CN105761108A - Method for advertisement bidding with mobile terminal emoticons as media - Google Patents
Method for advertisement bidding with mobile terminal emoticons as media Download PDFInfo
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- CN105761108A CN105761108A CN201610090022.0A CN201610090022A CN105761108A CN 105761108 A CN105761108 A CN 105761108A CN 201610090022 A CN201610090022 A CN 201610090022A CN 105761108 A CN105761108 A CN 105761108A
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- expression
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Physics & Mathematics (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Marketing (AREA)
- Entrepreneurship & Innovation (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Probability & Statistics with Applications (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Telephonic Communication Services (AREA)
Abstract
The invention discloses a method for advertisement bidding with mobile terminal emoticons as media, and belongs to the filed of communication technology. The method comprises the following steps: a first step of classifying mobile phone APPs in accordance with APP type, APP user group, APP using scenario through a third party data platform, establishing corresponding user emoticon databases targeting different types of mobile phone APPs; a second step of uniting all user emoticon databases and forming an emoticon shopping mall type advertisement platform, playing emoticon advertisement targeting each type of mobile phone APPs and corresponding users; a third step of calculating times of emoticon downloading and exposure by each type of mobile phone APPs users, charging in accordance with the times of emoticon downloading and exposure. The method combines mobile terminal emoticons and advertisement bidding closely, which increases benefits of emoticon makers.
Description
Technical field
The present invention relates to communication technical field, realize, more particularly, it relates to a kind of, the advertisement price competing method being medium with mobile terminal expression.
Background technology
Along with the fast development of modern economy, increasing expression is used in the chat process of people, and the use of expression has had become as the important social ingredient of all kinds of mobile phone A PP, is often used in replacement literal expression.The expression platform in application is progressively set up in the application such as wechat, Line, Facebook, and expression platform progressively becomes outside independent of application, it is possible to the platform shared by multiple application.Expression platform is collected and is widely applied and user profile, and simultaneously abundant expression operating room provides expression bag design for expression platform.Brand Marketing business (such as luxury car, luxurious ornaments bag etc.) achieves sufficiently large brand exposure power of influence by platform of expressing one's feelings.Bid advertisement is that one is independently thrown in by user, autonomous management, according to the novel network advertisement form that effect of advertising are paid.Current bid advertisement is become more and more popular by the advantage of self, but can expression be combined well with advertisement bidding but without a clear and definite method.
Summary of the invention
1. invention to solve the technical problem that
It is an object of the invention to solve there is presently no the problem that expression can be combined well by a clear and definite method with advertisement bidding, it is provided that a kind of realize the advertisement price competing method being medium with mobile terminal expression.Mobile terminal expression is combined closely by the method with advertisement bidding, considerably increases the income of expression producer.
2. technical scheme
For reaching above-mentioned purpose, technical scheme provided by the invention is:
The a kind of of the present invention realizes the advertisement price competing method being medium with mobile terminal expression, the steps include:
Step one: using crowd, APP to use scene to classify according to APP classification, APP mobile phone APP, mode classification passes through third party's data platform, sets up corresponding user for different types of mobile phone A PP and expresses one's feelings storehouse；
Step 2: join together in storehouse of all users being expressed one's feelings, forms expression store formula advertising platform, carries out expression advertisement putting for all kinds of mobile phone A PP and user thereof；
Step 3: add up all kinds of mobile phone A PP user and carry out the number of times that expression is downloaded and exposed, downloads according to expression and the number of times of exposure is charged.
Further, described mobile phone A PP includes automobile friend APP and APP is washed in a pan in sea.
Further, described third party's data platform includes FabricDigits and TalkingData.
Further, described user express one's feelings storehouse include luxurious car expression storehouse and cosmetics expression storehouse.
Further, described exposure charge collects 10-20 dollar according to every thousand person-times.
3. beneficial effect
Adopt technical scheme provided by the invention, compared with prior art, have the advantages that
The present invention is directed to all kinds of mobile phone A PP and user carries out expression advertisement putting, the number of times carrying out expression download and exposure by adding up all kinds of mobile phone A PP user is charged, thus mobile terminal expression being combined closely with advertisement bidding well, considerably increase the income of expression producer.
Detailed description of the invention
Below in conjunction with embodiment, the invention will be further described:
Embodiment 1
The a kind of of the present embodiment realizes the advertisement price competing method being medium with mobile terminal expression, the steps include: step one: use crowd, APP to use scene to classify according to APP classification, APP mobile phone APP, mode classification passes through FabricDigits third party's data platform, setting up corresponding user for different types of mobile phone A PP to express one's feelings storehouse, above-mentioned mobile phone A PP includes automobile friend APP, APP is washed in a pan in sea, chat APP etc.；Step 2: join together in storehouse of all users being expressed one's feelings, formation expression store formula advertising platform, carry out expression advertisement putting for all kinds of mobile phone A PP and user thereof, above-mentioned user expresses one's feelings, and storehouse includes luxurious car expression storehouse, storehouse expressed one's feelings by cosmetics, weather expresses one's feelings storehouse etc.；Step 3: add up all kinds of mobile phone A PP user and carry out the number of times that expression is downloaded and exposed, downloads according to expression and the number of times of exposure is charged, and wherein exposure expenses standard collects 10 dollars according to every thousand person-times.The present invention is directed to all kinds of mobile phone A PP and user carries out expression advertisement putting, the number of times carrying out expression download and exposure by adding up all kinds of mobile phone A PP user is charged, thus mobile terminal expression being combined closely with advertisement bidding well, considerably increase the income of expression producer.
Embodiment 2
The a kind of of the present embodiment realizes the advertisement price competing method being medium with mobile terminal expression, the steps include: step one: use crowd, APP to use scene to classify according to APP classification, APP mobile phone APP, mode classification passes through TalkingData third party's data platform, setting up corresponding user for different types of mobile phone A PP to express one's feelings storehouse, above-mentioned mobile phone A PP includes automobile friend APP, APP is washed in a pan in sea, chat APP etc.；Step 2: join together in storehouse of all users being expressed one's feelings, formation expression store formula advertising platform, carry out expression advertisement putting for all kinds of mobile phone A PP and user thereof, above-mentioned user expresses one's feelings, and storehouse includes luxurious car expression storehouse, storehouse expressed one's feelings by cosmetics, weather expresses one's feelings storehouse etc.；Step 3: add up all kinds of mobile phone A PP user and carry out the number of times that expression is downloaded and exposed, downloads according to expression and the number of times of exposure is charged, and wherein exposure expenses standard collects 15 dollars according to every thousand person-times.The present invention is directed to all kinds of mobile phone A PP and user carries out expression advertisement putting, the number of times carrying out expression download and exposure by adding up all kinds of mobile phone A PP user is charged, thus mobile terminal expression being combined closely with advertisement bidding well, considerably increase the income of expression producer.
Embodiment 3
The a kind of of the present embodiment realizes the advertisement price competing method being medium with mobile terminal expression, the steps include: step one: use crowd, APP to use scene to classify according to APP classification, APP mobile phone APP, mode classification passes through FabricDigits third party's data platform, setting up corresponding user for different types of mobile phone A PP to express one's feelings storehouse, above-mentioned mobile phone A PP includes automobile friend APP, APP is washed in a pan in sea, chat APP etc.；Step 2: join together in storehouse of all users being expressed one's feelings, formation expression store formula advertising platform, carry out expression advertisement putting for all kinds of mobile phone A PP and user thereof, above-mentioned user expresses one's feelings, and storehouse includes luxurious car expression storehouse, storehouse expressed one's feelings by cosmetics, weather expresses one's feelings storehouse etc.；Step 3: add up all kinds of mobile phone A PP user and carry out the number of times that expression is downloaded and exposed, downloads according to expression and the number of times of exposure is charged, and wherein exposure expenses standard collects 20 dollars according to every thousand person-times.The present invention is directed to all kinds of mobile phone A PP and user carries out expression advertisement putting, the number of times carrying out expression download and exposure by adding up all kinds of mobile phone A PP user is charged, thus mobile terminal expression being combined closely with advertisement bidding well, considerably increase the income of expression producer.
Schematically the present invention and embodiment thereof being described above, this description does not have restricted, and actual method is not limited thereto.So, if those of ordinary skill in the art is enlightened by it, when without departing from the invention objective, design the frame mode similar to this technical scheme and embodiment without creationary, protection scope of the present invention all should be belonged to.
Claims (5)
1. the advertisement price competing method that a kind realizes is medium with mobile terminal expression, it is characterised in that: the steps include:
Step one: using crowd, APP to use scene to classify according to APP classification, APP mobile phone APP, mode classification passes through third party's data platform, sets up corresponding user for different types of mobile phone A PP and expresses one's feelings storehouse；
Step 2: join together in storehouse of all users being expressed one's feelings, forms expression store formula advertising platform, carries out expression advertisement putting for all kinds of mobile phone A PP and user thereof；
Step 3: add up all kinds of mobile phone A PP user and carry out the number of times that expression is downloaded and exposed, downloads according to expression and the number of times of exposure is charged.
2. according to claim 1 a kind of realize the advertisement price competing method being medium with mobile terminal expression, it is characterised in that: described mobile phone A PP includes automobile friend APP and APP is washed in a pan in sea.
3. according to claim 1 and 2 a kind of realize the advertisement price competing method being medium with mobile terminal expression, it is characterised in that: described third party's data platform includes FabricDigits and TalkingData.
4. according to claim 3 a kind of realize the advertisement price competing method being medium with mobile terminal expression, it is characterised in that: described user storehouse of expressing one's feelings includes luxurious car expression storehouse and cosmetics expression storehouse.
5. according to claim 4 a kind of realize the advertisement price competing method being medium with mobile terminal expression, it is characterised in that: described exposure charge collects 10-20 dollar according to every thousand person-times.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610090022.0A CN105761108A (en) | 2016-02-17 | 2016-02-17 | Method for advertisement bidding with mobile terminal emoticons as media |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610090022.0A CN105761108A (en) | 2016-02-17 | 2016-02-17 | Method for advertisement bidding with mobile terminal emoticons as media |
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| CN105761108A true CN105761108A (en) | 2016-07-13 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201610090022.0A Pending CN105761108A (en) | 2016-02-17 | 2016-02-17 | Method for advertisement bidding with mobile terminal emoticons as media |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106533902A (en) * | 2016-10-19 | 2017-03-22 | 北京奇虎科技有限公司 | Expression recommendation method and device on smart terminal |
| CN106658069A (en) * | 2016-12-16 | 2017-05-10 | 华扬联众数字技术股份有限公司 | Method and device for advertisement putting |
| CN106934663A (en) * | 2017-05-05 | 2017-07-07 | 重庆工业职业技术学院 | The mobile advertising that a kind of user bears interest delivers business model and application method |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103929460A (en) * | 2013-01-16 | 2014-07-16 | 三星电子（中国）研发中心 | Method for obtaining state information of contact and mobile device |
| CN104540113A (en) * | 2014-12-01 | 2015-04-22 | 苏州乐米信息科技有限公司 | Method for establishing application (APP) fee charging channel |
-
2016
- 2016-02-17 CN CN201610090022.0A patent/CN105761108A/en active Pending
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103929460A (en) * | 2013-01-16 | 2014-07-16 | 三星电子（中国）研发中心 | Method for obtaining state information of contact and mobile device |
| CN104540113A (en) * | 2014-12-01 | 2015-04-22 | 苏州乐米信息科技有限公司 | Method for establishing application (APP) fee charging channel |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106533902A (en) * | 2016-10-19 | 2017-03-22 | 北京奇虎科技有限公司 | Expression recommendation method and device on smart terminal |
| CN106533902B (en) * | 2016-10-19 | 2019-07-19 | 北京安云世纪科技有限公司 | Expression recommended method and device on a kind of intelligent terminal |
| CN106658069A (en) * | 2016-12-16 | 2017-05-10 | 华扬联众数字技术股份有限公司 | Method and device for advertisement putting |
| CN106934663A (en) * | 2017-05-05 | 2017-07-07 | 重庆工业职业技术学院 | The mobile advertising that a kind of user bears interest delivers business model and application method |
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Application publication date: 20160713 |