CN105451086A - Method and apparatus for realizing video interaction - Google Patents
Method and apparatus for realizing video interaction Download PDFInfo
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- CN105451086A CN105451086A CN201510608728.7A CN201510608728A CN105451086A CN 105451086 A CN105451086 A CN 105451086A CN 201510608728 A CN201510608728 A CN 201510608728A CN 105451086 A CN105451086 A CN 105451086A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
- H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
Abstract
The invention discloses a method and apparatus for realizing video interaction. According to the method, a target video is played; video interaction is trigged at an interaction time point, wherein an interactive focus exists in a frame picture corresponding to the interaction time point in the target video; and an interactive content is inserted into a designated interactive spatial position corresponding to the interactive focus to carry out interaction. Because the interactive spatial position with interactive content insertion corresponds to the interactive focus in the frame picture corresponding to the interaction time point in the target video instead of being displayed in an area designated by a video player, the diversified video interaction implementation ways can be provided and the interactive content is at the spatial position corresponding to the interactive focus and is triggered based on the interaction time point, namely, dual-dimensional interaction of the time and spatial positions, so that the attention of the user can be improved.
Description
Technical field
The present invention relates to video technique field, in particular, the present invention relates to a kind of method and the device that realize video interactive.
Background technology
Video (Video) makes a general reference the various technology that a series of static image is caught in the mode of the signal of telecommunication, note down, processes, stores, transmits and reappeared.Continuous print image change per second more than more than 24 frames (frame) picture time, according to persistence of vision principle, because human eye cannot distinguish the tableaux of single width, therefore, continuous print picture looks it is level and smooth continuous print visual effect when playing, and continuous print picture is called video like this.
In order to improve participation when user watches video and interest, occurred such as voting, guessed, the video interactive form of question and answer and so on, but in prior art, only the time is considered when realizing video interactive content, and interaction content generally shows in the region that video player is specified, video interactive way of realization is also more single.
Summary of the invention
In view of the above problems, this application provides a kind of method and the device that realize video interactive, to provide more polynary video interactive way of realization.
In order to solve the problems of the technologies described above, the application adopts following technical scheme:
Realize a method for video interactive, it comprises:
Play target video;
Interaction time point trigger video interactive, in wherein said target video corresponding described interaction time point frame picture in there is interactive focus;
Interaction content is inserted to carry out interaction in the appointment interaction space position corresponding with this interactive focus.
Wherein, insert interaction content in the appointment interaction space position corresponding with this interactive focus to comprise:
Obtain width and the height of original object video;
Obtain width and the height of foreground player;
According to the width of foreground player and width and the height of highly determining the realistic objective video that original object video described in the player of foreground is corresponding;
Determine initial point abscissa and the ordinate of realistic objective video described in the player of foreground;
According to specify interaction space position width, highly, the width of the relative position information of initial point abscissa and ordinate and realistic objective video, highly, initial point abscissa and ordinate, determine to specify the developed width of interaction space position, highly, initial point abscissa and ordinate;
According to specify interaction space position developed width, highly, initial point abscissa and ordinate, in realistic objective video, insert interaction content to carry out interaction.
In addition, also can comprise after inserting interaction content:
Detect current time and whether arrived the similar frame image time section end point preset, if current time has arrived similar frame image time section end point, then terminate video interactive;
Otherwise, continue to show video interactive content in appointment interaction space position.
Wherein, described interactive focus can be visual focus.
Wherein, described interactive focus can be operation focus.
Wherein, described operation focus can be close video button.
The application also provides a kind of device realizing video interactive, and it comprises:
Play processing module, for playing target video;
Trigger processing module, for interaction time point trigger video interactive, in wherein said target video corresponding described interaction time point frame picture in there is interactive focus;
Insert processing module, for inserting interaction content to carry out interaction in the appointment interaction space position corresponding with this interactive focus.
Wherein, insert processing module to comprise:
First obtains submodule, for obtaining width and the height of original object video;
Second obtains submodule, for obtaining width and the height of foreground player;
First determines submodule, for according to the width of foreground player and width and the height of highly determining the realistic objective video that original object video described in the player of foreground is corresponding;
Second determines submodule, for determining initial point abscissa and the ordinate of realistic objective video in the player of foreground;
3rd determines submodule, for according to specify interaction space position width, highly, the width of the relative position information of initial point abscissa and ordinate and realistic objective video, highly, initial point abscissa and ordinate, determine to specify the developed width of interaction space position, highly, initial point abscissa and ordinate;
Intron module, for according to specify interaction space position developed width, highly, initial point abscissa and ordinate, in realistic objective video, insert interaction content to carry out interaction.
In addition, also comprise: similar frame image time section processing module, whether having arrived for detecting current time the similar frame image time section end point preset, if current time has arrived similar frame image time section end point, then having terminated video interactive; Otherwise, continue to show video interactive content in appointment interaction space position.
Wherein, described similar frame image time section processing module comprises:
Whether detection sub-module, arrived for detecting current time the similar frame image time section end point preset;
End process submodule, according to testing result, if current time has arrived similar frame image time section end point, then terminates video interactive; Otherwise, continue to show video interactive content in appointment interaction space position.
Wherein, described interactive focus is visual focus.
Wherein, described interactive focus is operation focus.
Wherein, described operation focus closes video button.
According to a kind of method and device realizing video interactive of the application, it adopts broadcasting target video; Interaction time point trigger video interactive, in wherein said target video corresponding described interaction time point frame picture in there is interactive focus; Interaction content is inserted to carry out interaction in the appointment interaction space position corresponding with this interactive focus.Because the interactive focus inserted in the frame picture of the interaction space position described interaction time point corresponding to target video of interaction content is corresponding, instead of show in the region that video player is specified, therefore, the application not only can provide more polynary video interactive way of realization, and interaction content is in the locus of the interactive focus of correspondence, trigger based on interaction time point, be namely the interaction based on Time and place position dual-dimension, more can improve the attention rate of user.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, the accompanying drawing that the following describes is only some embodiments recorded in the present invention, for those of ordinary skill in the art, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is according to a kind of specific embodiment flow chart realizing the method for video interactive of the application;
Fig. 2 inserts interaction content to carry out interactive specific embodiment sub-process figure in the appointment interaction space position corresponding with interactive focus in Fig. 1;
Fig. 3 is according to a kind of specific embodiment composition schematic diagram realizing the device of video interactive of the application;
Fig. 4 is according to a kind of another specific embodiment composition schematic diagram realizing the device of video interactive of the application;
Fig. 5 is according to a kind of specific embodiment composition schematic diagram realizing inserting in the device of video interactive processing module of the application;
Fig. 6 is according to a kind of specific embodiment composition schematic diagram realizing similar frame image time section processing module in the device of video interactive of the application.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, the every other embodiment that those of ordinary skill in the art obtain, all belongs to the scope of protection of the invention.
Refer to Fig. 1, it is a kind of specific embodiment flow chart realizing the method for video interactive of the present invention.In the present embodiment, the method realizing video interactive mainly comprises the steps:
Step S101, plays target video, during specific implementation, such as, obtains target video to be played according to general playing flow, and then performs play operation, repeats no more here;
Step S102, interaction time point trigger video interactive, in wherein said target video corresponding described interaction time point frame picture in there is interactive focus;
During specific implementation, described interaction time point can pre-set, in target video, corresponding interaction time point is a frame picture, therefore, pre-setting of interaction time point also can be arranged according to the angle of frame picture, namely pre-determine and need the frame picture carrying out video interactive, and then according to interaction time point corresponding in frame picture determination target video, both essence is similar, and this interaction time point both can calculate according to the initial reproduction time of relative target video and determined, such as interaction time point is that target video plays beginning interaction in latter 30 minutes, also other relative initial times can be adopted to calculate determine, here do not limit,
Needs illustrate, in the occasion realizing video interactive, locus in target video residing for interaction content is selected to be very important, different position arrangements, user pays close attention to or clicks the probability carrying out interaction is different, in the application, in target video, the frame picture of corresponding described interaction time point has interactive focus, in the application, interactive focus refers in frame picture and can more cause user to pay close attention to and form interactive focus, interaction space position is then corresponding with interactive focus, by described correspondence, user is first based on to the concern of interactive focus and then the interaction content paying close attention to interaction space position, thus improve user's concern and carry out interactive probability, specifically, in the application, the picture that user in the frame picture of described interaction time point corresponding in target video pays close attention to is called visual focus, the focus that video user operation in the frame picture of described interaction time point corresponding in target video is formed is called operation focus, for example, in certain time point target video, frame picture is that leading role looks up at starry sky and represents miss household or lover, if interaction content is the ad content of moon cake sales promotion, then in target video, on frame picture, the picture of leading role's sight is exactly an interactive focus, i.e. visual focus, the direction of this leading role's sight then can be arranged to should the interaction space position of interactive focus, with a concrete example, when the ad content data of above-mentioned moon cake sales promotion is inserted into interaction space position corresponding to this interactive focus, namely the interaction space position in leading role's gaze direction is inserted into, then can improve the probability that video user clicks interaction content, namely video user carry out interactive probability in the interaction space position that this interactive focus is corresponding will far away higher than other positions,
In addition, if at the end of video playback, video user needs to click or touch just can realize closing by X button, namely described X button is an operation focus, the neighbouring position of this X button is then the interaction space position to operating focus, namely near X button, interaction space position can be increased in position, and the interaction content may liked according to other these video user of large data recommendation is inserted in this interaction space position, by with do not arrange compared with situation that this interaction space position or interaction space position and interactive focus do not have corresponding relation, the application greatly can improve video user and pays close attention to and carry out interactive probability.
Step S103, inserts interaction content to carry out interaction in the appointment interaction space position corresponding with this interactive focus.
During specific implementation, interaction content can be the link of Commdity advertisement content, also can be that one section of video ads or interactive game etc. realize interactive various contents, be not specifically limited here.
In addition, in reality, the size of player may be not of uniform size, and same Online Video has super clear, resolution that high definition, SD etc. are different usually, and the video for different resolution, different size needs adjustment to play to adapt to different players.
As an optional embodiment, although same Online Video has super clear usually, high definition, the different resolutions such as SD, but the length-width ratio of various resolution video is consistent, player is also carry out convergent-divergent according to the length-width ratio of original video is corresponding when showing, as long as therefore determine the abscissa x needing the interaction content inserted, ordinate y and length and width are relative to the percentage of a certain frame video, the interaction content of interaction area just accurately can be shown when the different definition video of the player plays of different size, such as, with reference to figure 2, insert interaction content to carry out interaction can comprise the steps: in the appointment interaction space position corresponding with this interactive focus
Step S1031, obtains width and the height of original object video, during specific implementation, such as, from video element information, reads width and the height of original object video;
Step S1032, obtains width and the height of foreground player;
Step S1033, according to the width of foreground player and width and the height of highly determining the realistic objective video that original object video described in the player of foreground is corresponding, for ensureing that video is according to former proportional zoom and wide or height fills up player, in the present embodiment such as, if the width of original object video is greater than the ratio of player width and height with the ratio of height, then determine that the width of realistic objective video is player width, otherwise for the width of realistic objective video is the ratio that player width is multiplied by the height and the width of original object video, other situations are then the height of realistic objective video is player height, the width of realistic objective video is that player width is multiplied by the width of original object video and the ratio of height,
Step S1034, determines initial point abscissa and the ordinate of realistic objective video in the player of foreground, and wherein, initial point can be the position in video or the upper left corner, region;
Needs illustrate, can be determined the play position of realistic objective video, can play target video by above-mentioned steps S1031-S1034.
And specify interaction space position to insert interaction content to determine, except determined by above-mentioned steps S1031-S1034 realistic objective video width, highly, except initial point abscissa and ordinate, also need by performing following step, i.e. step S1035, according to specify interaction space position width, highly, the width of the relative position information of initial point abscissa and ordinate and realistic objective video, highly, initial point abscissa and ordinate, determine to specify the developed width of interaction space position, highly, initial point abscissa and ordinate;
Finally, in step S1036, according to specify interaction space position developed width, highly, initial point abscissa and ordinate, in realistic objective video, insert interaction content to carry out interaction.
Needs illustrate, not too large for the picture difference in a period of time in the video play after interaction time point in target video, therefore, the insertion position of interaction content and interaction content also can be constant to obtain better effect, for this reason, similar frame image time section can also be preset in the application, be about to the duration section of all the other frame pictures of frame the picture similar or similar picture corresponding with interaction time point as similar frame image time section, similar frame image time section is only had to terminate, just terminate this interaction content, namely also can comprise after insertion interaction content in the application:
Detect current time and whether arrived the similar frame image time section end point preset, if current time has arrived similar frame image time section end point, then terminate video interactive;
Otherwise, continue to show video interactive content in appointment interaction space position.
Refer to Fig. 3, it is the specific embodiment composition schematic diagram realizing the device of video interactive according to the present invention.The device realizing video interactive in the present embodiment mainly comprises:
Play processing module 1, the present embodiment play processing module 1 is mainly used in playing target video;
Trigger processing module 2, the present embodiment triggers processing module 2 and is mainly used in triggering video interactive at interaction time point, in wherein said target video corresponding described interaction time point frame picture in there is interactive focus, during specific implementation, as aforementioned, interactive focus can be visual focus, also can be operation focus, such as, action button in the frame picture of described interaction time point, or the focus position can or easily causing user to pay close attention in the frame picture of other interaction time points, in reality, can determine according to concrete frame picture, be specifically limited here;
Insert processing module 3, the present embodiment insertion processing module 3 is mainly used in inserting interaction content in the appointment interaction space position corresponding with this interactive focus and carries out interaction.
As aforementioned, not too large for the picture difference in a period of time in the video play after interaction time point in target video, therefore, the insertion position of interaction content and interaction content also can be constant to obtain better interaction effect, for this reason, as an optional embodiment, with reference to figure 4, the device realizing video interactive in the application also can comprise: similar frame image time section processing module 4, in the present embodiment, whether similar frame image time section processing module 4 has arrived the similar frame image time section end point preset mainly for detection of current time, if current time has arrived similar frame image time section end point, then terminate video interactive, otherwise, continue to show video interactive content in appointment interaction space position.
During specific implementation, as aforementioned, interaction content can be the link of Commdity advertisement content, also can be that one section of video ads or interactive game etc. realize interactive various contents, in addition, although same Online Video has super clear usually, high definition, the different resolutions such as SD, but the length-width ratio of various resolution video is consistent, player is also carry out convergent-divergent according to the length-width ratio of original video is corresponding when showing, as long as therefore determine the abscissa x needing the interaction content inserted, ordinate y and length and width are relative to the percentage of a certain frame video, the interaction content of interaction area just accurately can be shown when the different definition video of the player plays of different size, with reference to figure 5, as an optional embodiment, insert processing module 3 can comprise:
First obtains submodule 31, and in the present embodiment, first obtains width and the height that submodule 31 is mainly used in obtaining original object video;
Second obtains submodule 32, and in the present embodiment, second obtains width and the height that submodule 32 is mainly used in obtaining foreground player;
First determines submodule 33, and in the present embodiment, first determines that submodule 33 is mainly used according to the width of foreground player and width and the height of highly determining the realistic objective video that original object video described in the player of foreground is corresponding;
Second determines submodule 34, and in the present embodiment, second determines that submodule 34 is mainly used in determining initial point abscissa and the ordinate of realistic objective video in the player of foreground;
3rd determines submodule 35,3rd determine that submodule 35 is mainly used according to the width of specifying interaction space position in the present embodiment, highly, the width of the relative position information of initial point abscissa and ordinate and realistic objective video, highly, initial point abscissa and ordinate, determine to specify the developed width of interaction space position, highly, initial point abscissa and ordinate;
Intron module 36, in the present embodiment insert module 36 be mainly used according to the developed width of specifying interaction space position, highly, initial point abscissa and ordinate, in realistic objective video, insert interaction content carry out interaction.
With reference to figure 6, as an optional embodiment, similar frame image time section processing module 4 can comprise: detection sub-module 41 and the submodule 42 that ends process;
In the present embodiment, whether detection sub-module 41 has arrived the similar frame image time section end point preset mainly for detection of current time;
The present embodiment ends process submodule 42 mainly according to testing result, if current time has arrived similar frame image time section end point, then terminates video interactive; Otherwise, continue to show video interactive content in appointment interaction space position.
In above-mentioned provided specification, describe a large amount of detail.But can understand, embodiments of the invention can be put into practice when not having these details.In some instances, be not shown specifically known method, structure and technology, so that not fuzzy understanding of this description.
Similarly, be to be understood that, in order to simplify the disclosure and to help to understand in each inventive aspect one or more, in the description above to exemplary embodiment of the present invention, each feature of the present invention is grouped together in single embodiment, figure or the description to it sometimes.But, the method for the disclosure should be construed to the following intention of reflection: namely the present invention for required protection requires feature more more than the feature clearly recorded in each claim.Or rather, as claims below reflect, all features of disclosed single embodiment before inventive aspect is to be less than.Therefore, the claims following embodiment are incorporated to this embodiment thus clearly, and wherein each claim itself is as independent embodiment of the present invention.
The present invention will be described instead of limit the invention to it should be noted above-described embodiment, and those skilled in the art can design alternative embodiment when not departing from the scope of claims.
Claims (13)
1. realize a method for video interactive, it is characterized in that, comprising:
Play target video;
Interaction time point trigger video interactive, in wherein said target video corresponding described interaction time point frame picture in there is interactive focus;
Interaction content is inserted to carry out interaction in the appointment interaction space position corresponding with this interactive focus.
2. method according to claim 1, is characterized in that, inserts interaction content comprise in the appointment interaction space position corresponding with this interactive focus:
Obtain width and the height of original object video;
Obtain width and the height of foreground player;
According to the width of foreground player and width and the height of highly determining the realistic objective video that original object video described in the player of foreground is corresponding;
Determine initial point abscissa and the ordinate of realistic objective video described in the player of foreground;
According to specify interaction space position width, highly, the width of the relative position information of initial point abscissa and ordinate and described realistic objective video, highly, initial point abscissa and ordinate, determine to specify the developed width of interaction space position, highly, initial point abscissa and ordinate;
According to the developed width of described appointment interaction space position, highly, initial point abscissa and ordinate, in realistic objective video, insert interaction content to carry out interaction.
3. method according to claim 1, is characterized in that, also comprises after inserting interaction content:
Detect current time and whether arrived the similar frame image time section end point preset, if current time has arrived similar frame image time section end point, then terminate video interactive;
Otherwise, continue to show video interactive content in appointment interaction space position.
4. the method according to claim 1,2 or 3, is characterized in that, described interactive focus is visual focus.
5. the method according to claim 1,2 or 3, is characterized in that, described interactive focus is operation focus.
6. method according to claim 5, is characterized in that, described operation focus closes video button.
7. realize a device for video interactive, it is characterized in that, comprising:
Play processing module, for playing target video;
Trigger processing module, for interaction time point trigger video interactive, in wherein said target video corresponding described interaction time point frame picture in there is interactive focus;
Insert processing module, for inserting interaction content to carry out interaction in the appointment interaction space position corresponding with this interactive focus.
8. device according to claim 7, is characterized in that, inserts processing module and comprises:
First obtains submodule, for obtaining width and the height of original object video;
Second obtains submodule, for obtaining width and the height of foreground player;
First determines submodule, for according to the width of foreground player and width and the height of highly determining the realistic objective video that original object video described in the player of foreground is corresponding;
Second determines submodule, for determining initial point abscissa and the ordinate of realistic objective video in the player of foreground;
3rd determines submodule, for according to specify interaction space position width, highly, the width of the relative position information of initial point abscissa and ordinate and realistic objective video, highly, initial point abscissa and ordinate, determine to specify the developed width of interaction space position, highly, initial point abscissa and ordinate;
Intron module, for according to specify interaction space position developed width, highly, initial point abscissa and ordinate, in realistic objective video, insert interaction content to carry out interaction.
9. device according to claim 6, it is characterized in that, also comprise: similar frame image time section processing module whether arrived for detecting current time the similar frame image time section end point preset, if current time has arrived similar frame image time section end point, then terminate video interactive; Otherwise, continue to show video interactive content in appointment interaction space position.
10. device according to claim 9, is characterized in that, similar frame image time section processing module comprises:
Whether detection sub-module, arrived for detecting current time the similar frame image time section end point preset;
End process submodule, according to testing result, if current time has arrived similar frame image time section end point, then terminates video interactive; Otherwise, continue to show video interactive content in appointment interaction space position.
11. the device according to any one of claim 7-10, is characterized in that, described interactive focus is visual focus.
12. devices according to any one of claim 7-10, is characterized in that, described interactive focus is operation focus.
13. devices according to claim 12, is characterized in that, described operation focus closes video button.
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| CN113724744A (en) * | 2017-06-29 | 2021-11-30 | 杜比国际公司 | Method, system, and computer-readable medium for adapting external content to a video stream |
| CN113724744B (en) * | 2017-06-29 | 2023-05-05 | 杜比国际公司 | Method, system and computer readable medium for adapting external content to video streams |
| CN108769814A (en) * | 2018-06-01 | 2018-11-06 | 腾讯科技（深圳）有限公司 | Video interaction method, device and readable medium |
| CN108769814B (en) * | 2018-06-01 | 2022-02-01 | 腾讯科技（深圳）有限公司 | Video interaction method, device, terminal and readable storage medium |
| CN108769780A (en) * | 2018-06-14 | 2018-11-06 | 北京小米移动软件有限公司 | Advertisement broadcast method and device |
| CN108769780B (en) * | 2018-06-14 | 2020-12-11 | 北京小米移动软件有限公司 | Advertisement playing method and device |
| CN111770380A (en) * | 2020-01-16 | 2020-10-13 | 北京沃东天骏信息技术有限公司 | Video processing method and device |
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