CN105355158A - Elevator advertisement posting method and system - Google Patents
Elevator advertisement posting method and system Download PDFInfo
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- CN105355158A CN105355158A CN201510772611.2A CN201510772611A CN105355158A CN 105355158 A CN105355158 A CN 105355158A CN 201510772611 A CN201510772611 A CN 201510772611A CN 105355158 A CN105355158 A CN 105355158A
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Indicating And Signalling Devices For Elevators (AREA)
Abstract
The invention relates to an elevator advertisement posting method and system. The method comprises following steps: acquiring taking information including taker information or floor information; classifying the taking information and dividing it into at least one class of taking information; according to the classified taking information, screening out at least one advertisement from present advertisements; playing the screened advertisement. The system comprises an information acquisition device, an information processing device and a playing device. The elevator advertisement posting method and system provides advertising videos popular with specific people, providing more targeted advertisement posting, improving the impact of advertisement posting and gaining better promotion for advertisers.
Description
Technical field
The present invention relates to advertisement putting technical field, particularly relate to a kind of put-on method and system of elevator card.
Background technology
Elevator video ads mainly people wait ladder or boarding time, by video to people's display advertisement.Along with the development of elevator technology, how the arriving of large data age, allow people obtain the advertising message more paid close attention to, simultaneously for advertisement putting business wins better the effect of publicity, improve the impact effect of advertisement putting, more and more obtain the attention of elevator industry and advertising sector.But traditional elevator video ads, major part adopts sequential loop play mode, and advertisement duration is fixed, and causes advertisement putting not have specific aim, cannot reach the high benefit of advertisement putting.
Summary of the invention
Based on this, be necessary put-on method and system that a kind of elevator card is provided, improve the specific aim of advertisement putting, improve the impact effect of advertisement putting.
Its technical scheme is as follows:
A put-on method for elevator card, comprises the steps:
Obtain boarding information, described boarding information comprises Customer information or floor information;
Described boarding information is classified, and described boarding information is divided at least one class boarding information;
According to sorted boarding information, in the advertisement prestored, filter out at least one advertisement;
Play the advertisement filtered out.
Wherein in an embodiment, prestore at least two advertisements, and classify according to advertising message, the advertising message of point good class mated with described boarding information according to the matching relationship preset.
Wherein in an embodiment, described advertising message comprises advertisement duration, adaptation sex, one or more the information adapted in age, adaptation industry, adaptation season and public concern degree, carries out advertising message classification according to advertisement duration, adaptation sex, adaptation age, one or more the information adapted in industry, adaptation season and public concern degree.
Wherein in an embodiment, advertisement duration, one or more the information setting adapted in sex, adaptation age, adaptation industry, adaptation season and public concern degree are priority level, are classified to advertising message by priority level described at least one again.
Wherein in an embodiment, obtain described floor information, obtain described Customer information according to described floor information; Or obtain described Customer information, according to the described floor information of the acquisition of described Customer information.
Wherein in an embodiment, described Customer information comprises one or more the information in passenger place industry, passenger's age, passenger's sex, the occupation of passenger, passenger unit one belongs to and passenger place floor, and classifies to Customer information according to one or more the information in the occupation of passenger place industry, passenger's age, passenger's sex, passenger, passenger unit one belongs to and passenger place floor.
Wherein in an embodiment, described boarding information also comprises patronage, boarding duration, one or more the information of waiting in terraced duration and ride time section, and classifies to boarding information according to patronage, boarding duration, one or more the information of waiting in terraced duration, ride time section, Customer information and floor information.
Wherein in an embodiment, obtain floor information, and calculate arrival designated floor boarding duration, according to floor information, one or more the information of waiting in terraced duration, ride time section, Customer information and patronage, boarding information is classified simultaneously, in prestoring, filter out at least one advertisement according to this sorted boarding information.
Wherein in an embodiment, obtain floor information and calculate the terraced duration of time, according to described floor information, one or more the information of waiting in terraced duration, ride time section, boarding information is classified simultaneously, in the advertisement prestored, filter out at least one advertisement according to this sorted boarding information.
A jettison system for elevator card, comprising: information acquisition device, and described boarding information for obtaining boarding information, and transmits by described information acquisition device; Signal conditioning package, described signal conditioning package accepts described boarding information, and described boarding information is classified, described boarding information is divided at least one class boarding information, according to sorted boarding information, in the advertisement prestored, filter out at least one advertisement, and send corresponding play instruction; Playing device, described playing device accepts described play instruction, plays the advertisement filtered out.
The beneficial effect of the invention described above:
The put-on method of above-mentioned elevator card, screen advertisement according to the boarding information obtained to play, such as when waiting ladder, according to customer type (office building, market, hotel, house, building complex body client etc.), time period (early, middle and late) etc., appropriate video advertisement (adline, advertisement duration etc.) is automatically selected to play; When boarding, remove certain floor class of subscriber or user's register information (floor, industry, age, sex etc.) according to elevator, play the specific duration advertisement being applicable to this type of crowd.The put-on method of this elevator card not only caters to the advertisement video that specific crowd is liked, improves the specific aim of advertisement putting, improves the impact effect of advertisement putting, for advertisement putting business wins better the effect of publicity.
The jettison system of above-mentioned elevator card, information acquisition device is utilized to obtain boarding information, and boarding information is sent to signal conditioning package, described signal conditioning package is classified to the boarding information received, and according to dividing the boarding information of good class, in the advertisement prestored, filtering out at least one advertisement, and play instruction is sent to playing device, playing device accepts described play instruction, plays the advertisement filtered out.The jettison system of this elevator card can allow people obtain the advertising message more paid close attention to, and improves the specific aim of advertisement putting, improves the impact effect of advertisement putting, for advertisement putting business wins better the effect of publicity.
Accompanying drawing explanation
Fig. 1 is the put-on method process flow diagram of elevator card of the present invention;
Fig. 2 is advertising message of the present invention classification schematic diagram;
Fig. 3 is Customer information of the present invention classification schematic diagram;
Fig. 4 is the practical figure of floor information of the present invention classification;
Fig. 5 is the jettison system schematic diagram of elevator card of the present invention.
Description of reference numerals:
100, information acquisition device, 200, signal conditioning package, 300, playing device.
Embodiment
For making object of the present invention, technical scheme and advantage clearly understand, below in conjunction with the drawings and the specific embodiments, the present invention is described in further detail.Should be understood that, embodiment described herein only in order to explain the present invention, does not limit protection scope of the present invention.
Shown in Fig. 1, the put-on method of a kind of elevator card of the present invention, comprises the steps:
S100 obtains boarding information, and described boarding information comprises Customer information or floor information;
S200 classifies to described boarding information, and described boarding information is divided at least one class boarding information;
S300, according to sorted boarding information, filters out at least one advertisement in the advertisement prestored;
S400 plays the advertisement filtered out.
The put-on method of this elevator card, screen advertisement according to the boarding information obtained to play, such as when waiting ladder, according to customer type (office building, market, hotel, house, building complex body client etc.), time period (early, middle and late) etc., appropriate video advertisement (adline, advertisement duration etc.) is automatically selected to play; When boarding, remove certain floor class of subscriber or user's register information (floor, industry, age, sex etc.) according to elevator, play the specific duration advertisement being applicable to this type of crowd.The put-on method of this elevator card not only caters to the advertisement video that specific crowd is liked, improves the specific aim of advertisement putting, improves the impact effect of advertisement putting, for advertisement putting business wins better the effect of publicity.
As shown in Figure 2, prestore at least two advertisements, and classify according to advertising message, the advertising message of point good class mated with boarding information according to the matching relationship preset; Advertising message comprises advertisement duration, adaptation sex, one or more the information adapted in age, adaptation industry, adaptation season and public concern degree, carries out advertising message classification according to advertisement duration, adaptation sex, adaptation age, one or more the information adapted in industry, adaptation season and public concern degree.Such as, carry out storage by needing the advertisement of throwing in and form advertising database, and carry out advertising message classification, as advertisement 1, advertisement 2 according to advertisement duration, one or more the information adapted in sex, adaptation age, adaptation industry, adaptation season and public concern degree; Mate with boarding information according to the matching relationship preset again, the matching relationship preset can be advertisement duration, adapt to sex, adapt to the age, adapt to industry, one or more the information adapted in season and public concern degree is mated, concrete as advertisement duration mate boarding duration or etc. terraced duration; Adapt to industry coupling passenger place industry; Adapt to sex coupling passenger sex etc.It should be noted that, advertising message comprises advertisement duration, adapt to sex, adapt to the age, adapt to industry, adapt to one or more the information in season and public concern degree, but be not limited only to advertisement duration, adapt to sex, adapt to the age, adapt to industry, adapt to season and public concern degree, also comprise other to be conducive to carrying out advertisement putting targetedly, improve other advertising messages of advertisement delivery effect, as advertisement form, advertisement place industry, as long as ad targeting grade comprises advertisement duration, adapt to sex, adapt to the age, adapt to industry, a kind of information adapted in season and public concern degree just belongs to the scope of protection of the invention.
Advertisement duration, one or more the information setting adapted in sex, adaptation age, adaptation industry, adaptation season and public concern degree are priority level, are classified to advertising message by least one priority level again.Example one, some commercial building sales field, according to the characteristic that every floor layer sells commodity, elevator card is preferentially set, during female consumption product as leading in a certain floor, priority level can be set as adapting to sex, when passenger takes elevator towards this floor, the advertisement about female consumption product preferentially can be play.Example two, certain office building, when a certain floor is the user of certain industry, priority level can be set as adapting to industry, can play outside this floor Room and adapt to the advertisement of the sector, when the passenger belonging to this floor takes elevator, can play the advertisement of this passenger of adaptation in lift car.Example three, when have many people take same portion taking passage in elevator arrive different floor time, can prioritizing selection advertisement duration be preferred rank, the shorter advertisement of advertisement duration is selected to play, this a collection of seated passenger is made to finish watching advertisement, obtain complete advertising message, ensure that the validity of advertisement is thrown in by advertiser.
Obtain floor information, obtain Customer information according to floor information; Or acquisition Customer information, according to the acquisition floor information of Customer information.Example one, floor information can be obtained by elevator interior button, the a certain floor of a certain office building belongs to certain industry, when elevator gets the information towards this floor, the information of indirect acquisition this crowd of passenger, the advertisement filtered out for this crowd of passenger according to this batch of Customer information is accordingly play, or the advertisement relevant with the industry is play.Example two, some commercial building sales field, according to the characteristic that every floor layer sells commodity, elevator card is preferentially set, during female consumption product as leading in a certain floor, priority level can be set as adapting to sex, when obtaining passenger and taking elevator towards this floor, this Customer information can be known according to this floor information, and then preferentially can play the advertisement about female consumption product.Example three, by intelligent identifying system as IC-card, access card etc., get the information of this crowd of passenger, the information of this passenger's arrival floor of indirect acquisition, with calculating the terraced duration of corresponding time or boarding duration, and then can according to advertisement duration, adapt to sex, adapt to the age, adapt to industry, adapt to season, one or more information in public concern degree carry out match selection advertisement and play, the advertising message allowing passenger obtain more to pay close attention to.
As shown in Figure 3, described Customer information comprises one or more information of passenger place industry, passenger's age, passenger's sex, the occupation of passenger, passenger unit one belongs to and passenger place floor, and classifies to Customer information according to one or more information of the occupation of passenger place industry, passenger's age, passenger's sex, passenger, passenger unit one belongs to and passenger place floor.Example one, gets and a certainly takes Customer information, learn this passenger place industry, according to the adaptation industry of this passenger place industry match advertisements, select the advertisement relevant to the sector to play.Example two, certain is senior stays in community, a certain passenger certain when taking elevator, obtain this Customer information relevant by IC-card or floor information, carry out playing or selecting the advertisement adapting to this age to play according to the age of this passenger according to the advertisement of the occupation choice of this passenger this passenger suitable.Example three, certain senior office building or saloon bar, the advertisement being applicable to this sex according to the passenger's Sex preference taking elevator is play, and advertisement adapts to sex and passenger's sex matches.It should be noted that, Customer information comprises passenger place industry, passenger's age, passenger's sex, the occupation of passenger, one or more information in passenger unit one belongs to and passenger place floor, but be not limited only to passenger place industry, passenger's age, passenger's sex, the occupation of passenger, passenger unit one belongs to and passenger place floor, can also be comprised other be conducive to improving advertisement putting information targetedly, as passenger personal like, passenger's personal interest is liked, passenger's current focus focus etc., as long as comprise passenger place industry, passenger's age, passenger's sex, the occupation of passenger, a kind of information in passenger unit one belongs to and passenger place floor just belongs to the scope of protection of the invention.
Boarding information also comprises patronage, boarding duration, one or more the information of waiting in terraced duration, ride time section, and classifies to boarding information according to patronage, boarding duration, one or more the information of waiting in terraced duration, ride time section, Customer information or floor information.Example one, according to Customer information in conjunction with boarding duration, the advertisement being applicable to this Customer information is selected to play, this advertisement duration and boarding duration match simultaneously, ensure that this passenger can observe in ride time and see this advertisement, the integrality of the input of raising advertisement and spectators obtain the integrality of advertising message, ensure the validity of advertisement putting.Example two, passenger trigger outer-office calling floor, calculate according to floor information and elevator running state and wait terraced duration, the advertisement of suitable advertisement duration and floor information is selected to play according to the time ladder duration calculated and floor information again, moving in enterprise as this floor is Internet firm, then select the internet advertisement of being correlated with to carry out playing and suitable advertisement duration is play.It should be noted that, boarding information comprises Customer information, floor information, patronage, boarding duration, wait terraced duration, one or more information in ride time section, but be not limited only to Customer information, floor information, patronage, boarding duration, wait terraced duration, ride time section, can also be comprised other be conducive to improving advertisement putting information targetedly, as passenger personal like, passenger's personal interest is liked, passenger's current focus focus etc., as long as comprise Customer information, floor information, patronage, boarding duration, wait terraced duration, a kind of information in ride time section just belongs to the scope of protection of the invention.
Customer information, floor information, patronage, boarding duration, one or more the information setting of waiting in terraced duration, ride time section are priority level, are classified to boarding information by least one priority level again.It is many that this programme can solve boarding information, when patronage is many, the boarding information of priority level is selected to mate with advertisement, when advertisement is more and advertising message is many, also can mate with the advertisement of priority level by selecting the boarding information of priority level, catering to the advertisement video that specific crowd is liked, improving the specific aim of advertisement putting, improve the impact effect of advertisement putting, for advertisement putting business wins better the effect of publicity.
Shown in Fig. 3,4, obtain floor information, and calculate arrival designated floor boarding duration, according to floor information, one or more the information of waiting in terraced duration, ride time section, Customer information, patronage, boarding information is classified simultaneously, in prestoring, filter out at least one advertisement according to this sorted boarding information.Such as calculate the boarding duration of occupant ride elevator in conjunction with elevator running state according to floor information, the advertisement being applicable to this Customer information is selected to play again, this advertisement duration and boarding duration match simultaneously, ensure that this passenger can observe in ride time and see this advertisement, the integrality of the input of raising advertisement and spectators obtain the integrality of advertising message, ensure the validity of advertisement putting.
Shown in Fig. 3,4, obtain floor information and calculate the terraced duration of time, according to described floor information, one or more the information of waiting in terraced duration, ride time section, boarding information is classified simultaneously, in the advertisement prestored, filter out at least one advertisement according to this sorted boarding information.Such as, passenger triggers outer-office calling floor, calculate according to floor information and elevator running state and wait terraced duration, the advertisement of suitable advertisement duration and floor information is selected to play according to the time ladder duration calculated and floor information again, moving in enterprise as this floor is Internet firm, then select the internet advertisement of being correlated with to carry out playing and suitable advertisement duration is play, improve the integrality that the integrality of the input of advertisement and spectators obtain advertising message, ensure the validity of advertisement putting.
Shown in Fig. 5, a kind of jettison system of elevator card, comprising: information acquisition device 100, and described boarding information for obtaining boarding information, and transmits by information acquisition device 100; Signal conditioning package 200, signal conditioning package 200 accepts described boarding information, and described boarding information is classified, described boarding information is divided at least one class boarding information, according to sorted boarding information, in the advertisement prestored, filter out at least one advertisement, and send corresponding play instruction; Playing device 300, playing device 300 accepts described play instruction, plays the advertisement filtered out.
The jettison system of this elevator card, information acquisition device 100 is utilized to obtain boarding information, and boarding information is sent to signal conditioning package 200, signal conditioning package 200 is classified to the boarding information received, and according to dividing the boarding information of good class, in the advertisement prestored, filtering out at least one advertisement, and play instruction is sent to playing device 300, playing device 300 accepts described play instruction, plays the advertisement filtered out.The jettison system of this elevator card can allow people obtain the advertising message more paid close attention to, and improves the specific aim of advertisement putting, improves the impact effect of advertisement putting, for advertisement putting business wins better the effect of publicity.
Information acquisition device 100 is floor button, outer-office calling button, intelligent identification device (as IC-card, access card etc.) in lift car.Signal conditioning package 200 is apparatus for controlling elevator or other computer equipments.Playing device 300 is LCD TV, advertisement show window, voice playing device etc.
Each technical characteristic of the above embodiment can combine arbitrarily, for making description succinct, the all possible combination of each technical characteristic in above-described embodiment is not all described, but, as long as the combination of these technical characteristics does not exist contradiction, be all considered to be the scope that this instructions is recorded.
The above embodiment only have expressed several embodiment of the present invention, and it describes comparatively concrete and detailed, but can not therefore be construed as limiting the scope of the patent.It should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection domain of patent of the present invention should be as the criterion with claims.
Claims (10)
1. a put-on method for elevator card, is characterized in that, comprises the steps:
Obtain boarding information, described boarding information comprises Customer information or floor information;
Described boarding information is classified, and described boarding information is divided at least one class boarding information;
According to sorted boarding information, in the advertisement prestored, filter out at least one advertisement;
Play the advertisement filtered out.
2. the put-on method of elevator card according to claim 1, is characterized in that, prestore at least two advertisements, and classify according to advertising message, the advertising message of point good class is mated with described boarding information according to the matching relationship preset.
3. the put-on method of elevator card according to claim 2, it is characterized in that, described advertising message comprises advertisement duration, adaptation sex, one or more the information adapted in age, adaptation industry, adaptation season and public concern degree, classifies to advertising message according to advertisement duration, adaptation sex, adaptation age, one or more the information adapted in industry, adaptation season and public concern degree.
4. the put-on method of elevator card according to claim 3, it is characterized in that, advertisement duration, one or more the information setting adapted in sex, adaptation age, adaptation industry, adaptation season and public concern degree are priority level, are classified to advertising message by priority level described at least one again.
5. the put-on method of elevator card according to claim 1, is characterized in that, obtains described floor information, obtains described Customer information according to described floor information; Or obtain described Customer information, according to the described floor information of the acquisition of described Customer information.
6. the put-on method of elevator card according to claim 1, it is characterized in that, described Customer information comprises one or more the information in passenger place industry, passenger's age, passenger's sex, the occupation of passenger, passenger unit one belongs to and passenger place floor, and classifies to Customer information according to one or more the information in the occupation of passenger place industry, passenger's age, passenger's sex, passenger, passenger unit one belongs to and passenger place floor.
7. the put-on method of the elevator card according to any one of claim 1-6, it is characterized in that, described boarding information also comprises patronage, boarding duration, one or more the information of waiting in terraced duration and ride time section, and classifies to boarding information according to patronage, boarding duration, one or more the information of waiting in terraced duration, ride time section, Customer information and floor information.
8. the put-on method of elevator card according to claim 7, it is characterized in that, obtain floor information, and calculate arrival designated floor boarding duration, according to floor information, one or more the information of waiting in terraced duration, ride time section, Customer information and patronage, boarding information is classified simultaneously, in the advertisement prestored, filter out at least one advertisement according to sorted boarding information.
9. the put-on method of elevator card according to claim 7, it is characterized in that, obtain floor information and calculate the terraced duration of time, classify according to floor information, the non-boarding information of one or more information of waiting in terraced duration, ride time section simultaneously, in the advertisement prestored, filter out at least one advertisement according to sorted boarding information.
10. a jettison system for elevator card, is characterized in that, comprising:
Information acquisition device, described boarding information for obtaining boarding information, and transmits by described information acquisition device;
Signal conditioning package, described signal conditioning package accepts described boarding information, and described boarding information is classified, described boarding information is divided at least one class boarding information, according to sorted boarding information, in the advertisement prestored, filter out at least one advertisement, and send corresponding play instruction;
Playing device, described playing device accepts described play instruction, plays the advertisement filtered out.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201510772611.2A CN105355158A (en) | 2015-11-12 | 2015-11-12 | Elevator advertisement posting method and system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510772611.2A CN105355158A (en) | 2015-11-12 | 2015-11-12 | Elevator advertisement posting method and system |
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| CN105355158A true CN105355158A (en) | 2016-02-24 |
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| CN201510772611.2A Pending CN105355158A (en) | 2015-11-12 | 2015-11-12 | Elevator advertisement posting method and system |
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