CN105426037B - A kind of method and apparatus of promotion message for rendering - Google Patents
A kind of method and apparatus of promotion message for rendering Download PDFInfo
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- CN105426037B CN105426037B CN201510729349.3A CN201510729349A CN105426037B CN 105426037 B CN105426037 B CN 105426037B CN 201510729349 A CN201510729349 A CN 201510729349A CN 105426037 B CN105426037 B CN 105426037B
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- business
- information
- promotion message
- effect
- instruction information
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
Abstract
The object of the present invention is to provide a kind of method and apparatus of promotion message for rendering.Include the following steps according to the method for the present invention：When the promotion message in the page is selected, determine that business at least one of corresponding with the promotion message indicates information；It presents and indicates that the corresponding business of information highlights effect with identified at least one of described business.According to the present invention the advantages of, is：Effect is highlighted by the way that business corresponding with selected promotion message is presented, to highlight ingress for service corresponding with the promotion message, to prompt user that can get information similar with the promotion message type clicked by the ingress for service, relevant information is further obtained for user and is provided convenience；Also, the corresponding ingress for service of promotion message is highlighted by animation effect, increases interactive interest, further the user experience is improved.
Description
Technical field
The present invention relates to field of computer technology, more particularly to a kind of method and apparatus of promotion message for rendering.
Background technique
In the prior art, one or more operations advertisement position (banner) can be set in the application of many mobile devices to open up
Existing promotion message, and showed in the form of the advertisement figure of either statically or dynamically carousel.Pushing away in start page when the user clicks
When Guangxin ceases, using the corresponding landing page of promotion message will be jumped to from start page.However, be based on which, user often without
Method knows the information where can be got with the same or similar type of promotion message clicked.
Summary of the invention
The object of the present invention is to provide a kind of method and apparatus of promotion message for rendering.
According to an aspect of the invention, there is provided a kind of method of promotion message for rendering, wherein the popularization letter
Breath is contained in a start page, also indicates letter comprising one or more business corresponding to different service types in the start page
Breath, the described method comprises the following steps：
When the promotion message in the page is selected, business instruction at least one of corresponding with the promotion message is determined
Information；
It presents and indicates that the corresponding business of information highlights effect with identified at least one of described business.
According to an aspect of the present invention, a kind of presentation device of promotion message for rendering is additionally provided, wherein described
Promotion message is contained in a start page, also includes one or more business corresponding to different service types in the start page
Indicate that information, the presentation device method include：
For determining that business at least one of corresponding with the promotion message refers to when the promotion message in the page is selected
Show the device of information；
Business corresponding with identified at least one of described business instruction information highlights the dress of effect for rendering
It sets.
Compared with prior art, the present invention has the following advantages that：By the way that industry corresponding with selected promotion message is presented
Business highlights effect, to highlight ingress for service corresponding with the promotion message, so that user be prompted to pass through the ingress for service energy
The information with the same or similar type of promotion message clicked enough is got, relevant information is further obtained for user and is provided
It is convenient；Also, the corresponding ingress for service of promotion message is highlighted by animation effect, increases interactive interest, further
The user experience is improved.
Detailed description of the invention
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, of the invention other
Feature, objects and advantages will become more apparent upon：
Fig. 1 illustrates a kind of method flow diagram of promotion message for rendering according to the present invention；
Fig. 2 illustrates a kind of structural schematic diagram of presentation device of promotion message for rendering according to the present invention.
The same or similar appended drawing reference represents the same or similar component in attached drawing.
Specific embodiment
Present invention is further described in detail with reference to the accompanying drawing.
Fig. 1 illustrates a kind of method flow diagram of promotion message for rendering according to the present invention.It is according to the present invention
Method includes step S1 and step S2.
Wherein, it is realized according to the method for the present invention by the inclusion of the presentation device in computer equipment.The calculating
Machine equipment includes that one kind can be according to the instruction for being previously set or storing, the automatic electricity for carrying out numerical value calculating and/or information processing
Sub- equipment, hardware include but is not limited to microprocessor, specific integrated circuit (ASIC), programmable gate array (FPGA), number
Processor (DSP), embedded device etc..The computer equipment includes the network equipment and/or user equipment.Wherein, the net
Network equipment includes but is not limited to single network server, the server group of multiple network servers composition or is based on cloud computing
The cloud being made of a large amount of hosts or network server of (Cloud Computing), wherein cloud computing is the one of distributed computing
Kind, a super virtual computer consisting of a loosely coupled set of computers.The user equipment includes but is not limited to
Any one can carry out the electricity of human-computer interaction with user by modes such as keyboard, mouse, remote controler, touch tablet or voice-operated devices
Sub- product, for example, personal computer, tablet computer, smart phone, PDA, game machine or IPTV etc..Wherein, the user sets
Network locating for the standby and network equipment includes but is not limited to internet, wide area network, Metropolitan Area Network (MAN), local area network, VPN network etc..
Preferably, the presentation device is contained in mobile terminal.
It is highly preferred that the presentation device is contained in the application of mobile terminal.
It should be noted that the user equipment, the network equipment and network are only for example, other are existing or from now on may be used
Can occur user equipment, the network equipment and network be such as applicable to the present invention, should also be included in the scope of the present invention with
It is interior, and be incorporated herein by reference.
Referring to Fig.1, in step sl, when the promotion message in the page is selected, presentation device determination and the popularization
At least one corresponding business of information indicates information.
Wherein, the promotion message is contained in a start page, also corresponds to comprising one or more in the start page
The business of different service types indicates information.
Preferably, the business instruction information includes the entrance for obtaining the business detail information of corresponding type of service
Information.
Specifically, the step S1 further comprises step S101 (not shown) and step S102 (not shown).
In step s101, presentation device obtains the popularization type information of selected promotion message.
The mode that presentation device obtains the popularization type information of selected promotion message includes but is not limited to following any
Kind：
1) determine that it promotes type information according to the type attribute information for including in the selected promotion message；
For example, when type attribute information is identical as type information is promoted, the type that directly will include in the promotion message
Attribute information promotes type information as it.In another example when there are scheduled mappings for type attribute information and popularization type information
When relationship, type attribute information is determined based on the type attribute information and the mapping relations that include in selected promotion message
The popularization type information of the promotion message.
2) determine that it promotes type information according to the content of the selected promotion message；
For example, it is one or more predetermined to extract to carry out semantic analysis operation by title to promotion message or text etc.
Keyword, as its corresponding popularization type information etc..
Then, in step s 102, presentation device is according to the institute in the popularization type information and the start page
One or more business instruction corresponding types of service of information are stated, to determine corresponding with the promotion message at least one
Item business indicates information.
First example according to the present invention, presentation device is contained in the application of search engine class, also, the homepage of the application
In include " news ", " video " and " novel " printed words ingress for service, as corresponding respectively to type of service " news ", " video "
The business of " novel " indicates information, and user can obtain the industry of corresponding type of service by clicking the ingress for service in homepage
Business detail information.It also, also include multinomial promotion message in the homepage of the application, for selection by the user.
User opens the application in smart phone, and puts and click promotion message info_1 in homepage.Dress is then presented
The type attribute information " video " for directly acquiring in step s101 and including in promotion message info_1 is set, is believed as type is promoted
Breath；Then, presentation device indicates the corresponding industry of information according to multinomial business in type information " video " and homepage of promoting
Service type determines that business instruction information corresponding with promotion message info_1 is " video " ingress for service.
With continued reference to Fig. 1, then, in step s 2, presentation device is presented to be referred to at least one identified described business
Show that the corresponding business of information highlights effect.
Wherein, presentation device, which first passes through, executes step S3 (not shown) to generate business corresponding with business instruction information
Highlight effect.
In step s3, presentation device generates business corresponding with business instruction information and highlights effect.
Wherein, it includes the various effects for highlighting ingress for service that the business, which highlights effect,.For example, text overstriking is aobvious
Show, converting text color etc..
Preferably, it includes animation effect which, which highlights effect, and the step S3 further comprises that (figure is not by step S301
Show) and step S302 (not shown).
In step S301, presentation device obtains page elements corresponding with business instruction information.
Wherein, the page elements include the elements such as the corresponding text of business instruction information, picture.
In step s 302, presentation device is based on page elements obtained, creates animation corresponding with the page elements
Effect.
Preferably, the animation effect includes amplification animation effect.
Wherein, the various application programs that can be used for making of cartoon can be used to create the animation effect, originally in presentation device
Field technical staff should be able to according to the actual situation and demand, to determine application program used by making of cartoon effect.
Continue to be illustrated foregoing First example, presentation device obtains and " video " ingress for service pair in step S301
" video " icon answered；Then, presentation device is based on " video " icon obtained, and " video " icon is corresponding puts with this for creation
Big animation effect.Then, presentation device in step s 2 the position of " video " ingress for service in homepage show it is being created,
The corresponding amplification animation effect of " video " icon.
It wherein, according to the method for the present invention further include step S4 (not shown).
In step s 4, presentation device obtains popularization detail information corresponding with the promotion message.
Wherein, the detail information of promoting includes the various available information for showing the corresponding detailed content of promotion message.
Preferably, the popularization detail information is contained in the corresponding detail web page of promotion message, and presentation device passes through visit
The detail web page is asked to obtain popularization detail information corresponding with the promotion message.
It should be noted that presentation device can be performed simultaneously step S4 and step S1.
Alternatively, presentation device can first carry out step S1 and S2, followed by execution step S4.
Continue to be illustrated foregoing First example, presentation device terminates it in the animation effect for showing " video " icon
Afterwards, details page page_1 corresponding with promotion message info_1 is then accessed in step s 4, is believed with obtaining with the popularization
Cease corresponding popularization detail information.
Preferably, the method can provide multiple business and highlight effect so that user selects, the method also includes
Step S5 (not shown), the step S2 further comprise step S201.
In step s 5, selection operation of the presentation device based on user determines that business corresponding with the user highlights effect
Fruit.
In step s 201, presentation device is based on the selected business of the user and highlights effect, to present and determine
At least one of described business indicate information.
The business of " transformation font color " has been selected to highlight effect for example, user highlights in effect in provided multiple business
Fruit, for presentation device in step s 5 based on the operation of the user, it is " transformed word that fixed business corresponding with the user, which highlights effect,
Body color ".Then when the user chooses a promotion message, determination is corresponding with the promotion message extremely in step sl for presentation device
One item missing business indicates information, and then highlights effect, transformation starting based on the selected business of the user in step s 201
Font color shown by least one corresponding business instruction information of the promotion message in page, to highlight at least one of this business
Indicate information.
According to the method for the present invention, effect is highlighted by the way that business corresponding with selected promotion message is presented, to protrude
Ingress for service corresponding with the promotion message is shown, so that user be prompted to pass through what the ingress for service can get and be clicked
The information of the same or similar type of promotion message further obtains relevant information for user and provides convenience；Also, pass through animation
Effect highlights the corresponding ingress for service of promotion message, increases interactive interest, and further the user experience is improved.
Fig. 2 illustrates a kind of structural schematic diagram of presentation device of promotion message for rendering according to the present invention.
Presentation device according to the present invention includes：For when the promotion message in the page is selected, determination to be pushed away with described
Guangxin ceases the device (hereinafter referred to as " business determining device 1 ") of at least one of corresponding business instruction information；For rendering with institute
At least one determining described corresponding business of business instruction information highlights device (hereinafter referred to as " the effect presentation of effect
Device 2 ").
Referring to Fig. 2, when the promotion message in the page is selected, the determination of business determining device 1 and the promotion message pair
At least one the business instruction information answered.
Wherein, the promotion message is contained in a start page, also corresponds to comprising one or more in the start page
The business of different service types indicates information.
Preferably, the business instruction information includes the entrance for obtaining the business detail information of corresponding type of service
Information.
Specifically, the business determining device 1 further comprises the popularization type for obtaining selected promotion message
The device (not shown, hereinafter referred to as " type acquisition device ") of information, and for according to the popularization type information and described
One or more business in start page indicate the corresponding type of service of information, to determine and the promotion message
The device (not shown, hereinafter referred to as " subservice determining device ") of at least one of corresponding business instruction information.
Type acquisition device obtains the popularization type information of selected promotion message.
The mode that type acquisition device obtains the popularization type information of selected promotion message includes but is not limited to following
It is any：
1) determine that it promotes type information according to the type attribute information for including in the selected promotion message；
For example, when type attribute information is identical as type information is promoted, the type that directly will include in the promotion message
Attribute information promotes type information as it.In another example when there are scheduled mappings for type attribute information and popularization type information
When relationship, which is determined based on the type attribute information and the mapping relations that include in selected promotion message
Promote type information.
2) determine that it promotes type information according to the content of the selected promotion message；
For example, carrying out semantic analysis operation by title to promotion message or text etc. to extract one or more keys
Word, as its corresponding popularization type information etc..
Then, subservice determining device is according to described one in the popularization type information and the start page
Or multinomial business indicates the corresponding type of service of information, to determine business at least one of corresponding with the promotion message
Indicate information.
First example according to the present invention, presentation device is contained in the application of search engine class, also, the homepage of the application
In include " news ", " video " and " novel " printed words ingress for service, as corresponding respectively to type of service " news ", " video "
The business of " novel " indicates information, and user can obtain the industry of corresponding type of service by clicking the ingress for service in homepage
Business detail information.It also, also include multinomial promotion message in the homepage of the application, for selection by the user.
User opens the application in smart phone, and puts and click promotion message info_1 in homepage.Then type obtains
Device is taken to directly acquire the type attribute information " video " for including in promotion message info_1, as popularization type information；Then,
Subservice determining device indicates the corresponding business of information according to multinomial business in type information " video " and homepage of promoting
Type determines that business instruction information corresponding with promotion message info_1 is " video " ingress for service.
With continued reference to Fig. 2, then, effect presentation device 2, which is presented, indicates information at least one identified described business
Corresponding business highlights effect.
Wherein, the presentation device further includes the dress that effect is highlighted for generating business corresponding with business instruction information
Set (not shown, hereinafter referred to as " effect generating means ")
Effect generating means generate business corresponding with business instruction information and highlight effect.
Wherein, it includes the various effects for highlighting ingress for service that the business, which highlights effect,.For example, text overstriking is aobvious
Show, converting text color etc..
Preferably, it includes animation effect which, which highlights effect, and the effect generating means further comprise for obtaining
With the device (not shown, hereinafter referred to as " element acquisition device ") of the corresponding page elements of business instruction information and for being based on
Page elements obtained, the device of creation animation effect corresponding with the page elements (not shown, hereinafter referred to as " create by animation
Build device ").
Element acquisition device obtains page elements corresponding with business instruction information.
Wherein, the page elements include the elements such as the corresponding text of business instruction information, picture.
Animation creation device is based on page elements obtained, creates animation effect corresponding with the page elements.
Preferably, the animation effect includes amplification animation effect.
Wherein, the various application programs that can be used for making of cartoon can be used to create the animation effect in animation creation device
Fruit, those skilled in the art should be able to according to the actual situation and demand, to determine application program used by making of cartoon effect.
Continue to be illustrated foregoing First example, element acquisition device obtain it is corresponding with " video " ingress for service " depending on
Frequently icon "；Then, animation creation device is based on " video " icon obtained, creation amplification corresponding with " video " icon is somebody's turn to do
Animation effect.Then, presentation device in step s 2 the position of " video " ingress for service in homepage show it is being created, " depending on
Frequently the corresponding amplification animation effect of icon ".
Wherein, presentation device according to the present invention further includes for obtaining popularization details letter corresponding with the promotion message
The device (not shown, hereinafter referred to as " details acquisition device ") of breath.
Details acquisition device obtains popularization detail information corresponding with the promotion message.
Wherein, the detail information of promoting includes the various available information for showing the corresponding detailed content of promotion message.
Preferably, the popularization detail information is contained in the corresponding detail web page of promotion message, and details acquisition device is logical
It crosses and accesses the detail web page to obtain popularization detail information corresponding with the promotion message.
It should be noted that the operation of the details acquisition device and the operation of the business determining device 1 can be held simultaneously
Row.
Alternatively, presentation device can first carry out the operation of the business determining device 1 and the effect presentation device 2, then connect
Execute the operation of the details acquisition device.
Continue to be illustrated foregoing First example, presentation device terminates it in the animation effect for showing " video " icon
Afterwards, details acquisition device accesses details page page_1 corresponding with promotion message info_1, to obtain and the promotion message
Corresponding popularization detail information.
Preferably, the method can provide multiple business and highlight effect so that user selects, and the presentation device is also
Including for the selection operation based on user, determine business corresponding with the user highlight effect device (it is not shown, below
Referred to as " effect determining device "), the effect presentation device 2 further comprises for convex based on the selected business of the user
Effective fruit, to present, (not shown, hereinafter referred to as " selection is in the device of identified at least one of described business instruction information
Existing device ").
Selection operation of the effect determining device based on user determines that business corresponding with the user highlights effect.
Selection presentation device be based on the selected business of the user highlight effect, come present with it is identified it is described at least
One business indicates information.
The business of " transformation font color " has been selected to highlight effect for example, user highlights in effect in provided multiple business
Fruit, operation of the effect determining device based on the user, it is " transformation font face that fixed business corresponding with the user, which highlights effect,
Color ".Then when the user chooses a promotion message, business determining device 1 determines industry at least one of corresponding with the promotion message
Business instruction information selects presentation device to be then based on the selected business of the user and highlights effect, converts the popularization in start page
Font color shown by least one corresponding business instruction information of information, to highlight at least one of this business instruction information.
According to the solution of the present invention, effect is highlighted by the way that business corresponding with selected promotion message is presented, to protrude
Ingress for service corresponding with the promotion message is shown, so that user be prompted to pass through what the ingress for service can get and be clicked
The information of the same or similar type of promotion message further obtains relevant information for user and provides convenience；Also, pass through animation
Effect highlights the corresponding ingress for service of promotion message, increases interactive interest, and further the user experience is improved.
Software program of the invention can be executed to implement the above steps or functions by processor.Similarly, originally
The software program (including relevant data structure) of invention can be stored in computer readable recording medium, for example, RAM is deposited
Reservoir, magnetic or optical driver or floppy disc and similar devices.In addition, hardware can be used in fact in some steps of the invention or function
It is existing, for example, as the circuit cooperated with processor thereby executing each function or step.
In addition, a part of the invention can be applied to computer program product, such as computer program instructions, when its quilt
When computer executes, by the operation of the computer, it can call or provide according to the method for the present invention and/or technical solution.
And the program instruction of method of the invention is called, it is possibly stored in fixed or moveable recording medium, and/or pass through
Broadcast or the data flow in other signal-bearing mediums and transmitted, and/or be stored according to described program instruction operation
In the working storage of computer equipment.Here, according to one embodiment of present invention including a device, which includes using
Memory in storage computer program instructions and processor for executing program instructions, wherein when the computer program refers to
When enabling by processor execution, method and/or skill of the device operation based on aforementioned multiple embodiments according to the present invention are triggered
Art scheme.
It is obvious to a person skilled in the art that invention is not limited to the details of the above exemplary embodiments, Er Qie
In the case where without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter
From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the present invention is by appended power
Benefit requires rather than above description limits, it is intended that all by what is fallen within the meaning and scope of the equivalent elements of the claims
Variation is included in the present invention.Any reference signs in the claims should not be construed as limiting the involved claims.This
Outside, it is clear that one word of " comprising " does not exclude other units or steps, and odd number is not excluded for plural number.That states in system claims is multiple
Unit or device can also be implemented through software or hardware by a unit or device.The first, the second equal words are used to table
Show title, and does not indicate any particular order.
Although front is specifically shown and describes exemplary embodiment, it will be understood to those of skill in the art that
It is that without departing substantially from the spirit and scope of claims, can be varied in terms of its form and details.Here
Sought protection illustrates in the dependent claims.These of each embodiment are defined in following number clause
With other aspects：
1. a kind of method of promotion message for rendering, wherein the promotion message is contained in a start page, the starting
Information also is indicated comprising one or more business corresponding to different service types in the page, the described method comprises the following steps：
When the promotion message in the page is selected, business instruction at least one of corresponding with the promotion message is determined
Information；
It presents and indicates that the corresponding business of information highlights effect with identified at least one of described business.
2. according to method described in clause 1, wherein the method also includes following steps：
Obtain popularization detail information corresponding with the promotion message.
3. the method according to clause 1 or 2, wherein described when the promotion message in the page is selected, determining and institute
The step of at least one corresponding business of promotion message indicates information is stated to further comprise the steps：
Obtain the popularization type information of selected promotion message；
Information is indicated according to one or more business in the popularization type information and the start page
Corresponding type of service, to determine business instruction information at least one of corresponding with the promotion message.
4. the method according to any one of clause 1 to 3, wherein at least one of described business instruction information
Any one business indicates information, and the method also includes following steps：
It generates business corresponding with business instruction information and highlights effect.
5. according to method described in clause 4, wherein it includes animation effect that the business, which highlights effect, wherein the generation
The step of business corresponding with business instruction information highlights effect further comprises the steps：
Obtain page elements corresponding with business instruction information；
Page elements obtained are based on, animation effect corresponding with the page elements is created.
6. the method according to any one of clause 1 to 5, wherein the method can provide multiple business and highlight effect
So that user selects, the method also includes following steps：
Selection operation based on user determines that business corresponding with the user highlights effect；
Wherein, the presentation and identified at least one of described business indicate that the corresponding business of information highlights effect
The step of further comprise：
Effect is highlighted based on the selected business of the user, is referred to present at least one identified described business
Show information.
7. the method according to any one of clause 1 to 6, wherein the business instruction information includes for obtaining phase
The access information of the business detail information for the type of service answered.
8. a kind of presentation device of promotion message for rendering, wherein the promotion message is contained in a start page, should
Information, the presentation device method packet also are indicated comprising one or more business corresponding to different service types in start page
It includes：
For determining that business at least one of corresponding with the promotion message refers to when the promotion message in the page is selected
Show the device of information；
Business corresponding with identified at least one of described business instruction information highlights the dress of effect for rendering
It sets.
9. according to presentation device described in clause 8, wherein the presentation device further includes：
For obtaining the device for promoting detail information corresponding with the promotion message.
10. the presentation device according to clause 8 or 9, wherein described for being selected when the promotion message in the page
When, determine that the device of business instruction information at least one of corresponding with the promotion message further comprises：
For obtaining the device of the popularization type information of selected promotion message；
For according to one or more business instruction letters in the popularization type information and the start page
Corresponding type of service is ceased, to determine the device of business instruction information at least one of corresponding with the promotion message.
11. the presentation device according to any one of clause 8 to 10, wherein at least one of described business instruction letter
Any one of breath business indicates that information, the presentation device further include：
The device of effect is highlighted for generating business corresponding with business instruction information.
12. according to presentation device described in clause 11, wherein it includes animation effect that the business, which highlights effect, wherein institute
It states and further comprises for generating the device that business corresponding with business instruction information highlights effect：
For obtaining the device of page elements corresponding with business instruction information；
For being based on page elements obtained, the device of animation effect corresponding with the page elements is created.
13. the presentation device according to any one of clause 8 to 12, wherein the presentation device can provide a variety of industry
Business highlights effect so that user selects, the presentation device further include with：
For the selection operation based on user, determine that business corresponding with the user highlights the device of effect；
Wherein, the business corresponding with identified at least one of described business instruction information for rendering highlights
The device of effect is further used for：
Effect is highlighted based on the selected business of the user, is referred to present at least one identified described business
Show information.
14. the presentation device according to any one of clause 8 to 13, wherein the business instruction information includes being used for
Obtain the access information of the business detail information of corresponding type of service.
Claims (14)
1. a kind of method of promotion message for rendering, wherein the promotion message is contained in a start page, the start page
In business instruction information also comprising one or more corresponding to different service types, the described method comprises the following steps：
When the promotion message in the page is selected, determine that business at least one of corresponding with the promotion message indicates information；
It presents and indicates that the corresponding business of information highlights effect with identified at least one of described business.
2. according to the method described in claim 1, wherein, the method also includes following steps：
Obtain popularization detail information corresponding with the promotion message.
3. method according to claim 1 or 2, wherein described when the promotion message in the page is selected, determining and institute
The step of at least one corresponding business of promotion message indicates information is stated to further comprise the steps：
Obtain the popularization type information of selected promotion message；
Respectively according to one or more business instruction information in the popularization type information and the start page
Corresponding type of service, to determine business instruction information at least one of corresponding with the promotion message.
4. according to the method described in claim 1, wherein, referring to any one of at least one of described business instruction information business
Show information, the method also includes following steps：
It generates business corresponding with business instruction information and highlights effect.
5. according to the method described in claim 4, wherein, it includes animation effect that the business, which highlights effect, wherein the generation
The step of business corresponding with business instruction information highlights effect further comprises the steps：
Obtain page elements corresponding with business instruction information；
Page elements obtained are based on, animation effect corresponding with the page elements is created.
6. according to the method described in claim 1, wherein, the method can provide multiple business and highlight effect for user's progress
Selection, the method also includes following steps：
Selection operation based on user determines that business corresponding with the user highlights effect；
Wherein, the presentation and identified at least one of described business indicate that the corresponding business of information highlights the step of effect
Suddenly further comprise：
Effect is highlighted based on the selected business of the user, is believed to present at least one identified described business instruction
Breath.
7. according to the method described in claim 1, wherein, the business instruction information includes for obtaining corresponding type of service
Business detail information access information.
8. a kind of presentation device of promotion message for rendering, wherein the promotion message is contained in a start page, the starting
Also indicate that information, the presentation device method include comprising one or more business corresponding to different service types in the page：
For determining business instruction letter at least one of corresponding with the promotion message when the promotion message in the page is selected
The device of breath；
Business corresponding with identified at least one of described business instruction information highlights the device of effect for rendering.
9. presentation device according to claim 8, wherein the presentation device further includes：
For obtaining the device for promoting detail information corresponding with the promotion message.
10. presentation device according to claim 8 or claim 9, wherein described for being selected when the promotion message in the page
When, determine that the device of business instruction information at least one of corresponding with the promotion message further comprises：
For obtaining the device of the popularization type information of selected promotion message；
For each according to one or more business instruction information in the popularization type information and the start page
Self-corresponding type of service, to determine the device of business instruction information at least one of corresponding with the promotion message.
11. presentation device according to claim 8, wherein to any one of at least one of described business instruction information
Business indicates that information, the presentation device further include：
The device of effect is highlighted for generating business corresponding with business instruction information.
12. presentation device according to claim 11, wherein it includes animation effect that the business, which highlights effect, wherein institute
It states and further comprises for generating the device that business corresponding with business instruction information highlights effect：
For obtaining the device of page elements corresponding with business instruction information；
For being based on page elements obtained, the device of animation effect corresponding with the page elements is created.
13. presentation device according to claim 8, wherein the presentation device can provide multiple business highlight effect with
Selected for user, the presentation device further include with：
For the selection operation based on user, determine that business corresponding with the user highlights the device of effect；
Wherein, the business corresponding with identified at least one of described business instruction information for rendering highlights effect
Device be further used for：
Effect is highlighted based on the selected business of the user, is believed to present at least one identified described business instruction
Breath.
14. presentation device according to claim 8, wherein the business instruction information includes for obtaining corresponding industry
The access information of the business detail information of service type.
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| CN201510729349.3A CN105426037B (en) | 2015-10-30 | 2015-10-30 | A kind of method and apparatus of promotion message for rendering |
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Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102982164A (en) * | 2012-12-07 | 2013-03-20 | 北京奇虎科技有限公司 | Method and browser for presenting browser page |
| CN104102736A (en) * | 2014-07-28 | 2014-10-15 | 可牛网络技术（北京）有限公司 | Personalized web page display method and personalized web page display device |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| GB201118283D0 (en) * | 2011-10-24 | 2011-12-07 | Wrenshall Peter | A system for assisting in modifying websites |
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Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102982164A (en) * | 2012-12-07 | 2013-03-20 | 北京奇虎科技有限公司 | Method and browser for presenting browser page |
| CN104102736A (en) * | 2014-07-28 | 2014-10-15 | 可牛网络技术（北京）有限公司 | Personalized web page display method and personalized web page display device |
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