CN105704229A

CN105704229A - Online position point linkage method based on omni-channel offline entity terminal

Info

Publication number: CN105704229A
Application number: CN201610148567.2A
Authority: CN
Inventors: 王斌
Original assignee: Individual
Current assignee: Individual
Priority date: 2016-03-16
Filing date: 2016-03-16
Publication date: 2016-06-22

Abstract

The invention discloses an online position point linkage method based on an omni-channel offline entity terminal. A basic terminal point linkage device with a unified standard is laid for the omni-channel offline entity terminal; a user adopts an intelligent mobile terminal to trigger and activate the basic terminal point linkage device through a two-dimensional code, an NFC, ultrasonic waves or other technical means, automatic and precise positioning and data acquisition on the basic terminal point linkage device and the user intelligent mobile terminal are further realized by a backstage center server, the backstage center server database obtains an optimal adaptation scheme in the point coverage range through big data analysis and calculation according to the current subjective demands of the user, information supply and all functional life service adapted to the current rich demands of the user can be presented on the screen of the intelligent mobile terminal in a butt joint mode, backstage unified standard linkage mechanism service is built synchronously, the offline omni-channel entity terminals can be unified effectively, and the terminal life quality and the consumption level of people are wholly enhanced.

Description

Go into battle position, place interlock method based on the line of entity terminal under full channel line

Technical field

Present invention relates particularly to a kind of go into battle position, place interlock method based on the line of entity terminal under full channel line。

Background technology

When we walk in the street, no matter it is the mobile phone A PP in hands, or any poster, display screen or billboard around, for " central processing unit " of day by day " slack in work " in " human brain " this theory of evolution, these scrappy, mixed and disorderly information carriers and medium point be all single, unilateral, fuzzy, isolate。This has just been doomed to make target audience to be formed really effectively to be worth memory from the beginning, but this be also the formation of such a we is often deliberately avoided undisputable fact: range limits to, precision deficiency, validity bottleneck。

From the beginning, screen is exactly that a kind of simple, passive, subjective, stiff information passes on carrier。The Internet and media industry giants excessively focus on channel and lay and present the product development of technology, and do not have, be also impossible to be put into center of gravity the uniformity of entity terminal, linkage, functional and interactive on, this is in the brand-new motive objects networking epoch being about to sweep over, and is not rationality, non-science, even fatal naturally。

Although increasing enterprise also begin to attempt as Quick Response Code, ultrasound wave, NFC mobile adaptive end Function Integration Mechanism, but this fundamentally still also rests in the problem for hardware and the optimization and upgrading presenting technology, thus being doomed have restriction layer by layer and bottleneck on the application of C end, experience, arrival and the most key conversion ratio。

How effectively full channel entity terminal under unified line, and the terminal of the overall people of lifting lives and level of consumption, becomes the problem needing now solution badly。

Summary of the invention

The invention aims to the deficiency overcoming prior art to exist, one is provided can effectively to unify full channel entity terminal under line, and a whole set of perfect terminal ecology joint-action mechanism, and then field General Promotion people's terminal qualities of the life such as business, public good, government utility, public society based on full channel line under the line of entity terminal go into battle position, place interlock method。

The present invention is achieved by the following technical solutions: a kind of goes into battle position, place interlock method based on the line of entity terminal under full channel line, under full channel line, entity terminal lays the base terminal point position linkage of unified standardization, user adopts hands machine, panel computer, the intelligent mobile terminals such as intelligence wearing pass through Quick Response Code, NFC, this base terminal point position linkage is carried out triggering activation by ultrasound wave or other technological means, and then realize backstage central server being automatically accurately positioned and data acquisition this base terminal point position linkage and user's intelligent mobile terminal, backstage central server database calculates the optimization adaptation scheme in this some position coverage according to the subjective demand that user is current by big data analysis, on the screen of intelligent mobile terminal, docking presents the information supply and all functionalization services for life that adapt to user's currently abundant demand, and synchronize the backstage unified standardization joint-action mechanism service set up。

Described backstage central server is positioned by real-time system, finds the base terminal point position linkage around certain intelligent mobile terminal, and the positional information of base terminal point position linkage is sent to this intelligent mobile terminal。

Described intelligent mobile terminal is activated by Quick Response Code, NFC, ultrasound wave or other technological means after the base terminal point position linkage of certain some position, in this intelligent mobile terminal region the base terminal point position linkage of a little position presented freeman's data entries of real-time release on all same day in target zone by described backstage central server database Auto-matching, and based on this basic platform, carry all commercial function modules and SNS social activity module。

Described intelligent mobile terminal activates the mode accessed by Quick Response Code, NFC, ultrasound wave or other technological means, instant message, evaluation, demand and message is loaded to the base terminal point position linkage of end point position, and it is synchronized to backstage central server, described backstage central server is analyzed according to big data and LBS comprehensive parameters, implement end point position linkage intelligence automatic, Scoped to issue, or the theme APP of the intelligent mobile terminal being interfaced directly in all scopes。

Under traditional motive objects networking thinking, everyone is bundled by mobile phone screen one piece slight for we, it is all of that to present and pass on be all passive, and in this epoch motive objects networking Social Ecology, just should based on artificial basic, real world, mobile phone and screen are only merely an instrument。People are retracted " the entity terminal commercial age " of real world from " screen message commercial age " by the method for the present invention again, from three below angle, are optimized in existing conventional internet market environment and general layout comprehensively:

First, range:

Everyone patience is limited, screen in everyone mobile phone is also limited, if the time in daily for people leisure gap is called " chip time ", that is chosen some in magnanimity APP and can realize the probability of effectively experience, then be " fragment of the fragment in fragment "；Therefore, subordinate act is said traditionally: people will not unexpectedly go to rout up mobile phone point the moment and open certain APP；And based on the ubiquitous entity end message entrance of real world, it is only correct " unfolding mode " of people's life。

Second, precision:

For existing " screen message epoch ", no matter mobile phone A PP, Focus building large-size screen monitors, outdoor billboard, the micro-film of network, all and be absent from " precisely big data " and " accurately mating demand " of absolute sense, all preferences of target audience, interest, consumption habit, behavioral pattern are all only merely by big data " guessing " and " calculation " out；And objectively, only when people just can be referred to as real complete " effectively big data " accurately after having come non-real end in person and then having formed visible and palpable behavior and experience, unified internet terminal entrance is namely laid layout and lives to real world the meaning in each corner by this。

3rd, validity:

No matter existing " NFC ", " shaking ", " ultrasound wave " extensively praised highly etc. how magnificent novelty of technology, eventually only it is merely access means or the presentation mode of a kind of hardware art, rest on the low latitudes problem of " base interface ", in fact this demand with product itself and service there is no relation, remain unchanged and persist in passively stiff present and reception and registration is doomed to move towards bottleneck；So " Product Experience " that true kernel is worth just should be puted forth effort on " verity ", " interactive " and " interest " absorbedly, so from the aggressive sensibility of user's heart, it will be just the basic road in following non-real end market。

Relative to prior art, the concrete advantage of the present invention and difference:

1, more original " Quick Response Code is only used as a basic function redirecting link " distillation is " the standardization capital construction instrument that Quick Response Code becomes unified full channel display terminal "；

2, more original " limitation of planarization Internet portal and bottleneck " distillation is " entrances in motive objects networking epoch ubiquitous in real world "；

3, the possibility of unified wired lower entity trade company is realized；

4, the General integral system of full channel business terminal market under the unified line of realization, and market circulation application rule and mechanism；

5, the endowed rule of consolidated entity end product is realized, it is achieved overall situation Internet of Things is information-based, it is simple to the macroscopic view monitoring in market and Guan Su。

The present invention can full channel entity terminal under unified standard line quickly and efficiently, optimize terminal ecologic structure, build brand-new terminal market environment, and in the non-real end quality of the life of the field General Promotion people such as business, public good, government utility, public society。

Accompanying drawing explanation

Fig. 1 is the basic principle schematic diagram of the present invention；

Fig. 2 is the principle schematic of [location/identify] link；

Fig. 3 is the principle schematic of [adaptive/to activate] link；

Fig. 4 is the principle schematic of [checking/authority] link；

Fig. 5 is the principle schematic of [business/linkage] link；

Fig. 6 is the principle schematic of [coupling/connect] link；

Fig. 7 is the principle schematic of [SNS/ is interactive] social link；

Fig. 8 is the principle schematic of [issue/information] link；

Fig. 9 is the principle schematic of [theme/linkage] link；

Figure 10 is the principle schematic of [comprehensive/service] link。

Detailed description of the invention

The position linkage scale of base terminal point is laid in entity terminal under full channel line by the present invention, with " Quick Response Code " for the identification and the application hands section that present core, integrate " NFC chip " further, " LBS backstage ", " sensing photographic head ", technology such as " ultrasound wave ", by the intelligent mobile terminal APP Quick Response Code barcode scanning to base terminal point position linkage, activate base terminal point position linkage, realize backstage central server being automatically accurately positioned base terminal point position linkage and intelligent mobile terminal, backstage central server calculates the optimization adaptation scheme in this entity area according to the currently practical demand of user by big data analysis, on the screen of intelligent mobile terminal, docking presents the information supply and consumption service information that adapt to the currently practical demand of user。Simultaneously, apply the various displayings " consumer interaction's theme " of supporting standardization trade company joint-action mechanism, business rules and stand-alone development, realize the unified terminal linkage of whole nationization whole people's level, realize the notable optimization and upgrading for non-real end quality of the life in every field such as business, public good, government utility, public societies comprehensively。

Referring to Fig. 1, [linkage of terminal unification/backstage], linkage point position device is laid at full channel terminal, passerby or client can clap code according to the currently practical demand of oneself, backstage central server moment is automatically accurately positioned and calculates optimization adaptation scheme with big data analysis, presents, in mobile phone (or other portable intelligent terminals) docking, the information supply and consumption service that adapt to the currently practical demand of user。

Referring to Fig. 2, [location/identify] link, such as passerby's first, distal center backstage navigates to it by GPS around linkage point position device at one's side, and the very first time is tipped out by mobile phone；(range of application: thematic map, LBS precise positioning etc.)。

Referring to Fig. 3, [adaptive/to activate] link, code clapped by passerby's first mobile phone, momentary activation point position device, being fed back by area information here and now in center, far-end backstage, after the terminal data with background server forms the instant service plan optimizing adaptation, feedback is presented on the mobile phone screen of first；(range of application: the big datumization background information Optimized Matching of range searching functional module presents)。

Referring to Fig. 4, [checking/authority] link, according to parameter items such as the identity of first, prestige, service class, carry out the activation and the certification that synchronize, authorize first current corresponding authority applicatory, and then the licensing function in docking authority, as: whether there is " open precious case " qualification and " precious case " corresponding amount of rewarding of outputing is how many；(range of application: open the terminal immediate interactive trivial games etc. such as precious case)。

Referring to Fig. 5, [business/linkage] link, according to parameter items such as the identity of first, prestige, service class, carry out the activation and the certification that synchronize, authorize first current corresponding authority applicatory, so the licensed service in docking authority as: redirect after click through optimizing objective possible within the scope of the respective regions that presents；(range of application: common point position and the diversion linked of terminal trade company, accept linkage etc. under terminal trade company and the line of all existing O2O platform service business)。

Referring to Fig. 6, [coupling/connect] link, after passerby's first activates certain some position, in its region a little position present, by backstage Auto-matching, the passerby issued on all same day in target zone and submit data entries (in chronological sequence display) to, and based on this basic platform, carry all commercial function modules and SNS social activity module；(range of application: the business linkage of region trade company, the social activity of region immediate interactive etc.)。

Referring to Fig. 7, [SNS/ interactive] link, in the linkage social activity module that this case project relates to, the virtual warrant form that people unacquainted in region puts on record with real name is linked together, to guarantee safety in stranger's social activity process and privacy concern；(range of application: the free matching module in Regional Linking social activity immediately, the integration in linkage demand information bill/order platform circulate and transfer accounts)。

Referring to Fig. 8, [issue/information] link, passerby's first freely can load instant message for concrete end point position, evaluate demand, message, and is synchronized to background server in moment, and then comprehensively analyzes enforcement automatic Scoped end point position linkage intelligence according to big data and LBS and issue；(range of application: advertisement putting, the unified information real-time release in the whole nation etc.)。

Referring to Fig. 9, [theme/linkage] link, passerby's first is all loads the record entry uploaded in end point position, backstage and LBS terminal technology will be passed through further, make the user of (or accurate adaptive object) handheld terminal in all scopes, obtain specified point position trigger adaptation power (uniqueness, the accurate of exclusiveness mate), be able to unlimited terminal linkage activity planning exploitation imagination space；(range of application: whole nation level cross-domain large-scale commercial applications transboundary/public good linkage Theme activity, such as whole people's contest, whole nation recruitment, cross-domain blind date reality TV show etc.)。

Referring to Figure 10, [comprehensive/service] link, the concept that all information entries uploaded in the loading of end point position of passerby's first are able to " putting list on someone's head " is freely issued, further by backstage and LBS terminal technology, it is interfaced directly in the theme APP of all scopes interior (or accurate adaptive object) handheld terminal, thus realizing the real-time mobile informatiom interconnection of maximum-norm；(range of application: lost article is sought help, search notice, offender's wanted circular etc.)。

The present invention arranges classification by planning, can be divided into: " trade company's point position ", " common point position " and " customization point position "。Wherein, " trade company's point position " is laid mainly for the terminal of trade company of full channel Xian Xia entity businessman；" common point position " is laid for the terminal of full channel public place Yu communal facility；" customization point position " customizes plateform system mainly for the enterprise having special terminal requirements。

User is by directly triggering/activating entity terminal linkage, the adaptation scheme after optimization is calculated with big data analysis immediately via being accurately positioned of backstage, and then presenting, in intelligent mobile terminal docking, the information supply and consumption service that adapt to the currently practical demand of user, the service that can dock acquisition includes: 1, the merchant list in scope and positioning map；2, the theme and current active today of trade company's real-time update in scope；3, in scope, the detailed information of trade company is recommended with characteristic；4, directly get trade company today can preferential ticket；5, login trade company WiFi is automatically activated；6, the public's activity real time information in scope (as voted under star's meet-and-greet, line under love public good roadshow, line)；7, the economical topics activity real time information in scope (as APP downloads, investigates questionnaire with lottery with lottery)；8, " neck certificate machine " function terminal (barcode scanning namely obtain Free prize draw certificate, Gift Voucher, be of use certificate, coupons, reward voucher, experience certificate)；9, trip partner's reserve terminal is dodged；10, consumer's comment terminal；11, instant social terminal (such as love and marriage, friend-making) in scope；12, real-time phonetic message；13, common commercial integration " ATM " function terminal (exchange of integration, storage, extraction)；14, " amount dealer's machine " function terminal (lottery ticket directly purchase, pick items list is directly purchased, transportation card/Mobile phone card/card of game points is supplemented with money)；15, in regional extent, lost article is reported lost property to the authorities and notice on lost property to be claimed terminal；16, in regional extent, population is wandered away and notice on lost property to be claimed terminal；17, offender orders to arrest real-time release terminal；18, Instant-Counseling seek help terminal 19, whole nation grave news real time information is unified issues；20, other。

Trade company authorizes by being somebody's turn to do the authority of " small entity terminal linkage ", is able to freely be defined the various operation demands putting position device belonging to trade company easily by backstage, and applicable function services includes: 1, from editor trade company theme today and current active；2, self-defined trade company WiFi switch and propelling movement information content；3, slitless connection wired upper O2O electricity business's service platform line under terminal activate；4, the real data of terminal trade company passenger flow；5, the convenient large-scale commercial applications Theme activity (such as double; two 11, Valentine's Day) getting involved whole nation linkage；6, consumer's LBS water conservancy diversion of all " common point position " in residing scope is easily docked；7, easily accept the fixed point of the various preferential ticket that all " common point position " grants passenger flow in residing scope to use；8, other。

Finally should be noted that; above content is only in order to illustrate technical scheme; but not limiting the scope of the invention, simple modification that technical scheme is carried out by those of ordinary skill in the art or equivalent replace, all without departing from the spirit and scope of technical solution of the present invention。

Claims

1. go into battle position, place interlock method based on the line of entity terminal under full channel line for one kind, it is characterized in that: under full channel line, entity terminal lays the base terminal point position linkage of unified standardization, user adopts hands machine, panel computer, the intelligent mobile terminals such as intelligence wearing pass through Quick Response Code, NFC, this base terminal point position linkage is carried out triggering activation by ultrasound wave or other technological means, and then realize backstage central server being automatically accurately positioned and data acquisition this base terminal point position linkage and user's intelligent mobile terminal, backstage central server database calculates the optimization adaptation scheme in this some position coverage according to the subjective demand that user is current by big data analysis, on the screen of intelligent mobile terminal, docking presents the information supply and all functionalization services for life that adapt to user's currently abundant demand, and synchronize the backstage unified standardization joint-action mechanism service set up。

2. according to claim 1 go into battle position, place interlock method based on the line of entity terminal under full channel line, it is characterized in that: described backstage central server is positioned by real-time system, find the base terminal point position linkage around certain intelligent mobile terminal, and the positional information of base terminal point position linkage is sent to this intelligent mobile terminal。

3. according to claim 1 go into battle position, place interlock method based on the line of entity terminal under full channel line, it is characterized in that: described intelligent mobile terminal passes through Quick Response Code, NFC, after ultrasound wave or other technological means activate the base terminal point position linkage of certain some position, in this intelligent mobile terminal region the base terminal point position linkage of a little position presented freeman's data entries of real-time release on all same day in target zone by described backstage central server database Auto-matching, and based on this basic platform, carry all commercial function modules and SNS social activity module。

4. according to claim 1 go into battle position, place interlock method based on the line of entity terminal under full channel line, it is characterized in that: described intelligent mobile terminal passes through Quick Response Code, NFC, ultrasound wave or other technological means activate the mode accessed, instant message is loaded to the base terminal point position linkage of end point position, evaluate, demand and message, and it is synchronized to backstage central server, described backstage central server is analyzed according to big data and LBS comprehensive parameters, implement automatically, the end point position linkage intelligence of Scoped is issued, or the theme APP of the intelligent mobile terminal being interfaced directly in all scopes。