CN105792001A - Information processing method and information processing device - Google Patents
Information processing method and information processing device Download PDFInfo
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- CN105792001A CN105792001A CN201610273358.0A CN201610273358A CN105792001A CN 105792001 A CN105792001 A CN 105792001A CN 201610273358 A CN201610273358 A CN 201610273358A CN 105792001 A CN105792001 A CN 105792001A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4786—Supplemental services, e.g. displaying phone caller identification, shopping application e-mailing
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Business, Economics & Management (AREA)
- Signal Processing (AREA)
- Multimedia (AREA)
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- Accounting & Taxation (AREA)
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- Game Theory and Decision Science (AREA)
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- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract
The invention provides an information processing method and an information processing device. The information processing method comprises the steps of receiving a playing request from a user terminal, wherein the playing request carries user information and media information; determining whether to perform insert playing of an advertisement based on the user information; on condition that insert playing of the advertisement is required, suspending a corresponding streaming media which plays the playing request, and obtaining related historical playing records; determining the kind of a to-be-played advertisement according to the video kind of each historical video in the historical playing records; selecting one or a plurality of advertisement videos which accord with the kind of the to-be-played advertisement; transmitting one or the plurality of advertisement videos to the user terminal for playing; and after a fact that one or the plurality of advertisement video have already played is detected, transmitting the playing request to a streaming media server, and forwarding the streaming media which corresponds with the playing request that is obtained from the streaming media server to the user terminal. According to the information processing method and the information processing device, targeted advertisement playing can be performed on different users.
Description
Technical field
The present invention relates to computerized information field, particularly relate to a kind of information processing method and information processor.
Background technology
Along with the development of computer and network technology, network video technique is closely bound up with daily life, work etc. gradually.Internet video is generally using computer or mobile equipment as user terminal, and by Web Video Service, business provides, with Streaming Media for broadcast format, it is possible to live online or program request.Internet video is it is generally required to independent player, and file format is mainly based upon P2P technology and takies the less stream media format of client resource.Internet video generally using computer or mobile equipment as user terminal, utilizes the IM instruments such as QQ, MSN, carries out a technology or the application of visualization chat.
At present, user is when the Internet video that playing network Video service business provides, it will usually first carry out the broadcasting of advertisement video before being played；Additionally, there is also some modes that stagewise breaks for commercialsy during Internet video is play, but the lasting reproduction time of the only user of this mode institute foundation.
No matter being which kind of mode above, its advertisement play is all fixing or random, and specific aim is poor.
Summary of the invention
The brief overview about the present invention given below, in order to the basic comprehension about certain aspects of the invention is provided.Should be appreciated that this general introduction is not that the exhaustive about the present invention is summarized.It is not intended to determine the key of the present invention or pith, and nor is it intended to limit the scope of the present invention.It is only intended to and provides some concept in simplified form, in this, as the preamble in greater detail discussed after a while.
In consideration of it, the invention provides a kind of information processing method and information processor, with the problem at least solving the method specific aim difference broken for commercialsy before Internet video is play or in broadcasting at present.
According to an aspect of the invention, it is provided a kind of information processing method, described information processing method includes: receiving the playing request of user terminal, described playing request carries user profile and media information；Based on described user profile, it is determined whether break for commercialsy；When judging to break for commercialsy, suspend the Streaming Media play corresponding to described playing request, and obtain the history broadcasting record relevant with described user profile；The video classification of each history video in record is play, it is determined that treat advertisement classification based on described history；Select to treat described in meeting one or more advertisement video of advertisement classification so that total duration of described one or more advertisement video is consistent with the time spot；Described one or more advertisement video is issued to described user terminal play out；And after detecting that described one or more advertisement video finishes playing, send described playing request to streaming media server, and forward the Streaming Media corresponding to the described playing request obtained from described streaming media server to described user terminal.
Further, described information processing method also includes: judge whether user corresponding to described user profile agrees to receive mail；When judging that this user agrees to receive mail, play the video classification of each history video in record based on described history, it is determined that the classification of delivery email；Classification according to the delivery email determined, the email address comprised in described user profile sends corresponding delivery email.
Further, the step of the described classification determining delivery email includes: play the video classification of each history video in record based on described history, determine the product interest pattern of this user so that the classification of described delivery email comprises the product content relevant to this product interest pattern and introduces mail；And play the video classification of each history video in record based on described history, it is determined that the video interest pattern of this user so that comprise the video content relevant to this video interest pattern in the classification of described delivery email and introduce mail.
Further, send in the process of corresponding delivery email at the email address comprised in described user profile, adopt Chinese mugwort guest's this forgetting curve great or its partial trace to determine the frequency sending described delivery email.
Further, play the video classification of each history video in record based on described history and determine that the step treating advertisement classification includes: play the video classification adding up wherein each history video in record in described history, to determine the other frequency of occurrences of each video class of appearance, select one or more video classifications that the frequency of occurrences is the highest；Determine based on one or more video classifications that the described frequency of occurrences is the highest and treat advertisement classification.
According to a further aspect in the invention, additionally providing a kind of information processor, described information processor includes: receive unit, and it is arranged to the playing request receiving user terminal, and described playing request carries user profile and media information；First identifying unit, it is configured for described user profile, it is determined whether break for commercialsy；Processing unit, it is arranged to when judging to break for commercialsy, and suspends the Streaming Media play corresponding to described playing request, and obtains the history broadcasting record relevant with described user profile；First determines unit, and it is configured for described history and plays the video classification of each history video in record, it is determined that treat advertisement classification；Select unit, its be arranged to select to meet described in treat one or more advertisement video of advertisement classification so that total duration of described one or more advertisement video is consistent with the time spot；Issuing unit, it is arranged to and described one or more advertisement video is issued to described user terminal plays out；And detect and transmitting element, it is arranged to after detecting that described one or more advertisement video finishes playing, send described playing request to streaming media server, and forward the Streaming Media corresponding to the described playing request obtained from described streaming media server to described user terminal.
Further, described information processor also includes: the second identifying unit, and it is arranged to whether user corresponding to the described user profile of judgement agrees to receive mail；Second determines unit, and it is arranged to when judging that this user agrees to receive mail, plays the video classification of each history video in record based on described history, it is determined that the classification of delivery email；Push unit, it is arranged to the classification according to the delivery email determined, the email address comprised in described user profile sends corresponding delivery email.
Further, described second determines that unit is arranged to: play the video classification of each history video in record based on described history, determine the product interest pattern of this user so that the classification of described delivery email comprises the product content relevant to this product interest pattern and introduces mail；And play the video classification of each history video in record based on described history, it is determined that the video interest pattern of this user so that comprise the video content relevant to this video interest pattern in the classification of described delivery email and introduce mail.
Further, described push unit sends in the process of corresponding delivery email at the email address comprised in described user profile, adopts Chinese mugwort guest's this forgetting curve great or its partial trace to determine the frequency sending described delivery email.
Further, described first determines that unit is arranged to: play the video classification adding up wherein each history video in record in described history, to determine the other frequency of occurrences of each video class of appearance, selects one or more video classifications that the frequency of occurrences is the highest；And determine based on one or more video classifications that the described frequency of occurrences is the highest and to treat advertisement classification.
By above description it can be seen that the information processing method of the present invention and information processor, advertisement classification to be broadcast determined in the history broadcasting record based on user, it is possible to carry out pointed advertisement respectively for different user and plays.Compared to prior art, the present invention considers the history of user and plays record, play the classification of each video in record based on history and excavate the relatedness between historical record and user interest, thus can play corresponding advertisement video for different user'ss (different history videographs), the historical record for user of playing making advertisement has stronger specific aim, and then the point of interest of user is had stronger specific aim.
In addition, to outside user plays advertisement during user plays video, record can also be play according to its history and push this advertisement to user further, by (video playback complete after) dual combination on line (during video playback) and under line, the specific aim making advertisement is higher, and it can be avoided that sends the wasting of resources that advertisement matter brings and the inconvenience brought to user to all users.
Additionally, adopt Chinese mugwort guest's this forgetting curve great to send advertisement matter, it is possible to deepen user's impression to advertisement matter.The method utilizing the present invention excavates the point of interest of user, and then sends its advertisement interested to it according to Chinese mugwort guest's this forgetting curve great, it is possible to be greatly improved specific aim and the effectiveness of advertisement.
By below in conjunction with the accompanying drawing detailed description to highly preferred embodiment of the present invention, these and other advantage of the present invention will be apparent from.
Accompanying drawing explanation
The present invention by with reference to being better understood below in association with the description given by accompanying drawing, wherein can employ same or analogous accompanying drawing labelling to represent same or like parts in all of the figs.Described accompanying drawing comprises in this manual and is formed the part of this specification together with detailed description below, and is used for being further illustrated by the preferred embodiments of the present invention and explaining principles of the invention and advantage.In the accompanying drawings:
Fig. 1 is the flow chart of an exemplary process of the information processing method schematically showing the present invention；
Fig. 2 is the flow chart of another exemplary process of the information processing method schematically showing the present invention；
Fig. 3 is the block diagram of an example arrangement of the information processor schematically showing the present invention；
Fig. 4 is the block diagram of another example arrangement of the information processor schematically showing the present invention.
It will be appreciated by those skilled in the art that element in accompanying drawing be only used to simple and clear for the purpose of and illustrate, and be not necessarily drawn to scale.Such as, in accompanying drawing, the size of some element is likely to be exaggerated relative to other elements, in order to be favorably improved the understanding to the embodiment of the present invention.
Detailed description of the invention
Hereinafter in connection with accompanying drawing, the one exemplary embodiment of the present invention is described.For clarity and conciseness, all features of actual embodiment are not described in the description.But, it should be recognized that, the process developing any this practical embodiments must be made a lot of decision specific to embodiment, to realize the objectives of developer, such as, meet those restrictive conditions relevant to system and business, and these restrictive conditions may change along with the difference of embodiment.Additionally, it also should be appreciated that, although development is likely to be extremely complex and time-consuming, but for having benefited from those skilled in the art of present disclosure, this development is only routine task.
At this, also need to illustrate be a bit, in order to avoid having obscured the present invention because of unnecessary details, illustrate only in the accompanying drawings and according to the closely-related apparatus structure of the solution of the present invention and/or process step, and eliminate other details little with relation of the present invention.
The embodiment provides a kind of information processing method, information processing method includes: receiving the playing request of user terminal, playing request carries user profile and media information；Based on user profile, it is determined whether break for commercialsy；When judging to break for commercialsy, suspend the Streaming Media play corresponding to playing request, and obtain the history broadcasting record relevant with user profile；The video classification of each history video in record is play, it is determined that treat advertisement classification based on described history；Select to meet one or more advertisement video treating advertisement classification so that total duration of one or more advertisement video is consistent with the time spot；One or more advertisement video is issued to user terminal play out；And after detecting that one or more advertisement video finishes playing, send playing request to streaming media server, and forward from the Streaming Media corresponding to the playing request of streaming media server acquisition to user terminal.
Fig. 1 illustrates the flow chart of an exemplary process 100 of the information processing method of the present invention.As it is shown in figure 1, in this example, exemplary process 100 starts from step S110.
When user should be used for playing network video by the media play on user terminal, when it clicks the plan broadcasting of certain video, this application generates corresponding playing request, and this playing request is sent to the server of correspondence by the Internet.
In step s 110, receiving the playing request of user terminal, playing request carries user profile and media information.Then, step S120 is performed.Wherein, user terminal can be such as computer, or can be the such as mobile terminal device such as mobile phone, panel computer.User profile in playing request such as includes user name, user identity or grade (such as vip user or domestic consumer) etc..
In the step s 120, based on user profile, it is determined whether break for commercialsy: if so, perform step S130；Otherwise, in response to this playing request, directly play the video content that media information is corresponding, that is, do not play advertisement video.
In step s 130, namely when judging to break for commercialsy, suspend the Streaming Media play corresponding to playing request, and obtain the history broadcasting record relevant with user profile.Then, step S140 is performed.Wherein, the history relevant with user profile is play record and is such as included the record of the history video that corresponding user was play by corresponding media play application, this record comprises the relevant information of each history video, such as information such as the title of each history video, address, video classification, reproduction time, brief introduction, duration informations.Optionally, in addition, the history of acquisition plays record can be the record in nearest predetermined amount of time, for instance, it is possible to it is in nearest 1 day, or in nearest 7 days, etc..
In step S140, play the video classification of each history video in record based on described history, it is determined that treat advertisement classification.Then, step S150 is performed.
According to a kind of implementation, the process of step S140 can be accomplished in that plays, in history, the video classification adding up wherein each history video in record, to determine the other frequency of occurrences of each video class of appearance, select one or more video classifications that the frequency of occurrences is the highest；Determine based on one or more video classifications that the frequency of occurrences is the highest and treat advertisement classification.
Wherein, the video classification of each video such as can be marked by the form of label, and each video can only mark a class label, it is also possible to marks multiple class label.Video classification can pre-set, and wherein, set each video classification corresponds respectively to an advertisement classification.
It is to say, the video classification of each Internet video can be preset, and the advertisement classification of each advertisement video can also be preset.Such as, the video classification preset can include parent-offspring's play, cartoon, cuisines variety show, city play, model shows etc., and correspondingly, advertisement classification corresponding to parent-offspring's play can be such as mother and baby's product, advertisement classification corresponding to cartoon can be such as toy for children, and the advertisement classification that cuisines variety show is corresponding can be such as food, and advertisement classification corresponding to city play can be such as article of everyday use, and advertisement classification corresponding to model shows can be such as clothing, etc..
In one example, assume that each video can only mark a class label, if the history of user plays (in 7 days) in record includes 10 history video P1～P10, the video classification of history video P1～P10 is that parent-offspring is acute respectively, parent-offspring is acute, cartoon, cartoon, parent-offspring is acute, parent-offspring is acute, parent-offspring is acute, parent-offspring is acute, cartoon, cuisines variety show, then, known through statistics, history this user is play and is occurred in that parent-offspring's acute (6 times) in record altogether, cartoon (3 times) and 3 kinds of video classifications of cuisines variety show (1 time), and each other frequency of occurrences of video class is respectively as follows: parent-offspring's play 6/10, cartoon 3/10, and cuisines variety show 1/10, wherein the frequency of occurrences is that parent-offspring is acute from high to low, cartoon and cuisines variety show.In this example, it is assumed that the predetermined video classification selecting the frequency of occurrences the highest, then selected is that parent-offspring is acute, according to the category, it is determined that treat that advertisement classification is for mother and baby's product.
In step S150, select to meet one or more advertisement video treating advertisement classification so that total duration of one or more advertisement video is consistent with the time spot.Then, step S160 is performed.
Wherein, the time spot is such as default.Such as, for domestic consumer, the time spot can be preset as 45 seconds, assume to treat that advertisement classification is for mother and baby's product, the advertisement video selecting 3 classifications to be mother and baby's product in advertising database, the duration of every advertisement video is 15 seconds, and then total duration 45 seconds is consistent with the time spot.
In step S160, one or more advertisement video is issued to user terminal and plays out.Then, step S170 is performed.
In step S170, detect whether above-mentioned one or more advertisement video finishes playing, after detecting that one or more advertisement video finishes playing, send playing request to streaming media server, and forward from the Streaming Media corresponding to the playing request of streaming media server acquisition to user terminal.
By above description it can be seen that the information processing method of the present invention is based on the history broadcasting record of user, determine advertisement classification to be broadcast, it is possible to carry out pointed advertisement respectively for different user and play.
Compared to prior art, the present invention considers the history of user and plays record, play the classification of each video in record based on history and excavate the relatedness between historical record and user interest, thus can play corresponding advertisement video for different user'ss (different history videographs), the historical record for user of playing making advertisement has stronger specific aim, and the point of interest hence for user has stronger specific aim.
Fig. 2 illustrates the flow chart of another exemplary process 200 of the information processing method of the present invention.As in figure 2 it is shown, in this example, exemplary process 200 starts from step S210.
In step S210, receiving the playing request of user terminal, playing request carries user profile and media information.Then, step S220 is performed.
In step S220, based on user profile, it is determined whether break for commercialsy: if so, perform step S230；Otherwise, in response to this playing request, directly play the video content that media information is corresponding, that is, do not play advertisement video.
In step S230, namely when judging to break for commercialsy, suspend the Streaming Media play corresponding to playing request, and obtain the history broadcasting record relevant with user profile.Then, step S240 is performed.
In step S240, play the video classification of each history video in record based on described history, it is determined that treat advertisement classification.Then, step S250 is performed.
In step s 250, select to meet one or more advertisement video treating advertisement classification so that total duration of one or more advertisement video is consistent with the time spot.Then, step S260 is performed.
In step S260, one or more advertisement video is issued to user terminal and plays out.Then, step S270 is performed.
In step S270, detect whether above-mentioned one or more advertisement video finishes playing, after detecting that one or more advertisement video finishes playing, send playing request to streaming media server, and forward from the Streaming Media corresponding to the playing request of streaming media server acquisition to user terminal.Then, step S280 is performed.
Above step S210～S270 can adopt the process of the step S110 described by Fig. 1 above in conjunction～S170 similar, and can reach similar technique effect.
In step S280, it is determined that whether user corresponding to user profile agrees to receive mail: if so, perform step S290；Otherwise, do not deal with.
In step S290, namely when judging that this user agrees to receive mail, play the video classification of each history video in record based on history, it is determined that the classification of delivery email.Then, step S292 is performed.
As in figure 2 it is shown, in step S292, the classification according to the delivery email determined, the email address comprised in user profile sends corresponding delivery email.Wherein, send at the email address comprised in user profile in the process of corresponding delivery email, it is possible to adopt Chinese mugwort guest's this forgetting curve great or its partial trace to determine the frequency sending delivery email.
Process by step S280, S290 and S292, to outside user plays advertisement during user plays video, record can also be play according to its history and push this advertisement to user further, by (video playback complete after) dual combination on line (during video playback) and under line, the specific aim making advertisement is higher, and it can be avoided that sends the wasting of resources that advertisement matter brings and the inconvenience brought to user to all users.
According to a kind of implementation, step S290 determining, the step of the classification of delivery email can include following process: play the video classification of each history video in record based on history, determine the product interest pattern of this user so that the classification of delivery email comprises the product content relevant to this product interest pattern and introduces mail；And play the video classification of each history video in record based on history, it is determined that the video interest pattern of this user so that comprise the video content relevant to this video interest pattern in the classification of delivery email and introduce mail.
Such as, the video classification of each history video in record is play based on history, may determine that the other frequency of occurrences of each video class, and then may determine that the classification (or multiple classification) occurring that frequency is the highest, according to the category, the advertisement classification of correspondence can be obtained, other for this commercial paper advertisement matter is sent the mailbox to user termly.
According to a kind of implementation, the frequency sending advertisement matter such as can adopt the frequency in Chinese mugwort guest's this (H.Ebbinghaus) forgetting curve method great.Such as, for a certain bar advertisement selected, select the corresponding advertisement matter of this advertisement, after having watched 20 minutes of Internet video, in the mailbox of this user, send this advertisement matter first；Then after having watched 1 hour of Internet video, in the mailbox of this user, this advertisement matter is sent the 2nd time；In the mailbox of this user, this advertisement matter is sent 2nd time after having watched 1 hour of Internet video；In the mailbox of this user, this advertisement matter is sent 3rd time after having watched 8 hours of Internet video；After having watched 1 day of Internet video, the 4th sends this advertisement matter in the mailbox of this user；After having watched 2 days of Internet video, the 5th sends this advertisement matter in the mailbox of this user；In the mailbox of this user, this advertisement matter is sent 6th time after having watched 6 days of Internet video；Etc..Furthermore, it is possible to the partial trace of employing Ebbinghaus curve is as the frequency sending mail, such as, after having watched 1 day of Internet video, in the mailbox of this user, send this advertisement matter the 1st time；In the mailbox of this user, this advertisement matter is sent 2nd time after having watched 2 days of Internet video；In the mailbox of this user, this advertisement matter is sent 3rd time after having watched 6 days of Internet video；Etc..
As it has been described above, adopt Chinese mugwort guest's this forgetting curve great to send advertisement matter, it is possible to deepen user's impression to advertisement matter.The method utilizing the present invention excavates the point of interest of user, and then sends its advertisement interested to it according to Chinese mugwort guest's this forgetting curve great, it is possible to be greatly improved specific aim and the effectiveness of advertisement.
Additionally, embodiments of the invention additionally provide a kind of information processor, this information processor includes: receive unit, and it is arranged to the playing request receiving user terminal, and playing request carries user profile and media information；First identifying unit, it is configured for user profile, it is determined whether break for commercialsy；Processing unit, it is arranged to when judging to break for commercialsy, and suspends the Streaming Media play corresponding to playing request, and obtains the history broadcasting record relevant with user profile；First determines unit, and it is configured for described history and plays the video classification of each history video in record, it is determined that treat advertisement classification；Selecting unit, it is arranged to selection and meets one or more advertisement video treating advertisement classification so that total duration of one or more advertisement video is consistent with the time spot；Issuing unit, it is arranged to and one or more advertisement video is issued to user terminal plays out；And detect and transmitting element, it is arranged to after detecting that one or more advertisement video finishes playing, and sends playing request to streaming media server, and forwards from the Streaming Media corresponding to the playing request of streaming media server acquisition to user terminal.
Fig. 3 illustrates an example arrangement of information processor 300.As it is shown on figure 3, information processor 300 include receive unit the 310, first identifying unit 320, processing unit 330, first determine unit 340, select unit 350, issue unit 360 and detection and transmitting element 370.
Wherein, receiving unit 310 for receiving the playing request of user terminal, playing request carries user profile and media information.
First identifying unit 320 is for based on user profile, it is determined whether break for commercialsy.
Processing unit 330 is used for when judging to break for commercialsy, and suspends the Streaming Media play corresponding to playing request, and obtains the history broadcasting record relevant with user profile.
First determines that unit 340 is for playing the video classification of each history video in record based on described history, it is determined that treat advertisement classification.
According to a kind of implementation, first determines that unit 340 can be determined and treat advertisement classification by processing as follows: play the video classification adding up wherein each history video in record in history, to determine the other frequency of occurrences of each video class of appearance, select one or more video classifications that the frequency of occurrences is the highest；And determine based on one or more video classifications that the frequency of occurrences is the highest and to treat advertisement classification.
Select unit 350 for selecting to meet one or more advertisement video treating advertisement classification so that total duration of one or more advertisement video is consistent with the time spot.
Issue unit 360 to play out for one or more advertisement video is issued to user terminal.
Detection and transmitting element 370 are for, after detecting that one or more advertisement video finishes playing, sending playing request to streaming media server, and forward from the Streaming Media corresponding to the playing request of streaming media server acquisition to user terminal.
By above description it can be seen that the information processor of the present invention is based on the history broadcasting record of user, determine advertisement classification to be broadcast, it is possible to carry out pointed advertisement respectively for different user and play.
Compared to prior art, the information processor of the present invention considers the history of user and plays record, play the classification of each video in record based on history and excavate the relatedness between historical record and user interest, thus can play corresponding advertisement video for different user'ss (different history videographs), the historical record for user of playing making advertisement has stronger specific aim, and the point of interest hence for user has stronger specific aim.
Fig. 4 illustrates an example arrangement of information processor 400.As shown in Figure 4, information processor 400 includes receiving unit the 410, first identifying unit 420, processing unit 430, first determines unit 440, selects unit 450, issues unit 460, detection and transmitting element the 470, second identifying unit 480, second determines unit 490 and push unit 492.
Wherein, receive unit the 410, first identifying unit 420, processing unit 430, first determine unit 440, select unit 450, issue unit 460 and the function of detection and transmitting element 470 and process can respectively with the function of the corresponding unit shown in Fig. 3 and process identical, and similar effect can be reached, repeat no more here.
In the information processor 400 shown in Fig. 4, the second identifying unit 480 is for judging whether user corresponding to user profile agrees to receive mail.
Second determines that unit 490 is for when the second identifying unit 480 judges that this user agrees to receive mail, playing the video classification of each history video in record based on described history, it is determined that the classification of delivery email.
Push unit 492 is for the classification according to the delivery email determined, the email address comprised in user profile sends corresponding delivery email.Wherein, push unit 492 sends in the process of corresponding delivery email at the email address comprised in user profile, for instance Chinese mugwort guest's this forgetting curve great or its partial trace can be adopted to determine the frequency sending delivery email.
Process by information processor 400, to outside user plays advertisement during user plays video, record can also be play according to its history and push this advertisement to user further, by (video playback complete after) dual combination on line (during video playback) and under line, the specific aim making advertisement is higher, and it can be avoided that sends the wasting of resources that advertisement matter brings and the inconvenience brought to user to all users.
According to a kind of implementation, second determines that unit 490 can play the video classification of each history video in record based on described history, determine the product interest pattern of this user so that the classification of delivery email comprises the product content relevant to this product interest pattern and introduces mail；And play the video classification of each history video in record based on described history, it is determined that the video interest pattern of this user so that comprise the video content relevant to this video interest pattern in the classification of delivery email and introduce mail.
Although the embodiment according to limited quantity describes the present invention, but benefits from above description, those skilled in the art understand, in the scope of the present invention thus described, it can be envisaged that other embodiments.Additionally, it should be noted that the language used in this specification is primarily to purpose that is readable and that instruct and selects, rather than select to explain or limit the theme of the present invention.Therefore, when not necessarily departing from the scope of the appended claims and spirit, many modifications and changes will be apparent from for those skilled in the art.For the scope of the present invention, disclosing that the present invention is done is illustrative and not restrictive, and it is intended that the scope of the present invention be defined by the claims appended hereto.
Claims (10)
1. information processing method, it is characterised in that described information processing method includes:
Receiving the playing request of user terminal, described playing request carries user profile and media information；
Based on described user profile, it is determined whether break for commercialsy；
When judging to break for commercialsy, suspend the Streaming Media play corresponding to described playing request, and obtain the history broadcasting record relevant with described user profile；
The video classification of each history video in record is play, it is determined that treat advertisement classification based on described history；
Select to treat described in meeting one or more advertisement video of advertisement classification so that total duration of described one or more advertisement video is consistent with the time spot；
Described one or more advertisement video is issued to described user terminal play out；And
After detecting that described one or more advertisement video finishes playing, send described playing request to streaming media server, and forward the Streaming Media corresponding to the described playing request obtained from described streaming media server to described user terminal.
2. information processing method according to claim 1, it is characterised in that described information processing method also includes:
Judge whether user corresponding to described user profile agrees to receive mail；
When judging that this user agrees to receive mail, play the video classification of each history video in record based on described history, it is determined that the classification of delivery email；
Classification according to the delivery email determined, the email address comprised in described user profile sends corresponding delivery email.
3. information processing method according to claim 2, it is characterised in that the step of the described classification determining delivery email includes:
The video classification of each history video in record is play, it is determined that the product interest pattern of this user so that comprise the product content relevant to this product interest pattern in the classification of described delivery email and introduce mail based on described history；And play the video classification of each history video in record based on described history, it is determined that the video interest pattern of this user so that comprise the video content relevant to this video interest pattern in the classification of described delivery email and introduce mail.
4. the information processing method according to Claims 2 or 3, it is characterized in that, send in the process of corresponding delivery email at the email address comprised in described user profile, adopt Chinese mugwort guest's this forgetting curve great or its partial trace to determine the frequency sending described delivery email.
5. the information processing method according to any one of claim 1-3, it is characterised in that play the video classification of each history video in record based on described history and determine that the step treating advertisement classification includes:
Play the video classification adding up wherein each history video in record in described history, to determine the other frequency of occurrences of each video class occurred, select one or more video classifications that the frequency of occurrences is the highest；
Determine based on one or more video classifications that the described frequency of occurrences is the highest and treat advertisement classification.
6. information processor, it is characterised in that described information processor includes:
Receiving unit, it is arranged to the playing request receiving user terminal, and described playing request carries user profile and media information；
First identifying unit, it is configured for described user profile, it is determined whether break for commercialsy；
Processing unit, it is arranged to when judging to break for commercialsy, and suspends the Streaming Media play corresponding to described playing request, and obtains the history broadcasting record relevant with described user profile；
First determines unit, and it is configured for described history and plays the video classification of each history video in record, it is determined that treat advertisement classification；
Select unit, its be arranged to select to meet described in treat one or more advertisement video of advertisement classification so that total duration of described one or more advertisement video is consistent with the time spot；
Issuing unit, it is arranged to and described one or more advertisement video is issued to described user terminal plays out；And
Detection and transmitting element, it is arranged to after detecting that described one or more advertisement video finishes playing, send described playing request to streaming media server, and forward the Streaming Media corresponding to the described playing request obtained from described streaming media server to described user terminal.
7. information processor according to claim 6, it is characterised in that described information processor also includes:
Second identifying unit, it is arranged to whether user corresponding to the described user profile of judgement agrees to receive mail；
Second determines unit, and it is arranged to when judging that this user agrees to receive mail, plays the video classification of each history video in record based on described history, it is determined that the classification of delivery email；
Push unit, it is arranged to the classification according to the delivery email determined, the email address comprised in described user profile sends corresponding delivery email.
8. information processor according to claim 7, it is characterised in that described second determines that unit is arranged to:
The video classification of each history video in record is play, it is determined that the product interest pattern of this user so that comprise the product content relevant to this product interest pattern in the classification of described delivery email and introduce mail based on described history；And play the video classification of each history video in record based on described history, it is determined that the video interest pattern of this user so that comprise the video content relevant to this video interest pattern in the classification of described delivery email and introduce mail.
9. the information processor according to claim 7 or 8, it is characterised in that described push unit determines, for adopting Chinese mugwort guest's this forgetting curve great or its partial trace, the frequency sending described delivery email.
10. the information processor according to any one of claim 6-8, it is characterised in that described first determines that unit is arranged to:
Play the video classification adding up wherein each history video in record in described history, to determine the other frequency of occurrences of each video class occurred, select one or more video classifications that the frequency of occurrences is the highest；And determine based on one or more video classifications that the described frequency of occurrences is the highest and to treat advertisement classification.
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| CN105792001B (en) | 2017-05-03 |
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