CN105376592A - Advertisement idea carousel method based on frequency control - Google Patents

Advertisement idea carousel method based on frequency control Download PDF

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Publication number
CN105376592A
CN105376592A CN201510964322.2A CN201510964322A CN105376592A CN 105376592 A CN105376592 A CN 105376592A CN 201510964322 A CN201510964322 A CN 201510964322A CN 105376592 A CN105376592 A CN 105376592A
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China
Prior art keywords
advertisement
frequency
information
idea
url
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CN201510964322.2A
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Chinese (zh)
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CN105376592B (en
Inventor
唐江
曹磊
张云锋
周盛
潘柏宇
王冀
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Beijing Youku Technology Co Ltd
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1Verge Internet Technology Beijing Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543Billing, e.g. for subscription services
    • H04N21/25435Billing, e.g. for subscription services involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85Assembly of content; Generation of multimedia applications
    • H04N21/858Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Databases & Information Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

An advertisement idea carousel method based on frequency control comprises: data of to-be-put advertisement ideas are loaded, wherein each advertisement idea has a plurality of play addresses corresponding to different play frequencies; a player sends an advertisement request which contains necessary information and an advertisement play frequency; a to-be-put advertisement is queried, and the corresponding advertisement idea is searched; according to the advertisement play frequency, the play address, corresponding to the play frequency, of the idea is selected; and the selected play address of the advertisement idea is returned back to the player. A plurality of the advertisement ideas under the same putting condition are merged into one through a plurality of URL modes, the returned and played idea address is corresponded trough the frequency, the condition that a user watches the same advertisement for multiple times cannot exist, and user experience is greatly improved. File URLs except for the ideas need to be respectively configured, other orientation conditions only need to be configured for one time, and manpower cost of advertisement system maintenance is greatly reduced.

Description

A kind of ad material carousel method controlled based on the frequency
Technical field
The present invention relates to Internet advertising field, especially, relate to and a kind ofly to control based on the broadcasting broadcast address of the frequency to ad material, thus realize the method for ad material carousel.
Background technology
The frequency in advertisement putting controls usually to be called N+ and controls, and namely an advertisement is within the input cycle of specifying, and can only be watched N time at most by a user.At present, common internet advertisement system substantially all can only be very simple N+ and control.Such as: only in certain period of time T, make N+ to certain advertisement A and control, namely control the number of times that each user watches advertisement A in advertisement putting cycle T can only have N time at most.Such a advertisement, is referred to as N+ advertisement usually.Realize controlling the frequency of N+ advertisement, needing to utilize user browser cookie to carry out the number of times of each N+ advertisement of recording user viewing, then carrying out number of times judgement when throwing in, in time not reaching the input upper limit, just can continue to throw in; If reach, then can not throw in.
In actual applications, although simple N+ throws in substantially improve Consumer's Experience, reduce overall injected volume, sometimes even can reduce the effect of advertisement promotion.Therefore, some advertiser changes oneself advertisement serving policy, namely under same stereotactic conditions (crowd, region, visual classification etc. of advertisement putting), throw in multiple different N+ advertisement, namely the playback version of multiple different content may be there is under same ad material, make user neither can repeat to watch repeatedly identical advertisement, also can not reduce the input effect of advertisement.But this N+ with directed many advertisements throws in, process complex redundancy, need to arrange repeatedly the advertisement putting of the same terms, the setting up procedure of each advertisement putting is very complicated (to be comprised multiple stereotactic conditions to select, the priority of various dimensions is arranged, N+ controls to arrange, and monitoring address is arranged), be unfavorable for management and supervision.
Therefore, the broadcasting how simplifying N+ advertisement is arranged, and reaches same result of broadcast, and throwing in while meeting multiple different content playback version becomes the technical problem that prior art needs solution badly.
Summary of the invention
The object of the invention is to propose a kind of ad material carousel method controlled based on the frequency, the flow process simplifying dropping apparatus can be made, reduce the human cost of input, make the broadcasting of multiple advertisement become orderly.
For reaching this object, the present invention by the following technical solutions:
Based on the ad material carousel method that the frequency controls, comprise the steps:
Advertisement load step S110 to be put: according to the data in advertising database, load the data of ad material to be put, wherein each ad material has the multiple broadcast address (URL) corresponding to the different broadcasting frequencys;
Ad-request forwarding step S120: player sends ad-request, when described ad-request comprises advertising inquiry, the frequency (N) information is play in required information and advertisement, and information required during described advertising inquiry comprises video parameter and user profile;
Ad material finds step S130: inquire about advertisement to be put according to information required during described advertising inquiry, finds the ad material met the demands;
Ad material selecting step S140: for by the ad material met the demands searched out, play the frequency (N) information according to described advertisement, chooses the broadcast address (URL) that frequency information is play in described advertisement corresponding to this ad material;
Encapsulation and input advertisement step S150: the broadcast address of selected ad material is returned to described player.
Preferably, described advertisement load step S110 to be put is specially,
Digital independent sub-step: adopt the data in Data import module reading advertising database, described data comprise material information (IDEA), impression information (AD_CAST) and material address (IDEA_URL), wherein said material information comprises material ID;
Condition tree (ConditionTree) builds sub-step: build condition tree (ConditionTree) according to impression information, each leafy node in described condition tree is the material ID list of satisfied certain search request, and described material ID is inserted in the material ID list in leaf node according to described impression information;
Material map structuring sub-step: build material map (IdeaMap), described material map comprises described material information (IDEA) and described material address (IDEA_URL).
Preferably, in ad-request forwarding step S120, described Video parameter information comprises video type and video duration, and described user profile comprises sex, occupation and/or region.
Preferably, described ad material is found in step S130, according to described video parameter and described user profile, carries out extreme saturation to described condition tree, obtains qualified advertisement in condition tree, namely obtain the list (LdList) of material ID.
Preferably, described ad material selecting step S140 is specially, an ad material to be put is chosen from the list (LdList) of described material ID, play the frequency (N) information according to described advertisement, be selected in ad material at this broadcast address (URL) obtaining described advertisement broadcasting frequency information corresponding to this ad material.
Preferably, encapsulation and throwing in advertisement step S150, is encapsulated in the material information (IDEA) of selected material and selected material address (IDEA_URL) that material entity (Idea) is inner returns to described player.
Preferably, described condition tree builds according to the stereotactic conditions of advertisement.
Preferably, what described advertisement stereotactic conditions comprised in area, classification, video duration, user ID, player types and priority is multiple.
Preferably, the advertisement URL address that different frequency N is corresponding is identical or different.
The present invention arranges material ID list, there is again the video of multiple different editions in the advertisement of each material, is returned to the material address of broadcasting, decrease the loss of N+ advertisement on injected volume by frequency correspondence, user can not be there is repeat to watch same advertisement situation repeatedly, substantially improve Consumer's Experience.And the present invention will create with directed material packing, and in the constructive process of multiple material, the file URL except material needs to arrange respectively, and other stereotactic conditions only need be arranged once, greatly reduces the human cost that ad system is safeguarded.
Accompanying drawing explanation
Fig. 1 is according to invention thinking schematic diagram of the present invention;
Fig. 2 is the flow chart of the ad material carousel method based on frequency control according to a particular embodiment of the invention;
Fig. 3 is the flow chart that advertisement is according to a particular embodiment of the invention recorded and thrown in;
Fig. 4 is the schematic diagram of condition tree (ConditionTree) according to a particular embodiment of the invention;
Fig. 5 is ad material storage mode signal in a database according to a particular embodiment of the invention;
Fig. 6 is the schematic flow sheet of the advertisement putting according to another specific embodiment of the present invention;
Fig. 7 is ad material carousel optimum configurations according to a particular embodiment of the invention;
Fig. 8 is that in Cookie according to a particular embodiment of the invention and internal memory, ad material access times are arranged.
Embodiment
The present invention has following term:
Advertisement putting (cast): i.e. user's advertisement of throwing in, each input comprises the priority of this advertisement in launch process and stereotactic conditions, and ad material.
Ad material (idea): ad material intention, contain the specifying information of ad material, material information comprises the essential informations such as material ID, title, duration, definition, be the imformosome of a relevant stories, in material, also comprise the URL of material file, click and exposure tests address etc.The unique corresponding advertisement putting (cast) of each ad material.
See Fig. 1, in the prior art, each ad material only has an address (URL), selects an ad material then can only throw in the advertisement of a version.And for the demand that the N+ in the many advertisements of orientation throws in, the present invention binds multiple ad material and carries out N+ input under same fixed condition, specifically, by the mode of multiple URL, ad material (Idea) under multiple identical fixed condition is merged into one, by user's visitation frequency, different ad material is selected to carry out carousel.
Below in conjunction with drawings and Examples, the present invention is described in further detail.Be understandable that, specific embodiment described herein is only for explaining the present invention, but not limitation of the invention.It also should be noted that, for convenience of description, illustrate only part related to the present invention in accompanying drawing but not entire infrastructure.
See Fig. 2, show the ad material carousel method controlled based on the frequency according to a particular embodiment of the invention, comprise the steps:
Advertisement load step S110 to be put: according to the data in advertising database, load the data of ad material to be put, wherein each ad material has the multiple broadcast address (URL) corresponding to the different broadcasting frequencys;
Ad-request forwarding step S120: player sends ad-request, when described ad-request comprises advertising inquiry, the frequency (N) information is play in required information and advertisement, information required during described advertising inquiry comprises video parameter and user profile, described Video parameter information comprises video type and video duration, and described user profile comprises sex, occupation and/or region etc.Exemplary, this advertisement is play the frequency (N) information and can be placed in cookie.
Ad material finds step S130: inquire about advertisement to be put according to information required during described advertising inquiry, finds the ad material met the demands; Namely this step carries out advertising inquiry to be put according to video parameter (video type, duration etc.) and/or user profile (region etc.).
Ad material selecting step S140: for by the ad material met the demands searched out, play the frequency (N) information according to described advertisement, chooses the broadcast address (URL) that frequency information is play in described advertisement corresponding to this ad material;
Encapsulation and input advertisement step S150: the broadcast address of selected ad material is returned to described player.
Concrete, advertisement load step S110 to be put is specially,
Digital independent sub-step: adopt the data in Data import module reading advertising database, described data comprise material information (IDEA), impression information (AD_CAST) and material address (IDEA_URL), wherein said material information comprises material ID;
Condition tree (ConditionTree) builds sub-step: build condition tree (ConditionTree) according to impression information, this condition tree is used for advertisement putting engine and carries out extreme saturation to inquire about, each leafy node in described condition tree is the material ID list of satisfied certain search request, and material ID to be inserted in the material ID list in leaf node by Data import module according to described impression information;
Material map structuring sub-step: build material map (IdeaMap), described material map comprises described material information (IDEA) and described material address (IDEA_URL).
Wherein, condition tree is build according to the stereotactic conditions of advertisement, and for carrying out the data structure that advertisement chooses, it is multiple that described advertisement stereotactic conditions comprises in area, classification, video duration, user ID, player types and priority.
Although; the present invention adopts condition tree exemplarily; but obviously; condition tree is only a kind of exemplary data structure storing material ID; this data structure also can be other the data structure that can realize inquiring about; above-mentioned applicable data structure all within the scope of protection of present invention, as long as can realize placing the material ID list meeting certain search request.The concrete structure of condition tree is identical with mode of the prior art with the mode of searching, and does not repeat, list the example arrangement of condition tree (ConditionTree) according to a particular embodiment of the invention in Fig. 4 at this.
See Fig. 3, in material map structuring sub-step, such as, the mode of table can be utilized, in internal memory, build material map (IdeaMap), this material map is bivariate table structure, stores in the mode of key-value pair, such as with material (IDEA) ID for key, with material entity for value build form.Each material entity also includes material address (IdeaURL) attribute, the bivariate table that this material address properties also can store for key assignments mode, its key is the frequency N that user accesses this advertisement, Value is that promotional literature material corresponds to different URL address of playing the frequency.
Further, described ad material is found in step S130, according to described video parameter and described user profile, carries out extreme saturation to described condition tree, obtains qualified advertisement in condition tree, namely obtain the list (LdList) of material ID.Namely in this step, the ad material to be put inquired can for multiple, and certainly, those skilled in the art also know, also can be one.
Further, in described ad material selecting step S140, an ad material to be put is chosen from the list (LdList) of described material ID, play the frequency (N) information according to described advertisement, be selected in ad material at this broadcast address (URL) obtaining described advertisement broadcasting frequency information corresponding to this ad material.
Such as, advertisement putting engine can choose an ID from the list of material ID, then arrive in material map (IdeaMap) and find material entity (Idea), the material entity (Idea) of each N+ advertisement can have an IdeaURL structure, stores the promotional literature URL corresponding to the different frequency in this structure.If material is N+ advertisement, then throwing in engine can find user to watch times N according in material ID to cookie, then by finding the URL of promotional literature in N to IdeaURL.
Further, encapsulation and throwing in advertisement step S150, is encapsulated in the material information (IDEA) of selected material and selected material address (IDEA_URL) that material entity (Idea) is inner returns to described player.
Therefore, include material information and material address in the material entity returned, also have some out of Memory (such as monitoring address etc.), be packaged together in and return to player together.Different ad material entities can be different, returns after packaging, and simply can resolve just play in player end, without the need to too many complicated process.
Therefore, in whole launch process, the advertisement that user sees can carry out carousel according to the viewing number of times of user.As shown in Figure 3, in IdeaMap, ID is material URL when user's first time viewing of 100982 is http://www.xxx.com/x1, but when user is the 2nd viewing, URL will be transformed into http://www.xxx.com/x2 according to the frequency 2.
Exemplary, in the present invention, the steps such as the loading of ad material can be completed by Data import module, the inquiry of advertisement and throw in and can be completed by advertisement putting engine, exemplaryly respectively in figure 3 show the various work and corresponding step that corresponding units needed.Wherein, step S110 is recorded in advertisement to be put, and 1., 2., 3. represent by sequence number in figure 3, the corresponding steps of advertisement putting engine represents with sequence number (1), (2), (3), (4) in figure 3.
Further, because same ad material may have the broadcast information of different editions, therefore, the advertisement URL address that different frequency N is corresponding can be identical, also can be different, thus realize the carousel of advertisement, and then user is carried out to the carousel input of ad material exactly.
Meanwhile, because the ad material satisfied condition in condition tree exists with the form of LIST, namely also can be multiple, thus multiple close ad material can be thrown in the user of the same terms, thus realize the many materials based on the frequency, and the carousel of many videos controls.
In the present invention, corresponding ad material information is deposited with the form of certain format in a database.Exemplary, see Fig. 5, be stored in input table (AD_CAST) in the impression information of each advertisement, comprise type, condition, N+ information etc.The major key (id) throwing in table associates with material table (IDEA).Material table stores the essential information of ad material.In order to realize the function of many materials of the present invention by frequency carousel, need to introduce IDEA_URL table.Idea_id field and the IDEA of IDEA_URL show major key and associate, and are many-to-one relationship, i.e. a corresponding multiple URL of material.IDEA_URL shows primary fields and is described as follows:
Idea_id: associate for showing major key id with IDEA, many-to-one relationship.
N: the frequency.Determined by this value, certain IDEA when n-th time accessed, the promotional literature URL that play.
Idea_url: the URL address of promotional literature.
Show_url: the monitoring address of advertisement exposure.
And Fig. 6, the exemplary flow process showing the ad material carousel according to frequency control according to another specific embodiment of the present invention.Ad-request is sent to advertisement putting engine by video player.The information needed for advertising inquiry can be comprised in request, as video type, duration, user, area, classification, cookie etc.Advertisement engine can find material Id list according to these information ergodic conditions tree (ConditionTree), then chooses certain material and returns.If material is N+ advertisement, also needs to obtain frequency N according to cookie, then carry out many materials carousel according to N, finally the URL of carousel is assembled in idea object, returns.
Embodiment 1, the input of certain advertisement for cosmetics A1:
See Fig. 7, the parameter that certain ad material (id=5377) intention carousel backstage (IDEA_URL) is arranged, after graftabl as shown in right side in Fig. 8.Show on the left of Fig. 8 this ad material played in a browser after, the frequency information that the ad material comprised in cookie is play.
This material (id=5377) accessed 1 time, next time, access then should play the URL of N=2, i.e. http://www.xxx.com/x2.flv, and experiment proves, next time, this URL was play in access really.
Embodiment 2: the advertisement A2 of client throws in.
Throw in the advertisement A2 of certain client and test, the frequency 1,2,3 plays different material URL respectively, proves that function operation is normal by experiment.This material plays corresponding material according to the different frequency.
Therefore, the present invention has following features:
1) many materials advertisement carousel
Each advertisement of the present invention has multiple material, and the advertisement of each material exists again the video of multiple different editions, so decrease the loss of N+ advertisement on injected volume.On the other hand, due to the program have the N+ frequency restriction and also be carousel, repeat to watch same advertisement situation repeatedly so user can not be there is, substantially improve Consumer's Experience.
2) simplification of setting procedure.
The establishment of advertisement putting is because relate to the multiple condition setting such as area, type, user, priority, the frequency, flow process is very complicated, when carrying out the establishment of multiple material, workload is very large, the present invention will create with directed material packing, in the constructive process of multiple material, file URL except material needs to arrange respectively, and other stereotactic conditions only need be arranged once, greatly reduces the human cost that ad system is safeguarded.
Obviously, those skilled in the art should be understood that, above-mentioned of the present invention each unit or each step can realize with general calculation element, they can concentrate on single calculation element, alternatively, they can realize with the executable program code of computer installation, thus they storages can be performed by calculation element in the storage device, or they are made into each integrated circuit modules respectively, or the multiple module in them or step are made into single integrated circuit module to realize.Like this, the present invention is not restricted to the combination of any specific hardware and software.
Above content is in conjunction with concrete preferred implementation further description made for the present invention; can not assert that the specific embodiment of the present invention is only limitted to this; for general technical staff of the technical field of the invention; without departing from the inventive concept of the premise; some simple deduction or replace can also be made, all should be considered as belonging to the present invention by submitted to claims determination protection range.

Claims (9)

1., based on the ad material carousel method that the frequency controls, comprise the steps:
Advertisement load step S110 to be put: according to the data in advertising database, load the data of ad material to be put, wherein each ad material has the multiple broadcast address (URL) corresponding to the different broadcasting frequencys;
Ad-request forwarding step S120: player sends ad-request, when described ad-request comprises advertising inquiry, the frequency (N) information is play in required information and advertisement, and information required during described advertising inquiry comprises video parameter and user profile;
Ad material finds step S130: inquire about advertisement to be put according to information required during described advertising inquiry, finds the ad material met the demands;
Ad material selecting step S140: for by the ad material met the demands searched out, play the frequency (N) information according to described advertisement, chooses the broadcast address (URL) that frequency information is play in described advertisement corresponding to this ad material;
Encapsulation and input advertisement step S150: the broadcast address of selected ad material is returned to described player.
2. the ad material carousel method controlled based on the frequency according to claim 1, is characterized in that:
Described advertisement load step S110 to be put is specially,
Digital independent sub-step: adopt the data in Data import module reading advertising database, described data comprise material information (IDEA), impression information (AD_CAST) and material address (IDEA_URL), wherein said material information comprises material ID;
Condition tree (ConditionTree) builds sub-step: build condition tree (ConditionTree) according to impression information, each leafy node in described condition tree is the material ID list of satisfied certain search request, and described material ID is inserted in the material ID list in leaf node according to described impression information;
Material map structuring sub-step: build material map (IdeaMap), described material map comprises described material information (IDEA) and described material address (IDEA_URL).
3. the ad material carousel method controlled based on the frequency according to claim 1, is characterized in that:
In ad-request forwarding step S120, described Video parameter information comprises video type and video duration, and described user profile comprises sex, occupation and/or region.
4. the ad material carousel method controlled based on the frequency according to claim 2, is characterized in that:
Described ad material is found in step S130, according to described video parameter and described user profile, carries out extreme saturation to described condition tree, obtains qualified advertisement in condition tree, namely obtain the list (LdList) of material ID.
5. the ad material carousel method controlled based on the frequency according to claim 2, is characterized in that:
Described ad material selecting step S140 is specially, an ad material to be put is chosen from the list (LdList) of described material ID, play the frequency (N) information according to described advertisement, be selected in ad material at this broadcast address (URL) obtaining described advertisement broadcasting frequency information corresponding to this ad material.
6., according to the ad material carousel method controlled based on the frequency in claim 1-5 described in any one, it is characterized in that:
Encapsulation and throwing in advertisement step S150, is encapsulated in the material information (IDEA) of selected material and selected material address (IDEA_URL) that material entity (Idea) is inner returns to described player.
7. the ad material carousel method controlled based on the frequency according to claim 6, is characterized in that:
Described condition tree builds according to the stereotactic conditions of advertisement.
8. the ad material carousel method controlled based on the frequency according to claim 7, is characterized in that:
It is multiple that described advertisement stereotactic conditions comprises in area, classification, video duration, user ID, player types and priority.
9. the ad material carousel method controlled based on the frequency according to claim 6, is characterized in that:
The advertisement URL address that different frequency N is corresponding is identical or different.
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