, include the parts such as processor 180 and power supply 190 of or more than one process core.It will be understood by those skilled in the art that the terminal structure shown in Figure 20 is not intended that the restriction to terminal, it is possible to include ratio and illustrate more or less of parts, or combine some parts, or different parts are arranged.Wherein:

RF circuit 110 can be used for receiving and sending messages or in communication process, the reception of signal and transmission, especially, after being received by the downlink information of base station, transfers to one or more than one processor 180 processes；It addition, be sent to base station by relating to up data.Generally, RF circuit 110 includes but not limited to antenna, at least one amplifier, tuner, one or more agitator, subscriber identity module (SIM) card, transceiver, bonder, LNA (LowNoiseAmplifier, low-noise amplifier), duplexer etc..Communicate additionally, RF circuit 110 can also pass through radio communication with network and other equipment.nullThis radio communication can use arbitrary communication standard or agreement，Include but not limited to GSM (GlobalSystemofMobilecommunication，Global system for mobile communications)、GPRS(GeneralPacketRadioService，General packet radio service)、CDMA(CodeDivisionMultipleAccess，CDMA)、WCDMA(WidebandCodeDivisionMultipleAccess,WCDMA)、LTE(LongTermEvolution,Long Term Evolution)、Email、SMS(ShortMessagingService，Short Message Service) etc..

Memorizer 120 can be used for storing software program and module, and processor 180 is stored in software program and the module of memorizer 120 by running, thus performing the application of various function and data process.Memorizer 120 can mainly include storage program area and storage data field, and wherein, storage program area can store the application program (such as sound-playing function, image player function etc.) etc. needed for operating system, at least one function；Storage data field can store the data (such as voice data, phone directory etc.) etc. that the use according to terminal 2000 creates.Additionally, memorizer 120 can include high-speed random access memory, it is also possible to include nonvolatile memory, for instance at least one disk memory, flush memory device or other volatile solid-state parts.Correspondingly, memorizer 120 can also include Memory Controller, to provide processor 180 and the input block 130 access to memorizer 120.

Input block 130 can be used for receiving numeral or the character information of input, and produce the keyboard relevant with user setup and function control, mouse, action bars, optics or trace ball signal and input.Specifically, input block 130 can include Touch sensitive surface 131 and other input equipments 132.Touch sensitive surface 131, also referred to as touching display screen or Trackpad, user can be collected thereon or neighbouring touch operation (such as user uses any applicable object such as finger, stylus or adnexa operation on Touch sensitive surface 131 or near Touch sensitive surface 131), and drive corresponding connecting device according to formula set in advance.Optionally, Touch sensitive surface 131 can include touch detecting apparatus and two parts of touch controller.Wherein, the touch orientation of touch detecting apparatus detection user, and detect the signal that touch operation brings, transmit a signal to touch controller；Touch controller receives touch information from touch detecting apparatus, and is converted into contact coordinate, then gives processor 180, and can receive order that processor 180 sends and be performed.Furthermore, it is possible to adopt the polytypes such as resistance-type, condenser type, infrared ray and surface acoustic wave to realize Touch sensitive surface 131.Except Touch sensitive surface 131, input block 130 can also include other input equipments 132.Specifically, other input equipments 132 can include but not limited to one or more in physical keyboard, function key (such as volume control button, switch key etc.), trace ball, mouse, action bars etc..

Display unit 140 can be used for showing the various graphical user interface of information or the information being supplied to user and the terminal 2000 inputted by user, and these graphical user interface can be made up of figure, text, icon, video and its combination in any.Display unit 140 can include display floater 141, optionally, the form such as LCD (LiquidCrystalDisplay, liquid crystal display), OLED (OrganicLight-EmittingDiode, Organic Light Emitting Diode) can be adopted to configure display floater 141.Further, Touch sensitive surface 131 can cover display floater 141, when Touch sensitive surface 131 detects thereon or after neighbouring touch operation, send processor 180 to determine the type of touch event, on display floater 141, provide corresponding visual output with preprocessor 180 according to the type of touch event.Although in fig. 20, Touch sensitive surface 131 and display floater 141 are to realize input and input function as two independent parts, but in some embodiments it is possible to by integrated to Touch sensitive surface 131 and display floater 141 and realize input and output function.

Terminal 2000 may also include at least one sensor 150, such as optical sensor, motion sensor and other sensors.Specifically, optical sensor can include ambient light sensor and proximity transducer, and wherein, ambient light sensor can regulate the brightness of display floater 141 according to the light and shade of ambient light, proximity transducer when terminal 2000 moves in one's ear, can cut out display floater 141 and/or backlight.One as motion sensor, Gravity accelerometer can detect the size of the acceleration that (is generally three axles) in all directions, can detect that the size of gravity and direction time static, can be used for identifying the application (such as horizontal/vertical screen switching, dependent game, magnetometer pose calibrating) of mobile phone attitude, Vibration identification correlation function (such as pedometer, knock) etc.；Other sensors such as the gyroscope that can also configure as terminal 2000, barometer, drimeter, thermometer, infrared ray sensor, do not repeat them here.

Voicefrequency circuit 160, speaker 161, microphone 162 can provide the audio interface between user and terminal 2000.Voicefrequency circuit 160 can by receive voice data conversion after the signal of telecommunication, be transferred to speaker 161, by speaker 161 be converted to acoustical signal output；On the other hand, the acoustical signal of collection is converted to the signal of telecommunication by microphone 162, voice data is converted to after being received by voicefrequency circuit 160, after again voice data output processor 180 being processed, through RF circuit 110 to be sent to such as another terminal, or voice data is exported to memorizer 120 to process further.Voicefrequency circuit 160 is also possible that earphone jack, to provide the communication of peripheral hardware earphone and terminal 2000.

WiFi belongs to short range wireless transmission technology, and terminal 2000 can help user to send and receive e-mail by WiFi module 170, browse webpage and access streaming video etc., and it has provided the user wireless broadband internet and has accessed.Although Figure 20 illustrates WiFi module 170, but it is understood that, it is also not belonging to must be configured into of terminal 2000, completely can as needed in do not change invention essence scope in and omit.

Processor 180 is the control centre of terminal 2000, utilize various interface and the various piece of the whole mobile phone of connection, it is stored in the software program in memorizer 120 and/or module by running or performing, and call the data being stored in memorizer 120, perform the various functions of terminal 2000 and process data, thus mobile phone is carried out integral monitoring.Optionally, processor 180 can include one or more process core；Preferably, processor 180 can integrated application processor and modem processor, wherein, application processor mainly processes operating system, user interface and application program etc., and modem processor mainly processes radio communication.It is understood that above-mentioned modem processor can not also be integrated in processor 180.

Terminal 2000 also includes the power supply 190 (such as battery) powered to all parts, preferably, it is logically contiguous with processor 180 that power supply can pass through power-supply management system, realizes the functions such as management charging, electric discharge and power managed thereby through power-supply management system.Power supply 190 can also include one or more direct current or alternating current power supply, recharging system, power failure detection circuit, power supply changeover device or the random component such as inverter, power supply status indicator.

Although not shown, terminal 2000 can also include photographic head, bluetooth module etc., does not repeat them here.Specifically in the present embodiment, the display unit of terminal is touch-screen display, and terminal also includes memorizer and one or more than one program, one of them or more than one program are stored in memorizer, and are configured to be performed by one or more than one processor.This or more than one program package are containing being used for performing the instruction of following operation: obtain pending picture materials；Thering is provided and indicating template selects interface, this stencil-chosen interface is used for providing multiple information pushing to select template to carry out selecting operation for user；Selection instruction according to user, obtains and shows selected information pushing template and pending picture materials；According to user's edit operation instruction to this picture materials in this selected information pushing template, this picture materials is carried out editing and processing, and generates pushed information；According to user's propelling movement instruction to this pushed information, at least send this pushed information to server so that this pushed information is pushed by this server

Alternatively, this or more than one program also comprise the instruction for performing following operation:

Obtain the initial picture of material；

According at least one picture processing operational order to described initial picture of user, described initial picture is processed, obtains picture materials.

Pushed information specification according to user arranges instruction, and described initial picture is carried out image cropping；And/or,

Specially good effect according to user arranges instruction, and described initial picture is carried out special effect processing；And/or,

Information addition instruction according to user, at the correspondence position of described initial picture, adds Word message；And/or,

Picture rotation instruction according to user, carries out picture rotation to described initial picture；And/or,

Frame according to user adds instruction, adds frame for described initial picture.

Selection instruction according to user, obtains and shows that selected information pushing template includes:

Selection instruction according to user, obtains selected pushed information, and the appointment region in described selected pushed information is set to white space, generates and shows information pushing template.

According to the picture materials that the picture target location that described edit operation instruction is corresponding is corresponding with each picture target location, carry out picture synthesis, generate pushed information.

According to user's propelling movement instruction to described pushed information, display propelling movement arranges interface, and described propelling movement arranges interface for determining propelling movement parameter；

According to user, the operational order that arranges on interface is set in described propelling movement, obtains target and push parameter；

Send described pushed information to described server and described target pushes parameter so that described server pushes the parameter described pushed information of propelling movement to according to described target.

The embodiment of the present invention additionally provides a kind of computer-readable recording medium, and this computer-readable recording medium can be the computer-readable recording medium comprised in the memorizer in above-described embodiment；Can also be individualism, be unkitted the computer-readable recording medium allocating in terminal.This computer-readable recording medium storage has one or more than one program, and this or more than one program are used for performing above-mentioned information-pushing method by one or more than one processor.

Embodiments providing a kind of graphical user interface, this graphical user interface is used in terminal, and this terminal includes touch-screen display, memorizer and for performing or the more than one processor of or more than one program；This graphical user interface includes: obtain pending picture materials；Thering is provided and indicating template selects interface, described stencil-chosen interface is used for providing multiple information pushing to select template to carry out selecting operation for user；Selection instruction according to user, obtains and shows selected information pushing template and described pending picture materials；According to user's edit operation instruction to described picture materials in described selected information pushing template, described picture materials is carried out editing and processing, and generates pushed information；According to user's propelling movement instruction to described pushed information, at least send described pushed information to server so that described pushed information is pushed by described server.

One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can be completed by hardware, can also be completed by the hardware that program carrys out instruction relevant, described program can be stored in a kind of computer-readable recording medium, storage medium mentioned above can be read only memory, disk or CD etc..

The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all within the spirit and principles in the present invention, any amendment of making, equivalent replacement, improvement etc., should be included within protection scope of the present invention.

Claims

1. an information-pushing method, it is characterised in that described method includes:

Obtain pending picture materials；

2. method according to claim 1, it is characterised in that the pending picture materials of described acquisition includes:

Obtain the initial picture of material；

3. method according to claim 2, it is characterised in that according at least one picture processing operational order to described initial picture of user, described initial picture is processed, obtains picture materials and include:

4. method according to claim 1, it is characterised in that described stencil-chosen interface is for showing multiple pushed information according to different information pushing template generation；

5. method according to claim 1, it is characterised in that according to user's edit operation instruction to described picture materials in described selected information pushing template, carries out editing and processing to described picture materials, and generates pushed information and include:

6. method according to claim 1, it is characterised in that according to user's propelling movement instruction to described pushed information, at least sends described pushed information to server, including:

7. method according to claim 6, it is characterised in that described target pushes parameter and includes at least one in target propelling movement user characteristics, target propelling movement time period, target marked price, target propelling movement approach.

8. an information push-delivery apparatus, it is characterised in that described device includes:

9. device according to claim 8, it is characterised in that described picture materials acquisition module includes:

10. device according to claim 9, it is characterised in that described picture processing unit, arranges instruction for the pushed information specification according to user, described initial picture is carried out image cropping；And/or,

Specially good effect according to user arranges instruction, and described initial picture is carried out special effect processing；And/or, the information addition instruction according to user, at the correspondence position of described initial picture, add Word message；And/or, the picture rotation instruction according to user, described initial picture is carried out picture rotation；And/or, add instruction according to the frame of user, add frame for described initial picture.

11. device according to claim 8, it is characterized in that, described display module, for the selection instruction according to user, obtains selected pushed information, appointment region in described selected pushed information is set to white space, generates and show information pushing template.

12. device according to claim 8, it is characterised in that described generation module, for the picture materials corresponding with each picture target location according to the picture target location that described edit operation instruction is corresponding, carries out picture synthesis, generates pushed information.

13. device according to claim 8, it is characterised in that described sending module is according to user's propelling movement instruction to described pushed information, and display propelling movement arranges interface, and described propelling movement arranges interface for determining propelling movement parameter；According to user, the operational order that arranges on interface is set in described propelling movement, obtains target and push parameter；Send described pushed information to described server and described target pushes parameter so that described server pushes the parameter described pushed information of propelling movement to according to described target.

14. device according to claim 13, it is characterised in that described target pushes parameter and includes at least one in target propelling movement user characteristics, target propelling movement time period, target marked price, target propelling movement approach.