CN105550184B - A kind of information acquisition method and device - Google Patents
A kind of information acquisition method and device Download PDFInfo
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- CN105550184B CN105550184B CN201410602662.6A CN201410602662A CN105550184B CN 105550184 B CN105550184 B CN 105550184B CN 201410602662 A CN201410602662 A CN 201410602662A CN 105550184 B CN105550184 B CN 105550184B
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Abstract
This application discloses a kind of information acquisition methods, to solve the problems, such as that may cause user behavior data by way of the behavior of URL jumped to track user omits.It include: to detect that user buries a little corresponding click behavior webpage is pre-set；It obtains and records user and bury a little corresponding user behavior data described.A kind of information acquisition device is also disclosed in the application.
Description
Technical field
This application involves field of computer technology more particularly to a kind of information acquisition methods and device.
Background technique
For the user behavior analysis of website, refer in the case where obtaining website visiting amount master data, to user's row
It counted, analyzed for data, and then find that user accesses the rule of website, and these rules and website design etc. are mutually tied
Close, with find current web design in there may be the problem of, and for further correct or reformulate Web content provide according to
According to.
Currently, being based on page mostly for determining conversion ratio, exiting the technology of the data such as rate in terms of user behavior analysis
Face URL (Uniform Resource Locator: uniform resource locator) Lai Tongji's.Specifically, its specific implementation is former
Reason is to track the behavior of user by jumping for URL.For example change in the URL for monitoring that user accesses, such as from access
When first URL jumps to access two URL, initial time, the access duration of first URL and twoth URL are accessed user respectively
Equal user behavior datas are recorded, and then by the processing of the user behavior data to record, are generated and clicked behavior with user
Relevant information (such as generation conversion ratio).The defect of the technology is, when under a URL including multiple pages, or one
New URL is not generated after a click behavior, the true operation behavior of user cannot all be accurately tracked.It lifts below individual
Example is illustrated:
Such as: having multiple options in certain first level pages, the second level page corresponding to these options shares the first level pages
URL.In this case, even if user clicks those options in first level pages, so that the page is by level-one page
Face jumps as the second level page, while producing the user behavior number including clicking moment and the mark for being clicked option etc.
According to, but since the URL of those second level pages and first level pages is identical, therefore, it is impossible to monitor the thing that URL is jumped
Part, so that aforementioned user behavior data can be missed.For another example: in certain page, after click behavior occurs, popping up a dialog box
Or one section of video is played, due to not generating new URL, therefore, it is impossible to the real behavior of user be learnt, thus corresponding user
Behavioral data can be missed.
Summary of the invention
The embodiment of the present application provides a kind of information acquisition method, tracks the row of user by jumping for URL to solve
For mode may cause user behavior data omit the problem of.
The embodiment of the present application also provides a kind of information acquisition device, tracks user's by jumping for URL to solve
The mode of behavior may cause the problem of user behavior data is omitted.
The embodiment of the present application adopts the following technical solutions:
A kind of information acquisition method, comprising: detect that user buries a little corresponding click behavior webpage is pre-set；It obtains
It takes and records user and bury a little corresponding user behavior data described.
A kind of information acquisition device, comprising: detection unit buries a correspondence webpage is pre-set for detecting user
Click behavior；Recording unit buries a little corresponding user behavior data described for obtaining and recording user.
A kind of information acquisition method, comprising: pre-set in acquisition webpage to bury a little corresponding user behavior data；Root
Information relevant to user's click behavior is generated according to user behavior information.
A kind of information acquisition device, comprising: acquiring unit pre-set in webpage buries a little corresponding use for obtaining
Family behavioral data；Generation unit, for generating information relevant to user's click behavior according to user behavior data.
The embodiment of the present application use at least one above-mentioned technical solution can reach it is following the utility model has the advantages that
Due to being to obtain to bury the behavioral data of corresponding user by pre-set in webpage, it is therefore not necessary to by URL
The event jumped triggers the record to user behavior data, so as to avoiding in the prior art due to that can not monitor
Event that URL is jumped and the problem of cause user behavior data to be omitted, and then can make according to acquisition bury a little corresponding to
User behavior data generate to click the relevant information accuracy of behavior to user higher.
Detailed description of the invention
The drawings described herein are used to provide a further understanding of the present application, constitutes part of this application, this Shen
Illustrative embodiments and their description please are not constituted an undue limitation on the present application for explaining the application.In the accompanying drawings:
Fig. 1 is a kind of flow diagram of information acquisition method provided by the embodiments of the present application；
Fig. 2 is a kind of flow diagram of information acquisition method provided by the embodiments of the present application；
Fig. 3 is that page schematic diagram is arranged in target provided by the embodiments of the present application；
Fig. 4 is targeted transformation management list interface schematic diagram provided by the embodiments of the present application；
Fig. 5 is that targeted transformation provided by the embodiments of the present application analyzes page schematic diagram；
Fig. 6 is holography interpretation of result page schematic diagram in click path provided by the embodiments of the present application；
Fig. 7 is a kind of structural schematic diagram of information acquisition device provided by the embodiments of the present application；
Fig. 8 is a kind of structural schematic diagram of information acquisition device provided by the embodiments of the present application.
Specific embodiment
To keep the purposes, technical schemes and advantages of the application clearer, below in conjunction with the application specific embodiment and
Technical scheme is clearly and completely described in corresponding attached drawing.Obviously, described embodiment is only the application one
Section Example, instead of all the embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not doing
Every other embodiment obtained under the premise of creative work out, shall fall in the protection scope of this application.
Below in conjunction with attached drawing, the technical scheme provided by various embodiments of the present application will be described in detail.
The embodiment of the present application provides a kind of information acquisition method.To solve to track the row of user by jumping for URL
For mode may cause user behavior data omit the problem of.The implementation process schematic diagram of this method is as shown in Figure 1, under including
State step:
Step 11, obtain webpage in it is pre-set it is multiple bury a little corresponding to user behavior data.
Step 12, information relevant to user's click behavior is generated according to user behavior data.
Using method provided in this embodiment, due to being to obtain to bury the row of corresponding user by pre-set in webpage
For data, it is therefore not necessary to trigger the record to user behavior data, by the event that URL is jumped so as to avoid
In the prior art due to the problem of can not monitoring the event that URL is jumped and user behavior data is caused to be omitted, Jin Erke
So that according to obtain bury information accuracy relevant to user's click behavior that a little corresponding user behavior data generates compared with
It is high.
In embodiment shown in FIG. 1, burying a little corresponding user behavior data and can refer to by terminal, such as PC in webpage
The data that the mobile terminals such as terminal, mobile phone are detected and uploaded, alternatively, being also possible to burying in the webpage obtained by historical record
The behavioral data of the corresponding user of point.It specifically, can as shown in Fig. 2, the embodiment of the present application also provides a kind of information acquisition method
To realize that clicking behavior to the user in webpage obtains, specifically, as shown in Fig. 2, this method can include:
Step 21 detects that user buries a little corresponding click behavior webpage is pre-set；
Step 22 obtains and records user and buries a little corresponding user behavior data described.
In step 21 and 22, it can be obtained for a user in a webpage logs in or in the preset period
And user is recorded in the pre-set corresponding behavioral data of click behavior respectively buried a little of webpage.
The user behavior data buried a little recorded in above-mentioned steps 21 and 22, can be used as step 11 shown in FIG. 1 and 12
In bury a kind of specific acquisition modes of a little corresponding user behavior data.In a kind of specific implementation, step 21 and 22 can
To realize the acquisition of information together with step 11 and 12, and step 21 and 22 can execute before step 11 and 12, and step
21 and 22 can repeat, and multiple bury a little corresponding user data to obtain.
In above-mentioned each embodiment of the application, obtain webpage in it is pre-set bury a little corresponding to user behavior data it
Before, or detect user webpage is pre-set bury a little corresponding click behavior before, can also include: in webpage
Setting is buried a little.
According to the demand for obtaining different user behavioral data, bury a little using following two mode.
First way, can to include in webpage it is all can clicking point bury a little.
As soon as example, if necessary to under domain name all user behaviors generate user behavior data obtain,
Can it is each can clicking point bury a little, with guarantee do not occur the case where gaps and omissions data；In the prior art, it can obtain automatically
User click URL link behavioral data, so, in actual operation, can only not URL link can clicking point carry out
It buries a little, and obtains the behavioral data of URL link automatically, in the case where guaranteeing not occurring gaps and omissions data, reduce operating procedure.
The second way, available specific task path information, and according to task path information, to specific task
In path each can clicking point bury a little.
For example, the path of the task may include so that user modifies a certain this task of business in online business hall as an example
It is multiple can clicking point, i.e., user in order to complete the task, need successively to respectively can clicking point click.For the road of the task
Diameter, can to it includes each of can clicking point bury a little.
In the embodiment of the present application, information input window as shown in Figure 3 can be provided, instruction user setting expectation is buried
The task path of point.
The page is set based on target shown in Fig. 3, user can be defeated in the information input frame corresponding to " target designation "
Enter the title that task path a little is buried in expectation setting；In information input frame corresponding to " target label ", input expectation setting
Bury the URL of task path affiliated web site a little；In information input frame corresponding to " goal description ", input expectation setting is buried a little
Task path some description informations；It, can in " channel (channel mentioned here is that is, task path) setting " frame
With the type (such as SPM or gold arrow used as a token of authority) of the different step selection expectation setting for including for task path buried a little, then in " point
Hit point code parameter " code parameter that clicking point is inputted in column, input is clicked to call the roll and be claimed in " title " column；Further, it is also possible to
The specific click point in incoming task path (can generate new after clicking in clicking point code parameter column corresponding to " network address "
The clicking point of URL) the address URL, and input is clicked to call the roll and is claimed in corresponding " title " column.It " is arrived it is possible to further input
Next effective time for clicking step ".For example, burying a little for expectation setting can be chosen for the 2. a step of channel 1
Type is " gold arrow used as a token of authority ", then, then inputs the corresponding code parameter buried a little, buries title a little and " arrive next click
The effective time of step ".
Wherein, noise data can be filtered out by setting " to next effective time for clicking step ".Wherein, here
Described noise data includes: the click for being greater than the effective time to next time for clicking step.
It, can be according to mode as shown in Figure 4, to all task roads after user completes to the input of task path information
Diameter is checked and is managed.It is the task path that input expectation setting buries a little in Fig. 3 in Fig. 4, in " target designation " column
Title；It is some description informations of task path in " goal description " column；It is task road in " target channel number " column
What diameter was included buries number a little；Refer to whether to bury in " state " column and be a little arranged in information recording status, has and " open
With " and " closing " option；In " operation " column, the operation entry including " modification " and " deletion ", into " modification " this behaviour
After making entrance, the modification for target designation etc. may be implemented, into after " deletion " this operation entrance, may be implemented to task
The deletion in path.
In each embodiment of the application, the user behavior data for individually burying a little recorded can be, but not limited under including
It states one or more:
This bury it is a little corresponding can clicking point；This bury a little it is corresponding can clicking point characteristic information；User buries a little pair this
Answer can clicking point the click moment；Click this bury a correspondence can clicking point user feature.
Wherein, bury a little it is corresponding can clicking point can be and bury a little corresponding URL；
Bury a little it is corresponding can clicking point characteristic information may include can clicking point title, effect etc. information；
The click moment refers to the absolute time that user clicks；
The feature of user may include logging state, user's name, geographical location, at least one of information such as language.
It should be noted that burying a little corresponding user behavior data, it can refer to and bury a data for record, be also possible to
A little corresponding user behavior data is buried with what other devices with writing function recorded.
For above-mentioned step 12, information relevant to user's click behavior can be, but not limited to include following one
Or it is multinomial:
According to click sequencing, be arranged successively can clicking point characteristic information；Stop between adjacent all right one way or the other clicking point
Stay the time；Conversion ratio between adjacent all right one way or the other clicking point；Turnover rate between adjacent all right one way or the other clicking point；The user being lost clicks
Cross can clicking point characteristic information.
Wherein, the residence time between the sequencing of click and adjacent all right one way or the other clicking point is according to adjacent all right one way or the other clicking point
Corresponding absolute time and determination.
The user being lost clicked can the characteristic information of clicking point can be the user being lost point before loss
Each of hit can clicking point title.
Due in the user behavior data of acquisition, it is possible to which there are some noise datas, therefore, in order to save to the part
Noise data is handled and the resource that expends, in one embodiment, the specific implementation of step 12 may include: from
In user behavior data, effective user behavior data is determined；According to effective user behavior data, generates to click with user and go
For relevant information.
When user behavior data includes clicking the moment, in one embodiment, from user behavior data, determination has
The user behavior data of effect, comprising:
According to click the moment, determine for it is identical can clicking point determine click time difference mode；According to mode,
Determine effective user behavior data.
Wherein, clicking the moment is the absolute time (can be as accurate as the second) for recording user and clicking；
Clicking the time difference be the relative time clicked between all right one way or the other clicking point, i.e., afterwards one click can clicking point when absolute time
Between subtract before one click can clicking point when absolute time；
For " for it is identical can the mode of click time difference determined of clicking point " for, such as if it is determined that 100
A user be directed to respectively can clicking point A and can clicking point B click time difference, then can from the click time difference determined,
Determine mode.
In practical applications, other numerical value chosen in addition to mode in time difference can also be clicked from what is determined, made
For the foundation of the effective user behavior data of determination.The numerical value such as can be average etc..
For average, mode is more representative.
In each embodiment of the application, it can be, but not limited to generate using following two ways relevant to user's click behavior
Information:
First way: it generates and respectively buries a little corresponding user's click behavior for particular task path is pre-set
Relevant information.
In each embodiment of the application, it can be collectively referred to as particular task conversion results according to the information that the first way generates.
In one embodiment, according to the first way, targeted transformation analysis page as shown in Figure 5 can be generated
Face.User can be based on the option in the upper left corner in figure, it may be assumed that " whole users ", " all areas " or enter advanced " whole language "
Screening, to realize the selected or adjustment of the information generated to expectation.In addition, user can also be selected by the option in the upper right corner
Date realizes the selected or adjustment of the information generated to expectation.
In Fig. 5,1. shown in be it is expected conversion ratio, then illustrate to need to optimize when lower than this conversion ratio.For example it can join
Examine in figure 2. shown in, when the actual conversion of generation is 3.37%, in conjunction with it is expected conversion ratio 8.91%, it is available accordingly
Analysis result be " suggest optimize ".In addition, in figure 2. place be also illustrated with that the user being lost clicked can clicking point spy
Reference breath, optimizes so as to guide designer；3. place is shown as first, particular task path and buries a little in figure；In figure
4. locating the number of dropouts and conversion ratio that show adjacent all right one way or the other clicking point respectively, 5. place is shown as between adjacent all right one way or the other clicking point in figure
Reach conversion ratio；6. place is shown as the residence time between adjacent all right one way or the other clicking point in figure；7. place is shown as specific in figure
Business path the last one bury a little；8. and 8. place is shown as entering the quantity in the path outside particular task path in figure；10. locate in figure
It is shown the data statistics to particular task path, can be exported to data in Excel table here.
The second way: according to user behavior data, generation is pre-set respectively to bury a little corresponding user's click row
For relevant information.
In each embodiment of the application, it can be collectively referred to as clicking path holography result according to the information that the second way generates.
In one embodiment, according to the second way, click path holography result as shown in FIG. 6 can be generated
Analyze the page.In Fig. 6, user can also be based on the upper left corner in figure according to first way, to the selected of the information for it is expected to generate
Or adjustment.1. place is shown as the turnover rate between adjacent all right one way or the other clicking point, 2. place is also illustrated with the user being lost and clicked
Can clicking point characteristic information, optimized so as to guide designer；4. 3. 5. locating to show particular task respectively
Path included n-th can clicking point；6. place is shown as the residence time between adjacent all right one way or the other clicking point；7. place is shown as can
To select to check the range of domain name, flexibly to choose the data of a certain range.
In practical applications, information relevant to user's click behavior is complete for particular task conversion results and click path
Breath result all has important meaning to the design problem of webpage.
For example, if the residence time between adjacent all right one way or the other clicking point is too long or adjacent all right one way or the other clicking point between loss
Rate is excessive, or according to information relevant to user's click behavior, determines that always certain can occur user after clicking point in click
It is lost, can think that the design of webpage is defective.
In the method for each embodiment of the application, can also include: transmission clicks the relevant information of behavior to finger to user
Determine address.
Such as: after computer generates result, data analyst can be sent in the form of text or picture
The address E-mail or other addresses.
It can also include: to be accused when information relevant to user's click behavior meets in the method for each embodiment of the application
When alert trigger condition, alarm is issued.
Such as: after computer generates result, it is found that the residence time between certain adjacent all right one way or the other clicking point is too long, or stream
Mistake rate is excessively high, issues warning information or sends a warning message to specified address.
It can also include: to be generated according to information relevant to user's click behavior in the method for each embodiment of the application
Webpage.
Such as: in the electronics business hall page that user logs in, it can generate according to user behavioural habits and meet use
The individualized webpage of family habit, to improve the operating efficiency of user.For another example: if according to letter relevant to user's click behavior
Breath, determines that the conversion ratio of " overlaying flow packet " this task is lower, then can pass through the tune to electronics business hall related web page
It is whole, achieve the purpose that the path for simplifying the task.
It should be noted that the executing subject of each step of each embodiment institute providing method of the application may each be same and set
It is standby, alternatively, this method is also by distinct device as executing subject.For example, the executing subject of step 11 and step 12 can be to set
Standby 1；For another example, the executing subject of step 11 can be equipment 1, and the executing subject of step 12 can be equipment 2；Etc..Equally
, step 21 and step 22 are also possible to same executing subject or different executing subjects.
The embodiment of the present application also provides a kind of information acquisition device, tracks user's by jumping for URL to solve
The mode of behavior may cause the problem of user behavior data is omitted.The concrete structure schematic diagram of device is as shown in fig. 7, comprises such as
Lower functional unit:
Acquiring unit 61 pre-set in webpage buries a little corresponding user behavior data for obtaining；
Generation unit 62, for generating information relevant to user's click behavior according to user behavior data.
Using the device provided in this embodiment, due to being to obtain to bury a corresponding user by pre-set in webpage
Behavioral data, it is therefore not necessary to trigger the record to user behavior data, by the event that URL is jumped so as to keep away
Exempt from the prior art due to the problem of can not monitoring the event that URL is jumped and user behavior data is caused to be omitted, in turn
It can to bury the information accuracy relevant to user's click behavior that a little corresponding user behavior data generates according to acquisition
It is higher.
The embodiment of the present application also provides a kind of information acquisition device, as shown in figure 8, the device is specific can include:
Detection unit 71 buries a little corresponding click behavior webpage is pre-set for detecting user；
Recording unit 72 buries a little corresponding user behavior data described for obtaining and recording user.
In above-mentioned Fig. 7 and embodiment shown in Fig. 8, it can be individual two devices, or be also possible to be integrated in
It is formed together a new device, alternatively, two devices can cooperate the acquisition for realizing information.
In one embodiment, the device that each embodiment of the application provides can also include setting unit, in net
It is arranged in page and buries a little.In this way, burying a little corresponding user behavior data convenient for obtaining.
Wherein, be arranged in the webpage and bury a little, comprising: to include in the webpage it is all can clicking point bury
Point；Or specific task path information is obtained, and according to the task path information, to each can point in specific task path
It hits and a little carries out burying a little.
In one embodiment, generation unit 62 can be used for: from user behavior data, determine effective user
Behavioral data；According to effective user behavior data, information relevant to user's click behavior is generated.
Wherein, when the user behavior data includes clicking the moment, from user behavior data, effective user is determined
Behavioral data, comprising: determine for it is identical can clicking point determine click time difference mode；According to mode, determination has
The user behavior data of effect.
In one embodiment, generation unit 62 can be used for: according to user behavior data, generating and is directed to specific
Business path is pre-set respectively to bury a little relevant information of corresponding user's click behavior；It is raw or according to user behavior data
The a little relevant information of corresponding user's click behavior is respectively buried at pre-set.
In one embodiment, it includes following one or more for individually burying a little recorded user behavior data:
This bury it is a little corresponding can clicking point；This bury a little it is corresponding can clicking point characteristic information；User buries a little pair this
Answer can clicking point the click moment；Click this bury a correspondence can clicking point user feature.
In one embodiment, information relevant to user's click behavior includes following one or more:
According to click sequencing, be arranged successively can clicking point characteristic information；Stop between adjacent all right one way or the other clicking point
Stay the time；Conversion ratio between adjacent all right one way or the other clicking point；Turnover rate between adjacent all right one way or the other clicking point；The user being lost clicks
Cross can clicking point characteristic information.
In one embodiment, the device provided by the embodiments of the present application can also include following functional unit: information
Transmission unit, for sending information relevant to user's click behavior to specified address.
In one embodiment, the device provided by the embodiments of the present application can also include following functional unit: alarm
Unit, for issuing alarm when information relevant to user's click behavior meets alarm triggered condition.
In one embodiment, the device provided by the embodiments of the present application can also include following functional unit: webpage
Generation unit, for generating webpage according to information relevant to user's click behavior.
Each functional steps in above-mentioned corresponding method may be implemented in device provided by the embodiments of the present application, specific real
Existing process can be found in the explanation of the above method.
It should be understood by those skilled in the art that, the embodiment of the present invention can provide as device, system or computer program
Commodity.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the present invention, which can be used in one or more,
The computer program quotient implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
The present invention is the process referring to device according to an embodiment of the present invention, equipment (system) and computer program commodity
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/or
The forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable medium
Example.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any device
Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM),
Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices
Or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article, it calculates
Machine readable medium does not include temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
It include so that the process, device, commodity or the equipment that include a series of elements not only include those elements, but also to wrap
Include other elements that are not explicitly listed, or further include for this process, device, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including described want
There is also other identical elements in the process, device of element, commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can provide as device, system or computer program commodity.
Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application
Form.It is deposited moreover, the application can be used to can be used in the computer that one or more wherein includes computer usable program code
The shape for the computer program commodity implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
The above description is only an example of the present application, is not intended to limit this application.For those skilled in the art
For, various changes and changes are possible in this application.All any modifications made within the spirit and principles of the present application are equal
Replacement, improvement etc., should be included within the scope of the claims of this application.
Claims (20)
1. a kind of information acquisition method characterized by comprising
It presets and is buried a little in webpage；
Detect that user buries a little corresponding click behavior the webpage is pre-set；
It obtains and records user and bury a little corresponding user behavior data described；
Information relevant to user's click behavior is generated according to the user behavior data；
Wherein, described preset in webpage is buried a little, comprising:
To include in the webpage can clicking point bury a little；Or
Specific task path information is obtained, and according to the task path information, to clicking in specific task path
Point bury a little；
It is described that information relevant to user's click behavior is generated according to the user behavior data, comprising:
According to user behavior data, generation is pre-set respectively to bury a little corresponding, clicking with user including different user
The relevant information of behavior；Or
According to user behavior data, generates and respectively bury a little corresponding, packet for the specific task path is pre-set
Include the information relevant to user's click behavior of different user.
2. the method as described in claim 1, which is characterized in that be arranged in the webpage and bury a little, comprising:
To include in the webpage it is all can clicking point bury a little；Or
Specific task path information is obtained, and according to the task path information, to each can point in specific task path
It hits and a little carries out burying a little.
3. the method as described in claim 1, which is characterized in that generated according to user behavior data related to user's click behavior
Information, comprising:
From user behavior data, effective user behavior data is determined；
According to effective user behavior data, information relevant to user's click behavior is generated.
4. method as claimed in claim 3, which is characterized in that when the user behavior data include click the moment when, from
In the behavioral data of family, effective user behavior data is determined, comprising:
Determine for it is identical can clicking point determine click time difference mode；
According to mode, effective user behavior data is determined.
5. the method as described in any claim of Claims 1 to 4, which is characterized in that individually bury a little corresponding user behavior number
According to including following one or more:
This bury it is a little corresponding can clicking point；
This bury a little it is corresponding can clicking point characteristic information；
User for this bury a little it is corresponding can clicking point the click moment；
Click this bury a correspondence can clicking point user feature.
6. the method as described in any claim of Claims 1 to 4, which is characterized in that packet relevant to user's click behavior
It includes following one or more:
According to click sequencing, be arranged successively can clicking point characteristic information；
Residence time between adjacent all right one way or the other clicking point；
Conversion ratio between adjacent all right one way or the other clicking point；
Turnover rate between adjacent all right one way or the other clicking point；
The user being lost clicked can clicking point characteristic information.
7. the method as described in any claim of Claims 1 to 4, which is characterized in that the method also includes:
Information relevant to user's click behavior is sent to specified address.
8. the method as described in any claim of Claims 1 to 4, which is characterized in that the method also includes:
When information relevant to user's click behavior meets alarm triggered condition, alarm is issued.
9. the method as described in claim 1, which is characterized in that the method also includes:
According to information relevant to user's click behavior, webpage is generated.
10. a kind of information acquisition device characterized by comprising
Setting unit buries a little for presetting in webpage；
Detection unit buries a little corresponding click behavior the webpage is pre-set for detecting user；
Recording unit buries a little corresponding user behavior data described for obtaining and recording user；
Generation unit, for generating information relevant to user's click behavior according to the user behavior data；
Wherein, the setting unit, is specifically used for:
To include in the webpage can clicking point bury a little；Or
Specific task path information is obtained, and according to the task path information, to clicking in specific task path
Point bury a little；
The generation unit, is specifically used for:
According to user behavior data, generation is pre-set respectively to bury a little corresponding, clicking with user including different user
The relevant information of behavior；Or
According to user behavior data, generates and respectively bury a little corresponding, packet for the specific task path is pre-set
Include the information relevant to user's click behavior of different user.
11. device as claimed in claim 10, which is characterized in that the setting unit is specifically used for:
To include in the webpage it is all can clicking point bury a little；Or
Specific task path information is obtained, and according to the task path information, to each can point in specific task path
It hits and a little carries out burying a little.
12. device as claimed in claim 10, which is characterized in that generation unit is used for:
From user behavior data, effective user behavior data is determined；
According to effective user behavior data, information relevant to user's click behavior is generated.
13. device as claimed in claim 12, which is characterized in that generation unit is used for:
Determine for it is identical can clicking point determine click time difference mode；
According to mode, effective user behavior data is determined.
14. the device as described in any claim of claim 10~13, which is characterized in that individually bury a little corresponding user behavior
Data include following one or more:
This bury it is a little corresponding can clicking point；
This bury a little it is corresponding can clicking point characteristic information；
User for this bury a little it is corresponding can clicking point the click moment；
Click this bury a correspondence can clicking point user feature.
15. the device as described in any claim of claim 10~13, which is characterized in that information relevant to user's click behavior
Including following one or more:
According to click sequencing, be arranged successively can clicking point characteristic information；
Residence time between adjacent all right one way or the other clicking point；
Conversion ratio between adjacent all right one way or the other clicking point；
Turnover rate between adjacent all right one way or the other clicking point；
The user being lost clicked can clicking point characteristic information.
16. the device as described in any claim of claim 10~13, further includes:
Information transmitting unit, for sending information relevant to user's click behavior to specified address.
17. the device as described in any claim of claim 10~13, further includes:
Alarm Unit, for issuing alarm when information relevant to user's click behavior meets alarm triggered condition.
18. device as claimed in claim 10, further includes:
Auto-building html files unit, for generating webpage according to information relevant to user's click behavior.
19. a kind of information acquisition method characterized by comprising
It presets and is buried a little in webpage；
Obtain webpage in it is pre-set it is multiple bury a little corresponding to user behavior data；
Information relevant to user's click behavior is generated according to user behavior data；
Wherein, described preset in webpage is buried a little, comprising:
To include in the webpage can clicking point bury a little；Or
Specific task path information is obtained, and according to the task path information, to clicking in specific task path
Point bury a little；
It is described that information relevant to user's click behavior is generated according to user behavior data, comprising:
According to user behavior data, generation is pre-set respectively to bury a little corresponding, clicking with user including different user
The relevant information of behavior；Or
According to user behavior data, generates and respectively bury a little corresponding, packet for the specific task path is pre-set
Include the information relevant to user's click behavior of different user.
20. a kind of information acquisition device characterized by comprising
Setting unit buries a little for presetting in webpage；
Acquiring unit pre-set in webpage multiple buries a little corresponding user behavior data for obtaining；
Generation unit, for generating information relevant to user's click behavior according to user behavior data；
Wherein, the setting unit, is specifically used for:
To include in the webpage can clicking point bury a little；Or
Specific task path information is obtained, and according to the task path information, to clicking in specific task path
Point bury a little；
The generation unit, is specifically used for:
According to user behavior data, generation is pre-set respectively to bury a little corresponding, clicking with user including different user
The relevant information of behavior；Or
According to user behavior data, generates and respectively bury a little corresponding, packet for the specific task path is pre-set
Include the information relevant to user's click behavior of different user.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410602662.6A CN105550184B (en) | 2014-10-31 | 2014-10-31 | A kind of information acquisition method and device |
| PCT/CN2015/092513 WO2016066046A1 (en) | 2014-10-31 | 2015-10-22 | Information acquisition method and apparatus |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410602662.6A CN105550184B (en) | 2014-10-31 | 2014-10-31 | A kind of information acquisition method and device |
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| Publication Number | Publication Date |
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| CN105550184A CN105550184A (en) | 2016-05-04 |
| CN105550184B true CN105550184B (en) | 2019-11-19 |
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| CN201410602662.6A Active CN105550184B (en) | 2014-10-31 | 2014-10-31 | A kind of information acquisition method and device |
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| CN (1) | CN105550184B (en) |
| WO (1) | WO2016066046A1 (en) |
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| CN106126538B (en) * | 2016-06-14 | 2020-09-29 | 百度在线网络技术（北京）有限公司 | Page conversion processing method and device |
| CN106294650B (en) * | 2016-08-03 | 2019-08-20 | 北京金和网络股份有限公司 | Neologisms method for digging a little is buried based on search |
| CN106571949A (en) * | 2016-09-23 | 2017-04-19 | 北京五八信息技术有限公司 | Event tracking point processing method and apparatus |
| CN107870933B (en) * | 2016-09-27 | 2020-09-29 | 北京京东尚科信息技术有限公司 | Method, device and system for counting android application page browsing behaviors |
| CN107992506B (en) * | 2016-10-27 | 2021-09-03 | 北京京东尚科信息技术有限公司 | Information processing method and device |
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| CN108255879B (en) * | 2016-12-29 | 2021-10-08 | 北京国双科技有限公司 | Method and device for detecting webpage browsing flow cheating |
| CN107132963B (en) * | 2017-05-08 | 2020-09-08 | 深圳乐信软件技术有限公司 | Red dot message display method, red dot message elimination method and corresponding devices |
| CN107784504B (en) * | 2017-07-31 | 2020-11-03 | 平安科技（深圳）有限公司 | Method for generating return visit event of client and terminal equipment |
| CN107609890A (en) * | 2017-08-03 | 2018-01-19 | 北京京东尚科信息技术有限公司 | A kind of method and apparatus of order tracking |
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| CN108540482A (en) * | 2018-04-20 | 2018-09-14 | 上海银赛计算机科技有限公司 | Account number analysis system, method and device |
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